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Check out our Brand New! Jewelry PhotographyQuick-eGuide that summarizesand shows you the step-by-step
process on how to photographjewelry. Lear how to photographjewelry in 10 easy steps.
As you may know by now, jewelry is very difficultto photographbecauseit reflects in many cases up to 99% of
the light is receives. It is very shiny, highly polished and above all this it may contain color stones or diamonds
that make the job even harder.
In many cases, photographinga piece of jewelry is like taking a picture of a mirror – you will see all kind
of items being reflected into the piece – the lights, the camera, yourself, the table etc. Also if you try to use
your new digital camera to do the job, two major things may happen. If you use a flash, you will either wash
out the item (over illuminated) or it will be under illuminatedwith lots of dark areas and uneven lighting from
one side to the other.
The solution to Jewelryphotographyis the use of an enclosedlighting system. The reasons are many. The
enclosedsystem wraps even and balancedlight around the entire product you’re photographing. The advantages
include an even distributionof light, consistent natural lighting, eliminationof glare, and illuminationof hard to
reach spots.
Tips for PhotographingJewelry:
1. Use a closed photographysetup with soft wrap-around continuouslighting
2. Performa custom white balanceaccordingto the light you are using
3. Be sure you have set your camera to manual mode
4. If you are going to photographrings or bands, set your maximumaperture to the highest f/stop in order
to get the maximumdepth of field.
5. Turn off the flash on your camera, and if you can, connect the camera to the wall using a power
adapter. This will ensure that you not run out of batteriesduring the shooting session.
Therefore, understandingthe nature of jewelry and obtaining the right tools for photographingit is essentialfor
producinghigh quality jewelry photographs. In our opinion, here are the six most importantelements in jewelry
photography:
Remember: all of our photography lighting systems contain continuous fluorescent lighting in at least the
bottom/platform, right and left panels of the box. Other lighting systems, like the MK "The Box"™ also contain
light on the back, top and doors. Other features include LED lighting, rotating platforms, halogen lighting and
more .
2. Diffused Lighting
When illuminating jewelry, you have to make sure never to expose it to light directly, as direct light will be
reflected on the jewelry, and will create hot spots and shadows. What you need to do is expose jewelry
through diffused lighting, which is light that has passed through some sort of light diffuser.
The diffuser evenly spreads the light, and eliminate all hot-spots , shadows and reflections. Remember, that all
of our photography lighting systems already include natural daylight that is exposed through the boxes ’
thermoplastic housing that acts as light diffusers. View examples of photos with and without diffused light
3. White Balance
A key element of successful product photography is white balance. You need to be able to program the white
balance setting on your camera. Although many cameras will come with pre-program options or presets you
need at least one custom white balance option. This means that the camera can "read" and self-adjust itself to
be able to take pictures under many light conditions. This feature is very important.
If your camera cannot perform this custom adjustment, it’s very likely that you’ll end up with badly colored
product pictures , especially if you are trying to take pictures of products against a white background. You’ll
likely end up with all kinds of color variations: yellow, blue, magenta , green etc .
Do not misunderstand the white balance feature to mean that the background is going to be always white.
White balance means that the camera needs to adjust itself to the ambience light you are using, to give you
accurate and true colors of the items being photograph.
Want to learn more? View our tutorial on Setting the Custom White Balance (Step # 9)
The second thing we need to do is to focus the lens to get an image as clear as possible. Most digital cameras
have an auto-focus option which can be used, please select this.
Want to learn more? View our tutorial on Setting the aperture (Step # 6)
To illustrate the idea that silver, white gold & platinum jewelry mirrors its surroundings, we have placed a
silver ring in three different photographing environments, and have showed you the result of each of them.
Please view the following images, and read the text along each photograph. After the photographs, you will
find tips on how to photograph silver .
For this tutorial, we have used the MK Photo-eBox™ lighting system & a Canon S5 IS
Note: Photos have had the brightness & contrast adjusted - then cropped . Nothing else
Photo 1 Photo2
Silver appears "Too White" Silver appears natural
Click image to enlarge Click image to enlarge
In this photo, we can see that the silver looks too white, as it In this photo we can see that the silver looks much more
reflects the lit surface of the Photo -eBox. There is nothing you natural, as it reflects the metallic background it is against. By
can do to avoid this ; as silver will simply reflect everything using this metallic surface, we can make the ring reflect metal ,
surrounding it. The ring looks unnatural, although the and thus appear metallic and natural . Also note that the purple
background is fully white. stone looks more real.
Photo3
The silver ring looks more natural
In this photo we have used a black background. If you take a look at the silver ring, you can see that it reflects
part of the black background and also parts of the white walls of the Photo-eBox. Once you have understood
that silver acts just like a mirror you can understand that when photographing jewelry, its surroundings will
directly affect how the image will appear. View tips
Tips and suggestions for photographing silver, white gold & platinum jewelry:
Try not use a white background when photographing silver jewelry: In order to get a photograph that
presents silver in a much more natural and real way, you want to avoid a white background; as white
will only make the silver look white, dull and unnatural . View silver rings in completely black
backgrounds.
Use dark or metallic-like backgrounds: When using a dark or metallic -like background, you are
allowing the silver , white gold or platinum jewelry to reflect a more natural color; because you are
reflecting it against backgrounds that create a contrast between the white walls of the photography
lighting system and the surface it is against . This contrast, lets the jewelry appear natural in color while
creating a three-dimensional look . View a metallic background
Photograph silver jewelry inside a photography lighting system or light box: In order to provide the
correct lighting and reflections in silver jewelry photographs, you need to have a diffused lighting
source inside a closed environment . Such as the walls enclosed inside the Photo-eBox lighting system.
Learn about diffused wrap-around natural lighting and why you need it.
Don't expect reflection-free photographs: When it comes to the facts of nature, don't expect the
impossible. You have to completely understand the nature and fact that silver , white gold and platinum
high -polish jewelry will always act as mirrors , and will always reflect its surroundings.
Don't expect your photos to be completely reflection-free , as there is nothing you can do about this
(unless you use an editing software). In some photos you will see the reflection of the camera lens, or
other surroundings. It is impossible to completely avoid them. (In photo 1 & 2 above, you can see the
reflection of our camera to the right of the purple stone - it's the black spot you see). To avoid the
camera' s reflection (as in photo 3) we move the ring, so that the purple stone would be directly in
front of the camera lens, and thus avoiding it's reflection in the silver of the ring.
The first thing you need to understand about reflections and shadows is how they are produced and why they
appear or exist. Though it may seem obvious, shadows are created when an object is exposed to direct lighting
(which can come from light in a room, the sun, or through the use of a regular lamp); while reflections are
created in any object that is composed of reflective materials such as metals or glass.
What you need to do, is to avoid this direct light that creates shadows, and avoid those surroundings that
create reflections in your jewelry. Please read the following steps on how to avoid shadows and reflections in
your jewelry or view example photo.
Note: Photos have had the brightness & contrast adjusted, then cropped. Nothing else
This photograph shows no shadows and reflections because it was photographed inside a Photo -eBox ™ lighting system that
contains wrap-around natural daylight . The natural daylight that is exposed through the sides, back and bottom of the Photo -
eBox , avoids all the shadows and reflections in the ring. The lit bottom allows the background to be completely white, and
make the ring to appear to be "floating".
xis photo was photographed outside of the Photo -eBox ™ on a white plastic surface, with the light in the room. You can see
that regular light will create shadows on the ring, while the fact that the ring is in the outside allows the surroundings to
reflect on the ring. The arrow pointing to show reflections on the ring shows the reflections of the walls or ceiling from the
room, which as you can see add an unprofessional look to the ring's photo, and do not show the true colors of the ring.
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Positioning your jewelry correctly is essential for getting a professional jewelry photograph . When shooting
photographs, you have to remember that you want to get the best shot possible of your jewelry, as it is your
photographs the ones that your customers will look at and judge, rather than your actual jewelry. Thus , taking
photos from the correct angles and perspectives is the key to successful shots. View Jewelry Accessory Kits
available
In the next few photographs we'll show you various accessories that you may use:
The pyramid ring stands is used for holding The set of two watch stands may be used for watches as well
rings at a 45 degree angle. They come in black (pictured ), white, as bracelets.
and transparent. Learn to use
The pendant stand may be used for photographing bracelets, The earring stand is similar to the pendant stand, but it is
pendants and other jewelry pieces that you would like to angles at a different degree . It contains two small holes for
photograph while having the natural pull of gravity. placing a set of earrings. Also gives you the natural gravity
pull .
Want something to hold your jewelry, that doesn 't appear in your photograph?
The accessory you need is " Positioning holding wax". This specially manufactured wax allows you to position your
jewelry in an upright vertical position or at various angles. The wax is hard and resistant, yet flexible enough
for you to handle it and mold it to your needs.
Note: The rings were photographed inside the MK Photo-eBox™ and Gem-ebox™ with a Canon Powershot A650
IS. Photos have had the brightness & contrast adjusted - then cropped , nothing else.
Step 1 Step 2
Click image to enlarge Click image to enlarge
New advances in technology have created a unique opportunity for the jewelry business. A scientific
breakthrough in light emitting diodes (LED) has produced lighting that matches the full spectrum of the sun. As
a result, retailers can now display their jewelry with maximum radiant potential.
This photo was photographed inside a Photo -eBox Plus™ and the Mini-Lite 350- 2 LED light.
Utilizing the new LED technology, MK Digital has crafted the SparkleLite™ product line. With MK SparkleLite
lighting your customers will be amazed at the fire and brilliance of your diamonds and gems. Using specially
calibrated and color corrected super white LEDs, your jewelry has the ability to out-sparkle the competition.
While super white LEDs are great, SparkleLite products offer an additional design advantage. By placing the
LEDs on a precise angle, the effect creates multiple points of light, which brings out even more surface sparkle .
When illuminating your jewelry with LED light it is important to only use the right amount of light, not too
much and not too little. Most LED natural daylight products will not allow you to control the intensity of the
light with a dimmable switch , but in this example we have used the Mini-Lite 350-2 , that does contain a
dimmer switch and allows you to control the light.
This photo has been exposed to too much LED lighting, This photo has not been exposed to any LED lighting. As
which make the ring appear too shiny. you can see in the blue stone, there are no "sparkles"
This is how we shot the photograph. Inside a Photo-ebox Plus™ and a Canon S5 IS
The gooseneck that you see on the photo on the right, is the Mini-lite 350-2
Halogenlighting provides a warm light environmentthat provides the optimum viewing and photographing
condition for rubies, pearls, opals, emeralds, amethysts. If fluorescentlighting is used, there will be a shift in
the color of your gem stones and precious stones which might not allow you to appreciatethem in their natural
colors and characteristics.
Note: Please test your jewelry with both fluorescentand halogenlighting, as differentgem stones and precious
stones will act differentlyto both types of lights. While we do recommendhalogenlighting to the previously
mentionedtypes of stones, we encourage you to test both types of light. Please remember that when
photographingwith halogenlighting, you need to adjust the white balanceof your camera. Learn how
The following are photos to show you the difference between using fluorescentlighting and using halogen
lighting for illuminatinga red colored stone in a ring
Thisis a photo with fluorescent Thisis a photo with halogenlighting. You Thisis a a photo with halogenlighting, but
lighting. You can see that the can now see the stone's red color. Yet, the after our camera's whitebalancewad
red stonelooksverydark and rest of the ring and photo look yellow, correctlyadjusted. Nowthe photo DOES
is improperlyshown. It does which makeit a bad photograph. presentthe ring in it's true and natural
not show the stone's true color.
colorsand qualities.
Note: All photos are completelyunedited in any way, they have only been cropped. Photos were photographed
inside an MK Photo-eBox II™ with a Canon S5 IS. View current camera models
Have you ever seen and wonderedhow those fancy jewelry photos on magazineads are photographed? -
Well, here's one artistic effect that's you can easily achieve.
Most jewelry photographsthat are used for catalogs, online stores, eBay, or other forms of marketing, don't
really look too fancy - but they should. Because when it comes to having that cover or front page photo, or
photos that will make a sale, you want to make your jewelry look very special.
A popular product photographyeffect, is the use of a product's reflectionon the surface that it is being
photographed. This is a techniqueregularly used for photographinga very special and unique item, as it has as
a purpose to make the product stand out and look "twice" as nice (the reflection).
Here's a photo of what we are talkingabout. Then's we'll show you how to take it.
Please Note: You can add your own backgroundswhen photographingwatches in order to create uniquely
artistic photographs.
3. Place a white backgroundinside your photographylighting system (If it doesn't already contain one).
Preferablyuse a white acrylic (or somethingelse that is white) in the bottom & back of your
photographylighting system or light box.
4. Place your item inside your closed photographylighting system or light box.
5. Choose your desired shutter speed in your digital camera. The shutter speed is usually a fraction that
appearsin your camera screen (like 1/100 or 1/250), when using manual mode. By changingthe shutter
speed of your camera you are able to make your photos darker or brighter. Play around with the shutter
speed and figure out the which shutter speed provides you with the best photo - one that is not too
dark, and not too light. Learn more (View step #4.3)
6. Edit your photo's brightnessand contrast. This will ensure that your background, which might still be
slightly gray (rather than full white) turns into a perfectly white background. By just adding a little bit
of brightnessand contrast to your photo, you'll be able to achieve this. Learn more (View step #4.6) .
For full informationon how to achieve better product photos, read our PhotographyStartup Guide
We have found out after testing variousblack backgroundmaterials that the best material to use in order to
achieve a true black backgroundis a piece of black velvet (textile).
Mini-Lite 350-2
Accessories used:
Box of Holding Wax Black and white Acrylics
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