.

I NSHAMS
UNI VERSi TY
f , cuLTY
oF ENGTNEERI NG
I ech anical EN GI NE E RIN G I] E PARTME NT
'hird
Y ear Productiort.
Tirrtc : 2 IIrs
007
Part 1:ldqltagement
Warketins
Exam consists of 2
Ql!9-gfiqns-!!
1 Pctgg'
Ouestion
I
courment
DriefllIrn each of the follgwine statery$ts:
a- There
ut. r*.ral rcas;ons engineers
can be especially effectjve in the
general management of technically
oriented organizations'
b- iespite its adirantages,
delegation
seems to be "the least well-practiced
of any engineering
management
concept"'
c- Fayol believed thai the activities
of indusffial undertakings
could be di-
vided into six groups'
d- It is important to recoguize that organtzatton
structure
assure a smooth, efTective organization.
Teamwork
is as
snitable
form of organization
structure'
e- The distinctions
between one-way and two-way
cotnmunication
are
important
to the engineering
manager'
f- Effectivc
and efficient communication
can take place in meetings if
leader and participants alike are prepared'
Onest i on
2
@y
ttrg_fouowi4g
senten
Jnention
whether
theYSre true-or false1
and correct the false:
& Engt"..r,
*ilh,vays
dedicated
to solving a ctrstomer's
problern or
satisfYing
a need.
b- Both theories
X and Y are traditional
tlteories of vrha.t vrorkers are
like and what organizations
must do to manage tirem.
c- All three factors of ttr; delegation
piocess can be transf-errecl
to
lower staff'
d- Two-way
cornmunication
is aiways to be preferred over one way
communication.
alone cannot
important as a
ry
/
ArN sHAMS uNrvERsrrY
FACULTY OF ENGI NEERI NG
tu[ec hcrnical E N GINE E P..dNG D E PARTME NT
Third Yesr Production.
2007
HUM 21
Part 2:Marketins
Marketing Exam consists of 3 Ouestions in 2 Pages.
Ouestion 3
(10 murks)
1) What is meant by product orientation explaining the meaning of
marketing myopia?
2) What is meant by market segmentation, target ntarket and what
are the requirements for effective and successful segmentation?
3) Explain with the aid of neat sketch the stages of product life
cycle.
4) Define and explain the meaning of marketing mix and positioning.
What does the product positioning process involve?
5) Briefly describe the possible distribution channel levels and the
different types of channel conflict. What causes this conflict and
how can it be manased?
Ouestion 4
(12 murks)
skimming pricing and
A, B, and C. The data for
A R C
Snl eq f I t r \ 60000 /.ooon7500n
Vnr i ahl e Cnqt
( T
t r \ 2s000 3?000 49000
Tot al cost
( 1,
F, ) 10000 4s000 s s000
1) What is the difference between
penetration pricing?
2) A company produces three products
the three products are as follows:
Calculate the profit/ Loss and the contribution of each
Mention your decision which product you advise to
continue its production.
product.
stop or
3) Consi der a busi ness l vi th the fol l or.vi ng costs and vol umes fbr
a single product:
Fi xed cost s:
Iractory pro{ugti on costs f750,000
Research and devel opment f250,000
I;i xcd se!!,i ng go::ts
f550,000
Adnri ni strati on and otherf 325.000
overheads
Tot al f i xed cost s L1, 875, 000
Vari abl e cost s
Vari abl e cost per uni t f 10. 00
Mar k- Up
Mark-up %o required 40Y'o
Budget cd sal c vol umes (uni t s) 700, 000
Wltut should the selling
price
be on a
full cost nlus hasis?
Ouestion 5
Di.fferentiate between each of the followins (B murks)
a) Product line and product mix.
b) Packaging, Packing and labeling.
c) Push and pull promotional strategy.
d) Forward and reverse logistic.