Name Rajeev Kishore NetID rkis215 Group Number: 093 Website Link: http://group093.blogspot.co.nz/ Tutorial Details Tutor: Day: Time: Mira Lee Tuesday 9am Time Spent on Assignment: 9 hours Word Count: 1424
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2 THE SPEED STOPPER SYSTEM INTRODUCTION The problem we found was that in New Zealand there is too much speeding on motorways and the problem is causing many deaths and injuries. As we found from the ministry of transport 25% of people in 2013 travel over the legal speed limit. (The Ministry of Transport, 2014). Our solution was to reduce the amount of police and traffic cameras on motorways and introduce a more effictive way to use cameras and speed sensors at the start, end and on every on and off ramp to calculate the speed by using the distance travelled by the car and dividing this by the time travelled. 3. BUSINESS SECTION 3.1 Vision Our goal is to be the most reliable, effective and robust speed monitoring system to have ever been introduced. We wish to continuously reduce the death and injury toll all around the world by providing our services to all transport companies also sharing our vision to live a lively and longer life. 3.2 Industry Analysis: Motorway Transport Monitoring Industry Industry: The Motorway transport monitoring industry is about using effective ways to monitor and measure how safe it is when travelling on NZ motorways. Force: High/Low: Justification: Buyer power: High I believe Buyer Power is high because Transport authorities have the choices of a police officer sitting with a speed radar or a speed camera, both options have been widely used in the past. As both these options can be successful and are cheaper options this makes them have a
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3 competitive advantage for authorities, as they can directly effect the price they want to pay for certain services. (Oxera Consulting Ltd. 2012) Supplier power: Low Supplier Power is low because there are many options for the transport companies who they would like to monitor their motorways from. As there are many options costs will be lower for transport authorities as there is lots of competition. (NZTA, 2004) Threat of new entrants: Low As there are many cost barriers to enter this industry it is very difficult to enter. As there needs to be a significant amount of information dealt with through IT systems and equipment needed, this industry is tough to compete in. (The Ministry of Transport, 2013) Threat of substitutes: High This industry has two major substitutes transport authorities use to catch people speeding. The speed cameras on motorways and police officers. As there are only two they are still attractive and can do the appropriate job. (The Ministry of Transport, 2013). Rivalry among existing competitors: High As there are few strong alteranatives rivarly is high. This is also because there is competition that may appeal to transport authorities as they can be of less cost and only active when they want it to be. (Ministry of Transport, 2013).
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4 Overall attractiveness of the industry: Overall this industry doesnt seem acttractive as the rivarly is high amongst competiton and buyer power is also high. This means suppliers will not be able to drive prices as they have no power. Also the threat of substitutes is high which indicates there needs to be a unique selling proposition to get ahead of competition in this market. 3.3 Customers and Thei r Needs A potential customer could include the NZ Transport Agency needs this system as they can clearly monitor what areas people coming from are speeding, identify trends on the times people speed and locating repeat offenders. For example the ministry of transport states: Managing travel speeds is a core part of an efficient and safe road transport system. Speed management involves consideration of travel times, safety, fuel use and other environmental issues.(Ministry of Transport, 2014). This quote taken from the website suggests that speed monitoring is a primary concern for them and The Speed Stopper System is designed to be integrated into their current strategy. Another potential customer could include the New Zealand Police. As the police also try to make roads safer they could also be a customer as this system can allow them to attend to more serious emergencies. The NZ police could also be interested as they can draw trends from the data of the repeat offenders and can issue warnings and notices faster than previous methods of waiting for them to offend and checking their history on the police database. 3.4 The Product and Service The NZ Transport Agency and the NZ police could use the Speed Stopper System to report drivers and check trends of when cars speed most and least often, this can therfore provide an insight for the NZTA as they can put in place appropriate plans and to minimise the speeding culture. As this system knows the past actions, the future actions are most likely going to be similar and are the best predictor of what might happen. This approach will be more effective to the NZTA and NZ police as when drivers approach speeding cameras people slow down and after they pass they eventually speed up again. This way drivers will
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5 need to be cautious during their whole trip. This system will also have a knock on effect as drivers will gradually come to terms with the constant survellience, that they will slow down when driving on city roads and in suburbs 3.5 Suppliers and Partners Potential suppliers for Speed Stopper Ltd. could include fujifilm, canon or some other camera specific company for the hi-tech cameras being installed on the road. Another supplier could include a company like STS Sensors for the sensors being placed on the road. These two suppliers would need to be reuputable and have reliable to be able to deliver in full, on time and in spec. Potential partners for Speed Stopper Ltd. could include the NZ police and a database management software company. As the business would require lots of storage and management of the information being collected the database management company would be ideal, therefore reducing costs and having quicker and more accurate access to data being over looked. The NZ police would also be a good partner as this is where all the data will end up and working with them will enable greater understanding of the transport system which will allow Speed Stopper Systems Ltd. to continuously develop ideas and make updates. 3.6 Strategy: Focused High Cost The Speed Stopper system is focused high cost as it is targeted to a narrow market the transport authorities and it is of a high cost to setup, buy and maintain. This strategy is also appropriate because the system is only designed for the motorways and not for suburb and city roads. The overall strategy is therefore Focused High Cost. 3.7 Value Chain Activity: Procurement The most important value chain activity for this business is Procurement. Procurement is an important value chain activity to this business as its main processes include setting up contracts, supplies and devloping products to requirements
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6 specifications. As the businesses vision is to be reliable and effective through delivering its product and service, procurement is very important as it ensures the quality, cost and service are provided for, to the best of the businesses ability. Procurement is also vital to this business as the strategy is focused high cost. This would indicate the businesses product and service is a high cost to the customer and therefore would like to be made or produced for the lowest cost possible. This would not be done without planning in the procurement value chain activity. This would enable the business to make maximum profit from the process. 3.8 Business Processes 3.8.1. SALES AND INSTALLATI ON PROCESS The Sales and Installation process begins with a transport company wanting a quote for the Speed Stopper System, which includes the use analysis of how many cameras, sensors need to be brought and installed and the fees for the respective tradesmen. If the transport authorities believe this process is too expensive this is the end of the process otherwise contracts are developed by the sales department and the process is continued with. The Speed Stopper System is then programmed and tested extensively to check for any issues regarding the feedback given via the database. Only after this process has been completed, installation takes place.
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7 SALES AND INSTALLATION PROCESS MODEL Customer/Transport Companies wants quote for the Speed Stopper Sales Department sets up contract Decides how many cameras and sensors need installing Want to go ahead with process Keep using police and speed cameras Process To Costly Speed Stopper cameras and sensors programmed Speed Stopper needs to be linked to database system of the NZ police Install Speed Stopper System on Motorways Check all systems are working by testing Everything good to go Problems found in testing Maintenance Department continually monitors sensor system Speed Stopper Ltd. Paid for their work
3.8.2. DATA STORING AND DI STRIBUTING PROCESS The data storing and distributing process is the steps taken after a car is caught speeding regarding capturing the data and distributing it to appropriate channels. This process starts with data of, the photo of a car and the speed it was travelling. This data is assigned a unique ID for the pair and should match. If this data does not match there may be investigation required as to why so. If the data is correct however, it is sent directly to the NZ police and the data is extracted to help police issue a ticket for the driver or the system may alert police to take the drivers license away or suspend his/her car. The final part to the process is receiving payment for the fine.
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DATA STORING AND DISTRIBUTING MODEL Car Caught Speeding Camera takes photo of car and stores it with a special ID number Sensor records speed car was travelling at and stores with the exact match ID number of the Camera code Both numbers sent to Speed Stopper Ltd. database and matched against each other Numbers Match Send car details and Speed travelled Info to NZ Police Database Yes Both numbers and details are sent to maintenance department for reviewing and alerts for problems No Problem Fixed Start process again Speed Database System Issues ticket for the driver of the car NZ Police receive Payment for fine Customer Service Department Reviews system and asks for NZ Police input on how to improve
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9 3.9 Functionalities 3.9.1. SALES AND INSTALLATI ON PROCESS Setting up a contract for installing the Speed Stopper System Install cameras and sensors 3.9.2. DATA STORING AND DI STRIBUTING PROCESS Send data to NZ Police Recording speed vehicle was travelling at 3.10 Systems
3.10. 1. INSTALLATI ON SYSTEM The installation system is the process of installing cameras and sensors to take photos of the vehicles speeding, therefore being the most effective and efficient way to make the roads safer while also being equally reliable to deal with large amounts of data. 3.10. 2. DATA STORING SYSTEM The data storing system is the process of storing the photo as digital in computers and storing the speed of the car. This therefore shows the most cost effective and reliable way to store data as it can also work 24/7. The system has no need for breaks and can deliver reports of trends on the data it has captured. 3.10. 3. MAINTENANCE SYSTEM The maintenance system is the process of keeping the Speed Stopper System up to date as new technologies become available. This system will also include making minor tweaks to adjust the system to its full capability in the beginning.
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10 3.11. Summary Table: Value Chain to Systems
Value Chain Activity Processes Functionalities Specific Information System(s) Broad Information System(s)
Procurement 1. Sales and Installati on Process 1. Setting up contract for installation
2. Installing cameras and sensors Installation system
Installation system Enterprise resource planning System
Enterprise resource planning system 2. Data storing and distributi ng process 1. Send data to police
2. Recording speed vehicle was travelling at Data storing system
Data storing system Executive information systems
Decision support system
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11 CONCLUSION Overall I believe the Speed Stopper System is designed to incorporate IT to store, capture and deliver data to outsource to useful platforms. Information systems can help deliver value by controlling the data inflows and outflows, coordinate an organisation by following steps to achieve a goal and manage the processes by overlooking it and outputting useful information to use for decision makers in an organisation.
REFERENCES
1. Oxera Consulting Ltd. (2012). Buyer Power and its role in regulated transport sectors. Retrieved from http://www.oxera.com/Oxera/media/Oxera/news%20PDFs/Oxera-buyer- power-summary-080212.pdf
2. The Ministry of Transport. (2014). Speed Surveys. Retrieved from http://www.transport.govt.nz/research/roadsafetysurveys/speedsurveys/
3. The Ministry of Transport. (2014). Speed survey results car speeds. Retrieved from http://www.transport.govt.nz/research/roadsafetysurveys/speedsurveys/2013speed surveyresultscarspeeds/
4. Chris Parkman. (2004). Traffic monitoring for state highways [Issue 1.2]. Wellington: Transit New Zealand.
5. The Ministry of Transport. (2013). Speeding crash statistics for the year ended 31 december 2012. Retrieved from http://www.transport.govt.nz/assets/Uploads/Research/Documents/speed- crashfacts-2013.pdf