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INFOSYS.110 BUSINESS SYSTEMS:

DELIVERABLE 2: BUSINESS SECTION
2014

Name Changsoo Lee
NetID Clee509
Group Number: 316
Website Link: http://infosys1102014fcgroup316.blogspot.co.nz/p/d1_9875.html
Tutorial Details
Tutor: Day: Time:
Helen Chen Tuesday 3pm
Time Spent on
Assignment:
24 hours Word Count: 1303

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CONTROLLING ELECTRICITY WITH A
SMART DEVICE
INTRODUCTION
What would you do if you were outside of your house and you forgot to turn off the
electricity at home? People forget to turn off electricity at home all the time and there is no
other way but to go back home to check if you have left any electricity on at home. Leaving
electricity on at home can be very detrimental as it can create fire and waste electricity. To
fix this, an application can be downloaded to your smart device to turn on and off electicity
anywhere and anytime with connection to the internet.
3. BUSINESS SECTION
3.1 Vision
To help customers around the world with a smart device to control electricity effectively
anywhere and anytime for anyone.
3.2 Industry Analysis:
Industry: Smart Device Application Industry. The smart device application industry is a
fairly new industry that has just evolved since the arrivel of smart devices such as smart
phones. (Jain, 2011)
Force: High/Low: Justification:
Buyer power: High The buyer power is high as applications that are
available for the customers are very large.
(mobiles statisics, 2012)
Supplier power: Low The supplier power is low as there are a lot of
application developers in the market. In 2013

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there were 18.5 software developers.(Ranger,
2013)
Threat of new entrants: High The threat of new entrants is high as the entry
barrior to this industry is low. Little resource is
needed to make a application. An application
can be made by anyone, with the right help.
(Gordan, 2009)
Threat of substitutes: Low The treat of substitiutes is low as no application
will be similar to my application. This application
will create a first mover advantage as no other
application will provide this feature. Also there
is no other substitute for an application.
Rivalry among existing
competitors:
High Rivalry among existing competitors is high as
there are billions of applications and my
application will be hard to be reconised.
(mobiles statisics, 2012)
Overall attractiveness of the industry: Overall the smart device application industry is an
attractive industy as there is a high demand for applications and a lot of money. Althought
there are a lot of existing competitors there are no substitutes so customers will always
download applications. Coming into this industry is cheap and do not need much capital,
while the input might be small but the outcome can be very profitable.
3.3 Customers and Thei r Needs
The main target audience for this application would be for house owners that own a smart
device. A house owner that owns a smart device would most likely be from a age group
from 25 and older or an adult of either sex. This application could be usefull for not only
people that own the house but the people that live in the house aswell, also even

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companies could use this application for their big buildings to be more efficient. This
application is vaulabe for customers that always forget to turn off electricity. This will
prevent any time wasting, for example having to go back to home to check if electricity .
3.4 The Product and Service
This application satisfies the needs of customers as it delievers a service of controlling
electicity outside a house which can prevent fires and save energy. The customer can turn
off electricity at home when noone is available to turn it off to satify their needs by saving
time and effort of going back home.
3.5 Suppliers and Partners
The suppliers for this application are application developers and specicalists that set up the
system in to the buildings. . Firstly to make this application we will need a application
developer to make this application. A exapmle os a application developer are Dell who
provides a custom application development support (Dell, n.d.). Secondly the specicalists
that connect that system that is built in to the buildings that connects to the smart device.
The partners for this application are the app stores and electrical companies. Firstly the app
stores such as the google android app store and the apple app store could be partners
because that is where the app can be sold. Secondly a electrical company could be a partner
as we can collaborate and offer this application to customers to offer them a efficient way
of controlling power, where customers could save money.
3.6 Strategy:
This applications cost strategy is high cost because this will be the first application that
offers complex features, this is also known as first mover advantage. Although it wont be
very expenisve it will most diffinately be more expensive that the avearge application on the
market. The competitive scope of this application will be a broad market as this application
is availble to anyone with a smart device.
The overall strategy is therefore Differentiation

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3.7 Value Chain Activity:
The most important value chain activity for this business is Technology development
This is because our vision is to help customers around the world control electricity.
Controlling electricity via a smart device can be very dangrous there can be no room for
error. Improving and finding new ways of controlling electricity is very important for this
business. To improve anything to help the customer control electricity will bring value to the
application. Technology development also links with the stragegy as it is high cost stragergy
customers will expect better things therefore development is essential.










3.8 Business Processes
3.8.1. CUSTOMER SUPPORT PROCESS This process is importatnt to the business as it helps
the customers with any issues they are having after the purchase of the application. This
builds a relationship with the customers and ensures that the customers are using the
application correctly and the business is aware of any problems or bugs that casue problems
to the customer.

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Customer Support Process
Start
Customer finds
problem after
purchasing the
application
Customer contacts
customer support
call centre for help
Customer support
call centre provides
help
Did the problem get
solved?
End
Customer service
sends a technician
over to see what's
wrong
Did the problem get
solved?
Analysis the issue
and send to
technical support
Give the customer a
follow up after 2
weeks
Customer relationship
management system
Customer support
Yes
No Yes
No



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3.8.2. APPLI CATI ON DEVELOPMENT PROCESS - This is a important process to the business as it
supports the value chain of technology development. This develops the application to make
it better and user friendly for the customers that have already purchased this product.
Application Development Process
Start
Developer
develops a new
idea
New idea is
discussed with
development
support
Development
support
Does development
support agree with
the idea?
No Yes End
Developer
codes the new
idea
New update is
made
Test new
update
Did it improve
from befroe?
No
Yes
Release a new
update for the
customer
Decision Support System


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3.9 Functionalities
3.9.1. CUSTOMER SUPPORT PROCESS
Record all recording from call centre
Track problem histroy of customer
3.9.2. APPLI CATI ON DEVELOPMENT PROCESS
Track idea histroy
Realse updated version of application
3.10 Systems

3.10. 1. CUSTOMER SUPPORT SYSTEM - This system makes the customer support system
easier for the customer and the business. This will let the business know what kind of
problems customers had with the application.
3.10. 2. APPLICATION DEVELOPMENT SUPPORT SYSTEM This system makes the applicion
development support system easier for the business. This will devalop the application to be
a better and more user friendly and constomer centric applicaion.
3.10. 3. TECHNOLOGI CAL SUPPORT SYSTEM - This system makes the Technological support
system is for the customer problems and to see what problems there were. This system
will allow to focus on the vision witch is to help people around the world control
electricity. This will increase the customer satisfaction for the customers.

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3.11. Summary Table: Value Chain to Systems

Value Chain
Activity
Processes Functionalities Specific Information
System(s)
Broad Information
System(s)

Technology
development
1. Customer
support
process
1. Record all recording from call
centre.

2. Track problem histroy of customer .
Customer support system

Customer support system
Customer Realtionship
Management System
Customer Realtionship
management SYstem
2. Application
Development
process
1. Track idea history.

2. Relase update version of application.
Application development
support system


Application development
support system

Decision support systems

Devision support systems

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CONCLUSION
Competitive advantage: The main cometitive advantage for this is the first mover
advantage. We are the first applicion industy to come up with this idea. So we will have a
competitive advantage.
Improving Customer satisfaction: Our application will improve customer satisfaction by the
convienacne of controlling electricity outside of a building. This efficent way save time which
is what customers like.

REFERENCES

1. Dell. (n.d.). Application services. Retrieved from
http://www.dell.com/learn/us/en/19/services/l3-application-development-custom-
application-development-10072011

2. Gordan, J. (2009). How to create your first iphone App. Retrieved from
http://www.smashingmagazine.com/2009/08/11/how-to-create-your-first-iphone-
application/

3. Jain, S. (2011). Mobile Applications. Retrieved from
http://www.slideshare.net/shwetaj/mobile-applications-7643425

4. Mobile Statisics. (2012). Retrieved from http://www.mobilestatistics.com/mobile-
statistics

5. Ranger, S. (2013). There are 18.5 million software developers in the world bu
which contry has the msot?. Retrieved from
http://www.techrepublic.com/blog/european-technology/there-are-185-million-
software-developers-in-the-world-but-which-country-has-the-most/#.