Lee Wei Peng

110028556
Advertising 3

1. Graphic Design.
- Graphic Design is a form of visual communication used to convey a message or
information to an audience; it is a visual representation of an idea relying on the
creation, selection, and organization of visual elements.

2. Positioning.
- Positioning, at its core is all about understanding the psychology of the mind
and how you can manipulate perceptions to make whatever youre selling more
attractive and unique. The more you understand how minds work, the more
youll understand positioning. Positioning is what you do to the mind of the
prospect. That is, you position the product in the mind of the prospect.

3. Advertising.
- Advertising is a form of mass communication or a general activity that creates a
conversation with target audience about a product. It gets attention, it provides
information, it tries to make a point, and it encourages you to buy, try, or to do
something. It tries to create some kind of response or reaction. It speaks to the
heart as well as the head.

4. Layout.
- Layout is both the process of organizing things and the plan, or the
arrangement, of visual elements. Layout always deals with relationships; that is
how order is created. There are relationships between top and bottom, left and
right, horizontal and vertical. These relationships contribute to organization,
emphasis, stability, and movement.

5. Creativity.
- Creativity is defined as the tendency to generate or recognize ideas,
alternatives, or possibilities that may be useful in solving problems,
communicating with others, and entertaining ourselves and others. There are
three reasons why people are motivated to be creative. Creativity is needed for
novel, varied, and complex stimulation, to communicate ideas and values and to
solve problems. In order to be creative, you need to be able to view things in new
ways or from a different perspective.

6. Creative Brief.
- In advertising, a creative brief is the outlined instructions for work to be done
by the agency's creative team. It will usually include any research needed as well
as a basic schedule and deadlines for each part of the creative process. The
purpose of the brief is to give the copywriters and graphic artists the direction
that the client and the agency have decided to go in for a certain ad. Within that
framework, the creative team then comes up with original copy and graphics.



Lee Wei Peng
110028556
Advertising 3


7. Unique Selling Proposition.
- As consumers shop for any kind of service or product, they will probably be
faced with plenty of competing choices. Due to the fact that numerous products
may exist to fulfill the consumers requirement, marketing and advertising
experts have developed the concept of the unique selling proposition (USP). In a
nutshell, this is a method to market your product or service in a way that is
different than other competitors marketing strategies, in the hopes that the
unique selling proposition will encourage people to buy your product or service
because of the way that it is marketed.

The basic concept of the unique selling proposition focuses on things like
slogans, packaging, and brand name recognition. Given that many products and
services are about equivalent, marketers must look for ways to package or
advertise the product they represent in a unique way, one most convincing to the
public In Reeves work on the unique selling proposition, a few ideas dominate:
penetration, usage pull, volatility, and consistency.

8. Marketing.
- Marketing refers to promotion and can also involve pricing, product placement
and distribution when relevant. Promotion can be limited to a specific target
group, or it can be aimed at the general public. Although marketing is often
interchangeably used with the word advertising, it can be more specifically
described as the game plan by which the advertising will be carried out, as in a
marketing strategy.

9. Visual Communication
- Visual communication is communication through visual aid. It is portrayed as
the conveyance of ideas and details in forms that can be read or looked upon.
Visual communication typically includes: signs, graphic design, illustration,
drawing, colour and electronic resources among others.

10. Copywriting
- Advertising copywriting is essentially the art of creating written content that
accompanies the visual portion of an advertising campaign. Advertising
copywriting is based on the idea of marketing a particular product to a specific
consumer audience. Written advertising copy can be found in many different
media types, including Posters, Television commercials, Radio advertisements,
Websites and Brochures.






Lee Wei Peng
110028556
Advertising 3

To conclude, graphic deisgn is related with two-dimensional, especially printed
materials, anything that has to do with communicating images and text. Various
methods are used to create and combine symbols, images or words to create a
visual representation of ideas and messages to the target audience.

A graphic designer may use typography, visual arts and page layout techniques
to produce the final result which need a creative mind. Graphic design often
refers to both the process, designing by which the communication is created
and the products, designs which are generated.

Graphic design basically is visual problem solving using text or graphical
elements. The aim is to create something that is pleasing to the eye, and gets the
attention of the viewer. But the outcome of design can't just look cool. They have
to work as well.

Overally, all the term above are related to graphic design, as a graphic designer,
you can also do copywriting, fashion, product, architecture, web, marketing,
advertising, media planning, project management, event management,
animation, illustration and even photography. It is one of the most versatile job.





References:

1. Robin Linda, R L, 2011. Graphic Design Solutions. 4th ed. USA: Clark Baxter.

2. William Wells, W W, 2008. Advertising Principles and Practice. 2nd ed.
Englewood Cliff, New Jersey 07632: Prentice Hall.

3. Larry Percy, L P, 2009. Strategic Advertising Management. 3rd ed. UK: Oxford
University Press.

4. Sandra E. Moriarty, S E M, 1991. Creative Advertising Theory and Practice. 2nd
ed. Englewood Cliff, New Jersey 07632: Prentice Hall.

5. Moriarty Mitchell Wells, M M W, 2009. Creative Advertising Theory and
Practice. 8th ed. London: Pearson Prentice Hall International.

6. Al Ries, Jack Trout, Philip Kotler, A R J T P K, 2001. Positioning The Battle of
Your Mind. 1st ed. New York: McGraw-Hill.