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INFOSYS.110 BUSINESS SYSTEMS:
DELIVERABLE 2: BUSINESS SECTION
2014

Name Sam Nicholson
NetID Snic529
Group Number: 178
Website Link:
http://110groupxxx.blogspot.co.nz/2014/04/example-
quastions.html
Tutorial Details
Tutor: Day: Time:
Yvonne Hong Wednesday 10am
Time Spent on
Assignment:
14 hours Word Count: 1644
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SAM NICHOLSON DELIVERABLE 2
INTRODUCTION
In deliverable 1, my group created a speed limiter device that would use GPS technology to
be able to limit a vehicles speed to the speed limit automatically. The idea behind this
device is to create a safer driving enviroment by removing speeding as a potential reason for
a crash to occur, which may lead to death.
3. BUSINESS SECTION
3.1 Vision
To create a world where safety and living life on the edge are one and the same.
3.2 Industry Analysis: Speed Limiter industry
Industry: Speed Limiter industry: A device installed into a vehicle in order to limit the top
speed of the vehicle.
Force: High/Low: Justification:
Buyer power: Low Buyers have limited power in this industry as
there are only a few car manfacturers in New
Zealand that offer speed limiters in their cars.
Supplier power: High Suppliers power is strong as there is only few
options that companies in the speed limiter
industry can chose in order to create the software
needed so that the speed limiter knows what the
speed is that the car is travelling and what speed
to stop the car going over.
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Threat of new entrants: High This threat is reasonably high, people are starting
to make apps that can be used on peoples phones
to measure how fast they are going when driving.
(speed limiter app 2013)
Threat of substitutes: High Car manufactures and people looking to buy cars
can look for other safety features such as
electronic stability control technology, antilock
braking system and traction control systems in
order to make cars safer without using speed
limiters. (howsafeisyourcar.com) People can also
download portable speed beeper apps which they
can then set a speed limit for and when they
reach that speed, the app makes a beeping noise,
alerting the driver that they are going over the
speed limit. (speed limiter app 2013)
Rivalry among existing
competitors:
High Competition is high in the speed limiter industry
as car manufacters can chose substitue products
like electronic stability control and hence the
companies in the speed limiter business have to
be smart about their advertising and pricing in
order to get their product into cars.
(howsafeisyourcar.com)
Overall attractiveness of the industry: This industry doesnt appear to be the most
attractive of industries but it is an emerging industry, which is the reason my business is
going into this industry.

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3.3 Customers and Thei r Needs
The potential customers identified are drivers who are on a learners licence, safety
conscious drivers and drivers who have been involved in car crashes where speed has been
a contributing factor.
People who are still learning to drive would need a speed limiter in the car they are driving
as it can give them the ability to get a feel for what a car is like when it is being driven at a
safe and legal speed.
Safety conscious drivers would need a speed limiter as it reduces the risk of being involved
in a crash, by removing speeding, which resulted in 29% of fatal crashes between 2010 and
2012 (Speed crash facts, 2013), as a possible cause of crashes.
Finally, drivers who have been involved in car crashes where speed has been a contributing
factor would want a speed limiter installed in their cars so as to virtually remove the risk of
them being involved in another speed related crash.
3.4 The Product and Service
The product that I am offering is a device that is installed into the cars enigine that is also
connected to GPS, which tells the device the speed limit for the area and when the car
reaches this speed limit, it automatically prevents the car from accelerating above the speed
limit. This satisfies the needs of the customers I have identified as it stops them from having
to worry about speeding and crashing due to speeding, which means that they can focus
more on driving and any other distractions that may arise other than speeding when driving.
3.5 Potential Suppliers and Partners
The potential suppilers that I have identified are GPS manufactures and suppliers. An
example is Global Sources limited (global sources 2014).
The potential partner that I have identified is the New Zealand Transport Agency. They are a
potential partner as they could make a law that all learner drivers would have to drive cars
that had my speed limiters installed in them, in order to create safer drivers from the very
start of their driving life.
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3.6 Strategy: Cost Leadership
The competitive scope that my business is hoping to follow is broad market as we want to
create an automatic speed limiting device that can be installed into all types of cars and be
used by the majority of drivers.
The cost strategy that my business is hoping to follow is a low cost strategy as our target
customer base are people that will be reasonably poor and hence unable to afford
expensive products, e.g. learner drivers, drivers recovering from speed related crashes
The overall strategy is therefore Cost Leadership
3.7 Value Chain Activity: Technology and Research development
The most important value chain activity for this business is Technology and Research
development.
Technology and research development is paramount for my speed limiter as we use a GPS
system that will control the maximum speed that the car can reach for a particular road. If
the technology fails, then cars using my speed limiter may accelerate above and beyond the
speed limit or remain at city road limits and not change when a driver goes onto the
motorway, without the drivers knowledge, which may cause crashes and death. Therefore a
lot of time and effort is going to have to be spent on developing the technology needed to
ensure that my speed limiter does not malfunction in any way, so as to provide the safest
and best possible driving experience for drivers that use my speed limiter.
3.8 Business Processes
3.8.1. ORDER TO DELIVERY PROCESS The first business process is called the order-to-
delivery process. This process begins when a customer places an order online to buy a speed
limiter, this order then gets processed by our sales department and is sent to our
warehouse, who check to see that we have enough speed limiters in stock to complete the
order to the customer. If we do have a enough speed limiters in stock then the speed
limiters are deliverd to the customer and the customer is satifiyed that their order has been
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completed. If we do not have enough speed limiters in stock, then our warehouse contacts
the manufactoring department who make additional speed limiters, and then send these
speed limiters to the warehouse, which then sends them out to customers.
Start
Customer places an
order for speed
limiters
Sales department
processes the
customers order
and sends order to
warehouse
Speed limiters sent
to customer
End
Is there stock
availiable
Warehouse orders
additional goods
from manufacturing
division
Manufacturing
division makes
additional speed
limiters and sends
to warehouse
Y
e
s
Warehouse recieves
the speed limiters
from manufacturing
ad sends to
customers

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3.8.2. THE ADVERTISING PROCESS The Advertising process is the second important business
process that my business has in place as it details exactly how my business determines what
advertising campaigns to follow and which to not follow. This process starts with the
marketing department coming up with some ideas for possible advertising campaigns.
These possible ideas are then put forward to a survey group in order to determine the best
advertising campaign idea. The advertising campaign that is selected from the survey is then
put through a copyright test and if it passes this test is tested against the New Zealand
advertising codes of practice (ASA). Once this legal procedure is completed, the advertising
campaign is then sent for final approval by the CEO. Once final approval is given, the
advertising campaign is then used to promote the product in public.
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Start
Advertising
campaign ideas are
drafted by the
Marketing team
Best preliminary
advertising
campaign is chosen
End
Survey group used
to determine the
best advertising
campaign idea
Legal test?
Advertising
codes of
practice test?
CEO approval?
Advertising
campaign put into
practice
P
a
s
s
e
d
P
a
s
s
e
d
P
a
s
s
e
d
Advertsing
campaign cancelled
End

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3.9 Functionalities
3.9.1. ORDER TO DELIVERY PROCESS
An ordering system that is easy for customers to use
Warehouse contacts manufacturing division for additional speed limiters
3.9.2. ADVERTSING PROCESS
Survey group is selected from potential customers
Potential advertising campaign sent to and consulted by legal team and results sent
back to marketing team
3.10 Systems

3.10. 1. INTERNAL STOCK MANAGEMENT SYSTEM Keeps track of the inventory that we have
in stock. By having this in place it allows my business to keep on track of its stock and to also
quickly identify if stock has gone missing or been stolen.
3.10. 2. DELIVERY SYSTEM . Required to keep track of speed limiters in the delivery process,
right up to the point where the customer recives the speed limiter, so as to ensure the right
customer recieves the the right order and it is on time.
3.10. 3. QUALI TY CONTROL SYSTEM To control the quality of the speed limiters that we send
out to our customers. This system would produce a number of tests that a sample of the
speed limiters that are made in a particular batch would have to pass in order for the whole
batch to be available to be sent to customers. This will increase our appeal as a reputable
and trustworthy business to our customers.
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3.11. Summary Table: Value Chain to Systems

Value Chain
Activity
Processes Functionalities Specific Information
System(s)
Broad Information
System(s)

Technology
and R&D
development
1. Order to
delivery
process
1. Easy to use ordering system

2. Warehouse contacts manufacturing
division for additional speed limiters
Online ordering system

Internal ordering system
Transaction processing
system

Transaction processing
system
2. Advertising
process
1. Survey group selected from potential
customers

2. Potential advertising campaign sent to and
consulted by legal team and results sent
back to marketing team
Customer interaction
system


Internal review system
Customer Relations
Management system

Enterprise Resource
Planning system

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CONCLUSION
In conculsion, my business is aims to create a device that can improve road safety by
removing speed as a posible factor of crashes. We plan on doing this by creating a Speed
limiting device that will use GPS technology to determine the maximum speed for the
particular strect of road that the vehicle is on , and then automatically prevent the vehicle
from acclerating past this point.
REFERENCES


1. BMW series 4 Coup car obtained from
http://www.bmw.com/com/en/newvehicles/4series/coupe/2013/showroom/driving
_assistance_systems/speed_limit_info.html accesed on 25th May 2014
2. http://www.howsafeisyourcar.com.au/ accessed on 25
th
May 2014
3. Speed crash facts 2013, report written by the Ministry of Transport, obtained from
http://www.transport.govt.nz/assets/Uploads/Research/Documents/speed-
crashfacts-2013.pdf accesed on 25th may 2014
4. Advertising Standards Authority accesed via http://www.asa.co.nz/, accesed on 25
th

May 2014,
5. http://110groupxxx.blogspot.co.nz/2014/04/example-quastions.html
6. Road Safety New Zealand accessed via http://www.roadsafetynz.org/modern-speed-
limiters.html on the 24th of May 2014
7. Global Sources limited, obtained from
http://www.globalsources.com/manufacturers/GPS.html accesed on 24th of May
2014
8. Speed limiter App, obtained from https://itunes.apple.com/us/app/speed-
limiter/id418311570?mt=8 last updated on the 17
th
of September 2013, accessed on
24
th
May 2014