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INFOSYS.110 BUSINESS SYSTEMS:

DELIVERABLE 2: BUSINESS SECTION
2014

Name Caleb Poe
NetID Cpoe578
Group Number: 341
Website Link: http://infosys110s1group341.blogspot.co.nz/
Tutorial Details
Tutor: Day: Time:
Kirsten Saturday 9:30 PM
Time Spent on
Assignment:
40 hours Word Count: 1488

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KNOWING AUCKLANDS TRANSPORT
INTRODUCTION
In the 2013 annual report, Auckland Council (2013) indicated that Auckland
Transport (AT), whom operate using a Real Time Passenger Information System
(RTPIS) have been underperforming according to the expectations of customers.
This supports the underlying issue that the Auckland population does not use
public transport because the public transportation systems are inconvenient in
terms of notifications and availability. Another report from Auckland Transport
(2013a) indicated that a total of 69,277,456 passengers use Aucklands
transport, calculating to approximately 50% of the population in Auckland, which
is 1.377 million.
I would create an application that is available using all forms of technology. It
will integrate all notification systems on to one platform along with connected
networks with mapping satellite technologies resulting in precise and clear
information.
3. BUSINESS SECTION
3.1 Vision
To integrate and improve ways that will allow information to be easily accesible during the
journey of public transport users in the Auckland area.










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3.2 Industry Analysis: Public transport notification systems
Industry: The industry is public transport notification systems in Auckland.
Force: High/Low: Justification:
Buyer power: LOW
Low because AT is the only service that
notifies the public of transportation services
as they are a controlled organisation of
Auckland Council (Auckland Transport,
2013) or in retrospect, a government
organisation which caters for all public
transport.
Supplier power: HIGH
High because there is a lot of services
available. AT is the only company that has
access to a wide variety of suppliers as
they are connected to other government
departments such as the New Zealand
Transport Agency (Auckland Transport,
2014c).
Threat of new
entrants:
LOW
There are no major forms of substitutes
resulting in a low level. There is an
alternative of communicating, either by
word of mouth or the constant reminder of
catching a particular mode of transport.
Rivalry among existing
competitors inside
industry:
LOW
The industry does not pose any major
rivalries as other alternatives public
transport users will use are the use of
timetables in paper form or the use of the
existing application, AT app (ITunes 2014).

Overall attractiveness of the industry:
This industry is unattractive as it is a sub-industry which comes under the
overall public transport industry. This focused industry combined with the fact
that it is a government entity means that it will be extremely hard to enter,
sustain and to make a decent profit for companies enquiring to enter this
market.


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3.3 Customers and thei r needs
The customer group is Auckland people who are centralised in urban centres-
hospitals, malls, city centre, work places, etc.
The Auckland area needs a system that is fully flexible in terms of how
many platforms it is available on. Heather (2013) mentioned that 88%
New Zealanders use a portable device that is connected to the internet,
indicating the need for the focus to be incorporated with a digital format.
Customers need to know that the application is reliable wherever there is
an internet connection and if there is no connection, they need to know
enough information to interpret a quick and easy journey.
Customers need to have an accurate application that has real time
accuracy, so that they can have more knowledge on how they can make
travelling adjustments to automate their own journey travelling time.

3.4 The Product and Service
This application will achieve all of the needs explained under the customer needs
section.
The application will be easily downloadable on both the iTunes app store (itunes,
2014) and the google play app store (Google, 2014a). These two application
stores are one of the most used stores for smart phones and any other type of
portable device that has application adaptability.
If there is no internet connection, the application will include the paper
standardized timetables provided using Google maps (2014b). Imprinted will be
a snapshot of the entire map of Auckland with all the bus routes. Reliability will
need to be met so that this application can be found anywhere and anytime the
transportation services are available.
With internet connection there will be a real time tracking system of the chosen
public transportation along with a people counting system (Fortress security,
2014) inside the chosen transport which achieves the need for accuracy. It will
achieve and automate journeys because it gives a more accurate snapshot of
their chosen journey so that they can make their own decisions of the quickest
way to their destination which achieves the need for accurate information.





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3.5 Suppliers and Partners

Smudge Applications Smudge is a New Zealand based applications
development company (Smudge, 2013). We will use this company to
establish a well-rounded application as they have partnerships within their
networking systems like Vodafone and Stuff (Smudge, 2013). They are
flexible in creating applications on a variety of platforms like the iPhone,
iPad, iPod series (iTunes, 2014) android and Windows Apps (Windows
2013).
Auckland transport AT is the basis of this application in terms of what it
shows and AT will set up the actual time modules, time tables and other
equipment needed through their open recruiting system of private
companies (Auckland Transport, 2014b).
Google Maps We will partner with Google maps to place our tracking
beacons in their mapping systems (Google, 2014b) which will show in our
applications. It is versatile in terms of its features and that its a
worldwide system that is recognisable by the vast majority of the
population.
Fortress Security (2014) Although this company is a security firm, it can
be adapted to a counting system in which can be used for one of the
aspects of the application proposed where they have a successful counting
system even under pressure when counting large amount of people at one
time which is essential for the increasing population of Auckland.

3.6 Strategy: COST LEADERSHIP

The Porters generic strategy that will be focused on is cost leadership. The
competitive scope we will focus on is the vast majority of Aucklanders who are
centralised in urban centres. Since this application is supposed to be accessible
to anyone, the price should be low in terms of how much it is purchased by in
the application store of a price that is 20c, achieving customer needs.

3.7 Value Chain Activity: MAKING THE PRODUCT OR SERVICE

This activity involves collating the resources needed to make the application (i.e.
Technicians), developing the product and testing the functionability. This enables
a functional application in which it achieves giving Aucklanders reliable
information through this application which is fully functional.

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3.8 Business Processes
3.8.1. MANAFACTURING PROCESS - This process will develop the actual application.
Starting with the IT department which will research and collect resources to
create the application, code the datasets of timetables and make programmes
within the application to create mapping systems will allow the integrated course
outline to track each form of transport in Auckland and combining each function
together into a working application.
Start
Research adequate
resources for
application
Collect all resources
development
IT Research
department
Code datasets for
timetables
Collaborate
with Auckland
Transport
(2014)
Upload datasets
into application
Create compatible
mapping system
Upload course
outlines to mapping
system
Adequate
resources for
development?
Yes
Collaborate
with Google
maps (2014)
Collaborate
mapping system
with data sets
Integrate
trackers with
course outlines
Upload all functions
to application
Upload application
to app store
End
no


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3.8.2. REVIEW PROCESS - This proceswill guarantee that at each stage of
development, the application will have testing procedures to test of its
functionability and also having a final testing procedure to test the application as
a whole will actually work before it is released into the market.
Start
Review research
collected
Usable
research?
Review dataset and
timetable
collaboration
yes
IT research
department
research more
no
Functional? no
Review mapping
and course outline
collaboration
yes
Functional? no
Re-integrate
collaboration
Collaborate
mapping and course
outline
yes
Review
collaboration with
mapping system
and datasets
Functional? no
Collaborate
mapping system
and datasets
Review application
as whole
Yes
Functional? no
Integrate more on
application
Upload to
application store
yes
End
Send response
to IT
development
Send response
to IT
development
Send response
to IT
development
Send response
to IT
development
& Google
Maps (2014)


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3.9 Functionalities
3.9.1. MANAFACTURING SYSTEM
Creates functions for application
Putting all functions into the application
3.9.2. REVIEW PROCESS
Reviews functionability of each phase of manufacturing
Re integrating invalid functions to function to its purpose
3.10 Systems

3.10. 1. Development process system This system reviews each individual
stage of development to ensure that each stage is performing to its
purpose further ensuring the success of the application in which
Aucklanders can use.
3.10. 2. Development management system This system will collaborate
with each department and partner to help integrate all of their strengths
into developing the application, which helps each function work in the
application.
3.10. 3. Overall analysis system This system will review the application as
a whole in ensuring that all the functions are successfully working to make
this application work as a whole.

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3.11. Summary Table: Value Chain to Systems

Value Chain
Activity
Processes Functionalities Specific Information
System(s)
Broad Information
System(s)


1. Manufacturing
Process
1. Creates functions for application

2. Putting all functions into the application

Collaboration cheese
System

Enterprise Resource
Planning cheese system
2. Review Process 1. Reviews functionability of each phase of
manufacturing

2. Re integrating invalid functions to function
to its purpose

Cottage cheese system


Edam cheese system
Transaction processing
cheese system

Customer relationship
management cheese
system

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CONCLUSION

This business proposal in creating an application for all Aucklanders to use will
create an extremely positive chain of effects in that it will ease congestion
through all access ways within urban areas in Auckland City, ease finances in
reducing transport for those who use public transport through the knowledge of
this application and even attain more Aucklanders to use public transport
because of the applications easily, usable and more relatable application on a
digital format which is incorporating to societies rapidly reliance on technology
today.

















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REFERENCES
Auckland Transport. (2013a). Real Time System. (report no. 11) [Held in
annual meeting] .annual report. Auckland. Auckland Council
https://at.govt.nz/media/310439/11i-Real-Time-System.pdf
Auckland Transport. (2014b). Our role and Organisation. Retrieved from
https://at.govt.nz/about-us/our-role-organisation/#service
Auckland Transport (2014c) Working With Others. Retrieved from
https://at.govt.nz/about-us/our-role-organisation/working-with-
others/#cco
Fortress Security. (2014). People Counting Systems. Retrieved from
http://www.fortresssecurity.co.nz/retail-security/people-counting-
systems.html
Google. (2014a). Google play apps store. Retrieved from
https://play.google.com/store
Google. (2014b). Google maps. Retrieved from
https://www.google.com/maps/@37.0625,-95.677068,4z
Heather, B. (2013, 04 23). Kiwis dependence on internet is growing.
Retrieved from stuff.co.nz:
http://www.stuff.co.nz/technology/8583267/Kiwis-
dependence-on-internet-growing
Itunes. (2014). AT Public Transport. Retrieved from
https://itunes.apple.com/nz/app/at-public-transport/id456823066?mt=8
Richard Scott. (2013) Monthly Transport Indicators. Agenda item no.11
Monthly report of September 2013. Auckland. Auckland Transport.
https://at.govt.nz/media/300970/Item-11-Monthly-Transport-
Indicators.pdf
Smudge. (2013). Smudge Apps. Retrieved from
http://www.smudgeapps.com/#
Windows. (2014). Windows. Retrieved from http://windows.microsoft.com/en-
ie/windows/home

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