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INFOSYS.110 BUSINESS SYSTEMS:

DELIVERABLE 2: BUSINESS SECTION
2014

Name Ulrika Bourne
NetID ubou274
Group Number: 083
Website Link: http://infosys1102014s1group083.blogspot.co.nz
Tutorial Details
Tutor: Day: Time:
Olivia Tuesday 9am
Time Spent on
Assignment:
55 hours Word Count: 1028





















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THINKING OF THE ENVIRONMENT, THINKING OF YOU
INTRODUCTION
Imagine this.. You wake up late for work and all youre thinking is I need to be prompt! So
youre driving like a maniac and all of a sudden you glance over at your fuel tank and notice
that your petrol is running low. You then have no choice but to stop at the nearest petrol
station however, you come across a problem; line congestions. This issue could be reduced
with the easy and accessible Drive Smart application for smartphones as it provides
features that will benefit consumers and improve their awareness for the environment as
there is an excessive petrol consumption used nowadays.
3. BUSINESS SECTION
3.1 Vision
To provide an innovative product addressing consumers about their excessive petrol
consumption and reducing congestion lines which could help minimise the effects it has on
the environment and benefit consumers.
3.2 Industry Analysis: Fuel Management Smartphone Apps Industry
Industry: Fuel Management Smartphone Apps Industry. Pay for petrol using an app on your
smartphone to prevent line congestions at petrol stations and track your petrol
consumption.
Force: High/Low: Justification:
Buyer power: High Buyer power is high because there are variety of
different choices that are offered in the market
when purchasing apps on the app store eg.
FuelLog Car Management and Frank Fueling
Systems.

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Supplier power: Low Supplier power is low because buyers have many
choices of whom to buy from. Suppliers of
applications developers are competing against
each other for the better product. In this case, in
a smartphone industry there are apps designed
that are comparable with one another in market
which could be bought from an apple apps store,
android apps store, blackberry apps store and
windows phone apps store. (Jain, Bansai, n.d.)
Threat of new entrants: High Threat of new entrants is high because not only is
it fairly inexpensive but it is easy for new
developers to enter a market where they can
originally invent an innovative app for a
smartphone industry. (N/A, 2012)
Threat of substitutes: High Threat of subsitutes is high because people can
pay for their petrol on other fuel management
smartphone apps or can either go to their nearest
petrol station and fuel up.
Rivalry among existing
competitors:
High Rivalry among existing competitors is high
because competition is fierce in a smartphone
industry as there is a great amount of apps that
are accessible in alternative app stores. (Suter,
2012)
Overall attractiveness of the industry: Overall the industry is not really attractive because it
is a competitive industry and as a result making a profit would most likely be hard to do.
This is because as we look at the Porters Five Forces Model, it is evident from the industry

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analysis that it is easy for new competitors to develop an new and improved app and be
able to enter the market. However if a company in this industry wants to become more
profitable than the other competitors, they would need to make it difficult for them to enter
the industry by coming up with barriers that buyers would be interested in.
3.3 Customers and Thei r Needs
When customers have to wait in a long queue to fill up their vehicles, they instantly become
impatient and unhappy therefore businesses want to avoid this problem as much as they
could. With Drive Smartdownloaded it improves customer satisfaction because it allows
them to fill up on their own terms. For example, this system speeds up the process and is
more efficient by decreasing congestion lines when paying for their petrol and also filling up,
this gives customers the opportunity to make it to work or class etc. on time. Customers
usability of this product would also be consistent for todays use because it is easy to access,
easy to use and easy to manage as Drive Smart offers features such as pre-pay, petrol
tracker and awareness of fuel consumption that will benefit all consumers.
3.4 The Product and Service
In todays world, the use of technology is increasing and as a result a fuel management smartphone
app, Drive Smart is created to fit into the lifestyle of those who own a smartphone and consume
petroleum for their vehicle. This app benefits consumers because it reduces their time at a petrol
station. Instead of walking to the counter and waiting in line to pay, Drive Smart gives you the
opportunity to pay beforehand as the app provides a pre-pay option where customers can pay
online using their visa debit cards. Once their top up is successful, they will receive a validation code
which they then pin in at the petrol pump whenever they decide to go fuel up. Drive Smart also
offers a petrol tracker where customers can be aware of how much petrol they are using at each
speed and how much itll cost them. This could help consumers save money because they are
attentive at how much theyll need to fuel up their vehicle each week. Being aware of their fuel
consumption not only helps them save money but it also benefits the environment as there would
be a reduction on demands for fossil fuel and carbon dioxide emissions.
3.5 Suppliers and Partners

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Suppliers of Drive Smart are industries such as the Information Techonology industry that
can help create, maintain and fix the software by providing the information needed for our
targeted group to use and understand. App developers are another type of supplier as they
can combine with the IT team and help make the finishing product so that the system is
efficient and free of glitches if the app were to suddenly shut down. Another supplier could
be companies that supply the raw materials to help install the device into a vehicle.
Apple, petrol station such as BP and Google can all be partners of Drive Smart because they are all
world based companies that can advertise the product. Google and Apple both are universally
accessible and useful to the world as they have many various apps in the market that advance
humankind. BP is another partner of Drive Smart because according to 2012 revenues, it is the
fifth-largest company in the world. With Drive Smart opperating with BP, customers would perfer
this station rather than a company without this type of technology.
3.6 Strategy: Cost Leadership
The overall strategy is Cost Leadership because the app is a broad market as it is universally
accessible to people who own a smartphone, a visa debit card and drive a vehicle. It is low cost
because Drive Smart wants to appeal to many customers and if it were to cost heaps, no one would
want to buy it. Therefore because Drive Smart is in a competitive market, having a Cost Leadership
guarantees more customers to purchase and use this smartphone app because of its low price.
3.7 Value Chain Activity: Market and sell the product or service
The most important value chain activity for this business is Market and sell the product or service.
In order for the performance of Drive Smart to be efficient, the product needs to be advertised to
the targarted group of people who would reguarly use the app and would want to buy it. Also
because it is a competitive market, there would be other products similar therefore for this product
to sell and the profit to increase, the strengths and weakness of the competitors need to be
identified so that it is difficult for competitors to enter.
3.8 Business Processes
3.8.1. APPS ORDER PROCESS Before customers can purchase the Drive Smart app, it has to
go through a process where an App Developer makes a planning of what they believe
customer wants in a Fuel Management Smartphone App. Once the plan is done they would

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Smartphone App Store
prepare an app requisition which would be sent to an IT Department where they will
evaluate the Drive Smart app and decide whether to continue and approve the app or if it
needs a change. If improvement of app isnt necessary then the Drive Smart app will be
installed into the App Store where customers can finally purchase and download the app.
BUSINESS PROCESS 1 MODEL

Sends the Apps Requisition to the IT
Department
NO
YES
START
App Developers plans the Drive
Smart App
Preparation of the Apps
Requisition
Evaluation of the Drive Smart
App
App Developer will improve
their ideas
Sends the improved Apps
Requisition back to IT
Department
Any change needed?
Automatically approved
Drive Smart App is installed
in the App Store
Customer purchases
Drive Smart
END App Developer

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Customer Service Department
Accounting and Finance
Department

3.8.2. TRANSACTI ON PROCESS Once a customer downloads the Drive Smart app on their
smartphone, they would then need to register. As they do this, theyll need to fill out their
personal details as well as their payment method. In this case, this app would be expecting
your visa debit card details so that money can be transferred into the app. Once the
customers information has been entered into the database, they then become a member of
Drive Smart.
BUSINESS PROCESS 2 MODEL


START
END
Customer downloads the Drive Smart
application
Customer registers for the App
Fills out their personal details as well
as their payment method
Customers details are put into the
database
Customer becomes a member and is
able to use the App

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3.9 Functionalities
3.9.1. APPS ORDER PROCESS
Strategise a plan
Process the order and sale
Get feedback to improve the product for customers needs
3.9.2. TRANSACTI ON PROCESS
Complete Registration
Collect and Retrieve all transaction data
3.10 Systems

3.10. 1. TRANSACTION PROCESSI NG SYSTEM With this system, order processing are
supported to help understand certain activities in the business. For Drive Smart collecting
the customers details are important because they would need to know their bank account
details so that their transactions are going through as soon as possible allowing them to fill
up on their own terms. Their personal details need to stored safely into the database so
their information isnt lost.
3.10. 2. CUSTOMER RELATIONSHI P MANAGEMENT SYSTEM This system is relevant because
for a business it is important to build a relationship with your customers by understanding
their requirements. Drive Smart analyses what the cusomers need and want and as a result
there would be a long lasting relationship between the customers and business. If
customers do not like what Drive Smart offers then theyll use their feedback and improve
the system.
3.10. 3 DECISI ON SUPPORT SYSTEM This system is used to help determine the best
marketing strategy so that Drive Smart is very efficient in the competitive market its in. By
ensuring that working with Apple, Google and BP, it promotes a more rapid advertisement
to occur across the world because itll be more convenient and reliable for fuel consumers
to use at BP as it this petrol station operates in approximately 80 countries.

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Value Chain
Activity
Processes Functionalities Specific Information
System(s)
Broad Information
System(s)

Market and
sell the
product or
service
1. Apps order
process
1. Strategise a plan
2. Process the order and sale
3. Get feedback to improve the product for
customers needs

Process orders system

Customers need system
Decision Support System

Customer relationship
management system
1. Transaction
process
1. Complete Registration
2. Collect and Retrieve all transaction data

Promoting system

Collecting customers
information data
Transaction processing
system

Customer relationship
management system

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CONCLUSION
In conclusion by downloading the Drive Smart app on your smartphone it gives a greater
opportunity for customer satisfaction to increase. This reduces line congestions from
happening and giving customers a quick and easy way of fueling up. Wasting time is not an
option when youre in a hurry so having this application is conveinent and reliable for you.
Even though there are many applications similar to Drive Smart, its Cost Leadership
strategy should benefit more people to use this app because of its lost cost in purchasing.
With this app fuel consumers are aware of how much fuel theyre using and how much
theyre spending which benefits not only the environment as it reduces carbon emissions
but becomes beneficial for customers.
REFERENCES
1. Infosys 110, Business Systems Course Book 2015
2. Textbook: Baltzan, Phillips, ynch, Blakey. Business Driven Information Systems. 2
nd

Edition. McGraw-Hill, Australia.
3. N/A. (2012). Industry Analysis: Smartphone Apps.
http://2012books.lardbucket.org/books/designing-business-information-systems-apps-
websites-and-more/s13-industry-analysis-smartphone-a.html
3. Jain, S., Bansai, N. (n.D.). Mobile Applications
http://www.slideshare.net/shwetaj/mobile-applications-7643425
4. Suter, F. (2012) Analysis of the app market based on Michael Porters five
competitive forces.
http://3xhappiness.com/analysis-of-the-app-market-based-on-michael-porters-five-
competitive-forces/
5. https://en.m.wikipedia.org/wiki/BP
6. https://play.google.com/store/apps/details?id=ch.simonmorgenthaler.fuellog
7. https://itunes.apple.com/us/app/franklin-fueling-systems/id582418525?mt=8
8. http://en.wikipedia.org/wiki/Fuel_management_systems