WELCOME TO

YOPPI YOGURTS
Style Guidelines
WELCOME TO
YOPPI YOGURTS
Style Guidelines
Who we are
Yoppi Yogurt was created for people
of all ages, from kids to adults with
active and healthy lifestyles by ofer-
ing quick, delicious, and energizing
meals conveniently packaged for
consumers on the go.
3 Yoppi Yogurt: Brand Guidelines
Brand Map
Family
Green
Dine in
Kids
Repeat Customers
Earth-Friendly
5 Yoppi Yogurt: Brand Guidelines
Yoppi Yogurt
Frozen Yogurt
Healthy
Variety
Fresh
Seasonal
Self Serve
Table of Contents
2. Who we are
4. Brand Map
6. Table of Contents
8. Master Logo + Variants
10. Alternative Logos + Varaints
12. Logo Sizes
14. Colors + Accents
16. Typography: Primary + Secondary
18. Typography: Alternatives
20. Productions + Signage
22. Frozen Yogurt Signage
24. Business Cards + Letterheads
7 Yoppi Yogurt: Brand Guidelines
Master Logo + Variants
The master logo consists of anthropomorphized yogurt cup, with strawberry frozen yogurt with a blue circle background
and the Yoppi Yogurt logotype. It should not be redrawn, digitally manipulated or altered.
For example:
Do not stretch the logo
Remove, add, move, or rotate elements
Do not add visual effects
Do not create in greyscale
Do not change the colors of the logo
Do no change the font and/or font case
When using our logo in one-color applications such as faxing, newspaper ads, or on promotional items such as clothing and
trinkets that require a knockout, use the black and white (or single toned, where viable) version on solid colored back-
ground.
Master Logo
9 Yoppi Yogurt: Brand Guidelines
Alternative Logos + Variants
Textless logos are only to be used when the brand name (YoppI Yogurt) is
displayed in another area.
When using our logo in one-color applications such as faxing, newspaper
ads, or on promotional items such as clothing and trinkets that require a
knockout, use the black and white version on solid light colored back-
ground. Do not use the black and white logo dark backgrounds; instead,
incase the single tone logo in a white circle. In special cases, the black
and white logo may be colored with a single tone and used (preferably
with the colors displayed in the color palette section of this guideline)
Textless Logos:
Full Color Version
Black and White
Black and White (for dark backgrounds)
11 Yoppi Yogurt: Brand Guidelines
Yoppi Yogurt
Yoppi Yogurt
Yoppi Yogurt
Yoppi Yogurt
Text Logos are to be used whenever type is preferred over an image logo. The background color must be either Strawberry
Pink, Yoppi Blue, or Chocolate Brown. For fax and related mediums, use the back and white text logo.
Text Logos:
Logo Sizes
In order for our logo to retain full legibility, we
have a required minimum size for each of our
logos.. There are no limits to the maximum size of
any logo, so scale up as you please!
The minimum sizes are as follows:
Master logo:
1.25 x 1.50 inches minimum
Textless logo:
.75 x .75 inches minimum
Text Logo:
1.25 x .50 inches minimum
Minimum sizes
.75
.75
1.25
1.50
.50
Yoppi Yogurt
Yoppi Yogurt
1.25
Our logo needs breathing room! To ensure that
our logo has enough space to stand out, we need
1/8th of the logos height (from edge to edge) to
be clear space! For example, if our logos height
is 4 inches, there should be half an inch (.50) of
empty space. The pink space only represents the
minimum space needed for the logo to shine, the
more clear space we have, the better.
Clear space
13 Yoppi Yogurt: Brand Guidelines
.50
.50
CMYK:
47%
13%
0%
0%
RGB:
127
187
230
CMYK:
55%
67%
66%
57%
RGB:
71
51
47
CMYK:
0%
50%
1%
0%
RGB:
244
154
193
CMYK:
47%
13%
0%
0%
RGB:
127
187
230
CMYK:
55%
67%
66%
57%
RGB:
71
51
47
CMYK:
0%
50%
1%
0%
RGB:
244
154
193
15 Yoppi Yogurt: Brand Guidelines
Accent Colors
Main Colors
This is our secondary palette that is generally used to accent our main colors.
Here at Yoppi Yogurt, we have an official color palette that best represents our company and the
products we serve. It is of utmost importance that these colors stay consistent throughout our
imagery. Our official color palette consist of:
Strawberry Pink
Yoppi Blue
Chocolate Brown
Colors + Accents
Typography: primary
Grand Hotel
Grand Hotel has been chosen as our primary font for displaying titles and such. It was chosen because of its round curves
resembling the peaks of soft serve frozen yogurt. Mmm, froyo.
17 Yoppi Yogurt: Brand Guidelines
Typography: secondary
Oswald Book
Oswald Light
Oswald Bold
The Oswald family has been selected as our complementing font for Grand Hotel such as subheadings and accompanying
paragraphs. It is used for anything written that is longer than a few words, as the sans-serif is easier on the eyes.
Typography: alternatives
Helvetica Light
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789 (!@#$%&.,?:;)
Helvetica is chosen for the alternative to both Grand Hotel and Oswald when they are not available. Helvetica is a widely
available sans-serif typeface on many operating systems.
Helvetica Bold
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789 (!@#$%&.,?:;)
19 Yoppi Yogurt: Brand Guidelines
Arial
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789 (!@#$%&.,?:;)
Likewise, Arial should be chosen if all other options are exhausted as the primary typeface for our company.
Arial Bold
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789 (!@#$%&.,?:;)
Products + Signage
Strawberry
Low Fat
Strawberry
Low Fat
Chocolate
French Vanilla
Strawberry
Low Fat
Chocolate
Yoppis Signature
Tart
These are example signage for Yoppi Yogurts
frozen yogurt machines. Adjust type size as
appropriate. Make sure the type is centered!
Here are additional colors for other flavors.
Also adjust as necessary.
21 Yoppi Yogurt: Brand Guidelines
Business Card
Your Name
Your Name
3251 20th Ave, Ste 160 San Francisco, CA 94132
(415) 242-1092
yoppiyogurt.com
yoppi.yogurt@att.net
C
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o
s
e
d
O
p
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23 Yoppi Yogurt: Brand Guidelines
Letterhead.
3251 20th Ave, Ste 160
San Francisco, CA 94132
(415) 242-1092
yoppi.yogurt@att.net
Yoppi Yogurt
Lorem Ipsum,
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Pellentesque rutrum ligula
ipsum, sit amet varius tellus ullamcorper vitae. Sed pretium tortor id gravida malesuada.
Fusce ullamcorper pretium suscipit. In hac habitasse platea dictumst. Etiam ut lobortis
leo. Etiam vitae mauris pellentesque, consequat diam non, mollis mi. Nulla mollis mi
pharetra ipsum sagittis iaculis. Quisque sem ante, euismod vel metus sit amet, faucibus
hendrerit lorem.
Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae;
Cras nec lectus magna. Curabitur libero erat, congue vitae odio at, lacinia egestas tellus.
Sed gravida in libero eget aliquet. Quisque dignissim dui vel aliquet ullamcorper. Duis
varius eleifend metus, eget gravida tellus tristique sed. Integer lobortis velit ac lacus
scelerisque sollicitudin. Duis rutrum, metus vitae fringilla mattis, risus velit vestibulum
mi, id gravida dui nisl in sapien. Aenean pulvinar vitae enim eget semper. Donec id tem-
pus purus, non varius enim. Curabitur vehicula id magna eget dictum. Fusce vel varius
tortor. Nam et pulvinar nulla. Fusce pretium mi eget augue posuere eleifend. In sed orci
nec arcu auctor pellentesque. In sed ipsum non mi faucibus posuere sodales a dui.
Duis fringilla porta mi, sed mattis arcu fermentum id. Proin sed mauris eleifend, posuere
ligula a, posuere nulla. Nullam commodo, erat vitae volutpat sagittis, eros velit aliquam
nulla, eget molestie enim purus at metus. Pellentesque suscipit porta adipiscing. Cum
sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus.
Curabitur elementum leo a luctus molestie. Phasellus pretium interdum eros gravida
lobortis. Aliquam aliquam in leo at fermentum. Curabitur nec diam id tellus dictum tem-
por vitae sed elit. Curabitur bibendum, elit eu convallis adipiscing, eros libero malesuada
justo, at egestas dolor neque ut neque. Sed mattis placerat mi vitae auctor.
Pellentesque vel ullamcorper mauris. Praesent pharetra eros eu tortor tincidunt, sed
cursus velit iaculis. Nunc eu augue ut orci porta cursus. Etiam egestas tempor enim in
laoreet. Ut at purus pretium, aliquet libero ac, sollicitudin sem. Nulla commodo aliquam
lacus eu venenatis. Vivamus consectetur diam odio. Etiam euismod malesuada lorem,
nec mollis odio ultricies vitae. Morbi dui enim, pulvinar vel eleifend quis, suscipit at
dolor. Pellentesque egestas tellus ac dapibus volutpat. Fusce ipsum justo, ornare in
egestas.
Lorem,
Ipsum Dolor
Peter Wang
DAI 325
December 16th, 2013