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BridgingBridgingBridgingBridging thethethethe Gap:Gap:Gap:Gap:

HowHow UnderstandingUnderstanding GenerationalGenerational

HowHow UnderstandingUnderstanding GenerationalGenerational

DifferencesDifferences CanCan GrowGrow YourYour AssociationAssociation

DifferencesDifferences CanCan GrowGrow YourYour AssociationAssociation

DifferencesDifferences CanCan GrowGrow YourYour AssociationAssociation NoraNora RivaRiva BergmanBergman ©©

NoraNora RivaRiva BergmanBergman ©©

“Children“Children todaytoday areare tyrants.tyrants. TheyThey contradictcontradict theirtheir parentsparents,,
“Children“Children todaytoday areare tyrants.tyrants. TheyThey
contradictcontradict theirtheir parentsparents,, gobblegobble theirtheir
food,food, andand tyrannizetyrannize theirtheir teachers.”teachers.”
SocratesSocrates (470(470--399399 B.C.)B.C.)
ForFor thethe firstfirst timetime fourfour generationsgenerations areare workingworking sideside byby side.side.

ForFor thethe firstfirst timetime fourfour generationsgenerations areare workingworking sideside byby side.side.

Silents:Silents: 19261926--19451945

BabyBaby Boomers:Boomers: 19461946--19641964

GenGen Xers:Xers: 19651965--19751975

GenGen Y:Y: 19761976--19991999

WhichWhich ofof thethe followingfollowing isis importantimportant forfor aa BabyBaby BoomerBoomer (Born(Born 19461946--1964)?1964)?

BuildBuild parallelparallel careers.careers. BuildBuild aa stellarstellar career.career. BuildBuild aa legacy.legacy. BuildBuild aa portableportable careercareer

legacy.legacy. BuildBuild aa portableportable careercareer FromFrom WhenWhen GenerationsGenerations Collide:Collide:

FromFrom WhenWhen GenerationsGenerations Collide:Collide: WhoWho TheyThey Are.Are. WhyWhy TheyThey Clash.Clash. HowHow toto SolveSolve thethe GenerationalGenerational PuzzlePuzzle atat WorkWork.,., LynneLynne C.C. LancasterLancaster andand

DavidDavid Stillman,Stillman, 2003,2003, CollinsCollins Business.Business.

SilentsSilents (Born(Born 19261926--1945)1945) BuildBuild aa leleggacacyy

BabBabyy BoomersBoomers ((BornBorn 19461946--19641964)) BuildBuild aa stellarstellar career.career.

-19641964)) BuildBuild aa stellarstellar career.career. GG eneraenera titi onon XX ersers (B(B ornorn 19651965

GGeneraeneratitionon XXersers (B(Bornorn 19651965--1975)1975) BuildBuild aa portableportable career.career.

GenerationGeneration YY (Born(Born 19761976--1999)1999) BuildBuild parallelparallel careerscareers

FromFrom WhenWhen GenerationsGenerations Collide:Collide: WhoWho TheyThey Are.Are. WhyWhy TheyThey Clash.Clash. HowHow toto SolveSolve thethe GenerationalGenerational PuzzlePuzzle atat WorkWork.,., LynneLynne C.C. LancasterLancaster andand

DavidDavid Stillman,Stillman, 2003,2003, CollinsCollins Business.Business.

WhichWhich ofof thethe followingfollowing isis importantimportant toto GenerationGeneration XersXers (Born(Born 1965-1965-1975)?1975)?

GiveGive meme balancebalance now,now, notnot whenwhen II''mm sixtysixty--fivefive

notnot whenwhen II''mm sixtysixty -- fivefive SupportSupport meme inin shiftingshifting thethe

SupportSupport meme inin shiftingshifting thethe balancebalance

HelpHelp meme balancebalance everyoneeveryone elseelse andand findfind meaninmeaningg myself.myself.

WoWorrkk isnisn''tt eevveeryrythingthing;; flexibilityflexibility toto balancebalance mymy activitiesactivities is.is.

FromFrom WhenWhen GenerationsGenerations Collide:Collide: WhoWho TheyThey Are.Are. WhyWhy TheyThey Clash.Clash. HowHow toto SolveSolve thethe GenerationalGenerational PuzzlePuzzle atat WorkWork.,., LynneLynne C.C. LancasterLancaster andand

DavidDavid Stillman,Stillman, 2003,2003, CollinsCollins Business.Business.

SilentsSilents (Born(Born 19261926--1945)1945) SupportSupport meme inin shiftingshifting thethe balance.balance.

BabyBaby BoomersBoomers (Born(Born 1946-1946-1964)1964) HelpHelp meme balancebalance everyoneeveryone elseelse andand findfind meaningmeaning myself.myself.

elseelse andand findfind meaningmeaning myself.myself. GenerationGeneration XersXers (Born(Born 1965-1965

GenerationGeneration XersXers (Born(Born 1965-1965-1975)1975) GiveGive meme balancebalance now,now, notnot whenwhen I'mI'm sixtysixty--five.five.

GenGen YY (Bo(Borrnn 19761976--1999)1999) WorkWork isn'tisn't everything;everything; flexibilityflexibility toto balancebalance mmyy activitiesactivities isis

FromFrom WhenWhen GenerationsGenerations Collide:Collide: WhoWho TheyThey Are.Are. WhyWhy TheyThey Clash.Clash. HowHow toto SolveSolve thethe GenerationalGenerational PuzzlePuzzle atat WorkWork.,., LynneLynne C.C. LancasterLancaster andand

DavidDavid Stillman,Stillman, 2003,2003, CollinsCollins Business.Business.

WhichWhich ofof thethe followingfollowing feedbackfeedback doesdoes GenGen YY (Born(Born 19761976--1999)1999) prefer?prefer?

SorrySorry toto interrupt,interrupt, butbut howhow amam II doing?doing?

OnceOnce aa year,year, withwith lotslots ofof documentation.documentation.

withwith lotslots ofof documentation.documentation. FeedbackFeedback wheneverwhenever II wantwant it,it, atat

FeedbackFeedback wheneverwhenever II wantwant it,it, atat thethe pushpush ofof aa button.button.

NoNo newsnews isis goodgood news.news.

FromFrom WhenWhen GenerationsGenerations Collide:Collide: WhoWho TheyThey Are.Are. WhyWhy TheyThey Clash.Clash. HowHow toto SolveSolve thethe GenerationalGenerational PuzzlePuzzle atat WorkWork.,., LynneLynne C.C. LancasterLancaster andand

DavidDavid Stillman,Stillman, 2003,2003, CollinsCollins BusinessBusiness

SilentsSilents (Born(Born 19261926--1945)1945) NoNo newsnews isis goodgood news.news.

BabyBaby BoomersBoomers (Born(Born 1946-1946-1964)1964) OnceOnce aa yearyear,, withwith lotslots ofof documentationdocumentation

,, withwith lotslots ofof documentationdocumentation GenerationGeneration XersXers (Born(Born 19651965

GenerationGeneration XersXers (Born(Born 19651965--1975)1975) SorrySorry toto interrupt,interrupt, butbut howhow amam II doing?doing?

GenGen YY (Born(Born 19761976--1999)1999) FeedbackFeedback wheneverwhenever II wantwant itit aatt ththee puspushh ooff aa bbuutttton.on.

FromFrom WhenWhen GenerationsGenerations Collide:Collide: WhoWho TheyThey Are.Are. WhyWhy TheyThey Clash.Clash. HowHow toto SolveSolve thethe GenerationalGenerational PuzzlePuzzle atat WorkWork.,., LynneLynne C.C. LancasterLancaster andand

DavidDavid Stillman,Stillman, 2003,2003, CollinsCollins BusinessBusiness

YouYou knowknow you’reyou’re aa “Silent”“Silent” ifif

YouYou rememberremember whenwhen TVTV waswas allall blackblack && whitewhite

YYouou rememberremember actuallyactually ballroomballroom dancindancingg,, notnot watchingwatching itit onon TVTV

YouYou useuse aa computer,computer, butbut you’reyou’re stillstill afraidafraid youyou’’llll breakbreak itit

stillstill afraidafraid youyou ’’ llll breakbreak itit YouYou listenedlistened toto RickyRicky NelsonNelson onon

YouYou listenedlistened toto RickyRicky NelsonNelson onon thethe radioradio

SilentsSilents -- InfluentialInfluential PeoplePeople && EventsEvents

SilentsSilents - - InfluentialInfluential PeoplePeople && EventsEvents
SilentsSilents - - InfluentialInfluential PeoplePeople && EventsEvents
SilentsSilents - - InfluentialInfluential PeoplePeople && EventsEvents

YouYou knowknow you’reyou’re aa “Boomer”“Boomer” ifif

YouYou thoughtthought youyou mightmight oneone dayday joinjoin thethe MickeyMickey MouseMouse ClubClub

YouYou usedused aa typewritertypewriter toto writewrite youryour termterm paperspapers

YoYouu sawsaw eevveeryry eeppiissodeode ofof “Le“Leavavee itit toto Beaver”Beaver”

ryry eeppiiss odeode ofof “Le“Le avav ee itit toto Beaver”Beaver” YouYou rememberremember WoodstockWoodstock

YouYou rememberremember WoodstockWoodstock

BabyBaby BoomersBoomers -- InfluentialInfluential PeoplePeople && EventsEvents

BabyBaby BoomersBoomers -- Influential Influential People People & & Events Events

YouYou knowknow you’reyou’re aa “Gen“Gen Xer”Xer” ifif

YYouou rememremembberer AtAtararii anandd AsteroidsAsteroids

rememremem bb erer AtAt arar ii anandd AsteroidsAsteroids YouYou couldn’tcouldn’t waitwait untiluntil 19991999

YouYou couldn’tcouldn’t waitwait untiluntil 19991999 toto pplalayy “1999”“1999” bbyy PrincePrince

OneOne ofof youryour firstfirst favoritefavorite moviesmovies waswas “Star“Star Wars”Wars” oror “ET”“ET”

YouYou typedtyped youryour termterm paperspapers onon aa wordword processorprocessor

GenGen XX -- InfluentialInfluential PeoplePeople && EventsEvents

GenGen XX - - InfluentialInfluential PeoplePeople && EventsEvents

YouYou knowknow you’reyou’re aa “Gen“Gen Y”Y” ifif

You’veYou’ve alwaysalways hadhad anan answeringanswering machinemachine oror voicevoice mailmail

YouYou werewere usingusing aa computercomputer byby thethe timetime youyou werewere learninlearningg toto readread

YoYouu’’vvee aallwaysways hhaadd cacableble TVTV wwithith remoteremote controlcontrol

TheThe InternetInternet hashas existedexisted asas lonlongg asas yyouou cancan rememberememberr

controlcontrol TheThe InternetInternet hashas existedexisted asas lonlon gg asas yy ouou cancan rememberemembe rr

GenGen YY -- InfluentialInfluential PeoplePeople && EventsEvents

GenGen YY - - InfluentialInfluential PeoplePeople && EventsEvents
GenGen YY - - InfluentialInfluential PeoplePeople && EventsEvents
ConsiderConsider thisthis FundamentallFundamentallyy,, ppeoeopplele wantwant thethe samesame thingsthings
ConsiderConsider thisthis
FundamentallFundamentallyy,, ppeoeopplele
wantwant thethe samesame thingsthings
rereggardlessardless ofof theirtheir
generation.generation.
YouYou cancan workwork withwith allall
generationsgenerations withoutwithout
ddrriivviinngg yourseyourselflf crazy.crazy.
BByy nature,nature, menmen areare nearlnearlyy allall alike;alike; ByBy practice,practice, theythey getget toto bebe
BByy nature,nature, menmen areare nearlnearlyy allall
alike;alike; ByBy practice,practice, theythey getget
toto bebe widewide apart.apart.
-- ConfuciusConfucius (551(551--479479 B.C.)B.C.)

WhoWho areare we?we?

SilentsSilents (Born(Born 19261926--1945)1945) AA sensesense ofof community,community, loyalty,loyalty, ““wastewaste notnot,, wantwant notnot””

““ wastewaste notnot ,, wantwant notnot ”” BabyBaby BoomersBoomers (Born(Born 19461946- -1964) 1964)

BabyBaby BoomersBoomers (Born(Born 19461946--1964)1964) PayPay youryour ddues,ues, competcompetiittiive,ve, optoptiimmiiststiicc

GenerationGeneration XersXers ((BornBorn 19651965--19751975)) RewardingRewarding workwork now,now, selfself--reliant,reliant, highlyhighly adaptableadaptable

GenerationGeneration YY (Born(Born 19761976--1999)1999) WorkWork--lifelife balance/blending,balance/blending, flexible,flexible, motmotiivatevatedd,, gglloobbaallllyy concerneconcernedd

WhWhWhWhaaaatttt DiffDiffDiffDifferenerenerenerentttt GGGGeneraeneraeneraeneratitititionsonsonsons EEEExpecxpecxpecxpectttt
WhWhWhWhaaaatttt DiffDiffDiffDifferenerenerenerentttt GGGGeneraeneraeneraeneratitititionsonsonsons EEEExpecxpecxpecxpectttt

CreateCreate aa MemberMember ValueValue PropositionProposition

CreateCreate aa MemberMember ValueValue PropositionProposition

WhatWhat dodo wewe want?want? WhWhatat’’ss imimpoporrtatanntt toto usus??

SilSilentsents anandd BBaabbyy BBoomers:oomers:

ShowShow appreciationappreciation forfor theirtheir experienceexperience,, useuse theirtheir expertise,expertise, letlet themthem knowknow thetheyy areare neededneeded,, pputut themthem toto work,work, keepkeep themthem engaged.engaged.

themthem knowknow thethe yy areare neededneeded ,, pp utut themthem toto work,work, keepkeep themthem engaged.engaged.
WhatWhat WhatWhat dodo dodo wewe wewe want?want? want?want? WhWhatat’’ss imimpoporrtatanntt toto usus??
WhatWhat WhatWhat dodo dodo wewe wewe want?want? want?want?
WhWhatat’’ss imimpoporrtatanntt toto usus??
WhWhatat’’ss imimpoporrtatanntt toto usus??
GenerationGenerationGenerationGeneration XXXX andandandand Y:Y:Y:Y:
RewardingRewarding workwork now,now,
RewardingRewarding workwork now,now,
selfself--reliant,reliant, highlyhighly
selfself--reliant,reliant, highlyhighly
adaptable,adaptable, workwork--lifelife
adaptable,adaptable, workwork--lifelife
balance/blending,balance/blending,
balance/blending,balance/blending,
flflexexiblible,e, motmotiivatevatedd,,
flflexexiblible,e, motmotiivatevatedd,,
globallyglobally concerned.concerned.
globallyglobally concerned.concerned.

CustomCustom tailortailor youryour message.message.

WhatWhat mightmight bebe veryvery excitingexciting toto oneone ggenerationeneration mamayy bebe borinboringg toto another.another.

bebe veryvery excitingexciting toto oneone gg enerationeneration mama yy bebe borinborin gg toto another.another.

SatisfactionSatisfaction && RetentionRetention ofof YoungerYounger MembersMembers

ServiceService
ServiceService

AccountabilityAccountability

CareerCareer advantagesadvantages

CommunityCommunity

OpportunitiesOpportunities ttoo serveserve

AdaptedAdapted fromfrom GenerationsGenerations andand thethe FutureFuture ofof AssociationAssociation ParticipationParticipation,,

ArthurArthur C.C. Brooks,Brooks, Ph.D.,Ph.D., 2006,2006, TheThe WilliamWilliam E.E. SmithSmith InstituteInstitute forfor AssociationAssociation Research,Research, SmithBucklinSmithBucklin Corporation.Corporation.

SatisfactionSatisfaction && RetentionRetention ofof OlderOlder MembersMembers

&& RetentionRetention ofof OlderOlder MembersMembers EnhancingEnhancing careercareer satisfactionsatisfaction

EnhancingEnhancing careercareer satisfactionsatisfaction

FindingFinding semisemi-- reretitiremenrementt opoptitionsons

KeepingKeeping seniorsenior membersmembers involvedinvolved

AdaptedAdapted fromfrom GenerationsGenerations andand thethe FutureFuture ofof AssociationAssociation ParticipationParticipation,,

ArthurArthur C.C. Brooks,Brooks, Ph.D.,Ph.D., 2006,2006, TheThe WilliamWilliam E.E. SmithSmith InstituteInstitute forfor AssociationAssociation Research,Research, SmithBucklinSmithBucklin Corporation.Corporation.

BuildingBuildingBuildingBuilding aaaa BridgeBridgeBridgeBridge AcrossAcrossAcrossAcross
BuildingBuildingBuildingBuilding aaaa BridgeBridgeBridgeBridge AcrossAcrossAcrossAcross GenerationsGenerationsGenerationsGenerations
•••• OneOneOneOne sizesizesizesize doesdoesdoesdoes notnotnotnot fitfitfitfit allallallall
•• LeveraLeveraggee thethe skillsskills andand
•• LeveraLeveraggee thethe skillsskills andand
competenciescompetencies availableavailable inin
competenciescompetencies availableavailable inin
allall ageage ggrroouupsps
allall ageage ggrroouupsps
•• BuildBuild aa brandbrand thatthat valuesvalues
•• BuildBuild aa brandbrand thatthat valuesvalues
diversitydiversity
diversitydiversity
•• RespectRespect differencesdifferences inin
•• RespectRespect differencesdifferences inin
communicationcommunication stylesstyles
communicationcommunication stylesstyles

BridgingBridgingBridgingBridging thethethethe Gap:Gap:Gap:Gap:

HowHow UnderstandingUnderstanding GenerationalGenerational

HowHow UnderstandingUnderstanding GenerationalGenerational

DifferencesDifferences CanCan GrowGrow YourYour AssociationAssociation

DifferencesDifferences CanCan GrowGrow YourYour AssociationAssociation

DifferencesDifferences CanCan GrowGrow YourYour AssociationAssociation NoraNora RivaRiva BergmanBergman ©©

NoraNora RivaRiva BergmanBergman ©©