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New Franchises - 2011

MISAKO firm.
MISAKO business concept.
MISAKO our products.
MISAKO shop.
MISAKO statistics.
MISAKO media.
MISAKO franchise's conditions.
MISAKO firm
1999 - MISAKO opens its first store in Barcelona.
2001 First overseas store Oporto (Portugal).
2008 Relocation into the actual premises. Space of 12.500 m2 holding its
business centre with its distribution centre.
2010 - MISAKO sells 2 millions bags and 2 million complements units.
2010 - MISAKO designs annually 144 bags collections with an average of 3
collections per week.
2010 MISAKO is set up in 13 different countries.
2011 First shop in Asia Taiwan
2011 Opening of 20 new MISAKO shops
MISAKO business concept
MISAKO offers a different Business Concept, its main characteristics are:
Empowerment of MISAKOs logo with a great visibility inside the shops, outside the shops
and in different communications media.
Design of the shop very appealing and elegant, adapted to a wide target market (age, style,
and occasion)
Affordable price for all the public. Our customers know, before going in, our sales price
ranges.
Constant change of the displayed models, we present 3 bag's collections each week.
The locations of our shops reinforce our marketing as Misakos shop are located on the main
streets and Malls of the cities.
Shops carefully decorated, with a minimalist style but at the same time warm and cozy.
Impeccable Merchandising for each market and season of the year.
Advertising campaigns full of originality and aggressiveness.
And all that entails a strong Brand image.
Bags 61%
Sandals new product
Sunglasses 1%
Suitcases
6%
Weekend Bags 1%
Foulards 5%
fans new product
Belts 3%
Laptop bags 5%
Watches 1%
Wallets/purses 13%
MISAKO products - % turnover
Jewelry 4%
MISAKO new shop design
MISAKO shop
Shops with a minimalist style, soft colors, clear lights, very bright, optimizing space
with all the displays. Shops focused on a impeccable image and outstanding
products.
The locations and designs of the shops are two of the basic elements. We are set up
exclusively in the main streets and Malls of the cities.
The display of the products in the shops facilitates the job and optimizes sales.
The great variety of collections assures the customers to find always novelties
optimizing sales.
Impeccable Merchandising.
Advertising campaigns full of originality and aggressiveness.
MISAKO shop - Show Room
MISAKO statistics
Number of Shops - 169
109
34
26
0
20
40
60
80
100
120
Owned by MISAKO Franchise Shops -
Spain
Franchise Shops -
World
Number of MISAKO Shops - 169
MISAKO statistics
Annual number of Shops
01 1
2 3
11
14
4
18
8
26
7
33
6
39
15
54
18
72
42
114
24
138
11
149
20
0
20
40
60
80
100
120
140
160
180
Openings during the year 1 2 11 4 8 7 6 15 18 42 24 11 20
Open Shops at the beginning of the year 0 1 3 14 18 26 33 39 54 72 114 138 149
1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
MISAKO advertising
MISAKO advertising
MISAKO advertising
Jessica Simpson Bolso MISAKO
Katie Holmes Bolso MISAKO
MISAKO advertising
Taylor Swift Bolso MISAKO
Leighton Meester Bolso MISAKO
MISAKO advertising
Rachel Weisz Bolso MISAKO
MISAKO franchise's conditions
30.000 euro franchise entry fee per shop (includes software and all the possible visits we make
including opening).
The continuing royalty fee is 0% of gross sales .
The advertising fee is 0% of gross sales .
The goods are sold Ex-works (Barcelona).
Franchisee will make the decoration of the shop according to Misako standards.
The shop will be located in the best shopping area or street.
The sales floor of the shop will be at least 100m2.
Between 80.00,00 120.000,00 euro decorating store investment.
Retail price of goods will be fixed by the Franchisor.
Initial contract will last for five (5) years