DIANE DOBISH

dianedobish@gmail.com
http://www.linkedin.com/in/dianedobish

MARKETING SOCIAL MEDIA MANAGER
An accomplished marketing manager and self-starter with proven experience developing and executing large-scale
strategic plans designed to maximize engagement and drive revenue. Bring to the table high-level expertise in social
media marketing, utilizing demonstrated methodologies to increase total campaign effectiveness and social ROI.
CORE COMPETENCIES
Social Media Marketing Maximizing User Engagement Cross-Functional Collaboration
Marketing Campaign Leadership Project & Program Management Team Leadership & Management
Driving Revenue & Campaign ROI Strategic Planning & Execution Committee Leadership / Oversight
PROFESSIONAL EXPERIENCE
FOUNDER | Marketing Social Media Manager 2014 Present
Leaders in Social Media and Marketing Management in Fairfield County, CT
Attending networking events
Researching industry leaders
Tracking industry trends
Participating in industry discussions

BUCK CONSULTANTS, LLC Stamford, CT 2006 - 2014
Marketing Manager | Global Marketing
Led strategic planning, created, coordinated, managed and published all social media on behalf of one of the worlds
leading HR employee benefit consulting firms, Buck Consultants, a wholly-owned subsidiary of Xerox. Practice areas
spanned Communication, Compensation, Investment Consulting, Health and Productivity, Retirement, Talent and HR
Solutions, HR Outsourcing and Total Business Outsourcing. Directed and trained near-shore staff to effectively serve as
web content publishing backup.
Facilitated semi-monthly meetings with the Managing Director, Europe, reporting on the current state of all social
media and advising on strategies for future opportunities or challenges.
Led ad hoc meetings with company bloggers, delivering the strategy for topics based on annual, corporate strategic
objectives and current events.
Discussed strategies to overcome challenges with the Director of IT and Data Security, including how to properly use
social media tools and avoid security compromises.
Key member of the IT and Marketing leadership team, playing a significant role in the product management and
rollout of mobile applications, as well as Intranet Advisory Group and steering committee to leverage web 2.0
advances.
Worked alongside the company President to gain cooperation and commitment from senior leaders for an
enterprise-wide rollout of a new social media plan.
Selected Achievements
Won the Xerox Hustle Award for Providing Excellence in 2010 by designing and creating a corporate social media
function when there was none and was the voice of the organization on various social media channels, e.g. LinkedIn,
Twitter, Facebook and YouTube.
Organically grew the corporate following on LinkedIn by over 900% over the course of three and one half years.
Won the Xerox Hustle Award for Providing Excellence in 2011 for outstanding contributions to the successful
website rebuild, including managing the UK and Canadian web teams and global marketing teams.
Improved brand visibility and viability by recognizing the disruptive quality of social media marketing and its
potential, prior to mainstream activity in 2009.
Led the successful project to bring the companys iPad app to market, including testing and pre/post-launch
activities spanning press releases, social media marketing and internal messaging.
Authored a guide to social media, a how-to document providing step-by-step instructions that ultimately became
best practices and the corporate standard.
MELLON HUMAN RESOURCES New York, NY 2004 - 2006
Contractor
Operated in a contract capacity managing various projects for the Mellon Human Resources Investor Solutions Group,
including editing collateral and maximizing both internal and external engagement. She consistently outperformed all
performance goals and metrics, quickly becoming a trusted and valued member of the Marketing team.
Team member of the 2005 Global Road Show, successfully coordinated travel for all conference principals and
participants.
Collected, edited and organized speaker biographies for conference collateral.

DIANE DOBISH CONSULTING Stamford, CT 2002 - 2004
Home Office Organizer
Transformed home office space into comfortable and organized environments for clients.
Provided computer set up and routine maintenance.

JOHN FRIEDA PROFESSIONAL HAIR CARE Wilton, CT 1998 2002
Executive Marketer
The well-known hair care product company was sold to a major Japanese corporation for $450MM in 2002. They
launched many successful brands over the course of 10 years.
Assistant to the founders of the brand, John Frieda and Gail Federici.
Liaised with the Marketing team on strategy and event planning and coordination.

OTHER
Marketing Manager, Marine Management Systems, Stamford, CT
Flight Attendant, Trans World Airlines
EDUCATION & SOFTWARE
University of Maryland, General Coursework Completed
New School University, General Coursework Completed
The Wharton School, Professional Certification in Gamification
Harvard University, Numerous Professional Development Workshops
MS Office Suite (Word, Excel, PowerPoint), SharePoint, HTML, Dreamweaver, Photoshop, HubSpot