A

PROJECT REPORT
ON
RETAILING OPERATIONS OF HERITAGE MILK
AT HYDERABAD
BY

Mr. TAPOSH MANDAL
(H.T.226012672070)





PROJECT SUBMITTED IN PARTIAL FULFILLMENT FOR THE AWARD OF
DEGREE OF
MASTER OF BUSINESS ADMINISTRATION
OSMANIA UNIVERSITY, HYDERABAD-500007.
(2012-2014)


A
PROJECT REPORT
ON
RETAILING OPERATIONS OF HERITAGE MILK
AT HYDERABAD
By
Mr. TAPOSH MANDAL
(H.T.226012672070)


MASTER OF BUSINESS ADMINISTRATION
TKR INSTITUTE OF MANAGEMENT AND SCIENCE
(AFFLIATED TO OSMANIAUNIVERSITY)
Medbowli, Meerpet, Saroornagar,
Hyderabad-500097.
(2011-2013)




CERTIFICATION

This is to certify that the Project Report title RETAILING OPERATIONS
OF HERITAGE MILK AT HYDERABAD is submitted in partial
fulfillment for the award of MBA Programme of Department of Business
Management, O.U. Hyderabad, was carried out by TAPOSH MANDAL under
my guidance. This has not been submitted to any other University or Institution
for the award of any degree/diploma/certificate.



Name and address of the Guide Signature of Guide
MR.DR.J.VARAPRASAD REDDY
DIRECTOR
TKRIMS
MEERPET,
HYDERABAD - 9




ACKNOWLEDGEMENTS
I wish to take this opportunity to express my deep gratitude to all the people
who have extended this cooperation in various ways during my project work. It
is my pleasure to acknowledge the help of all those individuals.
I express my deep sense of gratitude to for his guidance which enables
me to complete this project successfully.
My heart full thanks to my guide Dr.J.Varaprasad Reddy (Director,
TKR Institute of Management and Science) for providing favorable
environment and support in developing this project.
I am thankful to DR.J. VARAPRASAD REDDY for giving his
valuable guidance to do this work without his effect this would not been
possible.
Finally, I thank my parents for their continuous support and
accomplishment of my project.

D E C L A R A T I O N

I, SATHISH KUMAR AKULA, hereby declare that this project report
titled RETAILING OPERATIONS OF HERITAGE MILK AT
HYDERABAD Submitted by me to the Department of Business
Management , O.U ., Hyderabad, is a bonafide work undertaken by me and
it is not submitted to any other University or institution for award of any
degree diploma / certificate or published any time before.




Name and Address of the Student Signature of the Student


ABSTRACT

This Project title local retailers on Heritagemilk in Hyderabad aims to find the
consumers preference towards soft drinks and to analyses the perception of consumers
towards HERITAGE MILK and its other brands in carbonated and non carbonated soft
drinks. The project also creates awareness about the product offered by Dairylimted
For the collection of primary data the survey method is used which involve
predetermined question with open ended and close ended questions framed, so as to get the
facts and secondary data collected from journals, internet and companies websites. The
sample size is 100 where it consists of several respondents of different age groups. They
include teenagers, youngsters, middle age group and senior citizens. While analyzing and
interpretation of data sample statistical techniques like average, percentage have been used
for graphical representation simple pie and bar diagrams have been used.
From the study it was found that In Hyderabad competitors like Masqati, Mother
Dairy Vijaya, and private milk product. Among all these Masqati is strongest field
Competitors in the of butter while Vijaya and HERITAGE sell ghee but in The field of
packed milk HERITAGE is leading brand. Masqati is offering more incentives than
Heritage .Masqati has started to offer chilling equipments.
Heritage should change the packing of as it is not attractive and do not seems to be standard
and hygienic. Heritage should make 24hour availability of milk In the market in order to
improve their Sales.





Table of contents
CONTENTS PAGE NUMBERS
List of Tablesi
List of Figures..ii
Chapter 1
Introduction 1-5
Introduction
Need & objectives of the study
Scope of the study
Methodology and database
Sample size & Limitations of the study
Chapter 2 6-18
Literature Review
Chapter 3 19-23
Industry Profile
Chapter 4 24-48
Data Analysis & inferences
Chapter 5 49-52
Findings, Suggestions and Conclusion
Chapter 6
BIBLIOGRAPHY and WEBLIOGRAPHY 53

Chapter 7
APPENDICES 54-60
Annexure Questionnaire


List of figures
S.NO Figures Page no.
1 Hyderabad Producers Cooperative Milk Limited 37
2 Sales of Milk Per Day 38
3 Availability of Milk 39
4 Product Delivery Time 40
5 Margins of Sales 41
6 Behaviors of Driver 42
7 Quality of Heritage Milk 43
8 Customer purchase milk 44
9 Brand used by consumer 45
10 Consumer awareness about Heritage 46
11 Milk consumption in liters 47
12 Reason to choose a particular brand 48
13 Reason for using Heritage 49
14 Reason for not using Heritage 50
15 Mode of purchase 51
16 Response about home delivery 52
17 Response of customer regarding extra charges for home delivery 53
18 Types of Heritage milk used by consumer 54
19 Change from one brand to another 55
20 Overall experience with Heritage 56




List of tables
S.NO Figures Page no.
1 Hyderabad Producers Cooperative Milk Limited 37
2 Sales of Milk Per Day 38
3 Availability of Milk 39
4 Product Delivery Time 40
5 Margins of Sales 41
6 Behaviors of Driver 42
7 Quality of Heritage Milk 43
8 Customer purchase milk 44
9 Brand used by consumer 45
10 Consumer awareness about Heritage 46
11 Milk consumption in liters 47
12 Reason to choose a particular brand 48
13 Reason for using Heritage 49
14 Reason for not using Heritage 50
15 Mode of purchase 51
16 Response about home delivery 52
17 Response of customer regarding extra charges for home delivery 53
18 Types of Heritage milk used by consumer 54
19 Change from one brand to another 55
20 Overall experience with Heritage 56