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INFOSYS.110 BUSINESS
SYSTEMS:
DELIVERABLE 2: BUSINESS
SECTION
2014

Name HuangHeng Yip
NetID Hyip413
Group Number: Group399
Website Link: http://infosys110groupxxx.blogspot.co.nz/
Tutorial Details
Tutor: Day: Time:
Mira Lee Friday 11am
Time Spent on
Assignment:
24 hours
Word
Count:
1650

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AN APP HELP TO SEEK JOBS
INTRODUCTION
Throughout the years the teen unemployment rate has been increasing (Michael W.
Chapman, 2014). We believe that the reason behind the increasing teen unemployment rate
is because most teens nowadays lack the communication skills and experience to join the
workforce. So an app solution provide them more opportunity and an easy access for
seeking jobs by publish and collect latest job needs from local community.
3. BUSINESS SECTION
3.1 Vision
Builds a connection between teens and community; get experiences and social
networking in mobile devices, an efficient door for future careers.
3.2 Industry Anal ysis: New Zealand Job Seeking Mobile App Industry
Industry: New Zealand Job Seeking Mobile App Industry, A mobile application
that provide a search function about Job status, is a software application developed
for small low-power handheld devices such as smart phones, digital tablets and
personal digital assistants. (Nico d'Heureuse, 2012)
Force: High/Low: Justification:
Buyer power: High
Many apps created for popular smartphone
platforms to help make your job hunt easier.
( Deb Shinder, 2010)
The buyer power is high due to theres many
various of job application for buyer to choose and
theres a wide market of mobile app which
indicate a lot competitor in the job seeking mobile
app market.




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Supplier power: Low
Since then the mobile app industry has grown
rapidly with the adaption of smart devices and
tablets by consumers and the introduction of
mobile app markets from other vendors. (Andrea
Girardello, 2010)
Theres full of application develop companies in
the jon seeking mobile app industry, which
indicates that there are many supplier providing
relevant services to make an app (e.g
programming, sofeware design).
Threat of new
entrants:
High
Since low entry barriers for new entrants and
powerful consumers can reduce profitability.
( FI GGE SUTER, 2012)
Theres low barries for entry for the job seeking
mobile app industry as theres only a low set up
costs to produce an mobile app to seek jobs.
Threat of substitutes: High
Many apps provide similar features and content
that can be found on web sites. (Nico d'Heureuse,
2012) E.g. Seek, Trade Me
Its high because the switching costs for
consumers are low or non-existent; usually there
is a number of similar Job seeking website
available for the same price or for free. And
theres a lot alternative of the job seeking
services.
Rivalry among
existing competitors:
High
In the mobile app industry, developers are
numerous and are roughly equal at least in size,
which according to Porter intensifies rivalry. (
FIGGE SUTER,2012)
The Rivalry among existing competitors in the job
seeking mobile app is high as they have a lot

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competitors and they all providing a similar
service so the competition is fierce in the market.


Overall attractiveness of the industry: The job seeking mobile app industry could consider
as a low-cost industry as theres relatively low barriers and low setup cost. As it driven by
technology and innovation, its fast growing in recent decade, which indicates that a new
stream of profit is springing up.
3.3 Customers and Their Needs
Our potential customers would be teen mobile users that looking for jobs; as they normally
use phone app as a social connection to the society. The app gives an job search
opportunity for earning experience and build up a social networking.
The target group would be teenagers that just graduate from university, as they need skills
and experience.
Customers needs a clear description of job information includes salaries, contact
information, location in a quick and easy way.
That app especially useful for job seekers who are on the road. It keeps you on top of the
openings as theyre posted, which gives you a job-searching advantage. (Andrea Coombes,
2013)
3.4 The Product and Service
We plan on making an mobile application provide the following services:
An app that simplify job seeking process by the flip-board technology which list
all job in category and in order list; an instant notification function helps the
candidate receive the latest response from the company.
Collects data form local business and transform to an up to date information
about the job vacancy, providing full description of the jobs, salaries, locations
and shorter their time consuming.
Overall, the app would reducing time consuming and become an easy assess for
users.

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3.5 Suppliers and Partners
Suppliers 1: Vodafone NZ, as our services is totall y rel y on onli ne services, so
an Internet providers is necessary component.
Suppl iers 2: Mobi le App Developer, as the app is rel ying on technology, which
indicates all development and maintai ns are strongly depends on the app
devel oper.
Partners 1: Trade Me, as Trade me are consider as the biggest online area for
New Zealander buy and trade, they also provide j ob listing servi ces but not
specific, so our app could gain information form them and provide a further
service.
Partners 2: SEEK, New Zealand's number one employment site. This is the biggest job
seeking internet website for New Zealanders, its a high potential partners as they have a
great system to running a job seeking processes. Our app up to date list function could
consult on or combine to Seeks system.
3.6 Strategy: Focused Low Cost
Our app focus on a narrow market as we are targeted a specified teenage group and
offering them an specified function app for job seeking.
Our app focus on Low Cost as well, as we are planed using a pricing plan which is provide
our services for free or low prices to create an competition advantage. Also, the only
expenses would only be hire an app developer for write the coding for app and internet
usage fees.
The overall strategy is therefore Focused Low Cost.







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3.7 Value Chain Acti vity: Market and sell the product or service
The most important value chain activities for this business is Market and sell the product
or service
We mainl y focus on how to get our targeted group to purchase our service by
satisfying their needs. To make customers satisfy, we have to make the seeking
j ob process more easy and efficient. According part of my vision statement, get
experiences and social networking in mobile devices, an efficient door for careers. which
implying the purpose of this app is to meet customers need.

3.8 Business Processes
3. 8.1. PRODUCT MAKING PROCESS the corresponding VC activity is Make the
product or service. We receive raw data from local business about the job vacancy, then
app developer transform data to information that would become an component in the
designed mobile app, also we have an internal testing for the app to ensure the quality.

REPLACE WITH BUSINESS PROCESS 1 MODEL


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3. 8.2. CONSUMER SUPPORT PROCESS the corresponding VC activity is Service after
the sale. After consumers purchase our product, maintenance and update would provided
to consumers ensure they get the latest job information and their the app works accurately
after sales.
REPLACE WITH BUSINESS PROCESS 2 MODEL











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3.9 Functional iti es
3.9.1. PRODUCT MAKING PROCESS
Collecting data from local company function about job vacancy
Internal testing function to ensure the app works accruratly
3.9.2. CONSUMER SUPPORT PROCESS
Update function to support the process with the latest job information
Maintenance function to support process that ensure the app works for
the customers after purchase
3.10 Systems

3. 10.1. SIMPLIFY DATA SYSTEM its a Board information System type of
Collaboration system. It adds value by using database to simplify the data from the
local business about job vacancy, make it presentable and concise in the mobile
application.
3. 10.2. CUSTOMER SERVICE SYSTEM its a Broad information System Type of
Customer Relationship Management system. It adds value by supporting the
customer who purchased pur product with latest information and guarantee the
indemnification of the product, which increase customers satisfaction and loyalty.
3. 10.3. DATA STORAGE SYSTEM - its a Board information System Type of
Collaboration system. It adds value by using I.T technology to store the document
and data from local business and consumers, which ensure the data available to
supplier and consumer accurately.

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3.11. Summary Table: Value Chai n to Systems

Value
Chain
Activity
Processes Functionalities Specific Information
System(s)
Broad Information
System(s)

Market and
sell the
product or
service
1. PRODUCT
MAKING
PROCESS
2. Collecting data function from local
company about job vacancy

3. Internal testing function to ensure the
app works accurately
SIMPLIFY DATA
SYSTEM

INFORMATION
STORAGE SYSTEM
Collaboration system


Collaboration system
1. CONSUMER
SUPPORT
PROCESS
2. Update function to support the
process with the latest job information

3. Maintenance function to support
process that ensure the app works for
the customers after purchase
CUSTOMER SERVICE
SYSTEM

INFORMATION
STORAGE SYSTEM
Customer Relationship
Management system

Collaboration system

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CONCLUSION
Overall, our main goal of the business is satisfy costumers that needs job and
experiences with an app. Our system would bring our services to a Unprecedented
level by a comprehensive services after purchase, satisfy costumers needs in detail
and a good guarantee of quality. IS and IT would improve customer satisfaction by
simplify process in different aspect. This will increase the loyalty from customers and
lead our product become better and better.
REFERENCES

1. Michael W. Chapman,(14 Feb, 2014) "Teen Unemployment: 20.7%, More Than Three
Times the National Average", Retrieved from:
http://cnsnews.com/news/article/michael-w-chapman/teen-unemployment-207-more-
three-times-national-average

2. Nico d'Heureuse, (12 Nov, 2012) What's app?: a wide-scale measurement study of
smart phone markets, Retrieved from:
http://www0.cs.ucl.ac.uk/staff/f.huici/publications/appmarket-mc2r.pdf

3. Deb Shinder, (14 Sep, 2011) Top job hunting apps to help you find employment,
Retrieved from: http://www.techrepublic.com/blog/smartphones/top-job-hunting-apps-
to-help-you-find-employment/#.

4. Andrea Girardello, (2010) AppAware: Which Mobile Applications Are Hot? Retrieved
from: http://www.im.ethz.ch/people/agirardello/hotapps

5. FI GGE SUTER, ( 2012) ANALYSI S OF THE APP MARKET BASED ON
MI CHAEL PORTER S FI VE COMPETI TI VE FORCES, Retrieved from :
http://3xhappiness.com/analysis-of-the-app-market-based-on-michael-porters-five-
competitive-forces/

6. Andrea Coombes, (17 July, 2013) Job-search apps for the boomer job seeker,
Retrieved from : http://www.marketwatch.com/story/job-search-apps-for-the-boomer-
job-seeker-2013-07-17