Business Plan

A. Executive Summary/Company Overview

-What does our business do?
Our business provides affordable alternative clothing for low
income people and families.

-What market need does your business solve?
A affordable dynamic Christian clothing line that fills a void in the
industry.

-What are four reasons your business will be successful?
Our business will be successful because
1. Our business plan has been thoroughly researched, executed,
and tested in small markets.
2. It will provide quality affordable clothing to the low income
families which are 32.1 percent of the population.
3. It is charity and donation supportive
4. The Christian/Catholic population is over 2.1 billion people and
we will provide a sense of belonging to many potential customers.

-Where are we located?
2310 S Carson Street, Units 7A & 7B, Carson City, NV 89701

-When were we formed?
February 14, 2014

-What is our legal entity form?
Limited partnership

-How much money we need?
100,000

-What have we already achieved?
We have already achieved selling to customers out of local
churches and public events.
B. Financial Plan

1st year projected budget showing cost/revenue/profit
Revenue (sales)
Products/services
Jeans $25 x1000=$25,000
Shirts $15 X1000=$15,000
Hats $25 X1000=$25,000
Shoes $30 X1,000=$30,000
Total Sales: $95,000

Less returns and allowances $2,000
Net Sales $93,000

Cost of goods sold
Jeans $.90 X1000= $900
Shirts $5.72 X1000= $5,720
Hats $15.00 X900= $13,500
Shoes $15.00 X1000= $15,000
Total cost of goods sold
$35,120
Gross profit
$57,880

Operating expenses (a month)
Rent $1,000
Salary $17,000
miscellaneous $ 2,000

Total operating expenses
$4,400
Net income $70,480





-How much money do we need to start? What are the primary uses
of these funds?
100,000. And the primary uses are to run a warehouse and open
up a local store space and to begin a larger production scale
marketing expenses

-How do we generate revenue?
We are going to generate revenue through several sources first
online sales through our dedicated website. Second, sales
through our local retail outlet. Thirdly, in partnership with the
larger Christian and Catholic churches creating a personalized
clothing line for that church with a percentage of the proceeds
going back to the church.


-How will equity investors be paid?
We will give you 25 % of the business and pay you 45% of the
profits until paid back and 10% of the royalties later


-How will debt investors be paid?
No debt investors are included in our business.


C. Marketing Analysis ( The 4 Ps)

-What are our products and/or services?
We sell clothing ranging from t-shirts, hats, jeans, and shoes.

-Who are your target customers?
Christians, Catholics, Low income people and families, teens,
and young adults.

-How large is our target market?
Our target market is huge; the Catholic/Christian is the largest
in the world. And it focuses on demographic and
socioeconomic, psychographic, and product-related
segmentation.

-What is our desired brand positioning?
Christian clothing that appeals to many segments of the
population to include the Hispanic/Latino demographics.

-How do we plan to promote our company?
Through social media, radio stations, and TV commercials.



-How will we sell our products and/or services?
Directly from our online store and from our local based retail store.


-Who is our competition? What are our strengths? What are our
weaknesses? Direct/Indirect?
Other national based local clothing stores such as Ross Rue 21
Kohls JCpennys in addition to the one locally owned
Catholic/Christian store where clothing is an afterthought.
Strengths-We are affordable quality clothing; we have an online
and offline store and support the local community through charities
and fundraisers. Weaknesses- small owned clothing line still
expanding. And the first year of business. Not as established as
other online based Christian retailers

-What are our competitive advantages? Can they be copied?
Were affordable. We have an online store. We are promoted
through social media such as Facebook, Twitter, and Instagram.
And also radio stations such as 102.9, and 96.5.And TV
commercials. Yes and No.


D. Management Team

-Who are the key members of our management team?
Our key members is myself Aaron Vittorio, and my partner Andy
Hill.


-Who and how many people will we need to hire?
We will hire 5 people and 2 managers to run our local run store.
Myself and 5 people to run our warehouse, and Andy to run our
online store website



E. Operations Plan
We will need Customer Focus and Process improvement and
management will be implemented by the founding partners.

Our successful implementation effort will include:
Executive leadership and management commitment to see the
project through to successful implementation.
A clear vision of how the organization will be different after the
successes of the first year of business.
A sound implementation strategy and plan.
Adequate resources and time.
Communication of plans, roles and responsibilities, benefits,
progress, resolutions.
Implementation is effectively managed and executed.
Ongoing Process Improvement and Management
Monitoring its performance against customer-driven process
measures.
Appointing a process owner (manager) who will be
responsible on an ongoing basis for process performance.
Ensuring that the process has a plan and a budget.