EMI RATES STADI UM

LONDON, ENGLAND
MAY 1 5 , 2 0 1 4
FI RST ANNUAL
Hosted by Emirates Stadium and the Global Sports Symposium Planning Committee
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TOTAL COVERAGE
Welcome
PAGES 4, 6
Registration, Networking Breakfast
Welcome & Opening Remarks, Leagues and Entities: Overcoming Inequalities
1A Teams as Brands
1B Supercharging Your Career Workshop
2A Data in Sport: The Future
2B Start-Up Competition, Networking Lunch
The Game Changer: Assessing Sponsorship Value
Sport without Borders: International Expansion
Start-Up Competition Results & Closing Remarks
PAGE
8
PAGE
9
PAGE
12
PAGE
13
Welcome
PAGE 4
CONTENTS
Committees
PAGE 5
Fellowship
Program
PAGE 6
Sponsors &
Partners
PAGE 15
The Future of Sport Media
Networking Reception
PAGE
14
@Havas_SE
DATA IN SPORT: THE FUTURE
THE GAME CHANGER: ASSESSING SPONSORSHIP VALUE
SPORT WITHOUT BORDERS: INTERNATIONAL EXPANSION
11:45am 12:45pm
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10
WELCOME
Alex Rosen, Executive Director
Greetings:
On behalf of the entire 2014 Global Sports Symposium Planning and Advisory Committees, as well as the Sports Symposium
Board of Directors, it is my distinct pleasure to welcome you to the 1st annual Global Sports Symposium (GSS).
GSS falls under the umbrella of Sports Symposium, a student-run, nonprot organization that strives to provide sports
business education and develop the next generation of leaders in the industry. The organization is best known for the
popular Ivy Sports Symposium, a US-based event that will see its 9th annual installment this fall. GSS represents a natural
expansion of our initiative and I am excited to be opening our doors to a new group of colleagues.
Through our events, we strive to recognize individuals and organizations that have distinguished themselves in the business
of sport and highlight those destined to impact the future of the industry. Our professional attendees possess a wealth
of knowledge and experience to impart on their colleagues and future successors. Our student attendees bring a desire
to learn and an inventive mindset with which to approach tomorrows greatest challenges. We hope that the interactions
between these two groups and our speakers will breed innovative ideas that are bound to improve the landscape of sports
business for years to come.
This conference would not be possible without the support of Arsenal FC, which has graciously opened up Emirates
Stadium to us and provided unwavering support throughout our planning efforts. We are also indebted to the great people
at SportsPro Media, who have witnessed our impact in the US and were determined to help us bring an event to the UK.
Finally, we are thankful for our partners, whose generous support has enabled the inaugural GSS to start down the path of
becoming one of the worlds premier sports business conferences.
I sincerely hope that you will nd value in our agenda and invite you to be open, both to new friends and new ideas. We
hope this GSS will be the rst of many and I look forward to welcoming you back again in future years.
Best,
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#GSS2014
COMMI TTEES
BOARD OF DI RECTORS
ADVI SORY COMMI TTEE
PLANNI NG COMMI TTEE







David Sternberg

David Sternberg has been the Head of Media at Manchester United since May
2013. He is responsible for the strategy and daily operations of all of the clubs
media businesses, including the MUTV television network, the manutd.com
website, mobile apps and services, social media channels and print
publications. During his tenure the club has expanded the global reach of
MUTV to 89 territories; launched official accounts on Twitter, Google+,
Instagram, Sina Weibo and Tencent Weibo; secured new magazine,
programme and book publishing partnerships; and introduced a suite of
smartphone apps in partnership with regional mobile network operators
across Asia, the Middle East and Africa.

Prior to joining Manchester United, David was the Chief Executive Officer of
Universal Sports, an Olympic-themed sports television network in the United
States jointly owned by NBC Universal and Intermedia Partners. He oversaw all
aspects of the networks operation, including advertising sales, distribution,
programming, marketing, technical operations, finance and administration and
digital media operations. Before going to Universal Sports in April 2010, David
spent nearly 12 years as an executive in the Fox Networks Group, managing
sports TV channels in the U.S. and Latin America. He holds an MBA from the
Anderson School at UCLA and a BA from Princeton University, and is married
with three children.

Lucien Boyer
President & Global Chief
Executive Ofcer
Havas Sports & Entertainment
Eric Guthoff
Founding Partner
GlideSlope
Ben Hatton
General Manager, Europe
Raptor Sports Properties
Marc Reeves
International
Commercial Director
National Football League
David Sternberg
Head of Media
Manchester United
@SPORTSSYMPOSI UM
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Charles Baker
Partner, Global Sports Media
and Entertainment Group
DLA Piper
Joe Becher (Co-Chair)
Consultant,
International Sports Practice
Odgers Berndtson
Chris Chaney (Co-Chair)
Co-Founder & Managing Partner
1010 Capital
Steve Hellmuth
Executive Vice President,
Operations and Technology
NBA Entertainment
Doug Perlman
Founder & Chief
Executive Ofcer
Sports Media Advisors
Steve Tseng
Chief Sales Ofcer
Womens Tennis
Association
Jamie Zaninovich
Commissioner
West Coast Conference
Alex Rosen (Harvard Law 14)
Ex-Ofcio
Executive Director
Sports Symposium
Harriet Thayer (London MBA 14)
Co-Chair
Alex Holdridge (London MBA 14)
Co-Chair
Vivek Sarma (London MBA 14)
Speakers Director
Chris Sury (Warwick MSc 13)
Content Director
Charlotte Males (Brunel 13)
Marketing/PR Director
Anh Phung (LSE 16)
Attendee Experience
Director
Jason Meahara (London MBA 15)
Corporate Relations Director
Maitane Amorrortu Blanco
(London MBA 15)
Logistics Director
The Sports Symposium Fellowship Program was created in 2011 to provide talented graduate
and undergraduate students with a unique opportunity to actively contribute to the success of the
organizations various initiatives. Each May, the Symposium selects up to two students to work
alongside the Executive Director for a 12-month period. Applications for next years Fellowship
close Monday, May 19. More information is available at sportssymposium.org.
Mark Burns is currently a third year law student at Belmont University in Nashville,
Tennessee. Mark serves as an Operations Intern in the Belmont Athletic Department,
assisting with mens and womens basketball games along with womens volleyball
matches. He co-authors various sports business related articles for Forbes.com with
Darren Heitner, a Miami-based attorney and Founder of SportsAgentBlog.com
Mark is also in the early planning stages of forming a career consulting company that will
assist those looking to break into the sports industry. As part of that side venture, Mark
is a Contributor with Entrepreneur.com.
In the summer of 2013, Mark was part of the 2nd Annual Manhattan Sports Business
Academy, an eight-week sports business program that takes a comprehensive 360-degree
approach to immersing students in the industry.
Mark has interned with a variety of organizations including the Nashville Predators,
Leverage Agency, Elite Talent Agency, Movement Talent Agency, and the Central
Collegiate Hockey Association.
Mark was recently named a 2013 30 Under 30 Award Recipient (Sports Launch
Magazine) in addition to being named A Rising Star In #SportsBiz for 2013
(SportsNetworker.com). In 2013, The Migala Report named Mark a Twitter Must Follow
for #SportsBiz Job Advice.
Mark graduated from the University of Michigan in 2011 with a Bachelor of Arts degree
in History; he doubled minor in Political Science and Crime and Justice.
Tanner Simkins is currently pursuing his Masters in Sport Management from Columbia
University. As a rising entrepreneur, Tanners past includes ventures in management,
audio production, multiple website platforms, venue services, and strategic business
planning. His current sport startups, all in different stages, are related to equipment
accessibility, recreational leagues, and general sport entertainment.
Tanner has amassed a portfolio of experience in digital marketing, athletic administration,
research, brand building and strategic assistance that has included projects for:
Bloomberg Sports, Sports Illustrated, Coaches Cabana, Renew Merchandise, Global
Options Group and various other properties.
Some of Tanners professional involvement includes a championship season internship
with the Miami Heat, community programming with the Miami Dolphins, and roles of
increasing responsibility with multiple South Florida sports agencies. Other relevant
experience includes corporate hospitality surrounding the World Cup, analysis and
commentary for the agship station of Miami Hurricanes sports, mobile applications,
NFL events including Super Bowl & Pro Bowl, entertainment talent buying and athlete advising.
Simkins, a Miami native, graduated from the University of Miami in 2013 with Honors
after earning a self pursued dual degree, BSED Sports Administration and BBA Finance.
His other academic credentials include many publications, developing ethical theory,
and contributions to various sport outlets.
Most recently he has laid foundation for his full service sport entertainment rm, slated
to launch in the coming months. For updates or more information, Simkins welcomes
interactions on social media and his personal website.
MARK BURNS
2013/2014 FELLOW
TANNER SIMKINS
2013/2014 FELLOW
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#GSS2014
Coming Fall 2014
MORE INFORMATION SOON AT SPORTSSYMPOSIUM.ORG
1010 Capital is a global merchant bank that focuses on incubating, advising and investing in consumer brands
and ventures across the sports, entertainment and lifestyle industries.
The rm was founded by entrepreneurs and executives Nick Loftis, Brandon Chang, Chris Chaney and Warren
Chia in 2013, and has operations in North America and Asia. Our team has extensive experience across the
industries it serves and utilizes its expertise, along with its global network and reach, to maximize outcomes for
our companies, clients and investments.
1010 Accel is our in-house incubator
allowing us to build great companies
from the ground up utilizing our internal
resources and global network.
Our rst fund, 1010 Brand Ventures I,
invests in emerging lifestyle apparel,
footwear and accessories companies.
1010 Capital Advisory provides boutique
investment banking services to
consumer brands and companies.
Registration Registration will remain open until 12:00 PM
East Stand Entrance
8 : 0 0 A M - 8 : 4 5 A M
AGENDA
Networking Breakfast
Woolwich Suite
8 : 0 0 A M - 8 : 4 5 A M
Harriet Thayer, Co-Chair, 2014 Planning Committee, Global Sports Symposium
Alex Rosen, Executive Director, Sports Symposium
Welcome & Opening Remarks
Woolwich Suite
8 : 4 5 A M - 9 : 0 0 A M
Moderator: Ben Hatton, General Manager, Europe, Raptor Sports Properties
Michael Cunnah, Chairman, iSportconnect, Former Chief Executive Ofcer, Wembley Stadium
Tom Fox, Chief Commercial Ofcer, Arsenal FC
Daniel Geey, Solicitor, EU Regulatory Group, Field Fisher Waterhouse
Mark Lamping, President, Jacksonville Jaguars
Leagues and Entities: Overcoming Inequality
Woolwich Suite
9 : 0 0 A M - 1 0 : 0 0 A M
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#GSS2014
There is evident disparity between different revenue models of leagues and entities worldwide. This panel will seek to
identify best practices in an effort to encourage more stable, sustainable and protable businesses. What foundations are
in place for such large differences to exist between revenues? How does a sports native popularity affect the marketing
outreach of executives and balance sheets of the governing bodies? Is central regulation necessary for the long-term
success of sport leagues?
AGENDA
Moderator: Sue Bridgewater, Professor, Organisation & Management, University of Liverpool
Paul Bell, Commercial Director, Leeds United FC
Abeed Janmohamed, Commercial Director, RadiumOne
Jim OToole, Commercial Director, London Irish RFC
Ben Wright, Senior Vice President, Business Development, Wasserman Media Group
1A Teams as Brands
Woolwich Suite
1 0 : 0 5 A M - 1 1 : 0 5 A M
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@SPORTSSYMPOSI UM
Sporting teams increasingly command a loyalty from fans, drawing comparisons with brands in the wider marketing
network. Revenue models and global appetite for sport has made it impossible to separate this concept from business,
supporting the evolution of a team as a brand. Is the development of a brand intricately tied with the results on and off
the playing eld? What are teams and leagues doing to create these brands and manage their images? How do the teams
work in tandem with leagues to ensure that their interests are best served? What kind of an impact does a teams individual
marketing success have on overall league economics?
Moderator: Will Lloyd, Chief Executive Ofcer, GlobalSportsJobs
Kevin Carpenter, Sports Lawyer, Hill Dickinson, Editor & Consultant, LawInSport
Alexandra Chalat, Managing Director, thinkBeyond
Kristian Dobrev, International Account Executive, Soccerex
Alexander Thorpe, Consultant, Sports Business Group, Deloitte
1B Supercharging Your Career Workshop
M Club
1 0 : 0 5 A M - 1 1 : 0 5 A M
CHARGED BY
AGENDA
Moderator: Dave Slocombe, Vice President, Product, Race Yourself
Jeff Bennett, Chief Executive Ofcer, Raptor Sports Properties
Lucien Boyer, President & Global Chief Executive Ofcer, Havas Sports & Entertainment
Matt Rogan, Managing Director, Two Circles
Russell Stopford, Director, Product Development, PERFORM
2A Data in Sport: The Future
Woolwich Suite
1 1 : 4 5 A M - 1 2 : 4 5 P M
The analysis of data has become widespread in sport. Quantitative analytics are increasingly being used across functions,
from selecting the most effective players and reducing the chance of injury, to enhancing fan engagement and inuencing
sponsorship spend. As leagues, teams and brands are held more accountable to their nancial spending, they have turned
to data as a means of driving both on-the-eld and off-the-eld decision-making. How is data being incorporated today and
how will that change in the future? Are the right resources in place to manage the inow of big data, and if not, what is required?
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#GSS2014
Networking Break
1 1 : 0 5 A M - 1 1 : 4 5 A M
See Next Page for 2B Start-Up Competition: 11:45AM - 12:45PM
Networking Lunch
Emirates Lounge
1 2 : 4 5 P M - 2 : 0 0 P M
AGENDA
Judges:
Chris Chaney, Co-Founder & Managing Partner, 1010 Capital
Eric Guthoff, Founding Partner, GlideSlope
Chris Ingram, Founder, Ingram Enterprise, Director & Major Shareholder, Sports Revolution
2B Start-Up Competition
M Club
1 1 : 4 5 A M - 1 2 : 4 5 P M
The Finalists
PlayEnable.com is the Shopify and eBay for the sports and
activities market. Fitness facilities can use PlayEnables
simple Shopify-style system to manage their clients,
payments, and schedules in one place. At the click of a
button, they can promote their classes on their own website
as well as on PlayEnables marketplace. At the other end,
consumers can nd and book these classes instantly.
@playenable
Togeva is a mobile development company whose patent
pending Live Events platform provides a simple but effective
way for venues and sponsors to connect with fans. Live Events
connects large numbers of fans to venue screens, harnessing
the power of mobile. Fans devices become the controllers
allowing for an endless number of interactive games, polls and
digital content to win sponsored prizes.
@WeAreTogeva

I N PARTNERSHI P WI TH
MatchPint connects sports fans, pubs and selects brands.
It is the leading sports marketing platform in the UK leisure
industry, and gives consumers up-to-date information
regarding sports event being broadcast in pubs. MatchPint
helps sports fans locate pubs to view a sports xture,
enables pubs to organize and effectively market their sports
offering, and allows brands to engage and communicate
with a highly targeted audience.
@matchpint
Fiary is a UK start-up on a mission to enhance live sport
experiences with augmented reality applications. Our SpecData
app provides in-stadium fans a richer digital experience by
using smartphones to overlay unique graphical augmented
reality information that fans have never received before, from
record lines for athletics events to the distance a free kick is
from goal in football. Our technology is adaptable across sports
and fans choose the information they want to receive.
@TeamFiary
11
@SPORTSSYMPOSI UM
AGENDA
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@SPORTSSYMPOSI UM
Moderator: Fredda Hurwitz, Global Vice President, Havas Sports & Entertainment
Phil Carling, Head of Football, Octagon UK
Glenn Lovett, President, Global Strategy, Repucom
Ameesh Manek, Director, England Basketball
Adam Paker, Chief Executive Ofcer, Commonwealth Games England
The Game Changer: Assessing Sponsorship Value
Woolwich Suite
2 : 0 0 P M - 2 : 5 5 P M
The way fans consume content has changed, challenging brands, teams and sports platforms to engage in new and
innovative ways. A loyalty to a team and athlete is no longer enough for a consumer to feel personally connected with a
sponsor. Sponsorships continue to be an important part of an organisations corporate marketing strategy, but how can they
be activated to ensure there is a substantial return on investment? How can new forms of fan engagement be measured
so that they can be assigned a monetary value? Furthermore, what are the challenges to sports teams and leagues when
attracting sponsorship in a challenging economic environment?
AGENDA
Moderator: Charles Baker, Partner, Global Sports Media and Entertainment Group, DLA Piper
Nick Keller, Founder, Beyond Sport
Bob Reeves, President, Rugby Football Union
Marc Reeves, International Commercial Director, National Football League
Nick Varley, Chief Executive Ofcer, Seven46
Sport without Borders: International Expansion
Woolwich Suite
3 : 2 5 P M - 4 : 2 0 P M
The Olympic Games and FIFA World Cup are two classic examples of sports global appeal. In recent years, the European
football leagues have captured Asia and the NFL has continued its entry into Europe. With this movement across borders,
how can leagues and teams appeal to international fan bases? What support systems need to be in place for a sport to gain
ground in international territories? This panel will also explore the power of sport globally to promote social change and
create positive environments.
Alex Holdridge, Co-Chair, 2014 Planning Committee, Global Sports Symposium
Start-Up Competition Results & Closing Remarks
Woolwich Suite
4 : 2 0 P M - 4 : 3 0 P M
Networking Break
2 : 5 5 P M - 3 : 2 5 P M
13
@SPORTSSYMPOSI UM
AGENDA
Emirates Lounge
Moderator: David Sternberg, Head of Media, Manchester United FC
Matthew Baxter, Chief Media Ofcer, Liverpool FC
Charly Classen, Vice President & General Manager, EMEA, ESPN
Dave Gibbs, Director, Digital Media, Sky Sports
Dan Markham, Senior Vice President, Media Distribution & Emerging Markets, National Basketball Association
Stephen Nuttall, Senior Director, Sports, YouTube EMEA
The Future of Sport Media
Woolwich Suite
4 : 3 0 P M - 5 : 3 0 P M







David Sternberg

David Sternberg has been the Head of Media at Manchester United since May
2013. He is responsible for the strategy and daily operations of all of the clubs
media businesses, including the MUTV television network, the manutd.com
website, mobile apps and services, social media channels and print
publications. During his tenure the club has expanded the global reach of
MUTV to 89 territories; launched official accounts on Twitter, Google+,
Instagram, Sina Weibo and Tencent Weibo; secured new magazine,
programme and book publishing partnerships; and introduced a suite of
smartphone apps in partnership with regional mobile network operators
across Asia, the Middle East and Africa.

Prior to joining Manchester United, David was the Chief Executive Officer of
Universal Sports, an Olympic-themed sports television network in the United
States jointly owned by NBC Universal and Intermedia Partners. He oversaw all
aspects of the networks operation, including advertising sales, distribution,
programming, marketing, technical operations, finance and administration and
digital media operations. Before going to Universal Sports in April 2010, David
spent nearly 12 years as an executive in the Fox Networks Group, managing
sports TV channels in the U.S. and Latin America. He holds an MBA from the
Anderson School at UCLA and a BA from Princeton University, and is married
with three children.

Media companies offer a multitude of packages that bring the world of sport to fans and make the landscape more
competitive for business. In addition, we are seeing sporting teams and leagues nd new revenue streams by expanding
into media through partnerships or organic growth or partnerships. Technological innovation on mobile and the Internet is
making sport easier for fans to consume, expanding fan bases across geographies. Are the rising rights fees sustainable, or
will the bubble burst? In what ways will clubs be able to prot from their athletes, and how will rapidly evolving audiences
consume sport in the future?
Networking Reception
W Club
5 : 3 0 P M - 7 : 0 0 P M
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#GSS2014
THANK YOU
Sponsors include Arsenal FC and SportsPro.
Partners include 1010 Capital, GlobalSportsJobs, Havas Sports & Entertainment and iSportconnect.
The 2014 Global Sports Symposium is hosted by Emirates Stadium and the
2014 Global Sports Symposium Planning Committee.
Copyright 2014 Sports Symposium. All rights reserved.
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@SPORTSSYMPOSI UM
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#gss2014
@Spor t sSymposi um