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1. INTRODUCTION
Murree Brewery is the maker of Pakistan's premier beer brand, Murree Beer and
nonalcoholic beverages. Its products are only legally available in Pakistan owing to a prohibition
on the exportation of alcohol from Pakistan. he brewery has two manufacturing units located in
!awalpindi and "attar #$orth%&est 'rontier Province(.
he Murree Brewery produces a wide variety of Beer's, )i*uor's and non%alcoholic products.
heir Premium products include Murree's Millennium Beer, Murree's +lassic Beer, )ite ,xport
Pills, ,ight and welve years old -ingle Malt &hiskies, .intage with a blend of a -cotch /rain
&hisky, -ilver op /in, Bolskaya .odka and 0octor's Brandy.
1Murree Brewery, an I-2 34553 +ertified +ompany6
Murree Brewery was established in 3785 in response to the ever increasing demand for beer
by the personnel of the British !a9, and is currently the oldest continuing enterprise in Pakistan.
he Murree Brewery at /hora/alli was among the first modern beer breweries established in
:sia. he virtues of beer brewed from barley malt ; hops as a light alcoholic beverage were not
lost on the local population who rapidly became avid consumers. By the turn of the <5 century,
the name =Murree= was famous for its beer in keg and bottle in the bars, beer halls and army
messes of British India. Murree Beer was first awarded a medal for product excellence at the
Philadelphia ,xhibition in 37>8, followed by numerous awards over the past 3?5 years
oday Murree Brewery has expanded its hori@ons beyond Pakistan with agreements finali@ed
with breweries in the +@ech !epublic. In the near future their beer will be available to customers
first in the AB and -candinavia and subse*uently in the rest of ,urope.
&ith the new brewing deals in place and supply assured, Murree Brewery is now looking for
potential distributors for our high%*uality beers throughout ,urope and the rest of the world.
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1.1 HISTORY
he Brewery was managed by the family of /eneral !eginald 0yer. In the 3775s the
company established a further brewery in !awalpindi and a distillery in Cuetta.
0ue to scarcity of water in Murree in the 3D<5s, brewing was mostly transferred to
!awalpindi but malting continued at /hora/ali until the 3D45s, when this property was sold.
his brewery, built in the /othic style of architecture, was burnt during the partition riots of
3D4>E47, while the brewery in Cuetta was destroyed in the 3DF? Balochistan earth*uake.
In the 3D85s, oak casks were imported from $orth :merica, :ustralia and -pain and the
underground cellars now hold over half a million litres of malt whisky for varying periods of
maturation up to 3< years. Murree brewery produces a generally excellent world class single
malt whisky.
$ew beer canning and modern bottle filling facility were installed in the 3DD5s, imported
from /ermany. In <553, the brewery had been temporarily closed for producing too much
polluting waste. :uthorities slapped the environmental protection order on the Murree Brewery
in !awalpindi, Islamabad's twin city.
G4H
1.2 RECENT GROWTH
In 3D>>, the Murree Brewery suffered a significant setback when Iulfikar :li Bhutto
imposed a total prohibition in Pakistan, to appease Islamic elements of the electorate.
-ubse*uently the government of /eneral Iia%ul%"a* amended this law, re*uiring anyone
wishing to consume alcohol to present credentials demonstrating that they were non%Muslim.
he small +hristian, "indu and Parsi communities were not large enough to support the
enterprise, and production had to be scaled back.
"owever, gradual relaxation of the prohibition laws has allowed Murree to introduce
variations of Murree beer, vodka, gin and whisky. oday, all Murree products are readily
available in legal li*uor shops that operate openly in Barachi in places like Iam@ama and
0efence. It is also available in the interior of -indh. :lthough the consumption of alcohol in
public is still nominally banned, it is becoming increasingly available in clubs and high%class
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restaurants. Murree Beer was initially being produced in :ustria for ,uropean markets and was
available in various Pakistani and Indian restaurants, an enterprise which has since ceased since
<554. he current +,2, IsphanyarBhandara has announced plans to pursue co%brewing with
'osters, but this is still in development.
he Murree Brewery is one of the oldest public companies of the sub%continent. heir
share were traded on the +alcutta -tock ,xchange as early as 3D5<, and is now the oldest
continuing industrial enterprise of Pakistan and among the top <? performing public companies
by the Barachi -tock ,xchange. Murree's biggest competitor is the Cuetta 0istillery, and its
products have to increasingly vie with smuggled brands from the &est and India.
1.3 VISION & MISSION STATEMENTS
VISION STATEMENT
1o fulfill customer re*uirements ; expectations through CARE
MISSION STATEMENT
&e the people of Murree Brewery +o. make personal commitment to first understand our
customers re*uirement then to meet ; exceed their expectations, by performing the correct tasks
on time and every time throughJ
Continuous improvement
Alignment of our Mission ; goals
Responsibility and respect of our 9obs and each other
Educating one another
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1.4 PRODUCTS & SERVICES
Beers


No A!"o#o!$" Beers

C%r&o%'e( So)' Dr$*s

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+r,$'- M%!'s

2. PROB.EM
=&e went to -cotland to enlist their help in distilling our own whiskey, but they said it was
impossible because we needed special water *uality,= said the soft%spoken Bhandara, a member
of Pakistan's parliament. =But we decided to try, and concluded that this water business was
nonsense. 2ur whiskeys compares well with -cotch malts of e*ual age.= &ater is pumped up
from deep underground a*uifers and barley malt is imported from Britain because it is not grown
in Pakistan. he distilling process employed the traditional way of spreading malt on the floor of
a huge warehouse for processing, rather than using modern mechanical malting systems.
Murree brewery one of the best selling stocks in Pakistan, struggled to make the best use
of its work force. -ince the rise of issue of their products *uality they adapted various methods to
overcome and lead the *uality. In 3DK K , at last they planned to adapt the new and advanced way
of producing and ensuring best *uality. :s they introduced new machinery to meet the advanced
standards of *uality, they face another challenge. :fter properly ac*uiring the desired level of
automated machinery, they are making use of it but were held by a barrier of lack of knowledge
and group of work force due to which according to them their production is not carried at the top
level. o overcome the barrier and considering restructuring the best step for company they fired
some old ones from the work force and hired young workforce. -imilarly they adopted other
traditional methods to make their workforce learn and get used to working with the new
e*uipment.
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2.1 INTERVENTION
2.1.1 Intervention used by Murree Brewery
:ccording to analysis the intervention used by Murree brewery is human process
intervention. It is because new plant and machinery imported by Murree brewery. Anskilled
employees felt uncomfortable, because they donLt have practice how to operate. It was the root
cause that was affecting their productivity level. hrough "uman process intervention following
action had been performed in order to train the employeeLs thus increasing productivity level.
I. Co%"#$/0
&hat they did is that the manager involved with employees on a regular basis to help
them clarify the issues they are facing. )ike the technicalities how to operate a plant so that the
issues they had faced solved immediately. It done well that basically improved Murree brewery
employeeLs productivity level. It also helped managers gain perspective on their dilemmas and
transfer their learning into organi@ational results.
II. Co,se!$/01
In this stage they developed new behavioral skills that was important like focus on
training manuals how to perform their assigned duties and makes client understand how their
new behaviors will contribute to Murree brewery success.
III. Tr%$$/ %( (e2e!o34e'01
2rgani@ational development practitioner suggests these steps in order to increase
employeeLs productivity level. hese steps have been followed by Murree brewery change
managers at that time. 'ollowing is the precise details.
-Perform a need assessmentJ % hey have identified the work assessment like tasks duties and
assessment that employees will perform better after training.
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-Developed the objectives and design of training: % like to be able to perform practically better
than before e.g. more efficiently and effectively used the new plant.
-Deliver the training: - +oaching, counseling.
-Evaluate the training: % assess and 9udge employees reaction, behavior, learning and results
performed by them.
2.2 WHAT WENT WRONG5
Murree Brewery analy@ed the problem very carefully but somehow they failed to
implement the whole intervention successfully. he problem was that they were having difficulty
in operating the new e*uipment and machinery, and later on they also fired some of their
employees to make this thing right. In our opinion they should not have fired the old employees
because without providing any kind of training to their employees how can they fire them on the
basis of performance and even when there was no resistance from the employees to use the new
technology or e*uipment. :fter this they went for the new intervention which was the "uman
Process Intervention, in this intervention they focused on coaching, counseling and training of
employees, which they should have done before firing the old employees because now they can
face a resistance through the unions at different points, they have given them a sense of threat
which can lead them to a position where they feel insecure and the motivation will be low, may
be some of them will look for other 9ob in order to secure their future.
2.3 PROPOSED INTERVENTION
:fter analy@ing the whole situation we figured out the areas where they need some support
and improvements.
)ow motivation level
Anioni@ation
)ow Productivity level
"igh urnover rate
$ow what they need to do is try to work on these things, and in order to improve these areas
they need to go for 1"uman !esource Intervention6. he reason is they have done everything to
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improve their production level and *uality of the products but now the preferences have been
changed because now they facing all of the above mentioned problems and these are not in the
individuals or groups, you may find these problems in allo ver the organi@ation, because of the
some steps they took which were not re*uired or not appropriate. $ow the problem is in all over
the organi@ation and they need to handle it.
I. Ne6 I"e'$2e Po!$"$es
$ew Incentive or reward system should be introduced in order to increase the motivation
level of employees and ensure the unions that what we are doing is for their own good so that
they will not resist to any change in their organi@ation now.
II. T#e e(,"%'$o%! 7De2e!o34e' Tr%$$/s o) '#e H,4% Reso,r"e S'%))
he educational or developmental trainings should be given to the staff in order to have a
positive mind set of employees at workplace. hey should also offer certifications to senior
employees. hat will develop their learning and behavior. 'urthermore it will also help to
increase employee motivational level and reduce the criticism from union.
III. Per)or4%"e A33r%$s%!
$ew performance appraisal will help to find out either they intervention provides them
desired results. 'or this purpose F85 degree appraisal systems.
IV. C%reer P!%$/ %( De2e!o34e'
Proper path should be designed for employees so that they will take interest and feel less
insecure, which will decrease the turnover rate and help employees to grow and sustain their
career.
3. CONC.USION
It is true that Murree BreweryLs intervention was right and the production was also increased
but they still they could not get desired output. :fter installation of plant they also give training
to their employees and counseling but they failed to some extent to get re*uired results because
they could not properly implement it. Meanwhile they also fired some employees. hat
unprovoked remaining employee. hat affects pessimistically the overall spirit of employees. -o
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to cope with this situation human resource intervention is the best plan. hat will not only help to
boost employeesL moral but also leads to get desired productivity results from new plant.
1.INTRODUCTION .................................................................................................................... 1
1.1 History ............................................................................................................................... 2
1.2 Recent growt.................................................................................................................... 2
1.3 !ision " #ission $t%te&ents..............................................................................................3
1.4 'ro()cts " $er*ices........................................................................................................... 4
2.'RO+,-# ............................................................................................................................. 5
2.1 Inter*ention ........................................................................................................................ 6
2.1.1 Inter*ention )se( .y #)rree +rewery .........................................................................6
2.2 /%t /ent /rong0............................................................................................................ 7
2.3 'ro1ose( Inter*ention ....................................................................................................... 7
3.CONC,U$ION ......................................................................................................................... 8
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