1he lnformauon conLalned ln Lhls presenLauon ls publlc lnformauon only, buL lL does noL necessarlly represenL all lnformauon relaLed Lo Lhe lssues dlscussed or presenLed hereln, or all vlews of Lhe company. 1he lnformauon has been researched by Lhe company wlLh due care and all and any evaluauons or assessmenLs sLaLed hereln represenL Lhe company's oplnlons. We advlse you LhaL some of Lhe avallable lnformauon has been lndependenLly verled and may be based on sLaLemenLs by Lhlrd persons, buL no represenLauon or warranLy, expressed or lmplled, ls made as Lo, and no rellance should be placed on, Lhe falrness, accuracy, compleLeness or correcLness of Lhls lnformauon or oplnlons conLalned hereln. CerLaln sLaLemenLs conLalned hereln may be sLaLemenLs of fuLure expecLauons and oLher forward-looklng sLaLemenLs LhaL are based on our currenL personal vlews and assumpuons and lnvolve known and unknown rlsks and uncerLalnues LhaL may cause acLual resulLs, performance or evenLs Lo dler maLerlally from Lhose expressed or lmplled ln such sLaLemenLs. none of our Leam shall assume any llablllLy whaLsoever (ln negllgence or oLherwlse) for any loss or unreallzed proL whaLsoever arlslng from any use of Lhls presenLauon or Lhe sLaLemenLs conLalned hereln as regards unverled Lhlrd person sLaLemenLs, any sLaLemenLs of fuLure expecLauons and oLher forward-looklng sLaLemenLs, or Lhe falrness, accuracy, compleLeness or correcLness of sLaLemenLs conLalned ln Lhe presenLauon, or oLherwlse made ln connecuon wlLh Lhls presenLauon.
1hls presenLauon does noL consuLuLe an oer or lnvlLauon Lo purchase or subscrlbe for any lnvesLmenL and nelLher Lhls presenLauon nor any parL of lL shall form Lhe basls of or be relled upon ln connecuon wlLh Lhe enLerlng lnLo any commlLmenL or conLracL whaLsoever, and ls solely lnLended Lo communlcaLe lnformauon regardlng Lhe company, lLs buslness Lrack-records and Leam members. no one should base Lhelr lnvesLmenL declslons on Lhls presenLauon buL should form Lhelr personal oplnlons on Lhe basls of furLher avallable lnformauon and evaluauons and assumpuons. ln addluon, any prospecuve lnvesLor should consulL lLs own auorney and buslness advlsor as Lo Lhe legal, buslness, and Lax and relaLed mauers concernlng any lnvesLmenL declslon. 2 LINIO THE B2C MARKET PLACE FOR SPANISH LATAM Targeting the crown jewel of ecommerce Targeting the general ecommerce space in Spanish speaking Latam with a B2C market place and retail business model Currently 225m addressable customers across 4 fast growing economies - now expanding to another 9 countries and ~100 million people
Clear market leadership in all launched countries Founded in 2012 and already market leader in in Mexico, Colombia, Peru and Venezuela Offers more than 300,000 products across 60 categories
Positioned to win Unparalleled product mix diversification and company positioning Lean set-up with HQ and shared services in Mexico, Independently operating country offices in Bogota, Lima, Caracas and Santiago COD offering in all markets, extensive in-house and 3PL logistic set-up that covers 99%+ of population even for oversized items Quick highlights Linio: 3 To be the biggest and most trusted market place - online as well as offline - for companies to sell and customer buy products in Latin America OUR VISION 4 Targeting the crown jewel of ecommerce HUGE FAST-GROWING RETAIL MARKET ANNUAL RETAIL GROWTH: ANNUAL ONLINE RETAIL GROWTH: 6% 29% RETAIL MARKET SIZE 480EUR BN 6 Source: Goldman Sachs IBC LINIO IS ADDRESSING THE LARGEST UNTAPPED ECOMMERCE OPPORTUNITY IN THE WORLD GDP (USD TN.) 16.2 8.3 5.9 3.4 DOMINATING B2C Source: United Nations, 2012 7 8 E-COMMERCE IS POISED TO BE A REAL GAME-CHANGER IN LATAM 36% of the Colombian population lives in a city with 1 leading department store 90% of the US population lives 15 minutes away from a Walmart Distribution of main department stores and leading electronics offline chain Internet Penetration by Country % over total population Online retail market size Million USD GDP per capita USD Online retail market penetration % over total retail market 26 30 31 33 S1 60 42 S1 0 1S 30 4S 60 7S Mex|co Co|omb|a eru Venezue|a 0.4 0.3 0.3 0.6 2.3 0.9 0.S 0.9 0.0 0.8 1.S 2.3 3.0 Mex|co Co|omb|a eru Venezue|a 808S S149 4362 S690 11224 7831 6797 6128 - 3,000 6,000 9,000 12,000 Mex|co Co|omb|a eru Venezue|a 670 139 66 82 S096 700 168 97 - 7S0 1,S00 2,2S0 3,000 Mex|co Co|omb|a eru Venezue|a 2009 2013 THE FUNDAMENTALS FOR E-COMMERCE ARE GROWING RAPIDLY 9 Source: IMF, World Bank, Goldman Sachs Clear market leader in all markets EXPLOSIVE SALES GROWTH 3 12 4 12 1 13 2 13 3 13 4 13 206K NET ORDERS 11 DRIVEN BY CONTINOUSLY GROWING CUSTOMER BASE - 400 800 1,200 1,600 Dec-12 Ieb-13 Apr-13 Iun-13 Aug-13 Cct-13 Dec-13 - 100 200 300 400 Dec-12 Ieb-13 Apr-13 Iun-13 Aug-13 Cct-13 Dec-13 Active email subscribers since December 2012 000 email subscribers Unique customers since December 2012 000 customers 12 1 8ased on slmllarweb.com LINIO HAS A CLEAR TRAFFIC MARKET SHARE LEADERSHIP IN THE 4 MARKETS WHERE WE CURRENTLY OPERATE ure e-commerce p|ayers V|s|ts (|n Mn), March 2014 1 Mkt share 1
0 2 4 6 8 10 Linio Netshoes Walmart Falabella Liverpool xito Coppel Others 1% 0% 16% 23% 9% 9% 7% 5% 5% 31% (7 eers) (30 eers) 11% 13 0% 5% 10% 15% 20% 25% Q2'12 Q4'12 Q2'13 Q4'13 Mobile visit ratio of total visits Percentage of total site visits LINIO IS QUICKLY BECOMING A MOBILE SHOPPING PLATFORM Android APP
Mobile theme
IOS APP
14 LINIO IS A TRUE MULTI-CATEGORY SITE SHIPPED ITEMS BY CATEGORY DECEMBER 2013 More than 60 categories 140k items shipped in one month 13 From <5% of sales in December to ~25% of sales in May Monthly growth rate of 84% (1) Vendor base of 1000+, growing at 62% monthly Average achieved commission north of 12% (1) Average growth rate from June 2013 to April 2014 MARKETPLACE IS GROWING INCREDIBLY FAST WITH HEALTHY MARGINS 16 Positioned to win Consulting Private Equity MBA Norwegian national CEO Andreas Mjelde NAME TITLE PREVIOUS EXPERIENCE Consulting Consumer goods MBA Italian national CFO and FPA roles across Europe MSc French national Luca Ranaldi Olivier Sieuzac Chief Commercial Officer MD Linio Colombia Head of Finance Antonio Nunes Chief Marketing Officer Consulting Business Development MSc Portuguese national Cristian Cortes Chief Operating Officer Consulting Logistics operations MBA Mexican national Fernando DAllesio Head of Business Development MD Linio Peru Corporate finance Business Development MBA Peruvian national COMPLETE REGIONAL MANAGEMENT STRUCTURE LEADS TO BENEFITS OF SCALE AND FUNCTIONAL EXPERTISE 18 STRONG AND DIVERSIFIED INVESTOR PORTFOLIO Backing from highly successful sector specialists and investors: 19 Only e-commerce platform with broad Cash On Delivery offering SCALABLE SOLUTIONS IN PLACE TO OVERCOME THE OPERATIONAL CHALLENGES IN THE REGION Independently operating 4 large scale warehouses to ensure fast and cost efficient operations Full integration with major logistics carriers in each country and last-mile own fleet, enabling superior service level and tracking capabilities Fully in-sourced 24/7 customer service to offer un-paralleled customer experience Internally developed anti-fraud team with best-in-class performance 20 LINIO WILL IN THE NEXT 6-12 MONTHS CONTINUE TO INNOVATE THE B2C MODEL IN LATAM Geographic expansion to 9 new countries to cover a total of > 320 million people
Continued expansion of market place offering
Express shipping nationwide and innovative same-day delivery in capitals
Linio Mas (more) - subscription model for free shipping and exclusive offerings
Express shipping and Linio Mas also for market place products 21 Marketplace Fulfilment B2C Operating Model Similar players Date Launched Benefits ! Control supply chain ! Build strong customer reputation and trust June 2012 June 2013 Winter 2014 ! Expand assortment ! Improve economics and reduce working capital needs ! Offer marketplace / C2C merchants and 3 rd parties world class ecommerce logistic service ! Further drive operational efficiency Payment 2015 ! Offer customers with trustworthy and reliable payment options ! Lower costs for sellers Groceries Summer 2015 ! Partner with one large grocery retailer in each market to start offering same-day and express grocery deliveries SEVERAL ADDITIONAL ATTRACTIVE BUSINESS MODELS TO BUILD OUT FROM CURRENT CORE 22