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960
Analysts
14,000
Client
Organizations
200,000+
Client
Interactions
Vertical
Coverage
in Nine
Industries
5,500
Benchmarks
10,200
Media
Inquiries
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Largest
Community
of CIOs
70+
Conferences
75% of
Global 500
2,100
Consulting
Engagements
Clients in
85 Countries
72% of
Fortune 1000
500
Consultants
Gartner at a Glance
2014 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. or its affiliates. This publication may not be reproduced or distributed in
any form without Gartner's prior written permission. If you are authorized to access this publication, your use of it is subject to the Usage Guidelines for Gartner Services posted on
gartner.com. The information contained in this publication has been obtained from sources believed to be reliable. Gartner di sclaims all warranties as to the accuracy, completeness
or adequacy of such information and shall have no liability for errors, omissions or inadequacies in such information. This publication consists of the opinions of Gartner's research
organization and should not be construed as statements of fact. The opinions expressed herein are subject to change without notice. Although Gartner research may include a
discussion of related legal issues, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner is a public company, and its
shareholders may include firms and funds that have financial interests in entities covered in Gartner research. Gartner's Board of Directors may include senior managers of these
firms or funds. Gartner research is produced independently by its research organization without input or influence from these firms, funds or their managers. For further information
on the independence and integrity of Gartner research, see "Guiding Principles on Independence and Objectivity."
Gary Olliffe
Twitter: @garyolliffe
Gartner for Technical
Professionals
Delivering a Successful Web API
Program
2014 Gartner, Inc. and/or its affiliates. All rights reserved.
You Already Live in an API Economy
New System
Production
New API
Production
Future
Consumption of APIs Is Growing
Fast!
You Tweet
You Register
You Check In
You Deposit
You Pay
You Post
You "Candy
Crush"
Past
2014 Gartner, Inc. and/or its affiliates. All rights reserved.
Key Issues
What can an API program do for the enterprise?
How do I structure a great API program that
provides serious business impact?
What are the key technical underpinnings of an
API program?
2014 Gartner, Inc. and/or its affiliates. All rights reserved.
What Is an API?
A Contract and an Access Channel
Your
Business
Clients
Stores
Partners
Apps
Your API
2014 Gartner, Inc. and/or its affiliates. All rights reserved.
Why Businesses Need APIs
(Whether They Ask for Them or Not )
IoT
SaaS
Mobile
Social
BI
Big Data
Sources
IaaS/PaaS
B2B
B2B
Your
Business
2014 Gartner, Inc. and/or its affiliates. All rights reserved.
Source: Gartner
APIs Let Enterprises Compete in the
Cloud
Open for Mobility
Open for Refacing
Open for Information Exchange
Open for Transactions
Open for Customers, Partners, Employees and Citizens
Source: CA (Layer 7), Feb 2014, n >180
Private APIs
Only
26%
Public APIs
Only
14%
Mixture of Both
60%
Most API Programs Include (or Plan to Include) Private APIs
2014 Gartner, Inc. and/or its affiliates. All rights reserved.
"Extensible Enterprise" Maturity Model
Mobilize Existing
Business Apps
"Extend the Enterprise With Public Web APIs," Gartner, 5 November 2012 (G00237174)
Build an App
Enable:
Mobility and
Innovation
P
r
o
g
r
a
m

C
o
m
p
l
e
x
i
t
y

B
u
s
i
n
e
s
s

I
m
p
a
c
t

2014 Gartner, Inc. and/or its affiliates. All rights reserved.
"Extensible Enterprise" Maturity Model
Mobilize Existing
Business Apps
"Extend the Enterprise With Public Web APIs," Gartner, 5 November 2012 (G00237174)
Build an App
Enable:
Mobility and
Innovation
Engage:
Increase Product
and Service
Accessibility
P
r
o
g
r
a
m

C
o
m
p
l
e
x
i
t
y

B
u
s
i
n
e
s
s

I
m
p
a
c
t

Build a Developer
Ecosystem
Add Programmable
Capabilities to
Existing Offerings
2014 Gartner, Inc. and/or its affiliates. All rights reserved.
"Extensible Enterprise" Maturity Model
Mobilize Existing
Business Apps
"Extend the Enterprise With Public Web APIs," Gartner, 5 November 2012 (G00237174)
Use Our Platform to
Create a Service
Build an App
Enable:
Mobility and
Innovation
Engage:
Increase Product
and Service
Accessibility
Extend:
Create New
Business
Models
P
r
o
g
r
a
m

C
o
m
p
l
e
x
i
t
y

B
u
s
i
n
e
s
s

I
m
p
a
c
t

Enter New Markets or
Expand Into
Existing Ones
Build a Developer
Ecosystem
Add Programmable
Capabilities to
Existing Offerings
2014 Gartner, Inc. and/or its affiliates. All rights reserved.
Case Study:
News Media
Drivers/Challenges:
- Improve editorial reach and influence.
- Diversify commercial distribution alternatives.
- Be part of the Web, not just on it; go from publisher to platform.
Processes/Solutions:
- Launched Guardian Content API with freemium rate-limited business model.
- Guardian Developer Network and Open Platform to build developer ecosystem.
- Deployed the Content API on Amazon Elastic Compute Cloud (EC2).
Results/Benefits:
- Launched Kindle edition, Facebook apps using the API.
- Internal API usage is six times that of external consumption!
- Self-service models have been successful, but higher-touch model is challenging.
Lesson Learned: The Right Public Cloud Services Can Simplify
Scaling and Managing a Successful Public Web API Initiative.
2014 Gartner, Inc. and/or its affiliates. All rights reserved.
Value Flows in Many Directions
Value
API Ecosystem
API
Providers
API
Consumers
2014 Gartner, Inc. and/or its affiliates. All rights reserved.
Understand Your
Value Proposition and Value Chain
Partners
Customers
Provided Services
Segment Your API Consumers: What Is the Value for Each?
Your Channels Long-tail Dev.
New Markets
2014 Gartner, Inc. and/or its affiliates. All rights reserved.
Case Study:
Investment Services
*Source: https://cdn.etrade.net/1/20140220.0/static_devportal/static/downloads/ETRADE_Developer_Platform_Guide.pdf
Investment Services as a Platform*
More than 25 REST APIs with SDKs for C++, Java, PHP
Authorization using OAuth
Developer Community
API Module Features
Accounts Get information on the user's accounts
Market Look up symbols, get quotes, fundamentals, and performance history
Order Get a list of current orders, create/modify orders for equities and options
Streaming API Subscribe to receive timely push notifications of order status changes
Notifications Get notifications about the system and platform
Rate Limits Check the API rate limits and see how many requests are still available
2014 Gartner, Inc. and/or its affiliates. All rights reserved.
A Cross-functional Team
Makes It Happen
Product Management Business Stakeholders Development Operations Marketing
2014 Gartner, Inc. and/or its affiliates. All rights reserved.
Balancing Value and Costs
Operating Costs:
Storage
Computing
Bandwidth
Third-party Licensing
Staffing

Measures of Value:
Number of Users
Number of Transactions
Product Revenue
Expanded Partner Base
Cost Reduction

Units Often Differ!
2014 Gartner, Inc. and/or its affiliates. All rights reserved.
APIs Must Be Designed and Managed
as Products
Personas Drive Design Choices
2014 Gartner, Inc. and/or its affiliates. All rights reserved.
APIs Must Be Designed and Managed
as Products
Personas Drive Design Choices Consumers Drive Contracts
2014 Gartner, Inc. and/or its affiliates. All rights reserved.
APIs Must Be Designed and Managed
as Products
Personas Drive Design Choices Consumers Drive Contracts
Scenarios Drive Technology
2014 Gartner, Inc. and/or its affiliates. All rights reserved.
APIs Must Be Designed and Managed
as Products
Personas Drive Design Choices Consumers Drive Contracts
Scenarios Drive Technology Support Drives Demand
2014 Gartner, Inc. and/or its affiliates. All rights reserved.
Consuming Services:
What Do Developers Need?
Self-service Access
Provisioning
Documentation
Test Sandbox
Platform SDKs
Code Samples
Collaboration and
Community
2014 Gartner, Inc. and/or its affiliates. All rights reserved.
A Good Developer Portal Is Fundamental
to API Acceptance and Adoption
Source: https://www.twilio.com/docs/api/rest/making-calls
2014 Gartner, Inc. and/or its affiliates. All rights reserved.
Delivering Services: What Do You Need?
Authentication
Authorization
Threat Detection
Data Privacy
Traffic Management
Quality of Service
Management
Interface Translation
Service Routing
Service Orchestration
2014 Gartner, Inc. and/or its affiliates. All rights reserved.
APIs and Their Business Value
Must Be Measured
Activity Logging
User Auditing
Business Value Reporting
Contract Management
Advanced Analytics
Service-level Monitoring
2014 Gartner, Inc. and/or its affiliates. All rights reserved.
Key API Delivery Capabilities
But
Service
Implementation
Service
Implementation
Developer
Access Portal
Gateway
Service
Implementations
Service
Mediation
API Consumer 1 API Consumer 2
API Consumer N
API Governance
Tools
App
Developer
Service
Governance
Tools
2014 Gartner, Inc. and/or its affiliates. All rights reserved.
Don't Buy What You Already Have
Service
Implementation
Service
Implementation
Developer
Access Portal
Gateway
Service
Implementations
Service
Mediation
API Consumer 1 API Consumer 2 API Consumer N
API Governance
Tools
App
Developer
Service
Governance
Tools
2014 Gartner, Inc. and/or its affiliates. All rights reserved.
Recommendations
Develop clear program goals with quantifiable
metrics tied to business value.
When building a business-case segment API
consumers and determine the value for each.
Establish a cross-functional team responsible for
the steering, design, implementation and
operation of the API program.
Design and manage APIs as you would a product.
2014 Gartner, Inc. and/or its affiliates. All rights reserved.
Recommended Gartner Research
Run and Evolve a Great Web API With API
Management Capabilities
Eric Knipp (G00247962)
Managing Service Dependencies in the Extended
Enterprise
Gary Olliffe (G00260047)
Adopt These Six Traits of Highly Effective Web API
Programs for Business Advantage
Gordon Van Huizen (G00234982)
Govern Your Services and Manage Your APIs With
Application Services Governance
Paolo Malinverno (G00245902)
For more information, stop by Gartner Research Zone.
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Hundreds of analyst-led sessions, workshops, how-to clinics and more
Role-based tracks designed to address your key priorities and challenges
Immediately actionable take-awaysa clear action plan for the next three, six and 12 months
Mastermind Interview Keynotes with industry leaders
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Visit gartner.com/symposium
2014 Gartner, Inc. and/or its affiliates. All rights reserved.
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