TheWrittenFormula Final

Copyright 2012 Teamworx Productions | All Rights Reserved Page 2
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Every effort has been made to accurately represent this product and its
potential.
Even though this industry is one of the few where one can write their own
check in terms of earnings, there is no guarantee that you will earn any
money using the techniques and ideas shared in these materials.
Examples in these materials are not to be interpreted as a promise of
guarantee of earnings.
Earning potential is entirely dependent on the person using the product,
ideas, and techniques used.
Your level of success in attaining the results claimed in my materials
depends on the time you devote to the program, ideas, and techniques
mentioned, your finances, knowledge, and various skills.
Since these factors differ according to individuals, there are no guarantees,
explicit or implied regarding your success or income level, and Teamworx
Productions bears no responsibility for any of your actions.
While every attempt has been made to verify information provided in this
course, Teamworx Productions is not responsible for any errors or
omissions within this report.
The reader of this course assumes responsibility for the use of these
materials and information. Teamworx Productions holds no responsibility
or liability for your use of this information.


Table of Contents Table of Contents Table of Contents Table of Contents

Introduction ...................................................................................................................................... 4
The Formula ...................................................................................................................................... 8
Building The Community .................................................................................................................. 10
Add Friends Strategically .................................................................................................................. 15
Conversations Build Credibility ......................................................................................................... 17
Dont Be A Cave Dweller ...................................................................................................... 17
Be A Farmer Not A Hunter .................................................................................................... 20
Act Like A Host Not A Guest ................................................................................................. 21
Facts Tell Stories Sell ............................................................................................................ 24
Create Celebrity Status ......................................................................................................... 26
Like, Comment & Share ........................................................................................................ 28
Friend Of The Week ............................................................................................................. 32
Breaking News ..................................................................................................................... 33
Always Remember Birthdays ................................................................................................ 35
Contests Are Hot .................................................................................................................. 38
Be A Wise Old Owl ............................................................................................................... 39
Golden Egg or Golden Goose ................................................................................................ 41
Journal Your Non-Profit Journey ........................................................................................... 42
Become The Expert .............................................................................................................. 43
Befriend Other Experts ......................................................................................................... 44
Creating Conversion ......................................................................................................................... 48
Conclusion ....................................................................................................................................... 49


Introduction Introduction Introduction Introduction

With over 800+ million active users, Facebook has definitely
created their space in the world of social media. In the beginning,
in 2004, Mark Zuckerberg, a sophomore at Harvard University,
founded what is now known as Facebook as a platform for
Harvard students to communicate with each other on a social
level.
From the very beginning, Facebook was intertwined in a barrage
of legal issuesall the while; the site continued to grow and grow
to become one of the largest websites in the world.
Todays statistics regarding Facebook are mindboggling to say
the very least:
More than 400 million active users log into Facebook daily

On average, people on Facebook install apps more than 20
million times every day

The Average user is connected to 80 community pages, groups
and events

On average, more than 250 million photos are uploaded per day
Every month, more than 500 million people use an app on
Facebook or experience Facebook Platform on other websites


More than 7 million apps and websites are integrated with
Facebook
More than 350 million active users currently access Facebook
through their mobile devices

For up-to-date Facebook statistics you can click here
https://www.facebook.com/press/info.php?statistics to get them
from Facebooks site.
Now that you know some of these statistics, is it any wonder that
people have quickly figured out how to not only socialize on
Facebook with their family and friends, but also are working
around the clock trying to figure out how to monetize this
phenomenal social networking platform?
My name is Jerry Williamson and after
studying Facebook for several years, I
have found that Facebook offers us a great
opportunity to build social capital online.
But one important link I think most are
missing is the opportunity to strategically
build a team of Referral Partners as well.
To me, Facebook is like attending a large
networking event. Every time you log on to
Facebook, you are in essence walking into
a networking event where you have the
opportunity to meet people and build strong
business relationships.
The average person on Facebook has 130 Friendsso every
time you log on to Facebook, you are essentially walking into a
room of 130 networkers. I personally have just over 1,400 Friends
on Facebookso each time that I sign into my Facebook

accountI am mentally prepared to network with my 1,400
Friends.
As in face-to-face networking events, the same holds true with
online networking: most people have no idea how to network!
So heres the thingthe majority of people who attend networking
events show up at the event, head straight to the bar to get a
drink, then to the buffet table to consume a few hors d'oeuvres,
then they find an empty space against a wall and wait for people
to approach them. And, if they are lucky enough to be
approached, they listen for about 30 seconds and then start
talking about why the person should buy my stuff. Rinse and
Repeat!
The majority of the attendees leave the networking event in
dismay that they didnt pick up a new client. And, after attending a
few of these networking events they come to the conclusion that
networking just doesnt work.
Networking DOES workyou just have to know how to network!
And, with online social platformsI have found the same to be
true. Most people sign on to the site, and lurk and sit there and
wait for someone to come and say, Hey, will you sell me your
stuff.
Every day people are overlooking this online cash cow when they
ignore the possibilities of building sincere relationships with their
Facebook Friends.
Facebook is essentially a megaphone for you to broadcast your
message to hundreds or even thousands of people at one time.
The trick is that your message cannot be Buy my stuff. The
message must be Id like the opportunity to get to know you.

Bob Burg, the author of The Go-Giver says in his book: All
things being equal, people like to do business with, and refer
business to, the people they KNOW, LIKE, and TRUST.
This workbook has been designed to offer you my formula that I
have used for the last 2 years to increase my offline business
AND develop two additional offline businesses by solely utilizing
the power of networkingface-to-face and online. Understanding
and practicing the Know, Like, Trust factor is the secret to
successful networking!
Facebook Profits Formula has been written to be an easy read
and yet serve as a handbook to help you strategically build a
team of Referral Partners to spread your marketing message
about your business. Use this workbook as a tool to build your
business or use it as a handbook to help build your clients
business.
Get ready, Im about to take you on a journey of some of the tools
that I have used over the last 2 years to strategically market my
three offline businesses by using the power of social mediaand
particularly Facebook. This product will give you the formula to
virtually milk the internets largest cash cow by building your
personal team of Referral Partners!
Its time to stop leaving money on the table with your Facebook
Friends.


The Formula The Formula The Formula The Formula


The Facebook Profits Formula is just this: 3 Cs + 1.
Build a Community, gain Credibility from your community, and
then you will get sales Conversions from your Community.
But as you will notice in the diagram above, there is a missing
component to the formula that most people missand that is
having Conversations with your Community.
The ONLY way you will build Credibility with your Community is to
actually have conversations with them. Remember: All things
being equal, people like to do business with, and refer business
to, the people they KNOW, LIKE, and Trust.
Holding conversations with your Community is the +1 C in the
formula that most people overlook. I have found that the majority
of people will set up their Facebook account, start adding friends,
and almost immediately start promoting their product or service to
them: Buy MY Stuff!
They want to jump from Community straight to Conversion.
And, from a business owners perspective, heres the beautiful
thingas long your competitors think this is the way to market
within the social media platformsYOU will beat them into the
ground! So, dont share this formula with ANYONE! You want
your competitors to think that Community = Conversion!
Gaining Credibility through having Conversations is the key to
being successful in face-to-face marketing as well as online
marketing. And, the longer ONLY you understand and practice
this formula...the more you will stick out amongst your
competitors.

Building the Community Building the Community Building the Community Building the Community

The first component to be successful in building your Facebook
Community is to create a thorough and exciting profile about
yourself. This is one of the most overlooked steps in this process
and actuallyit all begins with your Community having the ability
to get to know YOU!
Now, before you say, Ive already created my Facebook profile
so I can skip this partDONT!
In this section I am going to show you WHY its important to have
a well-thought-out profile. As a matter of fact, if you arent good at
writing, you may even want to consider hiring a copywriter to do
this for youits that important.
Your Facebook profile page has been ingeniously laid out so that
you can create connections, establish bonds with your friends and
eventually gain loyal Friends in the process. Loyal Friends will be
the secret to you gaining Credibility on Facebook!
The first thing you want to do for your profile page (Timeline) is to
upload a high quality professional photograph of yourself.
Please understand, I am not talking to the people that just want to
be on Facebook to chat with family and friendsI am talking to
those of you who realize the power of Facebook in marketing your
business.

And, I realize that some people may need to work with a faux
profile for various privacy reasonsjust understand, it will be
harder for people to feel like they know you if they feel like they
are talking to an artist rendering instead of a real picture of you.
People want to see you and feel like they know who they are
talking to when they post online. Talking to a picture of someones
dog, someones child, or some ninja symbol is not going to help
you build relationships.
Your profile picture is nothing short of the first sign if people want
to do business with you. Just as in face-to-face networking, the
same holds true online, first impressions are of the utmost
importance.
While it is not necessary to hire a professional photographer to
take your profile picture, understand the value of having a
photograph that is clear, high quality, and represents your
business in the best light. In other words, a photograph of you
drinking with your buddies at the local pub may not be the best
profile photograph for you to choose!
Remember, your goal is to build a team of Referral Partners.
Many people will hesitate to accept your friend requests if they
feel you are not representing a professional image online. So
taking the time to upload the best possible profile photograph is a
task that deserves your attention.
Do yourself a favor, go look at your competitors personal profile
photographs and you will get a great idea for what to do and what
NOT to do when it comes to creating your profile photograph.
Lets take a look at some bad examples of profile photographs:



Its important to remember, that every time you make a status
update your profile photograph goes along with that post. Are
some of the photographs above the type of representation you
would like to have regarding your posts and your business?
Now, dont get me wrongfunny and cute photographs can gain
attention and serves a purpose from time to time. For instance, if
you were an Alabama football fan and it was the weekend of the
Championship Game against LSU, (Roll TIDE!!) then yeah go
ahead and put your team mascot or emblem as your profile
photograph.
But, this should be on rare incidents and within a certain
timeframenot the norm for daily postings.

At the time that this report was created, Facebook switched from
Profile Pages to the now known Timelines. This is the window
into your Facebook Life that will help you begin building
relationships with friends and in turn encourage them to become
your Referral Partners!
It is vital that you fill your Timeline with as much information as
possible about yourself:
What schools did you attend
Organizations that you are a member of
Your Hobbies & Interests
Favorite Sporting Teams
And, of course your Contact Information
Information in your Timeline will give people the opportunity to
connect with you. For example, I have many Friends on

Facebook that I dont personally know. But, when Alabama was
playing LSU in the recent championship game, I was constantly
updating my Timeline with postings about the game.
That was a very strategic move I was making because I started
getting responses from Friends regarding my postings.we
were connectingbuilding a bond. This one simple strategy will
help you create loyalty between you and your Facebook Friends
and they will begin to pay closer attention to your future postings!
Listing schools that you attended and organizations that you are a
member of will help create the same camaraderie between you
and your Friends, just as will your hobbies and interests. It all
boils down to the fact that your Timeline gives you the opportunity
to create a bond with other people based on similar interests.
And, for the last point on your Timeline..constantly keep it
updated! This is a tough thing to remember, but just realize its
like having your social media resume for others to see 24/7.
Consistency is the key here.

Add Friends Strategically: Add Friends Strategically: Add Friends Strategically: Add Friends Strategically:
Once you have YOUR Timeline profile set up strategically..its
time to begin studying your Friends Timeline..and your Friends
friends Timelines.
When building your Community, you want to realize that your
Friends are your cheerleaders. Your Community will be
advocating you and your business for youso build your
Community deep and then broad.

In other words, your Community will first consist of your family,
friends, co-workers, etcpeople you already have an established
deep relationship with. Seek out everyone you know that can help
you build a deep-rooted Community: This is your Tier One
Community.
Once you have built a strong Tier One Community, you should
then begin to access the friends of your Tier One Community.
The most strategic system to build a Tier Two Community is to
study the Timelines of your Friends friendsfigure out exactly
who you want to meet and request to add them to your
Community.
To be successful in this strategy, I recommend that you ask your
Tier One Community Friends to introduce you to the people you
want to meet. This icebreaker will speed up the process of gaining
their acceptance of your Friend Request. Rememberyou never
know who knows whom!
For example, I have a Friend who owns a printing company. As I
began to study his Timeline and looked at his Friends, I noticed
he was directly connected to a highly successful online product
creator! I asked him to introduce us and now the product creator
and I are working on a project together!!! You never know who
knows whom
Your goal should be to reach a Friends list of 1,000 as quickly as
possible. Now, some people will tell you that its not how many
Friends you have, but the quality of that Friends list. Im here to
tell you that since you never know who knows whom, building
your list to a massive size will give you more exposure to the

quality people that you want and need to know to turn them into
your referral partners. The trick is building relationships with them!

Conversations Build Credibility Conversations Build Credibility Conversations Build Credibility Conversations Build Credibility

Now that you have started building your Community of Tier 1 and
Tier 2 Friends, its time to understand how to have valuable
Conversations with them on a consistent basisthis will build
Credibility with them.
One of the most important things you must remember is that
posting consistently will keep your Friends coming back to your
Timeline for more information. If they know you are going to be
there bringing great value, they will show up to see what you have
to offer. But, its also important to remember that people get bored
very easily (especially online) and they move on to other shiny
objects if you are not there to give them informationso Post
Consistently!

Dont Be A Cave Dweller! Dont Be A Cave Dweller! Dont Be A Cave Dweller! Dont Be A Cave Dweller!
Ill never forget attending a conference and the keynote speaker
was talking about Cave Dwellers. His story was: People get up
every morning in their big cave that has a big flat screen television

and they get ready to go to work. They get in their little cave with
4 wheels and drive to work where their other cave with one
window has a computer and a telephone. They stay there all day
until 5 p.m. when they get back in their small cave with 4 wheels
and drive back to their large cave with their big flat screen
televisionwhere they spend the rest of their night.
His point of this story was that most people are isolating
themselves from the rest of the worldthe very world that could
help them build their businesses. But, because they are so
consumed in their own problems, issues, and tasks at hand, they
overlook the valuable people in their lives that could help them by
becoming Referral Partners for their businessesif they took the
time to build relationships with them.
In the world of social media, we tend to have Cave Dwellers as
well. People will sign on to Facebook everyday and just read the
postings. But, they never make any attempt to have a
Conversation with their Friends. They are not taking advantage
of the massive audience they have at their fingertips.
Remember, without having the Conversations, you will never
build Credibility with your Community.
Its also important to note that if you want to build a large
Community of Friends on Facebook, you must get out of your
cave with that big flat screen television and actually meet people,
do some handshaking, and meet people eyeball to eyeball.
Attending real live networking events will help you quickly build a
Community on Facebook. And, attending these events gives you
the opportunity to strategically add the people that you know are

connected to other people you want to meet in the future! (Tier 3
Friends in your Community)
And, one of the most valuable aspects of attending the live
networking events is the fact that you get to meet people in
person that you are Friends with on Facebook. It will shock you at
how many times you will hear, oh yeah, were friends on
Facebookso nice to finally meet youyou always have such
cool stuff youre posting on Facebook.
This literally happens to me EVERY TIME I attend a networking
event. This one small tactic validates the friendship the two of you
have on Facebookso dont overlook the importance of
networking events.
Another example of getting out of your cave is to get involved in
other social media sites.
Even though this product is focused on building a team of referral
partners on Facebook, you cant overlook the value of having
connections on other social media sites as well. Why? Because
you can then drive those connections to your Facebook Timeline
and build your Community!
LinkedIn, YouTube, Twitter, FourSquare, Pinterest, Forums (and
hundreds of other social media options) all offer you the
opportunity to build relationships with people. Once you have
started building these relationships on these sites, request that
they connect with you on Facebook. This rarely used concept will
build your Facebook Community quickly with high quality Friends
who will be happy to become your Referral Partners.


You can Connect with me:
Facebook: https://www.facebook.com/jerry.williamson
LinkedIn: http://www.linkedin.com/in/jerrywwilliamson
YouTube: http://www.youtube.com/teamworxproductions
FourSquare: https://foursquare.com/jerrywilliamson
Twitter: https://twitter.com/jerrywilliamson

Be A Farmer Not A Hunter Be A Farmer Not A Hunter Be A Farmer Not A Hunter Be A Farmer Not A Hunter
When having Conversations with your Community on Facebook
you want to follow the theory of: Be A Farmer Not A Hunter.
When a hunter wants to feed his family today, what does he have
to do? Go hunting and make a kill. He kills for enough food to
feed his family today, but what does he have to do tomorrow?
You got it, he has to go and hunt again.
When a farmer wants to feed his family he has quite a different
strategy. The farmer will plow the land and plant the seeds, make
sure the land has plenty of water, fertilize the crop as it grows,
and will weed the fieldscarefully tending to the crop throughout
the season the farmer will work all spring and summer to ensure
he has a bountiful crop. At the end of the season, what will the
farmer do? He will harvest his crop and will have enough food to
feed his family for the entire next year and will capture enough
seeds from the plants to have another crop to plant for the
upcoming year.

Many business people take on the attitude of the hunter instead of
the farmer. Most business people worry about today and wont
concentrate on how to build their business for the future.
When you are marketing your business online with Facebook you
should think about this strategy. This entire Facebook Profits
Formula product has been based around the theory of Be A
Farmer Not A Hunter.
So many people join Facebook to hunt for new business instead
of farming relationships with people before they go in for the kill.
As we go through this eBook, the main thing you must remember
is that building trust takes timesbe patient and your
relationships will grow and prosper. Be impatient and you will run
off the potential relationships available to you on Facebook.

Act Like A HostNot A Guest Act Like A HostNot A Guest Act Like A HostNot A Guest Act Like A HostNot A Guest
If you remember, earlier in this report I pointed out that signing
onto Facebook was like going to a large networking event. If you
have attained your goal of 1,000 Facebook Friends, every time
you sign on to Facebook, you are basically hosting a party for
1,000 people.
Rememberits YOUR Timeline. Your goal is to make sure that
when people read your postings, they are gaining valueeach
and every time!

So lets imagine that you were throwing a party for 1,000 people
at your home. How would you act? What would your concerns
be?
I would hope that you first would want to make sure that each
guest that arrived at your home felt welcomed. You would want to
introduce them to your other guests and make sure they were
comfortable and have some food and a drink. In other words, you
would want to ensure they enjoyed themselves while there.
If you throw a great party and your guests enjoyed themselves,
what happens the next time you host another party? Youve got
itthey would want to come to the next party! They would talk to
their friends about how much fun they had and what a great party
you always have. In other wordsthey would be having
Conversations about you!
You want your Facebook Friends having the same great
Conversations about your Timeline!
So how do you act like a host on Facebook?
Remember, your Timeline is your Party! The first thing you want
to do is introduce your friends to each other. This is a highly
overlooked tactic on Facebook and if you miss this you are
missing the opportunity to build your Community.
Take a look at your Friends and see who needs to know whom.
And then, make online introductions:
Bob, I want to introduce you to one of my Facebook Friends@Sue Henry. Sue
is an outstanding motivational speaker and I know you are always looking for
speakers for your Kiwanis Club meetings.

Firstly, by putting the @ symbol in front of Sue Henrys name, it
will give you the opportunity to tag Sue Henry. This way she will
get notice of this introduction on her Timeline as well.
Secondly, your other Facebook Friends will begin to notice how
you are a connector. Can you imagine your value on Facebook
when your 1,000 friends realize that you are taking the time and
making the effort to introduce people that can work together?
You also want to provide a great environment for your guests.
Now obviously you cant get them a drink and some food, LOL,
but you can do things to make them feel comfortable and at home
while visiting your Timeline.
By simply bringing valuable content and providing a safe
environment for your Friends, they will feel welcome. You will
definitely want to monitor your Timeline and remove anyone
who may misuse your wall or post inappropriate status
updates.
By uploading funny videos, motivational quotes of the day,
content about your family and friendsyou are providing a safe
environment for your Facebook Friends.
The bottom line here is this: you have to bring value each time
you post on Facebook. And, remember this, just because people
are not communicating with you on a regular basisdoesnt
mean they arent watching what you are saying.
I learned this a long time ago when I would post something and
notice that one of my Friends who never posted would click the
Like button. This showed me that even though they arent
holding conversations with me, they are still watching my

Timeline. So, its really important that you always act like a Host
and not a Guest. You never know who is watching you and
deciding if they want to further their relationship with you.

Facts TellStories Sell Facts TellStories Sell Facts TellStories Sell Facts TellStories Sell
Many times, when people are talking about their business they try
to impress us by using industry jargonit makes them feel like
they are the expert. But unfortunately, the only thing they
accomplish is confusing us.
A few weeks ago I asked someone to take my laptop and clean it
out. Its a bit slow. The gentlemen went on to explain to me all of
the reason it could be slowusing terms I had no idea what they
meantAND I didnt want to know what they meant. All that I
wanted, was my computer repaired.
What he should have said was something like this: Oh yeah, this
will be a breeze. I had a business owner call me last week with
the same issue and I went to his office and within an hour had his
computer up and running again. He told me I saved his day by
being so quick to respond to his needs.
Now, I ask youwhats the difference in the two?
When he talked facts to mehe confused me. He gave me
information that I didnt want or need to know and I wasnt sure if
he could quickly fix my problem or not.

But, if he had told me the above story, I could have related to
the story. And, more importantly, I could have taken that story and
repeated it on his behalf to others when they were in need of
computer repair.
When youre on Facebook, you should remember the same holds
true: Sell MORE by Selling LESS.
My business model for Teamworx Productions was created on
this philosophy that Facts Tell and Stories Sell.
I realized the need for my services when I noticed a small pizza
parlor in my city would make weekly postings on Facebook by
posting their menu. I would just sit and look at the menu on
Facebook and think who cares?
The only people who would have been interested in that posting
was someone who was already planning on visiting that pizza
parlor that night and was thinking about what they wanted to
order. While the pizza parlor owner thought they were marketing
their company they were actually only posting a FACT.
Now, lets take the same pizza parlor and put a twist on this for
Facebook. What if the pizza parlor had a Birthday Club or a
Business Owner of the Week or First Time Customer program in
place in the business? Each week they would choose someone to
win the contest and they win a free pizza. Then the business
owner takes a picture of himself/herself presenting the free pizza
to the winner and posts that on Facebook with a short story about
the winner.
Do you see the difference here? Instead of posting Facts about
your business (that no one really cares about) you are posting

stories about your customers! Dont you think that the winner of
the free pizza is going to go home and share that picture with all
of his/her friends? Zap, Bing, Boom..your business just
became exposed to all of the winners friends! Plus, you just
began building Credibility with your winning customer! And, your
other customers will begin to tune in to your Timeline to see who
each weeks winners are! This is a win-win concept to build
referral partners on Facebook.

Create A Celebrity Status Create A Celebrity Status Create A Celebrity Status Create A Celebrity Status
Everyone likes to know important people. The more you can
create a Celebrity status for yourself on Facebook the more
people are going to watch your Timeline to see whats new and
what interesting things you are up to.
Now, you dont have to be a movie star to be a Celebrity. Creating
Celebrity status can be as simple as posting the fact that you just
won an award: Take a picture or video of you receiving your
award and post it in your status update. Once againthis is you
telling a Story and not just giving Facts.
Another way to create Celebrity status is if you are submitting
articles to the local newspaper (this means you are the expert)
then you can make status updates about this and provide links so
that your Facebook Friends can read your articles.
Did you just receive a promotion or an award at your job? If
sopost news about this on your Timeline. This builds credibility
quickly that you are the expert at what you do (even if its not

related to your online business). And dont forget, take pictures as
much as you possibly can. People love to look at pictures on
Facebook. Plus, it helps them relate to you and helps build your
Celebrity status.
So you can let your imagination loose with the many ways that
you can build Celebrity status on your Timeline. But I couldnt
move on without showing you this video that is the master of all
videos when it comes to building Celebrity status.

Click the link below to watch this brilliant video on YouTube:
http://www.youtube.com/watch?v=8X1fqZU3j4s&list=FLjkKXrzsR1jr8tPII0efHdw&feature=mh_lolz

I really hope you took the time to watch the video with Jay Jay the
Illusionist creating Fake Celebrity.

This was an ingenious publicity stunt he and his team created.
Jay Jay does perform his magic card tricks around the world, but
this publicity stunt gained him over 30,000 YouTube video views!
Imagine creating something similar and posting this on your
Facebook Timelinewithout a doubt you will create Celebrity and
have every one of your Friends sharing that video with their
friends. (Which is the point of this entire programto get your
Friends to Share your Information.) So, get creative and see how
you can use Facebook and your Friends to create Celebrity for
you and your businesseven if it is FAKE!

Like, Com Like, Com Like, Com Like, Comm mm ment & Share ent & Share ent & Share ent & Share
If you dont read but one portion of this program, this is the
concept that you MUST understand and act upon to be successful
building a Facebook Community.
Your Job is to get your Friends to:
1. Click the Like Button
2. Comment on the Posting
3. Share the Posting
Thats itsuccess within your Timeline totally relies on you
getting your Friends to Like Comment and Share your
Conversations!
I compare the Like button to a High-5. When your Friends
click the Like button, they are telling you (and your Friends) they

enjoyed reading what you had to sayone team mate high-fiving
the other on a great play.
And, Facebook is taking notice of you receiving those Likes as
well.
Have you ever noticed how you may be best friends with
someone, but they rarely show up on your Timeline (or wall)?
Thats because you may be reading their posts, but youre not
clicking the Like button.
If you and your friend consistently click the Like button on each
others postings, they will start to show up automatically on your
wall more often. Facebook acknowledges that the two of you want
to see each others postings.
The Comment button is extremely importantit is the supreme
choice for creating Conversations on Facebook.
Your goal should be to make interesting posts that will entice your
Friends to get involved in the Conversation. When you have a
posting with a string of Comments, you have written a
successful posting that created interest and value to your Friends.
I like to refer to the Comment button as the Chest Bump of
social media!
Creating a post that is so interesting that it has resulted in a string
of Comments is like making a touchdown and the two players
celebrating by the ever popular chest bump in the end zone.
Like points on the scoreboard are to winning the game,
Comments on a posting is like making money on Facebook.
This one simple action will create a buzz about you and put you

on the right path to building winning, solid relationships with your
Facebook Friends.
Every football player has at one time dreamed of winning the
Super Bowl. At the end of the game one thing ALWAYS happens
for the winning coachthe Gatorade Dump. Right?
Every winning coach has a water cooler full of Gatorade dumped
over his head and shoulders. This is the ultimate form of
celebration in the game of American Football.
On Facebook, the ultimate form of celebration is when your
Friends Share your postings with their friendsthe Gatorade
Dump of Facebook!
If your Friends Share your postings, they are in essence telling
their Friends that you have credibility and they should listen to
your Conversation. Convincing your Friends to click the Share
button is paramount to building a team of referral partners on
Facebook.


When creating a posting, the end of the posting should always
have a call to actionpeople need to be told what action to take.
Please Like, Comment & and Share this with your friends.
They will thank you for it!
The above posting was extracted from my Facebook wall. This is
an excellent posting on many levels. Mary Melissa Smith told us a
story in her postingshe immediately touch our hearts. Everyone
loves the elderly (probably makes you think of your mom or
grandmother). She included a holiday associated with Love. This
is a posting that was pure marketingand NOT sales.

This posting grabbed my attention with the photograph, kept my
attention with the writing, and made me want to share Mary
Melissas story with all of my friends! I have approximately 1500
friendswho just became introduced to Mary Melissa and her
story!
Imagine the value of this posting if you can get 500-1000 Friends
sharing a posting like the one above. Can you see the value in
one simple posting when strategically done?
I would recommend two improvements to the posting by Mary
Melissa:
1. Include video
2. Have a Call to Action
A short 30 second video of these ladies with their smiles while
being pampered would take this posting to the next level. This is a
simple, yet often overlooked guarantee to grab attention.
And, as we have already discussed, the Call to Action would have
persuaded even MORE people to Like, Comment, and Share the
posting.

Friend Of The Week Friend Of The Week Friend Of The Week Friend Of The Week
A fantastic tactic to get your Friends to click that Share button is
to have a Friend of the Week posting. It doesnt have to be
anything formal that you announce, but once a week, pick out one
of your Facebook Friends and give them kudos for something
they are doing special.

You should definitely add a picture of them and preferably a video
of themthis could be a 1 minute video talking about something
special they are doing that makes them unique and worthy of your
recognition. And, of course you should include a link to their blog,
website or their Fan Page to help drive traffic to them!
This is an opportunity for you to give instead of receive. But, in
the endyou will receive Credibility from your Friends because
you are doing something for your Friends that no one else is
doing!
Your Friend of the Week will really appreciate the fact that you
have chosen them as your featured posting of the week. And, I
would highly recommend that you make a place on your blog or
website for this Friend of the Week. This will drive traffic to your
site to see more information about the recipient.
You should purchase a hot graphic (Fiverr.com) to use with your
Friend of the Week posting. This will brand your Friend of the
Week contest and have people looking for the branding to see
who you are highlighting this week.
When your Friends notice you are giving quality
acknowledgement of this award, they will all begin to Share your
postings. And, definitely, your winner will Share this with all of
his/her friends.

Breaking News Breaking News Breaking News Breaking News
Having the ability to always be up-to-date on the latest news
about your industry will definitely put you in the expert position.

People who follow you will enjoy knowing that you are always on
the cutting edge of information and sharing that with them.
Lets say youre a plumber and the weather is going to drop to
sub-zero temperature tonight. Posting breaking news about the
weather and a tip to protect your water pipes would be valuable to
many peopleand they would Share that information.
But, what if they arent actually interested in your industry? You
should be aware that if you are a plumber, everyone is not going
to be interested in plumbing breaking newsso what other
breaking news do people love to hear?
Understand that anything News Breaking that gets the attention of
your Friends is what you are afterand especially if its news
worthy enough that they will want to Share that posting.
I was one of the first to break the news that Osama Bin Laden
had been shot on my Facebook wall. Im a bit of a news
junkyso I am always watching what is breaking in the news.
Im sure you can imagine how many times my posting of Osamas
demise was shared. This definitely created a lot of conversation
on my Timeline that night!
Also think about news breaking topics regarding television and
movie stars. Anything involving the entertainment industry will
always create a good conversation! Special Note: Only report
the news and avoid taking sides on the issuelet your
Friends spur on the conversation.
Remember, your goal here is just to get people involved in your
Conversation by commenting on your Timeline and creating a
string of conversational postings. Conversations are the breath of

life to your Timeline. The more your Friends become involved in
the Conversations on your Timeline, the more they will return to
your Timeline because its here that they experience the Tribe
Effect. (Sign up for our updates to hear more about our upcoming
launch of The Tribe Effect.)
At the time of this writing, they are breaking the news that
Whitney Houston just died at age 48. Be one of the first to pass
on this information on Facebook and you will definitely create a
string of Conversations.

Always Remember Birthdays! Always Remember Birthdays! Always Remember Birthdays! Always Remember Birthdays!
It happens only once a yearyou have a birthday. Isnt it always
great when you sign on to Facebook on your birthday and see
your Friends sending you Birthday Wishes?
What if there were hundreds wishing you Happy Birthday?
Of all the people who send you birthday wishes, you will only
remember a few of them. What could you do as a birthday
greeting that would ensure that you stand out amongst all of the
other birthday wishes sent to your Friend?
Video.
Very few people are even aware of this secret! And, of those few
peopleeven fewer actually take action and create video birthday
wishes. You could be sitting on a goldmine if you would embrace
this one creative tool to convince your Friends to click the
Share button.

Below is a link to a video I had created on Fiverr. This is for
generic birthday wishes.
http://www.youtube.com/watch?v=u5YPQBxFGXA

And, you can up the ante a bit and create a personal video of
yourself sending the birthday wishes!


The following link is for a video I created for a personal friends
birthday:
http://www.youtube.com/watch?v=P587yHIy20A

Adding a personal video like either of these will certainly have you
standing out in the crowd of well wishers!
So whether you know just a little about videoor you are a video
wizard, either way you can easily create video birthday wishes
and deepen those relationships with your future Referral Partners!
Never uploaded video to Facebook? Thats coolthis tactic is just
a few steps: Create the video, upload it to YouTube and then add
the YouTube link to your Facebook status update.
You will instantly begin to gain Rock Star status with your
Facebook friends when you are genuine and have a cool video.

Contests Are Hot! Contests Are Hot! Contests Are Hot! Contests Are Hot!
Note: Contests held on Facebook are subject to the Terms of
Service with Facebook. Always know that you are in
compliance with Facebook policies, rules and guildelines to
avoid having your account closed!
In order to avoid any hand-slapping from Facebook, I have found
it much more effective to hold Contests on my blog and avoid
Facebook altogether.
You can create the Contest on your Blog and then post on
Facebook some intriguing conversations to drive your Friends to
your Blog to participate
There are many sites where you can create Contests to host on
your blog site. One contest that I always find fun and effective is
to require a Comment on your Blog and/or on your Timeline!
Now you are forcing your Friends to participate in the
Conversation in order to participate in the Contest. This tactic has
the potential to create a buzz in your Friends worldespecially if
the prize is top notch.
Photograph contests are very powerful in getting a solid
Conversation started on your Facebook Timeline. This also
serves as a great tactic to help build relationships between all of
your Friends as they start to recognize faces with postings.
And, of course I couldnt continue without mentioning the power of
requiring your contestants to create a video and submit that to
your Timeline in order to qualify for the prize. You can have your
Friends vote on the best video by liking the video posting.

Even though it is YOUR Timeline, and you always want to
maintain total control of your Timeline, getting your Friends to
participate and relate to your other Friends is essential for you to
be successful in training your referral partners.

Be A Wise Old Owl Be A Wise Old Owl Be A Wise Old Owl Be A Wise Old Owl
Its vital that you remember that your success on Facebook relies
on you training your Friends to become future Referral Partners
for you.
So, be a wise old owl and tell us whooo are your ideal
clients!
Your Timeline should be used as your training center for your
Referral Partners. This is where all of your Friends learn about
you personally and you as a business person.
I have a challenge for you: Ask 10 people in your family if they
have referred business to you in the last week. You will be
shocked at how few times those who love you actually refer
business to you.
And, this is why you need to create a team of Referral Partners
and train them to think of you and your business as certain
occasions occur. For example, my business Teamworx
Productions is a video marketing company. When someone is
talking to a Search Engine Optimization expertI want them to
think about me and refer their friend to meet me.

It is up to you to train your Friends on exactly who your ideal
clients are. Through your postings, give examples of who your
ideal client would be and why they would be ideal for you.
Remember, you never know who knows whom.
The more specific you are in exactly who you would like to meet,
the more chances are that you will get an introduction to that
person.
This week I would love to receive an introduction to Public
Speaker Josh Hinds. He lives in Tuscaloosa, Alabama and
has spoken on stage with Top Selling Author Bob Berg on
several occasions. I would like to meet him because I think
we could join forces and create some killer products on
leadership qualities.
By the way, I did actually meet Author & Speaker Josh Hinds via
a Facebook connection! Josh and I both live in Alabama (only 3
hours apart), but a friend of mine in New York made the
connection and introduction for us!
You will hear this several times in this report: the more specific
you are in whom you would like to meet, the more likely someone
will know that person and be able to make the introduction. Even
if no one knows exactly that personsomeone may know
someone else similar that would prove to be just as rewarding for
you to get to meet. Bottom line here is you are training your
Friends on exactly what connections you need to make without
them realizing it.


The Golden Egg or The Golden Goose? The Golden Egg or The Golden Goose? The Golden Egg or The Golden Goose? The Golden Egg or The Golden Goose?
By this time you should be well on your way to gaining your 1,000
Facebook Friends. And, this is where we separate the men from
the boys.
Are you looking for the Golden Egg or the Golden Goose?
In other words, marketing to your Facebook Friends can prove to
be financially a great moveespecially if you have 1,000 or more
Friends.
But, what if you marketed on Facebook to meet Golden Geese?
Imagine creating your postings to attract people who know many
people that are your ideal clients!
For example, if you are a roofer, your gut instinct will be to market
your business to people who have roof damageam I right?
Thought so. WRONG! WRONG! WRONG!
I may be one of your Facebook Friends and I may need my roof
repaired once or twice in my life. Thats the most business you will
get marketing to me.
But, imagine if you were marketing your business on Facebook to
Electricians, Tree Removal Services, Brick Layers, Window
Specialists, and Home Insulation Installers. Can you understand
how each of these people see the same people you want to meet
on a daily basis? They see hundreds of your ideal clients on an
annual basisand if the relationship was fostered well, this would
mean hundreds of potential referrals to your business!
Use your Facebook Timeline to ask to meet more Golden Geese!

Journal Your Non Journal Your Non Journal Your Non Journal Your Non- -- -Profit Journey Profit Journey Profit Journey Profit Journey
Remember that this report is based on the importance of having
quality conversations with your Facebook Friends.
One of the best conversations you can lead is one regarding a
Non-Profit Organization you are involved with. People love to hear
these stories and talk about what they are doing in their Non-
Profit groups.
First upposting your involvement with local Non-Profit
Organizations will closely associate you with the local community.
Plus, there are many people involved in the same Non-Profit that
can become your Facebook Friends as well.
And, talking about story telling opportunitiesif you journal your
journey with your Non-Profit Organization you will have an
endless supply of content to post on your Facebook Timeline.
What are some of the main objectives of any Non-Profit
Organization?
1. Gain more Volunteers
2. Gain visibility with the local Community
3. Raise money for the cause
Look at what all is accomplished by participating in the television
show The Celebrity Apprentice with Donald Trump.
Television stars, sports stars, etc. gain a ton of recognition by
participating in this show. And, the show gets to showcase
specific Non-Profit Organizations and raise a substantial amount

of money due to the over-the-top publicity stunts created by the
show. Its a win-win for everyone.
You can create the same concept on a smaller, more local scale
with your Facebook Timeline. Just imagine mixing Jay Jays
Fake Celebrity Stunt and the Non-Profit Concept
togethercan you see the possibilities at reaching a massive
audience? This concept, if done correctly, could become viral
quickly!

Become The Expert Become The Expert Become The Expert Become The Expert
There are plenty of experts in your industry, but only a few are
known for their expertise!
A stepping stone to becoming known as the local expert in a
particular niche is becoming a speaker. Stop shaking and
stuttering and get focused!
Once you are on the speaking circuit, you can quickly become
known as the expert. You will develop a following very
quicklygroupiesyour Community.
Being a Speaker couples well with the tactic of creating Celebrity.
When you start getting speaking engagements, you want to make
sure you get each and every presentation recorded on video.
These videos will serve as an extension to spread your expertise
via Facebook, LinkedIn, your Blog, your Website, your YouTube
channel.


Once you have a video of your presentation, you can cut the
video up into modules and drip feed this information on your
Facebook Timeline. When your Friends begin to see you
speaking in front of a group of other professionals, your Credibility
will quickly rise.
Also, you can take photographs to add to your Timeline and to
your Blog. Photographs and Video help to build relationships with
your viewers. Once they can see what you look like, observe your
body language, hear your voice, sense your emotions, you will
notice how deeply rooted your relationships will develop with your
Facebook Friends.
And, we want to remember, these photographs and videos are
fantastic SEO tools for attracting attention to your Facebook
Timeline and your Blog.
You can gain tons of Credibility by promoting your upcoming
speaking engagement, promoting it as it is in session, and
promoting it following the engagement. And, you can also gain
additional publicity by creating a product to sell from the
presentation! All of which, can be promoted on your Facebook
Timeline.

Befriend Other Experts Befriend Other Experts Befriend Other Experts Befriend Other Experts
This concept is the Diamond of Building Credibility!
Associating yourself with other Experts will fast track your road to
gaining quality Referral Partners.

When other Experts can sense your sincerity, they will want to
reach out and help you. But you must first learn how to Give to
build Credibility with the other Experts.
Understanding how to strategically maneuver Facebook, it is very
easy to build relationships with people in far reaching places. So,
lets see if you can name the first thing you should do to build the
relationship process with another Expert?
Thats right Like their postings, Comment on their
posting, and Share their conversations with your friends.
So, as you can see, we have come full circle on this Facebook
Profits Formulasuccessful brand building on Facebook
RELIES on the click of 3 Facebook buttonssuch a simple, yet
rarely strategically used tool.
As you begin to build a relationship with an Expert, the secret to
the Formula is consistent Conversations. Post, Post Quality, and
Post Often!
I am strategically connecting with various Experts as I write this
report. David Siteman Garland is the King of interviews with
successful entrepreneurs: http://www.therisetothetop.com/
Check out The Rise To The Top and you will understand how
powerful it is to be connected with Experts! David has over
100,000 subscribershes created Celebrity and Credibility. Build
a relationship with David Siteman Garland and watch how quickly
you gain Credibility from his followers and yours!


Josh Hinds, mentioned earlier in this report, is a blogger, coach,
speaker, and published author. Josh is actually in the process of
publishing his first book:

Josh has asked me to help him promote his new book. That is a
great opportunity for Josh and me to strengthen our relationship.
RememberGive Firstand reciprocity will follow. Wow.that
makes a great story for my Facebook Timeline!
And, heres a great story for Joshs Timeline:

This excerpt from Facebook shows that Author & Speaker Bob
Burg, business networking Guru, is promoting Joshs upcoming
new book to his list of friends! He shared the Conversation about
Joshs upcoming book with his Community of thousands of
followers and Referral Partners!
Josh has spent years nurturing his relationship with Bob Burg, but
when you have developed a deep-rooted relationship with another
Expert, their testimonials about you and your product/service will
mean you have gained the ultimate Diamond Level of Credibility.
Bob Burg has become a Referral Partner of Josh Hinds!


Creating Conversion Creating Conversion Creating Conversion Creating Conversion

Turning your relationships into Referral Partners is the epitome of
Creating Conversion on Facebook.
The entire process of Facebook Profits Formula is dependent
upon you building relationships so that your thousands of
Facebook Friends will want to become Referral Partners for you
and help you turn your market into buying customers.
I hope that you have enjoyed the journey we have taken to
introduce you to the formula to make sales via the social media
platform Facebook.
Please remember, because it is a proven Formula, the process
must be followed as it has been illustrated in this report. It is not
uncommon for people to want to build a Facebook Community
and immediately try to jump to the Conversion portion of the
formula and start selling (or trying to sell) their product and/or
service.
It has been proven time and time again that you must have
Credibility to consistently convert your Community to your
customers, especially if you want them to become Referral
Partners for you and your business.
Attempting to overstep one part of the formula will lead to failure.
But, by following the process of Facebook Profits Formula and
using some of the examples we provided as a tool to have

Conversations with your Facebook Friends, you will ultimately be
successful on Facebook by Selling More by Selling Less!

Conclusion Conclusion Conclusion Conclusion

Thank you so much for purchasing this product Facebook Profits
Formula.
This product is the result of years of research and personal use to
fine tune the theories of building quality relationships online.
Face-to-Face networking will never be replaced as the ultimate
system to build business relationships to grow your business. But,
understanding the vast opportunities that social media now brings
to your fingertips to build a team of Referral Partners will certainly
take your business to new heights and give you the opportunity to
outrank your competition locally and online!

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