SSPGR Conference 2014 Social Sciences Annual PGR Conference on Culture, Society and Media Thursday 29th May 2014, Venue: SMB 0.17, Stewart Mason, Loughborough University Department of Social Sciences, Loughborough University Time Agenda Speakers 9.00-9.20 Registration 9.20-9.30 Introduction 9.30-10.30 Keynote Speech Surveillance and Secrecy in the Age of Big Data Professor Graham Murdock 10.30-10.50 Tea break Session 1 10.50-11.10 The Dilemma of The Facebooks Surveillance and the Possibility of the Users Cultural Practices Hui-Ju, Tsai 11.10-11.30 The Power of Language and Culture in Community Empowerment and Wellbeing: A Case Study of Seven Communities in Thailand Sunida Siwapathomchai 11.30-11.50 Examining the Care and Treatment of Sex Offenders within Lebanon Shereen Baz 11.50-13.00 Lunch time 13.00-14.00 Keynote Speech The Problems and Possibilities of Using Visual Research Methods in Social Science Research Professor David Buckingham Session 2 14.00-14.20 A Visual Ethnographic study on the Chinese Skateboarding Industry Austin Li 14.20-14.40 Sexual Intimacy Anxiety and Sexual Behaviour Anxiety in Young People Who Harm Sexually Deborah Eagle
14.40-15.00 The Re-offending Behaviour of Young Girls in the Youth Justice System Davina Kiran Patel
15.00-15.20 A Discursive and Visual Analysis of Online Rhetoric about Far-right Political Parties Shani Burke 15.20-15.40 Tea Break Session 3 15.40-16.00 Debating the European Union Dynamics of Ideological Conflict in Political Debates Mirko A. Demasi 16.00-16.20 Personalization of Politics in Spanish General Elections: An Analysis of Political Advertising in the XXIst century Marta Rebolledo 16.20-16.40 Self-serving National Ideologies: A CDA Analysis of 13 th Malaysian General Election (GE) Campaign Nadilla Mohamad- Jamil 16.40-17.00 Conclusion Dr.Dave Elder-Vass Social Sciences SSPGR Conference 2014 2
9.30-10.30 Keynote Speech Surveillance and Secrecy in the Age of Big Data Professor Graham Murdock
The roll out of broadband connectivity coupled with the exponential increase in computer capacity has ushered in the age of Big Data. State agencies and commercial companies are recording, aggregating and interrogating every aspect of peoples on-line lives, constructing new economic, social, and political classifications of dangerousness, credit worthiness, and compliance. But information flows remain highly asymmetric. While the activities of citizens and consumers are increasingly transparent to governments and major corporations their own intentions and actions remain opaque, concealed behind walls erected to protect national security and commercial privilege and misrepresented by concerted public relations activities designed to promote carefully selected accounts. This produces radical asymmetries in the ability ground strategies of action in informed analysis. This present paper has three aims. Firstly, it sets out to map the emerging landscape of Big Data and its core dynamics. Secondly, drawing on recent cases of whistleblowing it argues that investigative journalism and critical scholarship are more essential than ever as sources of informed challenge to the abuse of state and corporate power. Thirdly, it explores how these interventions might be supported and advanced in a context where economic and political pressures are combining to undermine their viability.
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13.00-14.00 Keynote Speech The Problems and Possibilities of Using Visual Research Methods in Social Science Research Professor David Buckingham
The use of visual methodologies has become increasingly popular in recent years, both in social research generally and specifically in media research. In this presentation, David will take a critical look at some of the methodological, epistemological and political claims that are made by advocates of such approaches. He will challenge the idea that they can be seen simply as a means of enabling participants to express themselves or to tell their own stories or indeed of enabling researchers to gain privileged access to what people really think or feel. He will argue for a more reflexive and critical understanding of how research itself establishes positions from which it becomes possible for participants to speak. The talk will be illustrated with some examples drawn from Davids own research, and in particular from three projects: on young peoples readings of sexual content in the media, on the uses of video among migrant/refugee children across Europe, and on domestic/amateur media-making.
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Session 1
10.50-11.10 The Dilemma of The Facebooks Surveillance and the Possibility of the Users Cultural Practices Hui-Ju, Tsai
11.10-11.30 The Power of Language and Culture in Community Empowerment and Wellbeing: A Case Study of Seven Communities in Thailand Sunida Siwapathomchai
11.30-11.50 Examining the Care and Treatment of Sex Offenders within Lebanon Shereen Baz
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10.50-11.10 The Dilemma of The Facebooks Surveillance and the Possibility of the Users Cultural Practices: How does Taiwanese anti-nuke campaign work on Facebook? Hui-Ju, Tsai H.Tsai@lboro.ac.uk Influencing everyday lives and changing social relationships online and offline, Facebook, which has 1 billion active users, has become the most influential social media channel. However, some critics have cautioned that, the more routine communication is mediated through online social media software, the more information technology companies oversee our digital trajectories. Facebook, a commercialized system, is not the panacea for human emancipation. Therefore, exposing Facebooks strategies and analysing users interactions could help imagine a new, public Facebook that would solve the current dilemma. Facebook performs comprehensive, complex and dynamic processes to facilitate people-to-people and people-to-system interactions in various possible situations which mean that not only few consortia influence Facebook but also the users/ producers/ participants have their strategic actions in the space. How does the dynamic process work? How tension between the relationships? It might be argued that, although peoples digital tracks are entirely under the surveillance of Facebook, users could still engage in some different practices in the environment. In the research, I follow the approach of Political Economy of Communication to analysis the Facebooks surveillance, then using the metaphor of city and walkers to state the relationship of Facebook and its users. Also, a case of anti-nuclear campaign in Taiwan on Facebook between 2012 and 2013 would be analysed in the research, which presents that the dynamic struggle on Facebook. The article presents an overview of the issues surrounding the relationship of Facebooks surveillance and users cultural practices. First, it can be argued that Facebook conducts invisible surveillance, which contradicts its claim to support Social Sciences SSPGR Conference 2014 6
democracy. Second, the metaphor of the city and the walkers can be applied to Facebook and its users. The writings of Benjamin and Certeau on cities and agents provide different ways to understand Facebooks characteristics and its users strategies in different contexts. In addition, the critical debate on the contradiction between the structural domination of Facebook and the potential of users cultural practices is reviewed. Keywords: social media, surveillance, Facebook, cultural practice, Benjamin, Certeau
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11.10-11.30 The Power of Language and Culture in Community Empowerment and Wellbeing: A Case Study of Seven Communities in Thailand Sunida Siwapathomchai S.Siwapaathomchai@lboro.ac.uk The Project The Power of Language and Culture in Community Empowerment and Wellbeing aims to reinforce the use of language and culture for developing the wisdom and health of communities in seven locations in Thailand. This project was implemented using a participatory action research approach, applied by various means including: selecting communities with capacities and qualifications to act and develop the project collaboratively; studying and collecting data involving the local wisdom of the target groups; brainstorming and selecting the wisdom that the communities seek to revive; designing activities for reviving local wisdom; and, finally, managing the session for refining the outcome and summarizing lessons learned from each of the seven projects. Implementation of the project yielded a process using language and culture to develop local wisdom, consisting of conservation, continuity, and diffusion of wisdom. The communities participated in supporting the implementation of activities, and community leaders initiated and directed the activities. In addition to promoting positive attitudes towards work involving language and culture, the project resulted in community empowerment in many aspects. For example: the communities gained knowledge about and skills in facilitating the process of local language and culture revival; they developed skills for engaging and coordinating community participation; and they gained the media skills needed for producing and broadcasting. Significant results were realized for youth groups participating in the seven projects in that they gained more confidence, decisiveness, and advanced their communication, planning, and problem-solving skills. The most important thing, and the main goal of the project, was that the communities employed the process of language and culture to develop health, especially, from a mental perspective. True pride in their language and culture was encouraged and restored, as was their determination to pursue for the development for the community based on fully harnessing their unique ethnic potential. Social Sciences SSPGR Conference 2014 8
Keywords: Language and culture, community, participatory, wellbeing, folk media
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11.30-11.50 Examining the Care and Treatment of Sex Offenders within Lebanon Shereen Baz S.S.Baz@lboro.ac.uk This research is concerned with the care and treatment of sex offenders in the Lebanon and examines how re-offending behavior is viewed and managed within the Lebanese Criminal Justice System. Fifty interviews were conducted with prisoners and criminal justice practitioners, lawyers, judges, police and prison staff. The interviews aimed at capturing the criminal justice practitioners experiences of and attitudes towards sex offenders and how they think reoffending behavior could be addressed. It also aimed at examining sex offenders experiences and attitudes towards the criminal justice system, as well as, their opinions surrounding how the system can reduce reoffending behavior. Thematic analysis of the resulting data highlighted the lack of treatment, the importance of religion and cultural, human rights violation, and over all corruption as factors in the care of treatment of sex offenders. Investigating the opinions of criminal justice agents towards legislation surrounding sex offences, numerous participants highlighted religion and culture as the main barrier in amending the outdated legislation. In relation to corruption, the problem was highlighted throughout the criminal justice system with several professionals admitting to accepting bribes, delaying court processes, and sentencing influenced by political pressure. Finally, human rights violations were highlighted when detainees reported cases of torture, degrading treatment and unjust detention. Human rights violations were further extended to prisoners who are threatened and tortured by head prisoners, and basic human needs were ignored. The consequences of these findings are discussed in relation to current developments in the treatment of sex offenders in western criminal justice systems and international human rights legislation. Keywords: Sex offences; religion and culture; corruption; human rights violations; care and treatment Social Sciences SSPGR Conference 2014 10
Session 2 14.00-14.20 A Visual Ethnographic study on the Chinese Skateboarding Industry Austin Li
14.20-14.40 Sexual Intimacy Anxiety and Sexual Behaviour Anxiety in Young People Who Harm Sexually Deborah Eagle
14.40-15.00 The Re-offending Behaviour of Young Girls in the Youth Justice System Davina Kiran Patel
15.00-15.20 A Discursive and Visual Analysis of Online Rhetoric about Far-right Political Parties Shani Burke
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14.00-14.20 A Visual Ethnographic study on the Chinese Skateboarding Industry Austin Li C.Li@lboro.ac.uk My research focuses on the skateboarding industry in China as both a subculture and a culture industry. I am investigating the transition of the industry from a subculture and the capitalist applications of such transition. More importantly, I am examining how skateboarding industry works as a culture industry by looking at the feelings, motivations and meanings of the youth culture participants and culture workers in the skateboarding industry in China. Although Skateboarding as long been seen as a subculture in The United States and in Europe, the scape of the industry has been expanding rapidly. But seldom do the public or the authorities see skateboarding as a culture industry and there are few research about the skateboarding subculture compare to other music and street subcultures such as Punk subculture and Graffiti subculture. However, the skateboarding industry works essentially as very much as conventional culture industries such as the music industry, film industries and fashion industries. The core activity of the skateboarding industry is to produce visual contents through sponsorship of professional skateboarders and videographers. Because of the little research there is and as much as the misunderstandings there are about the skateboarding industry, the determination of my research is to be an insider ethnographic study about the very least understood industry. Also since the industry is fundamentally a highly visual dense industry, this research will also employ a visual methodology as a tool of data collection and interpretation and eventually aid of the presentation of the knowledge about the skateboarding community and the industry as a whole. Keywords: Creative Industry, Culture Industry, Youth Culture, Ethnography, Participant Observation, Public Space, China
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14.20-14.40 Dating Anxiety, Sexual Intimacy Anxiety and Sexual Behaviour Anxiety in Young People Who Harm Sexually. Deborah Eagle d.j.eagle2@lboro.ac.uk The present research used a comparative method to address whether young people who harmed sexually have higher levels of dating anxiety, potential sexual intimacy anxiety and sexual behaviour anxiety than young people who report no harm, nonsexual harm or sexual and non-sexual harm (generalists). Harmful behaviour was measured in a relationship (harmful dating behaviour) and out of a dating relationship (offence) separately. A structured quantitative self-report questionnaire was designed to collect data. The Dating Anxiety Scale for Adolescents (DAS-A) was used to measure overall dating anxiety. Questions relating the DAS-A sub-factors, fear of negative and social distress dating, were amended to measure sexual intimacy anxiety. A scale to measure sexual behaviour anxiety (confidence to perform particular sexual behaviours) was designed. Participants were 77 young people ages 13-18 years (M = 15.4. SD = 1.14), 58.4% female, 41.6% male. Exploratory analysis revealed a consistent pattern of rankings between groups. Young people who reported a sexual offence and/or harmful sexual dating behaviour (HDB) always had higher anxieties than young people who reported a non-sexual offence and/or a non-sexual HDB. Young people who reported a sexual offence had significantly higher sexual behaviour anxiety than nonsexual offence (M = 15.82, SD = 6.23, p = .005) and generalist offence groups (M = 21.77, SD = 6.53, p = .044). Young people who reported a generalist offence and generalist HDB together and sexual HDB only were the only groups above midpoint in all other dependent variables. Recommendations for further research, social policy and the development of prevention, assessment, intervention and treatment models are made. Keywords: Adolescent harmful sexual behaviour; adolescent harmful dating Social Sciences SSPGR Conference 2014 13
14.40-15.00 The Re-offending Behaviour of Young Girls in the Youth Justice System Davina Kiran Patel d.patel5@lboro.ac.uk This research is focused on the re-offending behaviour of young girls in the Youth Justice System. The motivation for this research emanates from a desire to investigate an under researched contemporary area of Youth Justice and to link academic and practice perspectives in order to contribute to wider Youth Justice Policy and Practice. Most policy, research and programmes on female offending has been primarily focused on adult women (18+) and interventions for young girls who have committed a crime are centered around boys. It is key to say that young girls are the forgotten group in the Criminal Justice System and therefore requires research to understand and explain the differing needs of girls in the Youth Justice System and why they continue re-offending. This Ph.D. focuses on giving these young women a voice by using a narrative life story methodological approach. It is important to hear the views of the young girls first hand as young people are rarely heard in the Youth Justice Field. This research aims to promote this practice and will use a progressive, integrated research methodology, where the validity and reliability of inductively generated research findings is constantly checked throughout the data collection and analysis process via a process of constant comparison and data triangulation known as a grounded theory approach. Data analysis will deliberately seek to disprove its developing understanding of the issue being analysed by framing questions in such a way that informants use their own personal experience to answer them in an either a positive, supporting, or negative, disproving, sense. This helps ensure the validity, reliability and generalisation of research data. It also ensures emergent themes are fully saturated and linked to an explanatory core theme, or central storyline, which draws together the research findings into an explanatory framework and to importantly link to existing criminological theory such as Life-Course Criminology. Keywords: Youth Justice System, Girls Offending, Life-Course Criminology, Grounded Theory, Narrative Life Story Social Sciences SSPGR Conference 2014 14
15.00-15.20 A Discursive and Visual Analysis of Online Rhetoric about Far-right Political Parties Shani Burke S.Burke@lboro.ac.uk My PhD examines how far-right political parties in the UK are represented on Facebook. Using discourse analysis alongside visual analysis, I am investigating how far-right parties debate online, and aim to demonstrate the benefits of visual analysis. Far-right parties in the UK have harsh immigration policies (Goodman & Speer, 2007), and are viewed negatively by voters (Rhodes, 2009). Early research investigating far-right parties used methods such as content analysis, which failed to offer a detailed exploration of their racist ideologies (e.g. Eckhardt, 1968). There is a lack of research addressing far-right visual discourse, except from Richardson and Wodak (2009), who examined leaflets. This project will build upon my previous research about the function and nature of online discourse about racism. Burke and Goodman (2012) identified extreme, unguarded language in Facebook group discussions about asylum seekers, including supporters issuing accusations of racism towards opponents of asylum, and opponents showing support for Hitlers ideology. This demonstrates that people engage easily in racist interactions online. Data is collected from the official Facebook pages of; British National Party, United Kingdom Independence Party, and English Defence League. I am also collecting data from unofficial pro and anti far-right pages. I will use discourse analysis alongside multi-modal analysis, in order to construct an integrated approach. Multi- modal analysis involves analysing components and elements of images in relation to text (Kress & Van Leeuwen 2006). Discussions will be subjected to discourse analysis, focusing on the action orientation of text (Edwards & Potter 1992:2). This means that I will be analysing strategies used by individuals to make accusations of racism to far-right supporters, and how far-right supporters challenge accusations. Social Sciences SSPGR Conference 2014 15
This research applies discourse analysis and visual analysis to examine the pervasiveness, form and extremity of far-right discourse on Facebook, and add to existing research on racist interactions online.
Keywords: Far-right, Racism, Discourse analysis, Social Networking, Visual analysis.
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Session 3
15.40-16.00 Debating the European Union Dynamics of Ideological Conflict in Political Debates Mirko A. Demasi
16.00-16.20 Personalization of Politics in Spanish General Elections: An Analysis of Political Advertising in the XXIst century Marta Rebolledo
16.20-16.40 Self-serving National Ideologies: A CDA Analysis of 13th Malaysian General Election (GE) Campaign Nadilla Mohamad-Jamil
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15.40-16.00 Debating the European Union Dynamics of Ideological Conflict in Political Debates Mirko A. Demasi M.A.Demasi@lboro.ac.uk The focus of my research is in how ideological conflict functions in a political debate, where one side is taking a pro-EU stance and the other, conversely, an anti-EU one. Viewing ideology as rhetorical (e.g., Billig, 1991), I analyse the talk and interaction of the politicians. The research uses a combined analytical approach between Rhetorical Psychology (RP), Discursive Psychology (DP), and Conversation Analysis (CA). For my proposed presentation, I will be talking about the analytical section taking a more CA oriented approach. The focus is on how, in political debates, escalation from a debate to an argument is a joint action. I look at how this is done, in interactional terms, in the use of overlapping talk and epistemics. Epistemics focuses on the knowledge claims that interactants assert, contest and defend in and through turns at talk and sequences of interaction (Heritage, 2013, p.1). The aim is to demonstrate different strategies of overlap, context, and displays of epistemic stance politicians use to advance their side of the debate. Another key analytical point to make is that this escalation is a joint action. That is, one side may initiate more hostile terms of talk but in order to these to turn the debate into an argument the opposing speaker(s) need to attend to this and respond in a similar manner. To sum up, overlapping talk and display of ones epistemic domain are viewed as social actions that play a role in voicing disagreement. How do speakers display their knowledge of the states of affair in talk, and how do they use this, in conjunction with overlapping talk, to challenge the opposing speaker and/or escalate into an argument? Keywords: ideology, rhetoric, debate, EU, UK Social Sciences SSPGR Conference 2014 18
16.00-16.20 Personalization of Politics in Spanish General Elections: An Analysis of Political Advertising in the XXIst century Marta Rebolledo M.Rebolledo@lboro.ac.uk Personalization is a phenomenon increasingly spread out in the area of political communication, and which concerns the three actors that interact within it: media, politicians and citizens. However, it is not a new feature. In fact, the interest from scholars towards personalization has been shown in numerous studies, especially in the last decade. Overall, personalization implies a change of attention from topics to people and from parties to politicians, and it has been considered as an aspect inherent to presidential systems like the one present in the United States. Mass media especially television, which has changed the rules in the political ground and the weaker voter attachments to parties are considered as two of the main causes that have stressed this phenomenon. Modernization, decline of partisan attachments, the increasing of the volatility, voters who are more influenced by short- term elements, professionalization and media-centered campaigns are all aspects affecting campaigns and bringing out what is also called as candidate-centered politics. Taking this framework as the main reference, this paper carries out a content analysis of Spanish political advertising in the last three general elections, that is, 2004, 2008 and 2011 elections. The purpose of this paper is to assess to what extent the personalization of the candidate in electoral campaigns is taking place in a context different from the presidential one, being Spain a parliamentary system. The approach chosen is from the perspective of politician strategies through political advertising: among other ways of communication, in political spots candidates and parties can control their messages. This analysis focuses mainly on the two major parties: Popular Party (PP) and Socialist Party (PS).
Keywords: political ads, elections, personalization, content analysis, Spain Social Sciences SSPGR Conference 2014 19
16.20-16.40 Self-serving National Ideologies: A CDA Analysis of 13th Malaysian General Election (GE) Campaign Nadilla Mohamad-Jamil S.N.B.Mohamad-Jamil@lboro.ac.uk My PhD project is concerned with the social analysis of the 13th Malaysian General Election (GE) campaign discourse. Although the Malaysias long-ruling coalition, Barisan Nasional (National Front) has managed to hang on to power when they won 133 out of 22 seats in parliament; the 13 GE is still a manifestation of a maturing democracy in the nation as the dormant two party-system to some extent were brought back to life: the ruling coalition was seen fighting for his political survival in the face of a reinforced Opposition and in the wake of huge electoral losses of the 2008 GE (Welsh, 2013, pp. 236-241). However, the 13 GE also witnessed the racial contestation at its sharpest. Under the headline Sedarlah Cina (Wake up Chinese), (Awang Selamat, 2013), Utusan Malaysia claimed that the electoral setback was caused by a Chinese tsunami, a race-tinged reference to ethnic Chinese Malaysians who voted overwhelmingly in favour of the Opposition which led to some Malay ethno-nationalists calling for a boycott of Chinese businesses, closing down Chinese-language schools and expanding preferential policies for Malays and other natives (Ariffuddin Ishak, 2013; Boo, 2013). That, however, was not surprising as the issue of nation building has always been prominent in Malaysia since the racial bloodbath on May 13 1969 (Shuib et. al, 2010). And it has always been implemented at the expense of Habermass (1989) notion of civil society in democracy and the paradox of the overarching loyalty to the state. My study therefore aims to reveal the discursive event produced by the political parties and relate these events to socio-political and historical situations in Malaysia. As well as a strong substantive and historical argument, there is also a methodological argument about the way in which discursive practices have to be analysed at both micro and (for example, grammar and word frequency) and macro (for example, text constructions, modes of address) levels in order to be correlated with discursive formations and shifts in the social order. Social Sciences SSPGR Conference 2014 20
Linguistic, content and sociostructural aspects are planned to be brought together through Wodak and Meyers (2009) Discourse Historical Analysis framework where the 15 days of election campaign discourse will be studied, from April 20 to May 5 2013. Analysis is intended to focus on many of the main texts produced during the election campaign, including manifestos, party election broadcasts and newspapers articles. Keywords: Critical discourse analysis, Propaganda, Nation-building, electoral campaign discourse