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Effectiveness of its print campaign

1) Name: .

2) Address:

3) Phone: ....................................
4) Age:
a) 30-40 b) 40-50 c) 50-60 d)above 60
5) Influencer Type:
Architect
Interior Designer
Builder
6) Do you subscribe to Journals & Magazines?
Yes NO
7) If yes then what types of magazines do you subscribe?
Trade specific General
8) Do you also subscribe trade magazines?
Always Rarely No
9) How will you rate trade magazines in delivering proper information?
Excellent Very good Good Poor
10) If yes then can you name a few that you subscribe (unaided)?
a)
b)
c)
d)
e)
11) Then aided recall of 10 magazines, if any one of these you subscribe?

Sl.
No
Name of the Magazine Subscribe
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.

12) Please rate the top 5 magazines that you have mentioned above.
a)
b)
c)
d)
e)
13) How often you go through these magazines
a) Everyday ( ) b) Twice a week ( ) c) Once a week ( ) d) Just turn
pages ( )


14) Which of these magazines you find more interesting read than others?
a)..
b) .
c)
15) Do you recall seeing advertisement of various brands related to building
materials?
a) Yes ( ) b) No ( )
16) If yes which brand you see the most often?
a) .
b) ..
c) ..
d)
e)
17) Please rate the following brands as per your preference based on the trade
magazines that you read in the scale of 1 to 10.
Brand Name Rate
Hettich
Kohler
Cera
Kludi
Jaquar
RR cables
Finolex
Century Ply
Green Ply

18) Whose ads you like the most?


.
19) Rate the Factors that make the brand easy to recall & like (e.g.: 5, 4, 3, 2, 1)?






20) Give your suggestion (If any) :


Attributes Parameters
Design
Color
Information
Repetition
Image
Order of Advt. (e.g.: Front page, Cover page)