15 multiple choice

10 matching
Essay


Print Media- newspapers, magazines, journals
Broadcast- Television media gets to more people than
anyone/ 95 own a TV.
Digital- Electronic and online media/ 75 million
Americans get news online. Allows you to get events in
real time
Opinion- Denotes the attitudes that people have about
events, elected officials, politics, and policies.
Value- Denotes a persons basic orientation to politics(
political ideology)
Example: A belief that government has no role in
personal retirement versus the opinion that the social
security holding is too low.


Propaganda and pick what category it falls under (next 5
questions)
Transfer - The act of relating something or someone we like or respect with a
product. Symbols are constantly used in this form.
Testimonial - The use of well known, respected people to endorse a product or
service.
Glittering Generalities - The act of referring to words or ideas that evoke a
positive emotional response from an audience. Virtue words are often used.
Plain Folks - The use of everyday people to sell a product or service. Speakers in
ads appear to make the person to be one of the people.
Bandwagon - Attempts to persuade the target audience to take a course of
action, "Everyone else is taking." "Join the crowd." This technique reinforces
peoples natural desire to be on the winning side.
Name Calling - The use of names that evoke fear or hatred in the viewer. This
technique links a person or idea to a negative symbol.
Card Stacking - Strategy of showing the product's best features. Telling half-truths
and emitting or lying about it's potential problems.
Matching:
1. Near vs Minnesota - Near wrote an article on how the state was corrupt.
The state considered the article a nuisance and sued. Supreme court
favored Near, stating its unconstitutional to do prior restraint on a
publication (except in rare occasions)
2. Hustler Magazine vs Farwell - in 1988 it held that public officials or public
figures subject to parody by the press cannot recover damages for the
emotional distress caused by the parody unless they can prove that the
parody was false or was published in
3. New York Times vs Sullivan - Court ruled that libelous statements made
about public officials with actual malice is illegal.
4. New York Times vs US - ruled that the White House could not prohibit the
New York Times from printing the Pentagon Papers because they did not
present a clear and present danger
5. Gender gap - Difference in political views between men and women
6. Niche Journalism - news reporting devoted to a targeted portion of
journalism market sector or for a portion of readers/viewers based on
content or ideological presentation
7. Citizenship Journalism - Ordinary citizens, not professionally trained in
journalism, are able to report and transfer news and information through
social sites due to online access.
8. News Aggregators - online news companies that gather and group work
appearing in many other news sources
9. Political socialization - Complex process by which people get their sense of
political identity, beliefs, and values (family, school, media, religion,
national events-all help to socialize)
10. Digital Citizen - Navigating the digital world safely, responsibly, and
ethically.

Identify and describe the 4 agents of political
socialization and say how each may help to form
someones political identity and be specific.
1. Family and social network
2. Social Groups
3. Education
4. Political environment