SWOT Analysis

External environment

Opportunities:-

Egypt is located Near cocoa plants in Africa & sugar availability in Egypt
Stable prices of sugar in Egypt
Huge market (100 million ,35% less than 14 , 50% less than 20 ) and the presence near gulf and
north Africa markets
High sugar and sweet consumption as it is part of the Arabian culture
Market is more appealing for foreign brands
Health awareness increases , with the opportunity for innovative
Energy availability and low priced for low energy consuming industry
Government support for foreign investment especially in industrial zones
Ease of Export
Low entry barrier

Threats:-
Market segment growth and ease of entrance could attract new entrants.
Economic slowdown and inflation can reduce demand.
Taste of consumer has already developed which is hard to change.
Current market situation
Political instability
Increasing union power
Depreciation of currency as most raw materials are exported and profits share should be
transferred to EU
Immature banking sector
Continuous Chang in the consumer demand
Increase the number of substitutes including snakes


Internal environment
Strength:-
BRAND IMAGE
Marketing strategies established by the company are innovative and lure
customers.
Financial, marketing and sales strategies are formulated by gauging the
Periodic research carried out to judge market trends.
It is a large scale organization, with abundant funds and has the capability of acquiring
weaker firms by throwing them out of competition.
example for this strength of the company.
Multinational.

Growing Sales and profits.
Major shareholder in the food industry of Pakistan.
Aggressive Marketing.
Efficient Distribution networks through out the country.
Quality Products.
Environment Friendly.
Skilled labor.
Educated staff.
Large number of offerings.
Pre purchase virtual display.
Good background of the company.
Easy to approach outlets.
Solid Financial position
Strong supply chain network
Focus on research and development Estimations of UHT Milk Production
Know how and innovation in low fat category and functional confectionary category for
example Mars produce Mars lite whithlow fat content and the same regular Mars taste
Capital
Ready made market share
World wide awareness (brand name )
Better price for raw material as the company has many branchs (global supply chain
management economy of scale )

Weaknesses:-
Lack of international mindset
Organization restructure
Entry low
Rivalry high
Consumer bargaining power is low
Suppliers power low
Threat of substitute high
ealthy snakes which also increase the bargaining power of buyer
Global competition