FY15 National Execution Calendar

SUMMER PRE BUY HOLIDAY PRE BUY

July August September October November December
July 4th Labor Day (1) Halloween (31) Thanksgiving (27&28) Holidays
DISPLAY PRIORITIES
MEASURED BY VOLUME
LINDEMANS
BERINGER FOUNDERS EST
GREG NORMAN ESTATES
BERINGER CLASSICS
CHATEAU ST. JEAN
MATUA
LINDEMANS
SOUVERAIN
GABBIANO
CHATEAU ST. JEAN
19 CRIMES
SLEDGEHAMMER
BERINGER CLASSICS
BERINGER FOUNDERS EST
SOUVERAIN
BERINGER CLASSICS
LINDEMANS
CSJ
DISTRIBUTION PRIORITIES
O
F
F

P
R
E
M
I
S
E


P
O
D

F
O
C
U
S
Luxury
Cheateau St. Jean Sonoma
Beringer Luminus
Stags Leap Winery
Pepperjack Red Blend
Beringer Knights Valley Cabernet
Penfolds Low Tier (Bins 2,8,9)
Etude
Masstige
Cheateau St. Jean California
Matua
Souverain
19 Crimes
Greg Norman Estates
Cheateau St. Jean California
Gabbiano Classico
Gabbiano Solatio
Commercial
Beringer Classics
Gabbiano Commercial
Beringer Founders Estate
Penfolds Koonunga Hill
Beringer Classics
Lindemans
O
N

P
R
E
M
I
S
E


P
O
D

F
O
C
U
S
Luxury
CSJ Robert Young Chardonnay
Lyric Pinot Noir
Squealing Pig Sauv Blanc
Stags Leap Winery Chardonnay
Stags Leap Winery Merlot
Beringer KV Cabernet
Etude Carneros Pinot Noir
Penfolds Bin 389
Beringer Quantum
Beringer Luminus
CSJ Sonoma Coast Chardonnay
Commercial & Masstige Gabbiano Commercial
SUPPORT
PRICING
B
T
G

P
r
i
c
e

S
u
p
p
o
r
t
BTG Pricing
AL, AZ, AK, CA, CO, DC, FL, GA, HI,
IA, IL, IN, KY, LA, MA, MN, NM, NE,
NV, NC, RI, SC, TN, TX, WA
Chardonnay - CSJ Sonoma Coast, Beringer NV & St. Clement; Cabernet & Red Blends BER KV Cab &
Bin 8 & 9; CSJ Sonoma Cab & Pepperjack; Souverain Cab & GAB Solatio;
GAB Pinot Grigio and Chianti - Pinot Grigio & Chianti DOCG; Chianti Classico; Riserva
Sauvignon Blanc - Matua and Souverain; Lyric Pinot Noir
60 Day Pulse BTG Pricing
AZ, CA, CO, DC, FL, GA, HI, IL, IN,
LA, MA, MN, NV, NC, RI, SC, TX, WA
CSJ Robert Young Chard
Squealing Pig SB
Stags Leap Winery Chard
Etude Carneros Pinot
Stags Leap Winery Merlot
Beringer Luminus
Penfolds Bin 389
Beringer Quantum
PROGRAMS
Sampling - Beringer Founders Estate (Masstige or Luxury)
M
A
J
O
R

N
A
T
I
O
N
A
L

B
R
A
N
D

P
R
O
G
R
A
M
S
Luxury $20+
Luxury Release Program &
Luxapalooza
Masstige $10-20
Greg Norman -
Coors Light
Gabbiano
- Taste of
Tuscany
CSJ - Notes of
Hope Breast
Cancer
CSJ - Home for
the Holidays
Matua
19 Crimes &
Sledgehammer
- Halloween
Commercial $4-10
Beringer PGA Program
BFE
- Scratch Golfer
Beringer Classics
Sweet Escapes
Beringer Classics - Give More Cheer
Lindemans -
Backyard Oasis
BFE - Homes 4 Heroes
Lindemans
Nutcracker
BRAND ICONIC FLOW
Available on POD System
Year Round
POS Pre Buy Programs (outlined above) will also be available on the POD system after buy is complete
CSJ
Lindemans,
Souverain
Souverain
360 Brand Program - Case
Card, Shelf Talker, Display
Enhancers, possibly tie-in
partners & BIG SIZZLE!
Integrated Brand Programs - Case
Card, Shelf Talker, Display Enhancers
and/or racks usually a consumer hook
(tie in partners, online hook, etc.
FLOW (Basic POS- Most paper
POS items such as Case Cards,
Neckers, Shelf Talker, Table Tents,
etc.)
Sampling Luxury Releases
Last Updated: 05/06/14
FY15 National Execution Calendar
HOLIDAY PRE BUY SPRING PRE BUY
January February March April May June
MLK (19)
Australia Day (26)
Super Bowl (1)
Valentines Day (14)
Presidents Day (16)
St. Patricks Day (17) Easter (5)
Cinco De Mayo (5)
Mothers Day (10)
Memorial Day (25)
Fathers Day (21)
DISPLAY PRIORITIES
MEASURED BY VOLUME
19 CRIMES
SLEDGEHAMMER
SOUVERAIN
BERINGER CLASSICS
MATUA
GABBIANO
BERINGER CLASSICS
LINDEMANS
BERINGER FOUNDERS EST.
BERINGER CLASSICS
MATUA
CHATEAU ST. JEAN
BERINGER CLASSICS
SOUVERAIN
BERINGER FOUNDERS EST.
BERINGER CLASSICS
GREG NORMAN EST
LINDEMANS
DISTRIBUTION PRIORITIES
O
F
F

P
R
E
M
I
S
E


P
O
D

F
O
C
U
S
Luxury
Cheateau St. Jean Sonoma
St. Clement
Stags Leap Winery
Gabbiano
Penfolds Low Tier (Bins 2,8,9)
Etude
Masstige
Souverain
19 Crimes
Sledgehammer
Cheateau St. Jean California
Matua
Gabbiano
Souverain
Greg Norman Estates
Sledgehammer
Commercial
Beringer Founders Estate
Gabbiano Commercial
Beringer Classics
Penfolds Koonunga Hill
Beringer Founders Estate
Lindemans
O
N

P
R
E
M
I
S
E


P
O
D

F
O
C
U
SLuxury
CSJ Robert Young Chardonnay
Gabbiano Riserva
St. Clement Chardonnay
Stags Leap Winery Chardonnay
Stags Leap Winery Red Blend
Penfolds Bin 9
CSJ Sonoma Coast Chardonnay
Beringer Quantum
Beringer Luminus
Pepperjack Red Blend
Commercial & Masstige Souverain Matua
SUPPORT
PRICING
B
T
G

P
r
i
c
e

S
u
p
p
o
r
t
BTG Pricing
AL, AZ, AK, CA, CO, DC, FL, GA,
HI, IA, IL, IN, KY, LA, MA, MN,
NM, NE, NV, NC, RI, SC, TN,
TX, WA
Chardonnay - CSJ Sonoma Coast, Beringer NV & St. Clement; Cabernet & Red Blends BER KV Cab &
Bin 8 & 9; CSJ Sonoma Cab & Pepperjack; Souverain Cab & GAB Solatio;
GAB Pinot Grigio and Chianti - Pinot Grigio & Chianti DOCG; Chianti Classico; Riserva
Sauvignon Blanc - Matua and Souverain; Lyric Pinot Noir
60 Day Pulse BTG Pricing
AZ, CA, CO, DC, FL, GA, HI, IL,
IN, LA, MA, MN, NV, NC, RI, SC,
TX, WA
CSJ Robert Young Chard
Stags Leap Winery Chard
Stags Leap Winery Red Blend
Beringer Luminus
Beringer Quantum
PROGRAMS
Sampling
M
A
J
O
R

N
A
T
I
O
N
A
L

B
R
A
N
D

P
R
O
G
R
A
M
S
Luxury $20+
Luxury Release Program &
Winemakers on Tour
Penfolds Luxury
Release
Masstige $10-$20
Souverain Gabbiano
CSJ - Soak Up
Sonoma
19 Crimes &
Sledgehammer
- Poker
Matua
Commercial $4-$10 Beringer Classics
BFE - Birdies
for the Brave
Lindemans
- HGTV Spring
BRAND ICONIC FLOW
Available on POD System
Year Round
Beringer PGA Program
BCC - Valentines
Day, Matua
BFE Flow BCC Mothers Day
BCC Flow,
GNE Flow,
Lindemans Flow
360 Brand Program - Case
Card, Shelf Talker, Display
Enhancers, Possibly tie-in
partners & BIG SIZZLE!
Integrated Brand Programs -
Case Card, Shelf Talker, Display
Enhancers and/or racks Usually
a consumer hook (tie in partners,
online hook, etc.
FLOW (Basic POS- Most paper POS items
such as Case Card, Neckers, Shelf Talker,
Table Tents, etc.)
Sampling Luxury Releases
Last Updated: 05/06/14