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INFOSYS.110 BUSINESS SYSTEMS:

DELIVERABLE 2: BUSINESS SECTION
2014

Name Anna Agnew
NetID aagn132
Group Number: 303
Website Link: http://infosys1102014s1group303.blogspot.co.nz
Tutorial Details
Tutor: Day: Time:
Yvonne Hong -Tutor Wednesday 11am
Time Spent on
Assignment:
19 hours Word Count: 1628

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FINGER PRINT SCANNING DEVICE
INTRODUCTION
The purchase and consumption of alcohol from licensed outlets by those under the legal age limit is
a problem within New Zealand society. In a stuff article highlighting the issue (with particular
emphasis on the situation in Christchurch), Sergeant Al Lawn said the the police were targeting the
issue of fraudulent IDs because of the serious consequences that come with underage
drinking(Olivia Carville, 2011). The solution to solve the issue stated above is an identification
device and system (Biometric device). This solution is in line with the Polices focus on fraudulent
identification.
Biometric devices, such as finger scanners, consist of:
A reader or scanning device
Software that converts the scanned information into digital form and compares match
point
A database that stores the biometric data for comparison
(search security, 2008)
3. BUSINESS SECTION
3.1 Vision
To provide an easy to use and reliable device that meets the needs of customers and connects them
to an accurate database in an attempt to minimize a proportion of underage drinking.
3.2 Industry Analysis: Biometric Systems industry
Industry:
Force: High/Low: Justification:
Buyer power: High
MANY CHOICES OF BIOMETRIC SYSTEMS AVAILABLE.
THE INDUSTRY IS GROWING AND COMPANIES ARE
UPDATING THEIR PRODUCTS.
Supplier power: Low
THE SUPPLIER POWER IS LOW WITHIN THE
INDUSTRY. THIS IS BECAUSE THERE ARE MULTIPLE
COMPANIES SUPPLYING DEVICES (FINGERPRINT
SCANNING DEVICES ETC.). THERE ARE LOTS OF
OPTIONS AND CHOICES WHEN IT COMES TO WHOM

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TO BUY SUPPLIES FROM.
Threat of new entrants: High

THE INDUSTRY IS EXPECTED TO GROW AND WITH
THIS THERE ARE WAYS IN WHICH TO ENTER THE
INDUSTRY WITH POSSIBLE MARKET OPPORTUNITIES
(MARKET WATCH, 2014). HOWEVER TO LAST AND BE
COMPETITIVE WITHIN THE INDUSTRY IT IS CRUCIAL
TO CONTINUALLY MAKE IMPROVEMENTS AND BE
INNOVATIVE. MAKING PRODUCTS BASED ON
MARKET NEEDS (PR NEWSWIRE, 2014). BARRIERS
TO THE INDUSTRY CAN INCLUDE THINGS SUCH AS
COST, DIFFICULTY OF IMPLEMENTING THE SYSTEMS
AND ISSUES RELATED TO PRIVACY (DR. HOSSEIN,
SEPTEMBER 24, 2013).

Threat of substitutes: Low
THERE ARE SUBSTITUTES TO USING BIOMETRIC
SYSTEMS SUCH AS MATERIAL FORMS OF
IDENTIFICATION (PASSPORTS, DRIVERS LICENSE,
BIRTH CERTIFICATE ETC.). HOWEVER THESE ARE
NOW NOT SUFFICIENT ENOUGH TO VERIFY A
PERSONS IDENTITY ANYMORE (IBIA).
Rivalry among existing
competitors:
High

FORECASTS SUGGEST THE INDUSTRY WILL SEE
ANNUAL GROWTH EXCEEDING 20% OVER THE NEXT
FIVE YEARS(PA CONSULTING, 2014). WITH A
GROWING INDUSTRY COMPETITORS WILL BE MORE
LIKELY TO COMPETE WITH ONE ANOTHER.

Overall attractiveness of the industry:
The biometric systems industry is an appealing industry, however there is a lot of
competition. It seems easy enough to get into the industry however it would take a
competitive advantage to be sustainable. The industry is profitable as can be seen below.
In 2014, the forecasted revenues will likely reach almost $11.2 billion and $27.5
billion by 2019, demonstrating a compound annual growth rate (CAGR) of 19.8%. (PR
Newswire, 2014).
Biometrics is widely viewed as one of the fastest-growing segments within the information
technology sector (M2SYS). The industy growth can be seen above.

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3.3 Customers and Thei r Needs
Customers include the government, healthcare sector, workforce, public safety, banks and
many more (M2SYS). All of these different sectors have different uses for the technology.
However they all need to use an individuals biological data in order to confirm someones
identity to access some kind of information. This product is targeted toward Customers who
are selling alcohol to consumers. This includes Bars, nightclubs, liquor stores and
supermarkets. These customers need to be able to correctly determine the age of the
consumer they are selling alcohol to. If you buy alcohol when you're under 18 you can be
fined up to $2,000. The person who served you and the owner or manager can also be
fined(How to law, 2014). Ultimately customers need to identify a person, Biometric
systems enable them to do so.
3.4 The Product and Service
The finger print scanning device and centralized database can be used to meet the needs of
the customer. Customers require a system enabling them to determine legal age limit to
purchase alcohol. This system will use an individuals finger print to determine whether or
not they are 18 years old (New Zealand). This product will also protect the customer as it
means that the system will eliminate them serving underaged teenagers (avoiding fines).
The system will be updated regurlarly to ensure that the data being stored in the centralised
database is up to date and accurate for customer use.
3.5 Suppliers and Partners
The key components required for the system are devices used to read individuals biological
data and somewhere to store the fingerprints (centralized database). A centralized database
is is a collection of information at a single location accessible from numerous points
(WiseGEEK, May 2014). The building of the centralized database and development of
software will be outsourced to a company like Dynamic solutions located in Auckland. The
other key feature required are the devices, which can be sourced online or depending on
funds available built for purpose.

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The business could go into partnership with the postal service- to set up the fingerprint with
the persons information. This will benefit the postal service and they will receive money for
the individuals set-up. A huge partnership would be with the New Zealand police. In a stuff
article it was written police were targeting the issue of fraudulent IDs because of the
serious consequences that come with underage drinking. (Carville, 2011). This shows the
need for the system, eliminating the need for use of tangible identification. This system
would benefit the New Zealand Police, this will aid them in enforcing the law.
3.6 Strategy: Cost-leadership strategy
This system is being aimed for use in a broad market. The product can be used in different
enviroments. Whether it is in nightclubs and bars or supermarkets and liquor stores. It is not
limited to one designated environment, but rather anywhere where there is the sale of
alcohol. In directing at a broad market will enable the business to have an impact on limiting
the underage being able to purchase alcohol. As it is written in the businesses vision to
minimize a proportion of underage drinking. The business will use a low cost strategy.
Using this strategy and providing a system of good quality the business will have a
competitive advantage. Providing the customer with value for money. Giving the business
the upper hand in the market.
The overall strategy is therefore Cost leadership Strategy.
3.7 Value Chain Activity: Servi ce after sale
The most important value chain activity for this business is the service after sale. It is written
in the vision that the business intends to have an accurate database. There is a high level
of service after sale in order to achieve this vision. The business will constantly update the
database so that the data contained within it is to an acceptable standard for the use of
customers. The program being used will also continually be updated based on the changing
needs of customers. Providing these updates with a small annual cost will be in keeping with
the businesses cost leadership strategy. This value chain activity is crucial for the business to
be sustainable.
3.8 Business Processes

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3.8.1. CUSTOMER FEEDBACK PROCESS Linking in with the businesses vision of
meeting the needs of customers. This process enables the business to see what customers
need. In order for the business to provide a good service after sale to customers this process
needs to occur. The businesses competitive advantage of being a low cost option that will
continually meet the needs of the consumer.



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BUSINESS PROCESS 1 MODEL






















Start
Collect feedback
Separate
complaints and
positive feedback
Analyse feedbak
Customer relations Customer feedback
system
Report on
feedback
END

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3.8.2. CENTRALI SED DATABASE UPDATE PROCESS - The update process is another important
process to the service after sale of the business. They aim to provide an accurate database
that customers can rely on. Without this process the database would be outdated and
therefore not accurate.
BUSINESS PROCESS 2 MODEL


Collect new
fingerprints
Start
Check existing
fingerprints
Input information
into the database
Check that
information is
accurately
updayed
Refresh database
END
IT Department Database Update sysyem

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3.9 Functionalities
3.9.1. BUSINESS PROCESS 1: CUSTOMER FEEDBACK PROCESS
Record feedback and complaints
Report on possible changes
3.9.2. CENTRALI ZED DATABASE UPDATE SYSTEM
Collect all new finger prints
Add fingerprints to the sytem
3.10 Systems

3.10. 1. CUSTOMER FEEDBACK SYSTEM This system enables customers to provide feedback on
on the product. This information is then analysed by the system. This will be done by a check box
on the feedback either marked praise or complaint. The forms will be seperated accordingly. This
will allow the business to understand the customer needs to be able to meets the needs of the
customer.
3.10. 2. DATABASE UPDATE SYSTEM This system enables the database to be accurate as in the
businesses vision statement. The functionalities of the system include the collection of new
fingerprints. This will be done by gathering all the new fingerprints added to the system on a given
day and bringing them together, sorting them and inputting them into the centralized database.
3.10. 3. IMPROVEMENT SYSTEM The improvement system will enable the business to use the
complaints found in the customer feedback system to improve the software. This system will
come up with ways to overcome the complaints from the customers.

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3.11. Summary Table: Value Chain to Systems

Value Chain
Activity
Processes Functionalities Specific Information
System(s)
Broad Information
System(s)



Service
after sale

1. Customer
feedback
process

1. Collect data (customer survey)

2. Analyse data

3. Collate data


Customer feedback
system

Improvement system

Customer relationship
management system

2. database
update process

1. Collect all new finger prints

2. Categorize data

3. Combine with existing data


Database update system

Transaction processing
system

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CONCLUSION
In conclusion the idea of using a fingerprint scanning device and centralised database to
decrease the number of underage drinkers would work. Information systems and and
technology will play a huge role in the success of the organisation. Without these nothing
the business plans to do would be viasble or possible.
REFERENCES

1. Dr. Hossein. (September 24, 2013) How Biometrics Will Change 21st Century
Communications. Retrieved from:
http://www.linkedin.com/today/post/article/20130924190306-5213223-how-
biometrics-will-change-21st-century-communications

2. How to law. (2014). How to: The laws against under-age drinking. Retrieved from:
http://www.howtolaw.co.nz/the-laws-against-underage-drinking-xidp392204.html

3. IBIA. (n.d.). Biometrics Background. Retrieved from: http://www.ibia.org/biometrics/

4. Market Watch. (29 April 2014). The Global Government Biometric Systems Market
2014-2024. Retrieved from: http://www.marketwatch.com/story/the-global-
government-biometric-systems-market-2014-2024-2014-04-29

5. M2SYS.(n.d.) Industry overview. Retrieved from: http://www.m2sys.com/biometric-
fingerprint-software-industry-overview.htm

6. Carville, O. (2011, January 26). Crackdown on fake IDs. The Press. Retrieved from:
http://www.stuff.co.nz/national/4583735/Crackdown-on-fake-IDs

7. PA consulting. (2014). Thinking of using biometrics? There is no substitute to
independent testing. Retrieved from: http://www.paconsulting.com/our-
thinking/thinking-of-using-biometrics/

8. PR Newswire. (January 9, 2014). Biometrics: Technologies and Global Markets.
Retrieved from: http://www.prnewswire.com/news-releases/biometrics-
technologies-and-global-markets-239403761.html

9. Search Security. (October 2008). Definition, Biometrics. Retrieved from:
http://searchsecurity.techtarget.com/definition/biometrics


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10. WiseGEEK. (May 2014). What is a centralized database?. Retrieved from:
http://www.wisegeek.com/what-is-a-centralized-database.htm

11. Carville, O. (2011, December 01). Crackdown on Fake IDs. Retrieved March 28, 2014,
from Stuff: http://www.stuff.co.nz/national/4583735/Crackdown-on-fake-IDs