NEW ACCEPTABLE

FOOD CARD ITEMS

JULY 2014
Cornell Cooperative Extension
Schenectady County WIC Program
650 Franklin Street
Suite 200
Schenectady NY 12305
Phone: (518) 346-8818
Fax: (518) 346-2398
www.CCESchenectady.org
Introduction
Starting July 2014, you will notice some
changes to the WIC Program Acceptable
Foods Card list.
This PowerPoint was made to help you
understand these changes.
Why Change?
In 2012, the NYS WIC Program decided to
revise the current July 2010 Food Cards to:
Contain food costs
Simplify the list of approved foods (especially
cereal and juice)
Improve the nutritional content of all categories of
approved foods by:
Decreasing salt/sodium
Decreasing sugar
Increasing whole grains
Promoting a decrease in fat consumption

Acceptable Foods
The new Foods Card will introduce two new
ideas:
Participants will be required to purchase the least
expensive brand of milk and eggs
Participants can purchase Any Store Brand of
certain types of cereal and juice
Acceptable Foods:
Least Expensive Brand
Participants will be required to purchase the
least expensive brand of milk and eggs
available.
The least expensive brand is not always the store
brand.
If there is more than one brand that is the
same (least expensive) price, the participant is
allowed to choose which brand to purchase.
If a coupon or store promotion makes
a product the least expensive, it CAN be
purchased by the participant.
Acceptable Foods:
Any Store Brand
Any Store Brand includes:
Brands with same name as store
House/Generic brands listed on Acceptable
Foods Card
Cereal
Participants will be allowed to purchase
Any Store Brand of CERTAIN types of cereal
Juice
Participants will be allowed to purchase Any Store
Brand of CERTAIN types of juices that are 100%
juice and have 120% or more of the daily requirement
of Vitamin C
What is being changed?
Milk
Buy the least expensive brand of type of milk on
WIC check
Soy Beverages
Vanilla flavor now allowed
Cheese
New types and blends are now allowed
Eggs
Buy the least expensive brand of eggs you
choose
Whats being changed?
Baby Food Vegetables and Fruits
An expanded variety of Beech-Nut/Beech-Nut Goya is now
allowed
Gerber brand is no longer allowed
Baby Food Meats
Gerber brand is no longer allowed
Cold Cereals
Any store brand of certain cereal types can be purchased
You can now choose from a wide variety of store brands
There have been changes to the lists of approved
National/Specialty cold cereals
Hot Cereals
There have been changes to the lists of approved
National/Specialty hot cereals

Whats being changed?
Tortillas
Only whole grain soft corn tortillas can be purchased
Whole Grain Breads
A more extensive list of allowed whole grain bread
products is available
Some breads are no longer allowed
Juices
Women can now only get juice concentrate in 11.5 or
12 ounce containers
Grape juice in 64 ounce plastic bottles is no longer
allowed
You can choose from a wide variety of store brands of
certain types of 100% juice with 120% or more vitamin
C

Whats being changed?
Canned Fruits
Unsweetened fruit cocktail and single serving
sizes of all canned fruits are now allowed
Canned Vegetables
More types of canned tomatoes are allowed
Frozen Vegetables
Single serving packages are allowed

The Rules: MILK
Your WIC check lists the milk fat content you must buy
When purchasing milk buy:
The least expensive type
The largest container available
(or size listed on check)
NOT ALLOWED
Flavored
Organic
Sweetened Condensed
Buttermilk
Milk with added calcium
Reduced Fat (2%)
The Rules: Evaporated/Canned
Milk
When purchasing evaporated/canned milk buy
the:
Least expensive brand
12 ounce can only
Can be fat-free or whole
NOT ALLOWED
Flavored
Organic
Sweetened Condensed
Buttermilk
Milk w/ added calcium
Reduced Fat (2%)

The Rules: Dry/Powdered
Milk
When purchasing dry/powdered milk buy the:
Least expensive brand
25.6 ounce container only
Nonfat only
NOT ALLOWED
Flavored
Organic
Sweetened Condensed
Buttermilk
Milk w/ added calcium
Reduced Fat (2%)



The Rules: Lactose Milk
When purchasing lactose-free milk buy:
The least expensive type
The largest container available (or size listed on
check)
NOT ALLOWED
Flavored
Organic
Sweetened Condensed
Buttermilk
Milk w/ added calcium
Reduced Fat (2%)

The Rules: Soy Beverages
8
th
Continent Soymilk
Original (32 or 64 ounce carton)
Vanilla (32 or 64 ounce carton)
Pacific Natural Foods Ultra Soy
Original (32 ounce carton)
Vanilla (32 ounce carton)
Silk Soymilk
Original
Westsoy Soymilk
Organic Plus (Plain (32 or 64 ounce carton)
Plus Vanilla (32 or 64 ounce carton)
NOT ALLOWED
All other soy beverages
Happy products brand

The Rules: Cheese
May purchase in BLOCKS or SLICES only
Reduced and low-fat allowed
Lactose-reduced and lactose-free allowed
May be purchased from dairy case OR deli
May be more than one package, but must add up to the number of ounces on WIC
check
Varieties ALLOWED:
Pasteurized Process American
Monterey Jack
Mozzarella
Cheddar
Colby Jack
Swiss
Muenster
Provolone
Blends of allowed cheeses
The Rules: Cheese
NOT ALLOWED
Imported cheese
Cheese foods, products, or spreads
Cracker cuts, shredded, grated, cubed,
string/stick cheese
Flavored cheese
Organic cheese
Individually wrapped slices

The Rules: Tofu
14 to 16 ounce packages only
Brands ALLOWED
Azumaya Japanses Style (firm, extra firm)
House Premium or Organic (soft, medium firm,
firm, extra firm)
Natures Promise Organic (firm)
Wegmans Organic (firm)
Vitasoy San Sui or Korean Sprouted Organic (soft, firm, extra
firm)
NOT ALLOWED:
All other tofu products
Nasoya
Soyboy
Stop & Shop
Whole Foods Market

The Rules: Eggs
When buying eggs buy:
The least expensive of the size you choose
Medium or Large size only
NOT ALLOWED:
Jumbo or extra large
Organic
Reduced Cholesterol
Cage Free
Free Range
Omega-3
Infant Cereal
Gerber Cereal for Baby
Barley
Oatmeal
Rice
Whole Wheat
Mixed Grain
8 and 16 ounce containers only
NOT ALLOWED
Any other brand
Beech-Nut Cereal
Organic
Extra Ingredients (DHA, fruit, formula, or added protein)
Women and children cannot get any infant cereal

The Rules: Infant Formula
Read your WIC check to look for the right:
Brand
Size
Form
Powder
Concentrate
The Rules:
Baby Food-Vegetables and
Fruits
4 ounce containers only
Any single fruit EXCEPT GUAVA
Any combination of different fruits
Any single or combination of different vegetables
Brands ALLOWED
Beech-Nut Stage 2 Fruits and Vegetables
Beech-Nut Goya State 2 Fruits and Vegetables
NOT ALLOWED
Any other brands
Gerber
Guava as a single fruit
Mixtures including non-fruit or
non-vegetable ingredients such as
meat, yogurt, rice, noodles

The Rules: Baby Food -
Meats
Only allowed for fully breastfed infants only
2.5 ounce containers only
Brands ALLOWED
Beech-Nut: Stage 1
Beef & Beef Broth
Chicken & Chicken Broth
Turkey & Turkey Broth
Beech-Nut Goya: Stage 1
Beef & Beef Broth
Chicken & Chicken Broth
Kosher meats are allowed but MUST be printed on WIC check
Tuv Taam
Beef Puree & Broth
Chicken Puree & Broth
First Choice
Chicken with Gravy
Turkey with Gravy
NOT ALLOWED:
Any other brand
Gerber Brand
The Rules: Canned Fish
Only allowed for women fully breastfeeding or expecting more than
one baby
Any brand of:
Light Tuna 5 or 6 ounce can
Pink Salmon 5, 6, or 7.5 ounce can
Sardines 3.75 ounce can
In water or oil
May contain skin and bones
NOT ALLOWED
Albacore tuna
Blueback Salmon
Red Salmon
Any flavored fish
Any with added ingredients
The Rules:
Dried Beans, Peas, and Lentils
16 ounce package only
Any variety of mature dry
beans, peas, or lentils
Any brand
NOT ALLOWED
Canned Beans
The Rules: Brown Rice
14-16 ounce or 28-32 ounce package
(specified on you WIC check)
Any brand plain brown rice in boxes or bags
May be instant, quick, or regular cooking
NOT ALLOWED
Other package sizes
The Rules: Peanut Butter
16-18 ounce jar
Any brand
Crunchy/smooth, low-fat,
natural varieties allowed
NOT ALLOWED
Organic
Peanut Spread
Freshly Ground or Whipped
Mixed with jelly, marshmallow, chocolate or honey
With added vitamins and minerals or other added
ingredients such as Omega-1, DHA & EPA, Palm Oil

Breakfast Cereals for
Women and Children
12 ounce boxes or larger
Any Store Brands
National/Specialty brands
NOT ALLOWED
Organic
Single serving packets
Any cereal NOT listed on the NYS WIC
Acceptable Foods Card

Cold Cereals: Any Store
Brand
ANY STORE BRAND NAME AND:
Americas Choice
Best Yet
Clear Value
Essential Everyday
Food Basics
Food Club
HY-TOP
Kiggins
Krasdale
My Essentials
Natures Crunch
Parade
Red & White
Shurfine
Valutime
White Rose

The Rules:
Cold Cereals Any Store Brand
12 ounce box or larger
Varieties ALLOWED
Corn Flakes (plain)
Shredded Wheat (plain or frosted)
Oat Squares (plain)
Also called: Crisp Oat Squares, Crunchy Oat Squares, Oat Crisps
Wheat Flakes (plain)
Oat Os (plain)
Also called: Toasted Oats, Tasteeos, Oats & Os
Multigrain Flakes with Oat Clusters (with or without almonds)
Also called: Honey Crunchin Oats, Honey & Oats, Honey Oat Clusters, Honey Oats & Flakes,
Krispy Honey-Oats, Oats & More, Oats & Honey
NOT ALLOWED
Organic
Any crisp rice cereal
Kix cereal or Life cereal
Single serving packets
Any cereal NOT listed on the NYS WIC Acceptable Foods Card


The Rules:Cold Cereals -
National/Specialty Brands
12 ounce box or larger
General Mills
Cheerios (regular only)
Total Whole Grain
Corn, Rice, or Wheat Chex
Dora the Explorer
Kelloggs
Corn Flakes (regular only)
Frosted Mini-Wheats Original (Little Bites, Bite Size, Big Bites)
Scooby-Doo!
Kemach
Corn Flakes
Toasted Oats
Wheat Flakes
Malt-O-Meal
Mini Spooners (Frosted, Strawberry Cream, Blueberry Cream)
Oat Blenders (Honey, Honey & Almonds)


The Rules: Cold Cereals -
National/Specialty Brands
Post
Grape Nuts (regular only)
Grape-Nuts Flakes
Honey Bunches of Oats (with Vanilla Bunches)
Ralston
Corn Flakes
Sunbelt
Simple Granola
Taanug
Corn Flakes
Toasted Oats
NOT ALLOWED
Organic
Kix cereal or Life cereal
Single serving packets
Any cereal NOT listed on the NYS WIC Acceptable Foods Card
The Rules: Hot Cereals
Best Yet, Hy-Top, IGA, Key Food, Parade, Red & White
Old Fashioned Oats
Quick Oats
Cream of Wheat
Whole Grain 2 minutes
Maypo
Instant Maple Oatmeal
Vermont Style Maple Oatmeal
Quaker
Avena Instantanea Con Hierro
Shoprite
Quick Oats
Weis Quality
Old Fashioned Oats
NOT ALLOWED
Grits
Farina (regular)
Women and children cannot get any infant cereal
The Rules:
Whole Grain Soft Corn Tortillas
16 ounce packages only
Brands ALLOWED
Americas Choice Corn Tortillas
Carlita Soft White Corn Tortillas
Celias White Corn Tortillas and
Yellow Corn Tortillas
Chi-Chis White Corn Tortillas
Del Campo Corn Tortillas
Guerrero White Corn Tortillas
Herdez White Corn Tortillas
La Banderita Corn Tortillas
Natures Promise Corn All Natural Tortillas
Stop & Shop White Corn Tortillas (shelf stable & dairy)
Yossis Pita Corn Tortillas
The Rules:
Whole Grain Soft Corn Tortillas
NOT ALLOWED
Other package sizes
Wheat tortillas
Don Pancho
El Gordo
Hannaford
Happy Products
La Burrita
Mexamerica
Mission
Ortega
Piaxtla
Shurfine
Tia Rosa
Wegmans

The Rules:
Whole Grain Breads & Rolls
16 ounce packages
Brands ALLOWED
Americas Choice
100% Whole Wheat Bread
Best Yet
100% Whole Wheat Bread
Bimbo
100% Whole Wheat Bread
Central Market Classics
100% Whole Wheat Bread
Foodlion
100% Whole Wheat Bread
Full Circle
Flax & Grain Bread
Gold Medal Bakery
100% Whole Wheat Bread with Flax
Gourmet
100% Whole Wheat Bread
The Rules:
Whole Grain Breads & Rolls
Brands ALLOWED
Hannaford
100% Whole Wheat Bread
Hauswald
100% Whole Wheat Bread
Holsum
100% Whole Wheat Bread
Jerusalem
Franczoz Health Bread 100% Whole Wheat o
Franczoz Health Bread Germinated Whole Wheat
Monks
Multigrain
Wheat Wholegrain Bread
My Essentials
Whole Wheat Bread
Pas Yisroel
100% Multi Grain Bread All Natural
100% Whole Wheat Bread All Natural

The Rules:
Whole Grain Breads & Rolls
Brands ALLOWED
Penn Street
100% Whole Grain Wheat Bread
Roman Meal
Sungrain 100% Whole Wheat Bread
Rubschlager
Westphalian Style Pumpernickle Bread
Danish Style Pumpernickle
European Style Whole Grain
100% Whole Wheat Bread
Cocktail Style Whole Grain, Rye, and Pumpernickle
100% Rye Rye-Ola
Flax Bread
Pumpernickle Bread
Black Rye Bread
Sunflower Bread
Sara Lee
Classic 100% Whole Wheat Bread
The Rules:
Whole Grain Breads & Rolls
Brands ALLOWED
Schwebels
Soft 100% Whole Wheat Bread
Shoprite
100% Whole Wheat Bread
Sterns
Whole Wheat Bread
Whole Wheat Rolls
Stop & Shop
Whole Wheat Bread (no salt added)
100% Whole Wheat (in store fresh bakery)
Super Bread
100% Whole Wheat Bread
Windmill Farms
100% Stone Groun Whole Wheat Hamotzie
100% Stone Ground Whole Wheat Mezonos
Zomicks
100% Whole Wheat Bread Hamotzie
100% Whole Wheat Bread Mezonos
100% Whole Wheat Rolls
The Rules:
Whole Grain Breads & Rolls
NOT ALLOWED
Other package sizes
Any bread NOT listed on the NYS WIC Acceptable Foods Card
Alvarado Street Bakery
Arnold
Chaims
Country Kitchen
Harvest Time
Mehadrin Bakery
NSA Bread
Pathmark
Pepperidge Farm
Sunbeam
Weight Watchers
Wonder
The Rules: Juice
Front label must say 100% juice
Front label of apple juice and juice blends must say 120% or
more Vitamin C
Shelf-stable concentrates: 11.5 ounce container only
Frozen concentrates: 11.5-12 ounce containers or 16 ounce
containers only
Plastic bottles: 64 ounce bottles only
Single serving multi packs (3 or 6) must be printed on WIC
check
NOT ALLOWED
Products that are not 100% juice
Organic
Other size containers

The Rules: Juice
Shelf-Stable Concentrates
11.5 ounce container only
Welchs
Any flavor

The Rules: Juice
Frozen Concentrates
11.5-12 ounce containers
Grapefruit, Orange, Pineapple
Any brand
Apple
Any store brand
Langers
Old Orchard
Seneca
Grape
Purple and white
Any store brand
Langers
Old Orchard
Welchs
Purple only
Any store Brand
Seneca
Juice Blends
Dole (any flavor)
Langers (Autumn, Spring, Summer, Winter blends)
Old Orchard (all flavors with DARK GREEN LID)
Welchs (all flavors with YELLOW LID)



The Rules: Juices
Frozen Concentrates
16 ounce container
Grapefruit, Orange, Pineapple
Any brand
Apple
Any brand
100% juice, 120% or
more Vitamin C
Juice Blends
Any brand
100% juice, 120% or more Vitamin C
NOT ALLOWED
Grape juice (except in blends)


The Rules: Juices
Plastic Bottles
64 ounce bottles only
Grapefruit, orange, pineapple
Any brand
Apple
Any store brand (see following slide)
Apples & Eve
Langers
Lucky Leaf
Motts
Musselmans
Nestle Juicy Juice
Old Orchard
Seneca
Sesame Street
Juice blends
Any store brand (see following slide)
Langers (Apple Berry Cherry, Apple Cranberry, Apple Kiwi Strawberry, Apple Grape, Apple Orange Pineapple, Disney Apple
Cranberry Grape)
Nestle Juicy Juice (Apple Raspberry, Berry, Cherry, Fruit Punch, Kiwi Strawberry, Mango, Orange Tangerine, Strawberry Banana,
Tropical
Old Orchard (Aci Pomegranate, Apple Cranberry, Berry Blend, Blueberry Pomegranate, Cherry Pomegranate, Peach Mango, Wild
Cherry)
Sesame Street (Bert & Ernies Berry, Elmos Punch)
NOT ALLOWED:
Grape juice (except in juice blends)
Refrigerated Cans


The Rules: Juice Any Store
Brand
Any store brand
(includes store name)
and is 100% juice with
120% or more Vitamin C
AND:
Americas Choice
Best Yet
Clear Value
Crisp
Delsea Farms
Essential Everyday
Flavorite
Food Club
Great Value
Harvest Classic
Hy-Top
Krasdale
My Essentials
Natures Own
Parade
Red & White
Richfood
Shurfine
Super A
Tripton Grove
White Rose
The Rules:
Fresh Fruits and Vegetables
Any variety of fresh vegetables and fruits
EXCEPT white potatoes
Organic fruits and vegetables
Sweet potatoes and orange yams
Whole/cut fruits and vegetables
Bagged salad mixtures
Bagged vegetables
Undecorated pumpkins

The Rules: Fruits and
Vegetables
NOT ALLOWED
White potatoes
Items from the salad bar
Party trays
Fruit baskets
Decorative vegetables and fruits
Dried vegetables and fruits
Nuts, including peanuts, fruit/nut mixtures
Herbs/spices
Salad Dressing
Added sugars, fats, or oils

The Rules: Canned Fruits
Any brand packed in water or juice
Any plain fruit or plain
fruit mixtures
Any container/package
type
Including fruit cocktail
Any size
Applesauce must be no sugar added or
unsweetened only
Products with artificial sweeteners
The Rules: Canned Fruits
Choose containers that say:
In its own juice
In pear juice from concentrate
In unsweetened pineapple juice
Naturally sweet
100% pure fruit juice
100% natural
No sugar added
Unsweetened
The Rules: Canned Fruits
NOT ALLOWED
Cranberry sauce
Pie filling
Any syrup (heavy, light, naturally light, extra light,
etc.)
Added Sugar (lightly sweetened in fruit juice, etc.)
Nectar
Products with added salt, fat, and oils
The Rules: Canned
Vegetables
Any brand
Any plain vegetables, plain vegetable mixtures (without white potatoes)
Any container/package type
Any size
May be regular or low-sodium/salt
Canned sweet potatoes or yams
Canned tomatoes
Paste
Puree
Whole
Crushed
Sauce
Stewed
Salsa
MUST have vegetables and/or
fruits listed as FIRST ingredient(s)

The Rules: Canned
Vegetables
NOT ALLOWED
White potatoes (any potatoes other than sweet potatoes or
yams)
Pickled or creamed vegetables (including corn)
Baked beans, pork and beans
Mature legumes
Black beans
Garbanzo beans
Kidney beans
Soups
Ketchup
Relishes, olives, or sauerkraut
Products with added fats, oils, sugars, meats, syrups or
condiments
The Rules: Frozen Fruits
Any brand with no sugar added
Any plain fruit, plain fruit mixtures
Any container/package type
Any size
NOT ALLOWED
Ingredients other than fruit
Added sugar
The Rules: Frozen Vegetables
Any brand
Any plain vegetables, plain vegetable mixture
(without white potatoes)
Any container/package type
Any size
Single serving packages allowed
With or without salt
Frozen beans, peas, and lentils
Sweet potatoes and yams
The Rules: Frozen Vegetables
NOT ALLOWED
White potatoes
French fries, hash browns,
tater tots, other shaped potatoes
Vegetables with cheese sauce or other type of
sauce
Vegetables mixed with pasta, rice, or any other
ingredient
Vegetables that are seasoned, flavored, or
breaded
ANY QUESTIONS?

Ask your WIC nutritionist at your next
appointment!