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INFOSYS.110 BUSINESS SYSTEMS:

DELIVERABLE 2: BUSINESS SECTION
2014

Name Sung Won. Park
NetID Spar923
Group Number: 356
Website Link: http://infosys1102014fc356.blogspot.co.nz/
Tutorial Details
Tutor: Day: Time:
Mira Friday 12pm
Time Spent on
Assignment:
20 hours Word Count: 1491

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IMAGINE A WORLD WITH BETTER
RELATIONSHIPS
INTRODUCTION
Break down of relationships as couples struggle to communicate effectively is a significant
problem facing the wold. Consequently, divorce rates are continuing to increase. A solution
is a mobile application that is provides couple counseling and therapy, the application
involves expert advices and gives goals that need to be worked on together, it provide a
differentiated service. It improves couples relationships, as a result, decreases the divorce
rate.
3. BUSINESS SECTION
3.1 Vision
Fast, cheap and convenient to the protection of peace in the household.
3.2 Industry Analysis: Couple Counseling Moblie Application Industry
Industry: Couple Counseling Mobile Application Industry. The industry is included in the
mobile application industry, it needs expert knowledge and information.
Force: High/Low: Justification:
Buyer power: High Impossibly hard to count total number of
application in the market, significantly large
numbers of applications are selling in numerous
markets worldwide. The Apple App Store (for
apps that work on Apple devices) and Google Play
(for apps that work on Android devices), are
believed to be the two largest stores with over
800,000 apps apiece. (MobiTHinking, 2013) Many

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numbers of couple counselling applications exist
in these application stores.
Supplier power: Low variety types of application programming tools
exist in the industry. The number of mobile
application development tools is rapidly growing,
for example, Buzztouch, Telerik Icenium, Socialize
AppMakr, Mippin Black Berry App Generator,
Xamarin Mono Touch and Mono for Android and
RunRev LiveCode. (InfoWorld, 2013) Application
programmers can choose any developmet tool
and these toos are low price or free.
Threat of new entrants: Low Couple and divorce related counseling need
profesional knowledges and skills. According to
Careers, Couple therapists need to be locensed
before they can practice, for example, Licensed
Marriage and Family Therapist (LMFT), Licensed
Mental Health Counselor (LMHC), Licensed
Clinical Professional Counselor (LCPC) and
Marriage and Family Therapist (MFT).
Threat of substitutes: Low People avoid to meet counselor and therapist,
because they do not want to cry infront of the
stranger, the matter of intimacy is a common
worry. (2
nd
Half Lounge. n.d.) Couple counseling
and therapy have no other substitutes.
Rivalry among existing
competitors:
High Competition is fierce in the application market
market. Many applications could not make any

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profit and and users look away from these
application. 25 percent of applications were used
only once in 2010. (MobiTHinking, 2013) Hard to
survive in the industry.
Overall attractiveness of the industry: the mobile application industry does not have many
attractive characteristics but the couple counsling moblie application industry are quite
attractive.
3.3 Customers and Thei r Needs
The target costomers of the application are married couples and young couples who have
had issues in the negativity of their communication, when one or both partners consider
having an affair, or a partner has had an affair. High conflict couples needs proffesional
counseling, they dose not like communicate each other, it will bring much significant
problem in the future. The importance of communication should be apparent to anyone
whos ever had a relationship with a member of the opposite sex, Communication is the key
to a strong and healthy marriage. (Million Dollar Marriages, 2008).
3.4 The Product and Service
The application will help couples to improve developing their relationships and makes
communicating each other struggle-free and argument-free. It is an access key for couples
to unlock their potential of success together. Couples can test their knowledge of each other
through a set question answer feature, fill in a 5 good and 1 bad comment forum to
develop their positivity and honesty, Build love maps conveying to each other their inner
psychological world and create fun short and long term goal image canvases to act as a
team. The application helps to reduce misunderstanding and improves their love. The
mobile application also involves professional therapists advices and counselling, users can
post questions or problems and expert therapist and counsellor will give guide line or
solutions. People avoid meeting stranger face to face; the application will solve the problem
and make stronger love.
3.5 Suppliers and Partners
The key partners are the couples counselors, the application is all about couple therapy and
counseling couples so the application needs expert informations and knowledges. All

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couples therapists working in the United States need to be licensed before they can practice.
Communication strategies play a large role in counseling. (Careers, n.d.) AppleApp Stroe
and Googles Play Stroe are also important partner in the industry. Apple ranks best
application store with Google ranked second. There are over 800,000 apps available on
Google Paly and Apple App Store. (MobiTHinking, 2013) The important suppliers are
application programming tool suppliers. Many application designers are using
Androids SDK and Eclipse.
3.6 Strategy: Cost Leadership
It is broad market, because the proportion of divorce are keep increasing and it could be
more significant problem in the future. Among those aged 40 to 49 years, 51 percent of not
married peple were divorces. The trend has been upward again since the late 1980s.
(Statistics NZ, 2001) Many couples are willing to purchase the application to improve theire
relationships and avoid divorce.
It is low cost as it is moblie application, producer do not need much inputs and it could be
provided at low prices. Buyers are often reluctant to pay for mobile applications, so
application publishers have to consider other ways to try to make profit. (MobiTHinking,
2013)
The overall strategy is therefore Cost Leadership.
3.7 Value Chain Activity: Technology development (and R&D)
The most important value chain activity for this business is Technology development (and
R&D). the market trend of couple counsling mobile industry is fastly changing in the world.
And quickly update new imformation is key to success the product. Mobile application
industry is developing constantly and perpetually. Producer needs to monitoring the
industry and make competitive advantages, first mover advantage is very important in the
market, producer needs to back up with research and development.

3.8 Business Processes
3.8.1. MARKET RESEARCH PROCESS - The prcess is most important in our busienss, producer
need to know how many people are using the application and their feedback. The feedback

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should be included the applications advantages and disapointments and it will help to
improve our application and gives long term benefits. The process can also know custmer
need and want.


3.8.2. KNOWLEDGE COLLECTING PROCESS it is essential process as critical fator success
factor for our business. we need to collect expert information and knowledge form

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profesional counsellors or therapist. We need to keep add new knowledges and
informations and eliminate old and wrong informations and knowledges. Accurate
information and advices are vital of the application.




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3.9 Functionalities
3.9.1. MARKET RESEARCH PROCESS
Get feedback from customers.
Analysis the feedback and develop the application.
3.9.2. KNOWLEDGE COLLECTING PROCESS
Get expert knowledges and informations.
Add new important informatons and eliminate old and wrong knowledges.
3.10 Systems

3.10. 1. FEEDBACK SUPPORT SYSTEM This system support market research process. The
system could improves relationship with customers. Get feed back from customers or
potential customers, producer could understand the market trend and what they have to
improve and what they need to eliminate it. Feed back is essential system and it makes
positive long term relationship with customer and get customer loyalty.
3.10. 2. DATA SORTING SYSTEM the system support knowledge collecting system.
Informations and knowledges are key inputs for the application, wrong inputs could make
fail the business. informations and knowledge sorting is vital in the business.
3.10. 3. INFORMATION COLLECTI NG MANAGEMENT SYSTEM- Collecting accurate information is
essnsial in the industry. Accurate information and knowledge heip to make a useful
application and people like to download and use it. Expert Information and knowledges are
key resources of the application. The system manage the improtant resources and analysis
the information and knowledges. Wrong information could bring business fail, producer
need to care managing these datas and informations.

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3.11. Summary Table: Value Chain to Systems

Value Chain
Activity
Processes Functionalities Specific Information System(s) Broad Information System(s)

Research
and
Development
1. Market
research
process
1. Get feedback from customers.

2. Analysis the feedback and develop the
application.
Feed back support system

Feed back support system
Customer Relationship
Management System

Decision Support System
2. Knowledge
Collecting
process
1. Get expert knowledges and informations.

2. Add new and important informations and
eliminate wong and old knowledges.
Information Collecting
Management system

Data sorting system
Decision Support System

Decision Support System

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CONCLUSION
The percentage of divorce rate are keep inceasing and marriage rate is keep decreasing in
the society, it will bring significant result in the future. Many conflict couples dose not like to
meet counsellor or therapist. The couple counseling mobile application attract these
couples to using fun theory and they will solve their goals and improve their relationsship,
and the application also invovles theraphists expert advices. Publisher could collect data
automatically when users are using the application or post their own cases. The application
helps conflict couples, as the result, the application make decresing proportion of divorce.
REFERENCES

1. Careers. (n.d.). How to Become a Couples Counselor. Retrieved from
http://www.innerbody.com/careers-in-health/how-to-become-a-couples-
counselor.html
2. InfoWorld. (2013). Programmer picks: 6 tools for rapid mobile development.
Retrieved from http://www.infoworld.com/slideshow/79486/programmer-picks-6-
tools-rapid-mobile-development-209790#slide1

3. Million Dollar Marriages. (2008). The Importance of Communication. Retrieved from
http://www.million-dollar-marriages.com/importance-of-communication.html
4. MobiThinking. (2013).Global mobile statistics 2013 Section E: Mobile apps, app
stores, pricing and failure rates. Retrieved from http://mobithinking.com/mobile-
marketing-tools/latest-mobile-stats/e#lotsofapps
5. Statistics New Zealand. (2001). Marriage and divorce in New Zealand. Retrieved from
http://www.stats.govt.nz/browse_for_stats/people_and_communities/marriages-
civil-unions-and-divorces/marriage-and-divorce-in-nz.aspx

6. 2
nd
Half Lounge. (n.d.). Top 10 Reasons People Avoid Counseling. Retrieved from
http://www.2ndhalflounge.com/2011/03/top-10-reasons-people-avoid-counseling/