INTERVIEW NO. 01 (07.05.

12)

Archival #: 1
Site: GIFT University Gujranwala (Gujranwala)
Interviewers: Abu Sufyan (AS)
Interviewee: Hamza Bhatti
Interviewee Status: Consumer
Demographics: Accountanat +, Assistanat Accountant CPO Gujranwala age-30, Male, M.com,
Married, Exp-3.5 years
Interview Time: 70 Minutes
Date of data collection: 08.05.14
Data collection method: Semi-structured interview
Language of Data: Urdu/English
Transcriber: Abu Sufyan
Translator (from Urdu to English): Asad Azeem
Typist: Abu Sufyan
Date of computer data entry: 09.05.14
Computer File name: Interview No. 01- Hamza Bhatti-08.05.14

1. What is the meaning of local footwear in your opinion?
Local foot wear is a foot wear which we use to wear casually at our homes, washrooms,
masjid or outside the house.

2. What kind of footwear mostly you used?
We mostly used softy and chapel in our daily routine.

3. Branded or local reasons to buy it?
I am used to buy branded shoes because they are more comfortable, reliable and easy to
wear anywhere.

4. What come in your mind when you think about local footwear?
Local foot wear is cheaper than branded shoes but they are not good in quality as they are
hard, uncomfortable and sometimes slippery.

5. What local branded footwear special for you?
Local branded shoes are not special to me because I dont like their quality so I dont feel
good for them.

6. What level of passion do you have for your footwear?
I am very passionate for my footwear because I want to feel relaxed and comfortable
moving around otherwise pinching and irritating shoes disturb me a lot.

7. What type of feeling do you have toward local footwear after using it?
I would not like to wear local foot wear again as I will hardly walk moving along with
them rather I will prefer to buy branded shoes.

8. What are your expectations about local footwear?
In my opinion, local footwear should be soft, comfortable and should not be slippery.

9. What is the performance of local footwear?
Its performance is not satisfactory.
10. What level of sincerity do you have with local footwear?
We have high level of sincerity with local footwear but they are not up the mark.

11. What types of benefit local footwear provides you?
They are a bit cheaper than branded shoes and they are easily available everywhere.

12. Do you purchase branded local for your social status?
Yes we use branded local for our social status.
13. What level of emotions do you have with local footwear?

14. What are the top values of local footwear?

Local footwear should be of high quality, less expensive and more reliable.

15. Do you have any relation with local footwear?

16. When you move to any brand it really bother you?

Yes it bothers me very much because all the brands are not reliable.

17. If you are moving towards brand or not and why?
Yes I will move towards brand until the quality of the local brands change.

18. Your opinion about the availability and distribution of local fOOt wear?
They are easily available everywhere in our country.

19. What is the role of every generation toward brand building?
The tendency of every generation is increasing towards brands but we should give
importance to the local brands to support our countrys economy.
20. Why people prefer to buy local footwear instead of branded foot wear?
People are interested in buying local shoes because a wide range of variety is available in the
markets, these are easily available at cheaper rates whether branded shoes has less variety and
specific designs and people need to go to specific shops to buy them also its difficult for them to
locate the shops.

21. What are the main factors for consumer to buy local brand?
The main factors to buy local brand is its availability, cheaper rate and wide range of
variety.
22. What is the effect of footwear in community from where you belong?
It has a big effect on community because people notice the local footwear which we use
to wear and it has good and bad impact accordingly.
23. What do you think about quality design and uniqueness?
I think these things dictate our choice, in my opinion quality should be high, design
should be comfortable as well as unique in market.

24. What types of value local foot wear gives you?
It doesnt give value to the consumer because its not of that quality and standard which a
local customer deserves.

25. What is the image of local foot wear in shoe industry?
It has not gained good image in shoe industry because its not up to the requirements of
the consumer, prices are higher and quality is low.

26. What are your preferences about local footwear as compare to branded footwear?
Our preference is
27. What do you feel to own local footwear?
I dont feel good to own local shoes because I want more comfortable and realiable shoes
and these things I couldnt find in the local shoes thats why I feel good to buy branded
shoes.

28. What are your preferences about local footwear?
29. The factors which influence the customer to buy local footwear?
The main factors which influence the customer to buy local footwear are wide range of
variety, cheap rates, smoothness, comfort and they should be easy to approach.
30. Why people prefer authentic brand?
People prefer authentic brand because they have exposure to that brand , they feel more
comfortable and easy to buy authentic brand also because that is reliable for them and
they like its quality so they dont want to go to the new brands for trials.

31. What is the impact of local footwear on your standard of living?
It has a big impact on my standard of living because at homes most of the time we are
used to wear local footwear and we have an interaction with different people so we want
to give a good impression of our personality and also we want to feel comfortable in
doing different house jobs.
32. Do you think level of education play any role for the development of brand awareness?
Yes I think education plays a vital role in development of band awareness because it
gives awareness to the people about the quality of different things and their opinion may
change with the passage of time and they feel the difference in things.
33. What do you think local footwear play any role for the development of social status?
Yes local footwear play vital role in the development of social status because we feel
more confident and comfortable moving along with our local shoes in our community
and put a good impression on others.
34. What are the reasons if you move to any brand?
There may be many reasons if I move to any other brand. I would compromise if they
increase the price of local foot wear but I will not compromise with their quality and will
move to other brands. If I find the variety is getting less then I will move to other brand.
35. How culture, subculture, social classes, families and referencing group effect consumer
buying behaviour?
They affect very much on the consumers buying behavior, consumer change their minds
while buying the needs of life, they change their interest level, preferences and choices
due to the effect of their culture, subculture, social classes, families and referencing
group.

36. What physical factors, social situation, time factor, moods have effected your buying
behavior for different footwear?

Physical factors, social situation, time factor and moods have affected the buying
behavior of the consumer to set up the social status in different events of life because
people have a great impact of their culture, customs and traditions and they like to cope
up with the society in a better way.