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David C.

Wilson
104 N. Wilson Ct. · Palatine, IL 60067
(847) 269-7916 · david_c_wilson@hotmail.com
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SUMMARY
Strategic Marketing · Product & Channel Marketing · Marketing Research
B2B and retail marketing executive with over 15 years of industry and consulting
experience creating and executing promotional campaigns, creating marketing
communications tools, optimizing distribution channels, conducting marketing
research and developing strategies with actionable insights for consumer,
industrial and service industries.
Pioneered new B2B sales channel that grew to $150M in sales. Technically
proficient in analytical and reporting software as well as Excel, Access, Word,
PowerPoint.
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PROFESSIONAL EXPERIENCE

Frank Lynn & Associates Chicago, IL


Senior Consultant 2007–2009
Optimized direct and indirect distribution channels, conducted marketing & product
research, competitive analysis, benchmarking, and sales force effectiveness
studies for leading B2B and consumer product clients.

* Saved $8M of inefficient marketing expenses for Business Equipment & Consumer
Product clients by developing new channel & partner programs; optimizing marketing
ROI effectiveness
* Grew market share by $2M for Food Service client by redesigning branding
strategy & tactics
* Recruited 100+ new channel partners for Business Software & Services client by
creating unique channel performance compensation system
* Designed, conducted and interpreted marketing research studies to create
programs & campaigns to increase consumer brand preference, launch new products,
improve distributor & sales force effectiveness, measure market size, market share
& channel metrics
* Conducted industry & functional benchmark studies, competitive analyses,
syndicated research projects
* Authored Distribution Strategy course book for sale to clients
* Significant experience in large group presentations/facilitations and face-to-
face C-level client meetings

OfficeMax / Boise Cascade 1994-2007 Naperville,


IL
Marketing, Strategy, E-Commerce and Business Development responsibilities over a
13-year B2B and retail office products career. Pioneered new sales channel and
grew to $150M in sales.

Senior Manager, Marketing & Strategic Initiatives 2004-2007


* Market analysis – help form strategy with channel leaders to better formulate
selling plans
* Lead competitive assessmenst and positioning strategy for channels within key
verticals. Develop case studies and application wins.
* Create and execute annual marketing plans
* Communicate strategy planning & execution both internally and externally
* Work with channel leaders on key account planning
* Conduct all “voice of customer” research and surveys to assure strategy aligns
with customer needs
Pioneered new sales channel for $150M Retail Connect program
* Project manager for technology integration of SAP, Fujitsu point-of-sale, and
AS400 systems
* Led retail initiatives: Grand Opening marketing, Direct Mail, e-mail marketing
programs to cross-sell B2B customers into retail channel
* Co-managed $100M B2B digital print business, sales grew 30%+ annually

Manager, E-Business Initiatives 2002-2004


* Created $10M business selling custom items: stationery, business cards,
promotional products
* Project manager for technology integration of web ordering system into e-
commerce site that increased end-user satisfaction and sales
* Created & conducted technical sales training emphasizing impact to account
profitability

Product Manager, Office Papers 2001-2002


* Grew sales in $3 billion business by 15% in flat market with incremental margin
growth
* Marketed packaging innovations that won Costco club stores’ business
* Channel marketing and partner program responsibilities for $5 billion dollar
national customer

National Business Development Manager 1998-2001


* Initiated and grew sales from $0 to $10M as sales executive responsible for E-
Business sales effort
* Exceeded sales & profit goals for 10 quarters; became recognized leader of
office supplies fulfillment
* Success led to developing regional sales team to support and retain customers

* C-level sales responsibilities for Fortune 100, dot com, and venture capitalist
customers/prospects
* Created channel as a result of e-business strategy project targeting increasing
sales, reducing costs, managing spend more efficiently to serve new customer
segments
* 20+ partners recruited as part of new web portal to sell related products &
services

Sr. Marketing Analyst 1994-1998


* Initiated first corporate advertising campaign, responsible for agency selection
& relationship
* Managed $5M advertising budget. Advertised in Business Week, Purchasing, Wall
Street Journal, business journals, network and cable TV.
* Created marketing collateral for 1,200 rep sales force: brochures, interactive
presentations, videos
* Public relations activities -placements in trade & business publications,
spokesman for e-business

Education

University of Notre Dame Graduate School of Business Notre Dame,


IN
M.B.A., Marketing
Purdue University West Lafayette, IN
Bachelor of Science, Agronomy

Additional
Volunteer, Non-Profit Entities

* Managing research project to define strategy, target growth & streamline


processes to increase membership
* Leading team of paid and volunteer staff to execute tactical programs to target
additional membership opportunities
* Co-chairing local school committee for fundraising initiatives