PRESS RELEASE

SAMSUNG UNVEILS NEW INNOVATIVE HOUSE HOLD PRODUCTS

Dar es Salaam, Tanzania, May 9 !"#. In its continueous bid to enhance and
empower the lifestyle of its customers, Samsung Electronics Tanzania
announced the launch of its two new products airconditioner and freezer
catalogue. The electronic giants started by unveiling the new trianglular
design airconditoner an innovative design that allows for an increased air
flow which results in a faster cooling of home/office environment. This was
followed by its Duracool chest freezer built for both consumer and
commercial use.
The event which was held in Dar es Salaam Serena hotel was also a platform
for the gathering of ey Samsung dealers from around the region. !ith
Samsung"s vision of being Tanzania"s leading consumer electonics supplier,
this was an opportunity to meet the dealers and distributors who are ey to
their perfomance in the industry.
Speaing during the launch event the #anager for $onsumer Electronics
%usiness #r. &aghu Shetty spoe of the purpose of launching the devices in
the presence of their dealers stating that $i% &as im'era%i(e %) la*n+, )*r ne&
-reezer an. air+)n.i%i)ner &i%, )*r .ealers an. .is%ri/*%)rs as %,ey are lar0ely
in-l*en%ial in ,)& %,ese 'r).*+%s 'er-)rm in %,e Tanzanian mar1e%2 T,ey are relia/le
an. )--er )*r +*s%)mers %) easily 0e% %,e many ser(i+es %,a% +)me &i%, )*r
'r).*+%s32
The 'reezer and ($ are part of a line of Samsung consumer electronics that
are specifically built to deal with the Tanzanian conditions. They both come
with various features that mae them the perfect items for the modern
Tanzanian house hold. #r. &aghu commented on how $resear+, an. .esi0n
'lay a 1ey r)le in %,e &ay Sams*n0 Ele+%r)ni+s .e(el)'s i%s 'r).*+%s -)r %,e
Tanzanian mar1e%2 We are -)+*se. )n %,e +)n%in*)s im'r)(emen% )- %,e li-es%yle an.
e4'erien+e )- )*r +*s%)mers). The statement is baced by the many features of
the products. The freezer on one hand comes with an inbuilt stabilizer
voltage control which guards the consumer from potential damage caused
from eratic electricity and power surges. This whilst maintaining a stylish
design and a fast freezing feature that freezes at speeds twice faster than
normal freezers. (nd where conventional ($"s may tae a while to cool the
average Tanzanian home, the Triangular design ($ is innovatively designed
to cool the home faster, farther and wider.
#r &aghu concluded the launch by stating how $Wi%, a ,)s% )- -ea%*res %,a% are
s'e+i-i+ally +rea%e. %) ser(e %,e nee.s an. &an%s )- )*r +*s%)mers, &e as Sams*n0
Ele+%r)ni+s Tanzania are )'%imis%i+ )- %,e 'er-)man+e )- %,ese 'r).*+%s in %,e
Tanzanian mar1e%32
SAMSUNG TRIANGLE AC
DESIGN THAT CHANGES THE 5LOW6
Designed to be outstandingly efficient, its uni*uely triangular design has a wider
inlet, wider outlet and a bigger fan to ensure that air is cooled and e+pelled faster
,-./0, farther ,12m meters0 and wider ,- + wider0 3 reaching every corner.
DIGITAL INVERTER TECHNOLOG76
The new air conditioner features an energy4efficient Digital Inverter Technology with
EE& 15.1. It can maintain the desired temperature without fre*uently shutting off
and on, so it consumes less energy. The Digital Inverter Technology helps users to
stay comfortable for long periods, while using the minimum amount of energy.
In addition, the new air conditioner begins cooling the air fast using its powerful 'ast
$ool mode, so it gets there *uicly. It then automatically changes the mode to
$omfort $ool to maintain the desired temperature. 6sers will not feel cold and do
not have to eep manually changing the settings or turning the air conditioner on
and off.
CAPACIT7 CONTROL 5OR E55ECTIVE USE O5 ENERG76
Energy efficiency is a ey purchasing decision for consumers. The Samsung (ir
$onditioner"s Single 6ser mode uses less compressor capacity, reducing power
consumption, while still providing a cool and comfortable environment. This ensures
that users will not have to worry about the electricity bill even as the only person in
a room.
SAMSUNG DURACOOL CHEST 5REE8ER
STA9ILI8ER 5REE OPERATION6
Samsung"s new chest freezer guarantees smooth operation during voltage
fluctuation. 7ou can rela+ even if the voltage is not stable as Samsung"s chest
freezer is stabilizer free.
COOL PAC: AND DIVIDER6
Samsung8s new chest freezer offers you a two in one $ool pac and a divider. It
wors both as a cool pac and as a vertical divider. In case of power outage, cool
pac can eep the food frozen for 9 hours and at the same time woring as divider.
5AST 5REE8ING 5EATURE6
In Samsung"s new chest freezer, compressor runs continuously for :- hrs when fast
freezing is enabled. Depending on the ambient temperature, the temperature can
go as low as 425 ; $ ,ambient temperature -5 ; $0
ST7LISH DESIGN6
Samsung"s new chest freezer comes with a hidden recess handle providing style
with durability.
A/)*% Sams*n0 Ele+%r)ni+s C)2 L%.2
Samsung Electronics $o., <td. is a global leader in technology, opening new
possibilities for people everywhere. Through relentless innovation and discovery, we
are transforming the worlds of T=s, smartphones, tablets, >$s, cameras, home
appliances, printers, <TE systems, medical devices, semiconductors and <ED
solutions. !e employ -?.,555 people across ?5 countries with annual sales of
6S@-1..: billion. To discover more, please visit www.samsung.com.