SHISHIR MODI

Exploit emerging trends in business and product development through mature business and technology insight


Dublin, OH 43016 | 614.440.8798 | scmodi2@gmail.com
GL OBAL BUSI NE SS AND PRODUCT MANAGE ME NT EXE CUTI VE
Information and Communications Technology Network Software Applications Broadband Data

Product Management & Marketing | New Product Innovation | International Business Development | Strategic Alliances

An instrumental leader with the right management and interpersonal skills to successfully rationalize, reposition,
and innovate technology applications and services, achieving deeper penetration into customer networks
and helping them achieve business objectives while growing revenue.
http://www.linkedin.com/in/shishirmodi/


Champion and steer technology evolution, innovation, and business growth with a demonstrated record of success transforming
thought leadership to commercial solutions that deliver market, revenue, and margin result. Identify and validate opportunities
then converting them into business value. Deliver business results through masterful leadership and a hands-on management
style that provided direct contributions and tenacious problem-solving. Motivate the highest team performance through an
inclusive, collaborative, and empowering leadership style that contributes to over-goal revenue and margin performance. Effective
management of multicultural teams with more than 15 years of international experience adjusting management style to country
and culture.

Real world international business development and planning built on a combination of passion and cautious optimism.

Deliver business results by understanding the customer, their business, challenges, and pain points for the design of targeted
marketing programs.

Deep history in the development of strategic partnerships, alliances, and channel partners with software developers, system
integrators, and third-party software vendors.

Masterful product, program, and engineering management of large, complex solutions throughout the lifecycle.


Business Strategy & Leadership Creative Business Models Product Marketing Distributed Team Leadership
Competitive Intelligence Consultative Selling International Business Development Customer Management
Data Monetization Telecom Networks & Technology Intelligent Networks Service Provider Needs & Challenges
Collaborative Software Ecosystem Systems Engineering Application Ecosystem
Telecom Software Machine-to-Machine (M2M) Real-Time Billing Systems Analytics Mobile Wallet Virtualization

Every use case MUST have a consumer at the center! ~Shishir Modi

SUMMARY OF PROFESSIONAL EXPERIENCE AND BUSINESS VALUE
ALCATEL-LUCENT / LUCENT TECHNOLOGIES / AT&T BELL LABORATORIES Columbus, OH 1986 Present


Senior Director Head of Product Management, Alcatel-Lucent | 2010 present
Business management of $200M policy-enabled converged real-time rating and charging solutions product business
Direct team of product managers and system engineers located in US, UK, France, Italy, India, and China
Product evangelist, targeting C-level customers to influence future needs while securing present business
Maintain collaborative relationships with R&D, marketing, services, and sales
Drive portfolio success through proactive and direct engagement while reaching across organizational boundaries

Strategize and lead product portfolio supporting 75+ global telecom service providers, from concept throughout lifecycle.
Design market and customer-driven product strategy and evolution, launching innovative industry premier products and
services, while streamlining product investments and slashing development costs. Identify competitive solutions through
business planning then lead engineering design/development for new portfolio features and functionality. Develop three-year
revenue roadmap plan, margin projections, go-to-market approaches, and pricing strategy. Directly manage $3M budget and
influence software development budget of $20M. Recruit, evaluate, and develop top talent.
SHISHIR MODI PAGE 2 614.440.8798 | scmodi2@gmail.com

Senior Director Head of Product Management, Alcatel-Lucent, continued . . .

Launched new real-time policy-enabled smart data charging product at the 2012 Mobile World Congress in Barcelona,
forecasted to deliver a 5+% increase in mobile subscriber spend and a 10% reduction in churn.
Created concept and directed development of applications software ecosystem with organic solutions and partners, realizing
real-time orchestration of contextual service plans for Telco service providers. Led development lifecycle through all phases
from internal selling, market validations, and customer sampling to prototyping, commercialization, and negotiation of
partnership agreements.
Restructured portfolio, eliminating redundant products in portfolios and revitalizing product lines through a strategic
market and technology focus expected to reduce R&D expense by $10M over three years. Executed portfolio strategy,
achieving ~10% revenue growth and ~5% margin improvement.
Rationalized portfolio, developed business strategy, R&D resource allocation structure, and tactical customer impact
management plan. Collaborated with service providers, customers, and stakeholders in strategy execution.
Strengthened strategic product mix, redirecting R&D efforts to deliver on a backlog of market, technology, and customer-
driven opportunities.
Accelerated portfolio adaptation to support emerging technologies like cloud and virtualization. Established development
plans, aligning targeted first deployment in 4Q2014 with Vodafone Italy and Vodafone UK.
Partnered with Verizon Wireless in development and launch of industry-first shared mobile broadband data service plan,
forecasted to increase average revenue-per-account (ARPA) by 10%, in a climate of flat or declining ARPA.
Introduced mobile subscriber service consumption data analytics, offering new differentiated service for wireless service
providers to use in personalized loyalty and contextual promotions. Produced revenue-per-user increases in the range of 5%
8% for multiple wireless service providers in Southeast Asia and Africa.
Eliminated $1M+ in development costs while significantly improving customer satisfaction by enhancing quality and
efficiency of the customer requirements capture management process. Eliminated cost inefficiencies from software rework,
downstream maintenance, and customer dissatisfaction with product performance.
Reduced product team engagement in the sales process by 50+%, launching worldwide sales, tendering, and business
development training program that increased portfolio knowledge and sales process competencies.



Senior Director Business Strategy and Global Product Marketing, Alcatel-Lucent | 2008 2010
Directed strategy and marketing for $300M real-time charging and subscriber data management portfolio
Managed two strategy and five marketing experts in the US and France

Charted company trajectory justifying investments in emerging technology areas, and driving momentum in shared data
plans, smart data charging, mobile wallet, and subscriber data analytics. Collaborated with product management, establishing
strategic blueprint guiding investments in the network applications portfolio. Designed balanced, real-world strategy and
approaches guiding product evolution. Led assessments of market, ROI, customer and delivery expectations, instituting internal
product market discipline while assuming stronger presence as product evangelist and collaborative business partner.

Revamped product collaterals and created collaborative software integration environment, enhancing competitive
positioning while strengthening portfolio value for service providers and reducing the total cost of ownership for client.
Negotiated strategic OEM reseller agreements with third-party partners, creating a joint internal-external development
network, as a first in the portfolios history.
Secured leadership acceptance of system integrator partnership for implementation in 2014, broadening portfolio reach to
service providers beyond Alcatel-Lucent only sales channel.
Steered innovation and product focus on multiple emerging areas including M2M, analytics, mobile wallet, SaaS / Cloud
delivery models, and IoT use cases.
Championed creation of a new network of stakeholders for E2E smart metering, meeting with IBM, Logica, Infosys,
Accenture and others to drive integration of Alcatel Lucent real-time rating, charging, and notification capabilities with smart
meters and analytic software.
SHISHIR MODI PAGE 3 614.440.8798 | scmodi2@gmail.com

Director / Senior Product Manager, Lucent Technologies, continued . . .



Director Pre-Sales Business Development and Systems Engineering, Lucent Technologies | 2000 2008
Led business development strategy and execution positioning Lucents network applications to service providers
Directed team of pre-sales portfolio consultants in the US, UK, Italy, Spain, India, Singapore, and China

Senior Product Manager, Lucent Technologies | 1998 2000
Launched two mission-critical network applications

Identified and captured significant new business, supporting regional sales teams worldwide, with performance excellence
recognized by Lucent Sales achievement award. Validated opportunities, developed and aligned account strategy to corporate
objectives, recognized and mitigated offer risks, generated technical response and product pricing proposals, presented to
customers, ensured quality program delivery, and provided post-sales customer management, creating upsell opportunities.

Built and motivated global team delivering $600M+ in annual proposals, supporting annual revenue of $120M+.
Positioned Lucents foray in new Latin American, Eastern Europe, and Middle East markets. Strengthened presence in
international markets of India, Asia Pacific, and Europe through key account capture, growing Europe and Asia Pacific
customer base by 30%.
Propelled fixed mobile convergence (FMC) into broader industry and market awareness while developing the FMC market
for Lucent, as champion presenting at conferences, industry events, and trade shows.
Drove the launch of new products, including industry-first SurePay prepaid application for fixed mobile converged network
operators that generated $50M in annual revenue, and wireless VPN applications, securing major account in Europe within
the first year of launch.



Manager and Distinguished Member of Technical Staff Bell Laboratories, AT&T | 1996 1998
Received Distinguished Member appointment as key business contributor then earned manager promotion
Member of Technical Staff Bell Laboratories, AT&T | 1986 1996
Established strategic partnership with HP network management organization, performing vendor management


Performed architecture, systems engineering, vendor management, and marketing support for signaling systems and new
middleware operations support systems platform.


EDUCATION AND PROFESSIONAL DEVELOPMENT

Master of Science (M.S.) in Computer Science, Stevens Institute of Technology Hoboken, NJ

Bachelor of Engineering (B.E.) in Electrical Engineering, Gujarat University Gujarat, India

Patent: US 20090131025 A1 - Targeted Mobile Content Insertion / Replacement, 2013