with Optimal Online Video Strategy 12 th March 2014 11 AM IST 1 2 2014 Tata Communications Ltd. All rights reserved. TATA COMMUNICATIONS and TATA are trademarks of Tata Sons Limited in certain countries. www.tatacommunications.com | @tata_comm http://tatacommunications-newworld.com | www.youtube.com/user/tatacomms Agenda Introduction of esteemed speakers Kaltura Increase revenue and extend your audience with optimal online video strategy - 10 capabilities media companies should look for Tata Communications Delivering highest QoE (Quality of Experience) & Value for customers around the globe Q&A 2 2014 Tata Communications Ltd. All rights reserved. TATA COMMUNICATIONS and TATA are trademarks of Tata Sons Limited in certain countries. www.tatacommunications.com | @tata_comm http://tatacommunications-newworld.com | www.youtube.com/user/tatacomms From Tata Communications Aditya has 14 years of Internet and Software Technology Operating and Planning experience in the areas of building products, enabling sales and driving new revenue growth. Throughout his career, he has pivoted products and solutions to market relevance and strength. Adityas expertise is in creating Global Clouds that will deliver essentially any digital object web applications, web content, HD Video, large software objects anywhere, to any device. In his current role, he is the Head of the CDN business at Tata Communications where he oversees Product Management, Revenue Enablement, Solutions Engineering and Business Operations. In prior roles at Tata Communications, he has been at the heart of expanding and modernizing the worlds 5th largest ISP network. Aditya Jayaraman Sr. Director & Head CDN Business, Tata Communications 3 2014 Tata Communications Ltd. All rights reserved. TATA COMMUNICATIONS and TATA are trademarks of Tata Sons Limited in certain countries. www.tatacommunications.com | @tata_comm http://tatacommunications-newworld.com | www.youtube.com/user/tatacomms From Kaltura Dr. Michal Tsur President & Co-founder, Kaltura Michal is an experienced entrepreneur with many years of knowledge of technology startup work. Michal co-founded Cyota and was part of its management team from its inception up until its acquisition by RSA Security, Inc (NASDAQ: RSAS) for $145M (US) in 2005 (RSA was subsequently acquired by EMC Inc (NYSE: EMC)). Michal holds a doctoral degree in application of game theoretic models to law from New York University, and was a post-doctoral fellow at Yale Law School's Information Society Project where her research focused on Open Source, Memetics, and evolutionary game-theory. Michal also clerked at the supreme court of Israel. 4 2014 Tata Communications Ltd. All rights reserved. TATA COMMUNICATIONS and TATA are trademarks of Tata Sons Limited in certain countries. www.tatacommunications.com | @tata_comm http://tatacommunications-newworld.com | www.youtube.com/user/tatacomms Managing the Digital Experience 1.Creating Quality Content 2.Ensuring Quality Viewer Experience 5 2014 Tata Communications Ltd. All rights reserved. TATA COMMUNICATIONS and TATA are trademarks of Tata Sons Limited in certain countries. www.tatacommunications.com | @tata_comm http://tatacommunications-newworld.com | www.youtube.com/user/tatacomms About Tata Communications #1 submarine cable owner in the world in enterprise data in India international voice carrier ISP in the world carrying 20% of global Internet traffic Part of the Tata Group $83.5 Billion annual revenue 425,000 employees worldwide 140 years in operation Global Content Distribution Serving over 1.5 B web objects daily to end users across all six continents over our Tier 1 CDN Connecting 125 cities globally with 300 media hotspots over dedicated Video Connect Network Via 210,000 kms of owned fiber Over 110,000 sq.m. of DC space Customers 10,000 Enterprise customers 1,600 Telecom Service Providers 700 mobile operators Located in over 150 countries # 5 6 2014 Tata Communications Ltd. All rights reserved. TATA COMMUNICATIONS and TATA are trademarks of Tata Sons Limited in certain countries. www.tatacommunications.com | @tata_comm http://tatacommunications-newworld.com | www.youtube.com/user/tatacomms Tata Communications CDN Solution Portfolio 7 We provide solutions for the following verticals Broadcasters Content Publishers E-Commerce & Internet enterprises Gaming Software Delivery Companies Traditional Enterprises like IT/ITES, Banking & Finance, Healthcare, etc. 2014 Tata Communications Ltd. All rights reserved. TATA COMMUNICATIONS and TATA are trademarks of Tata Sons Limited in certain countries. www.tatacommunications.com | @tata_comm http://tatacommunications-newworld.com | www.youtube.com/user/tatacomms Tata Communications Platform for Digital Content Delivery Content Acquisition Content Repurposing Content Publishing & Distribution Workflow & Monetization Analytics Managed Downlinking (INDIA) On Net Storage : CDN Storage Managed Live Encoding (INDIA) Global Delivery Multi Device OS, Android, Windows, PC, MAC, Roku, XBOX Content Security Online Video Platform - Partnership Standard Statistics through Dashboard Real Time Statistics, Real Time Logs Business Intelligence OSMF based Flash Player Content Packaging - HLS, HDS, HSS RTMP(TE), RTSP, HTTPS Content Targeting DVR Automated Live Archiving 8 2014 Tata Communications Ltd. All rights reserved. TATA COMMUNICATIONS and TATA are trademarks of Tata Sons Limited in certain countries. www.tatacommunications.com | @tata_comm http://tatacommunications-newworld.com | www.youtube.com/user/tatacomms Managing the Digital Experience 1.Creating Quality Content 2.Ensuring Quality Viewer Experience 9 Kaltura Presentation Increase Revenue and Extend Your Audience with Optimal Online Video Strategy Sample Customers Enterprise Education Media 12 a n a l y t i c s management User Management Live delivery S e c u r i t y ingestion editing annotation CDN publish tags feeds scheduling thumbnail transcoding MRSS playlist metadata UGC SEO social adaptive HTTP RTMP encryption access control moderation progressive translation images audio long-form subtitles related rating t a r g e t i n g restrictions download Integration VOD reports webcam synchronization white-label HTTP engagement flash Silverlight html5 mobile Challenges Workflows portability 13 13 Ingest Manage Distribute Engage Video Editing Transcoding Closed Captioning Security & DRM Google Live Social Sharing Publish Analyze CMSs Analytics Monetize Advertising E-Commerce Set-top Boxes CDNs Video Framework and Ecosystem Admin & Content Management Apps Media Publishing & Portals Apps Integrated Apps Playback Experience Apps 14 No. 1 - Support for Multiple Devices Mobile & Tablet Delivery HTTP Live Streaming App Development Kit o Android o iPhone Monetization Analytics Other Devices Roku, Xbox, GoogleTV, LG, Samsung Example Features o Transcoding optimized (including adaptive M3U) o PPV and ad-based monetization. Drag-and o drop publishing 15 Advanced Search Engine Optimization Video SEO Best Practices: Create a landing page - unique URL for each video Create a dynamic video site map Distribution of site map to search engines No. 2 - Increase Video Traffic 16 Related Videos No. 2 Increase Video Traffic 17 No. 2 Increase Video Traffic Social Media Integrations 18 No. 3 Take the Content to the Audience MRSS Syndication (Pull) o Feed syndication o Player syndication 19 No. 3 Take the Content to the Audience API & FTP Distribution (Push) o Thumbnail + Metadata + Schedule + Flavor = Video Package o Automatic Delivery/Manual Review o Permissions 20 No. 4 - Advertising and Monetization Advertising Console o Ad Stitching o Subscription Billing o Transaction Management o Content Distribution Increased Viewership o Related Content o SEO o Content Matching 21 Paid Content & OTT 22 No. 5 - Create More Inventory Enable editors, journalists and producers in the field to upload content from their mobile devices Moderate user uploaded content Mobile Video Uploads: User & Professional 23 No. 6 Performance Backend o Fast file transfers o Encoding cue Player Load o Remove unnecessary plug-ins and controls o Reduce size of components Time to Start o <1 second playback time Playback Performance: o Make sure you are using a top tier CDN like Tata Communications 24 The fastest, most flexible, cross-device smart player noweven better! HTML Introducing Kaltura Video Player 2.0 25 No. 7 Flexibility/Adaptability Create your own applications Deploy widgets where you need them Automate from existing applications 26 Ingest Manage Distribute Engage Video Editing Transcoding Closed Captioning Security & DRM Google Live Social Sharing Publish Analyze CMSs Analytics Monetize Advertising E-Commerce Set-top Boxes CDNs Admin & Content Management Apps Media Publishing & Portals Apps Integrated Apps Playback Experience Apps No. 8 Partners Ecosystem 27 No. 9 Secured Delivery Various methods of securing delivery of video streams, as follows: Progressive download over HTTPS RTMPE / RTMPTE as delivery protocol IP-linked token authentication Content Targeting Geo Blocking and Geo Allowing Content Blackout for LIVE Content Support for DRM 28 No. 9 Secured Delivery Stream security techniques apply differently across devices: Delivery Device Entitlement Encryption HTTP over FLV Flash PC Token based Authentication Expiry, IP, Geo Blocking/Whitelisting, User Agent HTTPS RTMP Flash PC, Same RTMPE HDS Flash - PC Same HLS iOS, Android Same HSS PC Same 29 No. 10 Scalability and Stability Storage: video files are getting larger o Frame sizes and bitrates are increasing o Multiple devices and formats must be supported o Long-form content more common and more popular Delivery: throughput difficult to maintain across network hops, especially at higher bitrates Volume: Audiences can spike unpredictably 30 2014 Tata Communications Ltd. All rights reserved. TATA COMMUNICATIONS and TATA are trademarks of Tata Sons Limited in certain countries. www.tatacommunications.com | @tata_comm http://tatacommunications-newworld.com | www.youtube.com/user/tatacomms Managing the Digital Experience 1.Creating Quality Content 2.Ensuring Quality Viewer Experience 31 2014 Tata Communications Ltd. All rights reserved. TATA COMMUNICATIONS and TATA are trademarks of Tata Sons Limited in certain countries. www.tatacommunications.com | @tata_comm http://tatacommunications-newworld.com | www.youtube.com/user/tatacomms Ensuring Quality Viewer Experience Any Content Any Device Any Connection Anywhere Any Demand Level 32 2014 Tata Communications Ltd. All rights reserved. TATA COMMUNICATIONS and TATA are trademarks of Tata Sons Limited in certain countries. www.tatacommunications.com | @tata_comm http://tatacommunications-newworld.com | www.youtube.com/user/tatacomms Forms of content being consumed over web Rich Media On Demand Audio On Demand Video Live Streaming Video Streaming Audio Streaming Web Components HTML CSS JS Images Internet Applications Any Content , Any Device, Any Connection, Anywhere, Any Peak Source : http://www.webperformancetoday.com Average webpage has increased 151% in 3 years Rich content increases page load times, thereby challenging QoE; a top grade CDN will help you actively manage this complexity 33 2014 Tata Communications Ltd. All rights reserved. TATA COMMUNICATIONS and TATA are trademarks of Tata Sons Limited in certain countries. www.tatacommunications.com | @tata_comm http://tatacommunications-newworld.com | www.youtube.com/user/tatacomms 21 17 46 6 1 1 8 iOS Android Windows MACOS Unix STB Others 71 12 8 2 0.5 0.5 0.5 0.5 5 HTTP RTMP HLS RTMPT RTMPE HTTPS RTMPTE Silverlight RTSP 38% of Indian content on the TCL CDN is viewed on iPads, iPhones & Android devices Any Content, Any Device, Any Connection, Anywhere, Any Peak Indian Content delivered to Mobiles on TCL CDN has increased 400% in 2 years 17% of video is streamed on protocols uncommon in western markets The Tablet is the new HD TV, for Indian Content! A top grade CDN will help you deliver content to any end device 34 2014 Tata Communications Ltd. All rights reserved. TATA COMMUNICATIONS and TATA are trademarks of Tata Sons Limited in certain countries. www.tatacommunications.com | @tata_comm http://tatacommunications-newworld.com | www.youtube.com/user/tatacomms - Bandwidth of viewer connections is constantly varying - High resolution video stream on poor bandwidth connection = Buffering - Low resolution video stream on high bandwidth connection = Poor Quality Source : http://www.iis.net Any Content, Any Device, Any Connection, Anywhere, Any Peak For a smooth video streaming experience, the delivery of content needs to adapt to fluctuations in viewer bandwidth in real time; a top grade CDN will dynamically match resolution to viewer connection 35 2014 Tata Communications Ltd. All rights reserved. TATA COMMUNICATIONS and TATA are trademarks of Tata Sons Limited in certain countries . www.tatacommunications.com | @tata_comm http://tatacommunications-newworld.com | www.youtube.com/user/tatacomms Any Content, Any Device, Any Connection, Anywhere, Any Peak Audiences for Indian Content are truly Global; top grade CDN will help overcome Internet latency in delivering to any region 47.5 12 7.5 10.5 2.5 3 6 5.5 5.5 India US UAE Middle East Aus SNG Europe UK Canada Above 50% of Indian content on the TCL CDN is viewed outside of India 36 2014 Tata Communications Ltd. All rights reserved. TATA COMMUNICATIONS and TATA are trademarks of Tata Sons Limited in certain countries . www.tatacommunications.com | @tata_comm http://tatacommunications-newworld.com | www.youtube.com/user/tatacomms Any Content, Any Device, Any Connection, Anywhere, Any Peak Popular content can cause thundering herd problems; a top grade CDN will completely insulate your origin infrastructure from such spikes, while ensuring viewer QoE 7 X 37 2014 Tata Communications Ltd. All rights reserved. TATA COMMUNICATIONS and TATA are trademarks of Tata Sons Limited in certain countries. www.tatacommunications.com | @tata_comm http://tatacommunications-newworld.com | www.youtube.com/user/tatacomms A top grade CDN will give you vital intelligence about your viewers User Data Device OS Browser Engagement Duration Drop off Point Content Data Region Time lime of Popularity Performance statistics Real Time Data for live content Cross Tabulation of user and content data to get content consumption behavior 38 2014 Tata Communications Ltd. All rights reserved. TATA COMMUNICATIONS and TATA are trademarks of Tata Sons Limited in certain countries. www.tatacommunications.com | @tata_comm http://tatacommunications-newworld.com | www.youtube.com/user/tatacomms Managing the Digital Experience 1.Creating Quality Content 2.Ensuring Quality Viewer Experience 39 2014 Tata Communications Ltd. All rights reserved. TATA COMMUNICATIONS and TATA are trademarks of Tata Sons Limited in certain countries. www.tatacommunications.com | @tata_comm http://tatacommunications-newworld.com | www.youtube.com/user/tatacomms Formula 1 & Tata Communications 2014 Tata Communications Ltd. All rights reserved. TATA COMMUNICATIONS and TATA are trademarks of Tata Sons Limited in certain countries. www.tatacommunications.com | @tata_comm http://tatacommunications-newworld.com | www.youtube.com/user/tatacomms Thank You For any questions related to how Tata Communications can help your organization with end to end online video platform , please reach out to us at: business@tatacommunications.com Online Resources http://cdn.tatacommunications.com 41