1

ASHLEY DIENER
DUSTIN SLOWIAK
JAMES BUTLER
JENNIFER GOODWIN
SOPHIE LASKO
PARK
in the
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2 3
As you frst arrive at the Bark in the Park event, youll be drawn in by a cheerful envi-
ronment of family fun at Lakefront Park in Hudson. Various activities throughout the park will
interest all family members. At the entrance/exit area, youll see a booth with information about
pet adoption and Wags&Whiskers as an organization.
Nearby, there will be an adoption booth for those interested which you can conveniently
stop back at the end of your day at Bark in the Park as well! Volunteers can assist you to make
an adoption that day, or set up a time to do so in the future. Throughout the park the array of
activities will include a bouncy castle, bouncy obstacle course, face painter, and a henna tattoo
artist.
Near the back of the park there will be a stage set up for a magician, as well as a DJ
which will switch out throughout the day. Parents can enjoy some relaxation here while the kids
are still entertained! Youll also have plenty of food choices to satisfy every appetite with six
different concession stands, offering hot dogs, popcorn, hamburgers, refreshments, cotton can-
dy, and much more!
Youll also fnd a merchandise booth where you can purchase t-shirts, hats, bracelets, and
more from this event to support Wags&Whiskers! Make sure you stop by the information booth
to donate money for Wags&Whiskers!
You will leave Bark in the Park feeling happy and proud that you were apart of something
special and contributed to a great organization.
OVERVIEW OF PRODUCT INDEX
Bark to take part for a cause Bark to take part for a cause
Overview of product.......................................................................3
Features and benefts......................................................................4
Event grounds.................................................................................5
Target market..................................................................................6-8
Positioning statement.....................................................................9
Branding preface............................................................................10
Stationary rules..............................................................................11
Stationary package.........................................................................12-13
Wordmark and logo rules.............................................................14
Improper logo uses........................................................................15
Merchandise...................................................................................16-18
Merchandise prices........................................................................19
Concessions....................................................................................20
Admissions.....................................................................................21
Fun features....................................................................................22
Waste/seating.................................................................................23
Advertising.....................................................................................24-25
News releases.................................................................................26-27
Public relations...............................................................................28
Sales promotions............................................................................29
Internet/web/word of mouth........................................................30
Direct marketing............................................................................31
Sponsorship packet........................................................................32-40
Objectives........................................................................................41
Application/permits......................................................................42-43
Infows/outfows............................................................................44-45
Poster.................................................................................................46
Flyer...................................................................................................47
Sources..............................................................................................48
4 5
Feature: 6 concession stands
Beneft: to provide people with food and beverages to keep them satisfed throughout the event.
Feature: 1 bouncy castle and 1 bouncy obstacle course
Beneft: to entertain the children and keep them busy and preoccupied.
Feature: 1 magician
Beneft: to entertain the children and keep them busy and preoccupied.
Feature: 1 DJ
Beneft: to keep the adults and kids entertained with fun and upbeat music.
Feature: 1 Wags&Whiskers adoption information booth
Beneft: to provide families with the opportunity to adopt and observe the animals provided.
Feature: Brochure for puppy adoptions brought to us by Wags&Whiskers
Beneft: to give the families information on the animals.
Feature: 1 face painter
Beneft: to entertain the children and keep them busy and preoccupied.
Feature: Merchandise stand
Beneft: to provide merchandise to people who support dogs and adopting dogs.
Feature: Henna Tattoo Artist
Beneft: to provide a fun activity for the family that you will all remember.
FEATURES AND BENEFITS EVENT GROUNDS
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6 7
Our target audience for this event are younger families with children ranging in age from
3-9. This event is tailored to this audience since we will have many attractions that only kids in
this age group will fnd entertaining and fun. These families will have a need for a dog wheth-
er it is for protection, companionship, interaction with animals, etc. They are typically well off
enough to afford the cost of a dog, and have a big enough home, or back yard for the dog to
roam and play with the family.
CENSUS INFO:
Hudson Area:
Population 31,598
Average household income: $67,719
Median age: 37
Total households: 5,287
Family Households: 3,324
Households with children under 18 years of age: 1,665
River Falls Area:
Population: 14,889
Average household income: $47,627
Median age: 23
Total households: 4,269
Family households: 2,337
Households with children under 18 years of age: 1,243
Baldwin Area
Population 3,957
Average household income: $45,295
Median age: 32
Total households: 1,572
Family households: 1,006
Household with children under 18 years of age: 581
Ellsworth Area:
Population: 6,819
Average household income: $48,493
Median age: 38
Total households: 1,334
Family households: 919
Household with children under 18 years of age: 683
Stillwater Area:
Population: 15,143
Average household income: $57,154
Median age: 37
Total households: 7,309
Family households: 5,028
Household with children under 18 years of age: 2,363
Woodbury Area:
Population: 62,787
Average household income: $91,383
Median age: 36
Total households: 21,668
Family households 10,567
Households with children under 18 years of age: 4.768

TARGET MARKET TARGET MARKET
Bark to take part for a cause
Bark to take part for a cause
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PSYCHOGRAPHICS OF FAMILYS HAVING
DOGS AS PETS:
Dog owners are typically couples with children. They usually have a home big enough
to house a dog. They have a strong family value system, and are all very close to each other
as a family. These families seek companionship from animals, and they seek out dogs to fll a
void within the family or household. Dog owners are typically older couples in their mid 30s to
early 40s. They are typically more well off and can afford the best food and toys for their dog.
They also feel that the dog is a part of the family like a brother or sister then just a pet. If the
animal were to pass away they would feel as if they lost someone close to them like a brother or
sister.
DEMOGRAPHICS OF DOG OWNERS:
Race Majority White 64%
Gender Majority women 57%, men 43%
Family income- Typically $100,000 or more a year.
Living area- Majority Suburban, and Rural.
MODEL TARGET:
Steve is a 36 year old Caucasian business man who is married to his 35 year old Cau-
casian wife Amanda who works for 3M. These two have a combined income of $90,000 and
have three kids named Jeremy (7 years old), Brandon(3 years old), and Stacy (5 years old). This
family lives a nice suburban neighborhood in a neighborhood full of other kids for theirs to play
with. This couple each has their own car, one is a 2012 Hyundai Tucson SUV, and the other is a
four door Dodge Dart sedan.
TARGET MARKET
Bark to take part for a cause
Entertainment
Informational
Inexpensive
Expensive
PARK
in the
Willow River St. Park
Phipps Center for the arts
Troyburne
Bark in the Park is a special event where families can get together and experience a fun
and great opportunity to help save a dogs life. The event offers food, entertainment, infor-
mation and most importantly, the opportunity for families to adopt a dog in need. It is a great
learning experience for children and also a great opportunity to donate money for a very special
cause.
Bark in the Park delivers a great family experience on a very low budget. Bark in the
Park is a one of a kind event that will provide families with a days worth of fun!
POSITIONING STATEMENT
Bark to take part for a cause
Bark to take part for a cause
10 11
PARK
in the
PARK
in the
PARK
in the
PARK
in the
Our multicolored logo can be used on any light colored background. If printed on a
darker background, the black should be converted to white and green should remain the same
color. Under the circumstances of a background color diminishing the color of the green, a full
black or full white logo is also acceptable.
SIGNATURE RULES
Bark to take part for a cause
This guide serves as the offcial logo and graphic standards for the Bark in the Park event.
This document exists to protect the consistency and integrity of our brand and logo. This guide
has standards that must be referenced to when using our brand for internal and external commu-
nications. Unauthorized use of our brand is unacceptable. The section will cover:
Proper uses of the logos colors
Unacceptable uses of our logo
Signature rules
Wordmark rules
Stationary Package (Letterhead, Business Cards, Envelopes)
BRANDING PREFACE
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12 13
For the letterhead, we used the same font as on the identity logo along with an italicized
font events name, the name of the sender, and location sent from. This letterhead will be used
on all offcial mailing documents.
STATIONARY PACKAGE
Bark in the Park
Name Address Phone Email
Bark to take part for a cause
Name/Title
Address
City/State/Zip
The envelopes will feature a watermark of the Bark in the Park dog with the full logo on
the upper left hand side. Immediately to the right the user would enter his or her name, title, and
his or her return address.
The business cards also feature a watermark of the dog, however they do not display the
logo, replaced, instead, by the events word mark. The user would then enter his or her contact
information in the bottom right corner, and an address that can reach them on the bottom left.
PARK
in the
Name
Title, Department
Address
City/State/Zip
Phone (555) 555-55555
Fax (555) 555-5555
name@barkinthepark.com
www.barkinthepark.com
STATIONARY PACKAGE
Bark to take part for a cause
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This page has been used to demonstrate how altering the logo can take away from the
brand image. Alterations of colors or text are not to be used on the Bark in the Park logo. Keep-
ing the logo consistent will help develop a brand image for the event. Unacceptable logo confg-
uration includes, but is not limited to these examples.
PARK
in the
PARK
in the
Improper use of scale
Use of unofcial font Improper Spacing
Improper combinations of of-
cial colors
Readjusting key elements
Use of unofcial colors
PARK
in the
PARK
in the
PARK
in the
PARK
in the
IMPROPER LOGO USES
Bark to take part for a cause
The word mark is the only other representation of our brand without the use of our off-
cial brand identity. The word marks colors include the green used in our logo and a basic black.
It uses a Markfelt Font. The text in the logo is Comic Sans MS. Offcial colors and fonts of the
Bark in the Park brand are as follows:
Marker Fel t
AaBbCcDdFfGgHhIiJjKkLlMmNnOoPp
Comic Sans MS
AaBbCcDdFfGgHhIiJjKkLlMmNnOoPp
Park Green
R-43 G-182 B-115
C-75 Y-0 M-75 K-0
Black
R-35 G-31 B-32
C-0 Y-0 M-0 K-100
Wordmark
WORD MARK AND LOGO RULES
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MERCHANDISE MERCHANDISE
Bark to take part for a cause Bark to take part for a cause
PARK
in the
Bark In The Park
Beneft for:
Wags and Whiskers
Animal Rescue
2013 Sponsors:
PARK
in the
Bark In The Park
Beneft for:
Wags and Whiskers
Animal Rescue
2013 Sponsors:
Front Back
Bark in the Park
Benift for:

Wags and Whiskers
Animal Rescue
2013 Sponsors:






18 19
MERCHANDISE
Bark to take part for a cause
PRICES OF MERCHANDISE
Shirts: $10
Hats: $15
Wristbands: $2
Sweatshirts: $20
Bark to take part for a cause
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Hot dog: $1.50
Hamburger: $3.00
Cheeseburger: $3.00
Snow cone: $1.00
Mini doughnuts $5.00
Popcorn: $1.50
Cotton candy: $3.00
BEVERAGES
Water: $1.00
Pop: $1.00
(Sierra mist, Mountain Dew, Pepsi, Diet Pepsi, Lemonade)
CONCESSIONS
Bark to take part for a cause
ADMISSIONS
$5 for people ages 5+
Free for kids ages 4 and under
You will get a wristband once you enter the grounds.
Bark to take part for a cause
$
5

O
f
f

C
o
n
c
e
s
s
i
o
n
s
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CASTLE BOUNCER
Price $165/day
Size: 13x13
2 LANE BUNGEE RUN
Price: $315.00
Set up area: 37x13x10
Recommended age group 10 years and under
Optional insurance coverage 10% of rental charge
Free delivery for orders over $145
FACE PAINTER
Price $250.00 for 2 hours
$80 for every hour after
HENNA TATTOO ARTIST
Rates: $100 for the frst hour and $50 for every hour after
Average 20-25 Henna Tattoos/ hour
MAGICIAN

One show for 80 kids - $279
DJ
4 hours of musical entertainment
Digital DJ system
Interactive DJ & Emcee
3,000 Watt Professional grade QSC Audio System
2 lights
Price: $825
FUN FEATURES
Bark to take part for a cause
Jimmys Johnnys Porta Potty:
$375 for three
ABC Rental & mini-storage:
Five 32 gal garbage cans
$30 for six total
Chairs and tables:
8 ft. table $12.00/ table 8 tables = $96
Chairs $3.00/ chair 80 chairs = $240
20x20 tent $439.00
15x15 tent $349.00
WASTE/SEATING
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2f x 9f Stage Banner - $36.00
ADVERTISING
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BROADCAST
Sponsored by: Wags&Whiskers
101.3 KDWB All the Hits and Commercial Free Mondays
30 second ad on May 30, June 1, 3, 5
Time: 8:00am
Price = $175.00 per ad
Total = $700
K102 Todays country
15 second advertisement on May 28, 29, 31, June 2, 4, 6
Time: 3:00pm, 4:00pm
Price = $125.00
Total = $750

WEVR-FM 106.3
15 second ad
Played on May 25, 27, 30, June 1, 5
Price=$120/ 15 seconds
Time: 7:00am
Total = $600
WDMO-FM Menomonie 95.9
15 Second ad
Played on May 26, 28, 31, June 2, 6
Price = $125
Total = $625
Time: 7:00am
ADVERTISING
Bark to take part for a cause
NEWSPAPERS
Hudson Star-Observer
Weekly circulation: 10,000
One column wide, six inches in length
Black and white
Price: $13.00 per inch x 6 = $78
Total = $156
Placed in the May 26th, June 2nd
St. Paul Pioneer Press
One of the largest papers in Minneapolis/ St. Paul
Circulation: 191,000
One column wide, fve inches in length
Black and white
Price = $209.00
River Falls Journal
Largest newspaper in River Falls area
Circulation: 4,000
One column fve inches long black and white ad
Price = $64
Place in weekly ads for May 26th, June 2nd

Baldwin Bulletin
Baldwins largest newspaper distributor
Circulation 2,000
One column, six inches in length, black and white
Price = $60
Placement: May 26th, June 2nd
26 27
Bark to take part for a cause Bark to take part for a cause
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BENEFITING CHARITY:
WAGS&WHISKERS MN ANIMAL RESCUE
Collecting donations for the organization
All profts made from event will go to organization
Raising awareness about the animal rescue
Get animals adopted/foster homes
Helping them gain more publicity through our advertisements
PUBLIC RELATIONS
Bark to take part for a cause
SALES PROMOTIONS
Bark to take part for a cause
The frst 50 people to attend the event will get a $5 coupon for concessions on their ad
missions wrist band.
The frst 20 kids under the age of 13 will get one free entry into the bouncy castle.
When you like the Facebook page you will receive a dollar off of admissions.
When you follow us on Twitter you will receive a dollar off of merchandise
When you are the frst to re-tweet our post, you will receive a dollar off of any conces-
sion stand item.
For every $10 you donate to Wags&Whiskers you get $1 off a concession item, or
merchandise item of our choice.
If you bring a group of ten or more people to Bark in the Park, your whole group will get
$1 off the admission price.
$1 will be taken off admission when you use the correct word given to you in our radio
advertisements.
30 31
SOCIAL MEDIA:
Utilizing various social media will help us to promote our event. The two will we primar-
ily focus on will be Facebook and Twitter.
FACEBOOK
A Facebook event page will help us reach a large audience. On the page we will have
all information about the event. We could promote this page by offering $1 off admission for
each share of the event page, or a $1 off concessions for every person that invites 50 of their
friends. We would also link the page to the Wags&Whiskers Facebook page and website, to
help raise awareness about the organization.
TWITTER
We would also create a Twitter account for the event. This would be another technique to
raise awareness about the event. We could offer all followers of the event a $1 off coupon for
merchandise. Another way to utilize this account would be to offer the frst person to re-tweet
anything we post a $1 off coupon, which would help us reach a wider audience. Limitations on
this would include each person having a limit to how many coupons they receive, and at the
event only being able to use one coupon per piece of merchandise.
We would also enter all followers on Twitter and confrmed guests on Facebook in week-
ly drawings, for two months prior to the event, for free merchandise. Each individual could only
win once, and would receive a coupon redeemable on the day of the event requiring atten-
dance to redeem.
INTERNET/WEB/WORD OF MOUTH
Bark to take part for a cause
WORD OF MOUTH
The best way to gain awareness, and thus more attendance, to our event will be through word of
mouth. Through word of mouth we hope individuals in Hudson and surrounding communities
will learn about our event.
Bark to take part for a cause
WOODBURY, MN
1. Animal Humane Society
2. Auntie Nancys Professional
Pet Sitting Service
3. Bone-Voyage Pet Sitters
4. Carver Lake Veterinary Center
5. Hudson Road Animal Hospital
6. Valley Creek Road Animal Hospital
7. Woodbury Animal Hospital
8.Footprints Academy and Peace of Mind
Early Education Center
9. Kinderberry Hill Child Developmen
Center
10. KinderCare Learning Center
11. New Horizon Academy
12. Alenov Wellness Center
13. Valley Chiropractic Clinic Ltd.
14. Krik Portrait Designs
15. Wal-Mart
16. Sams Club
17. Toys-R-Us
18. Dicks Sporting Goods
19. McDonalds Play land
20. Davids Chophouse
21. Applebees
22. Target
23. Rainbow Foods
24. Sunsets
25. Yangs Chinese Restaurant
26. Kowalskis Market
27. Keys Caf
28. Axels Bonfre
29. PDQ
30. Noodles & Company
DIRECT MARKETING
ELLSWORTH, WI
1. American Family Insurance
2. Associate Bank
3. Dairy Queen
4. Ellsworth Country Club
5. Ellsworth Public Library
6. Kollbaum Chiropractic
7. Pierce Veterinary Clinic
8. Pops Malt Shop
9. Fitness Infuence
10. Jo Jos Jewelry & Gifts
11. JH Pure Photography
12. M&I Bank
13. Nesbitts Nursery, Inc.
14. Mayo Clinic Health System
15. Nyeggen Chiropractic
16. Sergentss Nursery, Inc.
17. Reuvers Nursery
18. Shaw Family Dental
19. Snap Fitness
20. Softouch Electrolysis & Body
21. State Farm Insurance
22. Subway
23. Western Wisconsin Nutrition
24. True Value Hardware/Parts City
25. Woods & Water Real Estate
32 33
DIRECT MARKETING
Bark to take part for a cause
HUDSON,
WI
1. Animal Medical Clin-
ic
2. Arbys
3. Barkers
4. WalMart
5. Starbucks
6. Buffalo Wild Wings
7. Cold Stone
8. Dennys
9. Perkins
10. Dunn Bros Coffee
11. Magnusson Veteri-
nary Svc
12. Carribou Coffee
13. Brighton Veterinary
Hospital
14. Kwik Trip
15. McDonalds
16. Hudson Pet Hospital
17. Magnusson Veteri-
nary Svc
18. Fleet Farm
19. Pier 500
20. San Pedro Caf
21. Mama Marias
22. Winzer Stube
23. Animal Emergency
& Referral Center
24. Applebees
25. Taco Bell
26. Keller Lake Animal
Hospital
27. FedEx
BALDWIN, WI
1. Baldwin Veterinary Clinic
2. Homestead Veterinary
Clinic
3. Anderson Clinton D DVM
4. Phoenix Bar & Grill
5. Jongquist Family Kitchen
6. Shellys Northside
7. Rays Southside Restaurant
8. Pizza man
9. A&W All-American Food
10. Tammys Little Tykes
11. L & S Child Care Ctr
12. Daisy Hill Learning
Center
13. Dianes Day Care
14. Little Leaps Child Care
15. KinderCare Learning
Centers
16. Sunshine Child Care &
Learning
17. Head Start
18. Nilssens Food
19 Bob & Steves BP
20. Silver Bison Ranch
21. Honey Maple
22. Roberts Grocery
23. American Legion
24. Baldwin Area Medical
Center
25. Baldwin Beauty Shop
RIVER FALLS,
WI
1. Perkins
2. Great Clips
3. Shopko
4. Walgreens
5. Kwik Trip
6. Burger King
7. McDonalds
8. Subway
9. Diary Queen
10. China Moon
11. BP
12. Knnic Veterinary Service
13. Kinnicroix & River Falls Vet
14. Vezina Veterinary Clinic
15. River Falls Veterinary Hos-
pital
16. Little Minds Learning Center
17. Little Adventures Childcare
Center
18. Faith Lutheran Church & Pre
School
19. Heartland Montessori School
20. Kids Corner Daycare
21. New Adventures Learning
Center
22. Steves Pizza
23. Dominos Pizza
24. Juniors
25. Jimmy Johns
26. Moodys Car Dealership
27. The Dish and The Spoon
Caf
28. Shooters bar
A Bark in The Park Beneft for Wags&Whiskers Animal Shelter
Saturday June 8th, 2013
From 12PM-4PM
829 1st St. Hudson, WI 54016
HOW DO I SPONSOR THE EVENT?
Please read the attached information on the benefts of sponsoring this event.
Review our levels and decide on which one you would like to participate in.
Contact us at JamesB@yahoo.com and mail us your application. Or call 715-223-8965.
Then we will send you a contract and promotion for your company.
SPONSORSHIP PACKET
Bark to take part for a cause
34 35
WHAT
A Bark In The Park is a charity event benefting dogs that have been abandoned or abused, and put into
Wags&Whiskers animal shelter. This will be the frst year that this event will be held, but hopefully not the last.
Many dogs are treated poorly by their owners, and then have to be rescued by animal control. Now its our turn
to help give these dogs a home with a great family. By creating awareness to this issue we are hoping that fam-
ilies will adopt some of these animals and give them a home to sleep in, or at least give awareness to the issue,
so in the future if a family wants a dog they can choose to rescue one from Wags&Whiskers.
WHERE
A Bark In The Park will be located at the band shell in downtown Hudson at 829 1st St Hudson, WI
54016. This very wide and spacious area that has been used in years past for concerts, productions and for the
annual Booster Days. This will be a great place for families and dogs to roam freely and be able to easily access
all the booths, activities and food concessions.
WHEN
A Bark In The Park will be held on Saturday, June 8th 2013, 12pm-4pm.
BY WHO
A Bark in the Park is raising money to donate to Wags&Whiskers, which is a small non-proft ran by
volunteers dedicated to saving lives and fnding forever homes for stray, abandoned and surrendered dogs in
high kill shelters. All of their dogs are currently in foster homes waiting to be adopted, and because of that
the volunteers get to know the animals very well and they can easily match the dogs personality to a family in
search for the right dog to add to their home. Our hope is to raise as much money possible to donate to this won-
derful non-proft organization to aid in the rescue and survival of these helpless animals.
OVERVIEW
Bark to take part for a cause
A chance for people to adopt a dog and/or donate money to Wags&Whiskers animal shelter.
Activities for families: magician, face painter, henna tattoo artist, bouncy castles and a DJ.
EVENT HIGHLIGHTS
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36 37
COVERAGE/IMPRESSIONS
Below are the list of publications and radio stations used to help promote A Bark in the Park for this year.
Print: Hudson Star Observer, The River Falls Journal, Pioneer Press and Baldwin Bulletin.
Radio: Minnesota stations, 101.3 KDWB, 101.2 K102, Wisconsin stations, WEVR FM 106.3
WDMO 95.9
Online: Created a twitter and Facebook account for the event, and we posted it on
many event websites, along with the Wags&Whiskers website and a Bark in the parks web
site.
Publicity: We hired a Public relations worker to send out a few news releases, news letters, and fyers
within their media list.
HUDSON AREA DEMO-GRAPHICS

AUDIENCE
Bark to take part for a cause
We are really hoping to get families to attend A Bark In The Park, in hopes that they will be more
interested in adopting a dog, or at least learning more information on how to adopt a pet. Hudson has a pop-
ulation of 31,598 people. There are 5,287 households and of that 3,324 are family households according to
the 2010 census. Knowing these numbers and the fact that we are marketing this event towards families we
are hoping to attract a large family crowd.
A Bark In The Park is open to everyone that wants to attend. We would expect to see people from
the twin cities area along with Hudson and River falls since our ads will be played within those areas.
PROMOTIONS/MARKETING:
A Bark In The Park is being heavily marketed throughout the Twin Cities and Hudson area. We are
taking advantage of the Internet, radio and print medias to get the word out about this event.
POSTERS/FLYERS:
With the help of Wags&Whiskers and a few ad design majors we were able to create 1000 posters and
fyers to place throughout Hudson and the Twin cities areas to help promote this event.
THE WEB:
With the help of Wags&Whiskers we were able to promote our event on their websites at http://www.
wagsmn.com. We also had access to their mailing list to send fyers and info about the event to
their customers, or people who are interested in adopting a dog. Also, Facebook and Twitter will be used.
RADIO:
A Bark In The Park will be promoted on radio ads such as KDWB, K102, WDMO-FM and WERVE-
FM. with multiple 30 second ads. These ads will be sponsored by Wags&Whiskers.
PRINT:
We will be posting ads promoting this event with many local newspapers and magazines in the Hudson
and Twin Cities area.
BENEFITS AS A SPONSOR:
Being able to put out a positive name for your company since the event is for a good
cause, and is supporting the adoption of dogs.
Since the event is attracting many families, this can be a great way to get your com-
panies name out to gain more family consumers.
You are able to have people test your products or become exposed to your products
to help increase your consumer sales.
EVENT PROMOTION AND SPONSOR
BENEFITS
Bark to take part for a cause
38 39
WHISKER SPONSOR $2,500 WAGS&WHISKERS
Get your company name on all promotional purposes and advertising done like cloth-
ing, banners, print ads, etc. $359.99
Free admission for 25 guests $125
Right to frst refusal for 2014 event
Link on A Bark In The Parks website $150
Company logo will be displayed at all entrances
Input into choice of venue, route and timing
Early access to tickets before public sales
Coupons or advertising on the reverse side of the admissions wristband $59 for wristbands and $939
for logo on the band.
30 second radio ads such as KDWB, K102, WDMO-FM and WERVE-FM. $867
WAGS SPONSOR $1,000 PETSMART
Company name displayed on print ads, and clothing $300
Company logo will be displayed at all entrances $200
Free admission for up to 10 guests $50
Early access to tickets before public sales $350
Access to discounts such as merchandise, etc. $100
PUPPY SPONSOR $800 CAMP BOW WOW AND PURINA
Company logo displayed on posters and fyers $400
Company logo displayed on a few banners $100
Early access to tickets before public sales $300
BARK SPONSOR $500 HUDSON SUNRUSE LIONS CLUB
One large banner with your company logo on it $100
Early access to tickets before public sales $400
SPONSOR PACKAGES
Bark to take part for a cause
MAILING
$0.30 per mailing x 1000 mailings = $300
STREET BANNERS (HAVE OUT FOR TWO
MONTHS)
$0.00125 per impression x 2000 impressions a day for two months (which is
122,000 impressions) = $152.50
LETS SAY WE HAVE A TURN OUT OF
2,500 PEOPLE SHOW UP
TO THIS EVENT
On-site Signage - $0.03 per impression x 2,500 impressions = $75
Stage Banner - $.15 per person x 2,500 = $375
Street Banner- $0.00125 per person x 50= $0.0625
Wrist Bands (get at admission) - $0.03 per person x 2,500 = $75
Shirts- $.10 per person x 1000 = $100
SPONSORSHIP IMPRESSIONS
Bark to take part for a cause
40 41
PLEASE FILL OUT AND FAx,E-MAIL OR MAIL
TO:
JamesB@yahoo.com
Phone: 715-223-8965 Fax: 417-665-4563
777 5th St. Hudson, WI 54016
COMPANY NAME: _______________________________________________________
CONTACT NAME: ________________________________________________________
ADDRESS: _______________________________________________________________
TELEPHONE: ________________________ FAx: __________________________
WEBSITE: ___________________________ EMAIL: ________________________
DESCRIPTION OF WHAT WILL BE PROMOTED IN BOOTH & SIZE REQUIRED: ___________________
______________________________________________________
_________________________________________________________________________
LEVEL
I would like to sponsor at the level of (please check one): (Please note, prices increase if require more than one
10x10 space)
Whisker Sponsor
Wags Sponsor
Puppy Sponsor
Bark Sponsor
Other
I would like to personalize my sponsorship level, please contact me to discuss the cost
PAYMENT INFORMATION (please check one):
Check enclosed
Payment will come later
Invoice me
Charge a credit card ($100 processing fee added) cc #_______________________exp_______
Signature to authorize credit card:________________________________date______________
Make all checks payable to James Butler 777 5th St. Hudson, WI 54016
SPONSOR APPLICATION
Bark to take part for a cause
OBJECTIVES
Bark to take part for a cause
We are hoping to have a turnout of 2,500 people at the event.
Create awareness, hopefully resulting in the adoption of more dogs, not just from
Wags and Whiskers, but from all dog shelters.
Create awareness through word of mouth.
Increase the number of adopted dogs by 10% by the next event
the following year.
Drive more business towards the Wags&Whiskers foundation by 10%.

To raise $5,000 of donations for Wags&Whiskers.
Educate individuals on the amount of homeless dogs and the adoption process.
Create a fun, educational, creative even that supports the adoption of dogs.
42 43
APPLICATIONS/FORMS/PERMITS
Bark to take part for a cause
1. This policy is for use of the bandshell in Lakefront Park for uses other than performances sponsored by
the City of Hudson.
2. Requests to use the bandshell will be made to the Hudson Parks Department offce in writing on the
provided application.
3. Requests will be granted or denied by the Parks Director. If questions arise regarding the type of use
and if it fts into the Citys goals for type of entertainment offered, the Director will take the proposal to
the Park Board.
4. For scheduling purposes, uses sponsored by the City of Hudson through a series or single event will
have priority. The uses will be scheduled beginning January 1 of the year they are going to occur. Re-
quests for use must be submitted a minimum of thirty (30) days prior to the date they are to take place.
5. It is the desire of the City of Hudson that the uses of the bandshell be family oriented and not directed
to one specifc age or interest group. Each request will be reviewed to assure that it meets standards set
by the City.
REGULATIONS
1. All requests must be approved by the City of Hudson through the set approval process.
2. All requests for use will be sent to the police department for their review and comments regarding traf-
fc, parking, or crowd control.
3. Sponsor of bandshell use may be required to provide proof of insurance.
4. All uses must be open to the public, free of charge. Participants or sponsors may not seek donations,
pass a collection plate, or solicit from the audience.
5. Uses of the bandshell shall not begin before 6 a.m. and shall end no later than 10 p.m. unless approved.
6. No sales of any items are allowed during uses by performers or sponsors. Sales of food or refreshments
by civic groups may be allowed with permission of the Parks Director.
7. Loud and unnecessary noise is prohibited. Section 187-4 of the Municipal Code reads: No person shall
make or cause to be made any loud, disturbing, or unnecessary sounds or noises such as may tend to
annoy or disturb another in or about any public street, alley, or park, or any private residence.
8. Paved paths may be used by vehicles with a total capacity no greater than 1 ton in gross weight, for
loading and unloading purposes only. They must be out of the park when their purpose is accomplished.
Vehicles are not allowed to be on any unpaved areas of the park.
9. Should portable toilets be used, they are the fnancial responsibility of the use sponsor. Placement loca-
tion must be approved by the Parks Director. They cannot be delivered sooner than one (1) day prior to
the event and must be picked up no later than one (1) day after.
Bark to take part for a cause
1. Any electrical service other than what is provided with the bandshell must be approved by the Parks
Director. Any costs associated with this are the responsibility of the use sponsor.
2. The City of Hudson will reserve the right to cancel or stop the use at anytime. Reasons may include
but are not limited to: failure to comply with regulations, inclement weather or ground, lack of crowd
control, or conducting activity not mentioned in original proposal.
3. All equipment and articles must be removed from the park by 10 p.m. unless otherwise approved
FEES AND SERVICES
1. It will be the responsibility of use sponsors to pick up litter in bandshell area after event and deposit it in
provided receptacles.
2. Garbage cans and bags will be provided by the Parks Department.
3. Non-Proft Group(s)
Security Deposit $130.00
Fee $130.00 (tax exempt form required)
All Other Group(s)
Security Deposit $375.00
Fee $400.00 ($379.15 + $20.85(tax))
4. Any duties performed by city employees that are not normal services provided for a use will be billed to
event sponsor.
5. Any costs for repairs, clean up, or additional work required because of event will be deducted from the
security deposit. Additional costs to be billed to use sponsor.
6. All fees must be paid thirty (30) days prior to rental. Full refunds will be given if event is cancelled due
to weather. If event sponsor cancels event, a $20 administration fee will be retained.
7. At the discretion of the Park Board, additional electricity charges can be made to both proft and
non-proft users.
This policy is subject to change. The Parks Director and Park Board also reserve the right to deviate at their
option.
Reviewing Fee: $250
APPLICATIONS/FORMS/PERMITS
44 45
INFLOWS
Bark to take part for a cause Bark to take part for a cause
OUTFLOWS
POSTER
Bark to take part for a cause
FLYER
BARK IN
THE PARK
PARK
in the
Benefit For Wags&
Whiskers
Animal Shelter
Where? When?
Date: 6/8/2013
Time: Noon-4:00pm
Location: Hudson park/Bandshell
Address 829 1st St
Hudson, WI 54016
Come out and support a great cause, and
have some fun with your family, and friends at the
same time. All of the proceeds made at this event
will be donated to the Wags&Whiskers foundation
that supports the rescue and adoption of dogs.
Bark to take part for a cause
48
Bark to take part for a cause
SOURCES
Bouncy Castle/ Two Lane Bungee Run
http://www.usainfatables.com/moonwalks/13%20
x13%20brown%20dog.html
Concessions
http://www.usainfatables.com/concessions/
Mini Doughnut Machine
http://www.funjumpsent.com/mini-donut-machine.htm
Magician
http://www.philipandhenry.com/form_camp1.html
DJ
http://www.rockthehousedj.net/page4
Dog Owner Demographics
http://www.pewsocialtrends.org/2006/03/07/gaug-
ing-family-intimacy/63-2/
Census - Baldwin, WI
http://www.americantowns.com/wi/baldwin-information
Census - River Falls WI
http://quickfacts.census.gov/qfd/states/55/5568275.html
Census - Hudson WI
http://www.zip-codes.com/zip-code/54016/zip-code-
54016-2010-census.asp
Census - Ellsworth WI
http://www.zip-codes.com/city/wi-ellsworth-2010-cen-
sus.asp
Census - Stillwater MN
http://www.zip-codes.com/city/mn-stillwater-2010-cen-
sus.asp
Census - Woodbury MN
http://quickfacts.census.gov/qfd/states/27000.html
Wristbands
www.wristbandexpress.com
Radio
www.k102.com, k102.com, www.gaebler.com
Newspaper
www.pioneerpress.com
Printing
www.vistaprint.com
Henna Tattoo
http://de-vinedesignz.com/?page_id=279
Applications
www.flmorejazzfestival.com
Photos
Google.com/images
Garbage Cans
http://www.abcrentalsinc.com/equipment.asp?ac-
tion=category&category=15&key=TRASH
Porta potty
www.Jimmysjohnnys.com
Direct Marketing
http://www.yellowpages.com/?from=SEMPS_
GGL_Search_acct=Branding_ypbrnd_yellow%20
pages&gclid=CLjj3M_a_7MCFYs7MgodgQEA-
bA