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Brand
Category
Brand value
Brand
Brand value %
2014 $M contribution change 2014 vs 2013
Rank
change
Brand
Category
Brand value
Brand
Brand value %
2014 $M contribution change 2014 vs 2013
Rank
change
Technology
158,843
40%
26
Cars
29,598
21%
-3
Technology
147,880
-20%
-1
27
Telecoms
28,756
20%
Technology
107,541
-4%
28
Global Banks
27,051
13%
-3
Technology
90,185
29%
29
Technology
25,892
21%
Fast Food
85,706
-5%
-1
30
Luxury
25,873
14%
-1
Soft Drinks
80,683
3%
-1
31
Fast Food
25,779
44%
13
Credit Card
79,197
41%
32
Cars
25,730
7%
-8
Telecoms
77,883
3%
-2
33
Regional Banks
25,008
-7%
-11
Tobacco
67,341
-3%
-1
34
Apparel
24,579
55%
22
10
Retail
64,255
41%
35
Beer
24,414
20%
-1
11
Telecoms
63,460
20%
36
Personal Care
23,356
30%
12
Conglomerate
56,685
2%
-1
37
Apparel
23,140
15%
-2
13
Regional Banks
54,262
14%
38
Regional Banks
22,620
13%
14
Technology
53,615
97%
39
Baby Care
22,598
10%
-7
15
Telecoms
49,899
-10%
-5
40
Retail
22,165
20%
16
Logistics
47,738
12%
-1
41
Luxury
21,844
14%
-1
17
Regional Banks
42,101
2%
-1
42
Cars
21,535
20%
18
Credit Card
39,497
42%
43
Fast Food
21,020
26%
19
Technology
36,390
6%
44
Regional Banks
21,001
18%
20
Telecoms
36,277
-9%
-3
45
Technology
20,913
4%
-9
21
Technology
35,740
68%
10
46
Telecoms
20,809
56%
20
22
Retail
35,325
-2%
-4
47
Regional Banks
19,950
12%
-1
23
Entertainment
34,538
44%
48
19,745
3%
-9
24
Credit Card
34,430
46%
49
Technology
19,469
19%
25
Technology
29,768
46%
50
Retail
19,367
61%
24
Source: Valuations include data from BrandZ, Kantar Retail and Bloomberg.
Brand contribution measures the influence of brand alone on earnings, on a scale of 1 to 5, 5 highest.
Starbucks
27
Brand
Category
Brand value
Brand
Brand value %
2014 $M contribution change 2014 vs 2013
Rank
change
Brand
51
Regional Banks
19,072
15%
76
52
Personal Care
19,025
7%
-7
53
19,005
8%
54
Regional Banks
18,235
55
Technology
18,105
56
Personal Care
57
Global Banks
58
PetroChina
Category
Brand value
Brand
Brand value %
2014 $M contribution change 2014 vs 2013
Rank
change
12,413
-7%
-11
77
Insurance
12,409
18%
-4
78
Technology
12,407
New
New
-9%
-17
79
Global Banks
12,356
28%
14
10%
-2
80
Telecoms
12,175
14%
17,668
2%
-6
81
Insurance
12,026
-21%
-24
17,341
30%
82
Retail
11,953
8%
-2
Logistics
17,002
24%
83
Fast Food
11,910
20%
59
Technology
16,800
36%
13
84
Cars
11,812
56%
New
60
Luxury
16,131
27%
85
Regional Banks
11,743
17%
61
Retail
15,587
-12%
-14
86
Technology
11,667
-15%
-25
62
Telecoms
15,580
13%
-2
87
Regional Banks
11,663
8%
-6
63
Apparel
15,557
22%
88
Soft Drinks
11,476
-5%
-13
64
Telecoms
15,367
61%
30
89
Regional Banks
11,351
9%
-4
65
Regional Banks
14,926
9%
-2
90
Cars
11,104
9%
-4
66
Retail
14,842
-9%
-11
91
Global Banks
11,060
20%
67
14,269
9%
92
Soft Drinks
10,873
3%
-9
68
Regional Banks
14,177
0%
-10
93
Telecoms
10,221
-11%
-14
69
Technology
14,174
44%
23
94
Regional Banks
10,149
New
New
70
Cars
14,085
14%
95
Telecoms
10,041
0%
-5
71
Technology
13,837
New
New
96
Luxury
9,985
6%
-1
72
Technology
13,710
16%
97
Payments
9,833
New
New
73
Logistics
13,687
53%
25
98
Global Banks
9,771
29%
New
74
12,871
12%
99
Global Banks
9,683
30%
New
75
Regional Banks
12,637
0%
-5
100
Retail
9,584
8%
-1
Source: Valuations include data from BrandZ, Kantar Retail and Bloomberg.
Brand contribution measures the influence of brand alone on earnings, on a scale of 1 to 5, 5 highest.
MTN
29