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Digital publishing solutions of all sizes for all types of content
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Making Digital Pay
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decision is about how enriched, complex and smart (or smarter) their content (or assets) should be to grab the end users (and their wallets). For digital solutions providers, how much the publishers are willing to pay to apply enhanced and intuitive solutions to their content would decide how high the level of offer-ings would go. In short, everything has a price and finding a workable business model is getting more complex—and crucial—than ever.
Controlling Content
As we speak, content is being scanned, converted, reformatted, enhanced, spliced, diced, structured, dechunked, animated, fattened (or trimmed) and slicked up for distribution through all types of devices and platforms. The need for content consistency, portability, effi-ciency, accuracy and speed is overwhelm-ing.Current digital technology, says CEO Kris Srinaath of Qbend, has thrown up various possibilities, platforms and devices. “We see consumer choices becoming extremely varied, and content delivery so complex that publishers—both traditional and non-traditional—cannot afford to focus on a few formats. The goal for S4Carlisle, Qbend and our transmedia services team is to provide a solid framework for publishers to curate and enrich their content, and provide what the consumers have come to expect,” he says, adding that transmedia services, a new division within S4Carl-isle, will bridge the gap between tech-nology providers and content creators to offer consumers rich content experience on their devices.Multiplicity of devices has certainly increased the demand for content conver-
Nothing is set in stone as far as content digitization and aggregation is concerned
Redefining and Repurposing Content as We Go Along
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Smart and enhanced content. Intuitive and dynamic work-flow. Interactive and integrated media. Scalable and custom-ized solutions. Single-source and multi-platform processes. Aggregated and dechunked data. Agile and mobile technolo-gies. The adjectives keep coming and the concepts pertaining to content, ever more sophisticated by the day.
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o just when you were grasp-ing the meaning of “dis-coverability” and “big data,” you will now have to get your mind around “flipped classroom,” in which students view short video lectures at home before the class session while in-class time is devoted to exercises, proj-ects, or discussion; and “semantic tag-ging,” a way of reinforcing the meaning of specified content. Concepts and jargons aside, both pub-lishers and digital solutions providers need to make some major calls regarding content, and its digitization and distri-bution processes. For publishers, the big
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Digital Solutions in India 2014
The following articles are available online in conjunction with this print report: Visit www.publishersweekly.com/DigitalSolutions2014 for continuing coverage, news, and q&as with vendors and publishers on the digital solutions industry.
Online Coverage of the Digital Solutions Industry
 
Q&A with Dr Lalit S. Kanodia of Datamatics (who is one of the pioneers in the Indian software and offshore services industry)
 
 Across Segments and Domains: Projects Showcase (featuring interesting, unusual and complex projects from various vendors)
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