Events Management Resource Guide

EVENTS MANAGEMENT
Resour ce Gui de

Glenn Bowdin
UK Centre for Events Management
Leeds Metropolitan University

August 2003

Published by the Learning and Teaching Support Network (LTSN) for
Hospitality, Leisure, Sport & Tourism
Resource Guide: Events Management

LTSN Hospitality, Leisure, Sport & Tourism, August 2003 3

Resource Guide in:
Events Management

C O N T E N T S
Introduction ....................................................................................................................................... 5
Teaching Events Management ......................................................................................................... 5
Key Words .......................................................................................................................................... 7
Bibliographies ................................................................................................................................... 7
Books.................................................................................................................................................. 8
Event Planning / Management / Production ................................................................................... 9
Conference / Exhibition Planning / Management.......................................................................... 16
Event Design / Themeing .............................................................................................................. 19
Health & Safety / Risk Management ............................................................................................. 19
Marketing and Sponsorship .......................................................................................................... 20
Market Sector Reports .................................................................................................................. 21
Journals............................................................................................................................................ 24
Periodicals ....................................................................................................................................... 25
Media ................................................................................................................................................ 27
Discussion Lists .............................................................................................................................. 27
Conferences ..................................................................................................................................... 28
Online Resources Bibliography / Reference / Publications / Search Services ..................... 29
Online Resources - Directories ...................................................................................................... 30
Associations / Industry Bodies ...................................................................................................... 31
Conference Sector ........................................................................................................................ 31
Exhibition Sector ........................................................................................................................... 31
Events / Incentive Travel ............................................................................................................... 31
Festivals ........................................................................................................................................ 31
Production ....................................................................................................................................... 31
The Business Tourism Partnership ............................................................................................... 32
TTENTO / HtF ............................................................................................................................... 32
About the Author ............................................................................................................................. 32


I N T R O D U C T I O N
The subject area of events management is progressing as a discipline, with an increasing
number of qualifications being offered with events in the title. In addition, anecdotal
evidence suggests that there are hundreds of modules covering the principles of events
management within hospitality, tourism and leisure courses, together with coverage in PR
and business related courses.

This resource guide has been developed to direct academics who teach events management
towards sources of information that can inform and develop their teaching, therefore
improving the quality of their teaching, learning and assessment in relation to events
management. It is worth noting that, at the time of writing, there are moves to launch a
subject association for events management education in order to provide an academic home
for people teaching this subject please contact the author should you be interested in being
kept informed of developments in this area.

T E A C H I N G E V E N T S M A N A G E M E N T
Teaching events management, either at a module or course level, will require coverage of a
range of disciplines in order that the students gain an understanding of the subject. At
course level, Getz (2000) presents a useful conceptual framework to illustrate this approach
(Figure 1). He argues that the type of event is secondary to developing an understanding of
the nature of events and basic management functions.
Figure 1: Conceptual Framework for Event Management
Level 1: Foundation

THE NATURE OF PLANNED EVENTS
Limited duration and special purpose
Unique blend of setting, program,
management, and participants/customers
Experiences and generic appeal
Cultural and economic significance
Businesses, agencies and organizations
Forces and trends
Professionalism
Programming and scheduling
Venues/settings
MANAGEMENT FUNDAMENTALS
Planning and research
Organizing and co-ordinating
Human resources
Financial and physical resources
Budgeting, controls, risk management
Marketing and communications
Impact and performance evaluation

Level 2: Specialization
Source: Getz, D (2000) Defining the Field of Event Management. Event Management, 6(1), 2.
Type of event and unique program
Special venue requirements
Event organizations
Target markets and unique communications
Special services and supplies
Unique impacts and performance criteria Forces
and trends

Modules may be structured around a particular key text (e.g. Allen et al., 2002; Bowdin et al,
2001; Getz, 1997; Goldblatt, 2002; Hall, 1992; Shone with Parry, 2001; Watt, 1998),
however, it is expected that a range of materials will be accessed in order to provide a
rounded understanding of the subject. Modules on specific aspects of the events industry,
for example, Conference Planning, may draw on the general texts above or conference
specific texts, for example, Rogers (2003) or Davidson and Cope (2003).

The teaching of events management requires the development of a sound theoretical base
underpinned by vocational and practical examples. As a result, event management texts
should be supplemented by discipline focused texts - for example, management, human
resource management, operations management and finance. Given the limited number of
event-specific texts in these areas, and generally the comparatively limited stock of events-
specific texts in university / college libraries, it is essential to encourage students to draw on
the wider based literature to support their studies (anecdotal evidence suggests that if
students cannot find books in stock with events in the title, they will claim that they are
unable to complete work as there arent any books). In addition, there are a wide range of
materials, including journals, industry periodicals, newspapers, industry associations and
other sources of information that can be used to supplement textbooks.

Broadly, a module in the principles of events management may be structured around the
events planning / management process and include coverage of the following topics:

Introduction - Definitions of Events / Scoping the Events Industry / Stakeholders
Event Planning Process / Event Project Management
Impacts of Events
Risk Management / Law & Licensing / Health & Safety
Logistics
Production / Staging
Marketing / Promotion
Sponsorship
Management / Organization
Finance / Budgeting
Human Resource Management / Volunteer Management
Evaluation


K E Y WO R D S
Students should be encouraged to use a range of key words to search for related articles and
resources. These can range from event-specific (e.g. Commonwealth Games, Glastonbury
Festival, Olympics) to general events-related key words including:

event, special event, festival, conference, convention, exhibition, exposition,
expo, forum, symposium, meeting, mega-event, hallmark event, incentive
travel, corporate hospitality, sports management, sponsorship, event
planning, event management, events management, conference planning,
event tourism, business tourism

Depending on the search facilities available within online resources, students may need to
use different combinations in order to undertake effective searches - each may produce a
different set of results. For example, event plan, event planning, events planning, event
management, events management. In addition, some search facilities use Boolean (AND,
OR, NOT) in order to widen or narrow results e.g. event AND planning, event OR
conference AND planning, event NOT exhibition AND management.

B I B L I O G R A P H I E S
A large number of the text books listed in the Books section include extensive bibliographies.
There are also a small number of bibliographies available online, some of which are listed
below.

Allen, J, Harris, R and Huyskens, M (2000) Event Management: An Australian
Bibliography. Sydney: University of Technology.
The bibliography contains references to books, journal articles and research papers of
relevance to Australian events management within a range of categories.
http://www.business.uts.edu.au/acem/pdfs/bibliography.pdf

Bowdin, G A J (2003) Events Management Bibliography. Leeds: WorldofEvents.net/UK
Centre for Events Management.
The bibliography contains references for over 100 events management specific books
currently available that can be used to inform teaching on a range of subjects relating to
events. http://www.worldofevents.net (under Publications)

McCurley, S (2002) Volunteer Management Bibliography. Philadelphia: Energize, Inc.
Extensive online volunteer management bibliography developed by Steven McCurley.
http://www.worldofevents.net/directory/out_frame.php?PHPSESSID=&ID=1682

Olympic Studies Centre
The website of the Olympic Studies Centre at Universitat Autnoma de Barcelona includes a
wide range of resources including articles and extensive links to Olympic related resources.
http://www.blues.uab.es/olympic.studies


Sport England
The website of Sport England includes a wide range of bibliographies on sports-related
subjects, including sports venue design and sponsorship.
http://www.sportengland.org

The Library of Congress (2000) The Olympics: A Guide to Resources. USA: Library of
Congress.
A useful resource providing links to a range of materials held within the Library of Congress.
http://www.loc.gov/rr/main/olympics/

Veal, A J and Toohey, K (2002) The Olympic Games: A Bibliography. Sydney: University
of Technology in Sydney.
The bibliography contains around 1400 references to academic articles and reports.
http://www.business.uts.edu.au/lst/downloads/olympic_bib_update2.pdf

B O O K S
The range of event specific books has increased over the past five years. These range from
how-to guides and manuals, through to academic textbooks exploring a range of issues
relating to the subject discipline. Although there is currently only one series of books in
Events Management, published by Wiley (http://www.wiley.com), other books are published
by a range of publishers. At the time of writing, a new series is being launched by
Butterworth-Heinemann (http://www.bh.com) in 2004 in order to develop their existing
catalogue in this subject area.

An extended booklist is provided below, broken down into a small number of categories:
Event Planning / Management / Production
Conference / Exhibition Planning / Management
Event Design / Themeing
Health & Safety / Risk Management
Marketing & Sponsorship
Market Sector Reports

Although there are likely to be many more books currently on the market or due to be
published within the near future, these have generally proved to be useful additions to the
library or academics bookshelf. However, the following texts have proved to be particularly
useful. From a UK perspective there are relatively few books currently on the market, with
most taking a How To approach aimed at industry practitioners. Bowdin et al (2001),
Davidson and Cope (2003), Rogers (2003), Shone with Parry (2001) and Watt (1998) provide
a useful grounding in events, drawing on examples that students will be able to easily relate
to and all but the latter linking theory with practice. From a wider international perspective, a
module / course would be strengthened with reference to Allen et al (2002), Getz (1997),
Goldblatt (2002), Hall (1997), McCabe et al. (1999), and OToole and Mikolaitis (2002).


Of the above texts, Bowdin et al. (2001), Rogers (2003), Allen (2000, 2002, 2003), Allen et al.
(2002), Goldblatt (2002) and McCabe et al. (1999) have additional resources to support
teaching in this area.

Event Pl anni ng / Management / Producti on

Allen, J (2000) Event Planning: The Ultimate Guide to Successful Meetings, Corporate
Events, Fundraising Galas, Conferences, Conventions, Incentives and Other Special
Events. Canada: Wiley.
Contents: 1 - The First Steps: Initial Planning and Budgeting; 2 - Organization and Timing; 3 -
Location, Location, Location; 4 Transportation; 5 - Guest Arrival; 6 - Venue Requirements; 7 - Who's
It All For?; 8 - Food and Beverage; 9 - Other Considerations; Conclusion.
Support site: http://www.wiley.com/legacy/products/worldwide/canada/event_planning/event_planning.html

Allen, J (2002) The Business of Event Planning: Behind-the-Scenes Secrets of
Successful Special Events. Canada: Wiley.
Contents: 1 - The Strategic Planning of Event Design; 2 - Preparing the Proposal; 3 - The Body of the
Proposal; 4 - Management Fees; 5 - Contractual Negotiations with Suppliers; 6 - Client Contracts; 7 -
Safety and Security; 8 - Event Planning Technology Tools and Emerging Trends; 9 - Multicultural and
Foreign Event Planning; 10 - Event and Program Branding; 11 - Conclusion.
Support site: http://www.wiley.com/legacy/products/worldwide/canada/event_planning/the_business_of.html

Allen, J (2003) Event Planning Ethics and Etiquette: A Principled Approach to the
Business of Special Event Management. Canada: Wiley.
Contents: Part 1: Business Ethics. 1 - The Ethical Cost of Doing Business; 2 - Fair Competition; 3 -
Maintaining Ethical Boundaries. Part 2: Business Etiquette. 4 - Business Etiquette, Protocol and
Entertaining: On Your Home Turf; 5 - Business Etiquette, Protocol and Entertaining: Out of Town or
Country. Part 3: Codes of Conduct. 6 - Codes of Conduct in the Office: Clients, Suppliers and
Planners; 7 - Codes of Conduct on Site: Clients, Suppliers and Planners; 8 - Codes of Conduct on
Site: Event Planning Crisis Management; 9 - Event Planning Ethics, Etiquette and Essentials A-Z; 10 -
Event Planning Dos and Don'ts: How to Develop In-Office and On-Site Ethics and Business Etiquette
Policies.
Support site: http://www.wiley.com/legacy/products/worldwide/canada/event_planning/ethics_and_etiquette.html

Allen, J, O'Toole, W, McDonnell, I and Harris, R (2002) Festival and Special Event
Management. (2nd edn.) Brisbane: Wiley.
Contents: Part 1: Event Context. 1 - What Are Special Events?; 2 - The Impacts of Special Events;
3 - Conceptualising the Event; 4 - Economic Analysis of Events. Part 2: Event Strategy. 5 - The
Planning Function; 6 - Human Resource Management and Events; 7 - The Marketing of Events; 8 -
Strategic Marketing of Events. Part 3: Event Administration. 9 - Sponsorship of Events; 10 - Controls
and Budgets; 11 - Legal and Risk Management; 12 - Information Technology and Events. Part 4:
Event Coordination. 13 Logistics; 14 - Staging Events; 15 - Evaluation and Reporting.
Support site: http://www.johnwiley.com.au/highered/fse/.


Armstrong, J S (2001) Planning Special Events. New York: Josse Bass Wiley.
Contents: 1 - Introduction: Designing and Producing Successful Special Events; 2 - Understanding
the Four Phases of Event Management; 3 - Designing Your Special-Event Timeline; 4 - Learning From
Your Organization's Past Performance; 5 - Preparing Needs Assessment and Your Case For Support;
6 - Planning and Managing to Achieve Your Goals; 7 - Selecting the Right Event; 8 - Creating Your
Budget; 9 - Building Effective Teams; 10 - Revising the Timeline to Stay On Track; 11 - Constructing
and Managing Your Marketing and Communications Plans; 12 - Creating Compelling Promotional
Materials; 13 - Managing the Necessary Paperwork; 14 - Managing the Details; 15 - Handling
Surprises and Contingencies; 16 - Thanking, Acknowledging and Reporting; 17 - Conclusion: Applying
Your Newly Gained Experience.

American Sport Education Program (1996) Event Management for Sport Directors.
Illinois: Human Kinetics.

Boehme, A J (1999) Planning Successful Meetings and Events. New York: AMACOM.

Bowdin, G A J, McDonnell, I, Allen, J and O'Toole, W (2001) Events Management.
Oxford: Butterworth-Heinemann.
Contents: 1 - What are Events?; 2 - The Impact of Events; 3 - Conceptualizing the Event; 4 - The
Planning Function; 5 - Leadership and Human Resources; 6 - The Marketing of Events; 7 -
Sponsorship of Events; 8 - Control and Budgeting; 9 - Legal and Risk Management; 10 Logistics; 11
- Staging Events; 12 - Evaluation and Reporting.
Support site: http://em.worldofevents.net.

Camenson, B (2002) Opportunities in Event Planning. London: McGraw-Hill.

Cashman, R and Hughes, A (eds.)(1999) Staging the Olympics: the Event and Its Impact.
Sydney: University of New South Wales Press.
Contents: Part 1: The Event. 1 - The Greatest Peacetime Event (Richard Cashman); 2 - Hallmark
Events (Kevin M Dunn and Pauline M McGuirk). Part 2: Winning and Designing the Games. 3 -
Winning the Bid (Angela Burroughs); 4 - Design (Reon Newman). Part 3: Staging the Games. 5 -
Australian Identity (Frank Farrell); 6 - Urban Design (James Weirick); 7 - Environment (Deo Prasad); 8
- Transport (John Black); 9 - Security (Alan Thompson); 10 - The Media (Reg Gratton); 11 - Marketing
and Sponsorship (Amanda Johnston); 12 - Drugs (Mark Duncan); 13 - Tourism (Ray Spurr). Part 4:
The Other Games. 14 - The Cultural Olympiad (Debra Good); 15 - The Paralympics (Anthony
Hughes). Part 5: Beyond the Games. 16 - Legacy (Richard Cashman); 17 - Costs and Benefits
(Richard Cashman and Anthony Hughes).

Catherwood, D W and Van Kirk, R L (1992) The Complete Guide to Special Event
Management. New York: John Wiley & Sons, Inc.
Contents: 1 - Understanding the Market An Overview; 2 - Matching the Event to the Market; 3 - How
Communities and Promoters are Selected. 4 - The Ins and Outs of Bidding; 5 - Preparing for the
Events Setting Up Basic Operations; 6 - Sponsors How To Get Them / What To Give Them; 7 -
Matching Sponsors to Events; 8 - Profit or Loss: What Goes Into the Revenue Picture; 9 - How to

Market and Promote Events; 10 - The Role of Advertising; 11 - Shutdown: Its Not Over When Its
Over; 12 - Epilogue.

Craven, R E and Golabowski, L J (2001) The Complete Idiot's Guide to Meeting and
Event Planning. USA: Alpha Books.

English Heritage (1997) How to Plan Successful Events: Welcoming Our Visitors;
Managing and Presenting Heritage Sites: A Guide for Tutors and Students. London:
English Heritage.

Fisher, J G (2000) How to Run Successful Incentive Schemes. London: Kogan Page.
Contents: 1 - The Profit Potential; 2 - The Human Audit; 3 - Constructing the Programme; 4 - Building
the Budget; 5 - Cash or Non-Cash, That Is The Question; 6 - Flexible Benefits; 7 - Incentive Travel:
Everyones Top Reward; 8 Merchandise; 9 Vouchers; 10 Events; 11 - Measure, Monitor, Mirror;
12 - Recognition Systems.

Foster-Walker, M (2003) Start & Run an Event-Planning Business. Bellingham, WA: Self-
Counsel Press.

Freedman, H and Feldman, K (1998) The Business of Special Events: Fundraising
Strategies for Changing Times. Sarasota, Florida: Pineapple Press.
Contents: Introduction. 1 - Finding the Event That Fits; 2 - The Matter of Money; 3 - Management: The
View from the Top; 4 - The Art of Corporate Underwriting and Sponsorship; 5 - Committees and
Commitments; 6 - Locations, Locations, Locations; 7 - The Message and the Media; 8 - Food for a
Crowd; 9 - Power of the Stars; 10 - Countdown to Success; 11 - After Words; 12 - Tools of the Trade.

Friedman, S (2003) Meeting & Event Planning for Dummies. New York: Wiley.

Getz, D (1997) Event Management and Event Tourism. New York: Cognizant
Communications Corporation.
Contents: 1 - Introduction to Event Management and Event Tourism; 2 - Trends and Forces; 3 -
Perspectives on Events; 4 - Planning Events; 5 - Event Tourism Planning for Destinations; 6
Organization; 7 - Programming and Service Management; 8 - Human Resources Management; 9 -
Generating Revenue; 10 - Financial and Risk Management; 11 Marketing; 12 - Market Research; 13
- Communications- Reaching The Customer; 14 - Evaluation and Impact Assessment.

Gilchrist, K (1998) Organising Effective Events. Kingston Upon Thames: Croner.
Contents: Part 1: General Principles and Issues. Part 2: Specific Events.

Giles, H (1997) How to Plan Successful Events. London: English Heritage.
Contents: 1 Introduction; 2 - Assessing a Site for an Event; 3 - Choosing a Date for an Event; 4 -
Planning an Event; 5 - Negotiating with Performers / Societies; 6 - Promoting an Event; 7 -
Presentation on Site; 8 - Managing an Event on Site; 9 - After an Event; 10 - Case Studies.


Goldblatt, J J (2002) Special Events - Global Event Management in the 21st Century (3
rd

edn.) New York: Wiley.
Contents: Part 1: Theory of Event Management. 1 - Welcome to Twenty-First-Century Global Event
Management; 2 - Models of Global Event Management. Part 2: Event Administration. 3 - Developing
and Implementing the Event Plan; 4 - Management of Human Resources and Time; 5 - Financial
Administration; 6 - Event Leadership. Part 3: Event Coordination. 7 - Managing Vendor Contracts. 8 -
On-Site Management; 9 - Accommodating Special Needs. Part 4: Event Marketing. 10 - Advertising,
Public Relations, Promotions and Sponsorship; 11 - Online Marketing. Part 5: Legal, Ethical and Risk
Management; 12 - Risk Management: Legal and Financial Safeguards; 13 - Morality, Law and Ethics
in Event Management. Part 6: Technology and Career Advancement; 14 - Technology for Modern
Event Management; 15 - Advancing Your Career in the Twenty-First Century; 16 - Case Studies in
Twenty-First-Century Event Management.
Support site: http://remortgage.loanspage.co.uk/book/0471450375/.

Goldblatt, J J and Frank Supovitz, F (1999) Dollars and Events: How to Succeed in the
Special Events Business. New York: John Wiley & Sons.
Contents: 1 - Vision, Mission, Strategic Planning; 2 - The Event Business Audit; 3 Research; 4 -
Dollar Wise; 5 - Finding Capital; 6 - Monitoring Success; 7 - The Marketing Plan; 8 - Finding and
Keeping Great People; 9 - Achieving Success.

Goldblatt, J J and Nelson, K S (eds.) (2001) The International Dictionary of Event
Management (2
nd
edn.) New York: John Wiley & Sons.

Hall, C M (1997) Hallmark Tourist Events: Impacts, Management and Planning.
Chichester: John Wiley & Sons.
Contents: 1 - Introduction: Defining Hallmark Events; 2 - The Nature and Significance of Hallmark
Events; 3 - The Economic Impacts of Hallmark Events; 4 - Everybody Loves a Parade: The Social
Dimension of Hallmark Events; 5 - The Politics of Hallmark Events; 6 - The Management of Hallmark
Events; 7 - Planning Hallmark Events; 8 - Marketing, Sponsorship and Image; 9 - Avoiding the
Hangover: A Strategic Approach to Hosting Hallmark Events.

Harris, G (2001) The Essential Event Planning Kit. USA: Americas Group.

Hollan, J (1999) The Concert Book: The Fund Raisers Detailed Guide for Arranging
Special Events. Chicago: Bonus Books Inc.
Contents: 1 - The Hard Travellers; 2 - The Venue; 3 - The Performer; 4 - The First Budget; 5 - The
Sponsors; 6 - Media Sponsors; 7 - Art & Advertising; 8 - The Program; 9 - The VIP Reception and the
Meet and Greet; 10 - Putting It All Together; 11 - The Day of the Concert; 12 - The Small Concert; 13 -
Very Large Concerts; 14 - Talking to the Experts; 15 - Final Thoughts.


Jackson, R (1997) Making Special Events Fit In The 21
st
Century. Champaign: Illinois,
Sagamore.
Contents: 1 - Workout on Paper; 2 - Jogging Around Entertainment; 3 - Looking Good Being Good;
4 - Pumping Up Marketing Muscles; 5 - Aerobics for Event Hearts; 6 - Improving Organizational Set-
Ups; 7 - Ending Up on the Treadmill.

Levy, B R and Marion, B (1997) Successful Special Events: Planning, Hosting, and
Evaluating (Aspen's Fund Raising Series for the 21
st
Century). USA: Aspen.

Mossberg, L l (ed.) (2000) Evaluation of Events: Scandinavian Experiences. New York:
Cognizant Communications Corporation.
Contents: 1 - Event Evaluations (Lena L. Mossberg); 2 - Travelling to Events (Magnus Bohlin); 3 -
Effects of Events on Destination Image (Lena L. Mossberg); 4 - The Locals - Local Knowledge,
Participation, and Identity (Monica Hanefors); 5 - Learning Effects- The Case of the Lillehammer
Olympic Winter Games 1994 (Bente R Lwendahl); 6 - Financial Effects of Events on the Public
Sector (Tommy D Andersson and Lars A Samuelsson); 7 - Event Economics: Top-Down Approaches
(Lars Hultkrantz); 8 - Beyond Intermezzo? On the long-Term Industrial Impacts of Mega-Events - The
Case of Lillehammer 1994 (Olav R. Spilling); 9 - Event Strategies in Practice.

O'Toole, W and Mikolaitis, P (2002) Corporate Event Project Management. New York:
Wiley.
Contents: 1 - Managing Events in the Corporate World; 2 - The Corporate Event Project Management
Process; 3 - The Corporate Event Office and Documentation; 4 - Venue: The Event Site; 5 -
Feasibility, Bidding and Proposals; 6 - Systems and Decisions; 7 - Event Risk Management; 8 -
Contract Management; 9 - The Web-Enabled Corporate Event; 10 - The Corporate Event Manual; 11 -
Costing, Procurement and Cash Flow; 12 - Demonstrating Value Through Measurement and Analysis.

Passingham, S (1994) Tried And Tested Ideas For Raising Money Locally: Small And
Medium-Scale Events. London: The Directory of Social Change.

Passingham, S (1995) Good Ideas for Raising Serious Money: Large-Scale Event Plans.
London: The Directory of Social Change.

Passingham, S (1995) Organising Local Events (2
nd
edn.) London: The Directory of
Social Change.

Roche, M (2000) Mega-Events And Modernity : Olympics And Expos In The Growth Of
Global Culture. London: Routledge.
Contents: 1 - Mega-Events and Modernity: Perspectives and Themes. Part 1: Mega-Events and the
Growth of International Culture; 2 - Expos and Cultural Power: Capitalism, Nationalism and
Imperialism; 3 - Mega-Events and Cultural Citizenship: Consumerism, Inclusion / Exclusion and
Internationalization; 4 - The Olympics, Internationalism and Supernationalism: International Sports
Events and Movements in the Inter-War Period. Part 2: Mega-Events and the Growth of Global
Culture. 5 - Mega-Events, Cities and Tourist Culture: Olympics and Expos; 6 - Mega-Events and

Media Culture: Sport and Olympics; 7 - Mega-Events and Global Citizenship: Olympic Problems and
Responses; 8 - Mega-Events, Identity and Global Society: Theoretical Reflections.

Rutherford Silvers, J and Goldblatt, J (2003) Professional Event Coordination. New York:
Wiley.
Contents: 1 - Anatomy of an Event; 2 - The Event Element Assessment; 3 - Developing the Event
Site; 4 - Accommodating the Audience; 5 - Providing the Event Infrastructure; 6 - Safe Operations; 7 -
Coordinating the Environment; 8 - Fundamentals of the Production; 9 - Staging the Entertainment
Experience; 10 - Food & Beverage Operations; 11 - Making Event Memories; 12 - Ancillary Programs;
13 - Vendors & Volunteers; 14 - Knowledge Management; 15 - Strategies for Success.

Salter, B and Langford-Wood, N (1999) Successful Event Management In A Week.
London: Hodder & Stoughton.
Contents: 1 Introduction; 2 - Sunday- Focus on the Objectives; 3 - Monday Planning and
Preparation; 4 - Tuesday Choosing Your People; 5 - Wednesday Administrative Essentials; 6 -
Thursday Publicity and Marketing; 7 - Friday Almost There!; 8 - Saturday Clear Up, Wash Up and
Post Mortem.

Schmader, S W and Jackson, R (1997) Special Events: Inside and Out (2
nd
edn). USA:
Sagamore.
Contents: Introduction. 1 - Whats In It For Me? Section 1: Creating Your Own Event. 2 - To Be Or Not
To Be?; 3 - Your Event or Mine?; 4 - A Matter of Quality; 5 - Getting Everything Done. Special Section
A: The Special Event Impleventer. 6 - Tell Em About It. Section 2: Win-Win Sponsorship. 7 - First
Things First: Preparing For Sponsorship; 8 - Rifle-Shot Research. Special Section B: Corporate
Sponsorship Research Guide. 9 - The Strategy of Selling; 10 - Sponsorship: The Corporate View.
Section 3: Evaluation: Measuring Sponsorship Effectiveness. 11 - Alls Well That Ends Well. Section 4:
The Special Events Industry: Today and Tomorrow. 12 - Whatd They Say?

Shone, A and Parry, B (2001) Successful Event Management. London: Continuum.
Contents: Part I: The Events Business. 1 - An Introduction to Events; 2 - The Market Demand for
Events; 3 - The Events Business: Supply and Suppliers; 4 - Social, Economic, Political and
Developmental Implications. Part II: Managing Events. 5 - Making a Start; 6 - Events Planning; 7 -
Financial Management and the Budget; 8 - The Event: Preparation, Logistics and Support Services; 9
- Marketing and Public Relations for Events; 10 - Managing the Events as a Project; 11 - The
Organization Manager and the Team, During the Event; 12 - Closedown and Legacies.

Stayte, S and Watt, D C (1998) Events: From Start To Finish. Reading: ILAM.
Contents: Introduction. 1 Events; 2 Planning; 3 - Personal Planning; 4 - Financial Management; 5
Marketing; 6 - Promotion and Publicity; 7 - Health and Safety; 8 Sponsorship; 9 Legal; 10
Infrastructure; 11 - Technical Aspects; 12 - Special Events Checklist and Information; 13 - Help,
Advice and Support; Evaluation Conclusion.


Surbeck, L (1991) Creating Special Events. Kentucky: Master Publications.
Contents: 1 - Defining the Special Event; 2 - Creative Brainstorming; 3 - Organizing Your Special
Event; 4 - The Groundbreaking; 5 - The Grand Opening; 6 - The Open House; 7 - Case Study VII; 8 -
Trade Shows; 9 - Sales Meetings; 10 - Awards Banquets;11 - Sales Promotions; 12 Fundraisers; 13
- Holiday Events; 14 Picnics; 15 Parades; 16 Festivals; 17 Sponsorships; 18 - Corporate
Theatre; 19 - Special Effects; 20 - Publicity and the Special Event; 21 - Legal Aspects and Insurance
Needs of Special Events; 22 - Finale.

Van Der Wagen, L (2002) Event Management: For Tourism, Cultural, Business and
Sporting Events. Melbourne: Hospitality Press.
Contents: 1 - Introduction to Event Management; 2 - Concept and Design; 3 Feasibility; 4 - Legal
Compliance; 5 Marketing; 6 Promotion; 7 - Financial Management; 8 - Risk Management; 9
Planning; 10 Protocol; 11 Staging; 12 Staffing; 13 Leadership; 14 - Operations and Logistics;
15 - Safety and Security; 16 - Crowd Management and Evacuation; 17 - Monitoring, Control and
Evaluation; 18 - Careers in a Changing Environment.

Vasey, J (1997) Concert Tour Production Management. Oxford: Focal Press.
Contents: 1 - Introduction to the Touring Concert: Reasons for Touring, Agents, Artists and Managers,
Promoters, Touring Entourage, Designers and Operators; 2 - The Touring Production Manager: From
Ideas to Reality, Preparing Budgets, Booking Touring Staff and Equipment; 3 - The Promoters
Production Manager: Booking Staff and Equipment, Permits, Preparing a Venue, Public Safety; 4 -
Getting the Show on the Road: Production Rehearsals, Travel and Accommodation, Adapting the
Show to Different Venues; 5 - Advancing Venues: Preliminary Contact, Detailed Advance, Final
Check; 6 - Daily Schedule: A Show Day, a Travel Day, a Day Off; 7 - Appendices: Performance
Contract, Contract Rider, Production Check Lists And Forms, Technical Specifications, Vendor
Contract, Venue Contract, Translations of Common Terms.

Vasey, J (1999) Concert Sound and Lighting Systems (3
rd
edn). Oxford: Focal Press.
Contents: Part 1: Introduction to Concert Systems. 1 - Introduction to the Touring Concert; 2 - Power.
3 - Rigging. Part 2: Sound Systems. 4 - Speaker Systems; 5 - Power Amplifiers; 6 - Multicore System;
7 - Drive System; 8 - House Mixing Consoles; 9 - Effects Units; 10 Inserts; 11 - Monitor Systems; 12
- Microphones and Direct Boxes; 13 - Sound System Setup Procedure. Part 3: Lighting Systems. 14 -
Trusses and Grids; 15 Lamps; 16 Dimmers; 17 - Control Cables; 18 - Control Consoles; 19 -
Intercom Systems; 20 - Smoke Machines; 21 Drapes; 22 - Follow Spots; 23 Color; 24 - Lighting
Plots; 25 - Lighting System Setup Procedure.

Watt, D (1998) Event Management in Leisure and Tourism. Harlow: Addison Wesley
Longman.
Contents: 1 - Introduction to Events; 2 Management; 3 - Organisation and Communication; 4
Funding; 5 Marketing; 6 - Event Evaluation; 7 - Practical Event Management; 8 - Sources of Help,
Advice and Support.


Wendroff, A L (1999) Special Events: Proven Strategies for Nonprofit Fund Raising. New
York: Wiley.
Contents: Introduction: Special Event Fund Raising A Beginning. 1 - The Master Event Timetable
(METT); 2 - Choosing the Event; 3 - Monetary Goals and Budgets; 4 - Recruiting Volunteer Leadership
for Your Event; 5 - Networking in the Community; 6 Marketing; 7 - Special Event Administration; 8 -
The Final Weeks to Event Day; 9 - The Big Day: Why the Success is in the Details; 10 - Thank you
and Goodbye.

Yeoman, I, Robertson, M, Ali-Knight, J, Drummond, S and McMahon-Beattie, U (eds.)
(2003) Festival and Events Management : An International Arts and Culture Perspective.
Oxford: Butterworth-Heinemann.
Contents: 1 - Arts, Leisure and Cultural Concepts (Ali-Knight and Robertson); 2 - Events Management
(Jones, Morgan and Salem); 3 - Events and the Destination (Derret); 4 - Venue Operations
Management (Harrison and Macdonald); 5 - Event Design and Management (James and Brown); 6 -
Visitor Management (Yeoman and Mcmahon-Beattie); 7 - Service Quality and Managing Your People
(Drummond); 8 - Marketing Events and City Strategy (Wardrop and Robertson); 9 - Marketing and
Market Impact Analysis (Wood); 10 - Merchandising and Retail (Doyle); 11 - Hospitality Management
(Fields and Stansbie); 12 - Ticketing and Reservations Management (Beaven and Laws); 13 -
Revenue and Pricing Management (Kimes and Yeoman); 14 - Politics, Public Policy and the
Destination (Hall and Rusher); 15 - Economics of Arts, Leisure and Cultural Events (Carlsen); 16 -
Sponsorship, Funding and Strategy (Masterman); 17 - Behavioural Aspects of Financial Management
(Raj); 18 - Risk and Decision Making (Mason and Beaumont-Kerridge); 19 - Virtual Technology,
Cyberspace and Festival Management (Rusher); 20 - Implications and Process of Using IT (Knox); 21
- Context of New Zealand's Art, Leisure and Culture Sectors (Harrison and Macdonald).

Conference / Exhi bi ti on Pl anni ng / Management

Appleby, P (2002) Organising a Conference: How to Organise and Run a Successful
Event (2
nd
edn). Oxford: How To Books.

Astroff, M T, Astroff, A, Abbey, J R and Hoyle, L H (1998) Convention Management (5th
edn). USA: Educational Institute of the American Hotel Motel Association.

Connell, B, Chatfield-Taylor, C and Collins, M C (eds.) (2003) Professional Meeting
Management, (4
th
edn). Chicago: Professional Convention Management Association.

Cotterell, P (1994) Conferences: An Organisers Guide. London: Hodder & Stoughton.
Contents: 1 - The Conference Business; 2 - Finding a Venue; 3 - Inspection Visits; 4 Negotiation; 5 -
The Audience; 6 - The Speakers; 7 - Food and Beverage; 8 - Audiovisual Equipment; 9 - Organisation
and Administration; 10 - Running Events For Profit; 11 - Overseas Events; Bibliography; Conclusion.


Davidson, R and Cope, B (2003) Business Travel: Conferences, Incentive Travel,
Exhibitions, Corporate Hospitality and Corporate Travel. Harlow: Longman.
Contents: 1 - Introduction to Business Travel; 2 - Individual Business Travel; 3 - The Meetings
Industry; 4 - Incentive Travel; 5 - The Exhibitions Industry; 6 - Corporate Hospitality; 7 - The Business
and Pleasure Interface.

Fisher, J G (2000) How to Run a Successful Conference (2
nd
edn.) London: Kogan Page.

Ismail, A (1999) Catering Sales and Convention Services. USA: Delmar Pub.
Contents: 1 - Action triangle selling for catering and convention; 2 - Event planning; 3 - Menu
planning; 4 Communication; 5 - Golden nuggets; 6 - Visionary customer service; 7 - Deployment.

Lawson, F (1999) Conference, Convention and Exhibition Facilities. Oxford: Architectural
Press.
Contents: 1 - Influences on Supply and Demand; 2 - Congress and Convention Centres; 3 - Trade
Fair and Other Exhibition Centres; 4 - Hotels and Accommodation; 5 - Other Types of Conference and
Training Centres; 6 - Technical Requirements; 7 - Facilities Management; 8 - Planning and Organising
Events; 9 - Trends and Future Developments.

Maitland, I (1996) How to Organize A Conference. London: Gower.
Contents: 1 - Setting Objectives; 2 - Establishing a Budget; 3 - Drafting Your Programme; 4 - Planning
a Schedule; 5 - Choosing the Venue; 6 - Bringing in Speakers; 7 - Inviting Delegates; 8 - Publicising
Your Conference; 9 - Employing Outsiders; 10 - Speaking in Public; 11 - Using Equipment; 12 -
Staging Rehearsals; 13 - Managing the Event; 14 - Following Through.

Maitland, I (1996) How to Plan Exhibitions. London: Gower.

McCabe, V, Poole, I, Weeks, P and Leiper, N (2000) The Business and Management of
Conventions. Brisbane: Wiley.
Contents: 1 - The Business Environment of Conventions; 2 - The Business Structure of Conventions;
3 - Managing Suppliers to Conventions; 4 - Managing Human Resources for Conventions; 5 -
Managing Site and Venue Selection for Conventions; 6 - Managing the Marketing of Conventions; 7 -
The Business of Selling and Promoting Conventions; 8 - Managing the Planning of Conventions; 9 -
Managing and Organising Convention Operations; 10 - Managing the Quality of Conventions; 11 -
Managing the Financial, Budgetary and Legal Considerations of Conventions; 12 - Strategic
Management of Conventions.
Support site: http://www.johnwiley.com.au/highered/bmc/.

Montgomery, R J and Strick, S K (1994) Meetings, Conventions, and Expositions: An
Introduction to the Industry. New York: Van Nostrand Reinhold.
Contents: 1 - History of Meetings, Conventions and Expositions; 2 - Convention and Visitors Bureaus;
3 - Players in the Industry; 4 - The Sponsor; 5 - Host Venues; 6 - Trade Shows; 7 - Meetings
Management; 8 - Legal Issues; 9 - Meeting Technology; 10 - Changes Affecting the Meetings and
Conventions Industry; 11 - Career and Resource Information.


Morrow, S L (2002) The Art of the Show (2
nd
edn.) Dallas: IAEM Foundation.
Contents: Part I: The Exposition - In the Beginning. 1 - Definitions and Perspectives; 2 - A History; 3 -
How It Works. Part II: The Exposition and Marketing; 4 - Markets and Marketing; 5 - The Marketing
Elements; 6 - Creating the Marketing Timetable. Part III: The Exposition Creating the Show. 7 - At
the Beginning; 8 - Its Initial Development; 9 - Legal Obligations; 10 - Location, Location; 11 - Service
Contractors; 12 - Floor Plans and Layouts; 13 - Education Program Planning; 14 - Other Programming
Options; 15 - Registration and Data Management; 16 - Housing and Transportation; 17 - Planning for
the Unexpected. Part IV: Beyond Borders. 18 - International Expositions, An Introduction; 19 -
Globalizing the Exposition Industry; 20 - Emerging Technologies.

Robbe, D (2000) Expositions and Trade Shows. Canada: Wiley.
Contents: 1 - Definition of the Exposition Industry; 2 - Definition the Players; 3 - Exposition Manager; 4
Exhibitors; 5 - Venue Managers and Staff; 6 - Convention and Visitors Bureaus; 7 - General Services
Contractors; 8 - Attendees.

Rogers, T (2003) Conferences and Conventions. Oxford: Butterworth-Heinemann.
Contents: 1 - A Global Industry; 2 - The Structure of the Conference Industry; 3 - The Economics of
Conferences and Conventions; 4 - Conference Industry Marketing Activity; 5 - Conference
Management: An Organizer's Perspective; 6 - Conference Management: A Venue Perspective; 7 - A
People Industry; 8 - Leading Industry Organizations; 9 - The Future of the Industry.
Support site:
http://books.elsevier.com/uk/management/uk/subindex.asp?isbn=0750657472&country=United+Kingd
om&community=management&ref=&mscssid=2TLPBBHM9W5B8HU2B0SXQARXTKPQ3GUC.

Seekings, D and Farrer, J (1999) How to Organize Effective Conferences and Meetings
(7
th
edn.) London: Kogan Page.

Shock, P and Stefanelli, J M (2001) On-Premise Catering: Hotels, Convention and
Conference Centers, and Clubs. New York: Wiley.
Contents: 1 - Overview of On-Premise Catering; 2 - Markets and Marketing; 3 - Theme Parties and
Special Events; 4 - Meal Functions; 5 - Beverage Functions; 6 - Function Room Selection and Setup; 7
- Production and Service Planning; 8 - Intermediaries and Suppliers; 9 Staffing; 10 - Financial
Controls and Reports; 11 - Working with Other Hotel Departments.
Support site:
http://he-cda.wiley.com/WileyCDA/HigherEdTitle/productCd-0471389080.html.

Shone, A (1998) The Business of Conferences. Oxford: Butterworth-Heinemann.
Contents: 1 - The Conference Business - The Evolution and Extent of the Conference Business; 2 -
The Conference Business and Its Market Demand. 3 - Provision and Supply of Venues; 4 - Related
Services; 5 - Facilities and Services - Conference and Meeting Areas; 6 - The Provision of Food and
Drink; 7 - Technical Facilities; 8 - Registration and Support Activities; 9 - Management Issues - The
Organization and Staffing of Conference Venues; 10 - Some Issues in the Marketing of Conference
Venues; 11 - Conference Planning; 12 - Trends.


Event Desi gn / Themei ng

Gardner, L and Terpening, S (1997) The Art of Event Design. California: Mirimar
Communications Inc.
Contents: 1 Introduction; 2 Moroccan; 3 - Art Deco; 4 Garden; 5 Lounge; 6 Jungle; 7
Colors; 8 Beach; 9 - Urban Chic; 10 - Holiday.

Malouf, L (1999) Behind the Scenes at Special Events. New York: Wiley.
Contents: 1 - The Secrets of Superb Organization; 2 - The 12-Point Management Plan; 3 - Event
Essentials; 4 - The Power of Color; 5 - Innovative Design and Dcor; 6 - Theme Creations; 7 -
Understanding Design Principles and Elements of Art; 8 - Special Flowers and Special Events; 9 -
Table Talk; 10 - Themes, Themes, Themes; 11 - Synopsis of Other Events.

Malouf, L (2002) Parties and Special Events: Planning and Design. Texas: Culinary and
Hospitality Industry Publications Services.
Contents: 1 - The Party Process; 2 Themes; 3 - Nothing but Tables, Flowers and Fabrics.

Wigger, G E (1997) Themes, Dreams, and Schemes: Banquet Menu Ideas, Concepts,
and Thematic Experiences. New York: Wiley.
Contents: 1 - The Theme and Scheme of Things; 2 - Raise Food and Beverage Management to a
Higher Level; 3 - Don't Kneel to Propose; 4 - Creative Thematic Meeting Breaks; 5 - Breakfast
Appetizers; 6 Lunch / Dinner Appetizers; 7 Soups; 8 Salads; 9 - A Guide to Vegetable Dishes; 10
Desserts; 11 - Breakfast Entres; 12 - Seated Breakfast Menus; 13 - Buffet Breakfast Menus; 14 -
Buffet Bruncheon Menus; 15 - Luncheon Entres; 16 - Seated Luncheon Menus; 17 - Luncheon Buffet
Menus; 18 - Dinner Entres; 19 - Seated Dinner Menus; 20 - Buffet Dinner Menus; 21 - Signature Line
Gourmet Dinner Menus; 22 - Reception Menus; 23 - Low-Cholesterol, Low-Fat, Low-Sodium Menus;
24 - The Fantasy Factory Theme Menus; 25 - Kosher Menus.

Heal th & Safet y / Ri sk Management

AEO, BECA and EVA (2002) The Guide to Managing Health & Safety at Exhibitions and
Events (The Red Book). Berkhamsted: Association of Exhibition Organisers, British
Exhibition Contractors Association and Exhibition Venues Association.
Contents: A - Your Main Legal Duties; B - Areas of Responsibility; C Checklists; D Guidance; E -
Suggested Copy for Exhibitor / Technical Manuals; F - Managing Health & Safety; G - Fire Safety &
Emergency Procedures; H - Frequently Asked Questions (And Answers); I Appendices; J -
References.
Available online at: http://www.stoneleighpark.com/organisers/health/index.asp.

Department of National Heritage, Scottish Office (1997) Guide to Safety at Sports
Grounds (Green Guide) (4th edn.) London: Stationery Office.


Hannan, C (1998) An Introduction to Health and Safety for the Live Music Industry.
Morden: Production Services Association.

Health and Safety Executive (1999) The Event Safety Guide. London: HSE.
Contents: 1 - Planning and Management; 2 - Venue and Site Design; 3 - Fire Safety; 4 - Major
Incident Planning; 5 Communication; 6 - Crowd Management; 7 - Transport Management; 8
Structures; 9 Barriers; 10 - Electrical Installations and Lighting; 11 - Food, Drink and Water; 12 -
Merchandising and Special Licensing; 13 - Amusements, Attractions and Promotional Displays; 14 -
Sanitary Facilities; 15 - Waste Management; 16 - Sound: Noise and Vibration; 17 - Special Effects,
Fireworks and Pyrotechnics; 18 Camping; 19 - Facilities for People with Special Needs; 20 - Medical,
Ambulance and First-Aid Management; 21 - Information and Welfare; 22 Children; 23 - Performers.
24 - TV and Media; 25 - Stadium Music Events; 26 - Area Events; 27 - Large Events; 28 - Small
Events; 29 - Classical Music Events; 30 - Unfenced or Unticketed Events, Including Radio Roadshows.
31 - All-Night Music Events; 32 - Unlicensed Events; 33 - Health and Safety Responsibilities.

Health and Safety Executive (2000) Managing Crowds Safely (2
nd
edn.) London: HSE
Books.
Contents: 1 Introduction; 2 Planning; 3 - Assessing Risks; 4 - Putting Precautions in Place; 5 -
Emergency Planning and Procedures; 6 Communication; 7 - Monitoring Crowds; 8 - Review.;
Appendix: Relevant Legislation; References.

Tarlow, P (2002) Event Risk Management and Safety. New York: Wiley.
Contents: 1 - Risk Management: An Applied and Theoretical Sociological Perspective; 2 - Risk
Assessment; 3 - Alcohol and Events; 4 - Crowd Control; 5 Emergencies; 6 - Critical Issues for Event
Safety; 7 - Outdoor Events. Stage Safety, Pyrotechnics, Parades and Demonstrations; 8 - Tomorrow's
Event Risk Management.

Marketi ng and Sponsorshi p

Bageshot, R and Nuttall, G (1990) Sponsorship, Endorsement and Merchandising: A
Practical Guide. London: Waterlow.

Beck-Burridge, M and Walton, J (2001) Sports Sponsorship and Brand Development.
London: Palgrave Macmillan.

Crofts, A (2001) Corporate Entertaining as a Marketing Tool. Cirencester: Management
Books 2000.
Contents: Introduction. 1 - What Is Corporate Entertainment? 2 - Why Do It?; 3 - Targeting the
Guests; 4 - Making Sure Guests Attend; 5 - Entertaining Internally; 6 - Making the Choices; 7 - Making
It Work on the Day; 8 - Who to Go to for Help; 9 - Spectator Events; 10 - Participative Events; 11 -
Travelling Abroad; 12 - Celebrities and Experts; 13 - Getting the Results; 14 - Bribery and Corruption;
Conclusion.


Drury, J and Elliot, C (1998) The Athlete's Guide to Sponsorship: How to Find an
Individual, Team or Event Sponsor. Boulder, Colorado: VeloPress.

Graham, S, Goldblatt, J J and Delpy Neirotti, L (2001) The Ultimate Guide to Sport Event
Management & Marketing (2
nd
edn.) New York: McGraw Hill Higher Education.
Contents: Part 1: The Role and Scope of Sport Events. 1 - Understanding the Sport Industry, the
Players and Opportunities; 2 - Critical Planning to Master The Game; 3 - Designing, Planning and
Controlling Event Logistics; 4 - Providing Hospitality at Sport Events; 5 - Negotiations and Contracts;
6. Risk Management: Protecting Your Investment; 7 - Effectively Recruiting and Leveraging a Sport
Celebrity; 8 - Event Marketing. Part 2: Practical Methods for Achieving Success; 9 - Financing Sports
Events; 10 - Licensing Agreements and Merchandising; 11 - The Ins and Outs of Sport Events; 12 -
Sports Tourism: An Economic Catalyst for Cities; 13 - Charitable Events; 14 - Closing Ceremonies:
Advice to New Sport Event Management and Marketing Professionals.

Grey, A-M and Skildum-Reid, K (2002) The Sponsor's Toolkit, Sydney: McGraw-Hill.

Grey, A-M and Skildum-Reid, K (2003) The Sponsorship Seeker's Toolkit (2
nd
edn.)
Sydney: McGraw-Hill.

Hoyle, L H (2003) Event Marketing: How to Successfully Promote Events, Festivals,
Conventions, and Expositions. New York: Wiley.
Contents: 1 - Introduction to Event Marketing; 2 - Event Promotion, Advertising and Public Relations;
3 - Electronic Event Marketing Strategies; 4 - Funding the Event Marketing Program; 5 - Marketing
Association Meetings, Conferences, Events and Expositions; 6 - Marketing Corporate Meetings,
Products, Services and Events; 7 - Marketing Festivals, Fairs and Other Special Events; 8 - Trends in
Event Marketing.

Pope, N and Turco, D (2001) Sport and Event Marketing. London: McGraw-Hill.

Shank, M (2001) Sports Marketing: A Strategic Perspective. London: Prentice-Hall.

Skinner, D and Rukavina, V (2003) The Complete Guide to Event Sponsorship. New
York: Wiley.
Contents: 1 - Outstanding Events Sell Sponsorship; 2 - The Sponsorship Marketing Plan; 3 -
Research: The Sponsors Perspective; 4 - The Effective Sponsorship Proposal; 5 - Benefits: The
Formula for Sponsorship Success and Growth; 6 - Creating the Proper Image in the Eyes of Your
Sponsors; 7 - The Creative Approach to Sponsorship; 8 - The Keys to Successful Sponsorship Sales;
9 - The Legal Issues in Event Sponsorship; 10 - The StaffSponsor-Client Relationship; 11 - The Law
of Return: How to Keep Sponsors Coming Back; 12 - The Sponsorship Evaluation Process; 13 - The
Globalization of Event Sponsorship; 14 - The Importance of Networking; 15 - The Future of Global
Event Sponsorship.

Market Sect or Reports
Market sector reports provide access to a range of data that can assist students and
academics in illustrating the size, nature and scope of the events industry and its related

sectors. Main providers include Mintel (http://www.mintel.co.uk) and Key Note Publications
Limited (http://www.keynote.co.uk). The vast majority of the following examples are
subscription based.

Baxter, J (ed.) (2002) Corporate Hospitality. London: Key Note.
Executive Summary / Contents available online at:
http://www.keynote.co.uk/autolog.asp?p2l=&collapseLevel=0&fromPage=StatAZ&AutoShow
FirstRecord=1&search=SY=10-1082-31952$1$.

Business Tourism Forum and the Business Tourism Advisory Committee (1999)
Business Tourism Leads the Way. London: Business Tourist Authority.

Griffiths, J (ed.) (2001) Sport Sponsorship. London: Key Note.
Executive Summary / Contents available online at:

Meetings and Incentive Travel Magazine and Brett Howell Associates (2002) The UK
Meetings and Incentive Travel Market Survey 2002. Petersfield, Hants: Brett Howell
Associates. http://www.a14bha.co.uk/information.asp.

Mintel (1999) Celebrating the Millennium. London: Mintel International Group Limited.
Available from http://www.mintel.co.uk subscription required.

Mintel (1999) Travel Incentives and Promotions. London: Mintel International Group
Limited.

Mintel (2000) Promotions & Incentives. London: Mintel International Group Limited.

Mintel (2002) Corporate Hospitality. London: Mintel International Group Limited.

Mintel (2002) Music Concerts & Festivals. London: Mintel International Group Limited.

Mintel (2002) Sponsorship. London: Mintel International Group Limited.

Mintel (2002) The European Meetings & Incentives Industry. London: Mintel International
Group Limited.

Mintel (2003) MICE Destinations Europe. London: Mintel International Group Limited.


Mintel (2003) Motor Sports. London: Mintel International Group Limited.

New Leisure Markets (1995) Festivals and Special Events. Headland, Cleveland:
Business Information Futures. http://dspace.dial.pipex.com/marketscape/.

Right Solutions Limited (2002) The UK Conference Market Survey 2002. Broadway,
Worcester: Meetings Industry Association. http://www.meetpie.com/market_survey.asp.

Rogers, T (2003) Business Tourism Briefing: An overview of the UKs Business Tourism
Industry. London: Business Tourism Partnership.
http://www.businesstourismpartnership.com/index.html.

Wiggin, E (ed.) (2002) Exhibitions & Conferences (6th edn.) London: Key Note.
Executive Summary / Contents available at:


J O U R N A L S
Over the years, events related academic / research articles have appeared in a range of
academic journals, mainly those relating to tourism, leisure, recreation and hospitality. In
addition to these, there are currently two established academic journals covering the subject,
Event Management and the Journal of Convention & Event Tourism, further details of which
are below:

Event Management - (formerly Festival Management & Event Tourism), an International
Journal, aims to be the leading source of research reports and analysis related to all
forms of event management (e.g. meetings, conventions, festivals, expositions, sport
and other special events). It publishes refereed and invited articles, book reviews, and
documentation of news and trends. It also invites opinion pieces, profiles of
organizations, and management case studies.

Published quarterly by Cognizant Communication Corporation, Robert Miranda,
Publisher, 3 Hartsdale Road, Elmsford, NY 10523, USA. Phone: 00 914-592-7720, Fax:
00 914-592-8981, E-mail: cogcomm@aol.com.

Publishers website includes abstracts for Event Management and Festival Management
& Event Tourism.
http://www.cognizantcommunication.com/filecabinet/EventManagement/em.htm.
Subscription available in hard copy and, since Volume Six, 2000, full text articles also
available online through Ingenta. http://www.ingenta.com/journals/browse/cog/em

Journal of Convention & Event Tourism - (formerly Convention & Exhibition
Management) aims to give information about trends in applied research and management
practices within convention and exhibition management (e.g. meetings and convention
services, facility and auditorium management, stadium, arena, and exposition
management organizations and transportation services).

Published biannually by The Haworth Press Inc., 10 Alice St., Binghamton, NY 13904,
United States. Phone: 00 607-722-5857 (Outside US/Canada), Fax: 00 607-771-0012
(Outside US/Canada), E-mail: orders@haworthpress.com.

Publishers website includes table of contents and abstracts. Subscription available in
hard copy, including full online access with institution / library internet licensing at no
extra charge. http://www.haworthpressinc.com/store/product.asp?sku=J143 .


P E R I O D I C A L S
Given the vocational nature of the subject, industry periodicals can be accessed to provide
up-to-date, real-life examples of events or issues affecting the events industry in order to
illustrate teaching or provide the basis for discussion within workshops.

The following periodicals have proved to offer a useful source of information for teaching,
providing case studies, industry news and the basis for discussion. Notable within the list are
Access All Areas, Conference & Incentive Travel, Event, Event Solutions and Meetings &
Incentive Travel. Given the varying requirements and fluctuations in pricing for subscriptions,
details have been limited to publisher and website details (rather than price or addresses,
unless website details are not available). The list focuses on UK based periodicals and other
online examples although there are many more internationally, limitations may apply on
subscription territories (if you wish to find out more, links to many periodicals are included on
WorldofEvents.net under Links within the Industry Resources section). Some of the
periodicals below are free to individual subscribers depending on the subscribers
professional / industry status and sector of operation; otherwise there may be a subscription
fee. Please contact the publishers for further information.

Access All Areas Published 10 times per year in the UK by Inside Communications,
Access All Areas is the leading magazine serving the events industry providing in-depth
articles on leading outdoor events and festivals, news and views.
http://www.access-aa.co.uk.

Association Meetings International Published in the UK by CAT Publications,
Association Meetings International provides a range of articles, news and views on the
association meeting market.
http://www.meetpie.com/publicat/asocmeet/currissu/ascconts.asp.

Conference & Exhibition Fact Finder Published 11 times per year in the UK,
Conference & Exhibition Fact Finder provides a range of articles, news and views on the
UK industry and updates from many associations, including the Association for
Conferences & Events Newsletter. Contact Datateam Publishing Limited, London Road,
Maidstone, Kent, ME16 8LY. Tel: 01622 687031, Fax: 01622 757646, E-mail:
ceff@batiste.co.uk.

Conference & Incentive Travel Published monthly in the UK by Haymarket
Publications, Conference & Incentive Travel is one of the leading sources of UK and
international news, views and reviews for the meetings industry. Full text content of the
publication is also available online. http://www.citmagazine.com.

Event (formerly Marketing Event) - Published monthly in the UK by Haymarket
Publications, Event is the UK's leading magazine for live events, corporate events and
exhibitions providing news, views and in-depth articles on issues relating to live events.
Full text content of the publication is also available online.
http://www.eventmagazine.co.uk.


Event Organiser Published bi-monthly in the UK. Contact Event Organiser, Centre
Court, 1301 Stratford Road, Hall Green Birmingham, B28 9HH. Tel: +44 (0)121 693
7070, Fax: +44 (0)121 693 7100.

Event Solutions Published monthly in the US by Event Publishing LLC, this online
magazine provides a wealth of articles that can support most topics.
http://www.event-solutions.com.

Exhibition Bulletin Published monthly in the UK by Tarsus Group PLC, Exhibition
Bulletin is regarded as one of the leading magazines in this market, including a magazine
section (news, views and features) and an extensive monthly listing section of major
exhibitions taking place in the UK and overseas. http://www.e-bulletin.com/.

EXPO24-7.com Published monthly online by expo24-7.com Ltd, Expo24-7.com has
been developed as the complete portal and business resource for the international
exhibition industry, with complete listings of trade fairs, online exhibitions, industrial
shows, consumer exhibitions and event listings worldwide. http://www.expo24-7.com.

Incentive Today Published 10 times per year by Trades Exhibitions Ltd.
http://www.incentivetoday.co.uk/.

Lighting & Sound International Published monthly in the UK by PLASA Media,
Lighting & Sound International is the leading magazine focussing on entertainment
technology. http://www.lsionline.co.uk/

Meetings & Conventions Published monthly in the US by NorthStar Travel Media
LLC, Meetings & Conventions provides news, views and features. Full text content of the
publication is also available online. http://www.meetings-conventions.com/.

Meetings & Incentive Travel Published monthly in the UK by CAT Publications,
Meetings & Incentive Travel is one of the leading magazines focusing on the meetings
and incentive market. A website accompanies the publication although this does not
include full text articles, it does host a useful discussion board, latest news and an online
jobs service. http://www.meetpie.com.

Special Events Magazine Published in the US by PRIMEDIA Business Magazines &
Media Inc, Special Events Magazine is developed as a resource for designers and
producers of special events. http://www.specialevents.com/.

Successful Meetings Published monthly in the US by VNU Business Publications. Full
text content of the publication is also available online. http://www.successmtgs.com.


M E D I A
Newspapers provide up-to-date and topical coverage of events that can be incorporated into
teaching and provide the basis for classroom discussion. Students should be encouraged to
keep abreast of issues, not only articles specific to events (e.g. bidding for the Olympics) but
also current affairs (e.g. recently the impact of the SARS virus, terrorism, the war in Iraq and
economy and how these have affected events and the industry as a whole).

Of note, the following sources also provide extensive online information, including archive
search facility:

BBC News - http://www.bbc.co.uk/news
Daily Telegraph - http://www.telegraph.co.uk
The Times - http://www.timesonline.co.uk (fee for archive access)
The Guardian - http://www.guardian.co.uk (job section includes event vacancies)

Some university / college libraries will also subscribe to archives on CD-ROM, therefore it is
worth checking with your librarian.

D I S C U S S I O N L I S T S
Discussion lists provide a useful opportunity to converse with other academics or interested
industry professionals about issues relating to research, conferences and teaching. Although
issues relating to events management may be raised on tourism, hospitality and leisure
related discussion lists, there are a number of dedicated lists focussing on events. These are
outline below.

Event-management - UK-based list for discussion of all aspects of special event,
conference and exhibition management, including research and education, for the
sharing of relevant experience and for information exchange on the management and
development of events. Archives and details of subscribing available from:
http://www.jiscmail.ac.uk/lists/event-management.html

Crowd Dynamics - UK-based list for the discussion of crowd dynamics, ingress and
egress (normal and emergency) and crowd safety in places of public assembly. Archives
and details of subscribing available from:
http://groups.yahoo.com/group/CrowdDynamics/

Convention Educators - US-based list for conventions, exhibitions, meetings and events
educators. The purpose is to share information, teaching methods, research and create
the common body of knowledge for the field.
http://groups.yahoo.com/group/conventioneducators/.


C O N F E R E N C E S
Event, festival, conference and exhibition management are sometimes identified as pre-
defined tracks within hospitality, leisure, tourism and sport related conferences. In addition,
there is an increasing range of dedicated academic conferences focusing on this area.

ACEM (Australian Centre for Event Management) - The Australian Centre for Event
Management at the University of Technology, Sydney (Australia) have, at the time of
writing, hosted two international conferences, Events Beyond 2000 : Setting the Agenda
in 2000 and Events and Place Making in 2002. Proceedings from these conferences,
together with information on future events, is available from the Centre website.
http://www.acem.uts.edu.au/.

Convention Expo Summit - Since 1990 the annual Convention Expo Summit, organised
by the University of Nevada Las Vegas, has provided an opportunity to share research
and network with international researchers. In 2003, the conference moved for the first
time away from Las Vegas to Hong Kong (http://www.polyu.edu.hk/htm/ces/). Many of
the proceedings are still available for sale from the Convention Expo Summit website.
http://www.unlv.edu/Tourism/cex.html. The site also includes PowerPoint presentations
from the 2001 conference (http://www.unlv.edu/Tourism/cex9resources).

IFEA Conference - The European chapter of the International Festivals & Events
Association host an annual conference, which includes a refereed research based
conference. The conference enjoys a mixed audience and participation of academics
and industry professionals. http://www.ifeaeurope.com/.


O N L I N E R E S O U R C E S B I B L I O G R A P H Y / R E F E R E N C E /
P U B L I C A T I O N S / S E A R C H S E R V I C E S
There is an increasing range of online resources developed for the academic community.
These range from publishers placing their table of contents or abstracts on their website, to a
range of dedicated portals that make full text articles available to subscribers. The following
section includes information on a range of these services although not definitive, these
have proved to be a useful starting point when searching for event-related material.

ALTIS - Developed by the University of Birmingham and partners as part of the Resource
Discovery Network (http://www.rdn.ac.uk/), ALTIS aims to provide a trusted source of
selected, high quality Internet information for students, lecturers, researchers and
practitioners in the areas of hospitality, leisure, sport and tourism. Although not
specifically covering events, the site includes links to a range of relevant reviewed
resources. http://www.altis.ac.uk/.

Articles in Hospitality & Tourism Developed by the libraries of Oxford Brookes
University and Surrey University, the database provides access to over 42,000
bibliographic references for articles in trade periodicals and academic journals.
Subscription based. http://libweb.surrey.ac.uk/aht2/.

Emerald - Emerald provides access to a wide range of management journals, some of
which include events related articles. The site is subscription based for access to full text
articles, but abstracts can be searched for free. http://www.emeraldinsight.com.

Ingenta - Ingenta is an extensive online service that offers access to full text academic
and professional content to subscribers. Search facilities are available to non-
subscribers. http://www.ingenta.com

Leisuretourism.com - Developed by CABI Publishing, Leisuretourism.com gathers
together over 50,000 bibliographic references relating to research in leisure, recreation,
sport, tourism and hospitality related topics. Subscription based.
http://www.leisuretourism.com.

Resource Guide for Hospitality, Leisure, Sport and Tourism - Developed by JISC,
this resource guide aims to direct staff and students to resources to support teaching,
learning and research in hospitality, leisure, sport and tourism. Although not specifically
covering events, the site includes links to a range of relevant reviewed resources.
http://www.jisc.ac.uk/index.cfm?name=rg_hosp_main.

Zetoc - Zetoc provides access to Electronic Tables of Contents of current journals and
conference proceedings from the British Library. The service is updated daily with the
current contents from 20,000+ journals per year. Freely available to JISC-sponsored UK
colleges and Universities. http://zetoc.mimas.ac.uk/.


O N L I N E R E S O U R C E S - D I R E C T O R I E S
As the Internet has grown in use, it has become increasingly difficult to find appropriate
resources. As a result, a number of directories or portals have been developed in order to
point industry professionals, academics, students and researchers in the right direction. A
small selection of these are highlighted below it should be noted that other resources exist,
however, those identified below have been useful as the starting point to further sources.

Conworld.net Developed in Germany by Lucht & Partner, Conworld.net is a meetings
industry directory, linking to over 15,000 meetings industry websites worldwide.
http://www.conworld.net.

Expoworld.net - Developed by event industry web entrepreneur John Passalacqua,
ExpoWorld.net is an industry-specific search engine linking to over 500 of the most
important websites serving the events industry worldwide. http://www.expoworld.net.

UNLV - Convention, Meeting, Exposition Resources - Developed by author Patti
Shock from the William F Harrah College of Hotel Administration at the University of
Nevada in Las Vegas (USA), the resource guide includes a wide range of links to
associations, courses, convention centres, a convention bibliography and other useful
resources for students and academics. http://www.unlv.edu/Tourism/convresources.html

WorldofEvents.net - Developed by author, Glenn A J Bowdin from the UK Centre of
Events Management, Leeds Metropolitan University, WorldofEvents.net provides links to
a wide range of resources of interest to industry professionals, educators, students and
researchers, and a range of information, including careers, recruitment agencies, links to
education programmes, a suppliers directory, an extensive directory of industry
associations and magazines and an events bibliography. It also includes links to events
researchers, foundations, event strategies and impact studies.
http://www.worldofevents.net.


A S S O C I A T I O N S / I N D U S T R Y B O D I E S
There are a wide range of associations that cover the full breadth of the events industry
within the UK and Internationally. These range from trade associations that represent
particular sectors, organisations or service interests, to associations based on personal
membership. The associations offer a range of services, from representing their
memberships interests to government and other interested parties, through information and
advice services, to qualifications, training and quality assurance. The following associations
are notable within the UK:

Conference Sector
ABPCO Association of British Professional Conference Organisers.
http://www.abpco.org.uk.
ACE Association of Conferences and Events. http://www.martex.co.uk/ace.
BACD British Association of Conference Destinations. http://www.bacd.org.uk.
MIA Meetings Industry Association. http://www.meetings.org/.
MPI Meeting Professional International. http://www.mpiuk.org/.

Exhi bi ti on Sect or
AEO Association of Exhibition Organisers. http://www.aeo.org.uk.
BECA British Exhibition Contractors Association. http://www.beca.org.uk.
EVA Exhibition Venues Association. http://www.exhibitionvenues.com.

Event s / I ncenti ve Travel
CEA - Corporate Events Association (formerly Corporate Hospitality & Events
Association). http://www.cha-online.co.uk.
ISES International Special Events Society. http://www.isesuk.org.
ITMA - Incentive Travel & Meetings Association. http://www.itma-online.org.
NOEA National Outdoor Events Association. http://www.noea.org.uk.
SITE Society of Incentive Travel Executives. http://www.site-scotland.org/.

Festi val s
AFO Association of Festival Organisers. http://www.afouk.org.
BAFA British Arts Festivals Association. http://www.artsfestivals.co.uk.
BIFF - British & International Federation of Festivals for Music, Dance and Speech.
http://www.festivals.demon.co.uk/.

P R O D U C T I O N
MOCA Mobile Outdoor Caterers Association. http://www.moca.org.uk.
PLASA Production, Light & Sound Association. http://www.plasa.org.
PSA Production Services Association. http://www.psa.org.uk.
TESA The Event Services Association. http://www.tesa.org.uk.


The Busi ness Touri sm Partnershi p
The BTP represent the leading trade associations and government agencies involved in
conferences, exhibitions, meetings and incentives. Their site includes details on events,
research, publications and a Business Tourism briefing that provides extensive data on the
events industry and related sectors. http://www.businesstourismpartnership.com/index.html.

TTENTO / HtF
At the time of writing the national framework is currently being re-organised from national
training organisations to sector skills councils. The events sector was formerly within the
remit of the Travel, Tourism Services and Events National Training Organisation (TTENTO).
Following re-organisation, TTENTO have merged operations with the Hospitality Training
Foundation (HtF) and will be re-launching under a new name and new remit shortly.
http://www.htf.org.uk.

A B O U T T H E A U T H O R
Glenn A J Bowdin is Principal Lecturer in Events Planning at the UK Centre for Events
Management (http://www.leedsmet.ac.uk/lsif/the/events.htm), Leeds Metropolitan University,
and specialises in the area of planning and management of events and quality costing. Over
the past seven years, he has been actively involved in developing the BA (Hons) Events
Management, and more recently the HND Events Management and the MSc Events
Management. He is responsible for various areas of the courses, including research. Glenn is
co-ordinator of the event-management list-serve (http://www.jiscmail.ac.uk/lists/event-
management.html), set up to promote the sharing of research and experience within events
management education, and owns / manages WorldofEvents.net
(http://www.worldofevents.net), designed to support event industry professionals, educators,
students and researchers. Glenn recently co-authored Events Management (published by
Butterworth-Heinemann in 2001) and is on the editorial board of Event Management
(formerly Festival Management & Event Tourism). Glenn would welcome suggestions for
further resources to be included within updates of this guide (g.a.j.bowdin@lmu.ac.uk).

To reference this guide:
Bowdin, G A J (2003) Resource Guide in Events Management, August (Internet) Oxford:
LTSN Hospitality, Leisure, Sport & Tourism. http://www.hlst.ltsn.ac.uk/resources/events.html.

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