1

INFOSYS.110 BUSINESS SYSTEMS:

DELIVERABLE 2: BUSINESS SECTION
2014

Name Michelle Setp
NetID Mset946
Group Number: 181
Website Link: http://infosys110group181.blogspot.co.nz/
Tutorial Details
Tutor: Day: Time:
Johnnie Wednesday 9am
Time Spent on
Assignment:
16 hours Word Count: 1649

2


2
GPS SPEED STOPPER
INTRODUCTION
In todays modern society within New Zealand we rely heavily on motor vehicles on our
main source of transport. This makes accidents occuring on roads more often and easier
than in the earlier years. It is said that during 2005, it was estimated to be about six cars for
every 10 people thus making New Zealand on the top 3 for the highest rate of car ownership
in the world - http://www.teara.govt.nz/en/cars-and-the-motor-industry. Majority of road accidents
within New Zealand is caused by the issue of speeding as stated by - (National Center for
Statistics and Analysis). Currently, New Zealand is using information systems by implementing
speed cameras and social media by showing the impacts of speeding. However these
methods do not eliminate the problem of speeding but rather give New Zealanders an
insight around the reasons why they should avoid speeding. The GPS Speed Stopper is a GPS
system which will be implemented into all New Zealand vehicles by law during their WoF
checks and updated through regular WoF checks to ensure the GPS Speed Stopper holds all
current roads and speed limits. Our proposed solution is better than ones currently
implemented as it eliminates the problem of speeding. Although crashes will still occur due
to travelling at the speed limit, the impact of the crash will be minimized as the vehicle will
be travelling at the correct speed limit.
3. BUSINESS SECTION
3.1 Vision
Our vision is to make our roads a more safer place to travel by utilizing the GPS Speed
Stopper to significantly reduce the dangers of speeding.
3.2 Industry Analysis: Speed Law Enforcement
Industry: Speed Law Enforcement. Our solution falls into the Speed Law Enforcement
industry as it will be a law to have the GPS Speed Stopper implemented into New Zealand
vehicles

3


3
Force: High/
Low:
Justification:
Buyer power: Low
Buyer power for our solution is low as any regulations
stated by law enforcement must be followed. Buyers
do not have a choice to obey the speed limits or any
other speed related laws stated by the speed law
enforcement industry as their regulations are
mandatory. For example, during holiday periods, legal
speed limits are lowered for any period of time by the
speed law enforcement industry without giving
buyers a choice to obey their new laws.
http://www.nzherald.co.nz/nz/news/article.cfm?c_id
=1&objectid=11162903
Supplier power: High
Supplier power is high for our product as our solution
requires advanced technology, therefore limits our
supplier options down.
Threat of new entrants: Low Threat of new entrants for our industry is low as
there will be minimal/no possibilities for a new speed
law enforcement to be operated within New Zealand.
There needs to be only one speed law enforcement
industry within one country.
Threat of substitutes: Low
Threat of substitutes for our solution is low as all
previous attempts used so far has not eliminated
speeding related crashes as stated by
(http://www.nzta.govt.nz/resources/crash-analysis-
reports/docs/auckland-2011.pdf) there is a high
number of speed related crashes within New Zealand.
With our solution needing highly advanced
technology it will be strongly difficult for many
companies to try and replicate or make a product
similar to the GPS Speed Stopper
Rivalry among existing
competitors:
Low Rivalry amongst existing companies is low/none since
only one speed law enforcement industry is required
within New Zealand

4


4
Overall attractiveness of the industry: Regardless of the current attempts implemented to
stop speeding, the GPS Speed Stopper is effective as it stops the driver from being able to
speed thus eliminating the issue of speeding. Therefore, our solution is better than current
solutions implemented.
3.3 Customers and Thei r Needs
WoF providers such as AA and VTNZ are potential customers for the GPS Speed Stopper.
They will be responsible for installing the GPS Speed Stopper into all New Zealand vehicles
and updating the database in order to ensure that the system is functioning correctly and
updated. WoF providers must ensure that the vehicle which they are applying the WoF for
must be up to standard and is within the safety regulations of New Zealand. The GPS Speed
Stopper eliminates speeding thus making New Zealand roads safer and providing a safer
country.
3.4 The Product and Service

The GPS Speed Stopper will eliminate speeding within New Zealand which is one of the
major contributions to New Zealand deaths along with contributing to 31% of all fatal
crashes (2007) stated by - http://www-nrd.nhtsa.dot.gov/Pubs/810998.pdf. Drivers will not
be able to speed over the legal speed limit as the GPS Speed Stopper will track the vehicles
location via satellite (normal function of a GPS). The GPS Speed Stopper will then decide if it
is appropriate to gently apply the brakes to slow down the vehicle. This therefore will
eliminate the problem of speeding
3.5 Suppliers and Partners
Suppliers associating with the GPS Speed Stopper would likely be countries such as Japan as
they are more technology advanced compared to New Zealand.
http://www.thetoptens.com/high-tech-countries/. Since our solution is composed of
technological components, it will only be achievable to create the GPS Speed Stopper in
technology advanced countries. Partners that will be assoicated with the GPS Speed Stopper
includes WoF suppliers as they will implement the GPS Speed Stopper in to New Zealand
vehicles.

5


5
3.6 Strategy: Low Cost
The installation and maintenance of the GPS Speed Stopper will be funded by the
government as the GPS Speed Stopper will be a part of the New Zealand vehicle safety
regulations. The main objective of our product is not to earn profit but rather to ensure that
New Zealand roads are safer with the elimination of speeding.
Our product has a broad market niche, as it will be implemented into all New Zealand
vehicles. Since New Zealand is one of the highest countries in the world with car ownership
this gives our product a broad market. The overall strategy is therefore Low Cost.
3.7 Value Chain Activity: Service

The most important value chain activity for the GPS Speed Stopper is Service, this is because
the GPS Speed Stopper is a product focusing on ensuring that the problem of speeding is
eliminated. To ensure that this service is provided at its full potential the GPS database will
be updated to ensure the data of all the current roads and their speed limits are located on
the database during the service of WoF. These updates are vital to ensure that the GPS
Speed Stopper is operating effectively and fulfilling the purpose it was designed for.

3.8 Business Processes
3.8.1. GPS SPEED STOPPER PROCESS
The operation of the GPS Speed Stopper is a vital process as it must follow a specific
process. Once the vehicle has started, the GPS Speed Stopper will then start functioning.
The GPS Speed Stopper will compare the speed of the vehicle is travelling in comparison to
the legal speed limit of the current location via satellite. If the vehicle is travelling over the
speed limit, the GPS Speed Stopper will then gently trigger the brakes thus slowing the
vehicle down to the legal speed limit. This process is then repeated until the vehicle is
turned off.


6


6
Start
Turn on car to enable GPS
system
GPS receives information
about the areas speed
restrictions via satellite
GPS receives information
from vehicles computer
system about the speed the
vehicle is travelling at
GPS compares the vehicles
speed to the areas legal
speed limit
Is the vehicle travelling at or under
the legal speed limit?
Yes No
Trigger brakes to slow down
vehicle to the areas legal
speed limit
Repeat cycle until vehicle
turns off
End




7


7
3.8.2. GPS SPEED STOPPER UPDATE PROCESS
To ensure that the GPS Speed Stopper is functioning effectively, it is necessary for the
database chip of the GPS Speed Stopper to be updated during each WoF service. This is to
ensure that the GPS Speed Stopper contains current roads and legal speed limits. The WoF
provider will dispatch the database chip from the GPS Speed Stopper and insert it into a
computer system. If the chip does not contain all current roads and legal speed limits, the
WoF provider will then run the GPS Speed Stopper update software. One completed, the
chip will be re-inserted into the GPS Speed Stopper.

8


8
Start
Unplug chip containing road
and speed limit data from GPS
Speed Stopper
Put GPS Speed Stopper
database chip into a computer
sysrtem
Ensure all data within the
database holds all current
speed limits and roads
Is the GPS Speed Stopper
Database correct
Yes No
Commence
updating software
Place GPS Speed Stopper chip
back into GPS Speed Stopper
End


9


9
3.9 Functionalities
3.9.1. GPS SPEED STOPPER PROCESS
GPS Speed Stopper will collect the legal speed limit of the vehicles location
via satellite
If the speed being travelled is over the speed limit, the GPS Speed Stopper
will trigger the brakes to slow the vehicle down to the legal speed limit
3.9.2. GPS SPEED STOPPER UDATE PROCESS
Remove database chip from GPS Speed Stopper and insert into computer
system
Commence update software if database does not hold all current roads and
speed limits
3.10 Systems

3.10. 1. KNOWLEDGE MANAGEMENT SYSTEM
Knowledge management systems is related to my solution as the GPS Speed Stopper
compares the speed of the vehicle with the legal speed limit and then makes an effective
decision to apply the brakes to slow down the car or not. Without this knowledge system,
the GPS Speed Stopper would not know when to apply the brakes to slow the vehicle down.
3.10. 2. COLLABORATI ON SYSTEM
Collaboration system is related to my solution as the GPS Seed Stopper contains a chip
storing data of current roads and speed limits (IT-based set of tools). When the GPS Speed
Stopper compares the speed the vehicle is travelling at and the legal speed limit of the
location it will then work with other parts of the vehicle (braking system) if the vehicle is
speeding.
3.10. 3. CONTENT MANAGEMENT SYSTEM
Content managemt systems is related to my solution as the GPS Speed Stoppers database
chip must be able to store all current roads and speed limits. The chip must be able to be
edited/updated during each WoF to ensure it contains all roads and speed limits. The GPS
Speed Stopper then collaborates with the brakes if the vehicle is driving over the legal speed
limit.

10


10


















11


11

3.11. Summary Table: Value Chain to Systems

Value Chain
Activity
Processes Functionalities Specific Information
System(s)
Broad Information
System(s)

Service
1. GPS Speed Stopper 1. Compare speed of vehicle with speed
limit
2. If speeding, brakes will be triggered
Knowledge Management
Systems
Collaboration Systems
Collaboration Systems

Collaboration Systems
2. GPS Speed Stopper
Update
1. Insert database chip into computer
system
2. Ensure all current roads and speed
limits are on chip
3. If not all current roads and speed limits
data is contained, commence update
software
Content Management
Systems
Collaboration Systems


12

12
CONCLUSION
With such a high car ownership rate within New Zealand it emphaises on the high risks of
car crashes from occuring on New Zealand roads. Speeding is a high contributer to the fatal
crashes within New Zealand as stated by http://www-nrd.nhtsa.dot.gov/Pubs/810998.pdf.
Methods such as speed cameras currently implemented within New Zealand is not an
effective solution to stop speeding as they are operated in all locations and some drivers do
not mind simply paying a fine. With the GPS Speed Stopper being implemented into cars it
will eliminate the issue of speeding as the driver cannot drive over the speed limit thus
making New Zealand roads safer and making our country safer overall
REFERENCES

1. Most High Tech Countries - Top Ten List - TheTopTens.com. (n.d.). Most High Tech
Countries - Top Ten List - TheTopTens.com. Retrieved May 20, 2014, from
http://www.thetoptens.com/high-tech-countries/

2. Briefing notes crash analysis . (August 2011)
.http://www.transport.govt.nz/research/roadcrashstatistics/crash-analysis-system-
cas/. Retrieved May 20, 2014, from http://www.nzta.govt.nz/resources/crash-
analysis-reports/docs/auckland-2011.pdf.

3. NZ Herald: New Zealand's Latest News, Business, Sport, Weather, Travel,
Technology, Entertainment, Politics, Finance, Health, Environment and Science.
(2013, November 26). The New Zealand Herald. Retrieved May 21, 2014, from
http://www.nzherald.co.nz/nz/news/article.cfm?c_id=1&objectid=11162903
4. Safe speeds. Speeding. Retrieved May 19, 2014, from
http://www.saferjourneys.govt.nz/areas-of-concern/safe-speeds/
5. Traffic Safety Facts. NHTSA. Retrieved May 20, 2014, from http://www-
nrd.nhtsa.dot.gov/Pubs/810998.pdf