INFOSYS.

110 BUSINESS SYSTEMS:

DELIVERABLE 2: BUSINESS
SECTION
2014
Name Amandeep Sin! Tan
Ne"ID atan292
#$%&p N&m'e$: 198
(e')i"e Lin*: http://infosys110group198.blogspot.co.nz/
T&"%$ia+ De"ai+)
T&"%$: Da,: Time:
Yvonne Hong Wenesay 10a!
Time Spen" %n
A))inmen":
2" hours
(%$d
C%&n":
1#$8
%&'()*)+: ,'-'.&-. Y/01 2&3)
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INTRODUCTION
%iabetes has been increasing continuously for the past 1" years. &n -e4 5ealan6
there are 2006000 people iagnose an 1006000 people 4ho are una4are that they
have iabetes 7,inistry of Health 8,oH96 201$:. With a population of ;.; !illion
people6 t4o out of every thirty people are iagnose 4ith iabetes 7,oH6 201$:.
%iabetes is a result of the boy<s inability to prouce insulin 4hich is neee to
control the bloo sugar level. %iabetes isrupts the boily functions an can lea to
co!plications to nearly every organ in the boy such as the heart6 =ineys an eyes
7+outhern >ross Healthcare .roup6 2012:.
-. BUSINESS SECTION
$.1 ?i si on
*he vision is to create an app to help people living 4ith iabetes an assist the! in
i!proving their lifestyle.
$.2 &nustry 'nal ysi s: Dia'e"e) M%'i+e App+i.a"i%n Ind&)"$,
&nustry: Dia'e"e) M%'i+e App+i.a"i%n Ind&)"$,.
(elo4 is an analysis of the inustry using @orter<s 3ive 3orces ,oel.
F%$.e: /i!0L%
1:
2&)"i3i.a"i%n:
B&,e$ p%1e$: /i! (uyers have a nu!ber of health !obile
applications that they can choose freely fro!
in the !ar=et.
S&pp+ie$ p%1e$: L%1 *here are !any other health !obile
applications in the !ar=et. *hese range fro!
free applications but have !ini!al functions6
to applications having !ultiple functions but
the user nees to pay for it.
T!$ea" %3 ne1
en"$an"):
L%1 *he only other alternative for a person
iagnose 4ith iabetes to =no4 an/or
!onitor their bloo glucose level is to get it
chec=e at a hospital or clinic.
T!$ea" %3 )&')"i"&"e): /i! &t only reAuires so!eone 4ith =no4lege in
&nfor!ation *echnology to evelop a !obile
application6 plus the setBup cost is lo4.
Ri4a+$, am%n
e5i)"in .%mpe"i"%$):
/i! *here are !any health !obile applications6
especially those centre on iabetes
available in the !ar=et.
O4e$a++ a""$a."i4ene)) %3 "!e ind&)"$,: L%1. *here is a nu!ber of health base
applications specifically targete for people 4ith iabetes. *herefore6 rivalry a!ong
eCisting co!petitors is high. 'nother reason this inustry is not attractive is because
the threat of ne4 entrants is high. *his i!plies that anyone can create a !obile
application if they have the reAuire =no4lege. 's a result6 there are !any
applications in the !ar=et that potential custo!ers can choose fro!. *his i!plies
that the buyers< po4er is high an the supplier po4er is lo4. *hreat of substitute is
lo4 because the other alternative for people 4ith iabetes to =no4 an/or !onitor
their bloo glucose level is to get it chec=e at a hospital or clinic.
$.$ >usto!ers an *heir -ees
*he potential custo!ers 4oul be people iagnose 4ith iabetes *ype 1 or *ype 2.
*hese custo!ers nee a service such as trac=ing their bloo glucose level an
insulin inta=e at a ti!e an place that is convenient to the!6 plus at a lo4er cost.
@eople iagnose 4ith iabetes nee so!eone to help the! trac= their carbohyrate
7foo: inta=e. *hey also nee so!ething that can help the! suggest a variety of
ishes 4ithout affecting their iet plan as 4ell as to trac= their !eication inta=e. &n
aition6 people 4ith iabetes nee regular eCercise to !aintain their bloo glucose
levels.
$.; *he @rouct an +ervice
/ur !obile application re!oves the hassle for people iagnose 4ith iabetes to go
to a hospital or a clinic to get their insulin an bloo glucose level chec=e. /ur
application 4oul allo4 users to !easure their bloo glucose level the!selves using
a bloo glucose !eter evice. *hey can upate their bloo glucose reaings an
sen their results to their specifie octors. *he octors can then trac= their patients<
progress. *his is si!ilar to an application calle .loo=o. /ur application also allo4s
users to choose a variety of !eals 4hile !aintaining a iet suite to the iniviual.
*here 4ill be short vieos an recipes by chefs or even other people 4ith iabetes.
$." +uppli ers an @artners
/ne of our prouct partners 4oul be .loo=o. .loo=o has establishe the!selves
as one of the very fe4 iabetes co!panies that help trac= an !anage the bloo
sugar glucose level as 4ell as having an eCtensive atabase an users. &n aition6
another one of our prouct partners 4oul be ,y-et%iary. *his co!pany has
create a iabetes trac=er application specifically for the i@hone !ar=et.
/ne of our prouct suppliers 4oul be soft4are 7application: evelopers. *hey are
neee because they 4oul help in si!plifying the user interface6 progra!!ing a
calenar for organising an creating a progra!!e that coul easily sen ata fro!
the !obile phone to the octor 4ithout the nee of a thir party progra!!e. '
iabetes specialist is also neee as our supplier. *his is because6 even 4ith
eCtensive research6 4e still nee a specialist to ensure that our prouct is suite
100D for the user6 in this case6 for people iagnose 4ith iabetes.
$.# +trategy: F%.&)ed L%1 C%)" S"$a"e,
*he co!petitive scope of our prouct is narro4. *his is because our prouct is
irecte specifically to4ars people iagnose 4ith iabetes to ai the! in !a=ing
their life !ore convenient. *hose 4ithout iabetes 4ho choose to o4nloa our
application 4oul not fin it eucational. /ur cost strategy is lo4. 1esearching6
acAuiring copyrighte !aterials for the vieos6 avertising an getting people to use
our application 4oul cost a lot. Ho4ever in the long run6 these cost is esti!ate to
reuce. With this6 4e can charge a lo4er price relative to other fir!s that co!pete
4ithin the target !ar=et.
*he overall strategy is therefore6 focuse lo4 cost strategy.
$.E ?alue >hai n 'ctivity: Ma$*e" and Se++ "!e 6$%d&." and Se$4i.e
*he !ost i!portant value chain activity for this business is ma$*e" and )e++ "!e
p$%d&." %$ )e$4i.e.
*his is because our health !obile application is an i!prove!ent of eCisting proucts.
/ur prouct is one that 4e hope 4oul help si!plify the aily issues face by people
living 4ith iabetes. *his is closely lin=e to our vision that is to create an app to help
people living 4ith iabetes an assist the! in i!proving their lifestyle.
$.8 (usi ness @rocesses
%ata recoring process. *his is because our !obile application recors the ata
uploae by the user using the evice. *his ata is then store onto a ata logger in
our ata recoring syste!. *he ata recore 4ill also be passe onto the user<s
selecte hospitals or clinic in orer for their octors to vie4 an !onitor their
patients< progress aily.
(usiness @rocess ,oel 1
0ser t urns on application
0ser plugs in bloo glucose evice int o phone.
0ser pric=s s=in 4ith sterilise neele fro! bloo glucose !eter.
%ata 1eceive
%at a is store an save in
ata saving recoring syste!.
%at a 1ecoring
+yst e!
%at a ,anage!ent
%epart!ent
$.8.2. %'*' /1.'-&+&-. @1/>)++ B %ata organising process. *his is because our
!obile application uses the infor!ation inputte by the user in relation to their
octors< appoint!ents6 !eication osage an scheule as 4ell as their personal
aily appoint!ents.
(0+&-)++ @1/>)++ 2 ,/%)2
0ser t urns on application
0ser plugs in bloo glucose evice int o phone.
0ser pric=s s=in 4ith sterilise neele fro! bloo glucose !eter.
%ata 1eceive
%at a is store an save in
ata saving recoring syste!.
%at a 1ecoring
+yst e!
%at a ,anage!ent
%epart!ent
$.9 3uncti onal i ti es
$.9.1. %'*' 1)>/1%&-. @1/>)++
to recor ata uploae by the user<s glucose !eter evice
to recor ata inputte by the users 4ith regars to their octors
appoint!ent6 reco!!ene !eication osage prescribe by their
physician as 4ell as their personal aily appoint!ents
to store the recore ata 4hich 4ill then be use to create an/or upate
the bloo glucose level chart an 4ee=ly planner
$.9.2. %'*' /1.'-&+&-. @1/>)++

to organise the ata uploae by the user<s glucose !eter evice to create
an/or upate the glucose level chart
to organise the ata inputte by the user 4ith regars to their octor<s
appoint!ents6 reco!!ene !eication osage prescribe by their
physician as 4ell as their personal aily appoint!ents to create a 4ee=ly
planner 4hich the user can use to =eep trac= of their aily scheule.
$.10 +yste!s
$.10.1. %'*' 1)>/1%&-. +Y+*), B *his is a syste! that is use to recor the
bloo glucose level 7ata: uploae by the user through the user<s glucose !eter
evice. *he syste! recors the user<s octor appoint!ents6 reco!!ene
!eication osage prescribe by their physician as 4ell as their personal aily
appoint!ents. *his syste! then store the ata in the ata recoring syste! 4hich
4ill then be use to create an/or upate the bloo glucose level chart an 4ee=ly
planner. *his si!plifies user<s life by not neeing to rush to a octor.
$.10.2. %'*' '-'2Y+&+ +Y+*), B *his is a syste! that is use to analyse the ata
recore. *he analysis results 4oul provie useful infor!ation fro! the ata an
help in the ecision !a=ing process. *his syste! 4oul sen the analyse ata to
the ata organising syste! visualisation.
$.10.$. %'*' /1.'-&+&-. +Y+*), B *his is a syste! that is use to organise an
visualise the ata that has been recore an analyse. *his syste! organises an
visualises the bloo glucose ata by presenting it in a chart or graph an organises
an visualises the appoint!ents in a 4ee=ly planner.
$.11. +u!!ary *abl e: ?alue >hain to +yste!s
Va+&e C!ain
A."i4i",
6$%.e))e) F&n."i%na+i"ie) Spe.i3i. In3%$ma"i%n
S,)"em7)8
B$%ad In3%$ma"i%n
S,)"em7)8
Market and
Sell the
Product and
Service
1. %ata
recoring
process
to recor ata uploae by user
to recor ata inputte by the
users 4ith regars to their
appoint!ents an !eications.
to store the recore ata 4hich
4ill then be use to create an/or
upate the bloo glucose level
chart an 4ee=ly planner
%ata recoring syste!
%ata analysis syste!
>usto!er 1elationship
,anage!ent
%esicion +upport +yste!
2. %ata
organising
process
to organise the ata uploae by
the user to create scheules or
charts.
to organise the ata inputte by
the user 4ith regars to their
appoint!ents an !eications to
create a 4ee=ly planner 4hich the
user can use to =eep trac= of their
aily scheule
%ata analysis syste!
%ata organising syste!
>usto!er 1elationship
,anage!ent
%esicion +upport +yste!
CONCLUSION
&n conclusion6 this prouct is unattractive in the inustry as a 4hole. What sets our
prouct apart is the integration of !any functionalities 4hich creates a co!petitive
avantage for us. *his application is plege to fulfil our vision as it provies
convenience for people iagnose 4ith iabetes. /verall6 the prouct elivers value
in infor!ation syste!s by reucing costs 4hile i!proving prouctivity an custo!er
satisfaction.
REFERENCES
1) Southern Cross Healthcare Group. (2012). Diabetes - symptoms, diagnosis, treatment.
Retrieved on 30
th
March 2014 fro
https!""###.southerncross.co.n$"%&out'heGroup"HealthResources"Medical(i&rar)"ta&id"1*+
"v#"1",te,-"1+."-ia&etes/s)ptos/dia0nosis/treatent.asp1
2) -issana)a2e3 %. (200+). About diabetes. Retrieved on 30
th
March
2014 fro http!""###.n$ssd.or0.n$"education"dia&etes.htl
$: ,inistry of Health 7201$:. Health targets: More heart and diabetes checks.
1etrieve on $0
th
,arch 201; fro! http://444.health.govt.nz/ne4BzealanBhealthB
syste!/healthBtargets/aboutBhealthBtargets/healthBtargetsB!oreBheartBanBiabetesB
chec=s
;: *eens Health. 7n..:. Long-term Complications of Diabetes. 1etrieve on $0
th

,arch 201; fro!
http://=ishealth.org/teen/iabetesFcenter/basics/co!plications.ht!l
": %iabetes -e4 5ealan. 7n..:. About type 2 Diabetes. 1etrieve on $0
th
,arch
201; fro! https://444.iabetes.org.nz/aboutFiabetes/typeF2Fiabetes
#: %iabetes.co.u= 7n..:. Causes of Diabetes. 1etrieve on $0
th
,arch 201; fro!
http://444.iabetes.co.u=/iabetesBcauses.ht!l