MARVELOUS

BUSINESS PLAN OF MARVELOUS

BREAD
DEPARTMENT OF MANAGEMENT SCIENCES
LAHORE COLLEGE FOR WOMEN UNIVERSITY
Submitted To:
Ms. Hifza Younas
Submitted B:
Faiza Butt
Hina Zulfiqar
Huma Khalid
Sonia Tauhid
Zainab Fatima
819
82
829
8!8
8"#
Busin$ss %lan &f Mar'$lous Br$ad
Se!i"# $ Sub
Se!i"# $
Co%te%t& P"'e $
1 E(e)uti*e Summ"! (
2 I%du&t! A%"#&i& "
2.1 )om*$titor +nal,sis "
2.2 Mar-$t S$.m$ntation #
2 2.( Tar.$tin.
( E(+#"%"tio% O, Ve%tu!e 8
(.1 /h, Br$ad 8
(.2 0o1ation +nd Sit$ 2$tail 9
(.( Siz$ &f Busin$ss 9
! P!odu)tio% P#"% 13
!.1 Manufa1turin. %ro1$ss 13
!.2 Ma1hin$r, +nd 4qui*m$nt 13
!.( Su**li$r 2$tail 12
!.! Su**li$r &f 5a6 Mat$rial 12
" O+e!"tio%"# P#"% 1!
# O!'"%i-"tio%"# P#"% 1
#.1 Form &f &6n$rshi* 1
#.2 7d$ntifi1ation &f %artn$r 1
#.( T$rms &f +.r$$m$nt 1
#.! Mana.$m$nt 18
M"!.eti%' P#"% 21
.1 %rodu1t 21
.2 %ri1$ 22
.( %la1$ 22
.! %romotion 22
8 A&&e&&me%t O, Ri&. 2!
9 Fi%"%)i"# P#"% 2"
9.1 Stat$m$nt &f )ost &f 8oods Sold 2"
9.2 7n1om$ Stat$m$nt 2#
9.( Balan1$ Sh$$t 2
13 Re,e!e%)e& 28
2
Busin$ss %lan &f Mar'$lous Br$ad
/0 E1ECUTIVE SUMMARY
+6ar$n$ss of hi.h qualit, ba-$d .oods is on th$ ris$. 8ood br$ad is a rar$ 1ombination
of nutrition9 1on'$ni$n1$9 and lu:ur,. Toda,;s 1onsum$r has l$ss tim$ to 1r$at$
6hol$som$9 handmad$ br$ad9 but in1r$asin.l, a**r$1iat$s th$ nutritional and s$nsor,
b$n$fits it *ro'id$s. 8ood br$ad *ro'id$s fib$r and 1arboh,drat$s in a 1on'$ni$nt9 lo6 fat
form that is *ortabl$ and d$li1ious. 8ood br$ad n$'$r .o$s out of st,l$.
Mar'$lous Br$ad 6ill *rodu1$ and s$ll hi.h qualit, br$ads in th$ fla'or of almond and
6alnut to th$ r$sid$nts of 0ahor$.
Mar'$lous Br$ad;s main 1om*$tition in1lud$s
2a6n Br$ad
Bunni$s
B.%
Marr, 8old
7ts ad'anta.$ li$s in th$ hi.h qualit, of its *rodu1ts du$ to s*$1ialization and artisan
manufa1turin.. Th$ main mar-$tin. fo1us 6ill b$ on 'ari$t,9 tast$ and fun s$$-in.
1hildr$n and ,oun.st$rs b$lon.in. to middl$9 u**$r<middl$ and u**$r 1lass.
&ur br$ad is 6ith r$du1$d fat and 1arboh,drat$s. /ith th$ .ro6in. in1id$n1$ of ob$sit,
and *o*ularit, of di$ts lo6 1alori$ foods ha'$ .ain$d imm$ns$ *o*ularit, 6hi1h is our
1or$ 1a*abilit,.
Th$ sit$ for th$ fa1tor, is in Murid-$,. 4:a1t addr$ss is 13 -m Sh$i-hu*ura road 8T road
Murid-$,. 7t is lo1at$d in industrial ar$a of Murid-$, 6h$r$ 0abor is $asil, a'ailabl$ and
at a 1h$a*$r 1ost. Th$ siz$ of our busin$ss is small s1al$ b$1aus$ fi:$d ass$ts of a firm do
not $:1$$d 5s.1393339333 a11ordin. to Ministr, of 7ndustri$s of %a-istan. &ur firm 6ill
*ur1has$ ma1hin$r, and $qui*m$nt from H$nan Sino1$an 7m*ort = 4:*ort )o.9 0td.
/$ 6ill *ur1has$ .oods lo1all,. &ur busin$ss mod$l is to 1r$at$ a 1onsum$r .ood and
s$ll it to r$tail$rs. /$ 6ill *ur1has$ in.r$di$nts dir$1tl, from th$ manufa1tur$r9 us$ th$m
to 1r$at$ our *rodu1ts 6hi1h 6ill th$n .$t *la1$d in a lar.$9 1l$ar dis*la, sh$lf for th$
1onsum$r to bro6s$ and bu, at th$ir dis1r$tion. 5$1omm$ndations from 1om*$titors9
1ustom$rs and 6hol$sal$ su**l, hous$s ar$ som$ of th$ fa1tors 6$ 6ill us$ to 1r$at$ our
a**ro'$d '$ndor list.
(
Busin$ss %lan &f Mar'$lous Br$ad
/$ 6ill o*$rat$ on a First<in<First<&ut >F7F&? food rotation s,st$m. Th$ %rodu1tion
Mana.$r 6ill b$ r$s*onsibl$ for 1h$1-in. that all ord$r$d it$ms ar$ r$1$i'$d. Th$
%rodu1tion Mana.$r 6ill also 1ondu1t a 6$$-l, food in'$ntor, and 1h$1- for s*oila.$
and dama.$.
Mar'$lous br$ad 6ill b$ distribut$d in 'arious ba-$ri$s in1ludin. 4s*r$sso9 Kit1h$n
)uisin$9 8ourm$t9 S6$$t +nd Salt9 Sh$zan9 Kashmir Ba-$rs and .ro1$r, stor$s in1ludin.
+l<Fatah9 H,*$rstar9 H< Kar$$m Ba-hsh9 Ma-ro9 M$tro9 %ot*ourri and Z$nith.
Form of o6n$rshi* of Mar'$lous Br$ad 6ill b$ *artn$rshi*. %artn$rs of Mar'$l Br$ad
in1lud$ Faiza Butt9 Hina Zulfiqar9 Huma Khalid9 Sonia Tauhid and Zainab Fatima.
Th$ *ri1$ 6hi1h 6$ ha'$ s$l$1t$d for our standard *a1- br$ad is5s."3@ A a mar- u*9 so it
6ill r$a1h to 5s. 3@<
MaBor 1osts in1lud$ $qui*m$nt *ur1has$s9 r$nt9 in.r$di$nt *ur1has$s9 sit$ modifi1ations9
and mar-$tin.. %roB$1t$d sal$s for th$ first ,$ar9 bas$d on mar-$t and 1om*$tition studi$s9
6ill total 5s. 299(289333. Total o*$ratin. $:*$ns$s and 1ost of sal$s 6ill l$a'$ a
*roB$1t$d *rofit of 5s. 889333.
Th$ first thr$$ ,$ars of th$ firm of Mar'$lous Br$ad 6ill b$ s*$nt $stablishin. 1om*an,
finan1ial stabilit, and in1r$asin. mar-$t shar$.
!
Busin$ss %lan &f Mar'$lous Br$ad
20 INDUSTRY ANALYSIS
Th$ br$ad industr, in %a-istan has s$$n man, 1han.$s in
th$ last t6$nt,<fi'$ ,$ars. 7t has $m$r.$d as a small<s1al$
ba-$r, *ro1$ssin. industr, to num$rous industrial br$ad
ma-in. units all o'$r %a-istan. Th$ br$ad industr, in
%a-istan is flourishin. '$r, qui1-l, and br$ad *rodu1ts ar$
.ainin. mu1h *o*ularit,. Br$ad has b$$n a11$*t$d as a
*o*ular substitut$ of ri1$9 naan9 1ha*atti9 *aratha.
)urr$ntl,9 "C of th$ total *o*ulation of %a-istan
1onsum$s *a1-a.$d br$ad. Th$ maBor fa1tors for su1h a lo6 *$r1$nta.$ of *$o*l$
1onsumin. br$ad ar$ mostl, $1onomi1al and 1ultural.
Do6 th$ tr$nd is .oin. to 1han.$9 *$o*l$ ar$ mor$ 1ons1ious about th$ir di$t and h$alth.
+nd th$ lif$ b$1om$s fast$r and bus,. %$o*l$ ha'$ l$ss tim$ to *r$*ar$ or ma-$ food.
Th$, mostl, *r$f$r to bu, $atabl$ 6hi1h ar$ ri1h in tast$ and nutrition.
B.Br$ad us$s qualit, in.r$di$nts to 1r$at$ *rodu1ts 6ith qualit, standards that ar$
1om*arabl$ to ba-$r, *rodu1ts in an, d$'$lo*$d r$.ion of th$ 6orld.
MAR3ET TREND:
Mar-$t is 1urr$ntl, not usin. u* to dat$d t$1hnolo., and .$n$rall, 1om*ani$s ar$
int$r$st$d ma-in. th$ br$ads that r$main at lo6 1ost. Th$r$ is .r$at d$al of 1om*$tition in
th$ mar-$t. Th$r$ is a hu.$ mar-$t a'ailabl$ 6h$r$ on$ 1an hit th$ tar.$t mar-$t.
)urr$ntl,9 "C of th$ total *o*ulation of %a-istan 1onsum$s *a1-a.$d br$ad. Th$ maBor
fa1tors for su1h a lo6 *$r1$nta.$ of *$o*l$ 1onsumin. br$ad ar$ mostl, $1onomi1al and
1ultural.
24/0 COMPETITOR ANALYSIS
)om*$titor anal,sis in mar-$tin. and strat$.i1 mana.$m$nt is an ass$ssm$nt of th$
str$n.ths and 6$a-n$ss$s of 1urr$nt and *ot$ntial 1om*$titors. This anal,sis *ro'id$s
both an off$nsi'$ and d$f$nsi'$ strat$.i1 1ont$:t throu.h 6hi1h to
id$ntif, o**ortuniti$s and thr$ats. )om*$titor *rofilin. 1ombin$s all of th$ r$l$'ant
sour1$s of 1om*$titor anal,sis into on$ fram$6or- in th$
su**ortof $ffi1i$nt and $ff$1ti'$ strat$., formulation9 im*l$m$ntation9 monitorin. and
adBustm$nt.
INDIRECT COMPETITOR:
7ndir$1t 1om*$titors of Fla'or$d Br$ad ar$E
2iff$r$nt 1a-$s
Bis1uits
)oo-i$s
%astri$s9 $t1
SUBSTITUTE COMPETITORS:
"
Busin$ss %lan &f Mar'$lous Br$ad
+ substitut$ 1om*$titor is an, 1om*$titor that fills th$ sam$ bu,$r n$$d ,ou fill but fills it
in a diff$r$nt 6a,. Th$ substitut$ 1om*$titor of Fla'or$d Br$ad isE
2a6n Br$ad
Bunni$s
B.%
Marr, 8old
2420 MAR3ET SEGMENTATION
Mar-$t S$.m$ntation is an $ffort to in1r$as$ a 1om*an,Fs
*r$1ision mar-$tin.. + mar-$t 1onsists of a lar.$
id$ntifiabl$ .rou* 6ithin a mar-$t 6ith similar 6ants9
*ur1hasin. *o6$r9 .$o.ra*hi1al lo1ation9 bu,in. attitud$9
or bu,in. habits. /$ ha'$ don$ th$ s$.m$ntation on th$
basis of th$ follo6in. 'ariabl$s.
DEMOGRAPHIC SEGMENTATION:
8$nd$r
+.$
7n1om$
So1ial )lass = &11u*ation
Demo'!"+5i)&:
8$nd$rE fla'or$d br$ad 1an b$ us$ b, mal$s and f$mal$s as 6$ll 7n1om$E Fla'or$d is
basi1all, for middl$ u**$r 1lass *$o*l$ and it 6ill b$ $asil, affordabl$ for all t,*$ of
th$s$ *$o*l$. +.$E Fla'or$d br$ad 6ill b$ us$ful at $'$r, sta.$ of lif$. Youn. .$n$rations
and old$r on$s 1an also us$ this d$li1ious br$ad.
GEOGRAPHIC SEGMENTATION:
+r$aE Fla'or$d br$ad is lo1at$d in 0ahor$ and it is $asil, a'ailabl$ in all su*$r stor$s and
.$n$ral stor$s. %s,1ho.ra*hi1E fla'or$d br$ad is a11ordin. to th$ 1ustom$r n$$ds and
d$mands. 7t 1onsists of natural fla'ors li-$ 1ho1olat$ and 'anilla.
BEHAVIORAL SEGMENTATION:
&11asions
B$n$fits
Gsa.$ 5at$ = +ttitud$
#
Busin$ss %lan &f Mar'$lous Br$ad
Gsa.$ rat$
Fla'or$d br$ad is *arti1ularl, us$ b, ,oun. .$n$rations 6ho ar$ '$r, fond of fla'ors li-$
.$n$ration H th$, lo'$ 1ho1olat$s and diff$r$nt fla'ors *rodu1ts. Gsa.$ rat$ 6ill b$ hi.h
b$1aus$ of th$s$ ,oun. .$n$rations .B$n$fitsE it 1onsists of Iitamin 2 and + so it is quit$
notorious and has $n$r., as 6$ll.
2460 TARGETING
Target Market Children
Target Audience )hildr$n and Youn.st$r
Age (<12 ,$ars old
Gender Mal$ = f$mal$ both
Income class middl$ @u**$r<middl$@u**$r 1lass
Geographic Area M$tro*olitan 1iti$s
Psychographic variables Tar.$ts th$ 'ari$t,9 tast$ and fun s$$-in.
1hildr$n and ,oun.st$rs
Attributes Tar.$ts on th$ basis of its attribut$s to
r$.ular9 *ot$ntial and non<us$rs all. 7t is
int$nd$d to6ards int$r$st$d9 d$sirous and
$nthusiasti1 bu,$rs
Likings inno'ation and fun lo'in.
What motivates them D$6n$ss and 'ari$t,

Busin$ss %lan &f Mar'$lous Br$ad

60 E1PLANATION OF VENTURE
&ur *rodu1t is uniqu$ in s$ns$ that it *ro'id$s 6ith uniqu$ fla'or$d in br$ad first tim$ in
%a-istan. )urr$ntl, Mar'$lous has t6o fla'ors of br$ads
Dut1ra1-$r
+lmond br$ad
7t is also at th$ sam$ tim$ a *rodu1t for th$ h$alth 1ons1ious
*$o*l$ as 6$ll. Th$ br$ad industr, in %a-istan has s$$n
man, 1han.$s in th$ last t6$nt,<fi'$ ,$ars. 7t has $m$r.$d
as a small<s1al$ ba-$r, *ro1$ssin. industr, to num$rous
industrial br$ad ma-in. units all o'$r %a-istan. Th$ br$ad
industr, in %a-istan is flourishin. '$r, qui1-l, and br$ad
*rodu1ts ar$ .ainin. mu1h *o*ularit,. Br$ad has b$$n
a11$*t$d as a *o*ular substitut$ ofE
5i1$
Daan
%aratha
64/0 WHY B4BREAD
HEALTH CONSIOUS:
)onsum$rs ar$ in1r$asin.l, 1on1$rn$d about th$ir h$alth
and ar$ 6$ll a6ar$ of th$ r$lationshi* b$t6$$n nutritious
food and o*timal h$alth. Iarious 1on1$rns ha'$ 1aus$d
1onsum$rs to monitor th$ir di$tar, habits 1los$l,.
Th$ .ro6in.
m$dia 1o'$ra.$ on h$alth9 th$ risin. in1id$n1$ of h$alth
1onditions >ob$sit,9 diab$t$s and 1ardia1 *robl$ms?9
1on1$rns o'$r *h,si1al a**$aran1$9 1han.in. lif$st,l$ and also soarin. 1osts of h$alth1ar$
ha'$ all 1ontribut$d to th$ d$mand for h$althi$r ba-$r, *rodu1ts. 7n addition9 th$
a.in. bab, boom$r *o*ulation has had a s*$1ifi1 $ff$1t in in1r$asin. th$ d$mand for
8
Busin$ss %lan &f Mar'$lous Br$ad
h$alth, foods. Som$ *o*ular tr$nds in th$ mar-$t ar$ th$ introdu1tion of lo6@li.ht9
fun1tional9 natural and or.ani1 *rodu1ts9 as d$s1rib$d b$lo6.
PRODUCT 7UALITIES 8DIFFERENTIATION0:
&ur *rodu1t *ro'id$s 6ith follo6in. t,*$ of h$alth r$lat$d b$n$fits 6hi1h *ro'id$s th$
b$tt$r h$althE
F#"*o!ed b!e"d:
Th$ uniqu$n$ss of our br$ad is that it is fla'or$d br$ad. /$ ar$ .oin. to *ro'id$ it in t6o
diff$r$nt fla'ors i.$. nut1ra1-$r and almond.

Lo9 : #i'5t b!e"d:
&ur br$ad is 6ith r$du1$d fat and 1arboh,drat$s.
/ith th$ .ro6in. in1id$n1$ of ob$sit, and *o*ularit, of di$ts lo6 1alori$ foods
ha'$ .ain$d imm$ns$ *o*ularit, 6hi1h is our 1or$ 1a*abilit,.
Fu%)tio%"# b!e"d:
7n r$1$nt ,$ars9 $nhan1$m$nt of th$ nutritional *rofil$ in br$ad *rodu1ts is a -$, tr$nd
that has .ain$d a .r$at d$al of mom$ntum. /$ 6ill also tr,in. to $nhan1$ th$ nutritional
'alu$ of traditional br$ad *rodu1ts throu.h th$
addition of fun1tional in.r$di$nts9 su1h as om$.a<(9 multi.rain9 multi'itamins $t1.
N"tu!"# "%d o!'"%i) b!e"d:
7n1r$asin. h$alth a6ar$n$ss and 1on1$rn o'$r th$ 1onsu
m*tion of artifi1ial in.r$di$nts ha'$ fu$ll$d th$ d$mand
for natural *rodu1ts. &r.ani1 br$ad is ,$t anoth$r
1at$.or, .ainin. im*$tus in r$1$nt tim$s9 and th$
*rodu1ts ar$ 1l$arl, lab$l$d to dra6 att$ntion to th$ir
or.ani1 natur$. /$ 6ill also ha'$ a loo- o'$r it.
P#e"&u!e:
7n addition to h$althi$r *rodu1ts9 1onsum$rs also ar$
*ur1hasin. *rodu1ts that satisf, th$ir tast$ buds. Th$ tast$ $nBo,m$nt fa1tor is 'ital in th$
mar-$t*la1$ and 6$ 6ill b$ fo1usin. on this mor$ d$$*l,.
6420 LOCATION AND SITE DETAILS
Th$ sit$ for th$ fa1tor, is in Murid-$, 6h$r$ 6$ 1an 'isit to s$$ th$ d$sir$d *la1$. 4:a1t
addr$ss is 13 -m Sh$i-hu*ura road 8T road Murid-$,. 7t is lo1at$d in industrial ar$a of
Murid-$, 6h$r$ oth$r industri$s ar$ situat$d. 7t is r$.ard$d as th$ industrial ar$a. 0abor is
$asil, a'ailabl$ and at a 1h$a*$r 1ost and ra6 mat$rial is also a'ailabl$ th$r$. 7t is ha'in.
all th$ r$quir$d fa1iliti$s n$$d for th$ br$ad industr,.
6460 SI;E OF BUSINESS
9
Busin$ss %lan &f Mar'$lous Br$ad
Th$ siz$ of our busin$ss is small s1al$ b$1aus$ fi:$d ass$ts of a firm do not $:1$$d
5s.1393339333 a11ordin. to Ministr, of 7ndustri$s of %a-istan. /$ ar$ startin. a busin$ss
as small s1al$ b$1aus$ 6$ ar$ usin. small numb$r of $m*lo,$$s.
<0 PRODUCTION PLAN
<4/0 MANUFACTURING PROCESS
Th$ *ro1$ss of manufa1turin. fla'or$d br$ad is start$d. Th$ first st$* is mi:in.. Flour is
1oll$1t$d in bo6l and th$n 6$i.h$d. +ll in.r$di$nts ar$ th$n add$d in bo6l. 7n.r$di$nts
ar$ flour9 su.ar9 1r$am9 salt9 ba-in. *o6d$r9 4..s9 6hol$ almonds and as *$r fla'or
almond or 6alnut is add$d in *ro*ortion as *$r r$quir$m$nt. +ft$r addition of all
in.r$di$nts bo6l is mo'$d to s*iral mi:$r. /at$r is add$d in diff$r$nt quantiti$s. Mi:in.
tim$ d$*$nds on qualit, of flour in .$n$ral mi:in. tim$ 1an 'ar, from #< 12 min.
&n 1om*l$tion of mi:in. dou.h is 1ut into t6o $qual dou.h *i$1$ and mo'$ into
mould$r. 7t has thr$$ s$t of roll$r. Th$ dou.h *i$1$ is allo6$d to *ass throu.h th$s$
roll$rs.
Do6 dou.h *i$1$ ar$ sli.htl, flatt$n$d. 2ou.h *i$1$s ar$ shift$d to 1ontra, o'$n9 liddin.
is don$ manuall, and has fi:$d ra1-s 6h$r$ mould bo: ar$ *la1$d aft$r .r$asin.. 7n
1ontrar, o'$n ba-in. is don$ in abs$n1$ of 6at$r .7t r$sults into a solid 1rust formation at
th$ to* .T$m*$ratur$ r$quir$d for d$:t$risation is 22" d$. 1 <and abo'$. 0oa'$s ar$ th$n
*ass$d on to br$ad sli1$r.
<420 MACHINERY AND E7UIPMENT
S+i!"# Mi(e!
Co%&t!u)tio%:
Hi.h S*$$d Mi:$r is d$si.n$d to mi: an, -ind of dou.h
for mass *rodu1tion of ba-$r, *rodu1ts. Hi.h s*$$d
mi:$r is 1los$d t,*$ and us$d to 1on'$rt flour and oth$r
13
Busin$ss %lan &f Mar'$lous Br$ad
in*uts to form a lum*, mass of dou.h. Tim$ lost in f$rm$ntation is nil 1om*ar$d to slo6
s*$$d mi:$rs 2 hrs.
Co%t!o#&E
Th$ s6it1h$s ar$ *ro'id$d 6ith tim$rs and on 1om*l$tion of *r$fi:$d tim$ th$ mi:in.
o*$rations .$t dis$n.a.$d. Th$r$ 1an;t b$ an, 1han1$ of o'$r mi:in. and und$r mi:in. or
'ariation in dou.h 1onsist$n1,. Th$ ma1hin$ is fitt$d 6ith lat$st $l$1troni1 1ontrol *an$l
for $as, o*$ration 6ith inbuilt saf$t, d$'i1$s.
Dou'5 Mou#de!
2ou.h Mould$r ma1hin$ 1an b$ us$d for all t,*$s of dou.h in small and m$dium siz$d
ba-$ri$s.
Co%&t!u)tio%:
Th$ 1onstru1tion is sim*l$9 saf$ and o*$n. +ll mo'in. *arts
ha'$ ball b$arin.s. Stainl$ss st$$l roll$rs ar$ fitt$d 6ith
indi'idual s*rin. load$d t$flon s1ra*$rs9 is $asil, a11$ssibl$
for 1l$anin.. +ll tou1habl$ *arts ar$ ni1-$l =. )hrom$
*lat$d.
Fe"tu!e&:
2ou.h 6$i.ht ran.$ from !339 #339 833 .ms.
Ma:imum l$n.th of mould$d dou.h rolls ("3 to !33 mm.
Maint$nan1$ fr$$.
Th$ ma1hin$ has 1astor for trans*ortation.
&D@&FF s6it1h and lin$ indi1ator in th$ sid$ of th$ ma1hin$.
This ma1hin$ r$quir$s '$r, littl$ s*a1$ and foundation is not r$quir$d.
4a1h ma1hin$ is t$st$d 6ith dou.h b$for$ it l$a'$s our fa1tor,.
Squ$$z$ 5oll$r < ( *air S. St$$l
Co%t!" O*e%
%r$1is$l, $n.in$$r$d9 th$s$ o'$ns ar$ -no6n for
utmost $ffi1i$n1,9 1orrosion r$sistan1$ and lon.$r
11
Busin$ss %lan &f Mar'$lous Br$ad
s$r'i1$ lif$. &6in. to th$ir su*$rior qualit,9 th$s$ ar$ 6id$l, d$mand$d in th$ dom$sti1
as 6$ll as for$i.n mar-$ts.
Co%&t!u)tio%E
Th$ 1on$ has rid.$s and th$ aluminum tra1-s ar$ adBustabl$. Built in blo6$r 6ith 1old air
*r$'$nts th$ *i$1$ from sti1-in.. +ll mo'in. *arts ha'$ ball b$arin.s and th$ ma1hin$
has 1astor for trans*ortation. 7t is 1o'$r$d from all sid$s for saf$t, *r$1autions to a'oid
an, t,*$ of a11id$nts and n$$ds '$r, littl$ s*a1$ and no foundation.
Fe"tu!e&
)om*l$t$l, $n1los$d bas$.
Maint$nan1$ fr$$.
7n th$s$ 1at$.or, of o'$ns t$m*$ratur$ 1an b$ r$.ulat$d from outsid$
)an b$ o*$rat$d b, uns-ill$d labour.
/$i.ht ran.$ from !33 to 833 .ms.
&D@&FF s6it1h and lin$ indi1ator in th$ front of th$ ma1hin$.
7t has a 6$ll d$si.n$d 1ontrol *an$l for 1ontrollin. th$ t$m*$ratur$ and tim$ of
ba-in.
H$atin.E H$atin. is maintain$d throu.h air@ fu$l
<460 SUPPLIER DETAIL
Company Name !enan "inocean Import # $%port Co&' Ltd&
Company Address 12J Buildin.9 Hon. 8uan. Hin )h$n.9 South Huan.h$ 5oad9
Zh$n.don. D$6 2istri1t9 Zh$n.zhou9 H$nan9 )hina
City(Province Zh$n.zhou@H$nan
Country()egion )hina
Telephone Number
8#<(1<8#22232
*a% Number 8#<(1<8#22232
Contact Person Miss +li1$
Position Mana.$r
12
Busin$ss %lan &f Mar'$lous Br$ad
<4<0 SUPPLIERS OF RAW MATERIAL:
Th$ list of main ra6 mat$rial for manufa1turin. fla'or$d br$ad and nam$ of th$ir
su**li$rs ar$ follo6in.E
)AW MAT$)IAL "+PPLI$)"
Almond Shimla Trad$rs 7nt$rnational
7t is a n$6l, $stablish$d tradin. 1on1$rn in %a-istan.
Fa1tor, 0o1ationE 0ahor$
Walnuts Shimla Trad$rs 7nt$rnational
7t is a n$6l, $stablish$d tradin. 1on1$rn in %a-istan.
Fa1tor, 0o1ationE 0ahor$
Wheat *lour H$llmann 8rou* &f )om*ani$s
Th$, ar$ su**l,in. 6h$at flour = 6h$at for br$ad
"ugar HGSS+7D SG8+5 = M&0+SS4S
+ddr$ssE 19(<H9+-bari Mandi9 0ahor$
Condensed Milk Gnit$d 2air, Farms >%'t? 0td
Th$, ar$ off$rin. from b$st qualit, mil-. Th$ *rodu1t is
a'ailabl$ in bul- *a1-s of !3 -. for industrial 1onsum$rs.
+ddr$ssE 19<1829 Kot 0a-h*at 7ndustrial 4stat$9 0ahor$9
%unBab9
,aking Po-der 7mran 4ss$n1$ Hous$
+ddr$ssE Sho* J (9 Sh$i-h +bdul Mar-$t9 +-bari 5oad
"alt 7d$al Trad$rs
+ddr$ssE 1(8<B 1st Floor9 %)S75 1 0ahor$ %a-istan
$ggs +<&n$ )hi1-s = F$$ds >%'t? 0td.
J!#9 Shadmaan9 J1 9 0ahor$
1(
Busin$ss %lan &f Mar'$lous Br$ad
=0 OPERATIONAL PLAN
&*$rations of Mar'$lous Br$ad in1lud$s manufa1turin. of fla'or$d br$ad and s$llin.
A4 Sou!)i%':Re)ei*i%'
Mar'$lous br$ad 6ill us$ onl, '$ndors 6ho ar$ 1$rtifi$d as or.ani1. /$ 6ill
*ur1has$ .oods lo1all,. /$ 6ill not bu, from 1om*$titors. 7nst$ad 6$ 6ill us$
oth$r small busin$ss$s 6hos$ *rodu1ts ar$ *rodu1$d 6ithin a 133 mil$ radius. /$
6ill utiliz$ th$ 'isual m$thod to -$$* in'$ntor, >6h$r$ a mana.$r 1ounts
in'$ntor, $'$r, da,? $nsurin. that our $1onomi1 ord$r quantit, is maintain$d at
all tim$s.
B4 S5i++i%':Se%di%':Se##i%'
&ur busin$ss mod$l is to 1r$at$ a 1onsum$r .ood and s$ll it to r$tail$rs. /$ 6ill
*ur1has$ in.r$di$nts dir$1tl, from th$ manufa1tur$r9 us$ th$m to 1r$at$ our
*rodu1ts 6hi1h 6ill th$n .$t *la1$d in a lar.$9 1l$ar dis*la, sh$lf for th$
1onsum$r to bro6s$ and bu, at th$ir dis1r$tion. 5$1omm$ndations from
1om*$titors9 1ustom$rs and 6hol$sal$ su**l, hous$s ar$ som$ of th$ fa1tors 6$
6ill us$ to 1r$at$ our a**ro'$d '$ndor list. /$ 6ill also r$l, on n$6s*a*$rs9
ma.azin$s and th$ int$rn$t if 6$ r$quir$ mor$ sour1$s. Th$ 1rit$ria for final
s$l$1tion of th$s$ '$ndors 6ill in1lud$ 1onforman1$ of *rodu1ts to our qualit,
standards9 1$rtifi1ation9 tim$l, d$li'$r,9 minimum ord$r quantiti$s and $:t$nsion
of trad$ 1r$dit du$ to our b$in. a n$6 1om*an,.
C4 I%*e%to! M"%"'eme%t
/$ 6ill o*$rat$ on a First<in<First<&ut >F7F&? food rotation s,st$m. Th$
%rodu1tion Mana.$r 6ill b$ r$s*onsibl$ for 1h$1-in. that all ord$r$d it$ms ar$
r$1$i'$d. Th$ %rodu1tion Mana.$r 6ill also 1ondu1t a 6$$-l, food in'$ntor, and
1h$1- for s*oila.$ and dama.$. /$ 6ill us$ *rodu1tion s1h$dul$s that ma:imiz$
fr$shn$ss and minimiz$ 6ast$.
D4 P!o)e&&:Met5od&
&ur staff 6ill b$ th$ *rimar, manufa1tur$rs of our fla'or$d br$ads. Famil, r$1i*$s
1!
START
C5o++ed 9"#%ut&>
&u'"!> ,#ou! ,o!
b!e"d> b".i%'
+o9de!> &"#t4>
)!e"m> ,"t?,!ee
mi#.
Di*idi%'
Mi(i%'
e''&> ,#ou! > &u'"! >
95o#e "#mo%d&
8&.i%& o%0
Mi(i%'
Di*idi%'
Mou#di%'
Mou#di%'
B".i%' o*e% B".i%' o*e%
Coo#i%'
Coo#i%'
P")."'i%'
P")."'i%'
Di&t!ibutio%
Ret"i#e!&
Cu&tome!
E''&> ,#ou!>
&u'"!> 95o#e
"#mo%d&
Busin$ss %lan &f Mar'$lous Br$ad
that ha'$ b$$n t$st$d and a**ro'$d b, 1ustom$rs 6ill ma-$ u* th$ maBorit, of our
*rodu1ts. Ho6$'$r9 6$ 6ant to tr, out n$6 r$1i*$s from 1ustom$rs or thos$ found
on th$ int$rn$t to s$$ if it is su11$ssful 6ith 1ustom$rs. &ur 1ustom$rs 6ill $nBo,
th$ 'ari$t, and a**r$1iat$ our as-in. for th$ir in*ut.
E4 Te)5%o#o'
/$ 6ill us$ $qui*m$nt similar to thos$ us$d in r$staurants. /$ 6ill ha'$ a built in
1on'$1tion o'$n9 1omm$r1ial mi:$rs and 1omm$r1ial r$fri.$rators. 7n addition9
som$ of th$ oth$r su**li$s 6ill in1lud$ dou.h formin. $qui*m$nt and br$ad
$qui*m$nt.
F#o9 o, b!e"d ,!om +!odu)tio% to )u&tome!&
1"
Busin$ss %lan &f Mar'$lous Br$ad
+ft$r *ur1hasin. from th$ su**li$rs9 ra6 mat$rial 6ill b$ brin.in. to th$ fa1tor,. Th$
*ro1$ss of manufa1turin. fla'or$d br$ad is start$d. Th$ first st$* is mi:in.. Flour is
1oll$1t$d in bo6l and th$n 6$i.h$d .+ll in.r$di$nts ar$ th$n add$d in bo6l. 7n.r$di$nts
ar$ flour9 su.ar9 1r$am9 salt9 ba-in. *o6d$r9 4..s9 6hol$ almonds and as *$r fla'or
almond or 6alnut is add$d in *ro*ortion as *$r r$quir$m$nt. +ft$r addition of all
in.r$di$nts bo6l is mo'$d to s*iral mi:$r. /at$r is add$d in diff$r$nt quantiti$s. Mi:in.
tim$ d$*$nds on qualit, of flour in .$n$ral mi:in. tim$ 1an 'ar, from #< 12 min.
&n 1om*l$tion of mi:in. dou.h is 1ut into t6o $qual dou.h *i$1$ and mo'$ into
mould$r. 7t has thr$$ s$t of roll$r. Th$ dou.h *i$1$ is allo6$d to *ass throu.h th$s$
roll$rs.
Do6 dou.h *i$1$ ar$ sli.htl, flatt$n$d. 2ou.h *i$1$s ar$ shift$d to 1ontra, o'$n9 liddin.
is don$ manuall, and has fi:$d ra1-s 6h$r$ mould bo: ar$ *la1$d aft$r .r$asin.. 7n
1ontrar, o'$n ba-in. is don$ in abs$n1$ of 6at$r .7t r$sults into a solid 1rust formation at
th$ to* .T$m*$ratur$ r$quir$d for d$:t$risation is 22" d$. 1 <and abo'$. 0oa'$s ar$ th$n
*ass$d on to br$ad sli1$r.
+ft$r *a1-a.in. br$ad 6ill b$ distribut$d in 'arious ba-$ri$s in1ludin. 4s*r$sso9 Kit1h$n
)uisin$9 8ourm$t9 S6$$t +nd Salt9 Sh$zan9 Kashmir Ba-$rs and .ro1$r, stor$s in1ludin.
+l<Fatah9 H,*$rstar9 H< Kar$$m Ba-hsh9 Ma-ro9 M$tro9 %ot*ourri and Z$nith.
1#
Busin$ss %lan &f Mar'$lous Br$ad
@0 ORGANI;ATIONAL PLAN
@4/0 FORM OF OWNERSHIP:
Form of o6n$rshi* of Mar'$lous Br$ad 6ill b$ *artn$rshi*. Th$ allo1ation of *rofits and
loss$s9 mana.$m$nt and o*$ration of th$ *artn$rshi* 6ill b$ s$t forth in a 6ritt$n
K*artn$rshi* a.r$$m$ntK si.n$d b, all of th$ *artn$rs. +lso9 th$ *artn$rs of a *artn$rshi*
do ha'$ som$ '$r, limit$d *rot$1tion from th$ 1laims of. + 1r$ditor must first s$$-
r$1o'$r, a.ainst th$ ass$ts of th$ *artn$rshi* b$for$ s$$-in. r$1o'$r, a.ainst th$ *$rsonal
ass$ts of th$ indi'idual *artn$rs. Don$th$l$ss9 it is 1l$ar that th$ *$rsonal ass$ts of th$
*artn$rs ar$ ultimat$l, $:*os$d to th$ 1laims of *artn$rshi* 1r$ditors.
@420 IDENTIFICATION OF PARTNERS
%artn$rs of Mar'$lous Br$ad in1lud$ Faiza Butt9 Hina Zulfiqar9 Huma Khalid9 Sonia
Tauhid and Zainab Fatima.
@460 TERMS OF AGREEMENT:
T$rms of a.r$$m$nt b$t6$$n th$ *artn$rs of Mar'$lous Br$ad 6ill b$ follo6in.E
1. N"me "%d Bu&i%e&&
Th$ *arti$s h$r$b, form a *artn$rshi* und$r th$ nam$ of LMar'$lous Br$adM to *rodu1$
fla'or$d br$ad >Dut )ra1-$r Br$ad and +lmond Br$ad?.
2. Te!m
Th$ *artn$rshi* shall b$.in on 18 Nul,9 2312 and shall 1ontinu$ until t$rminat$d.
3. C"+it"#
Th$ 1a*ital of th$ *artn$rshi* shall b$ 5$. 1393339333 and shall b$ 1ontribut$d in 1ash in
$qual *ro*ortion b, th$ *artn$rs as follo6sE
+ s$*arat$ 1a*ital a11ount shall b$ maintain$d for $a1h *artn$r.
D$ith$r *artn$r shall 6ithdra6 an, *art of th$ir 1a*ital a11ount.
4. P!o,it "%d Lo&&
Th$ n$t *rofits of th$ *artn$rshi* shall b$ di'id$d $quall, b$t6$$n th$ *artn$rs and th$
n$t loss$s shall b$ born$ $quall, b, th$m. + s$*arat$ in1om$ a11ount shall b$ maintain$d
for $a1h *artn$r. %artn$rshi* *rofits and loss$s shall b$ 1har.$d or 1r$dit$d to th$ s$*arat$
in1om$ a11ount of $a1h *artn$r.
5. S"#"!ie& "%d Wit5d!"9"#&
D$ith$r *artn$r shall r$1$i'$ an, salar, for s$r'i1$s r$nd$r$d to th$ *artn$rshi*. 4a1h
*artn$r ma,9 from tim$ to tim$9 6ithdra6 th$ 1r$dit balan1$ in th$ir in1om$ a11ount.
6. I%te!e&t
Do int$r$st shall b$ *aid on th$ initial 1ontributions to th$ 1a*ital of th$ *artn$rshi*.
7. M"%"'eme%t Dutie& "%d Re&t!i)tio%&
1
Busin$ss %lan &f Mar'$lous Br$ad
Th$ *artn$rs shall ha'$ $qual ri.hts in th$ mana.$m$nt of th$ *artn$rshi* busin$ss9 and
$a1h *artn$r shall d$'ot$ th$ir $ntir$ tim$ to th$ 1ondu1t of th$ busin$ss. /ithout th$
1ons$nt of th$ oth$r *artn$r n$ith$r *artn$r shall on b$half of th$ *artn$rshi* borro6 or
l$nd mon$,9 or ma-$9 d$li'$r9 or a11$*t an, 1omm$r1ial *a*$r9 *ur1has$ or 1ontra1t to
*ur1has$9 or s$ll or 1ontra1t to s$ll an, *ro*$rt, for or of th$ *artn$rshi*.
@4<0 THE MANAGEMENT
M"%"'eme%t e(+e!ie%)e "%d Abi#it
4a1h m$mb$r of our mana.$m$nt t$am has a 'ast $:*$ri$n1$ in th$ r$l$'ant fi$ld.
FINANCE MANAGER

Aob Summ"!
2$'$lo* and r$1omm$nd a**ro'$d finan1$ strat$.i$s9 *ra1ti1$s and *oli1i$s h$l* to
a1hi$'$ th$ 1om*an, busin$ss and finan1$ obB$1ti'$s.
Dutie& "%d Re&+o%&ibi#itie&
4nsu$ f$asibilit, and int$rnal 1onsist$n1,
+'oid sur*ris$s m$ans h$ should addr$ss 6hat a1tions a firm should ta-$ if
som$thin. .oin. s$riousl, 6ron.
2$'$lo* finan1$ Strat$.i$s.
5$1omm$nd Finan1$ strat$.i$s.
Ma-$ *oli1i$s and *ra1ti1$s that $nhan1$ in'$stors and shar$hold$rs
1ommitm$nt.
K$$* in'$stors moti'ation.
+1hi$'$m$nt of or.anization .oals.
2$'$lo* solid Finan1$ *lan for busin$ss that 6ill h$l* in futur$ busin$ss n$$ds.
/or- 6ith th$ in'ol'$m$nt of all n$1$ssar, finan1ial institut$s or or.anizations
that 1an *ro'id$ a finan1ial *lu..
18
Busin$ss %lan &f Mar'$lous Br$ad
K$$* an $,$ on all finan1$

Aob )5"!")te!i&ti)&

Cr$at$ solutions of 1om*l$: busin$ss *robl$ms.
Should ha'$ finan1$ -no6l$d.$.
Oui1-l, ada*t to diff$r$nt 1ultur$s and busin$ss 1onditions.
+bl$ to handl$ hi.h str$ss situations su11$ssfull, and to 1onstantl, 6or- und$r
*r$ssur$ in a 1om*l$: and '$r, 1om*$titi'$ busin$ss $n'ironm$nt.
MAR3ETING MANAGER
Aob Summ"!
2$'$lo* and r$1omm$nd a**ro'$d Mar-$tin. strat$.i$s9 *ra1ti1$s and *oli1i$s that h$l* to a1hi$'$ th$
1om*an, busin$ss and mar-$tin. obB$1ti'$s.
Dutie& "%d Re&+o%&ibi#itie&
2$'$lo* Mar-$tin. Strat$.i$s.
5$1omm$nd mar-$tin. strat$.i$s
Ma-$ *oli1i$s and *ra1ti1$s that $nhan1$ 1ustom$r 1ommitm$nt.
)ustom$r moti'ation.
+1hi$'$m$nt of or.anization .oals.
2$'$lo* solid mar-$tin. *lan for *rodu1ts.
/or- 6ith th$ in'ol'$m$nt of all n$1$ssar, m$dia to *romot$ *rodu1t
Aob )5"!")te!i&ti)&

)r$at$ solutions of 1om*l$: busin$ss *robl$ms.
Should ha'$ $:*$ri$n1$ in Mar-$tin..
Oui1-l, ada*t to diff$r$nt 1ultur$s and busin$ss 1onditions.
+bl$ to handl$ hi.h str$ss situations su11$ssfull, and to 1onstantl, 6or- und$r *r$ssur$ in a
1om*l$: and '$r, 1om*$titi'$ busin$ss $n'ironm$nt.
PRODUCTION MANAGER
+ *rodu1tion mana.$r mainl, .uid$s th$ *lannin.9 s1h$dulin.9 bud.$t mana.in.9
1oordination and mana.$m$nt of industrial *ro1$ss. Th$, also $nsur$ that th$ *rodu1tion
is in a.r$$m$nt 6ith th$ .uild9 saf$t, and union r$.ulations.
5ol$s and 5$s*onsibiliti$s
/at1h o'$r th$ *rodu1tion *ro1$ss and 1omin. u* 6ith a *rodu1tion s1h$dul$.
19
Busin$ss %lan &f Mar'$lous Br$ad
S-$t1h out a tim$s1al$ for th$ 6or-.
5$1o.nizin. trainin. n$$d.
Ma-in. sur$ th$ *rodu1tion is 1ost $ff$1ti'$.
5$s*onsibl$ for th$ maint$nan1$ and s$l$1tion of th$ $qui*m$nt.
Su*$r'is$ th$ *rodu1tion *ro1$ss$s and r$.ulat$ s1h$dul$s as *$r r$quir$m$nt.
4'aluatin. th$ *$rforman1$ of *$o*l$ 6or-in. und$r th$m.
K$$*in. th$ t$am moti'at$d.
Fi.urin. out th$ $stimat$ mat$rial and human r$sour1$s that 6ill b$ n$$d$d.
7m*l$m$ntin. th$ or.anizations .oals and *oli1i$s alon. 6ith th$ mana.$rs.
S$ttin. h$alth, and saf$ .uid$lin$s and ma-in. sur$ th$, ar$ follo6$d
strin.$ntl,.
Th$, ma-$ sur$ that th$ s$r'i1$s and .oods ar$ mad$ $ffi1i$ntl, and th$, also
$nsur$ that th$ quantit,9 qualit, and *ri1$ ar$ ri.ht.
4nsur$s 1osts = s$ts u* qualit, standards.
But finall,9 th$, s$$ to it th$ 1ustom$rs ar$ satisfi$d and .oods ar$ *rodu1$d
on tim$.
23
Busin$ss %lan &f Mar'$lous Br$ad
B0 MAR3ETING PLAN
B4/0 PRODUCT
&ur basi1 *rodu1t is fla'or$d br$ad 6ith t6o fla'orsE
Dut1ra1-$r br$ad
+lmond br$ad
&ur *rodu1t 6ill b$ a'ailabl$ in th$ siz$ of m$dium<siz$d br$ad ha'in. 12 sli1$s in a *a1-.
CORE PRODUCT:
&ur 1or$ *rodu1t is br$ad. 7ts 1or$ attribut$ is to fulfill th$ n$$d of hun.$r. %$o*l$ us$
br$ad to satisf, th$ir hun.$r.
BRAND:
LMar'$l Br$adM 6ill b$ th$ brand nam$ of this fla'or$d br$ad.
LOGO:
LOGO: FEATURES
7t is a'ailabl$ in t6o distin1ti'$ and d$li1ious fla'ors.
7t has hi.h fib$r 1ont$nt9 $nri1h$d in 1arboh,drat$s. +lso 1ontains B<'itamins9
min$rals and a littl$ *rot$in and fat. Som$ add$d nutri$nts ar$ << )al1ium9 B
'itamin<foliat$ andiron.
21

MARVELOUS

Busin$ss %lan &f Mar'$lous Br$ad
Oualit,E Th$ brand assur$s su*$rior qualit, and tast$. 7t is a h$alth, di$t for $'$r,on$
St,l$ and 2$si.nE
/$ d$si.n our *rodu1t a11ordin. to th$ d$mand of -ids and 1hildr$n. 7ts
*a1-a.in. is mad$ of L*ol, ba.sM as this *a1-a.in. is l$ast $:*$nsi'$.
POSITIONING STRATEGY:
Mor$ for mor$ is our *ositionin. strat$., 6h$r$ 6$ ar$ off$rin. mor$ b$n$fits for mor$
*ri1$s
%ositionin. Stat$m$nt@Slo.anE
I%t!odu)to! +o&itio%i%' &t"teme%t:
NO MORE BORING BREAKFASTS!
St"teme%t to be u&ed ",te!9"!d&:
BREAKFAST IS FUN!
B420 PRICING
%ri1$ has b$$n a maBor fa1tor9 aff$1tin. th$ bu,$rFs 1hoi1$. %ri1$ is th$ onl, $l$m$nt in
th$ mar-$tin. mi: that *rodu1$s r$'$nu$s. Th$r$for$9 6$ 6ill s$t *ri1$s for
our *rodu1t b, ta-in. into a11ount all int$rnal fa1tors in1ludin. mar-$tin. obB$1ti'$s9
mar-$tin. mi: strat$.,9 1osts $t1 and $:t$rnal fa1tors in1ludin. natur$ of th$
mar-$t and d$mand9 1om*$tition and som$ oth$r $n'ironm$ntal fa1tors li-$
$1onom,9 .o'$rnm$nt $t1. Th$ br$ad industr, in %a-istan is not mu1h 1om*$titi'$. +nd
as 6$ ar$ off$rin. a diff$r$ntiat$d *rodu1t that is not 1urr$ntl, *r$s$nt in th$ mar-$t so
6$ s$t our *ri1$s a littl$ hi.h$r ado*tin. LMar-$t S-immin. Strat$.,M. Th$ *ri1$ 6hi1h
6$ ha'$ s$l$1t$d for our standard *a1- br$ad is5s."3@ A a mar- u*9 so it 6ill r$a1h to 5s.
3@<
B460 PLACE
)urr$ntl,9 6$ ar$ onl, .oin. to b$ introdu1in. this *rodu1t in th$ maBor 1it,
of %a-istanE
L"5o!e
+nd aft$r 6ards 6$ also tar.$t th$ oth$r maBor 1iti$s li-$ 7slamabad9 Kara1hi Multan $t1.
Th$ for$most r$ason for this is that th$s$ ar$ th$ most mod$rn 1iti$s in th$ 1ountr,9 and
our 1onsum$rs ar$ thos$ $du1at$d h$alth 1ons1ious *$o*l$ 6ho ar$ also a6ar$ of th$
nutritional 'alu$ of th$ food th$, $at. Th$s$ mar-$ts 6ill also b$ abl$ to a1t as a t$st
mar-$t to s$$ 6h$th$r a1tuall, th$ *rodu1t b$1om$s *o*ular h$r$ or not. 7f th$ *rodu1t
22
Busin$ss %lan &f Mar'$lous Br$ad
do$snFt .ath$r familiarit, fast9 6$ 6ill limit ours$l'$s to th$s$ 1iti$s onl,9 oth$r6is$ 6$
6ill tr, to '$ntur$ in to l$ss $du1at$d and l$ss urban ar$as of th$ 1ountr, as 6$ll. &n1$
th$ *rodu1t is mor$ *o*ular and mor$ *$o*l$ ar$ r$ad, to bu, it9 6$ 6ill b$ introdu1in. it
in oth$r 1iti$s as 6$ll.
B4<0 PROMOTION
P!omotio% t5!ou'5 +!odu)t #i,e ))#e:
I%t!odu)tio%:
&ur *rodu1t is a n$6 and diff$r$ntiat$d *rodu1t 6hi1h 6$ ar$ .oin. to laun1h in mar-$t.
+s our *rodu1t is mad$ u* of su*$rior qualit, 6ith add$d fla'ors9 in addition it has a
qualit, *a1-a.in.9 so its 1ost of *rodu1tion is mor$ than oth$r brand$d br$ads lo1all,
a'ailabl$ in mar-$t. 7ntrodu1tion of th$ *rodu1t in mar-$t also r$quir$s $:t$nsi'$
*romotion to mar- its diff$r$ntiat$d *r$s$n1$ in mar-$t. So 6$ n$$d to 1har.$ handsom$
*ri1$ for our *rodu1t in initial *has$9 6hi1h 6ill also su**ort its hi.h bud.$t *romotional
a1ti'iti$s.
G!o9t5:
/h$n our *rodu1t 6ill b$ a11$*t$d b, th$ tar.$t audi$n1$ and it 6ill b$ in .ro6th sta.$
6$ 6ill in1r$as$ sal$s *romotion and *ubli1 r$lations a1ti'iti$s9 6$ 6ill also $:t$nd our
distribution n$t6or- to oth$r 1iti$s of %a-istanP th$r$ 6ill b$ a r$du1tion in *ri1$ du$ to
th$ mass *rodu1tion 6hi1h 6ill d$1r$as$ *$r unit 1ost and our initial in'$stm$nt in
*rodu1t and *romotion 1an b$ r$1o'$r$d
M"tu!it:
7n maturit, sta.$ 6$ 6ill tr, to .ain as mu1h *rofit as 6$ 1an throu.h our *rodu1t. 0$ss<
a..r$ssi'$ but 1onsist$nt *romotion 6ill b$ 1arri$d out 6ith sal$s *romotion mainl,.
%ri1$ of th$ *rodu1t 6ill also b$ r$du1$d b$1aus$ 6$ 6ill 1ut do6n our ad'$rtisin.
$:*$nditur$.
De)#i%e: 8Re de*e#o+me%t0
/$ 6ill laun1h n$6 mor$ fla'ors = 'ariants of our *rodu1t Bust b$for$ d$1lin$ *has$ to
a'oid it and 6$ 6ill start 6hol$ n$6 and diff$r$nt -ind of *romotional a1ti'iti$s to r$<
*osition our *rodu1t in mar-$t. &n1$ a.ain hi.h bud.$t 6ould b$ allo1at$d to *romotion.

2(
Busin$ss %lan &f Mar'$lous Br$ad
C0 ASSESSMENT OF RIS3
Th$r$ ar$ man, 1om*$titors in br$ad industr,9 6hi1h ar$ also thr$at for our
1om*an,.
7n %a-istan $1onomi1 and *oliti1al situation is th$ bi..$st thr$at for $'$r,
industr,.
Th$r$ ar$ lar.$ 1om*ani$s 6ho ha'$ brand lo,al 1ustom$rs *ro'idin. th$ mar-$t
6ith not $:a1tl, similar but mil-, and oth$r br$ads. 7t is a diffi1ult to s6it1hin.
brand lo,al 1onsum$rs to a small$r and n$6$r 1om*an,.
Th$r$ is o*$n mar-$t $'$r,6h$r$ m$ans an, n$6 1om*an, or $:istin. on$s 1an
start th$ sam$ *rodu1tion that ma, ha'$ mor$ $:*$ri$n1$ or mor$ qualifi$d staff.
WEA3NESSES OF BUSINESS
7t 1an b$ ris-s to our busin$ssE
H$alth 1ons1ious so1i$t,
H$alth ris-
+tmos*h$r$ >2ull?
2!
Busin$ss %lan &f Mar'$lous Br$ad
0a1- of moti'ational $m*lo,$$s
)om*a1t 0o1ations
D0 FINANCIAL PLAN
D4/0 STATEMENT OF COST OF GOODS SOLD
M"!*e#ou& B!e"d
P!oEe)ted Co&t o, 'ood& &o#d
A& o, e"! e%ded 6/ De)> 2F/2
2F/2 2F/6
Me!)5"%di&e i%*e%to! o+e%i%' Q 2"9333
AddE %ur1has$s 2198"9333 !"93339333
2/>CB=>FFF <=>F2=>FFF
AddE /a.$s "39333 82"9333
5$nt $:*$ns$ (#39333 (9#9333
4l$1tri1it, 1har.$s 9#39333 193"#9333
%a1-a.in. $:*$ns$ "339333 ""39333
Tra'$llin. $:*$ns$s 239333 29"939333 229333 298!99333
Co&t o, 'ood& "*"i#"b#e ,o! &"#e 2!9!#"9333 !98!9333
Le&&: M$r1handis$ in'$ntor, 1losin. 2"9333 (39333
Co&t o, 'ood& &o#d 2<><<F>FFF <B>DF<>FFF




E1PLANATIONE
2"
Busin$ss %lan &f Mar'$lous Br$ad
)urr$ntl, 6$ ar$ *rodu1in. 29"33 units of br$ad in a ,$ar and th$ 1ost of *rodu1tion is
5s. 2!9!!39333. +s it is sho6n in this *roB$1t$d stat$m$nt that 6$ 6ill d$finit$l, r$quir$
mor$ 1a*ital for in1r$asin. *rodu1tion.
2ir$1t $:*$ns$s ma, in1lud$ th$ 6a.$s .i'$n to th$ labors that ar$ o*$ratin. ma1hin$s9
r$nt that 6ill b$ a'ailabl$ at 5s. (39333 *.m.9 $l$1tri1it, 1har.$s9 *a1-a.in. $:*$ns$9
tra'$llin. $:*$ns$s that 6ill b$ outsour1$.
Th$ numb$r of 6or-$rs in our fa1tor, is 13 and th$, 6or- 2" da,s in a month and *$r
da, 6a.$ of a 6or-$r is 5s. 2"3. Th$r$for$ annual $:*$ns$ of 6a.$s is "39333 in 2312.
D420 INCOME STATEMENT:
M"!*e#ou& B!e"d
P!oEe)ted I%)ome &t"teme%t
A& o, e"! e%ded De) 6/> 2F/2
2F/2 2F/6
Sal$s 299(289333 "9!8!9833
0$ssE )ost of .oods sold 2!9!!39333 !993!9133
G!o&& P!o,it <>CCC>FFF D>=CF>CFF
0$ssE S$llin. administrati'$ $:*$ns$s
Salari$s (9#33933
3
(99#3933
3

2$*r$1iationE %lant and ma1hin$r, !!39333 !8!9333
&ffi1$ $:*$ns$ #39333 !91339333 ##9333 !9"139333
7n1om$ b$for$ ta:$s BCC>FFF =>FBF>CFF

E1PLANATION:
+s 6$ d$s1rib$ that 1urr$ntl, 6$ ar$ *rodu1in. 29"33 units of br$ad in a ,$ar and total
1ost is 5s. 2!9!!39333. +s 6$ 6ill in1r$as$ *rodu1tion9 total 1ost 6ill b$ 5s. !993!9133
in th$ ,$ar231(. B, d$du1tin. o'$rall 1ost from sal$s 6$ .$t .ross *rofit. 7n *roB$1t$d
stat$m$nt .ross *rofit in1r$as$ from <>CCC>FFF to D>=CF>CFF in 231( b$1aus$ 6h$n 6$
6ill in1r$as$ *rodu1tion 6$ 6ould ta-$ ad'anta.$ of $1onomi$s of s1al$.
2#
Busin$ss %lan &f Mar'$lous Br$ad
D460 BALANCE SHEET
M"!*e#ou& B!e"d
B"#"%)e S5eet
A& o% De)> 6/
2F/2 2F/6
A&&et&
)ash !93319"33 89#3(91"3
Sto1- 2"9333 (39333
Furnitur$ and Fi:tur$ 2339333 2239333
0$ssE 2$*r$1iation >139333? 1939333 >119333? 2399333
%lant and Ma1hin$r, 93319"33 9319#"3
0$ssE 2$*r$1iation >!(39333? #9"19"33 >!(9333? 92289#"3
Tot"# A&&et& /F>BCC>FFF /@>FBF>CFF

Li"bi#itie& G O9%e! EHuit
)a*ital 1393339333 1193339333
D$t %rofit 889333 "9339833
Tot"# #i"bi#itie& "%d o9%e!I& eHuit /F>BCC>FFF /@>FBF>CFF

&ur ma1hin$r, in1lud$s dou.h mould$r9 s*iral mi:$r9 1omm$r1ial r$fri.$rator and
1ontra, o'$n. Th$ir total 1ostin. is 5s. "!19"33. /hil$ 1ostin. of *lant is 5s. #9!#39333.
+ft$r th$ d$mand is .$n$rat$d in th$ mar-$t throu.h our initial $fforts and 1on1$rnsP
additional finan1$ 6ill b$ r$quir$d to $:*and our *rodu1tion. /$ 6ill also $:*and our
busin$ss in 1omin. ,$ars for this *ur*os$ additional ma1hin$r, 6ould b$ r$quir$d and
this 6ill also in1r$as$ th$ r$quir$m$nt of human r$sour1$ and oth$r 1osts. I$hi1l$s ha'$
not sho6n in th$ balan1$ sh$$t b$1aus$ 6$ ha'$ hir$d th$ '$hi1l$s on r$nt. D$t *rofit is
1al1ulat$d throu.h th$ *r$*aration of 7n1om$ stat$m$nt.
2
Busin$ss %lan &f Mar'$lous Br$ad
/F0 REFERENCES
htt*E@@666.$ho6.1om@6a,Q"#81"2Qsmall<busin$ss<in'$ntor,<m$thods.html
htt*E@@mimst1.6$t*aint.1om@*a.$@&*$rationA%lanC2FBa-$r,
htt*E@@666.lahor$snob.1om@ba-$ri$sQlahor$.htm
htt*E@@666.smallbusin$ssnot$s.1om@mana.in.<,our<busin$ss@sam*l$<*artn$rshi*<
a.r$$m$nt.html
htt*E@@666.msla6,$r.1om@busin$sr.htm
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