case in point

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PMS 143 PMS 284
Cloud Partnership Opportunity Analysis
Service : Market Intelligence
Industry: Technology
Project Year: 2012
Introducton and Challenge
Cloud computng is inarguably one of the hotest technology trends in recent years and cloud-based technologies
have been powering excitng innovatons that touch almost all areas of our lives.
Almost all major IT organizatons have either already created a solid footprint, or are looking to venture aggressively,
into the cloud market space. They are launching products that either cater directly to the market or enable adopton
of cloud-based services. The cloud market is also witnessing a rise in strategic partnerships amongst cloud service
providers in order to provide innovatve and customized solutons that drive maximum eciency at minimal costs.
Due to increased adopton, the marketplace is becoming clutered with big and small players oering a plethora of
cloud-based products and services. Hence, identfying a suitable cloud vendor to develop a strategic partnership
with can be a dauntng task within this extremely complex and fragmented market. blueocean market intelligence
was asked to conduct a deep dive analysis of one such major cloud vendor and identfy partnership opportunites for
our client.
Approach
Using with the 360
O
Discovery
TM
approach, blueocean market intelligence gathered informaton from the cloud
vendors website, and supplemented it with informaton from syndicated reports from IDC, Gartner etc., publicly
available informaton and other existng research shared by the client.
Based on all the informaton collected, a detailed prole of the cloud vendor was created next - focusing on company
strategies pertaining to products, services, channels, segments, sales and marketng, go-to-market, etc. Informaton
related to the vendors sales and marketng spends, brand percepton, marketng campaigns, existng partners, level
of engagement and more were also included to provide advanced intelligence.
Finally, the team conducted a detailed SWOT analysis of both the client and the cloud vendor, in combinaton with
the above analysis. This helped identfy various opportunity areas for products and services, partnerships and mar-
ketng where the client could strategically work with the cloud vendor.
All the ndings and research were later enriched using powerful visualizaton techniques and a comprehensive
report was presented to the client.
About blueocean
Winner of a 2013 Bees Award (the rst internatonal social media competton honouring communicaton
and marketng professionals) for its proprietary Social Media Eectveness (SEI) Index in the category of
Best Social Media Marketng Theory, blueocean is a leading global services organizaton with a deep focus on
Social Intelligence, Predictve Analytcs and Market Intelligence, all uniquely delivered under one roof by 700+
professionals with deep domain expertse.
Our blended oshore/onshore delivery model, coupled with our vast experience in scalable delivery, enables
us to deliver richer, more actonable insights very cost-eectvely and with the speed and quality that today's
business climate demands. In additon, our 360 Discovery process insures the comprehensive utlizaton of
all available structured and unstructured data sources, enabling us to bring the best to bear against each and
every project that we execute.
Copyright 2013 blueocean market intelligence, All Rights Reserved.
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Scotsdale, AZ 85254 USA
p: 602.441.2474
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Bellevue, WA 98005 USA
Vrindavan Tech Village
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Bangalore, 560 037 INDIA
p: 91.80.41785800
Contact:
e: marketntelligence@blueoceanmi.com
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For more informaton, visit www.blueoceanmi.com
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Insights and Outcomes
blueoceans detailed analysis helped the client identfy signicant opportunites for open technologies to avoid
lock-ins, achieve smooth integraton, and provide interoperability, easier migraton and support. The outcome also
revealed that the client and cloud vendor could partner to oer the greatest chance for customers to enable any-
where, anytme, any device and secure access.
The analysis report was distributed across the entre client team, and leveraged to extend and improve the partner-
ship with the cloud vendor. Based on the research, the client also commissioned blueocean to conduct a similar
partner assessment studies on seven other major cloud vendors.