periodicals or magazines about the opening of a law firm stating the names of the lawyers and the address of the office or firm is not improper. - Any self-laudatory or self-praising statements in newspaper advertisements or professional cards disgrace and abase the lawyer and his profession. Worse, if the advertisements are effected through radios and televisions. - It is unprofessional to solicit professional employment by circulars, advertisements, through letters or by personal communications or interviews not warranted by personal relations. - Indirect advertisements for professional employment such as furnishing or inspiring newspaper comments, or procuring his photograph to be published in connection with causes in which the lawyer has been or is engaged or concerning the manner of their conduct, the magnitude of the interest involved, the importance of the lawyers position, and all other lie self-laudation offend the traditions! but the customary use of the simple professional cards is not proper. - An advertisement bearing the name of the lawyer, his address and the remars "Advice free# is an improper solicitation. - A radio program of a lawyer, advertising his legal sill and receiving phone $uestions about law and which he answers in the form of legal advice is liewise improper and reprehensible. - %owever, a legal aid program as public service is allowable. Best advertisement for a lawyer: - &he best advertisement for a lawyer is a well- deserved reputation for competence, honesty and fidelity to private trust and public duty. - %onesty reigns paramount, however, the lawyer must not only be honest but must appear to be honest. 'y his honesty, he gains public confidence and this public confidence is his greatest advertisement. Barratry and Ambulance Chasing: - 'arratry ( a lawyers act of fermenting suits among individuals and offering his legal services to one of them for monetary motives or purposes. - Ambulance )hasing ( lawyers act of chasing an ambulance carrying the victim of an accident for the purpose of taling to the said victim or relatives and offering his legal services for the filing of a case against the person who caused the accident. - Ambulance )haser ( is a lawyer who haunts hospitals and visits the homes of the afflicted, officiously intruding their presence and persistently offering his service on the basis of a contingent fee. - &he lawyer is guilty of ambulance chasing whether the act is done by him personally or by person under his employ. &he effect is the same as where he personally does it. Evils spawned by ambulance chasing: *. +ormenting of litigation with resulting burdens on the courts and the public! ,. -ubornation of per.ury! /. Mulcting of innocent persons by .udgments upon manufactured causes of actions, and 0. 1efrauding of in.ured persons having proper causes of action but ignorant of legal rights and court procedure by means of contracts which retain e2orbitant percentages of recovery and illegal charges for court costs and e2penses and by settlement made for $uic returns of fees and against the .ust right of the in.ured person. Background of Ambulance Chasing: - &he term originated in 3ew 4or )ity, but it had appeared in a 5tah newspaper a year earlier. - A certain Abraham 6atner of Manhattan 3ew 4or, persuaded a 3ew 4or law firm to act as its agent in soliciting retainer agreements from accident victims. - 6atner would hang around police head$uarters and with the cooperation of a cler in the police department succeeded in getting daily list of accident victims. - 6artner, who was not a lawyer, eventually set up a ,0-hour a day law office in partnership with a lawyer. - In the early twenties, 6artner was maing a net profit of 7*89,:::.:: on a gross of 70::,:::.::. %e was convicted of fraud.