Attitude of people towards retention and switching: A study based on Qmobile Pakistan

Dear Respondent:
I am a student of Bachelors of Business Administration (BBA Hons) at The Department of
Management sciences, The Islamia University of Bahawalpur, Pakistan. I am conducting a
research on a project which is the part of my study titled Attitude of people towards retention
and switching: A study based on Qmobile Pakistan. The researcher requires your valuable
responses. I know that time is very valuable to you but please spare a few minutes to answer the
following questions.Your kind cooperation is highly appreciated.


Questionnaire
Personal Information
Please Tick Mark the appropriate one.
Gender Male Female

Age 15-20 years 20-25 years 25-30 Years
30-35 Years 35-40 years above 40 years

Income (Rs/month) below 15000 15000-25000 25000-35000
35000-45000 45000-55000 Above 50000

Education Matriculation Inter Bachelor
Master MS/M. Phil PHD

Status Student Employed Businessman
Unemployed Housewife




Please read the following statement and mark accordingly.
Customer loyalty
1=strongly agree, 2=Agree, 3=Neutral, 4=Disagree, 5=Strongly disagree




Word of Mouth
1=strongly agree, 2=Agree, 3=Neutral, 4=Disagree, 5=strongly disagree
1. I often mention this brand to others. 1 2 3 4 5
2. I talk to more people about this brand then I do about other
brands.
1 2 3 4 5
3. I seldom miss an opportunity to tell others about this brand. 1 2 3 4 5
4. When I tell others about this brand, I tend to talk about it in
detail.
1 2 3 4 5
5. Once I get talking about this brand, it is hard to stop. 1 2 3 4 5

High Price
1=strongly agree, 2=Agree, 3=Neutral, 4=Disagree, 5=strongly disagree
1. I consider the price of this brand is fair. 1 2 3 4 5
2. I consider the price of this brand is ethical. 1 2 3 4 5
3. I consider the price of this brand is acceptable. 1 2 3 4 5
4. I paid a justifyable price for this brand. 1 2 3 4 5

This brand would be my first choice. 1 2 3 4 5
I consider myself to be loyal to this brand. 1 2 3 4 5
I will not buy other brands if the same product is available at the
store
1 2 3 4 5
I recommend this brand to someone who seeks my advice. 1 2 3 4 5
I get good value for my money. 1 2 3 4 5
I say positive things about this brand to other people. 1 2 3 4 5
I am willing to pay premium price over competing products to be
able to purchase this brand again.
1 2 3 4 5
I consider this brand my first choice in the next few years. 1 2 3 4 5
Trust
1=strongly agree, 2=Agree, 3=Neutral, 4=Disagree, 5=strongly disagree
1. I trust on this brand. 1 2 3 4 5
2. I rely on this brand. 1 2 3 4 5
3. This is an honest brand. 1 2 3 4 5
4. This brand meets my expectations. 1 2 3 4 5
5. This brand is safe. 1 2 3 4 5

Customer satisfaction
1=strongly agree, 2=Agree, 3=Neutral, 4=Disagree, 5=strongly disagree
1. Overall I am satisfied with specific experience with the brand. 1 2 3 4 5
2. I am satisfied with my decision to purchase from this brand. 1 2 3 4 5

Corporate Reputation
1=strongly agree, 2=Agree, 3=Neutral, 4=Disagree, 5=strongly disagree
1. The brands of this company are considered as high quality
brands.
1 2 3 4 5
2. This company produces good quality brand. 1 2 3 4 5
3. The brands of this company provide consistent quality. 1 2 3 4 5
4. The brands of this company have a good reputation. 1 2 3 4 5

Switching Intention
1=strongly agree, 2=Agree, 3=Neutral, 4=Disagree, 5=strongly disagree
1. I intend to switch this brand. 1 2 3 4 5
2. Next time I shall need brand of any other company. 1 2 3 4 5
3. I would not continue to use this brand in the future. 1 2 3 4 5