Johnson & Johnson is an American multinational medical devices, pharmaceutical and

consumer packaged goods manufacturer founded in 1886. Its common stock is a component of
the Dow Jones Industrial Average and the company is listed among the Fortune 500.

Johnson & Johnson is headquartered in New Brunswick, New Jersey with the consumer division
being located in Skillman, New Jersey. The corporation includes some 250 subsidiary companies
with operations in over 57 countries and products sold in over 175 countries. Johnson & Johnson
had worldwide sales of $65 billion for the calendar year of 2011.
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Johnson & Johnson's brands include numerous household names of medications and first
aidsupplies. Among its well-known consumer products are the Band-Aid Brand line
of bandages,Tylenol medications, Johnson's baby products, Neutrogena skin and beauty
products, Clean & Clear facial wash and Acuvue contact lenses.


Philosophy

The overarching philosophy that guides the business is their Credo, a deeply held set of values that
have served as the strategic and moral compass for generations of Johnson & Johnson leaders and
employees. It challenges them to put the needs and well-being of the people they serve first. Above
all, their Credo challenges them to put the needs and well-being of the people they serve first. It
also speaks to the responsibilities they have to their employees, to the communities in which they
live and work and the world community, and to their shareholders. They believe their Credo is a
blueprint for long-term growth and sustainability that's as relevant today as when it was written

Robert Wood Johnson, former chairman from 1932 to 1963 and a member of the Companys
founding family, crafted their Credo himself in 1943, just before Johnson & Johnson became a
publicly traded company. This was long before anyone ever heard the term corporate social
responsibility. their Credo is more than just a moral compass. They believe its a recipe for
business success. The fact that Johnson & Johnson is one of only a handful of companies that
have flourished through more than a century of change is proof of that.

Management Approach

Johnson & Johnson is a company of enduring strength. They've been privileged to play a role in
helping millions of people the world over be well and stay well through more than a century of
change. As the science of human health and well-being has grown, theyve been able to grow along
with it. Even more important, they've helped shape and define what health and well-being means in
everyday lives. Their products, services, ideas and giving now touch the lives of at least one billion
people every day.
They credit our strength and endurance to a consistent approach to managing theirbusiness, and to
the character of their people. They are guided in everything we do by their Credo.







Strategic Principles

They build from this foundation a unique set of strategic principles. They are broadly based in
health care. Their focus is on managing for the long term. They operate under a decentralized
management approach. And they do all this through a unique culture that values and fosters
the development of their people.


Best Practices

Focusing on Wellness & Prevention
Health care systems around the world, as well as individuals, are seeking products and services
that can reduce preventable chronic disease and sustain good health and well-being. Johnson &
Johnson remains committed to expanding the ways in which they care for people by helping
individuals work toward and maintain good health.

Enhancing Health & Wellness
Disease prevention is an important way to deliver on their mission of enhancing lives around the
world. One of the ways their achieve this is by working directly with organizations to improve the
health of their employees.
a. Wellness & Prevention, Inc. drives improved health and productivity by offering an
integrated and comprehensive total health solution. Some of the unique offerings include an
innovative and highly scalable digital health coaching solution, and a state-of-the-art training
solution that maximizes energy for performance.
b. HealthMedia, Inc. is a provider of web-based digital health coaching solutions that
effectively emulate a live health coaching or counseling session over the web. The digital health
coach draws on the experience and expertise of hundreds of health care professionals, applying
best practices and the latest scientific research and evidence to create a unique and personalized
action plan for each individual.
c. The Human Performance Institute trains individuals to expand and manage their energy
capacity so they can improve their health and achieve high performance both personally and
professionally. The unique energy management training system is a proven, personalized and
multi-disciplinary approach built on the sciences of performance psychology, exercise physiology
and nutrition. This approach has been shown to have a positive impact on performance in high-
stress arenas such as business, sports, medicine and law enforcement.
d. UPLIV (developed by Johnson & Johnson Consumer Companies, Inc.)is a personal
online stress management solution based on science that empowers women to effectively manage
and reduce their stress. The program includes a stress analysis, a personal stress management
digital health coaching program and personal care products to improve overall well-being.

Caring for Employees
Johnson & Johnson has a long history of creating effective workplace health and wellness
programs that improve employee health and productivity and achieve documented savings.




References:
http://en.wikipedia.org/wiki/Johnson_%26_Johnson
http://www.jnj.com/about-jnj/jnj-
credohttp://money.cnn.com/2009/04/21/news/companies/colvin_jnj.fortune/