Nishat limited

Nishat Chunian Group has an enviable business history of over two decades. From a modest start
in 1990 with a spinning mill of only 14,400 spindles, the group today has a vertically integrated
textile company which prides itself of being the
fourth largest textile company in Pakistan (in
terms of turnover. Nishat Group is the renowned
business leader is the most successful and
diversified leading group in Pakistan. Its
exceptional services include unbeaten textile
manufacturing, a winning cement industry and
trust worthy banking. Its extraordinary
performance is the resulting combination of
excellent HR, financial body and supreme
dedication along with the incomparable focus on
quality, productivity and reliability. Nishat group
has proved itself to be the most valuable conglomerate in Pakistan and with equal pride
represents our nation with an excellent name globally. Nishat Mills Limited, the flagship
company of Nishat group is the largest composite textile set up in Pakistan, with an annual
turnover of US $550 million and ISO 9001 certified.
Gul ahmed
One of the largest exporters of textiles and fabric in Pakistan, Gul Ahmed is a name synonymous
with bringing to the fore some of the most unique branding and marketing ideas doled out by the
country's textile segment in decades. Listed on Karachi and Lahore stock exchanges, Gul Ahmed
is a composite textile mill engaged in the manufacture, spinning and processing of textile and
yarn. Gul Ahmed has emerged as an icon of
creativity and style. Gul Ahmed stands as a
leader and premium textile manufacturers in
Pakistan.




Five star
A success story dating back to mid fifties, the company built it foundation in tradition and
innovation. Over the years Five Star Textile Industries has prided itself on most distinctive
features; unrelenting commitment, far-sightedness, enduring
personal relationship and above all passion for the business is
what spurred the founder of the company to pursue great
results, and passion is still the driving force behind the present
management team.
FIVE STAR today is one of the biggest aspiring players in the
global world fashion market. We are delivering our customers
the Creative Designs, Style, Fashion Illustration and looks
made by the worlds finest fabric qualities like 100% Cotton, 100% Viscose & 100% Silk.
More than a style Five Star represents a lifestyle and form in complete freedom. Five Star is all
about Unique Prints, Innovative Embroidery, Yarn Dyed Fabrics and brilliant colors. We are
trying to reinvent the traditions to build a chic, cutting-edge style & blooming colors which will
continue to inspire you all season long.
Alkaram textiles:
The Alkaram group was founded in March 1986 with a vision to be a provider of innovative
textile solutions worldwide. We are a manufacturer and supplier of distinguished fabric for
apparel, home and industrial markets with clients all over the world. Our ability to create
forward-thinking solutions that give our clients a competitive advantage is what sets up apart.
Our core services include:
Fiber manufacturing
Spinning
Weaving
Knitting
Dyeing and printing of woven and knitted fabrics
Designing
Cutting and Stitching

With a constructed area of over one million square feet, Alkaram
has the capacity to fulfill small, medium and large scale orders.
We are one of the few vertically integrated operations in Pakistan.
Offering a diversified range of products, our customers can mix
and match from a wide variety of print, yarn dyed, solids, dobby
and jacquard. We also deal in twill, sateen, basket weave and percale, knitted to woven fabric;
and thread counts ranging from 130 to 1000. At Al Karam we also provide our customers with
complete in-house design solutions. Our creative center is equipped with state of the art
designing and sampling equipment and skilled textile artists.

Competitive profile matrix(CPM)
CRITICAL NISHAT MILLS FIVE STAR ALKARAM GUL AHMED
SUCCESS
FACTORS WEIGHTS RATING SCORE RATING SCORE RATING SCORE RATING SCORE
Quality of
cloth 0.1 4 0.4 2 0.2 3 0.3 4 0.4
Designing 0.1 3 0.3 3 0.3 3 0.3 4 0.4
Advertising 0.08 4 0.32 2 0.16 2 0.16 3 0.24
Value
Addition 0.08 4 0.32 3 0.24 3 0.24 3 0.24
Growth
Rate 0.05 4 0.2 2 0.1 3 0.15 4 0.2
CSR 0.07 3 0.21 3 0.21 3 0.21 3 0.21
Variety 0.09 3 0.27 2 0.18 3 0.27 4 0.36
Rates 0.05 2 0.1 3 0.15 3 0.15 4 0.2
Brand
Image 0.1 4 0.4 2 0.2 3 0.3 4 0.4
Customer
Loyalty 0.06 4 0.24 3 0.18 3 0.18 3 0.18
Sales And
Offers 0.1 2 0.2 4 0.4 4 0.4 3 0.3
Product
line 0.07 3 0.21 3 0.21 4 0.28 4 0.28
Location 0.05 4 0.2 2 0.1 3 0.15 3 0.15
1 3.37 2.63 3.09 3.56

I nterpretation:-
The highest score of CPM is scored by Gul Ahmed, but we can notice that there is a very
small difference between scores of Gul ahmed and nishat. Alkaram is at thired position with 3.09
score. This shows that currently Gul Ahmed is the strongest company, while five star is
relatively week and itr needs improvement.