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INFOSYS.110 BUSINESS SYSTEMS:

DELIVERABLE 2: BUSINESS SECTION
2014

Name Andrew Morrison
NetID Amor421
Group Number: 372
Website Link: http://infosys110group372.blogspot.co.nz/
Tutorial Details
Tutor: Day: Time:
Kirsten Thursday 10am
Time Spent on
Assignment:
12 Hours Word Count: 1620

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AUTO-DRONE SYSTEMS LTD
INTRODUCTION
As time goes by, an ever present danger in modern society is the hijacking of commercial
planes. A solution to this problem is to have a drone-like auto-pilot system to replace pilots
on commercial planes. This addresses the issue of plane hijacking completely, as the flight
path is controlled from the ground. The Auto-Pilot Drone 2.0 will drastically decrease the
chance of a plane being hijacked and used as a weapon of terror.
3. BUSINESS SECTION
3.1 Vision
To adapt the processes in Aviation, to increase the ease of flying and ultimately focus on the
safety of the passenger.
3.2 Industry Analysis: Auto Pilot Industry
Industry: Auto Pilot Systems. Systems used to control the flight and trajectory of a
commercial plane.
Force: High/Low: Justification:
Buyer power: Low The Auto Pilot Drone 2.0 is a one of a kind
technology. However substitute products such as
the Rockwell Collins AFDS-770 Autopilot Flight
Director System which are used in modern
commercial airliners do exist. It will be difficult to
change the auto-pilot system that airlines use
therefore buyer power is high.
Supplier power: High Supplier power is high as buyers have few choices
to buy from. Due to the fact that it is difficult to

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enter into the Auto-Pilot market, there are few
products to choose from for airlines so the
supplier power in the industry is high.
Threat of new entrants: Low It is an extremely expensive and complex piece of
engineering therefore the threat of new entrants
is low. Start up costs are high and the business
will need a large amounts of captital to establish
itself in the market
Threat of substitutes: High Although there are few substitute products for
the Auto-Pilot Drone 2.0, the threat of these
competitors is high as we are entering a market
where switching to a new system is extremely
expensive. This may cause customers to be
reluctant in changing their airline technology.
Rivalry among existing
competitors:
Low
Rivalry among existing competitors is fairly low as all
airlines use the automatic flight control system (AFCS).
However the software used in each system varies. Our
product revolutionises auto-plot systems so rivalry is low.
Overall attractiveness of the industry:
Overall, the industry is fairly unattractive as entering the market is extremely difficult. Start
up costs are high and competitors and substitutes are already established in the market.
Substitutes such as the CATIIIb (autoland) and the Rockwell Collins Autopilot do exist.
However, these products do not harness the enhanced technology and safety standard of
our product. If our product is purchased and used among a single airline, the modern and
revolutionary nature of the product we believe that all of our target customers will make
the switch to our systems.


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3.3 Customers and Thei r Needs
Our main target customers are mordern commercial aircraft providers such as Boeing and
Airbus. Also we target large internation Airlines such as Emirates, Singapore Airlines,
American Airlines, British Airways. The needs of these customers are to foremost provide
the top level of safety for their passengers. Singapore Airlines welcomes all customers and
aims to provide a safe, secure and seamless travel experience with the highest quality of
service. (Singapore Airlines Sia Equal Access Plan (May 2011). We meet this need by eliminating
the chance of hijacking and also pilot error.
3.4 The Product and Service
Auto-Drone Systems provide a safe way of aviation and increases the convenience to a
passenger. The system eliminates the need for a pilot as the flight path is entered in the
auto-pilot system from the ground. Support centres will be able to adjust the planes path if
air traffic is encountered, or weather conditions force another path to be taken. An
emergency simulator is installed incase the primary system fails. Our system completely
changes the way aeroplanes are flown and will drastically shorten the number of disasters
occuring, such as the disappearance of Flight MH370 Malaysian Airlines. There have been 10
fatal Hijacking in the US alone in the last 50 years (Fatal U.S. Hijacking Events
http://airsafe.com/events/hijack.htm -- Revised: 5 February 2013).


3.5 Suppliers and Partners
A potential supplier of Auto-Drone System LTD is Rockwell Collins. This company provides
products that can be used in collaboration with a drone system to make our product.
Rockwell Collins sells Computing systems, display systems etc. that are essential to our
business( http://www.rockwellcollins.com/Products_and_Systems.aspx). Also, the General
Atomics company could be a potential supplier as it has produced technology for a military
drone that flys to a pre-determined flight path (http://www.ibtimes.com/12-companies-
will-conquer-drone-market-2014-2015-1534360). The company produces different types of
UAV (Unmanned Aerial Vehicle), commonly known as a drone which is an aircraft without a
human pilot aboard. Its flight is controlled by an external operator on the ground. A

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potential partner to our company could be Boeing. This company has a hand in the drone
market and has high revenue of $81.7 billion in 2012,( http://www.ibtimes.com/12-
companies-will-conquer-drone-market-2014-2015-1534360). Also, Aviation Partners Inc
could be a potential partner as they redesign and invent wing technology on aeroplanes.
(http://www.aviationpartners.com/).
3.6 Strategy: Focused High Costs
The Market for Auto-Drone systems is niche and fairly narrow. Our company will aim to
provide the best quality product as safety standards are paramount. We will need to focus
on quality, rather than cutting corners in production cost. As the needs of our customers are
for a high quality, reliable product our overall strategy is focused high costs.
3.7 Value Chain Activity: Make the Product
The most important value chain activity for this business is making the product.
We believe that the actual production of the product is the most important value chain
activity. The AutoPilot Drone 2.0 focuses on the safety of the passenger therefore the
production of the system must be thorough and done by experts. Auto-Drone Systems
focuses on a high cost strategy and must produce quality in its goods. Therefore the activity
of making the product must be taken of the highest priority.
3.8 Business Processes
3.8.1. MANUFACTURING PROCESS A key business process associated to the Auto-Pilot
Drone 2.0 is manufacturing. Purchased goods are modified and assembled through
production and assembly lines to bring about a previously designed product
(http://www.chegg.com/homework-help/definitions/manufacturing-processes-5). The
transformation of raw materials into our finished good is hugely important in our business.
Our Operations Management department has the responsibility of controlling and carrying
out the manufacturing process.


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Manufacturing Process Model


3.8.2. INVENTORY ORDERING PROCESS This business process is hugely important in the
production of our good. The Inventory Ordering Process helps us identify which items we
need and when to buy them (shortage of a particular material). The Operations
Management Department is concerned with the ordering of inventory and material. This
process will be supported by a Transactional Processing System.

Start
Recieve Raw
Materials
Materials
Modified in
Stages
Goods Move
Through
Production Line
Materials are
assembled
Finished product
is tested
Goods Are
Packed and ready
for Dispatch
End

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INVENTORY ORDERING PROCESS MODEL






Start
Create
Purchase
Recquisition
Create and
Send Order
Recieve
Materials
Receive
Invoice
Send Payment End

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3.9 Functionalities
3.9.1. MANUFACTURING PROCESS
Prepare goods (packed) for dispatch
Transform raw materials into a finished product.
3.9.2. INVENTORY ORDERING PROCESS
Identify which items we need to make the product.
Create and send a Purchase Order.
3.10 Systems

3.10. 1. INVENTORY TRACKING SYSTEM An Inventory Tracking System is a process for
managing and controlling materials within our business. This happens through the use of
barcodes to maintain our inventory. This Transactional Processing System aids the Inventory
Ordering Process as it gives employees a list and number of a particular material; which
helps with the control of excesses, surpluses and order fulfilment.
3.10. 2. FLEXIBLE MANUFACTURI NG SYSTEM (FMS) - This system allows our manufacturing
process to adapt. This will be useful as our production process is intricate and complex,
which will require many adaptations. Another benefit this system will bring is the saving of
time to manufacture a brand new product, instead of changing it. This system will greatly
aid the functionality of transforming a raw material into a finished product.
3.10. 3. ORDER PROCESSI NG SYSTEM - An order processing system captures order data from
customers or from customer service employees. It then stores the data in a database and
sends order information to the accounting and shipping departments of our company.
Order processing systems provide tracking data on orders and inventory which support the
functionality of sending a purchase order.

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3.11. Summary Table: Value Chain to Systems

Value Chain
Activity
Processes Functionalities Specific Information
System(s)
Broad Information
System(s)

Making the
Product
1. Manufacturing
Process
1. Prepare goods (packed) for dispatch

2. Transform raw materials into a
finished product.



Flexible Manufacturing
System

Operational Level System
- TPS
2. Inventory
Ordering Process
1. Identify what items we need to make the
product.

2. Create and send a Purchase Order.
Inventory Tracking System


Order Processing System
Transaction Processing
System

Transaction Processing
System

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CONCLUSION
In conclusion, Auto-Drone Systems LTD is an exciting and revolutionary brand that tackles an
issue threatening countries all over the world. The need for aviation safety, and the gap in
Commercial Airline Drones market makes ADS LTDs strategy of high focused costs
inevitable. Through the support of Transaction Support Systems, such as an Order
Processing System and a Flexible Manufacturing System, our company is able to fulfil its
main business processes of Making the Product and Ordering Inventory. The value of
Information Systems is huge, as the quality of our product must be to optimum safety
standards and without the use of technology our company would not be able to survive.

REFERENCES

1. UAV SYSTEMS, Retrieved from:
https://www.rockwellcollins.com/sitecore/content/Data/Products/Controls/A
utopilot/AFDS-770_Autopilot_Flight_Director_System.aspx
2. HISTORY OF AUTOPILOT, Retrieved from: http://www.century-of-
flight.net/Aviation%20history/evolution%20of%20technology/autopilot.htm
3. HOW AUTO PILOT WORKS, Retrieved from:
http://science.howstuffworks.com/transport/flight/modern/autopilot1.htm
4. WHAT IS CAT III?, Retrieved from: http://www.airliners.net/aviation-
forums/tech_ops/read.main/73469/
5. COMMERCIAL AIRCRAFT OF THE WORLD, Retrieved from: http://www.airlines-
inform.com/commercial-aircraft/
6. BOEING (About us), Retrieved from:
http://www.boeing.com/boeing/commercial/index.page