Skyfire Overview

Confidential & Proprietary

March 2014
The New Network Quality Metric: Can You Watch This Now?
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Source:
UK Smartphone Owners Who Have Switched Within Past Year

Data Experience Now #2 Driver of Churn for Smartphone Users
Video QOE Now a Major Focus for Operators
Skyfire Confidential and Proprietary
Buffering Is More Prevalent than Expected, & Abandoned
Streams Represent Major Lost Revenue for Mobile Operators
Percentage of views that never successfully started
0 10 20 30 40 50 60
Xbox
iOS
Android
PC Flash
Average time spent buffering per 10 minutes of content viewed
~15% of videos to
mobile devices never
successfully start
(WiFi & Mobile)

Nearly 1 out of 10
minutes is spent in
buffering
11.2%
17.5%
13.6%
18.0%
44.6 Sec
56.7 Sec
40.2 Sec
39.7 Sec
3
Skyfire Confidential and Proprietary
Source:
*Data from 22 billion streams across Desktop & Mobile devices, and wireline, WiFi, cellular connections
Fixing Consistency of Mobile Video a Matter of Colliding Priorities
Mobile Network Traffic
Other
Video
Percentage of Video Viewing
WiFi
3G/4G
Fixed
Wireless Operator View of the World Publisher View of the World
Most Web Publishers face squeezed economics and have less
economic incentive to address unpredictable QoE on 3G/4G
Operators have a bigger pie at stake
4
Skyfire Confidential and Proprietary
A New Approach to Optimization
Best-in-Class
Performance
Old Approach: Caching and
transrating solutions delivering
small savings across all traffic

Skyfire Approach: Real-time,
full transcoding targeted when
and where needed; delivering
average 64% savings
Surgical
Control
Cloud
Economics
Old Approach: In-line gateway
proxy for all traffic. Rooms full of
boxes, hard to scale for LTE or
HD

Skyfire Approach: intelligent
traffic steering from existing
network elements enables
conditional proxy to efficient cloud
optimization platform
Old Approach: carpet
bombing optimization across
entire network; expensive, bad
user experience, lower ROI

Skyfire Approach: laser
guided targeting of
optimization based on policy.
Delivers best user experience
possible with available network
Skyfire Confidential and Proprietary
8ockeL Cpumlzer
vldeo + lmage
8ockeL Cpumlzer
vldeo + lmage
8ockeL Cpumlzer
vldeo + lmage
8ockeL ConLroller
llow lnspecuon
ollcy + Analyucs
8ockeL Cpumlzer
vldeo + Large lmages
non-vldeo & 1lny lmages
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30-60 avg.
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savlngs
8eglonal ulsLrlbuuon SlLe
(e.g. CCSn or -CW locauons)
Carrler or Skyre Cloud
(CC1S daLacenLer envlronmenL)
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SLeerlng, 1C & Pup CpLz.
Skyfire Rocket Optimizer Architecture
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Experience Assurance Provides QoE Dashboard
0
20
40
60
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24
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Time of Day
Video Stalling Rate
Without Skyfire With Skyfire
Video Quality of Experience Factors Skyfire Experience Assurance
Detect
Measure
Mitigate
7
Skyfire Confidential and Proprietary
Signal Strength
(Cell Edge, Obstruction)
Network Congestion
Content Characteristics
Device Type
Subscriber Type
64%
27%
0%
10%
20%
30%
40%
50%
60%
70%
Skyfire Vendor B
Video Optimization Savings
Based on Customer testing:

Skyfire generates 2X the savings
compared to leading optimization vendor
!while maintaining superior visual quality

Thanks to Unique Video IP and
Cloud Architecture
Most Advanced Media Adaptation Engine
Cloud allows Skyfire to offer Transcoding at a Transrating Price

Skyfire: Up to 80% optimization (target configurable)
Smooth frame rate reductions (Pixel domain)
Can change resolution, codec, and audio sampling rate
More compute intensive, offset by cloud architecture
Legacy: Max. 25% (open loop) or 40% (closed loop
optimization)
Choppy frame rate reductions (Compressed domain)
No resolution or audio change:
720p video remains 720p video
Less compute intensive, but much less savings
9
Skyfire
Confidential and
Proprietary
Skyfire Controller
DPI Steering
CloudBurst: Flexible Capacity Management
10
Skyfire Confidential and Proprietary
Skyfire Controller
DPI Steering
Deploy Carrier Cloud capacity based in planned
growth
Utilize external compute power on-demand during
peak demand
- Example: Olympics, Super Bowl, etc.
Leverage standard cloud compute providers
Skyfire Controller
DPI Steering
Rocket
Optimizer
Load Balancer
C
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e

Public Cloud
Rocket
Optimizer
Load Balancer
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Opera Cloud
Rocket
Optimizer
Load Balancer
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Carrier Cloud
llre up Lhe Cloud
Parness Lhe power of cloud compuung for a beuer moblle experlence
Maxlmlze Moblle 8rowslng
vlew vldeo Lhe way lL should look.fasLer, rlcher, smooLher
Fire Up the Cloud
Harness the power of cloud computing for a better mobile experience
Felix Wong, Snr. Sales Director APAC fwong@skyfire.com
NFV & Surgical QoE Mgt: Architecture in Production
Rocket Optimizer
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C
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Rocket Controller
Flow Inspection
Policy + Analytics
Image Optimizer
Intelligent
Steering (MSP)
1. Small objects pass through as they have very little useful TCP information
2. Controller monitors
TCP performance of
medium and large
objects per subscriber

3. Optimization
policy applied to
videos based on
flow bandwidth

Load Balancer
Skyfire Confidential and Proprietary
User ID TCP Perf
1234567890
0987654321
5432167890
12345678790
Small Object Medium Object