Anuário Do Mercado Imobiliário 2013 - Lopes

ANURIO
DO MERCADO
IMOBILIRIO
BRASILEIRO 2013
2013 ANNUAL REPORT OF THE
BRAZILIAN REAL ESTATE MARKET
NDICECONTENTS
02
MERCADO IMOBILIRIO:
NALISE DE 2013 E EXPECTATIVAS PARA 2014
REAL ESTATE MARKET:
ANALYSIS OF 2013 EXPECTATIONNS AND 2014 78
REGIO METROPOLITANA
DE CAMPINAS/SP
CAMPINAS METROPOLITAN AREA/SP
04
MERCADO BRASILEIRO
DE LANAMENTOS 2013
2013 BRAZILIAN MARKET FOR REAL
ESTATE DEVELOPMENT LAUNCHES 86
CURITIBA/PR
CURITIBA/PR
20
REGIO METROPOLITANA
DE SAO PAULO/SP
SO PAULO
METROPOLITAN AREA/SP 94
DISTRITO FEDERAL/DF
FEDERAL DISTRICT/FD
30
REGIO METROPOLITANADE RIO DE JANEIRO/RJ
RIO DE JANEIRO
METROPOLITAN AREA/RJ
102
VITRIA, VILA VELHA, CARIACICA
E SERRA/ES
VITRIA, VILA VELHA,CARIACICA
AND SERRA/ES
38
INTERIOR DE SO PAULO/SP
INTERIOR REGION OF SP/SP
110
SALVADOR, LAURO
DE FREITAS E CAMAARI/BA
SALVADOR, LAURO
DE FREITAS AND CAMAARI/BA
46
FORTALEZA/CE
FORTALEZA/CE
118
LONDRINA/PR
LONDRINA/PR
54
BELO HORIZONTE/MG
BELO HORIZONTE/MG
124
FLORIANPOLIS,
PALHOA E SO JOS/SC
FLORIANPOLIS,
PALHOA AND SO JOS/SC
62
SANTOS, GUARUJ, PRAIA GRANDE
E SO VICENTE
SANTOS, GUARUJ, PRAIA GRANDE
AND SO VICENTE/SP 132
GLOSSRIO
GLOSSARY
70
PORTO ALEGRE/RS
PORTO ALEGRE/RS
2 ANURIO DO MERCADO IMOBILIRIO BRASILEIRO 2013 3 ANURIO DO MERCADO IMOBILIRIO BRASILEIRO 2013
O
ltimo ano foi repleto de grandes conquistas pa-
ra o Grupo Lopes. Uma delas foi a continuidade
e consolidao do Anurio do Mercado Imobilirio
Brasileiro, estudo com informaes completas do
cenrio nacional de lanamentos, agregando conhecimento
a todo setor. O reconhecimento Inteligncia de Mercado da
Lopes se deu atravs de grande repercusso em todo mer-
cado, com publicaes na mdia em mais de 120 veculos de
comunicao, incluindo matrias de capa na poca e na Exa-
me, revistas de circulao nacional. Nesta edio conseguimos
comparar informaes com os anos anteriores, possibilitando
um entendimento mais amplo de cada praa atravs da anlise
da srie histrica nica do mercado imobilirio de lanamentos,
cujo grande diferencial a mesma metodologia de pesquisa
aplicada em 134 municpios.
De acordo com o Anurio do Mercado Imobilirio Brasileiro
2013, o mercado nacional de lanamentos foi estimado em
R$ 90 bilhes, o que denotou crescimento de 13% no VGV
nominal lanado em relao a 2012 (R$ 80 bi).
A pesquisa realizada pela Lopes alcanou cobertura indi-
ta de 91% do total lanado no mercado primrio nacional em
2013 (R$ 82 bi de R$ 90 bi). A amostra detalhada composta
por 1.579 empreendimentos e 196 mil unidades. Dentre o VGV
lanado, as Regies Metropolitanas de So Paulo e do Rio de
Janeiro se destacam com 51% do montante R$ 33 bi e R$
13 bi, respectivamente.
Dentre as unidades lanadas, 79% so apartamentos que
apresentaram tquete mediano de R$ 385 mil a R$ 5.560/m
(9% superior a 2012, R$ 5.110/m). Se considerarmos que o
INCC acumulou 8% em 2013, notamos estabilidade nos pre-
os dos apartamentos. J na capital paulista, por exemplo, ob-
servamos expressiva valorizao dos apartamentos lanados,
com 23% de aumento nominal, R$ 8.470/m em 2013 ante R$
6.870/m em 2012. Isso ocorre devido principalmente ao alto
volume de apartamentos compactos (at 49m) lanados no
mercado paulista (36% do total).
Quanto aos mercados complementares ao residencial, no-
tamos manuteno do nmero de conjuntos comerciais lan-
ados nacionalmente e acelerao do segmento hoteleiro. Em
2013 a produo de conjuntos comerciais lanados manteve-
-se estvel (30 mil unidades em 2012 e 2013), sobretudo nos
tradicionais mercados paulista e carioca (1 e 2 colocados),
com destaque a Curitiba na 3 posio. Em contrapartida, o
crescente turismo interno e externo, especialmente motivado
pela Copa do Mundo deste ano e as Olimpadas de 2016, im-
pulsionou os lanamentos de hotis e fats: em 2012 foram
30 empreendimentos, com 6,7 mil unidades e localizados em
17 municpios que totalizaram R$ 2,1 bilhes lanados. J em
2013 foram R$ 4 bilhes de VGV lanados em 56 empreendi-
mentos compostos por 11,8 mil unidades e localizados em 27
municpios.
As perspectivas do mercado imobilirio so bastante favo-
rveis e alguns fatores demogrfcos constroem este cenrio.
O Brasil possui a quinta maior populao do mundo com 200
milhes de habitantes e est vivendo o bnus demogrfco,
perodo em que a populao ativa mais numerosa que a ina-
tiva, o que amplia signifcativamente a demanda por imveis.
Alm disso, as recentes mudanas na estrutura familiar e nos
hbitos dos brasileiros favorecem o mercado. Podemos des-
tacar o aumento do nmero de solteiros, de casais sem flhos,
de pessoas da terceira idade e a crescente preocupao com
a mobilidade urbana.
Outros pontos positivos so a baixssima taxa de desem-
prego, a infao sob controle e o farto crdito para o mercado
imobilirio (est prevista expanso de 15% na concesso de
crdito imobilirio em 2014, chegando a R$ 126 bilhes). Vale
ressaltar tambm o programa Minha Casa Minha Vida, que at
o fnal de 2014 ter benefciado trs milhes de famlias.
Melhorias pblicas nos grandes centros urbanos tambm
estimulam o mercado imobilirio. Em So Paulo, chamam a
ateno o trecho Leste do Rodoanel, as novas estaes de
metr e a reviso do Plano Diretor Estratgico, todos previstos
para 2014. Esto em andamento importantes obras na capital
fuminense como o Metr Barra, a Transcarioca-BRT, o Porto
Maravilha e a construo da Vila Olmpica. No Distrito Federal e
em Belo Horizonte surgiram os novos centros administrativos.
Em Braslia, destaque para a concluso das obras de infraes-
trutura no Setor Noroeste e para a recente comercializao de
70 projees residenciais licitadas neste mesmo setor.
Por essas razes, um prazer apresentar o Anurio do Mer-
cado Imobilirio Brasileiro 2013 aos nossos parceiros incorpo-
radores, investidores e interessados no mercado imobilirio em
geral.
MERCADO IMOBILIRIO: ANLISE DE 2013 E EXPECTATIVAS PARA 2014
Marcos Lopes
Presidente
L
ast year was marked by many major accomplishments at
the Lopes Group. One of them was the continuation and
consolidation of the Annual Report of the Brazilian Real
Estate Market, a study with comprehensive information
on the national scenario for real estate launches that provides more
knowledge for the entire industry. The recognition of the Market
Intelligence of Lopes was demonstrated by the publications far-
reaching effect throughout the market, with publications in the me-
dia through over 120 communication vehicles, including cover
stories in poca and Exame, two magazines with national circula-
tion. This year, we were able to compare information with previous
years, which supported a more comprehensive understanding of
each market through analysis of a historical data series on real es-
tate launches whose major differential is the use of the same sur-
vey methodology in 134 municipalities.
According to the 2013 Annual Report on the Real Estate Mar-
ket, the national market for real estate launches market is estimat-
ed at R$90 billion, which indicates growth of 13% in potential sales
value launched compared to 2012 (R$80 billion).
The survey conducted by Lopes covered an unprecedented
91% of all launches in Brazils primary market in 2013 (R$82 billion
of R$90 billion). The detailed sample was formed by 1,579 projects
and 196,000 units. Of the total potential sales value launched, the
metropolitan areas of So Paulo and Rio de Janeiro together ac-
counted for 51%, with R$33 billion and R$13 billion, respectively.
Of the units launched, 79% were apartments with a median
ticket of R$385,000 and an average price of R$5,560/m (up 9%
from R$5,110/m in 2012). Considering that the INCC construc-
tion price index measured infation of 8% in 2013, the apartments
launched in the period registered certain stability in prices. In So
Paulo, for instance, we observed strong appreciation in the price of
the apartments launched, with a nominal increase of 23%, from
R$6,870/m in 2012 to R$8,470/m in 2013. This is basically ex-
plained by the high volume of compact apartments (up to 49m)
launched in the So Paulo market (36% of total launches).
In markets complementary to the residential market, we noted
a reduction in the number of commercial towers launched nation-
wide and accelerated activity in the hotel segment. In 2013, com-
mercial tower launches were stable (30,000 units in 2012 and
2013) and located primarily in the traditional markets of So Paulo
and Rio de Janeiro (which ranked frst and second), followed by
Curitiba in third place. On the other hand, the growth in both local
and international tourism, driven in particular by the World Cup this
year and the Olympic Games in 2016, helped drive the market for
launches of hotels and fats: in 2012, 30 projects were launched
with 6,700 units in 17 cities, for a total of R$2.1 billion launched.
Meanwhile, in 2013, 56 projects were launched with 11,800 units
in 27 cities, for a total of R$4 billion launched.
The outlook for the real estate market is very favorable and cer-
tain demographic factors form this scenario. Brazil is the worlds
ffth most populous country with 200 million people and is cur-
rently experiencing a demographic bonus, a period during which
the economically active population outnumbers those not in the
labor force, which signifcantly helps drive demand for real estate.
In addition, recent changes in the structure of Brazilian families and
in habits also bode well for the market. Some of these changes
include a higher number of single adults, couples without children
and elderly people as well as growing concerns with urban mobil-
ity.
Other favorable factors include an extremely low unemploy-
ment rate, infation under control and the high availability of real
estate credit (mortgage lending in 2014 is projected to grow by
15% to R$126 billion). Another important factor is the federal gov-
ernment housing program known as My Home, My Life, which by
the end of 2014 will have benefted three million families.
Public improvements in large urban centers are also driving
demand in the real estate market. In So Paulo, the projects that
merit special mention are the eastern stretch of the So Paulo
Beltway, new metro stations and the revision of the citys master
plan, all of which are scheduled for 2014. Important projects in the
city of Rio de Janeiro include the Barra Metro Station, the Transca-
rioca Bus Rapid Transit project, the Porto Maravilha urban im-
provement project and the Olympic Village. In the Federal District
and Belo Horizonte, we saw the construction of new municipal
administrative centers. In Braslia, the highlight was the conclusion
of infrastructure works in the Northeast Sector and the recent sale
of 70 residential areas in the same sector that were part of a bid-
ding process.
As you can see, it has been a pleasure for me to present the
2013 Annual Report of the Real Estate Market to our partner devel-
opers, investors and those with a general interest in the real estate
market.
REAL ESTATE MARKET: ANALYSIS OF 2013 AND OUTLOOK FOR 2014
Marcos Lopes
Chief Executive Offcer
Funds from savings accounts, estimated by the Brazilian Savings and
Loan Trade Association (ABECIP).
Estimates from Caixa Econmica Federal for the MHML housing program.
Recursos da caderneta de poupana, estimativa Abecip.
Previso da Caixa Econmica Federal para o programa MCMV.
ANURIO DO MERCADO
IMOBILIRIO BRASILEIRO 2013
MERCADO BRASILEIRO
DE LANAMENTOS 2013
ESTATE PROJECT LAUNCHES
RIO DE JANEIRO/RJ
FLORIANPOLIS/SC
PORTO ALEGRE/RS
FORTALEZA/CE
DISTRITO FEDERAL/DF
SO PAULO/SP
LONDRINA/PR INTERIOR DE SO PAULO/SP
SANTOS/SP
CAMPINAS/SP
VITRIA/ES
SALVADOR/BA BELO HORIZONTE/BH
CURITIBA/PR
ANURIO DO MERCADO
Caro leitor,
Elaborar o Anurio do Mercado Imobilirio Brasileiro
um grande desafo, dada a extenso territorial do
nosso pas e, consequentemente, a complexidade do
mapeamento do mercado nacional. Em 2013 foram
mais de 1.500 empreendimentos lanados em uma
cobertura geogrfca de 134 municpios. Entre
profssionais de Inteligncia de Mercado, Marketing e
especialistas de cada praa, foram envolvidos
diretamente mais de 40 colaboradores do Grupo
Lopes. Para uma coleta ainda mais abrangente e
assertiva, nesta edio contamos com um novo
parceiro: a consultoria Geoimvel.
O estudo foi desenvolvido ao longo de 12 meses,
incluindo coleta, cadastro e validao de dados, alm
de anlises e edio do material. Ao fnal, temos este
relatrio completo sobre empreendimentos imobilirios
lanados no Brasil, que torna possvel identifcar o
posicionamento e as tendncias de cada mercado.
O trabalho da rea de Inteligncia de Mercado ocorre
durante todo ano, com a publicao de estudos
peridicos sobre oferta e demanda do mercado
imobilirio. Acompanhe este trabalho em nosso novo
portal e saiba mais detalhes na ltima pgina deste
anurio:
www.lopes.com.br/dados-mercado-imobiliario
Bom proveito!

Caio Augusto Pereira
Executivo de Inteligncia de Mercado
Dear reader,
Preparing the Annual Report of the Brazilian Real
Estate Market represents a major challenge, given the
vast size of the country and consequently the complexity
involved in mapping the national market.In 2013, over
1,500 projects were launched in a geographic area of
134 municipalities.This project directly involved more
than 40 employees from the Lopes Group, which
included Business Intelligence and Marketing
professionals as well as specialists on each market.To
ensure even more comprehensive and accurate data
collection, in this year's edition we received the support
of a new partner, the consulting frm Geoimvel.
The study was conducted over the course of 12
months, which included data collection, registration and
validation, as well as analyses and editorial production.In
the end, we arrived at this comprehensive report on the
real estate projects launched in Brazil, which makes it
possible to identify positioning and trends in each
market.
The work of the Market Intelligence Department lasts
the entire year, with the publication of regular studies on
supply and demand in the real estate market.We invite
you to accompany this work on our new portal, which
you can learn more about on the last page of this report:
www.lopes.com.br/dados-mercado-imobiliario

Enjoy!

Caio Augusto Pereira
Market Intelligence Executive
VGV LANADO POR MERCADO - BRASIL 2013/
PSV LAUNCHED BY MARKET BRAZIL. 2013
REGIO
LOCATION
ESTADO
STATE
VGV LANADO (MM)
LAUNCHED PSV (M)
%
%
%ACUM.
%
REGIO METROPOLITANA DE SO PAULO/
SO PAULO METROPOLITAN AREA SP R$ 33.319 36,9% 37%
REGIO METROPOLITANA DO RIO DE JANEIRO/
RIO DE JANEIRO METROPOLITAN AREA
RJ R$ 12.932 14,3% 51%
INTERIOR SO PAULO/ INTERIOR REGION OF SP SP R$ 6.836 7,6% 59%
FORTALEZA CE R$ 3.440 3,8% 63%
BELO HORIZONTE E/ AND BETIM MG R$ 2.823 3,1% 66%
SANTOS, GUARUJ, PRAIA GRANDE E/ AND S. VICENTE SP R$ 2.729 3,0% 69%
PORTO ALEGRE RS R$ 2.510 2,8% 71%
REGIO METROPOLITANA DE CAMPINAS/
CAMPINAS METROPOLITAN AREA
SP R$ 2.339 2,6% 74%
RECIFE, JABOATO DOS GUARARAPES E/ AND OLINDA PE R$ 2.318 2,6% 77%
GOINIA E/ AND APARECIDA DE GOINIA GO R$ 2.236 2,5% 79%
CURITIBA PR R$ 2.116 2,3% 81%
DISTRITO FEDERAL/ FEDERAL DISTRICT DF R$ 1.630 1,8% 83%
VITRIA, VILA VELHA, CARIACICA E/ AND SERRA ES R$ 1.627 1,8% 85%
SALVADOR, LAURO DE FREITAS E/ AND CAMAARI BA R$ 1.521 1,7% 87%
LONDRINA PR R$ 1.093 1,2% 88%
FLORIANPOLIS, PALHOA E/ AND SO JOS SC R$ 778 0,9% 89%
MANAUS AM R$ 693 0,8% 90%
NATAL E/ AND PARNAMIRIM RN R$ 492 0,5% 90%
BELM PA R$ 490 0,5% 91%
OUTROS/ OTHERS - R$ 8.472 9,4% 100%
TOTAL/ TOTAL - R$ 90.394 100% 100%
R$ 8,5 bi em VGV
complementar estimado
lanado em outros
municpios que no foram
contemplados na pesquisa
2
R$8.5 billion in estimated
additional PSV in other
locations not contemplated by
this study
9
%
91
%
MERCADO BRASILEIRO
DE LANAMENTOS 2013
ESTATE PROJECT LAUNCHES
Anurio do Mercado Imobilirio Brasileiro uma pesquisa
quantitativa contnua realizada pela rea de Inteligncia de
Mercado da Lopes cujo objetivo determinar o tamanho e
analisar sob diversas caractersticas o mercado de lanamentos
do pas atravs do monitoramento de empreendimentos
residenciais verticais, conjuntos comerciais, hotis e fats
lanados em 134 municpios. A regio monitorada corresponde
respectivamente a 36% da populao, 53% do PIB e 74%
dos domiclios tipo apartamento do Brasil em 2013. O VGV
lanado em 2013 foi estimado em R$ 90 bilhes, aumento de
13% em relao a 2012 (R$ 80 bilhes). Em 2013, a amostra
do Anurio foi composta por 1.579 empreendimentos, 3.001
torres e 196.292 imveis lanados em 2013 pela Lopes e/ou por
empresas concorrentes em 98 municpios que totalizaram R$ 82
bilhes em lanamentos, 91% do VGV total lanado no pas (R$
90 bi). Veja a produo dos mercados por regio e explicao
sobre amostra da pesquisa:
The Annual Report of the Brazilian Real Estate Market is an
ongoing and quantitative survey conducted by the Market Intelligence
Department of Lopes that aims to determine the size of the countrys
market for real estate launches and to analyze it by monitoring
the vertical residential projects, corporate towers, hotels and fats
launched in 134 cities. The region monitored accounts for 36% of
the population, 53% of the GDP and 74% of residential apartments
in Brazil in 2013. The total potential sales value (PSV) launched in
2013 was estimated at R$90 billion, increasing 13% compared to
2012 (R$80 billion). In 2013, the Annual Report sample was formed
by 1,579 projects, 3,001 towers and 196,292 properties launched in
2013 by Lopes and/or its competitors in 98 cities, which amounted
to R$82 billion in launches, or 91% of the total PSV launched in the
country (R$90 billion). Market data by region and an explanation of
the research sample follow:
R$ 81,9 bilhes
lanados nos principais
mercados brasileiros,
detalhados na pesquisa
realizada pela Lopes/
R$81.9 billion
launched in the key
Brazilian markets detailed in
the study conducted by Lopes
Dados de 2013 projetados segundo metodologia do IBGE. Demais capitais no monitoradas e municpios com mercado imobilirio relevante (municpios com mais
de 20.000 domiclios do tipo apartamento)./ 2013 data projected based on IBGE methodology. Other state capitals that are not monitored and cities with relevant real
estate markets (municipalities with over 20,000 residential apartments).
ANURIO DO MERCADO
33,32
12,93
6,84
3,44
2,82 2,73 2,51 2,34 2,32 2,24 2,12
1,63 1,63 1,52
1,09 0,78 0,69 0,49 0,49
8,47
A maioria dos mercados cresceram ou permaneceram
estveis quanto ao VGV lanado. Os mercados que cresceram
em relao a 2012 foram Regio Metropolitana de Campinas
(+77%), Belm (+51%), Fortaleza (+43%), Regio de Vitria
(+23%), Regio do Recife (+21%), Regio Metropolitana de
So Paulo (+17%), Regio Metropolitana do Rio de Janeiro
(+16%), Regio de Goinia (+15%). Curitiba (+5%) e Baixada
Santista (+0,1%) apresentaram estabilidade, enquanto 7
praas sofreram reduo no VGV lanado. So elas: Porto
Alegre (-16%), Regio de Belo Horizonte (-28%), Regio de
Natal (-30%), Manaus (-32%), Regio de Salvador (-43%),
Regio de Florianpolis (-47%) e Distrito Federal (-51%).
Most markets either grew or remained flat in terms of the
potential sales value (PSV) launched. The markets recording
growth in relation to 2012 were the Campinas Metro Area
(+77%), Belm (+51%), Fortaleza (+43%), Vitria Region
(+23%), Recife Region (+21%), So Paulo Metro Area (+17%),
Rio de Janeiro Metro Area (+16%), Goinia Region (+15%).
Curitiba (+5%) and the Santos Region (+0.1%) were stable,
while 7 regions recorded contraction in the PSV launched in
the period, namely: Porto Alegre (-16%), Belo Horizonte Region
(-28%), Natal Region (-30%), Manaus (-32%), Salvador Region
(-43%), Florianpolis Region (-47%) and the Federal District
(-51%).
VGV LANADO POR MERCADO (R$/BI) BRASIL, 2013/ PSV LAUNCHED BY MARKET (R$ BILLION) BRAZIL, 2013
90,39 bi
Total Brasil/Total Brazil
e regio, detalhe na pgina 9. A Regio Metropolitana de Campinas e a Baixada Santista tiveram aumento na amostra em comparao a 2012 e a comparao
citada refere-se a mesma amostra de 2012./ and region, detailed in the table on page 9. Although the Campinas Metro Area and Santos Region registered increases in
their sample size compared to 2012, the comparison cited is based on the same sample size used in 2012.
RMSP/
SPMA
RMRJ/
RJMA
Interior SP/
Interior
Region SP
Fortaleza BH
1
Santos
1
P. Alegre RMC/
MRC
Recife
1
Goinia
1
Curitiba DF Vitria
1
Salvador
1
Londrina Florian-
polis
1
Manaus Natal
1
Belm Outros
Regio Metropolitana de So Paulo e Regio Metropolitana do Rio
de Janeiro so os principais mercados brasileiros, com 51% do
VGV total lanado em 2013. Ao acrescentar 5 praas, Interior de
So Paulo, Fortaleza, Regio de Belo Horizonte, Baixada Santista
e Porto Alegre, atinge-se 71% do mercado. Vale destacar a
representatividade do Estado de So Paulo no mercado nacional
com 55% do VGV total lanado em 2013, mais de R$ 45 bi./
The So Paulo Metropolitan Area and Rio de Janeiro Metropolitan
Area are two of Brazils key markets, accounting for 51% of the
total PSV launched in 2013. If we add 5 other regions, namely the
Interior Region of So Paulo State, Fortaleza, Belo Horizonte Region,
Santos Region and Porto Alegre, we reach 71% of the market. Note
that the state of So Paulo alone accounted for 55% of the total PSV
launched in Brazil in 2013, or over R$45 billion.
No mapa abaixo, possvel observar o desempenho de cada praa quanto ao nmero de lanamentos, unidades e
VGV lanado em 2013./ The following map shows the performance of each market in terms of number of launches, units
and PSV launched in 2013.
DADOS GERAIS DO MERCADO PRINCIPAIS MERCADOS BRASILEIROS, 2013/
GENERAL MARKET DATA KEY BRAZILIAN MARKETS, 2013
BRASIL/ BRAZIL
CIDADES VGV LANADO MM(R$)
CITIES PSV LAUNCHED MM (R$)
10.000 33.320
3.000 9.999
2.000 2.999
1.000 1.999
490 999
ESTADOS/ STATES
PASES/ COUNTRIES
OCEANO/ OCEAN
ARGENTINA
BOLVIA
PARAGUAY
MT
AM
RO
MS
PR
MG
RS
SC
RJ
ES
BA
PI
MA
TO
PA
CE
PE
AL
SE
PB
RN
RECIFE /
JABOATO / OLINDA
L: 61
U: 7.179
VGV/PSV: 2.318
SALVADOR / LAURO
DE FREITAS / CAMAARI
L: 27
U: 2.592
VGV/PSV: 1.521
VITRIA / CARIACICA
VILA VELHA / SERRA
L: 53
U: 5.705
VGV/PSV: 1.627
PORTO ALEGRE
L: 59
U: 4.761
VGV/PSV: 2.510
CAMPINAS/
REGIO METROPOLITANA
L: 47
U: 7.386
VGV/PSV: 2.339
L: NMERO DE LANAMENTOS/
NUMBER OF LAUNCHES
U: UNIDADES LANADAS/ UNITS LAUNCHED
VGV: VGV LANADO R$ MM/
PSV: PSV LAUNCHED IN R$ (M)
BELM
L: 10
U: 1.018
VGV/PSV: 490
MANAUS
L: 11
U: 1.589
VGV/PSV: 693
FLORIANPOLIS /
PALHOA / SO JOS
L: 16
U: 1.537
VGV/PSV: 778
SO PAULO/
REGIO METROPOLITANA
L: 497
U: 68.749
VGV/PSV: 33.319
CURITIBA
L: 53
U: 5.703
VGV/PSV: 2.116
LONDRINA
L: 20
U: 2.942
VGV/PSV: 1.093
BH / BETIM
L: 123
U: 6.586
VGV/PSV: 2.823
DISTRITO FEDERAL
L: 21
U: 3.002
VGV/PSV: 1.630
GOINIA / APARECIDA
L: 47
U: 6.593
VGV/PSV: 2.236
INTERIOR SP
L: 201
U: 26.855
VGV/PSV: 6.836
NATAL / PARNAMIRIM
L: 16
U: 1.418
VGV/PSV: 492
FORTALEZA
L: 52
U: 7.832
VGV/PSV: 3.440
RIO DE JANEIRO/
REGIO METROPOLITANA
L: 206
U: 28.581
VGV/PSV: 12.932
SANTOS / PRAIA
GRANDE / SO VICENTE /
GUARUJ
L: 59
U: 6.264
VGV/PSV: 2.729
ANURIO DO MERCADO
Quanto aos empreendimentos lanados nos principais
mercado brasileiros:
a) 85% foram residenciais verticais;
b) 11% comerciais;
c) 4% hotis e flats.
O nmero de unidades lanadas em 2013 foi de 196.292.
O preo mediano geral de um lanamento realizado no Brasil
R$ 6.220/m aumento de 11% em relao a 2012 (R$
5.590/m). Para apartamentos o preo mediano R$ 5.560/
m, conjuntos comerciais R$ 8.360/m e hotis/flats R$
14.800/m. Em relao a 2012, verifica-se maior valorizao
em hotis/flats, 28% (R$ 11.530/m em 2012), seguido por
residenciais verticais com 9% (R$ 5.110/m). Conjuntos
comerciais apresentou queda de -1% (R$ 8.460/m).
Devida a ampliao da amostra detalhada, no indica-se
comparao direta com os nmeros totais de produo de
edies anteriores./
Regarding projects launched in Brazils key markets:
a) 85% were vertical residential projects;
b) 11% were Offce Suite projects;
c) 4% were hotels and fats.
The number of units launched in 2013 was 196,292. The median
price of launches in Brazil was R$6,220/m, increasing 11%
from 2012 (R$5,590/m). The median price for apartments was
R$5,560/m, for Offce Suite towers was R$8,360/m and for
hotels/fats was R$14,800/m. Compared to 2012, we observed
greater price appreciation in hotels/fats of 28% (R$11,530/m in
2012), followed by vertical residential projects with 9% (R$5,110/
m). Offce Suite projects registered a decline of -1% (8,460/m).
Due to the expansion of the sample size, we do not recommend
a direct comparison with the total production fgures in previous
editions.
DADOS GERAIS POR TIPO DE EMPREENDIMENTO - PRINCIPAIS MERCADOS BRASILEIROS, 2013/
OVERVIEW BY TYPE OF PROJECT - KEY BRAZILIAN MARKETS, 2013
TIPO DE EMPREENDIMENTO/
TYPE OF PROJECT
NMERO DE
EMPREENDIMENTOS/
NO. OF PROJECTS
TORRES/
TOWERS
UNIDADES
LANADAS/
UNITS LAUNCHED
VGV (M)/
PSV (M)
PREO M
2

MEDIANO/
MEDIAN PRICE/ M
RESID. VERTICAL/ VERTICAL RESIDENTIAL 1.342 2.735 154.481 R$ 65.886 R$ 5.560
COMERCIAL/ OFFICE SUITE 181 208 30.004 R$ 12.029 R$ 8.360
FLAT/HOTEL/ FLAT/HOTEL 56 58 11.807 R$ 4.006 R$ 14.800
TOTAL/ TOTAL 1.579 3.001 196.292 R$ 81.922 R$ 6.220
UNIDADES LANADAS POR MERCADO (MIL) - PRINCIPAIS MERCADOS BRASILEIROS, 2013/
UNITS LAUNCHED BY MARKET - KEY BRAZILIAN MARKETS (K), 2013
RMSP/
SPMA
RMRJ/
RJMA
Interior SP/
Interior
Region SP
Fortaleza BH
1
Santos
1
P. Alegre RMC/
MRC
Recife
1
Goinia
1
Curitiba DF Vitria
1
Salvador
1
Londrina Florian-
polis
1
Manaus Natal
1
Belm
68,75
28,58
26,86
7,83
6,59 6,26
4,76
7,39 7,18 6,59 5,70
3,00
5,71
2,59 2,94
1,54 1,59 1,42 1,02
e regio, detalhe na tabela na pgina 9./ and region, detail on table on page 9.
196.292
unidades/ units
Total Brasil/Total Brazil
DADOS GERAIS/ OVERVIEW
EMPREENDIMENTOS/ PROJECTS
Residencial vertical/ Vertical residential 1.342 (85%)
Comercial/ Offce Suite 181 (11%)
Flat/Hotel/ Flat/Hotel 56 (4%)
Total/ Total 1.579
TORRES/ TOWERS
Flat/Hotel/ Flat/Hotel 58 (2%)
Total/ Total 3.001
UNIDADES LANADAS/
UNITS LAUNCHED
Comercial/ Offce Suite 30.004 (15%)
Flat/Hotel/ Flat/Hotel 11.807 (6%)
Total/ Total 196.292
UNIDADES MDIA POR EMPREENDIMENTO/
AVERAGE UNITS PER PROJECT
Residencial vertical/ Vertical residential 115
Comercial/ Offce Suite 166
Flat/Hotel/ Flat/Hotel 211
Total/ Total 124
VGV LANADO (R$)/
PSV OF PROJECTS LAUNCHED (R$)
Residencial vertical/ Vertical residential 65,9 bi/ B (80%)
Comercial/ Offce Suite 12,0 bi/ B (15%)
Flat/Hotel/ Flat/Hotel 4 bi/ B (5%)
Total/ Total 81,9 bi/ B
VGV MDIO POR EMPREENDIMENTO (R$)/
AVERAGE PSV PER PROJECT (R$)
Residencial vertical/ Vertical residential 49 mi/ M
Comercial/ Offce Suite 66 mi/ M
Flat/Hotel/ Flat/Hotel 72 mi/ M
Total/ Total 52 mi/ M
PREOS/ PRICES
TQUETE MEDIANO (R$)/ MEDIAN TICKET (R$)
Residencial vertical/ Vertical residential 385 mil/ K
Comercial/ Offce Suite 363 mil/ K
Flat/Hotel/ Flat/Hotel 349 mil/ K
Total/ Total 379 mil/ K
PREO M MEDIANO (R$)/ MEDIAN PRICE/M
2
(R$)
Residencial vertical/ Vertical residential 5.560/m
Comercial/ Offce Suite 8.360/m
Flat/Hotel/ Flat/Hotel 14.800/m
Total/ Total 6.220/m
Atravs dos dados gerais da pesquisa, algumas
estatsticas relevantes foram defnidas, como:
a) Nmero de empreendimentos, torres e
unidades lanadas por tipo de empreendimento;
b) Nmero mdio de unidades por
empreendimento;
c) VGV lanado total e mdio por tipo de
empreendimento;
d) Tquete mediano e Preo m mediano por tipo
de empreendimento./
Based on the surveys general data, we defned
certain relevant statistics, such as:
a) Number of projects, towers and units launched
by type of project;
b) Average number of units per project;
c) Total and average PSV launched by type of
project;
d) Median ticket and median price/m by type of
project.
ANURIO DO MERCADO
TOP 10 MUNICPIOS POR VGV LANADO, 2013/ TOP 10 MUNICIPALITIES BY PSV LAUNCHED, 2013
MUNICPIO/
CITY
NMERO DE
EMPREENDIMENTOS/
NO. OF PROJECTS
TORRES/
TOWERS
UNIDADES
LANADAS/
UNITS LAUNCHED
VGV (MM)/
PSV (M)
%VGV/
%PSV
SO PAULO 327 435 39.520 R$ 24.373 46%
RIO DE JANEIRO 139 315 21.155 R$ 10.294 20%
FORTALEZA 52 95 7.832 R$ 3.440 6%
BELO HORIZONTE 111 146 5.073 R$ 2.576 5%
PORTO ALEGRE 59 73 4.761 R$ 2.510 5%
CURITIBA 53 95 5.703 R$ 2.116 4%
GOINIA 44 63 5.777 R$ 2.097 4%
SANTOS 32 34 4.104 R$ 1.863 4%
S. BERNARDO DO CAMPO 29 39 5.433 R$ 1.690 3%
GUARULHOS 27 50 5.504 R$ 1.668 3%
TOTAL/ TOTAL 873 1.345 104.862 R$ 52.627 100%
DADOS GERAIS POR MERCADO - PRINCIPAIS MERCADOS BRASILEIROS, 2013/
OVERVIEW BY MARKET KEY BRAZILIAN MARKETS, 2013
REGIO/
LOCATION
ESTADO/
STATE
NMERO DE
EMPREENDIMENTOS/
NO. OF PROJECTS
TORRES/
TOWERS
UNIDADES LANADAS/
UNITS LAUNCHED
VGV (MM)/
PSV (M)
REGIO METROPOLITANA DE SO PAULO/
SO PAULO METROPOLITAN AREA SP 497 741 68.749 R$ 33.319
REGIO METROPOLITANA RIO DE JANEIRO/
RJ 206 433 28.581 R$ 12.932
INTERIOR SO PAULO/ INTERIOR REGION OF SP SP 201 648 26.855 R$ 6.836
FORTALEZA CE 52 95 7.832 R$ 3.440
BELO HORIZONTE E/AND BETIM MG 123 227 6.586 R$ 2.823
SANTOS, GUARUJ, PRAIA GRANDE E/AND S. VICENTE SP 59 67 6.264 R$ 2.729
PORTO ALEGRE RS 59 73 4.761 R$ 2.510
REGIO METROPOLITANA DE CAMPINAS/
SP 47 125 7.386 R$ 2.339
RECIFE, JABOATO DOS GUARARAPES E/AND OLINDA PE 61 93 7.179 R$ 2.318
GOINIA E/AND APARECIDA DE GOINIA GO 47 72 6.593 R$ 2.236
CURITIBA PR 53 95 5.703 R$ 2.116
DISTRITO FEDERAL/ FEDERAL DISTRICT DF 21 28 3.002 R$ 1.630
VITRIA, SERRA, CARIACICA E/AND VILA VELHA ES 53 92 5.705 R$ 1.627
SALVADOR, LAURO DE FREITAS E/AND CAMAARI BA 27 50 2.592 R$ 1.521
LONDRINA PR 20 48 2.942 R$ 1.093
FLORIANPOLIS, PALHOA E/AND SO JOS SC 16 31 1.537 R$ 778
MANAUS AM 11 47 1.589 R$ 693
NATAL E/AND PARNAMIRIM RN 16 24 1.418 R$ 492
BELM PA 10 12 1.018 R$ 490
TOTAL/ TOTAL - 1.579 3.001 196.292 R$ 81.922
Dez municpios representam 64% do VGV total lanado (R$ 53 bi
de R$ 82 bi): So Paulo, Rio de Janeiro, Fortaleza, Belo Horizonte,
Porto Alegre, Curitiba, Goinia, Santos, So Bernardo do Campo e
Guarulhos,. Destaque para So Bernardo do Campo que no estava
no Top 10 em 2012 e este ano encontra-se na 9 colocao./
Ten municipalities account for 64% of the total PSV launched (R$53
billion of R$82 billion): So Paulo, Rio de Janeiro, Fortaleza, Belo
Horizonte, Porto Alegre, Curitiba, Goinia, Santos, So Bernardo do
Campo and Guarulhos. The was highlight So Bernardo do Campo, which
was not among the Top 10 in 2012 and this year ranked ninth.
O quadro abaixo complementa dados gerais por mercado citados na pgina 9:/ The following table complements the general data by market shown on page 9:
13
%
20,25
53
%
78,45
29
%
43,36
5
%
7,14
UNIDADES LANADAS POR DORMITRIO (MIL)
1
UNITS LAUNCHED PER BEDROOM (K)
1
0 e/and 1 2 3 4 ou mais
or more
UNIDADES LANADAS POR TRIMESTRE (MIL)
UNITS LAUNCHED PER QUARTER (K)
1 TRI
1
st
Q
2 TRI
2
nd
Q
3 TRI
3
rd
Q
4 TRI
4
th
Q
As anlises desta pgina retratam os apartamentos lanados em 2013 nos principais mercados brasileiros (154.481 apartamentos). Veja os
grfcos de unidades lanadas por n de dormitrios, rea privativa e trimestre./ The analyses on this page cover apartments launched in 2013
in key Brazilian markets (154,481 apartments). See the charts on units launched by number of bedrooms, useful area and quarter:
A distribuio de unidades lanadas por dormitrio manteve-se estvel
em relao a 2012. O maior volume de apartamentos lanados no Brasil
possui 2 dormitrios (78 mil unidades ou 53% do total). Apartamentos
com 2 ou 3 dormitrios representam 82% do total lanado, 13% possuem
0 ou 1 dormitrio e 5% possuem 4 dormitrios ou mais. / The distribution
of units launched by number of bedrooms remained stable compared to
2012. Most apartments launched in Brazil have 2 bedrooms (78,000 units,
53% of the total). Apartments with 2 or 3 bedrooms represent 82% of all new
property launches, with 0- to 1-bedroom apartments accounting for 13% and
apartments with 4 or more bedrooms accounting for 5%.
Verifca-se 2 picos de lanamentos, segundo e quarto trimestre, 29% e 31%
das unidades lanadas respectivamente. J o primeiro e o terceiro trimestres
sofrem sazonalidade e recebem 22% e 18% do total lanado./ Two peaks of
launches were recorded in the second and fourth quarters, with these two periods
accounting for 29% and 31% of the units launched in the year, respectively. On
the other hand, the frst and third quarters, which are impacted by seasonality,
accounted for 22% and 18% of all units launched, respectively.
A distribuio dos
apartamentos por rea
privativa tambm manteve-
se estvel em relao a
2012, sendo 67% at 69m,
83% at 89m e 90% at
109m. / The distribution of
apartments by private useful
area also remained stable
from 2012, with 67% up to
69m, 83% up to 89m and
90% up to 109m.
APARTAMENTOS/ APARTMENTS
at/ up
to 29
30 a/
to 39
40 a/
to 49
50 a/
to 69
70 a/
to 89
90 a/
to 109
110 a/
to 129
130 a/
to 149
150 a/
to 169
170 a/
to 199
200 a/
to 249
250 a/
to 299
At/ up to 69 m: 67%
At/ up to 89 m: 83%
At/ up to 109 m: 90%
1. Somente unidades tipo./1. Only these units types.
m
2
APARTAMENTOS LANADOS - PRINCIPAIS MERCADOS BRASILEIROS, 2013
APARTMENTS LAUNCHED - KEY BRAZILIAN MARKETS, 2013
UNIDADES LANADAS POR REA PRIVATIVA (MIL)
1
/ UNITS LAUNCHED PER PRIVATE USEFUL AREA (K)
1
APARTAMENTOS LANADOS - PRINCIPAIS MERCADOS BRASILEIROS, 2013/ APARTMENTS LAUNCHED - KEY BRAZILIAN MARKETS, 2013
300 ou mais
or more
2
%
2,24
5
%
7,40
25
%
37,54
35
%
52,40
16
%
24,52
7
%
10,05
4
%
5,49
2
%
2,90
2
%
2,41
1
%
1,63
1
%
1,60
0
%
0,46
0
%
0,55
22
%
33,45
29
%
45,45
18
%
28,03
31
%
47,56
ANURIO DO MERCADO
O preo mediano dos apartamentos no Brasil R$ 5.560/m, 9% superior a 2012 (R$ 5.110/m). Veja grficos de
preos m por n de dormitrios e rea privativa:/ The median price of apartments in Brazil is R$5,560/m, increasing
9% from 2012 (R$5,110/m). See the charts on prices/m per number of bedrooms and private useful area:
PREO M
2
MEDIANO POR N DORMITRIO
12
MEDIAN PRICE/M
2
BY NUMBER OF BEDROOMS
12
0 e/and 1 2 3 4 ou mais
or more
Somente unidades tipo. Mnimo de duas tipologias para cada cruzamento./ Only these unit types. Minimum of 2 typologies for each cross-referenced data.
m
2
Em geral os apartamentos de 40 a 89m, que so a grande maioria de
unidades produzidas (2 e 3 dormitrios bsico) esto abaixo do preo
mediano nacional. J o 3 e 4 dormitrios (90m ou mais) junto com
os compactos (at 39m) apresentam preos superiores a mdia./
In general, apartments between 40m and 89m, which represent the
majority of the units launched (2 and 3 basic bedrooms), are priced below
the national median. Meanwhile, 3- and 4-bedroom apartments (90m or
more), together with compact apartments (up to 39m), registered prices
above the average.
PREO M MEDIANO POR REA PRIVATIVA
12
/ MEDIAN PRICE/M
2
PER PRIVATE USEFUL AREA
12
R$ 7.250 R$ 7.260
R$ 4.330
R$ 5.150
R$ 5.510
R$ 5.870 R$ 6.030
R$ 6.310
R$ 8.160
R$ 7.040
R$ 7.670
R$ 9.050
R$ 11.190
R$ 7.140
R$ 4.950
R$ 5.420
R$ 8.060
at/ up
to 29
30 a/
to 39
40 a/
to 49
50 a/
to 69
70 a/
to 89
90 a/
to 109
110 a/
to 129
130 a/
to 149
150 a/
to 169
170 a/
to 199
200 a/
to 249
250 a/
to 299
300 ou
mais/
or more
R$ 5.560
Preo do m mediano no Brasil
Median price/m Brazil
8.470
7.380
6.740
6.600
6.430
6.360
6.290
6.230
6.080
5.860
5.710
5.640
5.500
5.380
5.320
5.320
5.230
5.180
5.120
5.000
4.990
4.800
4.770
4.750
4.670
4.620
4.620
4.620
4.610
4.580
4.550
4.350
4.340
4.310
4.110
4.050
4.040
3.970
3.930
3.770
3.700
3.700
3.660
3.610
3.510
3.510
3.500
3.420
3.200
3.190
3.020
2.880
2.880
PREO M
2
MEDIANO POR MUNICPIO
12
/ MEDIAN PRICE/M PER CITY
12
SO PAULO (SP)
NITERI (RJ)
SANTANA DE PARANABA (SP)
RECIFE (PE)
CAMPINAS (SP)
RIO DE JANEIRO (RJ)
PORTO ALEGRE (RS)
SANTOS (SP)
DISTRITO FEDERAL (DF)
SO CAETANO DO SUL (SP)
FORTALEZA (CE)
SALVADOR (BA)
SO VICENTE (SP)
JABOATO DOS GUARARAPES (PE)
VITRIA (ES)
GUARUJ (SP)
OSASCO (SP)
SO BERNARDO DO CAMPO (SP)
SANTO ANDR (SP)
CURITIBA (PR)
FLORIANPOLIS (SC)
GUARULHOS (SP)
DIADEMA (SP)
BELO HORIZONTE (MG)
BARUERI (SP)
BELM (PA)
CAMPOS DOS GOYTACAZES (RJ)
PAULNIA (SP)
JUNDIA (SP)
OLINDA (PE)
LIMEIRA (SP)
MANAUS (AM)
NATAL (RN)
VILA VELHA (ES)
LONDRINA (PR)
GOINIA (GO)
MOGI DAS CRUZES (SP)
PRAIA GRANDE (SP)
MANGARATIBA (RJ)
ITU (SP)
RIBEIRO PRETO (SP)
MAU (SP)
COTIA (SP)
PIRACICABA (SP)
SO JOS DOS CAMPOS (SP)
SO JOS (SC)
SUMAR (SP)
PALHOA (SC)
SOROCABA (SP)
SO CARLOS (SP)
TAUBAT (SP)
BETIM (MG)
SERRA (ES)
1. Somente unidades tipo. 2. Mnimo de oito tipologias para cada cruzamento./
1. Only these unit types. 2. Minimum of 8 typologies for each cross-referenced data.
ANURIO DO MERCADO
Se em 2012, o tquete mediano de um apartamento no Brasil era de R$ 375 mil, em 2013 este valor subiu para
R$ 385 mil, aumento de 3%. / While in 2012 the median ticket of an apartment in Brazil was R$ 375,000, in 2013
this figure increased 3% to R$385,000.
PREO MEDIANO POR MERCADO (MIL)
1
/ MEDIAN PRICE PER MARKET (K)
1
R$ 299
R$ 363
R$ 323
R$ 340
R$ 304
R$ 350
R$ 240 R$ 315
R$ 531
R$ 390
R$ 497
R$ 445
R$ 420
R$ 410
R$ 406
R$ 269
R$ 435
R$ 353 R$ 385
Recife
2
Vitria
2
Curitiba Goinia
2
Natal
2
Santos
2
BRASIL Florianpolis
2
Belm Manaus BH
2
Campinas
2
RMRJ/
RJMA Fortaleza
RMSP/
SPMA Porto Alegre Salvador
2
DF/
FD Londrina
Somente unidades tipo. e regio, detalhe na tabela da pgina 9./ Only these units types. and region, detail on table on page 9.
Em 2013 foram lanados 181 empreendimentos comerciais, VGV R$ 12 bi, 208 torres e 30.004 unidades. O preo mediano geral
R$ 8.360/m./ In 2013, 181 Offce Suite projects were launched with combined PSV of R$12 billion, 208 towers and 30,004 units.
The median price was R$8,360/m.
REGIO/
LOCATION
ESTADO
STATE
NMERO DE
EMPREENDIMENTOS/
NO. OF PROJECTS
TORRES/
TOWERS
UNIDADES
LANADAS/
UNITS
LAUNCHED
VGV (MM)/
PSV (M)
%VGV/
%PSV
TQUETE
MEDIANO(MIL)/
MEDIAN
TICKET (K)
PREO M
2

MEDIANO
MEDIAN
PRICE/ M
REGIOMETROPOLITANA DE SOPAULO/ SPMA SP 60 65 10.242 R$ 4.868 40% R$ 470 R$ 12.000
REGIOMETROPOLITANADORIODE JANEIRO/ RJMA RJ 27 32 5.388 R$ 2.261 19% R$ 301 R$ 9.070
CURITIBA PR 12 12 1.888 R$ 645 5% R$ 293 R$ 7.170
DISTRITO FEDERAL/ FEDERAL DISTRICT DF 6 12 1.420 R$ 633 5% R$ 617 R$ 13.820
INTERIOR SO PAULO/ INTERIOR REGION OF SP SP 13 15 1.804 R$ 613 5% R$ 282 R$ 7.250
PORTO ALEGRE RS 12 12 1.450 R$ 566 5% R$ 408 R$ 9.530
BELO HORIZONTE E/ AND BETIM MG 18 18 1.096 R$ 544 5% R$ 537 R$ 10.000
FORTALEZA CE 4 6 1.668 R$ 451 4% R$ 375 R$ 9.890
VITRIA, VILA VELHA, SERRA E/ AND CARIACICA ES 8 9 1.283 R$ 382 3% R$ 284 R$ 7.030
SALVADOR, CAMAARI E/ AND LAURODE FREITAS BA 6 7 1.013 R$ 307 3% R$ 246 R$ 6.420
SANTOS, S. VICENTE, PRAIA GRANDE E/ ANDGUARUJ SP 3 3 551 R$ 183 2% R$ 366 R$ 7.240
GOINIA E/ AND APARECIDA DE GOINIA GO 4 5 855 R$ 169 1% R$ 212 R$ 4.320
REGIOMETROPOLITANA DE CAMPINAS/ CMA SP 3 4 518 R$ 139 1% R$ 292 R$ 7.700
FLORIANPOLIS, SOJOS E/ AND PALHOA SC 2 2 231 R$ 117 1% R$ 479 R$ 12.220
MANAUS AM 1 4 315 R$ 100 1% R$ 344 R$ 8.250
RECIFE, OLINDAE/ ANDJABOATODOSGUARARAPES PE 1 1 202 R$ 33 0% R$ 151 R$ 4.500
NATAL E/ AND PARNAMIRIM RN 1 1 80 R$ 16 0% R$ 223 R$ 5.790
TOTAL/ TOTAL - 181 208 30.004 R$ 12.029 100% R$ 363 R$ 8.360
CONJUNTOS COMERCIAIS/ OFFICE SUITES
Em 2013 os lanamentos de conjuntos comerciais
representaram 15% do VGV total lanado nos principais
mercados brasileiros, 15% das unidades e 11% do nmero
total de empreendimentos.
A maioria dos conjuntos comerciais foi lanada na RMSP e
RMRJ: 52% do total lanado no pas, 15.630 de 30.004.
A maioria dos mercados cresceram ou permaneceram
estveis quanto ao nmero de unidades lanadas. Os
mercados que mais receberam unidades em relao a 2012
foram Fortaleza, Curitiba, RMRJ, Porto Alegre e Regio de
Vitria.
RMSP e Regio de Salvador permaneceram estveis, com
variao de 10% para mais ou para menos, enquanto 7
praas sofreram reduo no nmero de unidades lanadas:
Regio de Natal, Regio de Florianpolis, Regio de
Pernambuco, Regio de Goinia, Distrito Federal e Regio de
Belo Horizonte./
In 2013, Office Suite tower launches represented 15% of the
total PSV of all launches in key Brazilian markets, 15% of units
and 11% of the total number of projects.
The SPMA and RJMA accounted for the majority of Office
Suite projects launched in the year: 52% of all launches in the
country, or 15,630 of the total of 30,004.
Most markets either grew or remained flat in terms of units
launched. The markets that recorded the highest growth in units
launched compared to 2012 were Fortaleza, Curitiba, RJMA,
Porto Alegre and Vitria Region.
The SPMA and Salvador Region remained relatively stable, with
increases or decreases of a maximum of 10%, while 7 other
markets suffered reductions in the number of units launched:
Natal Region, Florianpolis Region, Pernambuco Region, Goinia
Region, Federal District and Belo Horizonte Region.
DADOS GERAIS EMPREENDIMENTOS COMERCIAIS CONJUNTOS COMERCIAIS LANADOS. PRINCIPAIS MERCADOS
BRASILEIROS, 2013/ OVERVIEW OF OFFICE SUITE PROJECTS OFFICE SUITE TOWER LAUNCHES - KEY BRAZILIAN MARKETS. 2013
ANURIO DO MERCADO
PREO M
2
1
1
CONJUNTOS COMERCIAIS LANADOS - PRINCIPAIS MERCADOS BRASILEIROS, 2013/ OFFICE SUITE TOWER LAUNCHED. KEY BRAZILIAN MARKETS, 2013
13.820
12.580
12.220
10.000
9.890
9.530
9.430
9.410
9.110
9.070
8.470
8.250
8.090
8.050
7.990
7.650
7.630
7.520
7.420
7.310
7.290
7.240
7.170
7.150
7.130
7.110
6.920
6.820
6.780
6.620
6.370
6.330
6.240
6.220
6.200
6.040
5.790
5.080
4.730
4.500
4.470
4.400
4.310
4.260
4.200
3.040
R$ 8.360
Preo do m mediano no Brasil
SO PAULO (SP)
FLORIANPOLIS (SC)
BELO HORIZONTE (MG)
FORTALEZA (CE)
PORTO ALEGRE (RS)
RIO DE JANEIRO (RJ)
SO JOO DE MERITI (RJ)
JUNDIA (SP)
ITAGUA (RJ)
SO JOS DO RIO PRETO (SP)
MANAUS (AM)
SO JOS DOS CAMPOS (SP)
OSASCO (SP)
CAMPINAS (SP)
SAO BERNARDO DO CAMPO(SP)
PALHOA (SC)
GUARULHOS (SP)
SO CAETANO DO SUL (SP)
SANTO ANDR (SP)
CAMPOS DOS GOYTACAZES (RJ)
SANTOS (SP)
CURITIBA (PR)
SANTANA DE PARNABA (SP)
VITRIA (ES)
SALVADOR (BA)
ITABORA (RJ)
NITERI (RJ)
SO GONALO (RJ)
VILA VELHA (ES)
COTIA (SP)
CARIACICA (ES)
HORTOLNDIA (SP)
ARUJ (SP)
LAURO DE FREITAS (BA)
MARIC (RJ)
NATAL (RN)
SUZANO (SP)
TAUBAT (SP)
RECIFE (PE)
GOINIA (GO)
RIBEIRO PRETO (SP)
APARECIDA DE GOINIA (GO)
SOROCABA (SP)
LIMEIRA (SP)
SERRA (ES) Somente unidades tipo./ Only these unit types.
PREO M
2
1
1
Quanto a flat/hotis, 56 empreendimentos foram lanados
nos principais mercados nacionais, VGV R$ 4 bi, 58 torres
e 11.807 unidades sendo que, 92% dessas unidades esto
localizadas no Sudeste: RMRJ (5.079 unidades), RMSP
(2.669), Interior de So Paulo (1.606), Regio Metropolitana
de Campinas (622), Baixada Santista (401), Regio de Vitria
(265) e Regio de Belo Horizonte (200). O preo mediano
geral de um imvel tipo hotel/flat R$ 14.800/m./
A total of 56 flats/hotels projects were launched in key Brazilian
markets, with combined PSV of R$4 billion, 58 towers and
11,807 units, of which 92% were located in the Southeast
region: RJMA (5,079 units), SPMA (2,669), Interior of So Paulo
state (1,606), Campinas Metro Area (622), Santos Region (401),
Vitria Region (265) and Belo Horizonte Region (200). The
overall median price of a hotel/flat property was R$14,800/m.
FLATS/HOTIS/ FLATS/HOTELS
REGIO/
LOCATION
ESTADO
STATE
NMERODE
EMPREENDIMENTOS/
NO. OF PROJECTS
TORRES/
TOWERS
UNIDADES
LANADAS/
UNITS LAUNCHED
VGV
(MM)/
PSV (M)
%
VGV/
%PSV
TQUETE
MEDIANO(MIL)/
MEDIAN TICKET (K)
PREOM
2

MEDIANO
MEDIANPRICE/ M
RMRJ/ RJMA RJ 20 22 5.079 R$ 1.760 44% R$ 407 R$ 13.960
RMSP/ SPMA SP 14 14 2.669 R$ 985 25% R$ 340 R$ 14.880
INTERIOR DE SOPAULO/ INTERIOR REGION OF SP SP 8 8 1.606 R$ 487 12% R$ 284 R$ 13.750
GOINIA E/ ANDAPARECIDA DE GOINIA GO 3 3 701 R$ 205 5% R$ 311 R$ 8.110
REGIOMETROPOLITANA DE CAMPINAS/ CMA SP 3 3 622 R$ 184 5% R$ 296 R$ 13.120
SANTOS, SOVICENTE, GUARUJ E/ ANDPRAIA GRANDE SP 2 2 401 R$ 181 4% R$ 505 R$ 17.500
DISTRITOFEDERAL/ FEDERAL DISTRICT DF 1 1 264 R$ 103 3% R$ 405 R$ 15.760
BELO HORIZONTE E/ AND BETIM MG 3 3 200 R$ 53 1% R$ 221 R$ 11.630
VITRIA, VILA VELHA, SERRA E/ AND CARIACICA ES 2 2 265 R$ 48 1% R$ 180 R$ 10.330
TOTAL/ TOTAL - 56 58 11.807 R$ 4.006 100% R$ 349 R$ 14.800
DADOS GERAIS HOTIS/FLATS PRINCIPAIS MERCADOS BRASILEIROS, 2013/
OVERVIEW HOTELS/FLATS LAUNCHED KEY BRAZILIAN MARKETS, 2013
Somente unidades tipo./ Only these unit types.
HOTIS/FLATS LANADOS - PRINCIPAIS MERCADOS BRASILEIROS, 2013/
HOTELS/FLATS LAUNCHED - KEY BRAZILIAN MARKETS, 2013
20.000
17.500
16.920
16.840
16.640
16.170
15.930
15.760
15.000
14.980
14.800
13.890
13.730
13.610
13.480
13.120
12.000
11.890
11.710
11.630
10.820
9.480
9.120
8.950
8.610
8.110
6.000
R$ 14.800
preo m mediano Brasil
NITERI (RJ)
SANTOS (SP)
GUARULHOS (SP)
RIO DE JANEIRO (RJ)
OSASCO (SP)
SO PAULO (SP)
CAMPINAS (SP)
ITU (SP)
PINDAMONHANGABA (SP)
BARUERI (SP)
JUNDIA (SP)
SO BERNARDO DO CAMPO (SP)
MOGI DAS CRUZES (SP)
DUQUE DE CAXIAS (RJ)
VALINHOS (SP)
SO JOO DE MERITI (RJ)
MAU (SP)
VITRIA (ES)
BELO HORIZONTE (MG)
LIMEIRA (SP)
CAMPOS DOS GOYTACAZAES (RJ)
MACA (RJ)
VILA VELHA (ES)
QUEIMADOS (RJ)
GOINIA (GO)
RIBEIRO PRETO (SP)
ANURIO DO MERCADO
REGIO METROPOLITANA DE /
SO PAULO METROPOLITAN AREA
SAO PAULO
/SP
68.749
unidades/ units
497
empreendimentos/
projects
741
torres/ towers
7.030
residencial vertical/
vertical residential
12.000
comercial/ Offce Suite
14.880
hotel/ hotel
LANAMENTOS 2013
2013 LAUNCHINGS
DADOS DEMOGRFICOS/ DEMOGRAPHIC DATA
SO PAULO
PIB (R$ bi)/GPD (R$ billion) 471 (1)
Populao (mil)/ Population (K) 11.821 (1)
Domiclios (mil)/ Residences (K) 3.790 (1)
IDH/ HDI 0,805 (28)
33,3
bilhes de reais/
billion of reais
VGV/PSV (R$)
RESIDENCIAL VERTICAL, COMERCIAL E HOTEL
VERTICAL RESIDENTIAL, OFFICE SUITE AND HOTEL
PREO M
2
MEDIANO

(R$)
median price/m
2
(R$)
PNUD 2010 e IBGE 2013./ PNUD 2010 and IBGE 2013.
ANURIO DO MERCADO
Residencial vertical/ Vertical residential 423 (85%)
Hotel/ Hotel 14 (3%)
Total/ Total 497
TORRES/TOWERS
Residencial vertical/ Vertical residential 662 (89%)
Hotel/ Hotel 14 (2%)
Total/ Total 741
UNIDADES LANADAS/
UNITS LAUNCHED
Comercial/ Offce Suite 10.242 (15%)
Hotel/ Hotel 2.669 (4%)
Total/ Total 68.749
Residencial vertical/ Vertical residential 132
Comercial/ Offce Suite 171
Hotel/ Hotel 191
Total/ Total 138
VGV LANADO (R$)/
Residencial vertical/ Vertical residential 27,5 bi/ B (82%)
Comercial/ Offce Suite 4,9 bi / B (15%)
Hotel/ Hotel 985 mi / M (3%)
Total/ Total 33,3 bilhes/ billions
Residencial vertical/ Vertical residential 65 mi/ M
Comercial/ Offce Suite 81 mi/ M
Hotel/ Hotel 70 mi/ M
Total/ Total 67 mi/ M
PREOS/ PRICES
Residencial vertical/ Vertical residential 445 mil/ K
Comercial/ Offce Suite 470 mil/ K
Hotel/ Hotel 340 mil/ K
Total/ Total 445 mil/ K
2
(R$)
Residencial vertical/ Vertical residential 7.030/m
Comercial/ Offce Suite 12.000/m
Hotel/ Hotel 14.880/m
Total/ Total 7.770/m
SEGMENTOS POR VALOR DO IMVEL (R$)
SEGMENTS BY PRICE BRACKETS (R$)
Popular/ Low income At/ up to 199 mil/ K
Econmico/ Mid low income 200 mil/ K a/ to 399 mil/ K
Mdio/ Middle income 400 mil/ K a/ to 699 mil/ K
Alto/ Upper income 700 mil/ K a/ to 1,49 milho/ million
Altssimo/ A partir de 1,5 milho
High upper income Upwards of 1.5 million
A Regio Metropolitana de So Paulo (RMSP) o
principal mercado brasileiro e concentrou 37% do
VGV total lanado em 2013. Em 2013 o VGV lanado
foi de R$ 33,3 bi, aumento de 17% em relao a 2012
(R$ 28,5 bi). Foram lanados 497 empreendimentos
com 741 torres e 68.749 unidades. Quanto aos
empreendimentos, 85% so residenciais verticais
(423), 12% so comerciais (60) e 3% hotis (14). Alm
da capital, que concentrou 73% do VGV lanado (R$
24,3 bi), os municpios com maior volume de
lanamentos (VGV acima de R$ 1 bi) foram: So
Bernardo do Campo, Guarulhos, Osasco e Santo
Andr. Destaque para os apartamentos compactos
representados pelas unidades com 0 e 1 dormitrio
que atingiram 21% dos lanamentos em 2013 ante
10% em 2012, aumento de 110%, sinalizando a forte
tendncia que h, principalmente na capital, para este
mix de produto. Destaca-se tambm a tipologia de 2
dormitrios que continua sendo a mais lanada na
RMSP com 49% das unidades. Interessante observar
a sazonalidade habitual na RMSP que, diferente de
outros mercados, concentra a maioria das unidades
lanadas no ltimo trimestre. Outro destaque so os
hotis que tiveram crescimento de 180% na RMSP,
passando de 5 lanamentos em 2012 para 14 em
2013, com recorde de 2.669 unidades./ The So
Paulo Metro Area is Brazils principal market,
accounting for 37% of total PSV launched in 2013.
PSV launched in 2013 was R$33.3 billion, an increase
of 17% over 2012 (R$28.5 billion). A total of 497
projects were launched with 741 towers and 68,749
units. Of the projects launched, 85% were vertical
residential (423), 12% were Offce Suite (60) and 3%
were hotels (14). In addition to the city of So Paulo,
which accounted for 73% of PSV launched (R$24.3
billion), the municipalities in the metro area with the
highest volumes (PSV above R$1 billion) were: So
Bernardo do Campo, Guarulhos, Osasco and Santo
Andr. The highlight were compact apartments,
represented by 0- to 1-bedroom units, which
accounted for 21% of launches in 2013, compared to
10% in 2012, an increase of 110%, indicating the
strong trend of this product, especially in the city of
So Paulo. Meanwhile, 2-bedroom units continued to
account for the highest share of units launched in the
SPMA of 49%. It is interesting to note the seasonality
of the SPMA, where, unlike in other markets, most
units are launched in the last quarter of the year.
Another highlight is hotels, which grew by 180% in the
SPMA, from 5 launches in 2012 to 14 in 2013, for a
record 2,669 units.
REGIO METROPOLITANA DE/
SAO PAULO/SP
DADOS GERAIS POR TIPO DE EMPREENDIMENTO/ OVERVIEW BY TYPE OF PROJECT
TYPE OF PROJECT
NMERO DE
EMPREENDIMENTOS/
NO. OF PROJECTS
TORRES/
TOWERS
UNIDADES
LANADAS/
UNITS LAUNCHED
VGV (MM)/
PSV (M)
PREO M
2

MEDIANO/
MEDIAN PRICE/ M
RESID. VERTICAL / VERTICAL RESIDENTIAL 423 662 55.838 R$ 27.466 R$ 7.030
COMERCIAL / OFFICE SUITE 60 65 10.242 R$ 4.868 R$ 12.000
HOTEL / HOTEL 14 14 2.669 R$ 985 R$ 14.880
TOTAL/ TOTAL 497 741 68.749 R$ 33.319 R$ 7.770
DADOS GERAIS POR MUNICPIO/ OVERVIEW BY CITY
MUNICPIO
CITY
NMERO DE
EMPREENDIMENTOS/
NO. OF PROJECTS
TORRES/
TOWERS
UNIDADES
LANADAS/
UNITS LAUNCHED
VGV (MM)/
PSV (M)/
%VGV/
PSV %
SO PAULO 327 435 39.520 R$ 24.373 73%
SO BERNARDO DO CAMPO 29 39 5.433 R$ 1.690 5%
GUARULHOS 27 50 5.504 R$ 1.668 5%
OSASCO 24 33 4.745 R$ 1.446 4%
SANTO ANDR 26 37 3.786 R$ 1.293 4%
BARUERI 11 27 3.268 R$ 941 3%
SO CAETANO DO SUL 12 14 1.067 R$ 463 1%
SANTANA DE PARNABA 3 8 462 R$ 315 1%
MOGI DAS CRUZES 7 27 864 R$ 288 1%
DIADEMA 5 5 564 R$ 181 1%
COTIA 9 30 1.025 R$ 171 1%
CARAPICUBA 2 5 635 R$ 122 0%
MAU 4 4 345 R$ 96 0%
FERRAZ DE VASCONCELOS 2 5 470 R$ 67 0%
SUZANO 3 7 255 R$ 58 0%
ARUJ 1 2 240 R$ 55 0%
CAJAMAR 1 2 235 R$ 38 0%
TABOO DA SERRA 1 2 151 R$ 36 0%
ITAQUAQUECETUBA 2 5 88 R$ 9 0%
JANDIRA 1 4 92 R$ 9 0%
TOTAL/ TOTAL 497 741 68.749 R$ 33.319 100%
Fonte: Coleta e Anlise de Dados Inteligncia de Mercado Lopes./ Source: Data Gathering and Analysis Lopes Market Intelligence.
ANURIO DO MERCADO
SAO PAULO/SP
DADOS GERAIS POR ZONA DA CIDADE DE APARTAMENTOS LANADOS EM SO PAULO/
OVERVIEW FOR VERTICAL RESIDENTIAL PROJECTS LAUNCHED IN THE CITY OF SO PAULO BY MUNICIPAL ZONES
ZONA DA CIDADE/
MUNICIPAL ZONE
NMERO DE
EMPREENDIMENTOS/
NO. OF PROJECTS
TORRES/
TOWERS
UNIDADES
LANADAS/
UNITS LAUNCHED
VGV (MM)/
PSV (M)
%VGV/
PSV %
TQUETE
MEDIANO(MIL)/
MEDIAN TICKET (K)
PREO M
2

MEDIANO/
MEDIAN PRICE/ M
SUL/ SOUTH 136 159 14.877 R$ 10.976 54% R$ 580 R$ 9.530
OESTE/ WEST 49 78 5.378 R$ 4.526 22% R$ 721 R$ 9.540
LESTE/ EAST 59 103 8.096 R$ 3.028 15% R$ 344 R$ 6.040
NORTE/ NORTH 28 37 3.015 R$ 1.182 6% R$ 416 R$ 7.190
CENTRO/ CENTER 12 13 1.646 R$ 737 3% R$ 401 R$ 9.610
TOTAL/ TOTAL 284 390 33.012 R$ 20.449 100% R$ 541 R$ 8.470
Fonte: Coleta e Anlise de Dados Inteligncia de Mercado Lopes./ Source: Data Gathering and Analysis Lopes Market Intelligence.
1 TRI 2 TRI 3 TRI 4 TRI
1
st
Q 2
nd
Q 3
rd
Q 4
th
Q
As anlises desta pgina retratam os apartamentos lanados na Regio Metropolitana de So Paulo em 2013 (55.838
apartamentos). Veja grficos de unidades lanadas por segmento, trimestre, n de dormitrios e rea privativa:/ The
analyses on this page cover apartments launched in the So Paulo Metro Area in 2013 (55,838 apartments). See the charts
on units launched by segment, quarter, number of bedrooms and private useful area:
UNIDADES LANADAS POR SEGMENTO (MIL)
UNITS LAUNCHED PER SEGMENT (K)
POPULAR
LOW
INCOME
ECONMICO
LOWER MIDDLE
INCOME
MDIO
MIDDLE
INCOME
ALTO
UPPER
INCOME
ALTSSIMO
HIGH UPPER
INCOME
0 e/
and 1
2 3 4
ou mais/
or more
16%
9,09
41%
23,10
29%
16,38
10%
5,35
4%
1,92
14%
7,83
26%
14,36
19%
10,43
41%
23,22
21%
11,08
49%
26,61
25%
13,59
5%
2,74 2%
0,87
9%
4,93
25%
13,24
38%
20,77
13%
7,06
6%
2,99 3%
1,58
1%
0,59
2%
0,81
0%
0,25
1%
0,52
0%
0,23
0%
0,18
UNIDADES LANADAS
POR DORMITRIO (MIL)
1
UNITS LAUNCHED PER BEDROOMS (K)
1
1
UNITS LAUNCHED PER PRIVATE USEFUL AREA (K)
1
at/ up
to 29
30 a/
to 39
40 a/
to 49
50 a/
to 69
70 a/
to 89
90 a/
to 109
110 a/
to 129
130 a/
to 149
150 a/
to 169
170 a/
to 199
200 a/
to 249
250 a/
to 299
300 ou
mais
or more
m
2
ANURIO DO MERCADO
SAO PAULO/SP
O preo mediano dos apartamentos na Regio Metropolitana de So Paulo R$ 7.030/m. Veja grfcos de preos m
por n de dormitrios e municpio:/ The median price of apartments in the So Paulo Metro Area is R$ 7,030/m.
PREO M
2
1

MEDIAN PRICE/M BY CITY
MUNICPIO
CITY
PREO M
2
MEDIANO/
MEDIAN PRICE/M
SO PAULO R$ 8,470
SANTANA DE PARNABA R$ 6.740
SO CAETANO DO SUL R$ 5.860
OSASCO R$ 5.230
SO BERNARDO DO CAMPO R$ 5.180
SANTO ANDR R$ 5.120
GUARULHOS R$ 4.800
DIADEMA R$ 4.770
BARUERI R$ 4.670
CARAPICUBA R$ 4.410
TABOO DA SERRA R$ 4.190
SUZANO R$ 4.110
MOGI DAS CRUZES R$ 4.040
MAU R$ 3.700
COTIA R$ 3.660
CAJAMAR R$ 3.310
FERRAZ DE VASCONCELOS R$ 2.870
ITAQUAQUECETUBA R$ 2.610
JANDIRA R$ 1.880
TOTAL/ TOTAL R$ 7.030
PREO/ PRICE
R$ 10.380
R$ 5.750
R$ 6.630
R$ 9.180
PREO M
2
MEDIANO POR N
0
DORMITRIO
12
MEDIAN PRICE/M
2
12
Somente unidades tipo. Mnimo de 2 tipologias para cada cruzamento./ Only these unit types. Minimum of 2 typologies for each cross-referenced data.
0 e/
and 1
2 3 4
ou mais/
or more
Em 2013 foram lanados na Regio Metropolitana de So Paulo, 60 empreendimentos comerciais (12% do total
lanado), VGV R$ 4,9 bi, 65 torres e 10.242 unidades. O preo mediano R$ 12.000/m./ In 2013, 60 Office Suite
projects (12% of total launches) were launched in the So Paulo Metro Area, with combined PSV of R$4.9 billion, 65
towers and 10,242 units. The median price was R$12,000/m.
MUNICPIO/
CITY
NMERO DE
EMPREENDIMENTOS/
NO. OF PROJECTS
TORRES/
TOWERS
UNIDADES
LANADAS/
UNITS LAUNCHED
VGV (MM)/
PSV (M)
%VGV/
%PSV
TQUETE
MEDIANO(MIL)/
MEDIAN TICKET (K)
PREO M
2

MEDIANO/
MEDIAN PRICE/ M
SO PAULO 40 42 5.941 R$ 3.630 75% R$ 654 R$ 12.580
SO BERNARDO 5 6 1.336 R$ 394 8% R$ 311 R$ 7.650
OSASCO 5 5 1.273 R$ 376 8% R$ 299 R$ 8.050
GUARULHOS 3 3 750 R$ 211 4% R$ 282 R$ 7.520
SANTO ANDR 2 2 328 R$ 93 2% R$ 268 R$ 7.310
ARUJ 1 2 240 R$ 55 1% R$ 219 R$ 6.220
SO CAETANO DO SUL 1 1 114 R$ 31 1% R$ 274 R$ 7.420
SANTANA DO PARNABA 1 2 84 R$ 29 1% R$ 315 R$ 7.150
COTIA 1 1 77 R$ 27 0% R$ 418 R$ 6.370
SUZANO 1 1 99 R$ 22 0% R$ 220 R$ 5.080
TOTAL/ TOTAL 60 65 10.242 R$ 4.868 100% R$ 470 R$ 12.000
Quanto a hotel, 14 empreendimentos foram lanados na Regio Metropolitana de So Paulo, VGV R$ 985 milhes,
14 torres e 2.669 unidades. O preo mediano R$ 14.880/m./ A total of 14 hotel projects were launched in the
So Paulo Metro Area, with combined PSV of R$ 985 million, 14 towers and 2,669 units. The median price was
R$14,880/m.
MUNICPIO/
CITY
NMERO DE
EMPREENDIMENTOS/
NO. OF PROJECTS
TORRES/
TOWERS
UNIDADES
LANADAS/
UNITS LAUNCHED
VGV (MM)/
PSV (M)
%VGV/
%PSV
TQUETE
MEDIANO(MIL)/
MEDIAN TICKET (K)
PREO M
2

MEDIANO/
MEDIAN PRICE/ M
SO PAULO 3 3 567 R$ 294 30% R$ 593 R$ 16.170
OSASCO 4 4 724 R$ 211 21% R$ 303 R$ 16.640
BARUERI 1 1 461 R$ 195 20% R$ 531 R$ 14.800
SO BERNARDO 3 3 472 R$ 156 16% R$ 434 R$ 13.730
GUARULHOS 1 1 200 R$ 68 7% R$ 341 R$ 16.920
MOGI DAS CRUZES 1 1 140 R$ 37 4% R$ 262 R$ 13.610
MAU 1 1 105 R$ 23 2% R$ 220 R$ 11.890
TOTAL/ TOTAL 14 14 2.669 R$ 985 100% R$ 340 R$ 14.880
HOTEL/ HOTEL
COMERCIAIS/ OFFICE SUITES
Somente unidades tipo./ 1. Only these unit types.
BELA VISTA
CENTRO
ANURIO DO MERCADO
EMPREENDIMENTOS LANADOS EM 2013/ 2013 LAUNCHING PROJECTS
MAU
Res/ Res: R$ 3.700/m
2
Hotel/ Hotel: R$ 11.890/m
2
SO CAETANO DO SUL
2
Com/ Offce Suite: R$ 7.420/m
2
ITAQUAQUECETUBA
2
FRANCISCO
MORATO
MAIRIPOR FRANCO DA ROCHA
CAIEIRAS
ATIBAIA
JARIN
JUNDIA
ITAPECIRICA
DA SERRA
EMBU
JD. NGELA
SO LOURENO
DA SERRA
JUQUITIBA
EMBU-GUAU
CUBATO
MARSILAC
PARELHEIROS
GRAJA
INTERLAGOS
PEDEREIRA
PQ. BRISTOL
SADE
MOOCA
PENHA
GUAIANAZES
ITAQUERA
CANGABA
SO MUGUEL
PAULISTA
ITAIM
PAULISTA
TREMEMB
HORTO
JAAN BRASILNDIA
SANTANA
LAPA
JAGUAR
JARAGU
PERUS
BUTANT
PINHEIROS
MORUMBI
CAMPO LIMPO
SANTOS
PO
BERTIOGA
NAZAR PAULISTA
REGIO METROPOLITANA DE SO PAULO/ SO PAULO METROPOLITAN AREA
PREO DO M
2
POR EMPREENDIMENTO (R$)/
PRICE/M
2
PER PROJECT (R$)
ESTRUTURA URBANA/
URBAN STRUCTURE
TYPE OF PROJECT
RESIDENCIAL VERTICAL/
VERTICAL RESIDENTIAL
COMERCIAL/
OFFICE SUITE
HOTEL/
HOTEL
ZONA DE VALOR/ VALUE ZONES
MUNICPIOS/ CITIES
EIXO PRINCIPAL/ MAIN AXIS
HIDROGRAFIA/ HYDROGRAPHY
REAS VERDES/ GREEN AREAS
DIADEMA
2
CAJAMAR
2
SANTANA DO PARNABA
2
Com/ Offce Suite: R$7.150/m
2
JANDIRA
2
TABOO DA SERRA
2
COTIA
2
Com/ Offce Suite:
R$ 6.370/m
2
ARUJ
Com/ Offce Suite:
R$ 6.220/m
2
GUARULHOS
2
2
2
OSASCO
2
Com/ Offce Suites R$ 8.050/m
2
2
FONTE/SOURCE: 497 EMPREENDIMENTOS LANADOS DE JAN/13 A DEZ/13./ 497 PROJECTS LAUNCHED BETWEEN JAN/13 AND DEC/13.
BARUERI
2
2
SANTO ANDR
2
2
SAO PAULO/SP
SO PAULO
2
2
2
SO BERNARDO DO CAMPO
2
2
2
SUZANO
2
2
MOGI DAS CRUZES
2
2
FERRAZ DE VASCONCELOS
2
13.000 26.300
10.000 12.999
8.000 9.999
6.000 7.999
4.000 5.999
1.800 3.999
CARAPICUBA
2
PREO DO M POR ZONA DE VALOR DE APARTAMENTOS LANADOS EM SO PAULO/
PRICES OF M BY VALUE ZONE OF APARTMENTS LAUNCHED IN SO PAULO
REGIO METROPOLITANA DE SO PAULO/ SO PAULO METROPOLITAN AREA
PREO DO M
2
PRICE/M
2
PER PROJECT (R$)
13.000 22.940
10.000 12.999
8.000 9.999
7.000 7.999
5.000 6.999
3.080 4.999
ESTRUTURA URBANA/
URBAN STRUCTURE
ZONAS DE VALOR SEMLANAMENTO/
AREAS WITHOUT LAUNCHES
MUNICPIOS/ CITIES
BELM
PARI
SANTANA
VILA GUILHERME
BOMRETIRO
PERDIZES
HIGIENPOLIS
POMPIA
PINHEIROS
CIDADE JARDIM
JAGUAR
JAGUARA
ALTO DA LAPA
VILA LEOPOLDINA
BUTANT
JD. EUROPA
BARRA FUNDA
CASA VERDE
LIMO
LAPA
FREGUESIA DO
BRASILNDIA
HORTO
MANDAQUI
TUCURUVI
PQ. EDU CHAVES
JAAN
TREMEB
ZONA NORTE
ZONA OESTE
ZONA SUL
CENTRO
ZONA LESTE
JARAGU
ANHANGUERA
PIRITUBA
VILA MADALENA
LIBERDADE
CAMBUCI
ACLIMAO
OSASCO
CAIEIRAS
MAIRIPOR
GUARULHOS
DIADEMA
SANTO ANDR
MAU
RIBEIRO PIRES
PARASO
JD. PAULISTA
VILA OLMPIA
CAMPO BELO
MOEMA
BROOKLIN
PANAMBY
JARDIMSUL
CHACRA
SANTO ANTNIO
VILA MASCOTE
VILA PRUDENTE
SACOM
SADE
PQ. BRISTOL
CIDADE ADEMAR
SOCORRO
GUARAPIRANGA
JARDIMNGELA
PEDREIRA
INTERLAGOS
SANTO AMARO
CHACAR FLORA
CAMPO LIMPO
MORUMBI
VILA SNIA
JABAQUARA
VILA SANTA
CATARINA
CUPEC
VILA FORMOSA JD. ARICANDUVA
SO MATEUS
SAPOPEMBA
MOOCA
ANLIA FRANCO
TATUAP
PENHA
ARTHUR ALVIM
VILA MATILDE
ITAQUERA
CIDADE
TIRADENTES
GUAIANAZES
VILA MARIA
BRS
CANGABA
ERMELINO
MATARAZZO
SO MIGUEL
PAULISTA
ITAIM
PAULISTA
VILA CARRO
VILA MARIANA
IPIRANGA
VILA CLEMENTINO

SO PAULO
Somente unidades tipo./ 1. Only these unit types.
FONTE/SOURCE: 284 EMPREENDIMENTOS RESIDENCIAIS VERTICAIS LANADOS DE JAN/13 A DEZ/13./ 284 PROJECTS LAUNCHED BETWEEN JAN/13 AND DEC/13.
VNC
REAL PARQUE
ANURIO DO MERCADO
RIO DE JANEIRO
/RJ
REGIO METROPOLITANA DE /
206
empreendimentos/
projects
433
torres/towers
28.581
unidades/units
6.170
9.070
13.960
fat/hotel/ fat/hotel
LANAMENTOS 2013
2013 LAUNCHINGS
12,9
bilhes de reais/
billion of reais
VGV/PSV
RESIDENCIAL VERTICAL, COMERCIAL E FLAT/HOTEL
VERTICAL RESIDENTIAL, OFFICE SUITE AND FLAT/HOTEL
PREO M
2
MEDIANO (R$)
MEDIAN PRICE/M
2
(R$)
RIO DE JANEIRO
Domiclios (mil)/ Residences (K) 2.215 (2)
IDH/ HDI 0,799 (45)
ANURIO DO MERCADO
Residencial vertical/ Vertical residential
Comercial/ Offce Suite
Flat/Hotel/ Flat/Hotel
Total/ Total
TORRES/ TOWERS
Total/ Total
UNIDADES LANADAS/
UNITS LAUNCHED
Total/ Total
Total/ Total
VGV LANADO (R$)/
Total/ Total
Total/ Total
PREOS/ PRICES
Total/ Total
2
(R$)
Total/ Total
SEGMENT. POR VALOR DO IMVEL (R$)
Popular/ Low income
Econmico/ Mid low income
Mdio/ Middle income
Alto/ Upper income
Altssimo/
High upper income
A Regio Metropolitana do Rio de Janeiro no
ano de 2013 se destacou como o segundo
maior mercado do Pas, com um VGV total
lanado de R$ 12,9 Bi - 16% superior a 2012,
206 empreendimentos compostos por 433
torres e 28.582 unidades. Em 2013, com
exceo de Niteri, observamos uma queda de
lanamentos nas cidades da regio metropoli-
tana e volta dos investimentos para a Capital,
responsvel por 48% dos projetos lanados
(139 empreendimentos e R$ 10,2 bi em VGV).
Por conta dos eventos de Copa do Mundo e
Olimpadas, destaque para o crescimento de
Flat/Hotis (225%), quando comparado ao ano
de 2012. Na Capital, destaque para a
retomada dos lanamentos Comerciais e para
os maiores VGV residenciais verticais: Recreio
dos Bandeirantes, Barra da Tijuca, Grande
Mier, Freguesia e Campo Grande. A perspecti-
va para 2014 segue otimista, com diversas
obras de infraestrutura j em andamento como
o Metr Barra, Transcarioca-BRT , Porto
Maravilha e a Vila Olmpica./ The Rio de Janeiro
Metro Area was the second largest market in
the country in 2013, with PSV launched of
R$12.9 billion, up 16% from 2012, with 206
projects launched, 433 towers and 28,582
units. In 2013, except for Niteri, we observed
a decline in launches in the cities of the
metropolitan area and a resumption of
investment in the city of Rio, which accounted
for 48% of projects launched (139 projects and
PSV of R$10.2 billion). Flat/Hotel launches
increased sharply (225%) compared to 2012
due to the World Cup and Olympic Games. In
the city of Rio, the highlight was the resumption
of Offce Suite launches and the higher PSV of
vertical residential projects: Recreio dos
Bandeirantes, Barra da Tijuca, Grande Mier,
Freguesia and Campo Grande. The outlook for
2014 remains optimistic, with various ongoing
infrastructure works, such as the Barra metro
station, the Transcarioca-BRT, Porto Maravilha
and the Olympic Village.

159 (77%)
27 (13%)
20 (10%)
206
379 (88%)
32 (7%)
22 (5%)
433

18.114 (63%)
5.388 (19%)
5.079 (18%)
28.581
114
200
254
139
8,9 bi/ B (69%)
2,3 bi/ B (17%)
1,8 bi/ M (14%)
12,9 bilhes/ billions
56 mi/ M
84 mi/ M
88 mi/ M
63 mi/ million
531 mil/ K
301 mil/ K
407 mil/ K
507 mil/ thousand
6.170/m
9.070/m
13.960/m
6.870/m
At/ up to 169 mil/ K
170 mil/ K a/ to 249 mil/ K
250 mil/ K a/ to 499 mil/ K
500 mil/ K a/ to 1,49 mil/ K
A partir de 1,5 milho
Upwards of 1.0 million
/RJ RIO DE JANEIRO
1
Foram includos na anlise os municpios de Campos dos Goytacazes,
Maca e Petrpolis./ Analyses include the municipalities of Campos dos Goytacazes.
Maca and Petrpolis.
ZONA DA CIDADE/
CITY ZONE
NMERODE
EMPREENDIMENTOS/
NO. OF PROJECTS
TORRES/
TOWERS
UNIDADES LANADAS/
UNITS LAUNCHED
VGV (MM)/
PSV (M)
%VGV/
%PSV
RIO DE JANEIRO 139 315 21.155 R$ 10.294 80%
NITERI 27 41 2.357 R$ 1.324 11%
CAMPOS DOS GOYTACAZES 13 31 1.701 R$ 415 3%
NOVA IGUAU 3 9 591 R$ 150 1%
MACA 4 4 564 R$ 136 1%
SO JOO DE MERITI 3 3 564 R$ 124 1%
MANGARATIBA 2 4 276 R$ 122 1%
ITABORA 4 14 385 R$ 88 1%
NILPOLIS 2 2 260 R$ 80 1%
DUQUE DE CAXIAS 2 2 168 R$ 56 0%
PETRPOLIS 2 3 98 R$ 38 0%
ITAGUA 1 1 71 R$ 33 0%
QUEIMADOS 1 1 156 R$ 32 0%
SO GONALO 2 2 179 R$ 30 0%
MARIC 1 1 56 R$ 11 0%
TOTAL/ TOTAL 206 433 28.581 R$ 12.932 100%
TYPE OF PROJECT
NMERO DE
EMPREENDIMENTOS/
NO. OF PROJECTS
TORRES/
TOWERS
UNIDADES LANADAS/
UNITS LAUNCHED
VGV (MM)/
PSV (M)
PREO M2
MEDIANO/
MEDIAN PRICE/M
RESID. VERTICAL/ VERTICAL RESIDENTIAL 159 379 18.114 R$ 8.910 R$ 6.170
COMERCIAL/ OFFICE SUITE 27 32 5.388 R$ 2.261 R$ 9.070
FLAT/ HOTEL/ FLAT/HOTEL 20 22 5.079 R$ 1.760 R$ 13.960
TOTAL/ TOTAL 206 433 28.581 R$ 12.932 R$ 6.870
ZONA DE VALOR/
VALUE ZONE
NMERODE
EMPREENDIMENTOS/
NO. OF PROJECTS
TORRES/
TOWERS
UNIDADES
LANADAS/
UNITS LAUNCHED
VGV (MM)/
PSV (M)
%VGV/
%PSV
TQUETE
MEDIANO(MIL)/
MEDIAN TICKET (K)
PREO M2
MEDIANO/
MEDIAN PRICE/M
RECREIO DOS BANDEIRANTES 38 103 3.575 R$ 2.353 35% R$ 578 R$ 6.500
BARRA DA TIJUCA 6 12 654 R$ 995 15% R$ 1.517 R$ 10.530
GRANDE MIER 12 18 2.105 R$ 835 12% R$ 385 R$ 6.080
FREGUESIA 15 25 1.497 R$ 750 11% R$ 446 R$ 5.880
CAMPO GRANDE 5 53 1.538 R$ 429 6% R$ 633 R$ 5.780
LEOPOLDINA 4 13 1.097 R$ 332 5% R$ 326 R$ 5.340
JACAREPAGU 3 8 482 R$ 224 3% R$ 457 R$ 6.850
GRAJA 5 11 360 R$ 218 3% R$ 640 R$ 7.800
BOTAFOGO 3 3 116 R$ 197 3% R$ 1.596 R$ 16.280
SO CRISTVO 1 3 280 R$ 115 2% R$ 412 R$ 7.590
TIJUCA 4 5 126 R$ 91 1% R$ 880 R$ 8.230
IRAJ 2 3 310 R$ 66 1% R$ 209 R$ 4.250
SANTA CRUZ 1 6 360 R$ 47 1% R$ 130 R$ 2.730
LAGOA 2 2 10 R$ 46 1% R$ 4.339 R$ 19.190
MADUREIRA 1 1 118 R$ 35 1% R$ 301 R$ 5.410
PAVUNA 1 6 300 R$ 35 0% R$ 116 R$ 2.580
LEBLON 1 1 5 R$ 27 0% R$ 5.300 R$ 34.870
IPANEMA 1 1 12 R$ 18 0% R$ 1.530 R$ 19.420
SANTA TERESA 1 1 5 R$ 4 0% R$ 735 R$ 6.870
TOTAL/ TOTAL 106 275 12.950 R$ 6.817 100% R$ 554 R$ 6.360
DADOS GERAIS POR ZONA DE VALOR DE APARTAMENTOS LANADOS NO RIO DE JANEIRO/
OVERVIEW FOR VERTICAL RESIDENTIAL PROJECTS IN THE CITY OF RIO DE JANEIRO BY VALUE ZONES
Fonte: Coleta de Dados Inteligncia de Mercado Lopes e Geoimvel. Anlises: Inteligncia de Mercado Lopes/
Source: Data Gathering Lopes Market Intelligence and Geoimvel. Analyses: Lopes Market Intelligence
ANURIO DO MERCADO
34 ANURIO DO MERCADO IMOBILIRIO BRASILEIRO 2013 35 ANURIO DO MERCADO IMOBILIRIO BRASILEIRO 2013 ANURIO DO MERCADO IMOBILIRIO BRASILEIRO 2013
As anlises desta pgina retratam os apartamentos lanados na Regio Metropolitana do Rio de Janeiro em 2013
(18.114 apartamentos). Veja grficos de unidades lanadas por segmento, trimestre, n de dormitrios e rea
privativa:/ The analyses on this page cover apartments launched in the Rio de Janeiro Metro Area in 2013 (18,114
apartments). See the charts on units launched by segment, quarter, number of bedrooms and private useful area:
1
st
Q 2
nd
Q 3
rd
Q 4
th
Q
POPULAR
LOW INCOME
ECONMICO
LOWER MIDDLE
INCOME
MDIO
MIDDLE
INCOME
ALTO
UPPER
INCOME
ALTSSIMO
HIGH UPPER
INCOME
15%
2,77
26%
4,63
48%
8,66
8%
1,52
3%
0,53
18%
3,20
25%
4,52
17%
3,18
40%
7,21
8%
1,28
57%
9,41
30%
4,94
5%
0,82
2%
0,33
1%
0,10
19%
3,11
39%
6,48
23%
3,71
6%
0,97
5%
0,86 1%
0,23
3%
0,44
1%
0,16
0%
0,04
0%
0,02
0%
0,00
UNIDADES LANADAS
POR DORMITRIO (MIL)
1
1
1
1
m
2
at/ up
to 29
30 a/
to 39
40 a/
to 49
50 a/
to 69
70 a/
to 89
90 a/
to 109
110 a/
to 129
130 a/
to 149
150 a/
to 169
170 a/
to 199
200 a/
to 249
250 a/
to 299
300 ou
mais
or more
/RJ RIO DE JANEIRO
0 e/
and 1
2 3 4
ou mais/
or more
O preo mediano dos apartamentos na Regio Metropolitana do Rio de Janeiro R$ 6.170/m.
Veja grfico de preos m por n de dormitrios e municpio:/ The median price of apartments in the Rio de Janeiro
Metro Area is R$ 6,170/m.
Somente unidades tipo. Mnimo de 2 tipologias para cada cruzamento.
3
Produto de 1 dormitrio compacto fora do padro da cidade./
Only these unit types. Minimum of 2 typologies for each cross-referenced data. Compact, 1-bedrrom unit, out of city standard
PREO M
2
1

MUNICPIO/ CITY
PREO M
2
MEDIANO/
MEDIAN PRICE/M
SO JOO DE MERITI R$ 7.710
NITERI R$ 7.380
RIO DE JANEIRO R$ 6.360
NOVA IGUAU R$ 5.360
ITABORA R$ 5.040
MACA R$ 4.710
CAMPOS DE GOYTACAZES R$ 4.620
NILPOLIS R$ 4.250
MANGARATIBA R$ 3.930
DUQUE DE CAXIAS R$ 3.730
PETRPOLIS R$ 3.360
SO GONALO R$ 2.300
PREO/ PRICE
R$ 6.690
R$ 5.940
R$ 6.160
R$ 6.730
PREO M
2
MEDIANO POR N
0
DORMITRIO
12
MEDIAN PRICE/M
2
12
0 e/
and 1
2 3 4
ou mais/
or more
ANURIO DO MERCADO
Quanto a hotel, 20 empreendimentos foram lanados, VGV R$ 1,8 bi, 22 torres e 5.079 unidades. O preo
mediano R$ 13.960/m./ A total of 20 flat/hotel projects were launched, for combined PSV of R$1.8 billion, 22
towers and 5,079 units. The median price was R$13,960/m.
FLAT/HOTEL/ FLAT/HOTEL
Em 2013 foram lanados na Regio Metropolitana do Rio de Janeiro 27 empreendimentos comerciais (13% do
total lanado), VGV R$ 2,3 bi, 32 torres e 5.388 unidades. O preo mediano R$ 9.070/m./ In 2013, 27 Office
Suite projects (13% of total launches) were launched in the Rio de Janeiro Metro Area, with combined PSV of R$2.3
billion, 32 towers and 5,388 units. The median price was R$9,070/m.
MUNICPIO
CITY
NMERODE
EMPREENDIMENTOS/
NO. OF PROJECTS
TORRES/
TOWERS
UNIDADES
LANADAS/
UNITS LAUNCHED
VGV (MM)
PSV (M)
%VGV
%PSV
TQUETE
MEDIANO(MIL)/
MEDIAN TICKET (K)
PREO M
2

MEDIANO/
MEDIAN PRICE/M
RIO DE JANEIRO 20 25 4.517 R$ 2.062 91% R$ 355 R$ 9.430
C. DE GOYTACAZES 1 1 257 R$ 61 3% R$ 204 R$ 7.290
ITAGUA 1 1 71 R$ 33 1% R$ 789 R$ 9.070
SO GONALO 1 1 147 R$ 27 1% R$ 146 R$ 6.780
S. JOO DE MERITI 1 1 120 R$ 26 1% R$ 221 R$ 9.410
ITABORA 1 1 121 R$ 26 1% R$ 212 R$ 6.920
NITERI 1 1 99 R$ 16 1% R$ 160 R$ 6.820
MARIC 1 1 56 R$ 11 1% R$ 193 R$ 6.040
TOTAL/ TOTAL 27 32 5.388 R$ 2.261 100 R$ 301 R$ 9.070
COMERCIAL/ OFFICE SUITE
MUNICPIO/
CITY
NMERODE
EMPREENDIMENTOS/
NO. OF PROJECTS
TORRES/
TOWERS
UNIDADES
LANADAS/
UNITS LAUNCHED
VGV (MM)/
PSV (M)
%VGV/
%PSV
TQUETE
MEDIANO(MIL)/
MEDIAN TICKET (K)
PREO M
2

MEDIANO/
MEDIAN PRICE/ M
RIO DE JANEIRO 13 15 3.688 R$ 1.415 80% R$ 484 R$ 16.840
C. DOS GOYTACAZES 2 2 492 R$ 101 6% R$ 206 R$ 9.480
MACA 1 1 246 R$ 67 4% R$ 290 R$ 9.120
S. JOO DE MERITI 1 1 264 R$ 59 3% R$ 225 R$ 12.000
DUQUE DE CAXIAS 1 1 156 R$ 53 3% R$ 337 R$ 13.480
NITERI 1 1 77 R$ 34 2% R$ 440 R$ 20.000
QUEIMADOS 1 1 156 R$ 32 2% R$ 204 R$ 8.610
TOTAL/ TOTAL 20 22 5.079 R$ 1.760 100% R$ 407 R$ 13.960
/RJ RIO DE JANEIRO
RECREIO DOS BANDEIRANTES
CAMPO GRANDE
BANGU
TIJUCA
CENTRO
BOTAFOGO
BARRA DA TIJUCA
PAVUNA
ILHA DO GOVERNADOR
LEOPOLDINA
JACAREPAGU
FREGUESIA
MIGUEL PEREIRA
DUQUE DE CAXIAS
GUAPIMIRIM
PARACAMBI
SEROPDICA
JAPERI
SANTA CRUZ
CAMPOS DOS GOYTACAZES
2
Com/ Offce Suite:
R$ 7.290/m
2
Flat/Hotel/ Flat/Hotel: R$ 9.480/m
2
REGIO METROPOLITANA DO RIO DE JANEIRO/ RIO DE JANEIRO METROPOLITAN AREA
PREO DO M
2
PRICE/M
2
PER PROJECT (R$)
15.000 45.880
11.000 14.999
9.000 10.999
7.000 8.999
5.000 6.999
1.800 4.999
ESTRUTURA URBANA/
URBAN STRUCTURE
TYPE OF PROJECT
COMERCIAL/
OFFICE SUITE
FLAT/HOTEL/
FLAT/HOTEL
MUNICPIOS/ CITIES
NOVA IGUAU
2
DUQUE DE CAXIAS
2
2
MACA
2
2
SO JOO DE MERITI
Com/ Offce Suite:
R$ 9.410/m
2\
2
SO GONALO
2
2
NITERI
2
2
2
RIO DE JANEIRO
2
2
2
PETRPOLIS
2
ITABORA
2
Com/ Offce Suite:
R$ 6.920/m
2
MANGARATIBA
2
MARIC
2
ITAGUA
2
NILPOLIS
2
QUEIMADOS
2
ANURIO DO MERCADO
INTERIOR DE / INTERIOR REGION OF
SAO PAULO
/SP
201
empreendimentos/
projects
648
torres/towers
26.855
unidades/units
3.540
7.250
13.750
hotel/ hotel
LANAMENTOS 2013
2013 LAUNCHINGS
6,8
bilhes de reais/
billion of reais
VGV/PSV
PREO M
2
MEDIANO (R$)
MEDIAN PRICE/M
2
(R$)
RIBEIRO PRETO
Populao (mil)/ Population (K) 649 (29)
Domiclios (mil)/ Residences (K) 214 (26)
IDH/ HDI 0,800 (40)
ANURIO DO MERCADO
Hotel/ Hotel
Total/ Total
TORRES/ TOWERS
Hotel/ Hotel
Total/ Total
UNIDADES LANADAS/
UNITS LAUNCHED
Hotel/ Hotel
Total/ Total
Hotel/ Hotel
Total/ Total
VGV LANADO (R$)/
Hotel/ Hotel
Total/ Total
Hotel/ Hotel
Total/ Total
PREOS/ PRICES
Hotel/ Hotel
Total/ Total
2
(R$)
Hotel/ Hotel
Total/ Total
Popular/ Low income
Mdio/ Middle income
Alto/ Upper income
Altssimo/
High upper income
Nesta edio, apresentamos o indito captulo do
interior de So Paulo, composto pelos 25 maiores
municpios com PIB acima de R$ 2 bi, exceto RM
Campinas e Baixada Santista, que so analisados
de forma independente em seus respectivos
captulos neste Anurio. Apenas a ttulo analtico,
se considerarmos a soma dos municpios
analisados neste captulo, mais a RMC e a B.
Santista, temos um volume total de VGV lanado
de R$ 11,9 bi, um volume comparvel ao 2
maior mercado nacional, a RMRJ, o que
demonstra a expressiva fora e todo potencial
presentes no Estado de So Paulo (exceto
Capital). Considerando os municpios apenas
deste captulo, observamos que Interior SP o 3
maior mercado nacional e representa 8% do VGV
total lanado, com R$ 6,8 bi, compostos por 201
empreendimentos, 648 torres e 26.855 unidades,
sendo 90% residenciais verticais (180), 6%
comerciais (13) e 4% hotis (8). Quando
comparado aos principais mercados nacionais,
detm 13% dos residenciais verticais lanados,
7% dos comerciais e com destaque especial para
os hotis, com 14% de participao./ In this
edition, we included for the frst time a chapter on
the interior region of So Paulo state, which is
formed by the 25 largest municipalities with GDP
above R$2 billion, with the exception the
Campinas Metro Area and the Santos Region,
which each receive a specifc chapter in this
Report. For analysis purposes, if we consider the
aggregate total of the municipalities analyzed in
this chapter, plus the Campinas Metro Area and
the Santos Region, we arrive at total PSV
launched of R$ 11.9 billion, which is comparable
with Brazils second-largest market, the RJMA,
thus attesting to the strength and potential of the
state of So Paulo (excluding the city of So
Paulo). Considering only the cities in this chapter,
the Interior of So Paulo is the third-largest market
in Brazil, accounting for 8% of total PSV launched,
or R$ 6.8 billion, composed of 201 projects, 648
towers and 26,855 units, of which 90% are vertical
residential projects (180), 6% are Offce Suite (13)
and 4% are hotels (8). Compared to key Brazilian
markets, the region accounts for 13% of all vertical
residential projects launched and 7% of Offce
Suite projects launched, with the highlight the
hotel projects launched, for which the region
accounted for 14%.
INTERIOR DE/ INTERIOR REGION OF
SO PAULO/SP
180 (90%)
13 (6%)
8 (4%)
201
625 (96%)
15 (2%)
8 (1%)
648
23.445 (87%)
1.804 (7%)
1.606 (6%)
26.855
130
139
201
134
5,7 bi (84%)
613 mi (9%)
487 mi (7%)
6,8 bi
32 mi
47 mi
61 mi
34 mi
223 mil
282 mil
284 mil
243 mil
3.540/m
7.250/m
13.750/m
3.760/m
At 199 mil
200 mil a 399 mil
400 mil a 699 mil
700 mil a 1,49 mil
MUNICPIO/
CITY
NMERODE
EMPREENDIMENTOS/
NO. OF PROJECTS
TORRES/
TOWERS
UNIDADES LANADAS/
UNITS LAUNCHED
VGV (MM)/
PSV (M)
%VGV/
%PSV
RIBEIRO PRETO 42 80 5.022 R$ 1.294 19%
JUNDIA 15 36 2.504 R$ 812 12%
SOROCABA 26 87 3.226 R$ 678 10%
SO JOS DOS CAMPOS 12 20 1.687 R$ 524 8%
LIMEIRA 8 38 1.506 R$ 503 7%
ITU 10 43 1.461 R$ 458 7%
PIRACICABA 11 121 2.512 R$ 441 6%
BAURU 7 44 1.723 R$ 422 6%
SO JOS DO RIO PRETO 6 15 1.238 R$ 401 6%
TAUBAT 17 20 1.176 R$ 258 4%
ARAATUBA 7 9 560 R$ 195 3%
SO CARLOS 11 20 691 R$ 130 2%
SALTO 3 10 576 R$ 118 2%
PINDAMONHANGABA 4 5 375 R$ 113 2%
MARLIA 6 27 566 R$ 105 2%
ARARAS 2 3 156 R$ 68 1%
RIO CLARO 2 13 304 R$ 66 1%
PRESIDENTE PRUDENTE 2 14 436 R$ 57 1%
SERTOZINHO 1 2 252 R$ 49 1%
FRANCA 1 1 96 R$ 44 1%
VOTORANTIM 2 23 436 R$ 38 1%
JACARE 1 4 120 R$ 26 0%
ARARAQUARA 1 9 144 R$ 17 0%
ATIBAIA 3 3 72 R$ 16 0%
GUARATINGUET 1 1 16 R$ 3 0%
TOTAL/ TOTAL 201 648 26.855 R$ 6.836 100%
TYPE OF PROJECT
NMERO DE
EMPREENDIMENTOS/
NO. OF PROJECTS
TORRES/
TOWERS
UNIDADES LANADAS/
UNITS LAUNCHED
VGV (MM)/
PSV (M)
PREO M
2

MEDIANO/
MEDIAN PRICE/M
COMERCIAL / OFFICE SUITE 13 15 1.804 R$ 613 R$ 7.250
HOTEL / HOTEL 8 8 1.606 R$ 487 R$ 13.750
TOTAL/ TOTAL 201 648 26.855 6.836 R$ 3.760
ANURIO DO MERCADO
As anlises desta pgina retratam os apartamentos lanados no Interior de So Paulo em 2013 (23.445
apartamentos). Veja grficos de unidades lanadas por segmento, trimestre, n de dormitrios e rea privativa:/
The analyses on this page cover apartments launched in the Interior region of So Paulo state in 2013 (23,445
1
st
Q 2
nd
Q 3
rd
Q 4
th
Q
POPULAR
LOW INCOME
ECONMICO
LOWER MIDDLE
INCOME
MDIO
MIDDLE
INCOME
ALTO
UPPER
INCOME
ALTSSIMO
HIGH UPPER
INCOME
56%
13,24
31%
7,15
11%
2,64
2%
0,36
0%
0,05
22%
5,07
37%
8,60
19%
4,49
22%
5,28
7%
1,51
66%
15,41
25%
5,77
2%
0,48
2%
0,42
43%
9,94
25%
5,77
15%
3,58
7%
1,69 4%
0,82
2%
0,45
0%
0,09
1%
0,13
1%
0,12
0%
0,11
0%
0,05
UNIDADES LANADAS
POR DORMITRIO (MIL)
1
1
1
1
m
2
30 a/
to 39
40 a/
to 49
50 a/
to 69
70 a/
to 89
90 a/
to 109
110 a/
to 129
130 a/
to 149
150 a/
to 169
170 a/
to 199
200 a/
to 249
250 a/
to 299
300 ou
mais
or more
Somente unidades tipo. / Only these unit types.
0 e/
and 1
2 3 4
ou mais/
or more
SO PAULO/SP
O preo mediano dos apartamentos no Interior de So Paulo R$ 3.540/m. Veja grfico de preos m por n de
dormitrios e municpio:/ The median price of apartments in the Interior of So Paulo state is R$ 3,540/m.
Somente unidades tipo. Mnimo de 2 tipologias para cada cruzamento./ 1. Only these unit types. 2. Minimum of 2 typologies for each cross-referenced data.
PREO M
2
1

MUNICPIO/ CITY
PREO M
2
MEDIANO/
MEDIAN PRICE/M
JUNDIA R$ 4.610
LIMEIRA R$ 4.550
SO JOS DO RIO PRETO R$ 4.360
BAURU R$ 4.320
PINDAMONHANGABA R$ 3.960
FRANCA R$ 3.910
ITU R$ 3.770
RIBEIRO PRETO R$ 3.700
PIRACICABA R$ 3.610
ARARAS R$ 3.590
SO JOS DOS CAMPOS R$ 3.510
PRESIDENTE PRUDENTE R$ 3.360
ATIBAIA R$ 3.350
SALTO R$ 3.320
SOROCABA R$ 3.200
SO CARLOS R$ 3.190
JACARE R$ 3.160
RIO CLARO R$ 3.140
SERTOZINHO R$ 3.100
TAUBAT R$ 3.020
GUARATINGUET R$ 2.530
ARARAQUARA R$ 2.490
ARAATUBA R$ 2.380
MARLIA R$ 2.240
VOTORANTIM R$ 2.100
PREO/ PRICE
R$ 3.760
R$ 3.100
R$ 3.870
R$ 5.300
PREO M
2
MEDIANO POR N
0
DORMITRIO
12
MEDIAN PRICE/M
2
12
0 e/
and 1
2 3 4
ou mais/
or more
ANURIO DO MERCADO
Quanto a hotel, 8 empreendimentos foram lanados, VGV R$ 487 milhes, 8 torres e 1.606 unidades. O preo
mediano R$ 13.750/m./ A total of 8 hotel projects were launched in the region, with combined PSV of R$487
million, 8 towers and 1,606 units. The median price was R$13,750/m.
HOTEL/ HOTEL
Em 2013 foram lanados no Interior de So Paulo 13 empreendimentos comerciais (6% do total lanado), VGV R$
613 mi, 15 torres e 1.804 unidades. O preo mediano R$ 7.250/m./ In 2013, 13 Office Suite projects (6% of
total launches) were launched in the Interior of So Paulo, with combined PSV of R$613 million, 15 towers and 1,804
units. The median price was R$7,250/m.
MUNICPIO
CITY
NMERODE
EMPREENDIMENTOS/
NO. OF PROJECTS
TORRES/
TOWERS
UNIDADES
LANADAS/
UNITS LAUNCHED
VGV (MM)
PSV (M)
%VGV
%PSV
TQUETE
MEDIANO(MIL)/
MEDIAN TICKET (K)
PREO M
2

MEDIANO/
MEDIAN PRICE/M
S. J. DOS CAMPOS 4 5 503 R$ 231 38% R$ 284 R$ 8.090
S.J. DO RIO PRETO 2 2 570 R$ 187 30% R$ 327 R$ 8.470
RIBEIRO PRETO 3 3 389 R$ 101 17% R$ 200 R$ 4.400
JUNDIA 1 1 132 R$ 51 8% R$ 373 R$ 9.110
LIMEIRA 1 2 78 R$ 18 3% R$ 243 R$ 4.200
TAUBAT 1 1 72 R$ 14 2% R$ 179 R$ 4.730
SOROCABA 1 1 60 R$ 10 2% R$ 173 R$ 4.260
TOTAL/ TOTAL 13 15 1.804 R$ 613 100% R$ 282 R$ 7.250
MUNICPIO/
CITY
NMERODE
EMPREENDIMENTOS/
NO. OF PROJECTS
TORRES/
TOWERS
UNIDADES
LANADAS/
UNITS LAUNCHED
VGV (MM)/
PSV (M)
%VGV/
%PSV
TQUETE
MEDIANO(MIL)/
MEDIAN TICKET (K)
PREO M
2

MEDIANO/
MEDIAN PRICE/ M
RIBEIRO PRETO 4 4 690 R$ 177 36% R$ 273 R$ 6.000
ITU 1 1 343 R$ 166 34% R$ 509 R$ 15.000
LIMEIRA 1 1 240 R$ 57 12% R$ 238 R$ 10.820
JUNDIA 1 1 180 R$ 45 9% R$ 250 R$ 13.890
PINDAMONHANGABA 1 1 153 R$ 42 9% R$ 302 R$ 14.980
TOTAL/ TOTAL 8 8 1.606 R$ 487 100% R$ 284 R$ 13.750
SO PAULO/SP
PRESIDENTE
PRUDENTE
ARAATUBA
MARLIA
BAURU
SO JOS DO
RIO PRETO
FRANCA
SERTOZINHO
RIBEIRO PRETO
ARARAQUARA
SO CARLOS
PIRACICABA
RIO CLARO
ARARAS
LIMEIRA
VOTORANTIM
SOROCABA
ITU
JUNDIA
SALTO
ATIBAIA
SO JOS DOS
CAMPOS
JACARE
TAUBAT
PINDAMONHANGABA
GUARATINGUET
INTERIOR DE SO PAULO / INTERIOR REGION OF SO PAULO
PREO DO M
2
PRICE/M
2
PER PROJECT (R$)
4.500 4.610
4.000 4.499
3.500 3.999
3.000 3.499
2.500 2.999
2.100 2.499
ESTRUTURA URBANA/
URBAN STRUCTURE
MUNICPIOS/ CITIES
ANURIO DO MERCADO
FORTALEZA/CE
95
torres/ towers
52
empreendimentos/
projects
7.832
unidades/ units
5.710
9.890
LANAMENTOS 2013
2013 LAUNCHINGS
3,4
bilhes de reais/
billion of reais
VGV/PSV (R$)
RESIDENCIAL VERTICAL E COMERCIAL
VERTICAL RESIDENTIAL AND OFFICE SUITE
PREO M
2
MEDIANO (R$)
median price/m
2
(R$)
IDH/ HDI 0,754 (467)
ANURIO DO MERCADO
Total/ Total
TORRES/ TOWERS
Total/ Total
UNIDADES LANADAS/
UNITS LAUNCHED
Total/ Total
Total/ Total
VGV LANADO (R$)/
Total/ Total
Total/ Total
PREOS/ PRICES
Total/ Total
2
(R$)
Total/ Total
Popular/ Low income
Mdio/ Middle income
Alto/ Upper income
Altssimo/
High upper income
48 (92%)
4 (8%)
52
89 (94%)
6 (6%)
95
6.164 (79%)
1.668 (21%)
7.832
128
417
151
3,0 bi (87%)
451 mi (13%)
3,4 bi
62 mi
113 mi
66 mi
497 mil
375 mil
494 mil
5.710/m
9.890/m
5.780/m
At 79 mil
80 mil a 199 mil
200 mil a 399 mil
400 mil a 799 mil
A partir de 800 mil
FORTALEZA/CE
Grande destaque em 2013, o mercado de
Fortaleza se apresentou como o 4 maior do Pas,
com 52 empreendimentos em 7.832 unidades e
VGV R$ 3,4 bi VGV 43% superior ao lanado
em 2012. Os bairros que tiveram maior nmero
de lanamentos por VGV foram: Meireles, Papicu,
Guararapes e Ftima. Destaque para grande
valorizao em Guararapes e Papicu onde o
lanamento do Shopping Rio Mar Fortaleza
colaborou para o desenvolvimento da regio.
Atualmente a cidade conta com muitas obras de
infraestrutura em andamento, o que gera grande
expectativa para o ano de 2014. Parangaba,
Engenheiro Luciano Cavalcante e Guararapes se
destacaro com os nmeros de lanamentos em
2014, alm da expectativa para lanamentos
comerciais que a cidade ir receber nos prximos
anos./ A major highlight in 2013, the Fortaleza
market ranked fourth in the country, with 52
projects represented by 7,832 units and PSV of
R$3.4 billion, with PSV growing 43% from 2012.
PSV growth was led by the following neighborhoo-
ds: Meireles, Papicu, Guararapes and Ftima. The
highlight was the signifcant appreciation in
Guararapes and Papicu, where the launch of the
shopping mall Rio Mar Fortaleza supported the
regions development. The city currently has a
number of ongoing infrastructure construction
works, which is why expectations are high for
2014. Parangaba, Engenheiro Luciano Cavalcante
and Guararapes will lead the number of launches
in 2014, coupled with the expected Offce Suite
launches in the city over the coming years.
TYPE OF PROJECT
NMERO DE
EMPREENDIMENTOS/
NO. OF PROJECTS
TORRES/
TOWERS
UNIDADES LANADAS/
UNITS LAUNCHED
VGV (MM)/
PSV (M)
PREO M
2

MEDIANO/
MEDIAN PRICE/M
TOTAL/ TOTAL 52 95 7.832 R$ 3.440 R$ 5.780
MUNICPIO
CITY
NMERODE
EMPREENDIMENTOS/
NO. OF PROJECTS
TORRES/
TOWERS
UNIDADES LANADAS/
UNITS LAUNCHED
VGV (MM)/
PSV (M)
%VGV/
%PSV
FORTALEZA 52 95 7.832 R$ 3.440 100%
DADOS GERAIS POR BAIRRO DE APARTAMENTOS LANADOS EM FORTALEZA/
OVERVIEW ON VERTICAL RESIDENTIAL PROJECTS LAUNCHED IN FORTALEZA BY NEIGHBORHOOD
BAIRRO/
NEIGHBORHOOD
NMERO DE
EMPREENDIMENTOS/
NO. OF PROJECTS
TORRES/
TOWERS
UNIDADES
LANADAS/
UNITS LAUNCHED
VGV (MM)/
PSV (M)
%VGV/
%PSV
TQUETE
MEDIANO(MIL)/
MEDIAN TICKET (K)
PREO M
2

MEDIANO/
MEDIAN PRICE/ M
MEIRELES 12 13 683 R$ 604 20% R$ 762 R$ 7.370
PAPICU 4 10 1.024 R$ 488 16% R$ 590 R$ 5.430
GUARARAPES 4 7 379 R$ 353 12% R$ 966 R$ 6.150
FTIMA 5 7 624 R$ 274 9% R$ 493 R$ 5.760
ENG LUCIANO CAVALCANTE 3 5 395 R$ 165 6% R$ 420 R$ 6.270
DUNAS 1 2 144 R$ 141 5% R$ 978 R$ 6.000
COC 3 4 238 R$ 141 5% R$ 581 R$ 5.910
SO GERARDO 2 3 240 R$ 119 4% R$ 395 R$ 5.190
PARQUE IRACEMA 1 3 210 R$ 102 3% R$ 494 R$ 4.940
PARANGABA 1 3 360 R$ 78 3% R$ 217 R$ 3.840
PRAIA DE IRACEMA 1 2 176 R$ 78 3% R$ 443 R$ 5.370
PASSAR 2 10 372 R$ 74 2% R$ 210 R$ 4.350
CAMBEBA 1 2 140 R$ 68 2% R$ 520 R$ 5.150
PARQUE DOIS IRMOS 1 3 288 R$ 55 2% R$ 173 R$ 3.220
JQUEI CLUBE 1 2 160 R$ 46 2% R$ 286 R$ 4.540
MESSEJANA 1 3 216 R$ 45 2% R$ 200 R$ 3.260
ALDEOTA 1 1 76 R$ 43 1% R$ 562 R$ 6.280
CIDADE DOS FUNCIONRIOS 1 1 65 R$ 42 1% R$ 687 R$ 6.030
VILA VELHA 1 6 270 R$ 33 1% R$ 106 R$ 2.730
DIONISIO TORRES 1 1 76 R$ 31 1% R$ 406 R$ 5.560
RODOLFO TEFILO 1 1 28 R$ 9 0% R$ 311 R$ 4.510
TOTAL/ TOTAL 48 89 6.164 R$ 2.989 100% R$ 497 R$ 5.710
ANURIO DO MERCADO
As anlises desta pgina retratam os apartamentos lanados em Fortaleza em 2013 (6.164 apartamentos). Veja
grficos de unidades lanadas por segmento, trimestre, n de dormitrios e rea privativa:/ The analyses on this
page cover apartments launched in the Fortaleza region in 2013 (6,164 apartments). See the charts on units launched by
segment, quarter, number of bedrooms and private useful area:
FORTALEZA/CE
1
st
Q 2
nd
Q 3
rd
Q 4
th
Q
ECONMICO
LOWER MIDDLE
INCOME
MDIO
MIDDLE
INCOME
ALTO
UPPER
INCOME
ALTSSIMO
HIGH UPPER
INCOME
15%
0,93
32%
1,99
38%
2,31
15%
0,94
25%
1,56
29%
1,78
13%
0,80
33%
2,02
2%
0,12
24%
1,48
68%
4,14
6%
0,37 0%
0,01
11%
0,66
35%
2,14
19%
1,15
15%
0,90
4%
0,27
5%
0,29
6%
0,36
4%
0,27
0%
0,02
1%
0,04
UNIDADES LANADAS
POR DORMITRIO (MIL)
1
1
1
1
m
2
1. Somente unidades tipo./ 1. Only these unit types.
30 a/
to 39
40 a/
to 49
50 a/
to 69
70 a/
to 89
90 a/
to 109
110 a/
to 129
130 a/
to 149
150 a/
to 169
170 a/
to 199
200 a/
to 249
300 a/
to 349
0 e/
and 1
2 3 4
ou mais/
or more
O preo mediano dos apartamentos em Fortaleza R$ 5.710/m. Veja grfico de preos m por n de
dormitrios e municpio:/ The median price of apartments in Fortaleza is R$ 5,710/m.
PREO M
2
MUNICPIO
CITY
PREO M
2
MEDIANO/
MEDIAN PRICE/M
FORTALEZA R$ 5.710
PREO/ PRICE
1. Somente unidades tipo. 2. Mnimo de duas tipologias para cada cruzamento./ 1. Only these unit types. 2. Minimum of 2 typologies for each cross-referenced data.
R$ 6.200
R$ 4.390
R$ 5.650
R$ 6.480
PREO M
2
MEDIANO POR N
0
DORMITRIO
12
MEDIAN PRICE/M
2
12
0 e/
and 1
2 3 4
ou mais/
or more
ANURIO DO MERCADO
Em 2013 foram lanados em Fortaleza 4 empreendimentos comerciais (8% do total lanado), VGV R$ 451 mi, 6
torres e 1.668 unidades. O preo mediano R$ 9.890/m./ In 2013, 4 Office Suite projects (8% of total launches)
were launched in Fortaleza, with combined PSV of R$451 million, 6 towers and 1,668 units. The median price was
R$9,890/m.
MUNICPIO/
CITY
NMERO DE
EMPREENDIMENTOS/
NO. OF PROJECTS
TORRES/
TOWERS
UNIDADES
LANADAS/
UNITS LAUNCHED
VGV (MM)/
PSV (M)
%VGV/
%PSV
TQUETE
MEDIANO(MIL)/
MEDIAN TICKET (K)
PREO M
2

MEDIANO/
MEDIAN PRICE/ M
FORTALEZA 4 6 1.668 R$ 451 100% R$ 375 R$ 9.890
FORTALEZA/CE
FORTALEZA
PREO DO M
2
PRICE/M
2
PER PROJECT (R$)
9.000 11.200
7.000 8.999
6.000 6.999
5.000 5.999
4.000 4.999
2.620 3.999
ESTRUTURA URBANA/
URBAN STRUCTURE
TYPE OF PROJECT
COMERCIAL/
OFFICE SUITE
BAIRROS/ NEIGHBORHOODS
MUNICPIOS/ CITIES
FORTALEZA
2
2
DAMAS
MONTESE
PARANGABA
ITAPERI
DEND
MONDUBIM
PARQUE DOIS IRMOS
PREFEITO JOS WALTER
PASSAR
CASTELO
SERRINHA
AEROPORTO
VILA UNIO
FTIMA
DIAS MACEDO
BENFICA
CENTRO MEIRELES
ALDEOTA
PAPICU
COC
CAIS DO PORTO
EDSON QUEIROZ
JARDIM OLIVEIRAS
GUARARAPES
SALINAS
JOAQUIM TAVORA
CAMBEBA
CAJAZEIRAS
BARROSO
MESSEJANA
BARRA DO CEAR
FLORESTA
RODOLFO TEFILO
PICI
JQUEI CLUBE
BONSUCESSO
VILA PERI
MANUEL STIRO
LVARO WEYNE
JACARECANGA
MOURA BRASIL
PRAIA DE IRACEMA
ANURIO DO MERCADO
BELO HORIZONTE/MG
BETIM E/ AND
6.586
unidades/units
123
empreendimentos/
projects
227
torres/towers
4.600
10.000
11.630
hotel/ hotel
LANAMENTOS 2013
2013 LAUNCHINGS
2,8
bilhes de reais/
billion of reais
VGV/PSV (R$)
PREO M
2
MEDIANO

(R$)
median price/m
2
(R$)
BELO HORIZONTE
IDH/ HDI 0,840 (20)
ANURIO DO MERCADO
Em 2013 foram lanados em Belo Horizonte e
Betim 123 empreendimentos, VGV R$ 2,8 bi, 227
torres e 6.586 unidades. Quanto aos empreendi-
mentos, 83% so residenciais verticais (102), 15%
comerciais (18) e 2% hotis (3). Belo Horizonte o
quinto maior mercado brasileiro em VGV lanado
em 2013 com R$ 2,8 bi. Aps um ano de ajustes
com reduo no nvel de estoque espera-se que
2014 seja um ano melhor que 2013, com a
retomada dos lanamentos. Em 2013 concentra-
ram-se principalmente no eixo centro-sul (Lourdes
e Buritis) e para 2014 destacam-se as regies da
Vila da Serra (Sudeste de Belo Horizonte) e a
divisa com Contagem. Os produtos residenciais
para a famlia sero os mais ofertados./ In 2013,
123 Offce Suite properties were launched in Belo
Horizonte and Betim, with combined PSV of R$2.8
billion, 227 towers and 6,586 units. Of the projects
launched, 83% were vertical residential (102), 15%
were Offce Suite (18) and 2% were hotels (3).
Belo Horizonte is Brazils ffth largest market, with
R$2.8 billion in PSV launched in 2013. After a year
of adjustments, with reduction in the levels of
inventories, 2014 is expected to be better than
2013, with a recovery in launches. In 2013,
launches were concentrated mainly the in the
center-south region (Lourdes and Buritis), while for
2014, growth is expected to be led by the Vila da
Serra region (southeast of Belo Horizonte) and the
region bordering Contagem. Family-oriented
residential projects will account for most launches.
BETIM E/ AND
BELO HORIZONTE/MG
TYPE OF PROJECT
NMERO DE
EMPREENDIMENTOS/
NO. OF PROJECTS
TORRES/
TOWERS
UNIDADES LANADAS/
UNITS LAUNCHED
VGV (MM)/
PSV (M)
PREO M
2

MEDIANO/
MEDIAN PRICE/ M
COMERCIAL/ OFFICE SUITE 18 18 1.096 R$ 544 R$ 10.000
HOTEL/ HOTEL 3 3 200 R$ 53 R$ 11.630
TOTAL/ TOTAL 123 227 6.586 R$ 2.823 R$ 4.870
DADOS GERAIS POR ZONA DE VALOR DE APARTAMENTOS LANADOS EM BELO HORIZONTE/ OVERVIEW ON VERTICAL
RESIDENTIAL PROJECTS LAUNCHED IN THE CITY OF BELO HORIZONTE BY VALUE ZONE
1
ZONA DE VALOR/
VALUE ZONE
NMERO DE
EMPREENDIMENTOS/
NO. OF PROJECTS
TORRES/
TOWERS
UNIDADES
LANADAS/
UNITS LAUNCHED
VGV (MM)/
PSV (M)
%VGV/
%PSV
TQUETE
MEDIANO(MIL)/
MEDIAN TICKET (K)
PREO M
2

MEDIANO/
MEDIAN PRICE/ M
LOURDES 9 9 320 R$ 332 17% R$ 960 R$ 11.200
BURITIS 16 22 582 R$ 268 14% R$ 444 R$ 4.930
CAIARAS 4 8 382 R$ 214 11% R$ 453 R$ 5.160
PAMPULHA 9 13 526 R$ 203 10% R$ 331 R$ 4.710
GUTIERREZ 2 2 139 R$ 185 9% R$ 1.087 R$ 8.980
CASTELO 6 23 726 R$ 164 8% R$ 190 R$ 3.790
SANTO ANTNIO 6 6 108 R$ 127 6% R$ 1.083 R$ 8.500
PRADO 7 7 264 R$ 110 6% R$ 416 R$ 5.440
SERRA 3 3 58 R$ 94 5% R$ 1.619 R$ 9.240
CIDADE NOVA 4 4 90 R$ 48 2% R$ 380 R$ 4.140
FUNCIONRIOS 3 3 60 R$ 47 2% R$ 908 R$ 7.240
SAGRADA FAMLIA 3 3 88 R$ 39 2% R$ 387 R$ 4.210
SION 3 3 52 R$ 38 2% R$ 760 R$ 8.350
PLANALTO 3 5 112 R$ 28 1% R$ 250 R$ 3.840
PADRE EUSTQUIO 4 5 98 R$ 27 1% R$ 208 R$ 3.710
VENDA NOVA 2 2 46 R$ 16 1% R$ 360 R$ 4.600
CENTRO 1 1 30 R$ 15 1% R$ 454 R$ 6.390
PALMARES 4 4 32 R$ 13 1% R$ 361 R$ 4.550
BARRETO 1 2 64 R$ 10 1% R$ 160 R$ 3.200
TOTAL/ TOTAL 90 125 3.777 R$ 1.978 100% R$ 375 R$ 4.750
MUNICPIO
CITY
NMERO DE
EMPREENDIMENTOS/
NO. OF PROJECTS
TORRES/
TOWERS
UNIDADES LANADAS/
UNITS LAUNCHED
VGV (MM)/
PSV (M)
%VGV/
%PSV
BELO HORIZONTE 111 146 5.073 R$ 2.576 91%
BETIM 12 81 1.513 R$ 247 9%
TOTAL/ TOTAL 123 227 6.586 R$ 2.823 100%
Hotel/ Hotel
Total/ Total
TORRES/ TOWERS
Hotel/ Hotel
Total/ Total
UNIDADES LANADAS/
UNITS LAUNCHED
Hotel/ Hotel
Total/ Total
Hotel/ Hotel
Total/ Total
VGV LANADO (R$)/
Hotel/ Hotel
Total/ Total
Hotel/ Hotel
Total/ Total
PREOS/ PRICES
Hotel/ Hotel
Total/ Total
2
(R$)
Hotel/ Hotel
Total/ Total
Popular/ Low income
Mdio/ Middle income
Alto/ Upper income
Altssimo/
High upper income
102 (83%)
18 (15%)
3 (2%)
123
206 (91%)
18 (8%)
3 (1%)
227
5.290 (80%)
1.096 (17%)
200 (3%)
6.586
52
61
67
54
2,2 bi (79%)
544 mi (19%)
53 mi (2%)
2,8 bi
22 mi
30 mi
18 mi
23 mi
340 mil
537 mil
221 mil
359 mil
4.600/m
10.000/m
11.630/m
4.870/m
At 99 mil
100 mil a 249 mil
250 mil a 499 mil
500 mil a 999 mil
A partir de 1,0 milho Fonte: Coleta de Dados Inteligncia de Mercado Lopes e Geoimvel. Anlises: Inteligncia de Mercado Lopes/
ANURIO DO MERCADO
BETIM E/ AND
BELO HORIZONTE/MG
As anlises desta pgina retratam os apartamentos lanados em Belo Horizonte e Betim em 2013 (5.290 apartamentos). Veja grfcos
de unidades lanadas por segmento, trimestre, n de dormitrios e rea privativa:/ The analyses on this page cover apartments launched
in the Belo Horizonte and Betim in 2013 (5,290 apartments).
1. Somente unidades tipo./1. Only these unit types.
1
st
Q 2
nd
Q 3
rd
Q 4
th
Q
ECONMICO
LOWER MIDDLE
INCOME
MDIO
MIDDLE
INCOME
ALTO
UPPER
INCOME
ALTSSIMO
HIGH UPPER
INCOME
45%
2,40
32%
1,69
17%
0,90
6%
0,31
45%
2,35
33%
1,76
17%
0,91
5%
0,28
2%
0,08
50%
2,41
38%
1,84
10%
0,51
0%
0,02
2%
0,07
20%
0,96
35%
1,71
25%
1,22
9%
0,42
4%
0,18
1%
0,07
2%
0,11
1%
0,05
1%
0,04
0%
0,00
UNIDADES LANADAS
POR DORMITRIO (MIL)
1
1
1
1
at/ up
to 29
30 a/
to 39
40 a/
to 49
50 a/
to 69
70 a/
to 89
90 a/
to 109
110 a/
to 129
130 a/
to 149
150 a/
to 169
170 a/
to 199
200 a/
to 249
250 a/
to 299
m
2
O preo mediano dos apartamentos em Belo Horizonte e Betim R$ 4.600/m. Veja grfco de preos m por n de
dormitrios e municpio:/ The median price of apartments in Belo Horizonte and Betim is R$ 4,600/m.
PREO M
2
1

MUNICPIO
CITY
PREO M
2
MEDIANO/
MEDIAN PRICE/M
BELO HORIZONTE R$ 4.750
BETIM R$ 2.880
PREO/ PRICE
1. Somente unidades tipo. 2. Mnimo de duas tipologias para cada cruzamento./ 1. Only these unit types. Minimum of 2 typologies for each cross-referenced data.
R$ 9.850
R$ 3.720
R$ 4.650
R$ 8.780
PREO M
2
MEDIANO POR N
0
DORMITRIO
12
MEDIAN PRICE/M
2
12
0 e/
and 1
2 3 4
ou mais/
or more
0 e/
and 1
2 3 4
ou mais/
or more
ANURIO DO MERCADO
BETIM E/ AND
BELO HORIZONTE/MG
Em 2013 foram lanados em Belo Horizonte 18 empreendimentos comerciais (15% do total lanado), VGV R$ 544
mi, 18 torres e 1.096 unidades. O preo mediano R$ 10.000/m./ In 2013, 18 Office Suite projects (15% of total
launches) were launched in Belo Horizonte, with combined PSV of R$544 million, 18 towers and 1,096 units. The
median price was R$10,000/m.
MUNICPIO/
CITY
NMERO DE
EMPREENDIMENTOS/
NO. OF PROJECTS
TORRES/
TOWERS
UNIDADES
LANADAS/
UNITS LAUNCHED
VGV (MM)/
PSV (M)
%VGV/
%PSV
TQUETE
MEDIANO(MIL)/
MEDIAN TICKET (K)
PREO M
2

MEDIANO (R$)/
MEDIAN PRICE/ M
BELO HORIZONTE 18 18 1.096 R$ 544 100% R$ 537 R$ 10.000
Quanto a hotel, 3 empreendimentos foram lanados, VGV R$ 53 milhes, 3 torres e 200 unidades. O preo
million, 3 towers and 200 units. The median price was R$ 11,630/m.
MUNICPIO
CITY
NMERO DE
EMPREENDIMENTOS/
NO. OF PROJECTS
TORRES/
TOWERS
UNIDADES LAN-
ADAS/
UNITS LAUNCHED
VGV (MM)/
PSV (M)
%VGV/
%PSV
TQUETE
MEDIANO(MIL)/
MEDIAN TICKET (K)
PREO M
2

MEDIANO/
MEDIAN PRICE/ M
BELO HORIZONTE 3 3 200 R$ 53 100% R$ 221 R$ 11.630
HOTIS/ HOTELS
COMERCIAIS/ OFFICE SUITES EMPREENDIMENTOS LANADOS EM 2013/ 2013 LAUNCHING PROJECTS
BELO HORIZONTE E BETIM/ BELO HORIZONTE AND BETIM
PREO DO M
2
PRICE/M
2
PER PROJECT (R$)
10.000 13.100
8.000 9.999
6.000 7.999
5.000 5.999
4.000 4.999
2.670 3.999
ESTRUTURA URBANA/
URBAN STRUCTURE
TYPE OF PROJECT
COMERCIAL/
OFFICE SUITE
HOTEL/
HOTEL
MUNICPIOS/ CITIES
SANTA LUZIA
SABAR
CONTAGEM
NOVA LIMA
RIBEIRO DAS NEVES
BETIM
2
BELO HORIZONTE
2
2
2
BARREIRO
SUDESTE / NOVA LIMA
SUL
CENTRO
LESTE
PAMPULHA
VENDA NOVA
OESTE
NOROESTE
NORDESTE
NORTE
ANURIO DO MERCADO
SANTOS/SP
GUARUJ, SO VICENTE,
PRAIA GRANDE E/ AND
67
torres/ towers
59
empreendimentos/
projects
6.264
unidades/units
5.480
7.240
17.500
hotel/ hotel
LANAMENTOS 2013
2013 LAUNCHINGS
2,7
bilhes de reais/
billion of reais
VGV/PSV (R$)
PREO MEDIANO M
2
(R$)
median ticket/m
2
(R$)
SANTOS
IDH/ HDI 0,840 (6)
ANURIO DO MERCADO
Hotel/ Hotel
Total/ Total
TORRES/ TOWERS
Hotel/ Hotel
Total/ Total
UNIDADES LANADAS/
UNITS LAUNCHED
Hotel/ Hotel
Total/ Total
Hotel/ Hotel
Total/ Total
VGV LANADO (R$)/
Hotel/ Hotel
Total/ Total
Hotel/ Hotel
Total/ Total
PREOS/ PRICES
Hotel/ Hotel
Total/ Total
2
(R$)
Hotel/ Hotel
Total/ Total
Popular/ Low income
Mdio/ Middle income
Alto/ Upper income
Altssimo/
High upper income
54 (92%)
3 (5%)
2 (3%)
59
62 (93%)
3 (4%)
2 (3%)
67

5.312 (85%)
551 (9%)
401 (6%)
6.264
98
184
201
106
2,4 bi (86%)
183 mi (7%)
181 mi (7%)
2,7 bi
44 mi
61 mi
91 mi
46 mi
390 mil
366 mil
505 mil
390 mil
5.480/m
7.240/m
17.500/m
5.770/m
At 199 mil
200 mil a 399 mil
400 mil a 699 mil
700 mil a 1,49 milho
Em 2013 foram lanados em Santos, So Vicente,
Guaruj e Praia Grande 59 empreendimentos, VGV
R$ 2,7 bi, 67 torres e 6.264 unidades. Quanto aos
empreendimentos, 92% so residenciais verticais (54),
5% comerciais (3) e 3% hotis (2). A regio de Santos
manteve-se estvel em relao a 2012. Santos, So
Vicente e Guaruj lanaram R$ 2,2 bi em 2012 e 2013. A
novidade deste ano a incluso de Praia Grande na
amostra com um mercado de R$ 511 milhes e 1.331
unidades. Com preos mais acessveis e boa infraestru-
tura, a cidade comea a receber a ateno do mercado
imobilirio e j aparece na 2 posio entre os 4
municpios da Baixada Santista. Santos continua sendo o
grande mercado da regio e seu desenvolvimento
continuar em funo dos investimentos do pr-sal e da
qualidade de vida que a cidade apresenta com
segurana e lazer. Entre as regies, Gonzaga, Embar,
Jos Menino e Boqueiro so as mais valorizadas. Dois
grandes projetos tendem a impulsionar ainda mais o
mercado local: o VLT, ligando a regio do Porto a So
Vicente, desenvolvendo toda a regio do Valongo e do
Esturio e o Tnel ligando Santos a Guaruj que tende a
desenvolver o mercado do outro lado do Porto, em
Guaruj./ In 2013, 59 Offce Suite projects were launched
in Santos, So Vicente, Guaruj and Praia Grande, with
combined PSV of R$2.7 billion, 67 towers and 6,264
units. Of the projects launched, 92% were vertical
residential (54), 5% were Offce Suite (3) and 3% were
hotels (2). The Santos region remained fat in relation to
2012. Santos, So Vicente and Guaruj launched PSV of
R$2.2 billion in 2012 and 2013. The new development
this year is the inclusion in the sample of Praia Grande
with a market of R$511 million and 1,331 units. With
more accessible prices and good infrastructure, the city is
beginning to receive attention from the real estate market
and already ranks second among the 4 main cities of the
Santos Region. Santos continues to represent the main
market in the region, whose development is expected to
continue driven by investments related to Brazils pre-salt
oil exploration and the quality of life offered by the city in
terms of safety and leisure. The regions that appreciated
the most are Gonzaga, Embar, Jos Menino and
Boqueiro. Two large projects are expected to drive the
local market even more: the LRV (light rail vehicle)
connecting the Port region to So Vicente, which will help
develop the entire Valongo and Esturio regions, and the
Tunnel connecting Santos and Guaruj, which should
tend to support market development on the other side of
the Port, in Guaruj.
GUARUJ, SO VICENTE,
PRAIA GRANDE E/ AND
SANTOS
1
Em 2013 a amostra passou a incluir o municpio de Praia Grande./ In 2013, it started to include the
municipality of Praia Grande.
/SP
TIPO DE EMPREENDIMENTOS/
TYPE OF PROJECT
NMERO DE
EMPREENDIMENTOS/
NO. OF PROJECTS
TORRES/
TOWERS
UNIDADES
LANADAS/
UNITS LAUNCHED
VGV (MM)/
PSV (M)
PREO M
2

MEDIANO/
MEDIAN PRICE/M
COMERCIAL / OFFICE SUITE 3 3 551 R$ 183 R$ 7.240
HOTEL / HOTEL 2 2 401 R$ 181 R$ 17.500
TOTAL/ TOTAL 59 67 6.264 R$ 2.729 R$ 5.770
MUNICPIO
CITY
NMERO DE
EMPREENDIMENTOS/
NO. OF PROJECTS
TORRES/
TOWERS
UNIDADES LANADAS/
UNITS LAUNCHED
VGV (MM)/
PSV (M)
%VGV/
%PSV
SANTOS 32 34 4.104 R$ 1.863 68%
PRAIA GRANDE 19 21 1.331 R$ 511 19%
GUARUJ 5 9 593 R$ 273 10%
SO VICENTE 3 3 236 R$ 82 3%
TOTAL/ TOTAL 59 67 6.264 R$ 2.729 100%
DADOS GERAIS POR ZONA DE VALOR DE APARTAMENTOS LANADOS EM SANTOS/ OVERVIEW ON VERTICAL
RESIDENTIAL PROJECTS LAUNCHED IN THE CITY OF SANTOS BY VALUE ZONE
ZONA DE VALOR
VALUE ZONE
NMERO DE
EMPREENDIMENTOS/
NO. OF PROJECTS
TORRES/
TOWERS
UNIDADES LANADAS/
UNITS LAUNCHED
VGV (MM)/
PSV (M)
%VGV /
%PSV
TQUETE
MEDIANO(MIL)/
MEDIAN TICKET (K)
PREO M
2

MEDIANO/
MEDIAN PRICE/ M
GONZAGA 5 5 490 R$ 270 18% R$ 646 R$ 7.010
CAMPO GRANDE 4 4 466 R$ 215 14% R$ 431 R$ 6.480
BOQUEIRO 4 4 333 R$ 202 14% R$ 421 R$ 5.630
JOS MENINO 3 3 290 R$ 181 12% R$ 779 R$ 7.240
PONTA DA PRAIA 2 2 274 R$ 155 10% R$ 584 R$ 7.400
MARAP 2 3 378 R$ 155 10% R$ 436 R$ 5.910
PARQUE DA MONTA 1 2 340 R$ 84 6% R$ 232 R$ 4.460
ESTURIO 2 2 216 R$ 76 5% R$ 353 R$ 5.420
EMBAR 1 1 25 R$ 63 4% R$ 2.500 R$ 9.030
VILA MATIAS 1 1 126 R$ 38 3% R$ 283 R$ 5.090
AREIA BRANCA 1 1 142 R$ 36 2% R$ 257 R$ 4.620
MACUCO 1 1 72 R$ 26 2 R$ 330 R$ 6.100
TOTAL/ TOTAL 27 29 3.152 R$ 1.499 100% R$ 425 R$ 6.230
ANURIO DO MERCADO
30 a/
to 39
40 a/
to 49
50 a/
to 69
70 a/
to 89
90 a/
to 109
110 a/
to 129
130 a/
to 149
170 a/
to 199
200 a/
to 249
250 a/
to 299
As anlises desta pgina retratam os apartamentos lanados em Santos, So Vicente, Guaruj e Praia Grande em
2013 (5.312 apartamentos). Veja grficos de unidades lanadas por segmento, trimestre, n de dormitrios e rea
privativa:/ The analyses on this page cover apartments launched in Santos, So Vicente, Guaruj and Praia Grande in
2013 (5,312 apartments). See the charts on units launched by segment, quarter, number of bedrooms and private useful
area:
1
st
Q 2
nd
Q 3
rd
Q 4
th
Q
2%
0,10
50%
2,64
40%
2,15
7%
0,40
1%
0,03
25%
1,36
39%
2,05
19%
0,99
17%
0,91
15%
0,78
60%
3,10
22%
1,14
3%
0,13
0%
0,01
13%
0,66
34%
1,74
33%
1,71
8%
0,40
6%
0,30 3%
0,16
2%
0,11
1%
0,05
0%
0,03
UNIDADES LANADAS
POR DORMITRIO (MIL)
1
1
1
1
m
2
Somente unidades tipo. / Only these unit types.
POPULAR
LOW INCOME
ECONMICO
LOWER MIDDLE
INCOME
MDIO
MIDDLE
INCOME
ALTO
UPPER
INCOME
ALTSSIMO
HIGH UPPER
INCOME
0 e/
and 1
2 3 4
ou mais/
or more
GUARUJ, SO VICENTE,
PRAIA GRANDE E/ AND
SANTOS/SP
O preo mediano dos apartamentos em Santos, So Vicente, Guaruj e Praia Grande R$ 5.480/m.
Veja grfico de preos m por n de dormitrios e municpio:/ The median price of apartments in Santos. So
Vicente. Guaruj e Praia Grande is R$ 5,480/m.
PREO M
2
1
MUNICPIO
CITY
PREO M
2
MEDIANO/
MEDIAN PRICE/M
SANTOS R$ 6.230
SO VICENTE R$ 5.500
GUARUJ R$ 5.320
PRAIA GRANDE R$ 3.970
PREO/ PRICE
R$ 5.630
R$ 5.400
R$ 5.290
R$ 6.670
PREO M
2
MEDIANO POR N
0
DORMITRIO
12
MEDIAN PRICE/M
2
12
0 e/
and 1
2 3 4
ou mais/
or more
ANURIO DO MERCADO
million, 2 towers and 401 units. The median price was R$17,500/m.
HOTEL/ HOTEL
MUNICPIO/
CITY
NMERO DE
EMPREENDIMENTOS/
NO. OF PROJECTS
TORRES/
TOWERS
UNIDADES
LANADAS/
UNITS LAUNCHED
VGV (MM)/
PSVV (M)
%VGV/
%PSV
TQUETE
MEDIANO(MIL)/
MEDIAN TICKET (K)
PREO M
2

MEDIANO/
MEDIAN PRICE/ M
SANTOS 2 2 401 R$ 181 100% R$ 505 R$ 17.500
Em 2013 foram lanados em Santos, So Vicente, Guaruj e Praia Grande 3 empreendimentos comerciais (5% do
total lanado), VGV R$ 183 mi, 3 torres e 551 unidades. O preo mediano R$ 7.240/m./ In 2013, 3 Office Suite
projects (5% of total launches) were launched in Santos, So Vicente, Guaruj and Praia Grande, with combined PSV of
R$183 million, 3 towers and 551 units. The median price was R$7,240/m.
MUNICPIO/
CITY
NMERO DE
EMPREENDIMENTOS/
NO. OF PROJECTS
TORRES/
TOWERS
UNIDADES
LANADAS/
UNITS LAUNCHED
VGV (MM)/
PSV (M)
%VGV/
%PSV
TQUETE
MEDIANO(MIL)/
MEDIAN TICKET (K)
PREO M
2

MEDIANO/
MEDIAN PRICE/M
SANTOS 3 3 551 R$ 183 100% R$ 366 R$ 7.240
GUARUJ, SO VICENTE,
PRAIA GRANDE E/ AND
SANTOS/SP
##
SANTOS, SO VICENTE, PRAIA GRANDE E GUARUJ/ SANTOS, SO VICENTE, PRAIA GRANDE AND GUARUJ
PREO DO M
2
PRICE/M
2
PER PROJECT (R$)
9.000 18.240
7.000 8.999
6.000 6.999
5.000 5.999
4.000 4.999
2.945 3.999
ESTRUTURA URBANA/
URBAN STRUCTURE
TYPE OF PROJECT
COMERCIAL/
OFFICE SUITE
HOTEL/
HOTEL
MUNICPIOS/ CITIES
CUBATO
SO VICENTE
2
GUARUJ
2
PRAIA GRANDE
2
PONTA DA PRAIA
ZONA PORTURIA
PAQUET CENTRO SABO
NOVA CINTRA
RDIO CLUBE
ALEMOA
SO MANOEL
CASTELO
CATIPO
MORRO ITARAR
CENTRO
PARQUE DA MONTANHA
MARAP
ITARAR
JOS MENINO
MACUCO
APARECIDA
BOQUEIRO
POMPIA
EMBAR
ESTUARIO
SANTOS
2
2
2
ANURIO DO MERCADO
PORTO ALEGRE/RS
73
torres/ towers
59
empreendimentos/
projects
4.761
unidades/units
6.290
9.530
LANAMENTOS 2013
2013 LAUNCHINGS
2,5
bilhes de reais/
billion of reais
VGV/PSV (R$)
PREO M
2
MEDIANO (R$)
median price/m
2
(R$)
IDH/ HDI 0,805 (28)
ANURIO DO MERCADO
PORTO ALEGRE/RS
Em 2013 foram lanados em Porto Alegre 59
empreendimentos, VGV R$ 2,5 bi, 73 torres e
4.761 unidades. Quanto aos empreendimentos,
80% so residenciais verticais (47) e 20%
comerciais (12). Porto Alegre ocupou a 7
colocao entre os maiores mercados brasileiros
(VGV), queda de 2 posies em relao a 2012.
Assim como em outras praas de mdio porte
como Curitiba, essa queda deve-se principalmente
a um esforo dos players locais em reduzir o
estoque e assim alinhar a oferta com a demanda.
Em contrapartida o mercado apresentou forte
atividade de lanamentos comerciais com 12
lanamentos (6 maior VGV nacional), todos bem
vendidos e que formaram novo patamar de preo
comercial na cidade. No geral, as regies que mais
se destacaram foram Petrpolis e Bela Vista/Rio
Branco, locais consolidados assim como a Vila
Jardim (Jardim Europa), todos eles com preos
praticados acima da mdia da cidade. Os vetores
de crescimento identifcados so: regio do
Humait, na Zona Norte junto a Avenida Assis
Brasil e na Zona Sul, na regio do novo Barra
Shopping Sul./ In 2013, 59 projects were launched
in Porto Alegre, with combined PSV of R$2.5 billion,
73 towers and 4,761 units. Of the projects
launched, 80% were vertical residential (47) and
20% were Offce Suite (12). Porto Alegre ranked
seventh among Brazils largest markets in terms of
PSV, dropping two positions from 2012. Similar to
the other midsized regions, such as Curitiba, the
decline mainly refects the efforts by local players to
reduce inventories and balance supply with
demand. On the other hand, the market for Offce
Suite launches was robust, with 12 launches (sixth
largest PSV in Brazil), all of which sold well and
established a new price level for Offce Suite
projects in the city. In general, the regions that
stood out the most were Petrpolis and Bela Vista/
Rio Branco, which are already well consolidated, as
well as Vila Jardim (Jardim Europa), all of which
registered prices above the average for the city.
Growth was led by: the Humait region, in the
northern part of the city close to Avenida Assis
Brasil, and in the southern part of the city in the
region surrounding the new mall Barra Shopping
Sul.
Total/ Total
TORRES/ TOWERS
Total/ Total
UNIDADES LANADAS/
UNITS LAUNCHED
Total/ Total
Total/ Total
VGV LANADO (R$)/
Total/ Total
Total/ Total
PREOS/ PRICES
Total/ Total
2
(R$)
Total/ Total
Popular/ Low income
Mdio/ Middle income
Alto/ Upper income
Altssimo/
High upper income
47 (80%)
12 (20%)
59
61 (84%)
12 (16%)
73
3.311 (70%)
1.450 (30%)
4.761
70
121
81
1,9 bi (77%)
566 mi (23%)
2,5 bi
41 mi
47 mi
43 mi
435 mil
408 mil
424 mil
6.290/m
9.530/m
6.740/m
At 169 mil
170 mil a 349 mil
350 mil a 699 mil
EMPREENDIMENTO/
PROJECT
NMERO DE
EMPREENDIMENTOS/
NO. OF PROJECTS
TORRES/
TOWERS
UNIDADES LANADAS/
UNITS LAUNCHED
VGV (MM)/
PSV (M)
PREO M
2

MEDIANO/
MEDIAN PRICE/M
TOTAL/ TOTAL 59 73 4.761 R$ 2.510 R$ 6.740
MUNICPIO
CITY
NMERO DE
EMPREENDIMENTOS/
NO. OF PROJECTS
TORRES/
TOWERS
UNIDADES LANADAS/
UNITS LAUNCHED
VGV (MM)/
PSV (M)
%VGV/
%PSV
PORTO ALEGRE 59 73 4.761 R$ 2.510 100%
DADOS GERAIS POR ZONA DE VALOR DE EMPREENDIMENTOS RESIDENCIAIS VERTICAIS LANADOS NO MUNICPIO PORTO
ALEGRE/ OVERVIEWONVERTICAL RESIDENTIAL PROJECTS LAUNCHED INTHE CITY OF PORTOALEGRE BY VALUE ZONE
ZONA DE VALOR
VALUE ZONE
NMERO DE
EMPREENDIMENTOS/
NO. OF PROJECTS
TORRES/
TOWERS
UNIDADES
LANADAS/
UNITS LAUNCHED
VGV (MM)/
PSV (M)
%VGV /
%PSV
TQUETE
MEDIANO(MIL)/
MEDIAN TICKET (K)
PREO M
2

MEDIANO/
MEDIAN PRICE/ M
VILA JARDIM 4 6 345 R$ 658 34% R$ 669 R$ 7.500
PETRPOLIS 11 11 334 R$ 236 12% R$ 614 R$ 7.490
SARANDI 3 6 660 R$ 185 10% R$ 366 R$ 5.300
BELA VISTA 7 7 333 R$ 184 9% R$ 396 R$ 6.740
TERESPOLIS 3 4 323 R$ 118 6% R$ 323 R$ 5.060
HIGIENPOLIS 2 2 96 R$ 111 6% R$ 911 R$ 5.910
IPANEMA 4 10 332 R$ 102 5% R$ 162 R$ 3.240
MOINHOS DE VENTO 4 4 199 R$ 101 5% R$ 732 R$ 7.800
MENINO DE DEUS 4 4 171 R$ 85 4% R$ 431 R$ 6.080
HUMAIT 1 3 279 R$ 74 4% R$ 238 R$ 4.600
FLORESTA 1 1 100 R$ 41 2% R$ 420 R$ 6.610
CENTRO 2 2 101 R$ 36 2% R$ 387 R$ 6.650
LINDIA 1 1 38 R$ 11 1% R$ 281 R$ 4.680
TOTAL/ TOTAL 47 61 3.311 1.943 100% R$ 435 R$ 6.290
ANURIO DO MERCADO
As anlises desta pgina retratam os apartamentos lanados em Porto Alegre em 2013 (3.311 apartamentos). Veja grficos
de unidades lanadas por segmento, trimestre, n de dormitrios e rea privativa:/ The analyses on this page cover apartments
launched in Porto Alegre in 2013 (3,311 apartments). See the charts on units launched by segment, quarter, number of bedrooms
and private useful area:
PORTO ALEGRE/RS
1
st
Q 2
nd
Q 3
rd
Q 4
th
Q
POPULAR
LOW INCOME
ECONMICO
LOWER MIDDLE
INCOME
MDIO
MIDDLE
INCOME
ALTO
UPPER
INCOME
ALTSSIMO
HIGH UPPER
INCOME
14%
0,45
27%
0,90
46%
1,53
7%
0,22
6%
0,21
40%
1,33
34%
1,14
14%
0,46
12%
0,38
13%
0,44
55%
1,77
30%
0,96
2%
0,06
2%
0,05
12%
0,39
50%
1,62
16%
0,53
8%
0,27 3%
0,09
1%
0,03
0%
0,01
0%
0,01
4%
0,11
1%
0,04
3%
0,10
UNIDADES LANADAS
POR DORMITRIO (MIL)
1
1
1
1
30 a/
to 39
40 a/
to 49
50 a/
to 69
70 a/
to 89
90 a/
to 109
110 a/
to 129
130 a/
to 149
150 a/
to 169
170 a/
to 199
200 a/
to 249
250 a/
to 299
300 ou
mais
or more
m
2
0 e/
and 1
2 3 4
ou mais/
or more
O preo mediano dos apartamentos em Porto Alegre R$ 6.290/m. Veja grfico de preos m por n de
dormitrios e municpio:/ The median price of apartments in Porto Alegre is R$ 6,290/m.
PREO M
2
1

MUNICPIO
CITY
PREO M
2
MEDIANO/
AVERAGE PRICE/ M
PORTO ALEGRE R$ 6.290
PREO/ PRICE
R$ 5.790
R$ 6.110
R$ 6.900
R$ 11.150
PREO M
2
MEDIANO POR N
0
DORMITRIO
12
MEDIAN PRICE/M
2
12
0 e/
and 1
2 3 4
ou mais/
or more
ANURIO DO MERCADO
Em 2013 foram lanados em Porto Alegre 12 empreendimentos comerciais (20% do total lanado), VGV R$ 566
mi, 12 torres e 1.450 unidades. O preo mediano R$ 9.530/m./ In 2013, 12 Office Suite projects (20% of total
launches) were launched in Porto Alegre, with combined PSV of R$566 million, 12 towers and 1,450 units. The median
price was R$9,530/m.
MUNICPIO/
CITY
NMERODE
EMPREENDIMENTOS/
NO. OF PROJECTS
TORRES/
TOWERS
UNIDADES
LANADAS/
UNITS LAUNCHED
VGV (MM)/
PSV (M)
%VGV/
%PSV
TQUETE
MEDIANO(MIL)/
MEDIAN TICKET (K)
PREO M
2

MEDIANO/
AVERAGE PRICE/ M
PORTO ALEGRE 12 12 1.450 R$ 566 100% R$ 408 R$ 9.530
PORTO ALEGRE/RS
PORTO ALEGRE
PREO DO M
2
PRICE/M
2
PER PROJECT (R$)
10.000 13.000
8.500 9.999
7.000 8.499
5.500 6.999
4.000 5.499
2.400 3.999
ESTRUTURA URBANA/
URBAN STRUCTURE
TIPO DE EMPREENDIMENTO
TYPE OF PROJECT
COMERCIAL/
OFFICE SUITE
ZONA DE VALOR/ VALUE ZONE
MUNICPIOS/ CITIES
PORTO ALEGRE
2
2
LESTE
IPANEMA
TERESPOLIS
CENTRO-OESTE
CENTRAL
ARQUIPELAGO
HUMAIT
LINDIA
BELA VISTA
SARANDI
VIAMO
ELDORADO DO SUL
ANURIO DO MERCADO
CAMPINAS/SP
125
torres/ towers
47
empreendimentos/
projects
7.386
unidades/ units
4.700
7.700
13.120
hotel/ hotel
LANAMENTOS 2013
2013 LAUNCHINGS
2,3
bilhes de reais/
billion of reais
VGV/PSV (R$)
PREO M
2
MEDIANO (R$)
median price/m
2
(R$)
CAMPINAS
IDH/ HDI 0,805 (28)
ANURIO DO MERCADO
Nesta edio ampliamos a abrangncia para toda
RM Campinas, com 6 novos municpios monitora-
dos, totalizando 47 empreendimentos, VGV R$ 2,3
bi, 125 torres e 7.386 unidades, sendo 88% dos
lanamentos residenciais verticais (41), 6%
comerciais (3) e 6% hotis (3). A RMC, sem
dvidas, se destaca pelo alto potencial dentre todas
as regies do interior de So Paulo e cresceu 78%
em VGV lanado em relao a 2012, quando
comparamos os mesmos municpios monitorados
em ambos os perodos. Tal crescimento se d
principalmente pelas liberaes de aprovaes de
projetos, h alguns anos represados na regio. A
perspectiva de crescimento de VGV lanado se
mantm para Campinas, principalmente, no Centro,
Cambu, Taquaral e So Bernardo e pela continui-
dade de lanamentos em toda regio metropolitana,
como, Sumar, Paulnia, Valinhos e Americana.
Importantes atributos de infraestrutura como a
privatizao do aeroporto de Viracopos e ampliao
do nmero de faixas da Rodovia Bandeirantes
proporcionam a regio maior mobilidade impulsio-
nando o mercado imobilirio local./ This edition we
expanded our analysis to the entire Campinas
Metropolitan Area, which added 6 municipalities, for
a total of 47 projects, PSV of R$2.3 billion, 125
towers and 7,386 units, divided into 41 vertical
residential projects (88%), 3 Offce Suite (6%) and 3
hotel (6%) projects. The CMA is undoubtedly
exceptional for its high potential among all regions in
the Interior of So Paulo state, posting growth of
78% in PSV launched from 2012 (using comparable
base of municipalities). This growth was mainly due
to the release of project approvals that had
remained limited in the region for the past few years.
The prospects for growth in PSV launched in
Campinas remains strong, mainly due to launches in
the Centro, Cambu, Taquaral and So Bernardo
value zone, as well as the continued launches
throughout the entire metro area in cities such as
Sumar, Paulnia, Valinhos and Americana.
Important infrastructure projects, such as the
privatization of Viracopos Airport and the lane
expansion on Bandeirantes Highway, have improved
mobility in the region and helped drive the local real
estate market.
Hotel/ Hotel
Total/ Total
TORRES/ TOWERS
Hotel/ Hotel
Total/ Total
UNIDADES LANADAS/
UNITS LAUNCHED
Hotel/ Hotel
Total/ Total
Hotel/ Hotel
Total/ Total
VGV LANADO (R$)/
Hotel/ Hotel
Total/ Total
Hotel/ Hotel
Total/ Total
PREOS/ PRICES
Hotel/ Hotel
Total/ Total
2
(R$)
Hotel/ Hotel
Total/ Total
Popular/ Low income
Mdio/ Middle income
Alto/ Upper income
Altssimo/
High upper income
41 (88%)
3 (6%)
3 (6%)
47
118 (95%)
4 (3%)
3 (2%)
125
6.246 (85%)
518 (7%)
622 (8%)
7.386
152
173
207
157
2,0 bi (86%)
139 mi (6%)
184 mi (8%)
2,3 bi
49 mi
46 mi
61 mi
50 mi
323 mil
292 mil
296 mil
309 mil
4.700/m
7.700/m
13.120/m
5.080/m
At 199 mil
200 mil a 399 mil
400 mil a 699 mil
700 mil a 1,49 mil
Em 2013 a amostra passou a incluir toda a regio metropolitana de Campinas./ In 2013 sample
includes the entire Campinas Metro Area.
CAMPINAS
1
/SP
TYPE OF PROJECT
NMERO DE
EMPREENDIMENTOS/
NO. OF PROJECTS
TORRES/
TOWERS
UNIDADES LANADAS/
UNITS LAUNCHED
VGV (MM)/
PSV (M)
PREO M
2

MEDIANO/
MEDIAN PRICE/M
HOTEL/ HOTEL 3 3 622 R$ 184 R$ 13.120
COMERCIAL/ OFFICE SUITE 3 4 518 R$ 139 R$ 7.700
TOTAL/ TOTAL 47 125 7.386 R$ 2.339 R$ 5.080
MUNICPIO/
CITY
NMERO DE
EMPREENDIMENTOS/
NO. OF PROJECTS
TORRES/
TOWERS
UNIDADES LANADAS/
UNITS LAUNCHED
VGV (MM)/
PSV (M)
%VGV/
%PSV
CAMPINAS 19 30 3.068 R$ 1.279 55%
SUMAR 7 44 1.854 R$ 308 13%
PAULNIA 4 11 642 R$ 247 11%
VALINHOS 4 12 732 R$ 179 8%
HORTOLNDIA 3 5 344 R$ 98 4%
VINHEDO 3 12 216 R$ 78 3%
INDAIATUBA 3 3 112 R$ 58 2%
AMERICANA 2 5 236 R$ 55 2%
MONTE MOR 1 1 102 R$ 25 1%
ITATIBA 1 2 80 R$ 14 1%
TOTAL/ TOTAL 47 125 7.386 R$ 2.339 100%
DADOS GERAIS POR ZONA DE VALOR DE APARTAMENTOS LANADOS EM CAMPINAS/ OVERVIEW ON VERTICAL
RESIDENTIAL PROJECTS LAUNCHED IN THE CITY OF CAMPINAS BY VALUE ZONE
ZONA DE VALOR/
VALUE ZONE
NMERO DE
EMPREENDIMENTOS/
NO. OF PROJECTS
TORRES/
TOWERS
UNIDADES
LANADAS/
UNITS LAUNCHED
VGV (MM)/
PSV (M)
%VGV/
%PSV
TQUETE
MEDIANO(MIL)/
MEDIAN TICKET (K)
PREO M
2

MEDIANO /
MEDIAN PRICE/ M
CENTRO/CAMBUI 4 4 562 R$ 331 32% R$ 562 R$ 8.190
TAQUARAL 2 3 212 R$ 170 17% R$ 702 R$ 7.660
MANSES SANTO ANTONIO 2 4 308 R$ 148 14% R$ 502 R$ 6.030
SO BERNARDO 2 3 390 R$ 119 12% R$ 306 R$ 5.040
PARQUE PRADO 1 5 206 R$ 87 8% R$ 436 R$ 5.430
CHAPARO 2 2 120 R$ 66 6% R$ 440 R$ 5.760
JARDIM BONFIM 1 2 148 R$ 58 6% R$ 374 R$ 5.440
JARDIM BOM SUCESSO 1 2 248 R$ 51 5% R$ 211 R$ 4.240
TOTAL/ TOTAL 15 25 2.194 R$ 1.030 100% R$ 439 R$ 6.430
ANURIO DO MERCADO
As anlises desta pgina retratam os apartamentos lanados na Regio Metropolitana de Campinas em 2013
privativa:/ The analyses on this page cover apartments launched in the Campinas Metro Area in 2013 (6,246
1
st
Q 2
nd
Q 3
rd
Q 4
th
Q
POPULAR
LOW INCOME
ECONMICO
LOWER MIDDLE
INCOME
MDIO
MIDDLE
INCOME
ALTO
UPPER
INCOME
24%
1,52
52%
3,22
19%
1,21
5%
0,30
22%
1,42
18%
1,12
21%
1,30
39%
2,42
4%
0,24
60%
3,68
35%
2,11
1%
0,05
0%
0,00
31%
1,87
36%
2,18
20%
1,23
11%
0,68
1%
0,04
0%
0,03
1%
0,05
UNIDADES LANADAS
POR DORMITRIO (MIL)
1
1
1
1
30 a/
to 39
40 a/
to 49
50 a/
to 69
70 a/
to 89
90 a/
to 109
110 a/
to 129
130 a/
to 149
170 a/
to 199
m
2
CAMPINAS/SP
0 e/
and 1
2 3 4
ou mais/
or more
O preo mediano dos apartamentos na Regio Metropolitana de Campinas R$ 4.700/m. Veja grfico de preos
m por n de dormitrios e municpio:./ The median price of apartments in the Campinas Metro Area is R$ 4,700/m.
PREO M
2
1

MUNICPIO
CITY
PREO M
2
MEDIANO/
MEDIAN PRICE/ M
CAMPINAS R$ 6.430
VALINHOS R$ 4.710
INDAIATUBA R$ 4.660
PAULNIA R$ 4.620
VINHEDO R$ 3.870
AMERICANA R$ 3.840
HORTOLNDIA R$ 3.670
MONTE MOR R$ 3.500
SUMAR R$ 3.500
ITATIBA R$ 3.140
PREO/ PRICE
R$ 6.720
R$ 4.240
R$ 5.120
R$ 7.820
PREO M
2
MEDIANO POR N
0
DORMITRIO
12
MEDIAN PRICE/M
2
12
0 e/
and 1
2 3 4
ou mais/
or more
ANURIO DO MERCADO
MUNICPIO/
CITY
NMERO DE
EMPREENDIMENTOS/
NO. OF PROJECTS
TORRES/
TOWERS
UNIDADES
LANADAS/
UNITS LAUNCHED
VGV (MM)/
PSV (M)
%VGV/
%PSV
TQUETE
MEDIANO(MIL)/
MEDIAN TICKET (K)
PREO M
2

MEDIANO /
MEDIAN PRICE/M
CAMPINAS 2 3 378 R$ 104 75% R$ 305 R$ 7.990
HORTOLNDIA 1 1 140 R$ 35 25% R$ 250 R$ 6.240
TOTAL/ TOTAL 3 4 518 R$ 139 100% R$ 292 R$ 7.700
MUNICPIO/
CITY
NMERO DE
EMPREENDIMENTOS/
NO. OF PROJECTS
TORRES/
TOWERS
UNIDADES
LANADAS/
UNITS LAUNCHED
VGV (MM)/
PSV (M)
%VGV/
%PSV
TQUETE
MEDIANO(MIL)/
MEDIAN TICKET (K)
PREO M
2

MEDIANO /
MEDIAN PRICE/M
CAMPINAS 2 2 496 R$ 145 79% R$ 292 R$ 15.930
VALINHOS 1 1 126 R$ 39 21% R$ 303 R$ 13.120
TOTAL/ TOTAL 3 3 622 R$ 184 100% R$ 296 R$ 13.120
Em 2013 foram lanados na Regio Metropolitana de Campinas 3 empreendimentos comerciais (6% do total
lanado), VGV R$ 139 mi, 4 torres e 518 unidades. O preo mediano R$ 7.700/m./ In 2013, 3 Office Suite
projects (6% of total launches) were launched in the Campinas Metro Area, with combined PSV of R$139 million, 4
towers and 518 units. The median price was R$7,700/m.
mediano R$ 13.120/m./ A total of 3 hotel projects were launched in the region, with combined PSV of R$ 184
HOTEL/ HOTEL
CAMPINAS/SP
REGIO METROPOLITANA DE CAMPINAS/ CAMPINAS METROPOLITAN AREA
PREO DO M
2
PRICE/M
2
PER PROJECT (R$)
10.000 19.550
8.000 9.999
7.000 7.999
6.000 6.999
4.000 5.999
3.000 3.999
ESTRUTURA URBANA/
URBAN STRUCTURE
TYPE OF PROJECT
COMERCIAL/
OFFICE SUITE
MUNICPIOS/ CITIES
CAMPINAS
2
2
2
BARO GERALDO
JARDIM
EULINA
PARQUE MONTREAL PARQUE DAS GUAS
JARDIM VIRACOPOS
VILA BELA
VISTA
JARDIM NOVO
MARACAN
NOVA
BANDEIRANTE
SO
BERNARDO
PARQUE JAMBEIRO
JARDIM SO
MARCOS
VILA
BRANDINA
TAQUARAL
MANSES SANTO
ANTNIO
SOUSAS
CHAPADO
JARDIM
BONFIM
JARDIM BOM
SUCESSO
JARDIM CAMPOS
ELISEOS PARQUE
PRADO
HORTOLNDIA
2
Com/ Offce Suite:
R$ 6.240/m
2
MONTE MOR
2
INDAIATUBA
2
SUMAR
2
AMERICANA
2
PAULNIA
2
VALINHOS
2
2
ITATIBA
2
VINHEDO
2
NOVA ODESSA
JAGUARINA
HOTEL/
HOTEL
ANURIO DO MERCADO
CURITIBA/PR
LANAMENTOS 2013
2013 LAUNCHINGS
95
torres/ towers
53
empreendimentos/
projects
5.703
unidades/units
5.000
7.170
2,1
bilhes de reais/
billion of reais
VGV/PSV (R$)
PREO M
2
MEDIANO (R$)
median price/m
2
(R$)
IDH/ HDI 0,823 (10)
ANURIO DO MERCADO
CURITIBA/PR
Em 2013 foram lanados 53 empreendimentos,
VGV R$ 2,1 bi, 95 torres e 5.703 unidades.
Quanto aos empreendimentos, 77% so
residenciais verticais (41) e 23% comerciais (12).
Curitiba apresentou estabilidade no VGV em
relao a 2012, refexo ainda do ajuste que a
cidade vem sofrendo para diminuir os estoques.
Sendo o terceiro maior mercado em nmero de
lanamentos comerciais no Brasil em 2013, 12
empreendimentos ao todo, Curitiba consolida-se
como o quarto maior PIB do pas. As regies que
mais receberam lanamentos esto no eixo que
liga Boa Vista ao Batel, passando pelo Cabral e
Centro. Regies mais tradicionais e que so mais
desejadas dadas suas infraestruturas consolida-
das. Com relao a tipologia das unidades, aps
elevado nmero de apartamentos compactos
lanados nos anos anteriores e o consequente
aumento do estoque, o foco para 2014 ser em
unidades com 2 e 3 dormitrios com participao
relevante tambm para 4 dormitrios. A confrma-
o da Copa do Mundo trouxe uma maior
expectativa e confana para a cidade de um
modo geral e isso ser refetido no mercado
imobilirio./ In 2013, 53 projects were launched
with combined PSV of R$2.1 billion, 95 towers
and 5,703 units. Of the projects launched, 77%
were vertical residential (41) and 23% were Offce
Suite (12). PSV launched in Curitiba was stable
compared to 2012, still refecting the adjustments
to reduce inventories in the city. Representing the
third largest market for Offce Suite launches in
Brazil in 2013, with a total of 12 projects, Curitiba
ranks fourth in the country in terms of GDP. The
regions accounting for the highest number of
launches were those located in the corridor
between Boa Vista and Batel, which includes the
Cabral and Center districts. These are the most
traditional and sought after regions due to their
well consolidated infrastructure. In terms of the
type of units, after a large number of compact
apartments were launched in previous years and
the resulting increase in inventory, the focus in
2014 will be on 2- and 3-bedroom units, with a
signifcant share of 4-bedroom apartments as well.
The confrmation of the Curitiba as a host city for
the World Cup has also increased expectations
and confdence in the city, which should refect on
the real estate market.
Total/ Total
TORRES/ TOWERS
Total/ Total
UNIDADES LANADAS/
UNITS LAUNCHED
Total/ Total
Total/ Total
VGV LANADO (R$)/
Total/ Total
Total/ Total
PREOS/ PRICES
Total/ Total
2
(R$)
Total/ Total
Popular/ Low income
Mdio/ Middle income
Alto/ Upper income
Altssimo/
High upper income
41 (77%)
12 (23%)
53
83 (87%)
12 (13%)
95

3.815 (67%)
1.888 (33%)
5.703
93
157
108
1,5 bi (70%)
645 mi (30%)
2,1 bi
36 mi
54 mi
40 mi
299 mil
293 mil
296 mil
5.000/m
7.170/m
5.810/m
At 169 mil
170 mil a 349 mil
350 mil a 699 mil
TYPE OF PROJECT
NMERO DE
EMPREENDIMENTOS/
NO. OF PROJECTS
TORRES/
TOWERS
UNIDADES
LANADAS/
UNITS LAUNCHED
VGV (MM)
PSV (M)
PREO M
2

MEDIANO/
MEDIAN PRICE/M
TOTAL/ TOTAL 53 95 5.703 R$ 2.116 R$ 5.810
MUNICPIO
CITY
NMERODE
EMPREENDIMENTOS/
NO. OF PROJECTS
TORRES/
TOWERS
UNIDADES
LANADAS/
UNITS LAUNCHED
VGV (MM)/
PSV (M)
%VGV/
%PSV
CURITIBA 53 95 5.703 2.116 100%
DADOS GERAIS POR ZONA DE VALOR DE APARTAMENTOS LANADOS EM CURITIBA/
OVERVIEW ON VERTICAL RESIDENTIAL PROJECTS LAUNCHED IN THE CITY OF CURITIBA BY VALUE ZONE
ZONA DE VALOR/
VALUE ZONE
NMERODE
EMPREENDIMENTOS/
NO. OF PROJECTS
TORRES/
TOWERS
UNIDADES
LANADAS/
UNITS LAUNCHED
VGV (MM)
PSV (M)
%VGV/
%PSV
TQUETE
MEDIANO(MIL)/
MEDIAN TICKET (K)
PREO M
2

MEDIANO/
MEDIAN PRICE/ M
BATEL 7 11 384 R$ 355 24% R$ 577 R$ 7.500
CABRAL 8 9 477 R$ 222 15% R$ 364 R$ 5.920
CENTRO 4 5 796 R$ 202 14% R$ 272 R$ 6.700
ECOVILLE 2 6 137 R$ 164 11% R$ 1.105 R$ 6.610
BAIRRO ALTO 1 6 552 R$ 110 8% R$ 185 R$ 3.990
PORTO 5 6 179 R$ 74 5% R$ 382 R$ 4.220
GUARA 1 3 186 R$ 55 4% R$ 302 R$ 4.170
ALTO DA XV 1 1 28 R$ 47 3% R$ 1.614 R$ 9.470
XAXIM 1 16 256 R$ 42 3% R$ 170 R$ 2.890
CAJURU 1 2 168 R$ 40 3% R$ 244 R$ 3.870
BOA VISTA 2 4 108 R$ 36 2% R$ 275 R$ 4.290
SANTA FELICIDADE 2 4 102 R$ 35 2% R$ 299 R$ 3.910
BACACHERI 2 2 83 R$ 26 2% R$ 304 R$ 4.470
UBERABA 1 4 120 R$ 20 1% R$ 170 R$ 3.280
PINHEIRINHO 1 2 102 R$ 20 1% R$ 190 R$ 3.880
REBOUAS 1 1 105 R$ 15 1% R$ 144 R$ 5.490
BOQUEIRO 1 1 32 R$ 8 1% R$ 252 R$ 4.490
TOTAL/ TOTAL 41 83 3.815 R$ 1.471 100% R$ 299 R$ 5.000
ANURIO DO MERCADO
CURITIBA/PR
As anlises desta pgina retratam os apartamentos lanados em Curitiba em 2013 (3.815 apartamentos). Veja
grficos de unidades lanadas por segmento, trimestre, n de dormitrios e rea privativa:/ The analyses on this page
cover apartments launched in Curitiba in 2013 (3,815 apartments). See the charts on units launched by segment, quarter,
number of bedrooms and private useful area:
1
st
Q 2
nd
Q 3
rd
Q 4
th
Q
15%
0,57
55%
2,09
18%
0,68 11%
0,43
1%
0,05
25%
0,94
30%
1,15
18%
0,71
27%
1,02
31%
1,12
37%
1,35
28%
1,02
4%
0,16
13%
0,47
7%
0,26
16%
0,58
35%
1,26
13%
0,48
4%
0,15
6%
0,20
4%
0,13 0%
0,02
1%
0,05
1%
0,05
UNIDADES LANADAS
POR DORMITRIO (MIL)
1
1
1
1
at/ up
to 29
30 a/
to 39
40 a/
to 49
50 a/
to 69
70 a/
to 89
90 a/
to 109
110 a/
to 129
130 a/
to 149
150 a/
to 169
170 a/
to 199
200 a/
to 249
m
2
0 e/
and 1
2 3 4
ou mais/
or more
POPULAR
LOW INCOME
ECONMICO
LOWER MIDDLE
INCOME
MDIO
MIDDLE
INCOME
ALTO
UPPER
INCOME
ALTSSIMO
HIGH UPPER
INCOME
O preo mediano dos apartamentos em Curitiba R$ 5.000/m. Veja grfico de preos m por n de dormitrios
e municpio:/ The median price of apartments in Curitiba is R$ 5,000/m.
PREO M
2
1

MUNICPIO
CITY
PREO M
2
MEDIANO/
MEDIAN PRICE/M
CURITIBA R$ 5.000
PREO/ PRICE
1. Somente unidades tipo. 2. Mnimo de 2 tipologias para cada cruzamento./ 1. Only these unit types. Minimum of 2 typologies for each cross-referenced data.
R$ 5.920
R$ 4.530
R$ 4.810
R$ 6.560
PREO M
2
MEDIANO POR N
0
DORMITRIO
12
MEDIAN PRICE/M
2
12
0 e/
and 1
2 3 4
ou mais/
or more
ANURIO DO MERCADO
CURITIBA/PR
Em 2013 foram lanados em Curitiba 12 empreendimentos comerciais (23% do total lanado), VGV R$ 645 mi, 12
torres e 1.888 unidades. O preo mediano R$ 7.170/m./ In 2013, 12 Office Suite projects (23% of total launches)
were launched in Curitiba, with combined PSV of R$645 million, 12 towers and 1,888 units. The median price was
R$7,170/m.
ZONA DE VALOR
VALUE ZONE
NMERODE
EMPREENDIMENTOS/
NO. OF PROJECTS
TORRES/
TOWERS
UNIDADES
LANADAS/
UNITS LAUNCHED
VGV (MM)/
PSV (M)
%VGV/
%PSV
TQUETE
MEDIANO(MIL)/
MEDIAN TICKET (K)
PREO M
2

MEDIANO/
MEDIAN PRICE/ M
CURITIBA 12 12 1.888 R$ 645 100% R$ 293 R$ 7.170
COMERCIAIS/ OFFICE SUITES
CURITIBA
PREO DO M
2
PRICE/M
2
PER PROJECT (R$)
9.000 15.160
7.000 8.999
6.000 6.999
5.000 5.999
4.000 4.999
2.300 3.999
ESTRUTURA URBANA/
URBAN STRUCTURE
TYPE OF PROJECT
COMERCIAL/
OFFICE SUITE
MUNICPIOS/ CITIES
MERCS
PILARZINHO
BARREIRINHA
SANTA FELICIDADE
CAMPO COMPRIDO
ECOVILLE
REBOUAS
JARDIN DAS AMRICAS
BAIRRO ALTO
CENTRO
CRISTO REI
JARDIM SOCIAL
ALTO DA XV
CABRAL
CHAMPAGNAT
ECOVILLE
BATEL
PORTO
GUARA
CIC
UMBAR
STIO CERCADO
PINHEIRINHO
XAXIM
BOQUEIRO
UBERABA
CAJURU
TARUM
BACACHERI
BOA VISTA
CAMPO
MAGRO
COLOMBO
PINHAIS
SO JOS DOS PINHAIS
ARAUCRIA
CAMPO LARGO
CURITIBA
2
2
ANURIO DO MERCADO
DISTRITO FEDERAL/DF
FEDERAL DISTRICT/FD
28
torres/towers
21
empreendimentos/
projects
3.002
unidades/units
6.080
13.820
15.760
hotel/ hotel
LANAMENTOS 2013
2013 LAUNCHINGS
1,6
bilho de reais/
billion of reais
VGV/PSV (R$)
PREO M
2
MEDIANO

(R$)
median price/m
2
(R$)
IDH/ HDI 0,824 (9)
ANURIO DO MERCADO
Em 2013 foram lanados no Distrito Federal 21 empreendi-
mentos, VGV R$ 1,6 bi, 28 torres e 3.002 unidades. Quanto
aos empreendimentos, 67% so residenciais verticais (14),
29% comerciais (6) e 5% hotis (1). Em 2014, importantes
fatores sugerem a retomada do Distrito Federal, impulsiona-
do pela considervel reduo de estoque ocorrida em 2013
e a positividade histrica obervada para o mercado do DF
em anos de eleies e Copa do Mundo (2006 e 2010). O
Noroeste aponta como um dos maiores vetores de
crescimento em funo do trmino das obras deinfraestru-
turada 1 etapa do Bairro e inaugurao do Parque Burle
Marx em Junho e Dezembro, respectivamente de acordo
com o termo de compromisso assinado pelo Governo.
Ainda, a realizao das licitaes da Terracap, que entre
Dez/13 e Fev/14 j venderam 66 das 70 projees
residenciais licitadas, remetem ao Noroeste a manuteno
do potencial de lanamentos nos prximos anos. As
cidades satlites Taguatinga, Ceilndia e Samambaia sero
benefciadas pela entrega do novo Centro Administrativo do
Governo do DF localizado nesta regio, prevista para o
primeiro semestre de 2014. Sero 17 Secretarias, 15 mil
funcionrios pblicos diretos e mais 20 mil indiretos que
circularo diariamente no local. Esta movimentao ir
proporcionar gerao de novos negcios e consequente-
mente grande desenvolvimento do mercado imobilirio
local./ In 2013, 21 projects were launched in the Federal
District, with PSV of R$1.6 billion, 28 towers and 3,002 units.
Of the projects launched, 67% were vertical residential (14),
29% were Offce Suite (6) and 5% hotels (1). In 2014, the
Federal District is expected to resume growth driven by
important factors, such as the substantial reduction in
inventories during 2013, the citys historical growth during
years with presidential elections (2006 and 2010) and the
World Cup. The Noroeste is expected to be one of the main
growth drivers due to the conclusion of the frst phase of
infrastructure works in Bairro and the inauguration of the
Burle Marx Park in June and December, respectively, in
accordance with the term of commitment signed by the
Government. Moreover, the bidding process for Terracap,
which between Dec/13 and Feb/14 sold 66 of the 70
residential lots included in the process, should help the
Noroeste support growth in launches over the coming years.
The satellite cities of Taguatinga, Ceilndia and Samambaia
should beneft from the conclusion of the citys new
Administrative Center located in the region, which is
expected to start operations in the frst half of 2014. The
center will house 17 Secretariats, 15,000 direct civil servants
and another 20,000 indirect workers who will circulate on the
site on a daily basis. This development will support new
business opportunities and consequently strong develop-
ment in the local real estate market.
DISTRITO FEDERAL/DF
FEDERAL DISTRICT/FD
Hotel/ Hotel
Total/ Total
TORRES/ TOWERS
Hotel/ Hotel
Total/ Total
UNIDADES LANADAS/
UNITS LAUNCHED
Hotel/ Hotel
Total/ Total
Hotel/ Hotel
Total/ Total
VGV LANADO (R$)/
Hotel/ Hotel
Total/ Total
Hotel/ Hotel
Total/ Total
PREOS/ PRICES
Hotel/ Hotel
Total/ Total
2
(R$)
Hotel/ Hotel
Total/ Total
Segmentao defnida de acordo com a localizao
do empreendimento./ Segmentation determined
according to the location of the project.
14(67%)
6 (29%)
1 (5%)
21
15 (54%)
12 (43%)
1 (3%)
28
1.318 (44%)
1.420 (47%)
264 (9%)
3.002
94
237
264
143
895 mi (55%)
633 mi (39%)
103 mi (6%)
1,6 bi
64 mi
105 mi
103 mi
78 mi
410 mil
617 mil
405 mil
470 mil
6.080/m
13.820/m
15.760/m
10.100/m
TYPE OF PROJECT
NMERO DE
EMPREENDIMENTOS/
NO. OF PROJECTS
TORRES/
TOWERS
UNIDADES LANADAS/
UNITS LAUNCHED
VGV (MM)/
PSV (M)
PREO M
2

MEDIANO)/
MEDIAN PRICE/M
RESID. VERTICAL/ RESID. VERTICAL 14 15 1.318 R$ 895 R$ 6.080
HOTEL/ HOTEL 1 1 264 R$ 103 R$ 15.760
TOTAL/ TOTAL 21 28 3.002 R$ 1.630 R$ 10.100
DADOS GERAIS POR ZONA DE VALOR DE APARTAMENTOS LANADOS NO PLANO PILOTO/
OVERVIEW ON VERTICAL RESIDENTIAL LAUNCHED IN PLANO PILOTO BY VALUE ZONE
ZONA DE VALOR/
VALUE ZONE
NMERO DE
EMPREENDIMENTOS/
NO. OF PROJECTS
TORRES/
TOWERS
UNIDADES
LANADAS/
UNITS LAUNCHED
VGV (MM)
PSV (M)
%VGV
%PSV
TQUETE
MEDIANO(MIL)/
MEDIAN TICKET (K)
PREO M
2

MEDIANO
MEDIAN PRICE/ M
NOROESTE 4 4 312 R$ 418 75% R$ 1.089 R$ 10.810
ASA SUL 1 1 36 R$ 139 25% R$ 3.357 R$ 17.270
TOTAL/ TOTAL 5 5 348 R$ 557 100% R$ 1.207 R$ 10.980
MUNICPIO/ CITY
NMERO DE
EMPREENDIMENTOS/
NO. OF PROJECTS
TORRES/
TOWERS
UNIDADES LANADAS/
UNITS LAUNCHED
VGV (MM)/
PSV (M)
%VGV/
PSV %
PLANO PILOTO 11 17 2.020 R$ 1.280 78%
GUAS CLARAS 4 5 380 R$ 208 13%
SAMAMBAIA 4 4 434 R$ 91 6%
TAGUATINGA 1 1 96 R$ 27 2%
RIACHO FUNDO 1 1 72 R$ 24 1%
TOTAL/ TOTAL 21 28 3.002 R$ 1.630 100%
ANURIO DO MERCADO
As anlises desta pgina retratam os apartamentos lanados no Distrito Federal no ano de 2013 (1.318
apartamentos). Veja grficos de unidades lanadas por segmento, trimestre, n de dormitrios e rea privativa:/
The analyses on this page cover apartments launched in the Federal District in 2013 (1,318 apartments). See the
charts on units launched by segment, quarter, number of bedrooms and private useful area:
1
st
Q 2
nd
Q 3
rd
Q 4
th
Q
ECONMICO
LOWER MIDDLE
INCOME
MDIO
MIDDLE
INCOME
ALTO
UPPER
INCOME
ALTSSIMO
UPPER HIGH
INCOME
33%
0,43
33%
0,44
17%
0,22
17%
0,23
13%
0,17
45%
0,60
13%
0,17
29%
0,39
14%
0,17
58%
0,72
15%
0,19
13%
0,17
7%
0,09
16%
0,20
34%
0,42
15%
0,19
9%
0,11
2%
0,02
5%
0,07
8%
0,10
2%
0,03
2%
0,02
UNIDADES LANADAS
POR DORMITRIO (MIL)
1
1
1
1
30 a/
to 39
40 a/
to 49
50 a/
to 69
70 a/
to 89
90 a/
to 109
110 a/
to 129
130 a/
to 149
150 a/
to 169
200 a/
to 249
300 ou
mais/
or more
m
2
0 e/
and 1
2 3 4
ou mais/
or more
DISTRITO FEDERAL/DF
FEDERAL DISTRICT/FD
O preo mediano dos apartamentos no Distrito Federal R$ 6.080/m. Veja grfico de preos m por n de
dormitrios e municpio:/ The median price of apartments in the Federal District is R$ 6,080/m.
PREO M
2
1

MUNICPIO/
CITY
PREO M
2
MEDIANO/
MEDIAN PRICE/M
PLANO PILOTO R$ 10.980
GUAS CLARAS R$ 6.240
TAGUATINGA R$ 5.200
RIACHO FUNDO R$ 5.080
SAMAMBAIA R$ 4.150
PREO/ PRICE
R$ 4.570
R$ 5.140
R$ 8.010
R$ 11.290
PREO M
2
MEDIANO POR N
0
DORMITRIO
12
MEDIAN PRICE/M
2
12
0 e/
and 1
2 3 4
ou mais/
or more
ANURIO DO MERCADO
VICENTE PIRES
CEILNDIA
NCLEO BANDEIRANTE
LAGO SUL
LAGO NORTE
NOROESTE
ASA NORTE
CRUZEIRO
GUAR
SUDOESTE
VARJO
RIACHO FUNDO
2
PLANO PILOTO
Res/ Res: R$ 10.980/m
2
Hotel/Hotel: R$ 15.760/m
2
SAMAMBAIA
2
GUAS CLARAS
2
Quanto a hotis, 1 empreendimento foi lanado, VGV R$ 103 milhes, 1 torre e 264 unidades. O preo mediano
R$ 15.760/m./ A single hotel project was launched in the region, with PSV of R$ 103 million, 1 tower and 264 units. The median
price was R$15,760/m.
Em 2013 foram lanados no Distrito Federal, 6 empreendimentos comerciais (29% do total lanado), VGV R$ 633 mi, 12 torres
e 1.420 unidades. O preo mediano R$ 13.820/m./ In 2013, 6 Office Suite projects (29% of total launches) were launched in
the Federal District, with combined PSV of R$633 million, 12 towers and 1,420 units. The median price was R$13,820/m.
MUNICPIO/
CITY
NMERO DE
EMPREENDIMENTOS/
NO. OF PROJECTS
TORRES/
TOWERS
UNIDADES
LANADAS/
UNITS LAUNCHED
VGV (MM)
PSV (M)
%VGV
%PSV
TQUETE
MEDIANO(MIL)/
MEDIAN TICKET (K)
PREO M
2

MEDIANO
MEDIAN PRICE/ M
DF/ FD 6 12 1.420 633 100% R$ 617 R$ 13.820
MUNICPIO/
CITY
NMERO DE
EMPREENDIMENTOS/
NO. OF PROJECTS
TORRES/
TOWERS
UNIDADES
LANADAS/
UNITS LAUNCHED
VGV (MM)
PSV (M)
%VGV
%PSV
TQUETE
MEDIANO(MIL)/
MEDIAN TICKET (K)
PREO M
2

MEDIANO
MEDIAN PRICE/M
DF/ FD 1 1 264 R$ 103 100% R$ 405 R$ 15.760
HOTEL/ HOTEL
DISTRITO FEDERAL/DF
FEDERAL DISTRICT/FD
DISTRITO FEDERAL/ FEDERAL DISTRICT
PREO DO M
2
PRICE/M
2
PER PROJECT (R$)
13.000 17.270
11.000 12.999
9.000 10.999
7.000 8.999
6.000 6.999
3.900 5.999
ESTRUTURA URBANA/
URBAN STRUCTURE
TYPE OF PROJECT
COMERCIAL/
OFFICE SUITE
HOTEL/HOTEL
CIDADES SATLITES/ SATELLITE CITIES
MUNICPIOS/ CITIES
TAGUATINGA
2
DISTRITO FEDERAL
2
2
Hotel/Hotel: R$ 15.760/m
2
ANURIO DO MERCADO
VILA VELHA, SERRA, CARIACICA E/ AND
VITRIA/ES
92
torres/ towers
53
empreendimentos/
projects
5.705
unidades/ units
4.470
7.030
10.330
hotel/ hotel
LANAMENTOS 2013
2013 LAUNCHINGS
1,6
bilho de reais/
billion of reais
VGV/PSV (R$)
PREO M
2
MEDIANO (R$)
median price/m
2
(R$)
VITRIA
IDH/ HDI 0,845 (4)
ANURIO DO MERCADO
VILA VELHA, SERRA , CARIACICA E/ AND
VITRIA/ES
Em 2013 foram lanados em Vitria, Vila
Velha, Serra e Cariacica 53 empreendimentos,
residenciais verticais (43), 15% comerciais (8) e
4% hotis (2). A regio apresenta momento de
equilbrio entre oferta e demanda onde os
volumes lanados em 2013, em empreendi-
mentos, VGV e unidades apresentaram leves
crescimentos em relao ao ano anterior. Vila
Velha e Vitria representaram 80% dos
lanamentos da regio e o aumento expressi-
vo de VGV lanado em Vitria se d exclusiva-
mente por lanamentos em regies mais
nobres com valor mediano de 9.420/m, como
a Praia do Canto. Serra apresentou aumento
moderado de lanamentos (8 produtos, ante 6
em 2012) e Cariacica apresentou expressivo
aumento com 5 empreendimentos lanados
(ante 1 em 2012)./ In 2013, 53 projects were
launched in Vitria, Vila Velha, Serra and
Cariacica with combined PSV of R$1.6 billion,
92 towers and 5,705 units. Of the projects
launched, 81% were vertical residential (43),
15% were Offce Suite (8) and 4% hotels (2).
The region currently features a balance
between supply and demand, with slight
growth in volumes, projects, PSV and units
launched in 2013 compared to the prior year.
Vila Velha and Vitria accounted for 80% of
launches in the region. The substantial growth
of PSV launched in Vitria is due exclusively to
launches in higher-income regions, which have
median value of R$9,420/m, such as Praia do
Canto. Serra recorded moderate growth in
launches (8 products, compared to 6 in 2012),
while Cariacica recorded strong growth with 5
projects launched (compared to 1 in 2012).
Hotel/ Hotel
Total/ Total
TORRES/ TOWERS
Hotel/ Hotel
Total/ Total
UNIDADES LANADAS/
UNITS LAUNCHED
Hotel/ Hotel
Total/ Total
Hotel/ Hotel
Total/ Total
VGV LANADO (R$)/
Hotel/ Hotel
Total/ Total
Hotel/ Hotel
Total/ Total
PREOS/ PRICES
Hotel/ Hotel
Total/ Total
2
(R$)
Hotel/ Hotel
Total/ Total
Popular/ Low income
Mdio/ Middle income
Alto/ Upper income
Altssimo/
High upper income
43 (81%)
8 (15%)
2 (4%)
53
81 (88%)
9 (10%)
2 (2%)
92
4.157 (73%)
1.283 (22%)
265 (5%)
5.705
97
160
133
108
1,2 bi (74%)
382 mi (23%)
48 mi (3%)
1,6 bi
28 mi
48 mi
24 mi
31 mi
304 mil
284 mil
180 mil
293 mil
4.470/m
7.030/m
10.330/m
4.700/m
At 99 mil
100 mil a 249 mil
250 mil a 499 mil
500 mil a 999 mil
EMPREENDIMENTO/
TYPE OF PROJECT
NMERO DE
EMPREENDIMENTO/
NO. OF PROJECTS
TORRES/
TOWERS
UNIDADES LANADAS/
UNITS LAUNCHED
VGV (MM)/
PSV (M)
PREO M2
MEDIANO/
MEDIAN PRICE/M
HOTEL/ HOTEL 2 2 265 R$ 48 R$ 10.330
TOTAL/ TOTAL 53 92 5.705 R$ 1.627 R$ 4.700
MUNICPIO
CITY
NMERO DE
EMPREENDIMENTO/
NO. OF PROJECTS
TORRES/
TOWERS
UNIDADES LANADAS/
UNITS LAUNCHED
VGV (MM)/
PSV (M)
%VGV/
%PSV
VILA VELHA 22 33 2.034 R$ 648 40%
VITRIA 18 23 1.275 R$ 643 40%
CARIACICA 5 19 1.229 R$ 185 11%
SERRA 8 17 1.167 R$ 151 9%
TOTAL/ TOTAL 53 92 5.705 R$ 1.627 100%
DADOS GERAIS POR BAIRRO DE APARTAMENTOS LANADOS EM VILA VELHA/ OVERVIEW ON VERTICAL RESIDENTIAL
PROJECTS LAUNCHED IN THE CITY OF VILA VELHA BY NEIGHBORHOOD
BAIRRO/
NEIGHBORHOOD
NMERO DE
EMPREENDIMENTO/
NO. OF PROJECTS
TORRES/
TOWERS
UNIDADES
LANADAS/
UNITS LAUNCHED
VGV (MM)/
PSV (M)
%VGV/
%PSV
TQUETE
MEDIANO(MIL)/
MEDIAN TICKET (K)
PREO M2
MEDIANO/
MEDIAN PRICE/M
PRAIA DE ITAPARICA 5 6 410 R$ 201 42% R$ 315 R$ 4.230
PRAIA DA COSTA 4 4 222 R$ 103 21% R$ 423 R$ 4.660
ITAPU 4 4 254 R$ 74 16% R$ 286 R$ 4.790
SANTA PAULA II 1 11 176 R$ 29 6% R$ 165 R$ 2.940
COQUEIRAL DE ITAPARICA 1 1 104 R$ 28 6% R$ 267 R$ 4.180
JARDIM GUADALAJARA 1 1 160 R$ 21 4% R$ 133 R$ 2.500
CRISTVO COLOMBO 1 1 80 R$ 13 3% R$ 157 R$ 3.070
JOCKEY DE ITAPARICA 1 1 50 R$ 11 2% R$ 214 R$ 3.540
TOTAL/ TOTAL 18 29 1.456 R$ 479 100% R$ 299 R$ 4.310
DADOS GERAIS POR BAIRRO DE APARTAMENTOS LANADOS EM VITRIA/ OVERVIEW ON VERTICAL RESIDENTIAL
PROJECTS LAUNCHED IN THE CITY OF VITRIA BY NEIGHBORHOOD
BAIRRO/
NEIGHBORHOOD
NMERO DE
EMPREENDIMENTO/
NO. OF PROJECTS
TORRES/
TOWERS
UNIDADES
LANADAS/
UNITS LAUNCHED
VGV (MM)/
PSV (M)
%VGV/
%PSV
TQUETE
MEDIANO(MIL)/
MEDIAN TICKET (K)
PREO M2
MEDIANO/
MEDIAN PRICE/M
PRAIA DO CANTO 2 3 115 R$ 194 43% R$ 1.667 R$ 9.420
JARDIM CAMBU 6 9 361 R$ 132 30% R$ 293 R$ 4.700
BARRO VERMELHO 2 2 104 R$ 56 12% R$ 599 R$ 5.890
JARDIM DA PENHA 2 2 65 R$ 28 6% R$ 420 R$ 5.570
MONTE BELO 1 1 88 R$ 21 5% R$ 244 R$ 4.310
BENTO FERREIRA 1 1 42 R$ 18 4% R$ 450 R$ 5.420
TOTAL/ TOTAL 14 18 775 R$ 448 100% R$ 405 R$ 5.320
ANURIO DO MERCADO
As anlises desta pgina retratam os apartamentos lanados em Vitria, Vila Velha, Serra e Cariacica no ano de 2013 (4.157
apartamentos). Veja grfcos de unidades lanadas por segmento, trimestre, n de dormitrios e rea privativa:/ The analyses on
this page cover apartments launched in Vitria, Vila Velha, Serra and Cariacica in 2013 (4,157 apartments). See the charts on units
launched by segment, quarter, number of bedrooms and private useful area:
1
st
Q 2
nd
Q 3
rd
Q 4
th
Q
ECONMICO
LOWER MIDDLE
INCOME
MDIO
MIDDLE
INCOME
ALTO
UPPER
INCOME
ALTSSIMO
HIGH UPPER
INCOME
59%
2,44
33%
1,39
3%
0,12
5%
0,21
42%
1,75
26%
1,10
18%
0,75
14%
0,56
1%
0,02
74%
2,99
17%
0,70
8%
0,31 0%
0,01
44%
1,75
33%
1,30
12%
0,50
3%
0,11
2%
0,09
2%
0,10
2%
0,07
1%
0,05
0%
0,03
UNIDADES LANADAS
POR DORMITRIO (MIL)
1
1
1
1
30 a/
to 39
40 a/
to 49
50 a/
to 69
70 a/
to 89
90 a/
to 109
110 a/
to 129
130 a/
to 149
150 a/
to 169
170 a/
to 199
200 a/
to 249
m
2
VITRIA/ES
0 e/
and 1
2 3 4
ou mais/
or more
O preo mediano dos apartamentos em Vitria, Vila Velha, Serra e Cariacica R$ 4.470/m. Veja grfco de preos m
por n de dormitrios e municpio:/ The median price of apartments in Vitria. Vila Velha. Serra e Cariacica is R$ 4,470/m.
PREO M
2
1

MUNICPIO
CITY
PREO M
2
MEDIANO/
MEDIAN PRICE/M
VITRIA R$ 5.320
VILA VELHA R$ 4.310
SERRA R$ 2.880
CARIACICA R$ 2.580
PREO/ PRICE
R$ 2.730
R$ 4.000
R$ 4.420
R$ 7.920
PREO M
2
MEDIANO POR N
0
DORMITRIO
12
MEDIAN PRICE/M
2
12
Somente unidades tipo. Mnimo de 2 tipologias para cada cruzamento./
Only these unit types. Minimum of 2 typologies for each cross-referenced data.
0 e/
and 1
2 3 4
ou mais/
or more
ANURIO DO MERCADO
MUNICPIO/
CITY
NMERO DE
EMPREENDIMENTOS/
NO. OF PROJECTS
TORRES/
TOWERS
UNIDADES
LANADAS/
UNITS LAUNCHED
VGV (MM)/
PSV (M)
%VGV/
%PSV
TQUETE
MEDIANO(MIL)/
MEDIAN TICKET (K)
PREO M
2

MEDIANO/
MEDIAN PRICE/ M
VITRIA 1 1 135 R$ 26 54% R$ 192 R$ 11.710
VILA VELHA 1 1 130 R$ 22 46% R$ 169 R$ 8.950
TOTAL/ TOTAL 2 2 265 R$ 48 100% R$ 180 R$ 10.330
HOTEL Quanto a hotis, 2 empreendimentos foram lanados, VGV R$ 48 milhes, 2 torres e 265 unidades. O
preo mediano R$ 10.330/m./ A total of 2 hotel projects were launched in the region, with combined PSV of R$ 48
HOTEL/ HOTEL
MUNICPIO/
CITY
NMERO DE
EMPREENDIMENTOS/
NO. OF PROJECTS
TORRES/
TOWERS
UNIDADES
LANADAS/
UNITS LAUNCHED
VGV (MM)/
PSV (M)
%VGV/
%PSV
TQUETE
MEDIANO(MIL)/
MEDIAN TICKET (K)
PREO M
2

MEDIANO/
MEDIAN PRICE/ M
VITRIA 3 4 365 R$ 169 44% R$ 395 R$ 7.130
VILA VELHA 3 3 448 R$ 147 38% R$ 205 R$ 6.620
CARIACICA 1 1 308 R$ 48 13% R$ 155 R$ 6.330
SERRA 1 1 162 R$ 18 5% R$ 113 R$ 3.040
TOTAL/ TOTAL 8 9 1.283 R$ 382 100% R$ 284 R$ 7.030
Em 2013 foram lanados em Vitria, Vila Velha, Serra e Cariacica 8 empreendimentos comerciais (15% do total
lanado), VGV R$ 382 mi, 9 torres e 1.283 unidades. O preo mediano R$ 7.030/m./ In 2013, 8 Office Suite
projects (15% of total launches) were launched in Vitria, Vila Velha, Serra and Cariacica, with combined PSV of R$382
million, 9 towers and 1,283 units. The median price was R$7,030/m.
VITRIA/ES
VITRIA, VILA VELHA, CARIACICA E SERRA/ VITRIA, VILA VELHA, CARIACICA AND SERRA
PREO DO M
2
PRICE/M
2
PER PROJECT (R$)
8.000 11.700
6.000 7.999
5.000 5.999
4.000 4.999
3.000 3.999
2.200 2.999
ESTRUTURA URBANA/
URBAN STRUCTURE
TYPE OF PROJECT
COMERCIAL/
OFFICE SUITE
MUNICPIOS/ CITIES
SO MARCOS
NOVA ROSA DA PENHA II
PITANGA
JOS DE ANCHIEANCHIETA
TAQUARAS II
NOVA ZELNDIA
VALPARASO
VILA MARIA NIOBE
PRAIA DE CARAPEBUS
JARDIM CAMBURI
MATA DA PRAIA
JARDIM DA PENHA
SANTA LCIA
SANTA HELENA
PRAIA DA COSTA
PRAIA DE ITAPO
PRAIA DE ITAPARICA
NOVO MXICO
ATADE
COBILNDIA
PADRE GABRIEL
BUB
VILA NOVA
OPERRIO
TUCM
PORTO NOVO
NOVA CANA
NOVA ROSA DA PENHA I
BELA VISTA
ITANGU
CEASA
CENTRO
BENTO FERREIRA
MARIA ORITZ
JARDIM CARAPINA VILA PALESTINA
MANGUINHOS
JARDIM TROPICAL
CIVIT
SANTA LEOPOLDINA
VILA VELHA
2
2
2
VITRIA
2
2
2
SERRA
2
Com/ Offce Suite:
R$ 3.040/m
2
CARIACICA
2
Com/ Offce Suite:
R$ 6.330/m
2
HOTEL/
HOTEL
ANURIO DO MERCADO
LAURO DE FREITAS, CAMAARI E/ AND
SALVADOR/BA
50
torres/ towers
27
empreendimentos/
projects
2.592
unidades/units
5.580
6.420
LANAMENTOS 2013
2013 LAUNCHINGS
1,5
bilho de reais/
billion of reais
VGV/PSV (R$)
PREO MEDIANO M
2
(R$)
median price/m
2
(R$)
SALVADOR
IDH/ HDI 0,759 (383)
ANURIO DO MERCADO
SALVADOR/BA
Em 2013 foram lanados em Salvador, Lauro de
Freitas e Camaari 27 empreendimentos, VGV R$
1,5 bi, 50 torres e 2.592 unidades. Quanto aos
empreendimentos, 78% so residenciais verticais
(21) e 22% comerciais (6). A queda comparada
em relao 2012 deve-se a 2 fatores: alinhamento
por parte dos incorporadores para reduzir estoque
e mudana no Plano Diretor de Desenvolvimento
Urbano (PDDU) que impactou algumas regies e
lanamentos. Estes fatores tendem a fazer de
2014 um ano de estabilidade no mercado baiano,
com lanamentos em regies tradicionais (de
mdio e alto padro) e consolidadas como Graa
(Vitria) e Horto que apresentam boa liquidez./ In
2013, 27 projects were launched in Salvador,
Lauro de Freitas and Camaari with combined
PSV of R$1.5 billion, 50 towers and 2,592 units.
Of the projects launched, 78% were vertical
residential (21) and 22% were Offce Suite (6). The
decline compared to 2012 is due to two factors:
the coordinated move by developers to reduce
inventories and the change in the Urban
Development Master Plan (DUD) that impacted
certain regions and launches. These factors are
expected to result in stable growth in the Bahia
market for 2014, with launches concentrated in
traditional regions (middle to high income) and in
consolidated regions, such as Graa (Vitria) and
Horto, which are very liquid markets.
Total/ Total
TORRES/ TOWERS
Total/ Total
UNIDADES LANADAS/
UNITS LAUNCHED
Total/ Total
Total/ Total
VGV LANADO (R$)/
Total/ Total
Total/ Total
PREOS/ PRICES
Total/ Total
2
(R$)
Total/ Total
Popular/ Low income
Mdio/ Middle income
Alto/ Upper income
Altssimo/
High upper income
21 (78%)
6 (22%)
27
43 (86%)
7 (14%)
50
1.579 (61%)
1.013 (39%)
2.592
75
169
96
1,2 bi (80%)
307 mi (20%)
1,5 bi
58 mi
51 mi
56 mi
420 mil
246 mil
373 mil
5.580/m
6.420/m
5.670/m
At 199 mil
200 mil a 399 mil
400 mil a 699 mil
TYPE OF PROJECT
NMERO DE
EMPREENDIMENTOS/
NO. OF PROJECTS
TORRES/
TOWERS
UNIDADES LANADAS/
UNITS LAUNCHED
VGV (MM)/
PSV (M)
PREO M
2

MEDIANO/
MEDIAN PRICE/M
TOTAL/ TOTAL 27 50 2.592 R$ 1.521 R$ 5.670
MUNICPIO
CITY
NMERO DE
EMPREENDIMENTOS/
NO. OF PROJECTS
TORRES/
TOWERS
UNIDADES LANADAS/
UNITS LAUNCHED
VGV (MM)/
PSV (M)
%VGV/
%PSV
SALVADOR 23 25 1.872 R$ 1.414 93%
CAMAARI 2 23 512 R$ 61 4%
LAURO DE FREITAS 2 2 208 R$ 46 3%
TOTAL/ TOTAL 27 50 2.592 R$ 1.521 100%
DADOS GERAIS POR ZONA DE VALOR DE APARTAMENTOS LANADOS EM SALVADOR/ OVERVIEW ON VERTICAL
RESIDENTIAL PROJECTS LAUNCHED IN THE CITY OF SALVADOR BY VALUE ZONES
ZONA DE VALOR/
VALUE ZONE
NMERO DE
EMPREENDIMENTOS/
NO. OF PROJECTS
TORRES/
TOWERS
UNIDADES LANADAS/
UNITS LAUNCHED
VGV (MM)/
PSV (M)
%VGV/
%PSV
TQUETE
MEDIANO(MIL)/
MEDIAN TICKET (K)
PREO M
2

MEDIANO/
MEDIAN PRICE/ M
VITRIA 3 3 154 R$ 696 60% R$ 1.155 R$ 7.330
FEDERAO 3 4 165 R$ 151 13% R$ 548 R$ 5.540
ARMAO 4 4 227 R$ 87 7% R$ 365 R$ 5.430
PITUAU 2 2 173 R$ 69 6% R$ 395 R$ 4.340
RIO VERMELHO 2 2 164 R$ 56 5% R$ 372 R$ 6.240
PITUBA 2 2 68 R$ 47 4% R$ 669 R$ 6.410
ITAPU 1 1 56 R$ 19 2% R$ 355 R$ 5.340
BARRA 1 1 14 R$ 18 2% R$ 1.229 R$ 7.200
VILA LAURA 1 1 46 R$ 10 1% R$ 218 R$ 4.190
TOTAL/ TOTAL 19 20 1.067 R$ 1.154 100% R$ 428 R$ 5.640
ANURIO DO MERCADO
SALVADOR/BA
As anlises desta pgina retratam os apartamentos lanados em Salvador, Lauro de Freitas e Camaari em 2013
privativa:/ The analyses on this page cover apartments launched in Salvador, Lauro de Freitas and Camaari in 2013
(1,579 apartments). See the charts on units launched by segment, quarter, number of bedrooms and private useful area:
APARTAMENTO/ APARTMENTS
1
st
Q 2
nd
Q 3
rd
Q 4
th
Q
POPULAR
LOW INCOME
ECONMICO
LOWER MIDDLE
INCOME
MDIO
MIDDLE
INCOME
ALTO
UPPER
INCOME
ALTSSIMO
HIGH UPPER
INCOME
32%
0,51
30%
0,48
20%
0,32
9%
0,13
9%
0,14
27%
0,43
40%
0,63
25%
0,40
8%
0,12
45%
0,69
27%
0,42
15%
0,23
13%
0,19
31%
0,48
6%
0,09
12%
0,18
23%
0,36
13%
0,19
3%
0,04
4%
0,06
4%
0,06
4%
0,07
UNIDADES LANADAS
POR DORMITRIO (MIL)
1
1
1
1
30 a/
to 39
40 a/
to 49
50 a/
to 69
70 a/
to 89
90 a/
to 109
110 a/
to 129
170 a/
to 199
200 a/
to 249
300 ou
mais/
or more
m
2
0 e/
and 1
2 3 4
ou mais/
or more
O preo mediano dos apartamentos em Salvador, Lauro de Freitas e Camaari R$ 5.580/m. Veja grfico de
preos m por n de dormitrios e municpio:/ The median price of apartments in Salvador. Lauro de Freitas e
Camaari is R$ 5,580/m.
PREO M
2
1

MUNICPIO
CITY
PREO M
2
MEDIANO/
MEDIAN PRICE/ M
SALVADOR R$ 5.640
CAMAARI R$ 2.590
PREO/ PRICE
5.360 5.430
6.100
7.170
PREO M
2
MEDIANO POR N
0
DORMITRIO
12
MEDIAN PRICE/M
2
12
0 e/
and 1
2 3 4
ou mais/
or more
ANURIO DO MERCADO
SALVADOR/BA
Em 2013 foram lanados em Salvador e Lauro de Freitas 6 empreendimentos comerciais (22% do total lanado),
VGV R$ 307 mi, 7 torres e 1.013 unidades. O preo mediano R$ 6.420/m./ In 2013, 6 Office Suite projects (22%
of total launches) were launched in Salvador and Lauro de Freitas, with combined PSV of R$307 million, 7 towers and
1,013 units. The median price was R$6,420/m.
MUNICPIO/
CITY
NMERO DE
EMPREENDIMENTOS
NO. OF PROJECTS
TORRES/
TOWERS
UNIDADES
LANADAS/
UNITS LAUNCHED
VGV (MM)/
PSV (M)
%VGV/
%PSV
TQUETE
MEDIANO(MIL)/
MEDIAN TICKET (K)
PREO M
2

MEDIANO/
MEDIAN PRICE/M
SALVADOR 4 5 805 R$ 261 85% R$ 246 R$ 7.110
LAURO DE FREITAS 2 2 208 R$ 46 15% R$ 260 R$ 6.200
TOTAL/ TOTAL 6 7 1.013 R$ 307 100% R$ 246 R$ 6.420
SALVADOR, LAURO DE FREITAS E CAMAARI/ SALVADOR, LAURO DE FREITAS AND CAMAARI
PREO DO M
2
PRICE/M
2
PER PROJECT (R$)
8.000 16.650
7.000 7.999
6.000 6.999
5.000 5.999
4.000 4.999
2.340 3.999
ESTRUTURA URBANA/
URBAN STRUCTURE
TYPE OF PROJECT
COMERCIAL/
OFFICE SUITE
MUNICPIOS/ CITIES
CENTRO
VITRIA
BARRA
RIO VERMELHO
HORTO
BROTAS
VILA LAURA CABULA
CIDADE BAIXA
IAPI/ FAZENDA GRANDE
CAB / MATA ESCURA
PIRAJ
CAJAZEIRAS
PARALELA
ITAPU
PITUAU
IMBUI
ARMAO
PITUBA
SALVADOR
2
2
LAURO DE FREITAS
2
CAMAARI
2
ANURIO DO MERCADO
LONDRINA/PR
48
torres/ towers
20
empreendimentos/
projects
2.942
unidades/units
4.110
LANAMENTOS 2013
2013 LAUNCHINGS
1,1
bilho de reais/
billion of reais
VGV/PSV (R$)
RESIDENCIAL VERTICAL
PREO M
2
MEDIANO (R$)
median price/m
2
(R$)
IDH/ HDI 0,778 (145)
ANURIO DO MERCADO

TORRES/ TOWERS
UNIDADES LANADAS/
UNITS LAUNCHED
VGV LANADO (R$)/
PREOS/ PRICES
2
(R$)
Popular/ Low income
Mdio/ Middle income
Alto/ Upper income
Altssimo/
High upper income
20 (100%)
48 (100%)

2.942 (100%)
147
1,1 bi (100%)
55 mi
406 mil
4.110/m
At 169 mil
170 mil a 349 mil
350 mil a 699 mil
LONDRINA/PR
Nesta edio do Anurio pela primeira vez
contabilizamos Londrina no detalhe, importante
praa do mercado Paranaense. Em 2013 foram
lanados em Londrina 20 empreendimentos,
residenciais verticais (20). Principal tipologia
lanada foi a de 2 e 3 dormitrios, quanto a rea
privativa, com exceo da faixa de 40 a 49m
(43%), as demais metragens apresentam a
distribuio homognea. Destaque para a Gleba
Fazenda Palhano com 10 lanamentos e 934
unidades./ This year, the Annual Report includes
for the frst time detailed data on the city of
Londrina, which is an important market in the
state of Paran. In 2013, 20 projects were
launched in Londrina, with combined PSV of
R$1.1 billion, 48 towers and 2,942 units. All
launches (20) were vertical residential projects.
Most units launched had 2 to 3 bedrooms, with
private useful area distributed evenly (except for
the 40-49m bracket, which accounted for 43%
of launches). The highlight was the area Gleba
Fazenda Palhano, with 10 launches totaling 934
units.
TYPE OF PROJECT
NMERO DE
EMPREENDIMENTO/
NO. OF PROJECTS
TORRES/
TOWERS
UNIDADES LANADAS/
UNITS LAUNCHED
VGV (MM)/
PSV (M)
PREO M
2

MEDIANO/
MEDIAN PRICE/M
TOTAL/ TOTAL 20 48 2.942 R$ 1.093 R$ 4.110
DADOS GERAIS POR BAIRRO DE APARTAMENTOS LANADOS EM LONDRINA/ OVERVIEW ON VERTICAL RESIDENTIAL
PROJECTS LAUNCHED IN THE CITY OF LONDRINA BY NEIGHBORHOOD
BAIRRO/
NEIGHBORHOOD
NMERO DE
EMPREENDIMENTO/
NO. OF PROJECTS
TORRES/
TOWERS
UNIDADES
LANADAS/
UNITS LAUNCHED
VGV (MM)/
PSV (M)
%VGV/
%PSV
TQUETE
MEDIANO(MIL)/
MEDIAN TICKET (K)
PREO M
2

MEDIANO/
MEDIAN PRICE/ M
GLEBA FAZENDA PALHANO 10 10 934 R$ 606 55% R$ 520 R$ 4.970
MARING 1 14 896 R$ 126 12% R$ 141 R$ 3.200
SANTA ROSA 2 2 98 R$ 113 10% R$ 1.155 R$ 4.710
AURORA 1 1 208 R$ 79 7% R$ 382 R$ 3.510
JD. PORTAL DE VERSALHES 1 1 1 138 R$ 41 4% R$ 300 R$ 3.860
VILA BRASIL 1 2 144 R$ 32 3% R$ 219 R$ 3.510
JARDIM DO LAGO 1 1 60 R$ 31 3% R$ 516 R$ 4.200
JARDIM JQUEI CLUB 1 14 224 R$ 30 3% R$ 132 R$ 3.300
VALE DOS TUCANOS 1 2 160 R$ 23 2% R$ 144 R$ 3.180
VILA LARSEN 1 1 1 80 R$ 12 1% R$ 144 R$ 2.100
TOTAL/ TOTAL 20 48 2.942 R$ 1.093 100% R$ 406 R$ 4.110
MUNICPIO
CITY
NMERODE
EMPREENDIMENTOS/
NO. OF PROJECTS
TORRES/
TOWERS
UNIDADES
LANADAS/
UNITS LAUNCHED
VGV (MM)/
PSV (M)
%VGV/
%PSV
LONDRINA 20 48 2.942 R$ 1.093 100%
ANURIO DO MERCADO
As anlises desta pgina retratam os apartamentos lanados em Londrina em 2013 (2.942 apartamentos). Veja
grficos de unidades lanadas por segmento, trimestre, n de dormitrios e rea privativa:/ The analyses on this page
cover apartments launched in Londrina in 2013 (2,942 apartments). See the charts on units launched by segment, quarter,
number of bedrooms and private useful area:
1
st
Q 2
nd
Q 3
rd
Q 4
th
Q
POPULAR
LOW INCOME
ECONMICO
LOWER MIDDLE
INCOME
MDIO
MIDDLE
INCOME
ALTO
UPPER
INCOME
46%
1,36
10%
0,28
32%
0,94
12%
0,36
2%
0,06
64%
1,87
12%
0,35
22%
0,66
1%
0,04
47%
1,38
42%
1,23
10%
0,28
43%
1,26
6%
0,18
14%
0,39
9%
0,28
9%
0,25
7%
0,19
3%
0,10
9%
0,26
UNIDADES LANADAS
POR DORMITRIO (MIL)
1
1
1
1
40 a/
to 49
50 a/
to 69
70 a/
to 89
90 a/
to 109
110 a/
to 129
130 a/
to 149
170 a/
to 199
200 a/
to 249
m
2
0 e/
and 1
2 3 4
ou mais/
or more
LONDRINA/PR
O preo mediano dos apartamentos em Londrina R$ 4.110/m. Veja grfico de preos m por n de dormitrios e
municpio:/ The median price of apartments in Londrina is R$ 4,110/m.
PREO M
2
1

MUNICPIO
CITY
PREO M
2
MEDIANO/
MEDIAN PRICE/M
PREO/ PRICE
R$ 3.200
R$ 4.550
R$ 4.880
PREO M
2
MEDIANO POR N
0
DORMITRIO
12
MEDIAN PRICE/M
2
12
2 3 4
ou mais/
or more
LONDRINA
PREO DO M
2
PRICE/M
2
PER PROJECT (R$)
5.000 5.400
4.500 4.999
3.500 4.499
3.000 3.499
2.500 2.999
2.100 2.499
ESTRUTURA URBANA/
URBAN STRUCTURE
TYPE OF PROJECT
MUNICPIOS/ CITIES
VILA BRASIL
PETRPOLIS
BELA SUIA
GUANABARA
AEROPORTO
BRASLIA
INTERLAGOS
FRATERNIDADE
VILA CASONI
VILA RECREIO
VILA NOVA
SHANGRI-L
IDEAL
INDSTRIAS LEVES
PACAEMB ALPES COLISEU LEONOR CICLO III
CICLO II
BANDEIRANTES
CHAMPAGNAT
JAMAICA
SABAR
OLMPICO
UNIVERSIDADE
ESPERANA
PALHANO
VIVENDAS DO ARVOREDO
TUCANOS
HIGIENPOLIS
IPIRANGA
CENTRO HISTRICO
QUEBEC
PRESIDENTE
CAFEZAL
PARQUE DAS INDSTRIAS
PIZA
INGLATERRA
CALIFRNIA
LONDRINA
2
ANURIO DO MERCADO
PALHOA, SO JOS E/ AND
FLORIANPOLIS/SC
31
torres/ towers
16
empreendimentos/
projects
1.537
unidades/units
3.830
12.220
LANAMENTOS 2013
2013 LAUNCHINGS
778
milhes de reais/
million of reais
VGV/PSV (R$)
PREO M
2
MEDIANO (R$)
median price/m
2
(R$)
FLORIANPOLIS
IDH/ HDI 0,847 (3)
ANURIO DO MERCADO
FLORIANPOLIS/SC
Em 2013 foram lanados em Florianpolis,
Palhoa e So Jos 16 empreendimentos, VGV
R$ 778 mi, 31 torres e 1.537 unidades. Quanto
aos empreendimentos, 88% so residenciais
verticais (14) e 12% comerciais (2). As unidades
lanadas concentraram-se em apartamentos
com 2 e 3 dormitrios de 50 a 109m (82%).
Florianpolis continua possuindo o preo do m
mais valorizado da regio. A escassez de
terrenos no Centro e limitaes ambientais
difcultam a atividade de incorporao em
Florianpolis, o que consequentemente leva o
desenvolvimento sentido continente e demais
municpios do entorno./ In 2013, 16 Offce Suite
projects were launched in Florianpolis, Palhoa
and So Jos, with combined PSV of R$778
million, 31 towers and 1,537 units. Of the
projects launched, 88% were vertical residential
(14) and 12% were Offce Suite (2). Most of the
units launched corresponded to 2 and 3-be-
droom apartments with 50 to 90m of area
(82%). Florianpolis continues to register the
highest price-per-square-meter in the region.
The shortage of land in the Central district
and environmental restrictions make real estate
development diffcult in Florianpolis, which
consequently drives development to more
inland parts of the city and to surrounding
municipalities.
Total/ Total
TORRES/ TOWERS
Total/ Total
UNIDADES LANADAS/
UNITS LAUNCHED
Total/ Total
Total/ Total
VGV LANADO (R$)/
Total/ Total
Total/ Total
PREOS/ PRICES
Total/ Total
2
(R$)
Total/ Total
Popular/ Low income
Mdio/ Middle income
Alto/ Upper income
Altssimo/
High upper income
14 (88%)
2 (12%)
16
29 (94%)
2 (6%)
31
1.306 (85%)
231 (15%)
1.537
93
116
96
660 mi (85%)
117 mi (15%)
778 mi
47 mi
59 mi
49 mi
363 mil
479 mil
377 mil
3.830/m
12.220/m
4.700/m
At 169 mil
170 mil a 349 mil
350 mil a 699 mil
TYPE OF PROJECT
NMERO DE
EMPREENDIMENTO/
NO. OF PROJECTS
TORRES/
TOWERS
UNIDADES LANADAS/
UNITS LAUNCHED
VGV (MM)/
PSV (M)
PREO M
2

MEDIANO/
MEDIAN PRICE/M
RESID. VERTICAL/ VERTICAL RESIDENTIAL 14 29 1.306 R$ 660 R$ 3.830
COMERCIAL/ OFFICE SUITE 2 2 231 R$ 117 R$ 12.220
TOTAL/ TOTAL 16 31 1.537 R$ 778 R$ 4.700
MUNICPIO
CITY
NMERO DE
EMPREENDIMENTO/
NO. OF PROJECTS
TORRES/
TOWERS
UNIDADES LANADAS/
UNITS LAUNCHED
VGV (MM)/
PSV (M)
%VGV/
%PSV
FLORIANPOLIS 8 13 552 R$ 546 70%
PALHOA 4 11 665 R$ 134 17%
SO JOS 4 7 320 R$ 98 13%
TOTAL/ TOTAL 16 31 1.537 R$ 778 100%
DADOS GERAIS POR BAIRRO DE APARTAMENTOS LANADOS EM FLORIANPOLIS/ OVERVIEW ON VERTICAL
RESIDENTIAL PROJECTS LAUNCHED IN THE CITY OF FLORIANPOLIS BY NEIGHBORHOOD
BAIRRO/
NEIGHBORHOOD
NMERO DE
EMPREENDIMENTO/
NO. OF PROJECTS
TORRES/
TOWERS
UNIDADES
LANADAS/
UNITS LAUNCHED
VGV (MM)/
PSV (M)
%VGV/
%PSV
TQUETE
MEDIANO(MIL)/
MEDIAN TICKET (K)
PREO M
2

MEDIANO/
MEDIAN PRICE/ M
JURER INTERNACIONAL 1 4 134 R$ 192 42% R$ 1.202 R$ 9.540
AGRONMICA 2 2 74 R$ 171 38% R$ 2.562 R$ 12.430
CAPOEIRAS 1 2 100 R$ 52 11% R$ 456 R$ 4.940
CAMPECHE 1 2 46 R$ 23 5% R$ 464 R$ 4.850
ABRAO 1 1 35 R$ 10 2% R$ 227 R$ 3.250
COLONIZA 1 1 28 R$ 8 2% R$ 289 R$ 4.220
TOTAL/ TOTAL 7 12 417 R$ 456 100% R$ 550 R$ 4.990
ANURIO DO MERCADO
As anlises desta pgina retratam os apartamentos lanados em Florianpolis, Palhoa e So Jos em 2013 (1.306
apartamentos). Veja grficos de unidades lanadas por segmento, trimestre, n de dormitrios e rea privativa:/ The
analyses on this page cover apartments launched in Florianpolis, Palhoa and So Jos in 2013 (1,306 apartments). See
the charts on units launched by segment, quarter, number of bedrooms and private useful area:
FLORIANPOLIS/SC
1
st
Q 2
nd
Q 3
rd
Q 4
th
Q
POPULAR
LOW INCOME
ECONMICO
LOWER MIDDLE
INCOME
MDIO
MIDDLE
INCOME
ALTO
UPPER
INCOME
ALTSSIMO
HIGH UPPER
INCOME
35%
0,46
30%
0,39
19%
0,25
11%
0,15
5%
0,06
50%
0,65
37%
0,48
11%
0,14
2%
0,04
67%
0,84
33%
0,40
47%
0,58
17%
0,21
18%
0,22
5%
0,06
9%
0,11
2%
0,03
1%
0,02
1%
0,02
UNIDADES LANADAS
POR DORMITRIO (MIL)
1
1
1
1
50 a/
to 69
70 a/
to 89
90 a/
to 109
110 a/
to 129
130 a/
to 149
150 a/
to 169
200 a/
to 249
250 a/
to 299
m
2
2 3
O preo mediano dos apartamentos em Florianpolis, Palhoa e So Jos R$ 3.830/m. Veja grfico de
preos m por n de dormitrios e municpio:/ The median price of apartments in Florianpolis. Palhoa e So
Jos is R$ 3,830/m.
PREO M
2
1

MUNICPIO
CITY
PREO M
2
MEDIANO/
MEDIAN PRICE/M
FLORIANPOLIS R$ 4.990
SO JOS R$ 3.510
PALHOA R$ 3.420
PREO/ PRICE
R$ 3.420
R$ 4.560
PREO M
2
MEDIANO POR N
0
DORMITRIO
12
MEDIAN PRICE/M
2
12
2 3
ANURIO DO MERCADO
MUNICPIO/
CITY
NMERO DE
EMPREENDIMENTO/
NO. OF PROJECTS
TORRES/
TOWERS
UNIDADES
LANADAS/
UNITS LAUNCHED
VGV (MM)/
PSV (M)
%VGV/
%PSV
TQUETE
MEDIANO(MIL)/
MEDIAN TICKET (K)
PREO M
2

MEDIANO/
MEDIAN PRICE/ M
FLORIANPOLIS 1 1 135 R$ 90 77% R$ 527 R$ 12.220
PALHOA 1 1 96 R$ 27 23% R$ 323 R$ 7.630
TOTAL/ TOTAL 2 2 231 R$ 117 100% R$ 479 R$ 12.220
Em 2013 foram lanados em Florianpolis e Palhoa 2 empreendimentos comerciais (12% do total lanado),
VGV R$ 117 mi, 2 torres e 231 unidades. O preo mediano R$ 12.220/m./ In 2013, 2 Office Suite projects (12%
of total launches) were launched in Florianpolis and Palhoa, with combined PSV of R$117 million, 2 towers and 231
units. The median price was R$12,220/m.
FLORIANPOLIS/SC
FLORIANPOLIS, PALHOA E SO JOS/ FLORIANPOLIS, PALHOA AND SO JOS
PREO DO M
2
PRICE/M
2
PER PROJECT (R$)
9.000 14.800
6.000 8.999
5.000 5.999
4.000 4.999
3.000 3.999
2.150 2.999
ESTRUTURA URBANA/
URBAN STRUCTURE
TYPE OF PROJECT
COMERCIAL/
OFFICE SUITE
MUNICPIOS/ CITIES
JURERE
DANIELA
VARGEM PEQUENA
VARGEM GRANDE
RIO VERMELHO
CANASVIEIRAS
INGLESES
CACHOEIRA DO BOM JESUS
COQUEIROS
CARIANOS
TAPERA
CAMPECHE
ARMAO
RIBEIRO DA ILHA
RIO TAVARES
COSTEIRA DO PIRAJUBE
LAGOA DA CONCEIO
BARRA DA LAGOA
CAPOEIRAS
CARVOEIRA
TRINDADE
SANTO ANTNIO DE LISBOA
SAMBAQUI
RATONES
CACUPE
SACO GRANDE
JARDIM ATLNTICO
ITACORUBI
FTIMA
CENTRO
BIGUAU
GOVERNADOR CELSO RAMOS
SO JOS
2
PALHOA
2
2
FLORIANPOLIS
2
2
132 ANURIO DO MERCADO IMOBILIRIO BRASILEIRO 2013
O mercado imobilirio avaliado por meio
de algumas medidas, que atualmente j
so divulgadas em jornais e revistas e que
basearam nossa anlise. So elas:
VGV (VALOR GERAL DE VENDAS)
A soma dos valores dos apartamentos de um
empreendimento resulta no VGV do produto, ou seja, valor
total estimado a ser comercializado no empreendimento.
Sendo assim, o VGV de um municpio a soma dos VGVs
dos empreendimentos lanados em determinado perodo.
Neste estudo, focamos em empreendimentos residenciais
verticais (apartamentos), conjuntos comerciais (salas
comerciais) e fat/hotel (unidades hoteleiras). A maioria dos
prdios comerciais com grandes lajes corporativas no
comercializada por imobilirias, portanto no entraram em
nossa amostra, tratamos de salas ou conjuntos comerciais
cuja maioria possui at 39 m de rea privativa.
Condomnios horizontais (casas) foram desconsiderados
neste primeiro momento, pois compem minoria dos
empreendimentos.
PREO POR M
Diviso entre valor do imvel e rea privativa. Por exemplo:
o preo/m de um produto de 100 m que custa R$ 500 mil
R$ 5.000/m.
REA PRIVATIVA
Consiste na rea do imvel medida em m, no contempla
vagas e rea comum.
NMERO DE DORMITRIOS
Defnimos nmero de dormitrios de um apartamento
conforme a planta original, ou seja, no defnimos o nmero
de dormitrios pelas opes de plantas oferecidas pelo
incorporador.
SEGMENTO POR VALOR DO IMVEL
O empreendimento ou imvel classifcado de acordo com
o valor total, oscila de Altssimo padro a Popular/
Econmico. Por exemplo: um produto de altssimo padro
com 200 m localizado no Itaim Bibi SP pode custar R$ 3
milhes ou R$ 15.000/m e um produto pertencente ao
segmento econmico com 50 m localizado na Freguesia
RJ pode custar R$ 150 mil ou R$ 3.000/m.
DATA DE LANAMENTO
Data de lanamento defnida pelo dia do incio das
vendas de um produto.
The real estate market is evaluated using a set
of certain criteria that has already been adopted
by newspapers and periodicals and on which
our analysis was based. These include:

POTENTIAL SALES VALUE (PSV)
PSV is the sum of the value of all apartments within a larger
property, i.e., the estimated total sales value of the property. As
such, the PSV of a municipality or region is the sum of the PSVs of
all the properties launched in that location during a certain time
period.
TYPE OF PROJECT
In this study, we focus on vertical residential (apartments), Offce
Suite tower (offce suites) and fat/hotel (hotel rooms) projects. Most
Offce Suite towers with very large corporate areas are not marketed
by real estate brokers and therefore are not part of our sample. We
included small offce suites, most of which have suites with up to 39
m of private useful area. Horizontal condominiums (houses) were
also excluded at this point in time because they represent a very
minor percentage of the properties. Horizontal condominiums
(houses) were also excluded at this point in time because they
represent a very minor percentage of the properties.
PRICE PER M
The total value of the property divided by the private useful area
measured in square meters. For example: the price/m of a 100 m
property that costs R$500,000 is R$5,000/m.
PRIVATE USEFUL AREA
Private useful area consists of the area measured in square meters
excluding all parking and common areas.
NUMBER OF BEDROOMS
We defne the number of bedrooms in an apartment according to
the original useful area plan. In other words, we do not defne the
number of bedrooms based on the optional useful area plans
offered by the developer.
SEGMENT BY PRICE BRACKET
Projects or properties are classifed in accordance with the total
value, which ranges from Upper High Income to Low and Lower
middle income. For instance, a 200 m upper high income product
located in the neighborhood of Itaim Bibi in So Paulo can cost R$3
million or R$15,000/m, while a low-income product in the
neighborhood of Freguesia in Rio de Janeiro can cost R$150,000,
or R$3,000/m.
LAUNCH DATE
The launch date is defned as the date on which the product begins
to be sold.
GLOSSRIO/ GLOSSARY
inteligenciademercado@lopes.com.br

Anuário Do Mercado Imobiliário 2013 - Lopes

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