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ela!ed
"orma! !i!le slide #$% views Like
&'()US*+( U('LE,E L'-'*E) PP* .$. views Like
Be/aviour !owards produ0!s o1 /indus!an unilever l!d 2/ul3 45% views
Like
&ul #5$$ views Like
&UL Presen!a!ion .#41 views Like
&ul 1$$# views Like
&ul #67 views Like
&'ndus!an Unilever Pro8e0!2"inal3 %54.9 views Like
& U L 1556% views Like
17##4#$% in!egra!ed:marke!ing:0ommuni0a!ion:o1:lu; 54%5 views Like
"inal do0)E-+() "<E=+S*'(G <" &UL 41$ views Like
Pro8e0! on /ul 21inal3 157#% views Like
-anaging /indus!an unilever s!ra!egi0all> solved 0ase s!ud> 45.% views
Like
&ul 565#7 views Like
&indus!an Unilever Limi!ed #4#. views Like
&l l 1%.6 views Like
&indus!an unilever l!d? 1#%44 views Like
"m0gpp! 11$9$7$4.#4.:p/papp$1 444 views Like
&ul 4457 views Like
Brands <1 &ul 1$%74 views Like
Presen!a!ion on /ul2v s g3 1$56 views Like
Pro8e0! /ul 474 views Like
&indus!an Unilever Limi!ed 5699 views Like
4$754717 s!ra!egies:o1:/ul #..7 views Like
=ase s!ud> o1 li1ebuo> wi!/ /ul in!rodu0!ion #17 views Like
+nal>sing !/e 0ompe!i!or 1a0!or in &UL 5%67 views Like
&indus!an Unilever L!d? 5$. views Like
&ul # ps 4#.% views Like
Sur1 e;0el 51# views Like
4$5 pro8e0! 213 6%% views Like
&ul pro8e0! #$6. views Like
&ul b> abdul ga1oor??? 47# views Like
"inan0ial +nal>sis o1 &UL and G=PL 1#1$ views Like
"-=G indus!r> 17$1. views Like
Ga@al A 0/an0/al 5%1 views Like
&ul vs pAg 0ri!i0al evalua!ion? 9$6$ views Like
s/riram general insuran0e %19 views Like
&indus!an uniliver l!d pp! .954# views Like
S>nopsis on so0ial 0omplian0e 99. views Like
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Swot analysis of hul
by omgogna on Mar 16, 2013
1,807 views
1 comment
1D1 o1 1 0ommen!
Nidhi Jalan E s!uden! manager &i
'n0omple!e presen!a!ion??B/ere is !/e slide o1 !/rea!sFF and !/ere are some spelling errors
also in !/e presen!a!ion bu! god a!!emp!??+ll !/e bes!??G3
egards
(id/i 1 mon!/ ago

Subs0ribe !o 0ommen!s Pos! =ommen!
Swot analysis of hul Presentation Transcript
1? S-+LL +=*'<(S B'G )'""EE(=ES
5? PESE(*E) *< G: S&ELLH I&<SL+?PESE(*E) BHG: '*'I+ G<G(+?
.? &U()US*+( U('LE,E L'-'*E)*>pe publi0 0ompan> BSE G &UL ?"ounded
17..?&eadJuar!ers -umbai?ke> people /aris/ manwani 20/airman3E (i!in paran8e 2 =E< A
-)3?'ndus!r> 1as! moving 0onsumer goods?Produ0!s /ome A personal 0areE 1oods E wa!er
puri1ier?Emplo>ees over 94$$$ dire0! or indire0!?
#? PESE(*+*'<( "L<BBasi0 in!rodu0!ion=ompan>
pro1ileS*E(G*&S<PP<*U('*'ESB+I(ESSES
4? Basi0 '(*<)U=*'<(&UL is !/e marke! leader in 'ndian 0onsumerprodu0!?'n 5$$6
&UL was ra!ed as mos! respe0!ed 0ompan>in 'ndia 1or !/e pas! 54 >ear b> business world?'!
/as over .4 brands?'! /as !/e larges! number o1 brands in !/e mos!!rus!ed brand lis!s?*/e
0ompan> /as !/e dis!ribu!ion 0/annel o1 9?.million ou!le!s?
9? =<-P+(H P<"'LE"ormed in 17.. as Lever Bro!/ers l!d? 'n 1749 i! is renamedas
&'()US*+( LE,E L*)? */roug/ !/e merger wi!/&'()US*+( ,+(+SP+*' -"G?
=<? L*)? and U('*E) *+)ESL*)?Sales G s? 1.E61% 0rores-arke! 0api!ali@a!ionG
K9E99$ millionEJui!> s/areG 41?44L*/e 0ompan> was renamed in 5$$6 !o
&'()US*+(U('LE,E L*)=a!egor>G 5$ 0ompanies in /ome A personal 0are and
1oodA beverages?
6? S*E(G*&SA) and -arke! s!ra!eg>Larges! e;por!er o1 !/e 0oun!r>&UL is a par! o1
!/e Unilever groupE /en0e s!rongbrand eJui!> and name?S!rong dis!ribu!ion ne!work?-arke!
0api!ali@a!ion o1 s?11$#51?6920rores3Pro8e0! S&+I*':0rea!ing brand awareness in
ruralareas?Par! o1 =SE11i0ien! man powerG14$$$ emplo>eesE1#$$managers?
%? <PP<*U('*'ES*ap rural marke!s and in0rease pene!ra!ion in urbanareas-ergers and
a0Juisi!ions(ew brand segmen!sG medi0ines e!0?)iversi1i0a!ionE;pansion o1 /ori@on
ou!side +sia?
7? BE+I(ESSESS!i11 0ompe!i!ion wi!/ domes!i0 and in!erna!ionalbrands?'nabili!> !o
!rans1orm i!s s!ra!egies a! rig/! !ime?La0ked !/e abili!> !o 0all s/o!s and power pri0ing?&UL
is 0on!inuousl> loosing i!s marke! s/are due !opresen0e o1 o!/er s!rong "-=G brands?
Object 10

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