VINYAS INNOVATIVE TECHNOLOGIES PVT LTD,

MYSORE-570018.

Business Familiarization Report submitted to the B N Bahadur

Institute of management science fulfillment of the requirements
of III semester MBA degree examinations 2013

Submitted By:
CHANDAN.N
DAKSHITH.M

Reg no:
Reg no:

(12MB0018)
(12MB0022)

DEEPAK.M.A

Reg no:

(12MB0026)

DEVARAJA.P

Reg no:

(12MB0028)

DHARMARAJ.T.H

Reg no:

(12MB0029)

Guide

Prof B.SHIVARAJ

Page 1

DECLARATION
We hereby declare that this Business familiarization report at VINYAS INNOVATIVE
TECHNOLOGIES PVT LTD has been complied and prepared by us under the
guidance of B. SHIVARAJ, BIMS, Mysore submitted towards the partial fulfillment of
the requirements of III semester MBA degree examination.

CHANDAN.N

(12MB0018)

DAKSHITH.M

(12MB0022)

DEEPAK.M.A

(12MB0026)

DEVARAJA.P

(12MB0028)

DHARMARAJ.T.H (12MB0029)

(Prof. B. SHIVARAJ)
BIMS
MYSORE

Page 2

ACKNOWLEDGEMENT

This report has been successfully completed and made possible due to the cooperation,
assistance and suggestion of many people whom we would like to express our sincere
gratitude to.
We would like to take this opportunity to express our profound and sincere gratitude to
our Project Guide Prof .B. SHIVARAJ, B.N. Bahadur Institute of Management
Sciences, Mysore for his valuable guidance throughout the report.
We sincerely thank Mr. B. JAGADISH BAHADUR, Placement Officer, B.N. Bahadur
Institute of Management Sciences, Mysore for extending his permission to work on our
business familiarization report

at VINYAS INNOVATIVE TECHNOLOGIES PVT

LTD.
We would like to thank our beloved and respected Prof AISHA .M. SHERIFF ,

chairman , B N Bahadur Institute of Management sciences, university of Mysore ,

manasagangotri, Mysore who paved the way for the completion of this report.
We are immensely thankful to the HR Mr. YASHWANTH company guide of
VINYAS INNOVATIVE TECHNOLOGIES PVT LTD, for valuable time by providing
us with necessary information and guiding us regarding the various aspects of subject as
well as the company.

Page 3

CONTENTS

SL. No.

TITLE

Page No.

Introduction

Industry overview

Company overview

12

Organization structure

17

Production

31

Human Resource

39

Marketing

43

Finance

45

Learning experience

48

10

Bibliography

49

CHAPTER-1
Page 4

INTRODUCTION

The aim of every economic activity is to satisfy human needs & wants.
These needs and wants are satisfied through goods & services. A company must produce
a combination of goods & services. A company must produce a combination of goods &
services that result in maximum customers satisfaction. Today apart from tangible
products company are providing a blend of services to attract & retain customers. Today
services are used as strategic weapons to score over competitors.

OBJECTIVES:

To gain the practical knowledge regarding subjects

To analyze the overall activities of company

SCOPE:

The study was restricted to Mysore city only

The study makes an attempt to understand the overall activities of vinyas

This report is intended to be informational in nature, to provide a better

understanding about each functional area of Vinyas

METHODOLOGY:
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In order to prepare a report, data is essential. The required data can be obtained
from primary data & secondary data. Methodology states how the required information is
obtained from primary data & secondary data. Both primary & secondary data are
sourced in completing the project.

Primary Data:

Required data was obtained through personal discussion with Mr. YASHWANTH
the executive at Vinyas regarding customer perception of services & activities o
functional area.

Secondary Data:

Required data was gathered from various books. It was obtained through internal
information Vinyas & through internet websites such as
www.vinyasit.com
www.google.com

LIMITATION OF REPORT:

The study was restricted to few days & Mysore city only

This study is purely for academic purpose with no experience in the field

This data used for research pertains to twenty days only

CHAPTER 2

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INDUSTRIAL OVERVIEW
Electronic manufacturing services (EMS) is a term used for companies that design,
test,

manufacture,

distribute,

and

provide

return/repair

services

for electronic

components and assemblies for original equipment manufacturers (OEMs). The concept
is also referred to as electronic contract manufacturing (ECM)

Indian and Global Scenario

Electronic Manufacturing Services (EMS) in India started growing from the mid 60s
with an orientation towards space and defense technologies. This was rigidly controlled
and initiated by the government. This was followed by developments in consumer
electronics mainly with transistor radios, Black & White TV, Calculators and other audio
products Color Televisions soon followed.
In 1991 the country saw economic crises for the first time which was triggered by the
Gulf War followed by political and economic uncertainties within the country. Pressure
on the electronics industry remained though growth and developments have continued
with digitalization in all sectors, and more recently the trend towards convergence of
technologies.
After the software boom in mid 1990s India's focus shifted to software. While the
hardware sector was treated with indifference by successive governments. Moreover the
steep fall in custom tariffs made the hardware sector suddenly vulnerable to international
competition. In 1997 the ITA agreement was signed at the WTO where India committed
itself to total elimination of all customs duties on IT hardware by 2005. In the subsequent
years, a number of companies turned sick and had to be closed down. At the same time
companies like Moser Baer, Samtel Color, Celetronix etc. have made a mark globally.
India is also an exporter of a vast range of electronic components and products for the
following segments

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Display technologies
Entertainment electronics
Optical Storage devices
Passive components
Electromechanical components
Telecom equipment
Transmission &Signaling equipment
Semiconductor designing
Electronic Manufacturing Services (EMS)

Page 8

These are the statistics of the electronic industries in the year 2011

Factors Governing the Growth of this Industry

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The key factors governing the growth of electrical and electronics industries are as
follows:
Rising and continuous investments in research and development has led to increased
productivity and higher-value added electrical and electronics products. Increased foreign
investments have resulted in the accelerated growth in terms of electronics production and
exports. Foreign companies are now making huge investments and are installing
extensive production capacities in developing countries. Extends support to several global
industries namely medical, telecommunications, industrial and automotive sectors. Rising
incomes and living standards have resulted in the increase in demand of electronics
especially consumer electronics products in the world. This industry is highly fragmented
which comprises of many small and medium size enterprises.
Asia Pacific region is emerging as the most spinning place for the consumer electronics
industry, as the markets remain still unbranched. Rapid pace of innovation in electronics
technology is resulting in a consistent demand for newer and faster products and
applications.

Future Outlook
The worldwide electrical and electronics industry is experiencing phenomenal and
remarkable changes these days. The worldwide electronics industry is distinguished by
fast technological advances and has grown rapidly than most other industries over the
past 30 years. Voluminous production is slowly and gradually moving towards low cost
destinations, which in turn are the markets which offer the most long term potential. In
today's age of competition, electronic and electrical products manufacturing companies
are under constant pressure to develop new and innovative products in shorter time
cycles, at reduced cost, and with improved quality. The global electronics industry is
driven by demand for the products, which are durable, lighter, cheaper, and better than the
ones, they replace. To meet up the growing market demands, industry is slowly and
gradually shifting its base to Asia Pacific countries, which is now the prominent source of
electronic components and is soon going to turn out to be the primary destination for
consumer electronics. There is an estimation that within 20 years, two third of the
electronics industry will be four times as big as today and half of it will move into Asia.
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Foreign collaborations and mergers are on a rise. A new wave of industrialization is

throwing up several business opportunities for electrical and electronics market to further
its market. There is a vast growth in the sales of computers, software and networking
products. Younger generation is increasing becoming tech savvy and spending huge
amount of money on digital products such as MP3 players, DVD players, CD players,
mobile phones, speakers, headphones, shuffle, nano etc. Recent trends show that an
increasing number of engineering and design activities are also being outsourced to EMS
companies and they are becoming ODMs (Original Design manufacturers) and also
provide final system integration and logistical support. With India's strengths in electronic
design, this is a favorable trend for us.

Current Scenario :
2012 was an interesting year, with both exciting and worrying events for the Electronics
Industry in India. While on the one hand the global economic climate was volatile and
caused some slowdown in the country's economic growth, on the other the National
Policy on Electronics promised far-reaching consequences for the Indian Electronics
industry. The Policy aims at addressing the huge gap which is estimated at Rs.15.31 lakh
crore ($300 billion) between locally manufactured electronics and the consumer demand
for electronics that we expect to see by 2020.
If immediate steps are not taken to address this gap, it is forecasted that by 2020, electronics
imports may far exceed oil imports. Diverse areas such as manufacturing, R&D, IP creation,
manpower and training, standards, e-waste management, investments, and the setting up of a
National Electronics Mission are the immediate requirements for a growth in the Indian
Electronics scenario.

Chapter 3
Page 11

COMPANY OVERVIEW

VINYAS INNOVATIVE TECHNOLOGIES PVT. LTD

Customer satisfaction is Our Designature
An ISO 9000 2008 Certified Company

Vinyas Innovative Technologies Pvt.., was founded in the year 2001 as a start up
company. In a short span of nine years the organization
has grown to a USD 6 million company with
a team size of 600 people and aims to reach
Revenue of USD 12 million for the current fiscal.
Vinyas has invented the cutting edge technology
to address the needs of wide spectrum of the
EMS requirements. As an Electronics Manufacturing
Services Company, Vinyas services large OE customers with entire spectrum of
manufacturing facilities and the trained human resources. Starting with through-hole
assembly to the complex and miniaturized SMT assemblies are handled by the dedicated
teams assigned to each line of specialization.
Over the period of time, Vinyas has developed the expertise to move from PWB assembly
to Box Build by continuously moving up the value chain by its constant efforts,
investments in technology and by evolving human resources.
At vinyas, both customers and its human resources are considered as the two pillars of the
success and the progress made. This has resulted in long term and mature relationship
with customers and strong bonding with the team members.

CAPABILITIES
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Vinyas works with its customers right from the drawing board stage. Hence, we
participate in the development of products from prototype to alpha-beta stages to
production phase. This approach necessitates that we have the dedicated lines to address
the specifies of each of these phases of development and production.

At Vinyas Innovative Technologies Pvt. Ltd., we have set up dedicated lines for:

Prototype building
Medium volume production
High volume production

Each of the above phases of production is a group by itself in terms of technology,

processes and skill sets. Hence, we have deployed the right size machines with
appropriate technology and deployed the trained human resources at each of these lines
separately.

Engineering & Sourcing

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To complement the Electronics Manufacturing Services, we at Vinyas have consistently

worked hard to develop and build skills and expertise in engineering and sourcing. This
approach has helped to deliver our services faster and economically.
Currently we have strong, dedicated teams in Vinyas to address the need of engineering
and sourcing. This has helped us to deliver enhanced value of our customers in terms of
design improvements and right sourcing. Thus the approached has helped Vinyas to move
up the chain as well recognized partner for the Box Build.
We have developed specialized skills in the following areas of Engineering:

Product development
Mechanical Engineering
DFM/DFT/DRC
Procurement Engineering
Special Processes

Quality

Quality of services is integrated with quality of human resources.

At Vinyas we firmly believe that quality of human resource deliver the quality of
products and services to our customers. We consciously and continuously put in efforts to
train our human resource to achieve higher levels of performance and to acquire higher
grades of technical skills.
The results of this approach have helped us to get accredited with ISO 9001:2008 version
and ISO TS 16949. We are in the process of getting our processes assessed for ISO
14001.

We do integrate our Quality Systems with the systems of our customers wherever we are
specially requested for.
Page 14

Our exposure to Defence Industry has helped us to understand and implement MIL
Standards and MIL Grade Processes.

OBJECTIVES

The main objective of Vinyas is to continuously excel in the field of Electronic

Manufacturing by providing world class services and possessing world class facilities.
In order to meet its objectives, VINYAS has initiated measures which are internationally
accepted.

COMPANY

Name of the Company

Vinyas Innovative Technologies Pvt Ltd

Year of Establishment

2001

Address

KIADB Plot 200/Z2 In Survey no. 150

Hootagalli
Mysore 571186

Phone Number

91821 4009500 / 404555

Fax

91821 4282194

Email

marketing@vinyasit.net

Website

www.vinyasit.com

Chief Executive

Mr. N. Narendra

Designation of Chief

Managing Director
Page 15

Executive

Major Activities
Manufactures of

Electronic Hardware

Product / Service Imported

Electronic Components

Product / Service Exported

Electronic Hardware

Export to Countries

USA, Singapore, China, Denmark, Malaysia, U.K

& Canada

Number of Employees

600

ISO Standard

9001-2008 Certified

ORGANISATION STRUCTURE OF VINYAS

Page 16

VINYAS TEAM
Vinyas is led by Eminent and Professional team of experts with an overall exposure of
over 35 years to the Electronic Industry, and the team consists of:
Page 17

N. NARENDRA

As the Managing Director of the company, Mr. Narendra is a post graduate in Electrical
Engineering from the University of Southern California. He has over 14 years of
experience in Electronic manufacturing Industry and has led from the front in establishing
VINYAS as a growing company in the field.

COMPANY INFRASTUCTURE
PROTOTYPING

Floor space of 7,000 sq feet

Manual screen printer

Manual assembly line

Batch reflow over with nitrogenous capabilities

Highly skilled soldering technicians

MEDIUM VOLUME

Floor space of 40,000 sq feet

Separate Line for Lead Free assembly

Fully-Automatic screen printer

Fully automatic My Data Placement machine (40,000 CPH)

5 zone and 3 zone reflow oven

Dual

wave soldering machine

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HIGH VOLUME LINE 1

Floor space of 20,000 sq feet

Fully automatic Panasonic screen printer

Panasonic chip shooter (MSH3 with 40000 CPH)

Panasonic fine pitch placer 8000 CPH

7 zones Koki Reflow oven

Depanelling Jig

HIGH VOLUME LINE 2

MMCG3 Chip Shooter with 8,000 CPH

MSH3 Chip Shooter with 40,000 CPH

MMCG3 Chip Shooter with 8,000 CPH

MPAV FINE Pitch Placer

11 Zone VITRONICS XPM Reflow Oven

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INSPECTION

AOI

BGA Inspection System

X-Ray RTX 113HV

Microscope (IUVC 20)

TESTING

In-Circuit tester Agilent HP3070 Series II

MDA

Oscilloscope

Environmental Chambers

DMM and other bench test and measurement tools

Burn-in Room facility up to 550C

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SOURCING STRENGTHS

Verification of BOM

Drop-in/ alternate parts for non-stocked and obsolete parts

Approval from Customer for suggested parts

Process compatibility & Flow Charts

Equivalent RoHS parts for the projects with RoHS compliance

SOURCING COMMERCIAL

Reduction of Lead time

Negotiation of best prices

Negotiation of payment terms

Confirmation on tax & duty structures and required documents for customs,
Central Excise & Sales Tax Departments

Fund Flow estimation

Delivery mode and logistics

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Sourcing

Sourcing

Sourcing

Engineering

Commercial & Logistics

Page 22

CUSTOMERS

Customer List
Customer Name

Place

Proton Energy System

USA

X Com Electronics

Dubai

Diagnosis Ltd

UK

AKCP Company Limited

Hongkong

Jakarta Ltd

UK

Somix Technologies Inc.

USA

Bill Yurek

USA

ATAL. B.V

Netherlands

Telnor Business Solution

Norway

MN Service Industries

Switzerland

Optex Inc

Canada

Carw Forf Tech

Newzealand

Crea Tech Sprl

Belgium

Net Improvement Consulting Pvt Ltd Australia

World Food Programme

Italy

Henric Hertz Strabe

Germany

ECAD Technologies

Newzealand

Page 23

Bharath Electronic Ltd

Bangalore

Larson & Turbo Ltd.

Mysore

G.E. Power Control

Bangalore

Texas Instrument

Bangalore

ITI

Bangalore

Tata Power Control

Bangalore

Matrix

Pune

GIC

Pune

Measurements & Control

Pondicherry

Mobile Applications

Bangalore

Omni Gate Systems

Chennai

Chira Electronics

Bangalore

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AWARDS & CERTIFICATE

Award Received for Best Supplier 07 08

ISO 9001 2008 CERTIFICATE

Page 25

Page 26

India has a large market with long term growth potential. There is potential to develop
and manufacture Electronics/IT hardware for the local and global market and gain higher
global share besides meeting the countrys future requirement. So far the industry has
been able to capture only a small share of the global electronics hardware as compared to
other Asian countries. Presently, the Indian Electronic Industry has been witnessing brisk
rate of growth. This sector is attracting considerable investments not only as a vast market
but, also a potential production base by international companies. In manufacturing, the
investments have been provided by the deli censing of the entire electronics industry and
supportive policies.
India started electronics mfg in 1965 with focus on space and defense Technologies,
followed by consumer electronics and telecom

1920 Valves and Vacuum Tubes

1965 Space and Defense

Consumer Electronics

1985 Computer & Telecom exchange

1988 Digital Exchanges

1984-90 Growth phase for electronics

1991 Crisis due to Gulf War and Political instability

1997 ITA 1 (Under 1WTO) signed sluggish investments due to

uncertainty about policy under zero import duties

2002-08 Growth of Cellular phones

Zero Duty regimes under ITA-1

Investments in Electronic Design, R & D.

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In recent years the electronic industry is growing at a brisk place. It is currently worth $10
Billion but according to estimates has the potential to reach $40 billion by 2010. The
largest segment is the consumer electronics segment. While is largest export is
components.
Why we need EMS Industry in INDIA?
Asian tiger nations like china, Singapore, Malaysia, Taiwan, Thailand etc., have
built the success stories on the foundation of electronics hardware industry.
As software industry can employee only white color labor force, what about the
huge color work force which firms the backbone of the industrial landscape of
India
As we have to grow our own agriculture, similarly we have to build our own
hardware products that are low costs and are designed for the Indian environment
that cater to the needs of the Indian masses.

Recent trends show that an increasing number of engineering and designing activities are
also being outsourced to EMS Companys ant they are becoming ODMS (original Design
Manufacture) and also provide final system integration and logistical support.

CONSUMER ELECTRONICS
Consumer electronics are electronic equipment intended for everyday use, most often in
entertainment, communications and office productivity radio broadcasting in the early
20th century brought the broadcast receiver. Later products include personal computers,
telephones, MP3 players, digital cameras and recorders using video media such as DVDs
VCRs or cam carders, increasingly the product have become based on digital
technologies.
The latest consumer electronics are previewed yearly at the consumer Electronics. Show
in Las Vegas, Neville at which many industry pioneers spek.

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TRENDS:While consumer electronics continuous in its trend of convergence, combining

elements of many products, consumers face different decisions when purchasing.
Many products include interest connectivity using technologies such as WI-FI,
BLUETOOTH and ETHERNET. Products not traditionally associated with computer use
(such as TVs or HI-FU equipments) now provide options to connect to the internet or to
a computer using a home network to provide access to digital content.

POTENTIAL AND OPPORTUNITIES OF EMS IN INDIA

Revenue generated by electronics manufacturing service provides its original
design manufacture in India will rise from $774m in 2004 to $2.03 Billion in 2011.
The growth of EMS industries will contribute to Indias overall electronic growth
from 411.5 billion in 2004 to $40 in 2011.

GROWTH DRIVER FOR EMS IS: Strong and growing domestic demand for mobile phones, pcs consumer and
automatic electronics
Increases demand for telecom, infrastructure equipment teledensity to increase
from the present 9% 1000 to 22 by 2011
Rising labours cost in India
More of global EMS in India and their plan for increased investments in India

Page 29

CLASSIFICATION OF DEPARTMENTS

DEPARTMENTS
DEPARTMENTS

PRODUCTION
PRODUCTION

HUMAN
HUMAN
RESOURCE
RESOURCE

MARKETING
MARKETING

FINANCE
FINANCE

QUALITYPOLICY
POLICY
QUALITY

PRODUCTION
Page 30

It plays a very important role in achieving organizational excellence. A number of

organizations worldwide have achieved excellence by effective production management.
It involves understanding of the characteristics of various types of production system,
identification of the different phases of the management process, realizing the potential of
different analytical tools developing the ability to react under various scenario to achieve
consistently excellent business results, maintaining superior quality, higher productivity,
perfect delivery performance, overall customers satisfaction & enterprises excellence all
with lower cost.

Type of Product: Vinyas produces customized products that are customer centric in
nature.

Type of Productive System

Volume of production & system are:
A). Batch and Mass production
B). Process & Product system
Productive system is used based on duration of projects. Master Productive
Schedule and Production Planning control depends on projects.

There are four production plants in Vinyas, namely:

A) PLANT 1

B) PLANT 2

C) PLANT 3

D) PLANTS 4

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Product Process in PLANT 1

Raw Materials

Pick N Place Machine

Check End Process

Assembling Area

Testing Area
Washing Area
Packing Area

Final Inspection

Scrap Area

Quality Control
Every 30 minutes quality check will take place in each area by inspections.

PLANT 2
Product Process in PLANT 2
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Raw Materials

Pick N Place Machine

Screen Printing Machine

Mechanical Assembling Area

Wave Soldering Area

Hand Soldering Area
Burn Chamber Testing Area

Packing Area

Final Inspection
Dispatch

PLANT 2 produces large volume products. Based on projects employees are allocated in
various jobs. Job instructions are given to employees in each separate chart to work in an
Page 33

effective way. And in each functional area there is inspection to check the quality of each
product produced by employees.

Quality Control
Every 30 minutes quality check will take place in each area by inspections.

PLANT 3
Product Process in PLANT 3

Raw Materials

Pick N Place Machine

Screen
Final
Assembly
Packing
Testing
Scrap
Printing
Dispatch
Inspection
Area
Area
Area
Machine
Burn
Chamber
Testing
Area

Page 34

PLANT 3 produces medium volume products. Based on projects employees are allocated
in various jobs. Job instructions are given to employees in each separate chart to work in

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an effective way. And in each functional area there is inspection to check the quality of
each product produced by employees. These products are exported to foreign countries.

Quality Control
Every 30 minutes quality check will take place in each area by inspections

PLANT 4

Page 36

Product Process in PLANT 4

Raw Materials

Pick N Place Machine

Screen Printing Machine

Assembling Area

BGA Rework Machine

X-ray Machine
Testing Area

Counting & Kitting

Final Inspection

Dispatch

Scrap Area

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PLANT 4 produces medium volume products. Based on projects employees are allocated
in various jobs. Job instructions are given to employees in each separate chart to work in
an effective way. And in each functional area there is inspection to check the quality of
each product produced by employees. These products are exported to foreign countries.
Raw materials are imported to produce products.

Quality Control
Every 30 minutes quality check will take place in each area by inspections.

HUMAN RESOURCE
Human Resource is a distinctive approach to the employment management which seeks to
achieve competitive advantages through the strategic deployment of a highly committed
Page 38

& capable work force using an integrated array to cultural, structural & personal
techniques.

Human Resource refers to the practices & policies we need to carry out the personnel
aspects of management job, specifically, acquiring, training, appraising, rewarding &
providing a safe & fair environment for companys employees.

FACTOR OF HUMAN RESOURCE MANAGEMENT

Society changes &

reforms

Strategic and operational

changes

Political
socioeconomic
legislation
technological

Corporate planning
marketing etc

Human Resource Management

HRM

Changes in HR composition of
staff distribution of staff over:
functions, positions, age
distribution, competency,
recruitment, departure, redundant

Changes in needs and goals of

individual employees in terms of
job content, meaning of work,
work conditions

WOKING HOURS:
In India minimum working hours is 48 hours that is from Monday to Saturday. The
working hrs in vinyas is from 9 am to 5.30 pm.
Page 39

HR CAPABILITIES

Manufacturing

Inspection

Technicians 412

Inspectors 60

Supervisors 15

Supervisors 8

Engineers 03

Engineer 01

Manager -02

Manager- 01

Testing

Sourcing

Technicians 12

Manager- 01

Engineers 03

Executives - 14

Manager -01

Logistics 04

Marketing

Administration

Executives 04

Executives 10

Manager 01

Manager 02

General Manager - 01

General Manager 01

VINYAS POLICIES:

Page 40

Vinyas have a several policies in different areas. The following policies are:

Recruitment & Selection policy

Performance policy

Compensation policy

Induction policy

Grievance policy

Retrenchment policy

Transfer policy

Succession policy

Health & Safety policy

Disciplinary Code &

Other policy

ESSENTIAL QUALITIES OF THE HR MANAGER

Show empathy
Page 41

Approachable to employees

Communicative effectively

Flexible in administering policies and in their own work schedules. Policies are
guidelines

HR Managers have two distinct, and often conflicting, roles according for a
consumer products company

Active listen to the employees

Leadership- taking people to a place that they would not normally go to on their
own

Heart of organizational leadership

Providing the right C (challenge, confidence, or coaching) to the employees

Define a vision, articulate values and infuse both every aspect of employee
management

MARKETING

The American Marketing Association offers the following formal definition, Marketing
is an organizational function & a set of processes for creating, communicating &
Page 42

delivering value to customers & for managing customer relationship in ways the benefit
of the organization & its stack holders.

MARKETING CAPABILITIES OF VINYAS

Manufacturing
Executives 04
Manager -01
General Manager - 01

MARKETING MIX:

The role available to a business to gain the reaction it is seeking from its target
market in relation to its marketing objectives.

7Ps- Price, Product, Promotion, Place, People, Process, Physical Environment

Traditional 4Ps extended to encompass growth of service industry.

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Product

Placement

Price

Process

Physical Evidence

Promotion
People

THE MARKET
Following the market trends and realizing the importance of
Spreading the pie, the following market segments has been targeted
-

Medical electronics 25%

Telecommunication 35%

Power- 20%

Others- 20%

Sales

Telecommunication
Power
Medical Electronics
Others

Page 44

FINANCE
The term Finance refers to the life blood of the business. Generally, finance is referred to
as the funds used in the business, but it is a flow concept & never it is used as a static
concept. Therefore, finance refers to the movement of funds within and outside the firm.

The importance of finance in the field of management was earlier restricted to certain
occasions likeA. Expansion of the company

B. Mergers & Acquisitions

C. Development & diversification of the company.

MAINTENANCE OF PROPER BOOKS OF ACCOUNTS AND RECORDS

Every company is required to maintain books of account showing all sums received and
expanded by the company, all sales and goods, all assets and liabilities and utilization of
material and labour. The accounts must give a true and fair view of the state of affairs of
the company. Accounts books are required to be preserved for eight years. The annual
accounts, i.e., the balance sheet and the profit and loss account are required to be
presented to the shareholders at the Annual General Meeting (AGM).
Where the profit and loss account and the balance sheet of a company do not comply with
the accounting standards, such companies shall disclose in its profit and loss account and
balance sheet, the following:

1. The deviation from accounting standards,

2. The reasons for such deviation; and
3. The financial effect, if any, arising due to such deviations.

Page 45

TAX BENEFITS FOR THE ELECTRONIC INDUSTRY

India is today one of the most favourite destinations for research, design and testing.
Now, it is also emerging as the next biggest manufacturing hub in Asia, which will cater
to the rest of the world. Though a bit delayed, the Semiconductor Policy is in place,
which is like a shot in arm for the manufacturing sector.

The Indian government has taken several steps to encourage manufacturing in the
country, though much is still needed to bring the nation on par with its global
counterparts. One of the major benefits that a government can offer to the manufacturers
is tax cuts. This article tries to explore the policies that India has in place for the
electronics industry and the tax benefits for the players in electronics manufacturing
space.

The Department of Information Technology (DIT) is actively engaged in promotion of

electronics hardware manufacturing in the country. It works in close coordination with
various associations of the electronics hardware industry and thus, from time to time takes
various measures to encourage the industry. In addition to offering various other benefits
to the players, the government ----- ensures relief in duties.

The government is taking steps to bring down the total taxation level on electronic
hardware. In that direction, the general rate of excise duty (CENVAT) has been reduced
from 16 per cent to 14 per cent in the Budget 2008-09 and central sales tax (CST) has
been reduced from 3 per cent to 2 per cent. Excise duty on computers is 12 per cent.
Microprocessors, hard disk drives, floppy disk drives, CD ROM drives, DVD drives,
DVD writers, flash memories and combo drives have been exempted from excise duty.
Parts, components and accessories of mobile handsets including cellular phones are
exempted from excise duty. Value added tax (VAT) on IT products is 4 per cent.

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QUALITY POLICY

Vinyas innovative technologies Pvt. Ltd. is committed to provide total electronic

hardware manufacturing solutions and satisfy the stated and implied needs of customers
both internal and external based on continual improvement. The process of continual
improvement will be enable by human resource development and customer success.

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LEARNING AND EXPERIENCE

In this competitive world it is very much important to have experience of working in an

organization and only class room teaching is not enough. Doing this project lot of
learning has occurred. Learning of practical applications of theoretical knowledge by
exposing to company has occurred.

The learning experience is enlisted below.

1) The company is managing good industrial relations wherein good relation
between workers and the superior managers. Is visible in terms of performance in
the company & Industrial peace..
2) The company is well managed with timely business strategies.
3) Based on ratio analysis the financial soundness of the company is measured.

The following are learning experience with respect of the company

We have studied the organization of the company, the strategy adapted by the
company, the organization hierarchy and the way it works.
The company has adopted The participative leadership style so it encourages to
its workers to show more interest in managerial activities.
In assembly department, the process is divided into different shops. It has safety
measures at the work place. It has used advanced technology like automated
machine in order to minimize cost . They produce quality product. Main strategic
intention of the department is recycling the wastage. If any wastage comes after
the recycling it is send to other company.
During the adoption of new technology, management provides more training
skills to the workers for the efficient work and the work position.
In order to motivate the employees, the company follows an internal recruitment process
through promotions. If there is any vacant job the company first searches within the
organization and if right employee is not available internally then it goes for external
recruitment.
BIBLIOGRAPHY
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Operation Management- Buffa.

Human Resource Management V.S.P. Rao
Principles & Practices of Management- T.N. Chhabra
Marketing Management- Philip Kloter
Financial Management- Prasanna Chandra
www.vinyasit.com

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