Name Ulrika Bourne NetID ubou274 Group Number: 083 Website Link: http://infosys1102014s1group083.blogspot.co.nz Tutorial Details Tutor: Day: Time: Olivia Tuesday 9am Time Spent on Assignment: 55 hours Word Count: 1028
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2 THINKING OF THE ENVIRONMENT, THINKING OF YOU INTRODUCTION Imagine this.. You wake up late for work and all youre thinking is I need to be prompt! So youre driving like a maniac and all of a sudden you glance over at your fuel tank and notice that your petrol is running low. You then have no choice but to stop at the nearest petrol station however, you come across a problem; line congestions. This issue could be reduced with the easy and accessible Drive Smart application for smartphones as it provides features that will benefit consumers and improve their awareness for the environment as there is an excessive petrol consumption used nowadays. 3. BUSINESS SECTION 3.1 Vision To provide an innovative product addressing consumers about their excessive petrol consumption and reducing congestion lines which could help minimise the effects it has on the environment and benefit consumers. 3.2 Industry Analysis: Fuel Management Smartphone Apps Industry Industry: Fuel Management Smartphone Apps Industry. Pay for petrol using an app on your smartphone to prevent line congestions at petrol stations and track your petrol consumption. Force: High/Low: Justification: Buyer power: High Buyer power is high because there are variety of different choices that are offered in the market when purchasing apps on the app store eg. FuelLog Car Management and Frank Fueling Systems.
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3 Supplier power: Low Supplier power is low because buyers have many choices of whom to buy from. Suppliers of applications developers are competing against each other for the better product. In this case, in a smartphone industry there are apps designed that are comparable with one another in market which could be bought from an apple apps store, android apps store, blackberry apps store and windows phone apps store. (Jain, Bansai, n.d.) Threat of new entrants: High Threat of new entrants is high because not only is it fairly inexpensive but it is easy for new developers to enter a market where they can originally invent an innovative app for a smartphone industry. (N/A, 2012) Threat of substitutes: High Threat of subsitutes is high because people can pay for their petrol on other fuel management smartphone apps or can either go to their nearest petrol station and fuel up. Rivalry among existing competitors: High Rivalry among existing competitors is high because competition is fierce in a smartphone industry as there is a great amount of apps that are accessible in alternative app stores. (Suter, 2012) Overall attractiveness of the industry: Overall the industry is not really attractive because it is a competitive industry and as a result making a profit would most likely be hard to do. This is because as we look at the Porters Five Forces Model, it is evident from the industry
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4 analysis that it is easy for new competitors to develop an new and improved app and be able to enter the market. However if a company in this industry wants to become more profitable than the other competitors, they would need to make it difficult for them to enter the industry by coming up with barriers that buyers would be interested in. 3.3 Customers and Thei r Needs When customers have to wait in a long queue to fill up their vehicles, they instantly become impatient and unhappy therefore businesses want to avoid this problem as much as they could. With Drive Smartdownloaded it improves customer satisfaction because it allows them to fill up on their own terms. For example, this system speeds up the process and is more efficient by decreasing congestion lines when paying for their petrol and also filling up, this gives customers the opportunity to make it to work or class etc. on time. Customers usability of this product would also be consistent for todays use because it is easy to access, easy to use and easy to manage as Drive Smart offers features such as pre-pay, petrol tracker and awareness of fuel consumption that will benefit all consumers. 3.4 The Product and Service In todays world, the use of technology is increasing and as a result a fuel management smartphone app, Drive Smart is created to fit into the lifestyle of those who own a smartphone and consume petroleum for their vehicle. This app benefits consumers because it reduces their time at a petrol station. Instead of walking to the counter and waiting in line to pay, Drive Smart gives you the opportunity to pay beforehand as the app provides a pre-pay option where customers can pay online using their visa debit cards. Once their top up is successful, they will receive a validation code which they then pin in at the petrol pump whenever they decide to go fuel up. Drive Smart also offers a petrol tracker where customers can be aware of how much petrol they are using at each speed and how much itll cost them. This could help consumers save money because they are attentive at how much theyll need to fuel up their vehicle each week. Being aware of their fuel consumption not only helps them save money but it also benefits the environment as there would be a reduction on demands for fossil fuel and carbon dioxide emissions. 3.5 Suppliers and Partners
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5 Suppliers of Drive Smart are industries such as the Information Techonology industry that can help create, maintain and fix the software by providing the information needed for our targeted group to use and understand. App developers are another type of supplier as they can combine with the IT team and help make the finishing product so that the system is efficient and free of glitches if the app were to suddenly shut down. Another supplier could be companies that supply the raw materials to help install the device into a vehicle. Apple, petrol station such as BP and Google can all be partners of Drive Smart because they are all world based companies that can advertise the product. Google and Apple both are universally accessible and useful to the world as they have many various apps in the market that advance humankind. BP is another partner of Drive Smart because according to 2012 revenues, it is the fifth-largest company in the world. With Drive Smart opperating with BP, customers would perfer this station rather than a company without this type of technology. 3.6 Strategy: Cost Leadership The overall strategy is Cost Leadership because the app is a broad market as it is universally accessible to people who own a smartphone, a visa debit card and drive a vehicle. It is low cost because Drive Smart wants to appeal to many customers and if it were to cost heaps, no one would want to buy it. Therefore because Drive Smart is in a competitive market, having a Cost Leadership guarantees more customers to purchase and use this smartphone app because of its low price. 3.7 Value Chain Activity: Market and sell the product or service The most important value chain activity for this business is Market and sell the product or service. In order for the performance of Drive Smart to be efficient, the product needs to be advertised to the targarted group of people who would reguarly use the app and would want to buy it. Also because it is a competitive market, there would be other products similar therefore for this product to sell and the profit to increase, the strengths and weakness of the competitors need to be identified so that it is difficult for competitors to enter. 3.8 Business Processes 3.8.1. APPS ORDER PROCESS Before customers can purchase the Drive Smart app, it has to go through a process where an App Developer makes a planning of what they believe customer wants in a Fuel Management Smartphone App. Once the plan is done they would
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6 Smartphone App Store prepare an app requisition which would be sent to an IT Department where they will evaluate the Drive Smart app and decide whether to continue and approve the app or if it needs a change. If improvement of app isnt necessary then the Drive Smart app will be installed into the App Store where customers can finally purchase and download the app. BUSINESS PROCESS 1 MODEL
Sends the Apps Requisition to the IT Department NO YES START App Developers plans the Drive Smart App Preparation of the Apps Requisition Evaluation of the Drive Smart App App Developer will improve their ideas Sends the improved Apps Requisition back to IT Department Any change needed? Automatically approved Drive Smart App is installed in the App Store Customer purchases Drive Smart END App Developer
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7 Customer Service Department Accounting and Finance Department
3.8.2. TRANSACTI ON PROCESS Once a customer downloads the Drive Smart app on their smartphone, they would then need to register. As they do this, theyll need to fill out their personal details as well as their payment method. In this case, this app would be expecting your visa debit card details so that money can be transferred into the app. Once the customers information has been entered into the database, they then become a member of Drive Smart. BUSINESS PROCESS 2 MODEL
START END Customer downloads the Drive Smart application Customer registers for the App Fills out their personal details as well as their payment method Customers details are put into the database Customer becomes a member and is able to use the App
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8 3.9 Functionalities 3.9.1. APPS ORDER PROCESS Strategise a plan Process the order and sale Get feedback to improve the product for customers needs 3.9.2. TRANSACTI ON PROCESS Complete Registration Collect and Retrieve all transaction data 3.10 Systems
3.10. 1. TRANSACTION PROCESSI NG SYSTEM With this system, order processing are supported to help understand certain activities in the business. For Drive Smart collecting the customers details are important because they would need to know their bank account details so that their transactions are going through as soon as possible allowing them to fill up on their own terms. Their personal details need to stored safely into the database so their information isnt lost. 3.10. 2. CUSTOMER RELATIONSHI P MANAGEMENT SYSTEM This system is relevant because for a business it is important to build a relationship with your customers by understanding their requirements. Drive Smart analyses what the cusomers need and want and as a result there would be a long lasting relationship between the customers and business. If customers do not like what Drive Smart offers then theyll use their feedback and improve the system. 3.10. 3 DECISI ON SUPPORT SYSTEM This system is used to help determine the best marketing strategy so that Drive Smart is very efficient in the competitive market its in. By ensuring that working with Apple, Google and BP, it promotes a more rapid advertisement to occur across the world because itll be more convenient and reliable for fuel consumers to use at BP as it this petrol station operates in approximately 80 countries.
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9 Value Chain Activity Processes Functionalities Specific Information System(s) Broad Information System(s)
Market and sell the product or service 1. Apps order process 1. Strategise a plan 2. Process the order and sale 3. Get feedback to improve the product for customers needs
Process orders system
Customers need system Decision Support System
Customer relationship management system 1. Transaction process 1. Complete Registration 2. Collect and Retrieve all transaction data
Promoting system
Collecting customers information data Transaction processing system
Customer relationship management system
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10 CONCLUSION In conclusion by downloading the Drive Smart app on your smartphone it gives a greater opportunity for customer satisfaction to increase. This reduces line congestions from happening and giving customers a quick and easy way of fueling up. Wasting time is not an option when youre in a hurry so having this application is conveinent and reliable for you. Even though there are many applications similar to Drive Smart, its Cost Leadership strategy should benefit more people to use this app because of its lost cost in purchasing. With this app fuel consumers are aware of how much fuel theyre using and how much theyre spending which benefits not only the environment as it reduces carbon emissions but becomes beneficial for customers. REFERENCES 1. Infosys 110, Business Systems Course Book 2015 2. Textbook: Baltzan, Phillips, ynch, Blakey. Business Driven Information Systems. 2 nd
Edition. McGraw-Hill, Australia. 3. N/A. (2012). Industry Analysis: Smartphone Apps. http://2012books.lardbucket.org/books/designing-business-information-systems-apps- websites-and-more/s13-industry-analysis-smartphone-a.html 3. Jain, S., Bansai, N. (n.D.). Mobile Applications http://www.slideshare.net/shwetaj/mobile-applications-7643425 4. Suter, F. (2012) Analysis of the app market based on Michael Porters five competitive forces. http://3xhappiness.com/analysis-of-the-app-market-based-on-michael-porters-five- competitive-forces/ 5. https://en.m.wikipedia.org/wiki/BP 6. https://play.google.com/store/apps/details?id=ch.simonmorgenthaler.fuellog 7. https://itunes.apple.com/us/app/franklin-fueling-systems/id582418525?mt=8 8. http://en.wikipedia.org/wiki/Fuel_management_systems